Internet Edition, October 25, 2000, Page 1
WINS $36M DEREGULATION BUSINESS
Burson-Marsteller has won the Texas Public Utility Commission's
four-year, $36 million campaign to educate Texans about
impending energy deregulation.
McCann-Erickson, paired with Interpublic sister company
Shandwick, was among finalists.
B-M has Earle Palmer Brown as its ad partner. They ran a
similar energy deregulation campaign in Pennsylvania.
B-M's Direct Impact grassroots unit will be involved in
the Texas program, along with agencies specializing in minority
markets, according to Mike Lake, head of B-M's Dallas office.
They are Ware & Assocs. (African American consumers),
Great Wall Enterprises (Asian-Americans), and Guera DeBerry
(Hispanics). Ariesnet will handle web comms.
ACQUIRES MEXICO'S 'TOP' FIRM
Golin/Harris Int'l has acquired Zimat Consultores, which
it says is Mexico's biggest PR firm.
G/H plans to use ZC as its "expansion platform"
for Latin America.
ZC, founded in 1980, has 64 staffers. Its senior partners
Bruno Newman and Marta Mejia will run the firm that is being
renamed Zimat Golin/Harris.
ZC's client list includes PepsiCo, Gillette, Lucent Technologies,
Citibank, Banco Nacional de Mexico and Satelites Mexicanos.
NAMED CEO AT BRODEUR
Brodeur Worldwide president Andrea Carney has succeeded
John Brodeur, 50, as CEO of Omnicom's Brodeur Worldwide
unit, which has more than 800 employees. Brodeur will focus
on international expansion. The firm also named Janet Swaysland,
U.S./GM its president.
"Andy Carney has been the heart and soul of the U.S.
operations for many years," said Brodeur.
The former high-tech journalist helped start BW's technology
group in 1987.
Brodeur said Carney's job is to help BW clients prosper
in the "global digital economy."
Carney told this newsletter she expects BW to rank No. 1
in high-tech fees, and on the top ten list of agencies within
a few years.
BW ranked No. 7 in technology with $42.4 million in 1999
fees. It was No. 13 overall with $70.1M.
Swaysland joined BW in 1996, and opened BW offices in Raleigh
and Washington, D.C.
KILLEEN DEFEATS STEVENS
Joann Killeen resoundingly defeated Art Stevens in the contested
election for chair-elect of PR Society of America at the
Assembly Oct. 21 at the Hyatt Regency in Chicago.
(continued on page 7)
SET TO BUY NELSON COMMS.
Publicis is set to purchase Nelson Communications, a New
York-based healthcare marketing communications company with
annual revenues in the $150 million range.
The takeover negotiations are "in the final stages,"
according to a report in The Wall Street Journal.
NC is parent company of Sciens Worldwide PR.
In July, NC merged Nelson PR (formerly IssueSphere) and
Community Access into SWPR.
SWPR, which is headed by Kathy Cripps, offers corporate
communications, IR and "relationship management"
services to pharmaceutical, biotechnology and healthcare
Clients include Johnson & Johnson, Merck and Bristol-Myers
The NC deal would help Publicis CEO Maurice Levy achieve
his goal of having 30 percent of overall revenues from non-ad
sources. That's up from the current 20 percent mark.
GETS LIQUOR ACCOUNT
The Hawthorn Group, Arlington, Va., has picked up UDV N.A.,
the beer, wine and spirits division of Diageo, plc, as a
UDV brands include Johnnie Walker and J&B Scotch whiskies,
Smirnoff vodka, Gordon's gin and Guinness stout.
Guy Smith, executive VP-external affairs at UDV, left Hawthorn
earlier this year to join the Stamford-based company.
He previously had been COO of Hill and Knowlton and VP/corporate
affairs at Philip Morris.
ELLIOTT TO ADDRESS PRSA/NY
New York Times advertising columnist Stuart Elliott will
discuss the relationship of PR and the media and where it's
headed, Nov. 2 at The Sky Club in New York.
PRSA/NY, which is sponsor of the event, calls Elliott "the
country's most powerful advertising/marketing writer."
Internet Edition, October 25, 2000, Page 2
COVERS PR AND WEB
The Eighth Edition of The Practice of Public Relations,
by Fraser Seitel, covers the impact of the Internet on PR
in each of its 20 chapters. British futurist Peter Cochrane
is quoted as saying, "If you're not online, you don't
The textbook, a new edition of which is pub-lished about
every two years by Prentice-Hall, is used by more than 200
colleges and universities and has thus far sold more than
250,000 copies or 30-40,000 a year, said Seitel.
chapter in the new edition has been changed," he added.
The University of Phoenix, which conducts classes via the
web, ordered 5,000 copies last year, the biggest single
order ever for a PR text.
PPR, which has color throughout, features interviews with
a number of CEOs including Craig Weatherup of PepsiCo, John
Horne of Navistar, and Dave Checketts of Madison Square
The 534-page text sells for $90. Seitel has his own PR firm
and is also editor of The Strategist, quarterly publication
of PR Society of America.
PRESS RELEASE IS 'DEAD'
Larry Kramer, chairman of CBS MarketWatch.com, said PR Newswire
and Business Wire have taken the "press" out of
press release by ending a nearly 50-year-old tradition of
giving releases to the press 15 minutes before releasing
them directly to the public.
"The press release died" when the 15-minute delay
was lifted, said Kramer. The "press release has now
become just another infomercial, just another form of direct
marketing, just another type of junk mail," said Kramer,
who said the 15 minute policy allowed the press a few moments
to digest the release and to bring some editorial intelligence
to the process.
"Or, to be exact, try to tell the truth behind the
company statement," he said in an Oct. 19 commentary
on the website, which he started.
TELL EMBARRASSING MOMENTS
Gene Weingarten, a Washington Post columnist, recently wrote
an article in which PR people told him about their most
Weingarten phoned 15 PR people, nine of whom "leaped
at the chance to mortify themselves in print in return for
a few meager lines of positive ink for their clients."
Lisa Morrice, 44, a publicist from California, told Weingarten
about how her husband "dumped" her for a younger
Tom Coyne, 31, who runs his own firm in Fairfield, N.J.,
told Weingarten about the time he was handling a publicity
event for Nabisco to introduce Mini Oreos.
He had rented a 70,000-pound cement mixer to dump Mini Oreos
into a minivan through the sunroof. Coyne, who described
himself as husky, said he jumped off the back of the cement
mixer and "completely blew out my pants," exposing
Alicia Levine, 28, a PR person for PAN Communications in
Andover, Mass., "whispered" to Weingarten about
the time she took off her pants at an intramural basketball
game during her sophomore year in college and realized she
was naked from the waist down.
She said the 200 fans in the stands gave her a standing
COMMS. PUBLISHES AMTRAK'S NEW MAG.
The new custom publishing division of Z Communications,
Arlington, Va., has published the first issue of Amtrak's
new onboard magazine, Arrive.
The magazine will be distributed free to customers riding
all trains traveling along the Northeast corridor including
passengers on Amtrak's high speed Acela service between
Boston, New York and Washington, D.C., which is scheduled
to go into service in December.
The magazine will be published six times a year, with a
circulation growing to 200,000 by January.
Rise Birnbaum, publisher of Arrive and CEO of Z Comms.,
has taken over temporarily as editor, replacing Richard
Brunelli, a former editor of Outside magazine, who left
after the first issue of Arrive was published.
ORDER ENDS 'FAIRNESS DOCTRINE'
A federal appeals court has tossed out two rules that required
broadcasters to give politicians and individuals free airtime
to respond to political endorsement and personal attacks.
The order, which ends the "Fairness Doctrine,"
came a week after the FCC suspended the "personal attack"
and "political editorial" rules for 60 days so
that it could update its record on the regulations.
The court said it was taking the "extraordinary"
action of ordering the FCC to permanently eliminate the
rules because the agency had failed to justify a need for
them. Broadcasters applauded the court decision, one they
had been seeking since 1980.
GOURMET RETAINS AGITPROP
Impromptu Gourmet, which makes and sells chef-designed,
cook-it-yourself dinner kits in stores or via its Internet
site (impromptugourmet.com), has picked AgitProp, New York,
as its PR/marketing agency.
The New York Times ran a story about IG's dinner kits in
its Oct. 11 food section.
CZAR ANNOUNCES RETIREMENT
Gen. Barry McCaffrey announced his retirement Oct. 16 as
director of the White House Office of National Drug Policy.
He plans to leave in January, and will consider teaching
offers or returning to West Point.
The White House drug office has been under attack by Republicans
for "wasting money" in the ad campaign against
drugs. Congress is probing whether Ogilvy & Mather overbilled
the White House nearly $15 million on its anti-drug ad efforts.
Internet Edition, October 25, 2000, Page 3
`EXTRA' TO BE CELEBRITY-FRIENDLY
The revamped "Extra," which begins its seventh
season as a syndicated daily TV newsmagazine program, will
be less reactive to the popular news of the day and more
proactive in finding and covering interesting stories.
The show also will be celebrity-friendly, unlike the previous
editions of the show, which had been blackballed by some
PR firms (NL, 10/18).
That was the message given to several publicists who were
invited to a special briefing on Oct. 11 in New York. They
were briefed by Lisa Gregorisch-Dempsey, who is Extra's
new senior executive producer, and Leeza Gibbons, the new
While Extra will continue to provide topical content on
a daily basis, each episode will focus on several stories
in order to deliver something "extra," and not
just a rehash of stories that have already been covered
at the local and national news level.
Divided into Five Units
Extra has divided its news operations into five units.
"Top Story" will focus on topical news and hard-hitting
interviews with top newsmakers.
"Pop Culture and Celebrity" will cover trends
and discover the stars of tomorrow, while also getting personal
with celebrities in the "Xtra Profile."
The "Health and Beauty" segment will feature the
latest medical breakthoughs and beauty trends. "Survivor"
castaway, Dr. Sean Kenniff, who is the former neurological
chief resident at Long Island Jewish Medical Center, serves
as the show's medical correspondent in New York.
Attorney and consumer advocate Michael J. Bryant heads the
"Consumer News" unit, and the "Sex and Relationships"
unit offers advice and input from a team of experts in the
Offers Interactive Element
This fall, Extra goes interactive with a website that has
been redesigned. The site (www.extratv.com)
will also be home to "The Extra Mile"-an interactive
segment hosted by weekend anchor Steve Santagati.
From skydiving to mountain climbing to bungee jumping to
hanging out with a rock band on the road, the segment takes
its cameras, satellite tracking system and viewers on the
trip of a lifetime.
Extra originates in Glendale, Calif., and has a bureau in
New York, as well as correspondents and producers around
The show offers a half-hour edition every weekday and an
original hour-long weekend installment, making it the only
national magazine show that presents original episodes 52
weeks a year.
Its a Time Telepictures production and is distributed by
Warner Bros. Domestic TV.
Neal Freundlich is executive producer and Steve Longo is
Amy Prenner of L.B. Lipman PR, who handles publicity for
Extra, is based in Los Angeles at 818/ 972-0589.
MUSIC CRITICS GET NEW ASSIGNMENTS
Bernard Holland, who has been the chief music critic of
The New York Times for five years, was named national music
critic, a new position.
Holland will review major concerts across the country, said
John Darnton, the paper's culture editor.
Anthony Tommasini, a music reviewer for the paper, will
succeed Holland as chief critic.
Vincent Canby, 76, who wrote film and theater reviews for
The Times for more than 35 years, died Oct. 15.
After working in PR for a year, Canby joined The Motion
Picture Herald in 1951 as a reporter. In 1959, he left to
join Variety, where he stayed until 1965, when he was hired
by the Times to cover motion pictures, and feature stories
Brian Boye, who has been fashion director at DNR,
Fairchild's three-times-a-week newsmagazine covering men's
fashion and the retail industry, has joined Men's Health,
Rodale's 1.6 million-circulation monthly, to oversee style
and fashion coverage for new editor David Zinczenko.
New York Daily News has made the following editorial
promotions: Bob Sapio, who oversees the Sunday and Monday
paper, was named senior managing editor, the third highest
executive at the paper. Joe Calderone was promoted to investigations
editor, and John Marzulli was named police bureau chief.
Karen Hunter returns to the paper to write a weekly news
column, and Zev Chafets joins the paper to write a city-based,
biweekly column in the main news section and for the op-ed
Perrin, 35, the consumer news editor of Traveler magazine,
and Timothy Baker, 47, a free-lance photographer, were married
Oct. 14 at the Perrin's family home in Tucker, Ga.
Kittenplan, 28, a reporter for People magazine, and
Edward Pick, 31, a VP in the equity capital markets
group at Morgan Stanley Dean Witter in New York, were wed
Neary, 28, the features editor at Voter.com,
a political news website in Washington, D.C., recently married
Kathleen Seiler, 26, the communications associate at the
Council of Chief State School Officers.
Kroll, an associate editor at Forbes magazine, New York,
was wed to Andrew Pelosi, the executive dir. of New Yorkers
Against Gun Violence.
Glasser, 31, and Peter Baker, 33, Washington Post reporters
who are scheduled to become the paper's Moscow bureau chiefs
early next year, were wed Sept. 9.
Harverson, a sports business writer at The Financial
Times, London, will join the Manchester United in December
as the pro soccer team's communications director. He replaces
Alison Ryan, who was dismissed after it was discovered that
she had been banned from practising law.
(Media news continued on next page)
Internet Edition, October 25, 2000, Page 4
OFFERS DAILY HELPING OF TECH NEWS
The Washington Post has expanded its coverage of technology-both
in print and online- to reflect the growing importance of
technology companies in the Washington, D.C., area.
The "Business" section has unveiled "Washtech"
-a full page of news every weekday about the local technology
community reported by an expanded team of writers and editors.
That's in addition to the paper's "Tech Thursday"
and "Fast Forward" sections.
Also making its debut is Washtech.com,
a new website created in partnership with two other Washington
Post units-washingtonpost.com and Post Newsweek Tech Media
Washtech.com will provide continuous breaking news and interactive
features designed to create a community online for everyone
who cares about the region's 400,000 technology workers.
The site will publish stories written throughout the day
by the paper's reporters and by the staff of PNTMG's specialty
publications: Washington Techway, Washington Technology,
Government Computer News and Newsbytes, a technology wire
Washington Business, a 20-year-old weekly tabloid, which
was inserted in the Monday edition, has been discontinued
and switched to a regular broadsheet section.
Terence O'Hara, who is editor of Washington Business, said
the separate publication for local business news had been
successful with readers and local advertisers, but "in
recent years, and especially in the last two years, things
"Breaking business news over the weekend was almost
unheard of 20 years ago; today it's normal," said O'Hara,
who noted local business stories often take up significant
space in the daily business section.
O'Hara said the Post has more than a dozen reporters covering
local business exclusively.
He said these changes argued for a different approach to
local business features and led the editors to change the
format of Washington Business.
PAPER MAKES DEBUT IN CHICAGO
A new free weekly newspaper, called The Chicago Journal,
made its debut Oct. 19 in three downtown Chicago areas,
known as South Loop, West Loop and Near West Side, which
have been revitalized.
The 12 to 16-page weekly paper, which is printed on peach-colored
newsprint, is patterned after The New York Observer, which
targets upper income apartment house residents with gossipy
and opinionated articles.
The Journal has an initial distribution of 15,000 copies.
The publisher, Chicago Parent magazine, is based in Oak
Brett McNeil is managing editor of the Journal at 708/524-8300.
GOSSIP COLUMNIST RAPS PUBLICISTS
syndicated gossip columnist, Liz Smith, said today's publicists
are more of a hindrance than a good news source.
Speaking at eYada.com's
three-hour "Gossip Summit" that was held Oct.
17 in New York, the 76-year-old columnist said she misses
the old days when Walter Winchell was writing his column,
and there were "hundreds of press agents" who
fed a steady diet of information to columnists.
Nowadays, publicists spend their time trying to get clients
in Vanity Fair and keeping them out of the gossip columns,
said Smith, whose column appears in The New York Post.
When she does get something from a publicist, the information
is "pretty poor, and so tame," said Smith. She
also complained about publicists who give her a hard time
when she calls them to check out a scoop.
They either lie that the story is not true, or plead with
me not to print it, said Smith.
eYada.com, the year-old online talk network, has
launched a third channel, devoted to health, fitness and
adventure. Leading health and fitness professionals will
host the various two-hour segments.
eYada's other two channels cover entertainment and sports.
With a fresh infusion of $25 million from an investment
group led by Chase Capital Partners, eYada will be adding
a Women's channel to its network.
Liz Neporent, author of Fitness for Dummies and Fitness
Walking for Dummies is host of "Lizzy Fit!"; Dr.
Robert Epstein, editor of Psychology Today magazine, hosts
a show dealing with psychology topics, and Ellie Krieger,
a registered dietician, who also is host of the syndicated
TV program "Living Well," has a segment dealing
Rounding out the channel is "Buff and The Adventurers,"
which is devoted to adventure lifestyles. Jimmy Buff and
adventurers Stefani Jackenthal and Carey Bond are the hosts.
Bernadette Ritzel, who is producer for the HF&A channel,
can be reached at 212/247-4868; fax: 459-0239; [email protected].
Filipacchi Magazines will launch Elle Canada in English
next March. The magazine will have 80% Canadian editorial
content and a circulation goal of 130,000 paid subscribers,
which is about 100,000 more than Canadian sales of the U.S.
edition. Elle Quebec, which was started 11 years ago, will
continue to publish in French.
the Oprah Magazine will boost its rate base to 1.3 million,
up from 900,000, effective with the January edition.
Internet Edition, October 25, 2000, Page 7
DEFEATS STEVENS (cont'd from pg. 1)
COO Ray Gaulke is being shifted to the Foundation of PRSA
where he will work on fund raising and other activities
while still being available to PRSA itself. A new COO is
to be hired by mid-year.
In other actions, the Assembly approved a $15 dues increase
to $215 (part of a three-stage jump to $225 by 2002) and
approved three-year terms instead of two years for national
Jeff Julin lost his bid to replace either Carole Gorney
or Michael Jackson as an "open" director.
Killeen, a write-in candidate from Los Angeles who was nominated
by 40 delegates after New Yorker Stevens won the nod of
the nominating committee, took 62% of the votes cast electronically
by up to 244 registered delegates.
It was not revealed whether all 244 delegates took part
in the voting.
Speculation was that Killeen won because of her strong APR
stance, the fact that she is from the West Coast ("balancing"
2001 chair Kathy Lewton who is from New York), and that
women delegates may have favored her. The
Assembly is 44% female.
The Assembly was not likely to allow two New Yorkers in
a row to head PRSA, said some delegates.
The Assembly took control of itself at the outset, voting
to suspend the "focus groups" that would have
split it up as in years past for an hour and a half.
New York chapter member Michael McDermott, who made the
motion, said there was too much important business to discuss.
The motion carried easily in a voice vote.
Killeen, the current treasurer of the Society, would serve
as chair in 2002, succeeding Lewton.
Killeen stressed her long service to PRSA at the chapter,
district and national levels while Stevens emphasized that
he has operated a sizable PR firm and has also held many
leadership positions in PRSA.
Stevens may have hurt his chances by announcing in the week
before the election that he would allow non-accredited chapter
presidents to serve in the Assembly.
Stevens Would Have Let Non-APRs Vote
An Assembly member asked just before the vote was taken
whether or not this was Stevens' position.
He said that it was but that he was not in favor of decoupling
accreditation from office-holding except in this instance.
"I'm for APR in everything we do," said Stevens.
He said he proposed that idea as a "trial balloon"
and that he would encourage the chapter presidents to become
Killeen said her status as a sole practitioner would allow
her to spend many hours on PRSA business. "I am willing
to work hard--be on the phone at 2 a.m. in the morning,"
Stevens said he polled 20 chapter presidents on their relationship
with national and found that 15 of them had not heard from
a national board member for an average of one-and-a-half
"There is a vast disconnect between chapters and national,"
said Stevens, vowing that narrowing that gap would be his
top priority. "No chapter president will ever again
feel short-changed in services," he added.
Killeen, mentioning her many PRSA activities, said she feels
she has "made a difference" and that a "wonderful
opportunity lies in front of us."
Who Knew What, When?
A recurring question during the day-long meeting was when
did the officers know about the financial troubles of the
It was revealed that the normal renewal rate of about 85%
had sunk to 72% during the first half, causing revenues
to be much lower than anticipated. At the same time, costs
were greater than expected.
Mary Lynn Cusick, nominating committee chair, insisted her
20-person committee knew about the financial troubles of
the Society in late July when the committee met although
it did not have the full story.
Lewton said the board did not get the full details until
Jack Felton, who headed a task force studying the nominating
process, blasted board members for openly supporting Killeen,
saying the bylaws of PRSA specifically say that the board
is not to pick its own members and that that is the duty
of the nominating committee and the Assembly.
Supporters of Killeen and Stevens praised them for their
service this year but several delegates wondered why Killeen,
the treasurer, and Stevens, a member of the finance committee,
were not better informed.
The new iMIS computer system was blamed for part of the
renewal problem. Gaulke and chair Steve Pisinski said there
were problems in the transfer of data from the old to the
new system and that the transfer may have to be made again.
The cost will be borne by the installer, said Gaulke.
One delegate had said that chapters were not receiving information
on what members had not renewed.
Only One Blue Book in 2001
In reply to a question, Gaulke said that there will only
be one Blue Book of members in 2001 and that the plan is
to abandon billing on the anniversary of a person joining
and go back to billing the entire membership for the calendar
year starting in January, which was the system used until
about eight years ago. IABC has long used anniversary billing.
Invoices would be sent out towards the end of the year and
by February PRSA would know what the renewals were and how
much money it had to spend, said Gaulke.
Blue Book would then be published each February or March,
This means the membership will have lost one edition of
the directory. Lewton, asked about the decision not to publish,
said the board felt that rather than cut activities that
would only impact a portion of the membership, it was fairer
to cut something that would impact all members equally.
PRSA expects to have a $3,000 profit this year
Internet Edition, October 25, 2000, Page 8
DEFEATS STEVENS (cont'd from pg. 7)
after losing $426,288 last year. Helping the Society are
profits expected from the current conference--which is benefiting
from attendance by members of the International PR Assn.
and other international PR people--and $200,000 in contributions
raised by the Chicago chapter, a record for contributions
from the local conference city chapter.
One delegate proposed that The Strategist be dropped as
too expensive. Another delegate rose to defend the quarterly.
Another delegate said the PRSA website needs not just a
webmaster but someone who will put interesting content on
it. "I'm on the Internet five hours a day but never
go to the PRSA website," she said.
Former board member Frank Stansberry was sharply critical
of the management of PRSA during the past year. He said
he had heard many words of praise during the session for
PRSA's leaders in spite of all the problems the Society
has experienced in the past year.
"I came here with a heavy heart," he said. "I
have been living in dread of this moment because it is not
a happy time for PRSA...we've had praise for you (Pisinski)
and Ray and Joann and for the finance committee and the
board and everybody but Joe Cussick and that's probably
fine (laughter). We've either identified the problem or
identified the scapegoat, we don't know which...we still
don't have a chief of staff, we still don't have a strategist,
we still don't have a webmaster or a strategy, we still
don't have a Blue Book, we still don't have an iMIS, we
don't have any of the things we were supposed to have by
this time this year."
"We're losing ground," he continued. He said the
2001-2004 plan contains 71 operating goals for this year.
"I don't know what we've gotten for the $426,000 we've
taken from reserves...we may still make $3,000 this year
partly because of this great conference."
New Plan Faulted
But Stansberry said the five-year plans lack specific costs
and that PRSA can't afford to "go into the hole"
again for $426,000 on the new plan. Using the nine-month
figures provided by PRSA, he noted the Society is over the
1999 figures on salaries to the tune of $131,000; by professional
fees, $157,000, and travel, $125,000.
"That adds up to $425,000 which is pretty close to
the $426,000 we are absent this year vs. last year. Maybe
we should take a really close look at salaries, fees and
travel and please let's put some numbers on what this is
going to cost us so we don't find ourselves up here again
talking about a half million dollar shortfall in revenues."
Gaulke Switch a Shocker
Delegates were shocked by the shift of Gaulke to the PRSA
and Kids in a Drug Free Society Foundations. The move was
not in the prepared remarks by Pisinski that were given
to the press.
"Ray will be taking on new duties with the PRSA Foundation
and the K.I.D.S. Foundation for the remaining term of his
contract," said Pisinski. [The contract extends to
Dec. 31, 2004.]
Gaulke will continue as COO over the next several months
while helping in the search for a new COO, it was later
explained. One PRSA source said the expectation is that
the title of president, which Gaulke holds, will revert
back to the highest elected officer of PRSA.
Pisinski said Gaulke has been with the Society nearly eight
years and has been "a great innovator, a great marketer,
and a great motivator of the staff. He's wanted to do more
development and fundraising work with the K.I.D.S. Foundation
and the PRSA Foundation. The PRSA Foundation especially
needs more grant money."
Gaulke, added Pisinski, "is not going away from PRSA.
Ray will continue to do fundraising but at a high, accelerated
level and will also continue handling special projects for
PRSA for students as well as senior practitioners."
Pisinski made the announcement early in his opening address
while mentioning that the jobs of chief administrative officer
and webmaster will be filled next year.
More than $2 million was put into the PRSA Foundation this
year by the Robert Wood Johnson Foundation for K.I.D.S.
but K.I.D.S. now has its own corporate setup, Pisinski has
said, and the Johnson funds will not be run through the
Gaulke, commenting on the move, said he especially wants
to work on bringing more members of the PR Student Society
of America into PRSA. Only about 6% of the PRSSA members
join PRSA, partly because PRSA does not have their home
Gaulke was given a standing ovation for his contributions
to PRSA. Whether any adjustments have been made in his pay
is not known. Society officers had not answered this question
by press time. A formula is in the works for his salary
to be paid 1/2 by PRSA and 1/4 each by K.I.D.S. and the
Foundation starting the first quarter of 2001.
PRSA leaders have expressed dissatisfaction with some of
the h.q. operations, including the many problems with iMIS
and the alleged failure of h.q. to tell leaders and members
about the low renewal rate and other financial problems
this spring. CFO Joe Cussick left suddenly in June in the
midst of an incomplete audit. Killeen promised the Assembly
that there will be monthly financial reports.