Edition, November 1, 2000, Page 1
Y&R HANDLE $175M ACCENTURE INTRO.
Burson-Marsteller and Young & Rubicam will handle Andersen
Consulting's $175 million marketing communications campaign
to introduce the company's new name, Accenture, to the public.
The new moniker goes into effect Jan. 1.
AC must change its name as part of an arbitration agreement
that allowed it to split from its parent Andersen Worldwide,
and sister company Arthur Andersen, accounting firm.
The firm considered more than 2,700 names offered by employees.
An AC consultant in Norway came up with Accenture, winning
him a vacation to Australia.
Jim Murphy is AC's global managing director-marketing &
communications. He was chairman/CEO of B-M/New York from
GETS $5M C&WG LAUNCH
Brodeur Worldwide is handling PR for Cable & Wireless
Global, an account that will bill at a $5 million annual
rate once C&WG reaches its critical mass next year,
said Zanku Armenian, who co-manages the business from BW's
Washington, D.C., office.
U.K.-based Cable & Wireless, a $14 billion telecommunications
giant, established C&WG on May 31.
The goal of C&WG, which has $6 billion in annual revenues,
is to position itself as a leading IP (Internet Protocol)
provider and market an array of data services to businesses.
BW handles PR in the U.S., U.K., Europe and Japan. Carmela
Salisbury, who is based in BW's London office, co-manages
the account with Armenian.
Gavin Anderson, BW's Omnicom sister firm, will tackle IR
duties for C&WG in Japan.
AIR HIRES ESTEE'S LINDER
Northwest Airlines, the world's No. 4 airline, has named
Mary Carroll Linder, senior VP-global communications at
Estee Lauder Cos., its senior VP-corporate communications.
She takes the Minneapolis-based job in January.
Before joining New York-based Estee in 1996, Linder was
a top PR person at Grand Metropolitan (now Diageo) in London.
She also was stationed in Minneapolis for Grand Met, serving
as its VP-external affairs for U.S. operations. Linder also
held PR posts at Intercontinental Hotels and Hilton Int'l.
Sally Susman replaced Linder at Estee in September.
CLAIMS NON-EXISTING EARNINGS
Interpublic Group of COs., continuing its practice of highlighting
"earnings" that exclude restructuring charges,
claimed in a press release headline Oct. 25 that third quarter
"net income rises 17%" and that earnings per share
were "up 18%" to 26 cents.
Bloomberg reported the story with the headline, "Interpublic
3rd quarter profit rises 17% on higher sales," and
Reuters had the headline "Interpublic profit rises
The real third quarter net of IPG, after restructuring charges,
was $61.8M, or 20 cents a diluted share, vs. $67.7M, or
22 cents a diluted share in the same 1999 quarter. Without
$27.3M in restructuring charges, the "net" would
have been $79.0M. The term "net" normally means
after all costs and charges.
Third quarter revenues rose to $1.3 billion from $1.15B
and domestic revenues were up 24% to $744M.
The method of stating earnings is a change over previous
IPG earnings releases in that the claim of earnings growth
in the first sentence of the release acknowledges that the
earnings are "before restructuring charges."
In the previous two quarters, the first sentence in the
IPG earnings releases had given the earnings without a clause
saying that restructuring charges were left out.
IPG has just hired Susan Watson as its first IR pro since
the firm went public in 1971.
Crenshaw Comms., New York, was hired by CNBC.com to
handle its PR/mktg. comms. campaign worth $250K+...Heidi
Sinclair has rejoined Burson-Marsteller as chairperson
of the firm's U.S. technology practice. Sinclair, who will
split her time between California and New York, has replaced
Kay Hart, who ran the practice on an interim basis for the
past six months. Sinclair left B-M in 1996 to join International
Creative Management as managing director overseeing the
talent agency's new media and corporate divisions...Gary
Thompson, Shandwick International president and chief
reputation officer, has moved to Schwartz Comms., a high-tech
PR firm based in Waltham, Mass., as an EVP. He'll manage
the firm's 55-person San Francisco office with Cecilia Roach.
Thompson's move comes as Shandwick parent, Interpublic Group,
plans to merge the unit with Weber PR.
Edition, November 1, 2000, Page 2
WARNS PR PROS TO VERIFY RELEASES
Kelly Bowers, assistant regional director, office of enforcement,
U.S. Securities and Exchange Commission, told an Oct. 17
PRSA/LA workshop that it is the PR pro's responsibility
to "critically analyze information that is given to
them, before disseminating it to the media and public,"
in order to avoid false or misleading statements being released.
That warning was made in the aftermath of the Emulex phony
press release sent via Internet Wire.
Panelists at the workshop discussed what went wrong in the
Emulex disaster, and offered ways to reduce the chances
of the event from reoccurring.
"Make sure it makes sense before you send [a release]
out," said Bowers, who added that the media should
have checked out the story.
IW CEO Michael Terpin said the company does not have a large
staff for the overnight shift. He said it is "the company
representatives' duty to check the facts.
usually check their sources too," he said. "We
only verify that your company sent us the news release and
you are who you say you are."
Many PR pros and panelists at the workshop said that it
is the journalist's responsibility to check the source and
facts before running a story.
"It's not the first time this has happened, and it
certainly won't be the last time a false or misleading news
release and story hits the wire," Terpin said.
FIRM RECOMMENDED FOR CONN. TOURISM
The PR selection committee for the Connecticut Dept. of
Economic & Community Development-Office of Tourism will
be asked to approve a new PR firm at its next scheduled
meeting, Nov. 6, to handle national PR services for the
next 21 months.
Barbara Cieplak, who is assistant director of the Office
of Tourism, would not disclose the name of the finalist,
which had been recommended as the winner of its recent review.
She said five firms, including Patrice Tanaka & Co.,
New York, which had handled PR on a sub?contract basis for
the now?defunct O'Neal & Prelle ad agency, had submitted
bids in response to an RFP that was sent Aug. 4. The deadline
for receiving proposals was Sept. 19.
About $400,000 has been budgeted for out-of-state PR.
Advertising and PR Are Separate
The new contract represents a departure from the previous
way the state's tourism campaign has been handled. Under
the old contract, which had been in effect since 1992, O&P
was paid to oversee both advertising and PR. The new contract
will assign PR and advertising to separate firms that specialize
in one of those disciplines.
Cieplak said the RFP for PR did not instruct firms to "build
the publicity campaign around Governor John Rowland's wife,
Bidders were provided copies of the state's 1999?2000 strategic
marketing plan, which gave examples of the First Lady's
participation in past tourism campaigns. The new "RFP
does not reference the Governor or First Lady at all,"
ANONYMITY ON THE `NET, RULES COURT
A South Florida appellate court has let stand a lower court's
ruling that people posting messages on the Internet have
no right to anonymity.
The appellate court refused to review Miami-Dade Circuit
Court Judge Eleanor Schockett's decision that ordered Yahoo!
and AOL to reveal the identity of a person, who allegedly
used an anonymous name to make defamatory statements about
Erik Hvide, a former CEO of Hvide Marine in Ft. Lauderdale.
Hvide alleges the anonymous "John Doe" postings
caused the company's stock price to drop, and persuaded
the board of directors to fire him.
Although more than 100 John Doe anonymity cases are working
their way through the courts, the Hvide case is prominent
because the ACLU selected it to make a stand about freedom
on the Internet. The ACLU had asked the three?judge panel
of the 3rd District Court of Appeals to overturn Judge Schockett's
FINES FORMER EDELMAN CLIENT
Edelman PR Worldwide has ordered its Atlanta office not
to give out any information or discuss the Securities and
Exchange Commission's censureship of an online brokerage
firm, which had been a client, for illegal sales of two
initial public offerings that were sold last year.
John Walker, a senior A/S in Edelman's Atlanta office who
handled E-Invest, said he was ordered to withhold comment.
He would not identify the person who issued the order.
E?Invest had been the agency's client from May to the end
of September this year.
STILL LACKS LEGITIMACY
Stephen Banks, a professor of communications at the University
of Iowa, Moscow, has updated his book, "Multicultural
Public Relations: A Social?Interpretive Approach,"
which was first published in 1995, but not his view that
"PR has a long way to go to achieve legitimacy."
Banks added a new chapter devoted to the influence of new
technologies in multicultural PR.
While several changes have occurred in the PR field in the
past half decade, much more in the PR world has remained
the same, the author writes in the new preface.
"It continues to be the case that PR overwhelmingly
is negatively portrayed in the news media," writes
Banks, who said PR has "a long way to go to achieve
legitimacy" in his 1995 book.
The book is published by Iowa State University Press, and
sells for $40.
Edition, November 1, 2000, Page 3
BUYING POWER SKYROCKETS
People En Espanol magazine's second annual Hispanic Opinion
Tracker (HOT Study) shows a substantial increase in Hispanic
purchasing power indicating that Latinos are becoming the
new middle class in the U.S.
The national research study, which was conducted by NuStats
International for the monthly Spanish-language magazine,
also reveals the most effective way to reach this market
is through the use of Spanish-language media.
NuStats surveyed Hispanics all across the U.S., interviewing
more than 1,400 self-identified Hispanics ages 18 and over,
by telephone. Of those respondents,nearly 500 submitted
a followup written survey.
People En Espanol, which is a spin-off of People Weekly,
has an estimated three million readers.
The U.S. Hispanic population has increased 47% to 33.1 million
over the last 10 years and remains the fastest-growing minority
group in the country. The median age of adult Latinos is
Hispanic buying power has also skyrocketed, increasing 118%
to $452.4 million, up from $207.5 million in 1990.
The majority (70%) of Hispanics read Spanish-language magazines.
Randy Coppersmith, a founder of Rainmaker Interactive,
a Reston, Va.-based high-tech marketing firm, recently advised
members of the IABC/D.C. chapter to think about releasing
news in formats with audio and video files, as well as with
databases of information or statistics.
Town and West Side Spirit, which cover neighborhood
news in Manhattan, have begun providing news and cultural
listings to EdificeRex.com,
a website that offers news and building services guides
to residents of about 250 luxury apartment buildings in
Tom Allon is editor and publisher of both weekly papers,
which are owned by News Communications.
Peter Price, the CEO of EdificeRex.com, said RexOffice.com,
a similar website owned by Edifice-Rex for commercial buildings,
plans to join with Crain's New York Business for business-oriented
local news within a month.
Jungle, a new magazine, offers tips to business
school students on how to use their money, handle job interviews,
and conduct themselves.
The premier September issue featured a cover story on "The
Secrets of Successful Learning Teams"; an interview
with Jon Corzine, a former CEO of Goldman Sachs who is running
for the Senate, and an article, entitled "Where's the
Next Silicon Valley?".
Bill Shapiro, a former executive editor of both Details
and Maxim, is editor-in-chief.
A.J. Jacobs, who had been overseeing Entertainment
Weekly's "News and Notes" section, is joining
Esquire on Nov. 1 as a senior editor of the magazine's front-of-the-book
"Man at His Best" section.
Bob Woods, formerly of Newsbytes.com news service,
was named editor of the new Washtech.com
website, which was started by three Washington Post companies
(NL, Oct. 25). Jill Dutt, the Post's assistant business
managing editor, will oversee the Washtech feature that
runs every weekday in the business section.
HERALD TRIBUNE GETS NEW M.E.
Robert McCartney, 46, who is foreign editor of The Washington
Post, will become managing editor of the International Herald
Tribune in Paris.
The Herald Tribune is jointly owned by the Post and The
New York Times.
McCartney will replace Walter Wells, who is leaving the
paper after 20 years.
news continued on next page)
Edition, November 1, 2000, Page 4
SEEKS EVENT ASSIGNMENTS
Publicists have been getting clients more hits on TV weather
segments as more and more producers let their weathercasters
do live reports outside of the studio.
Los Angeles TV weatherman Danny Romero is one such weathercaster
who says he doesn't stand in front of the weather maps in-studio,
if he can help it.
Romero, who is the evening weatherman for KVOP-TV, told
a PRSA/Los Angeles Chapter breakfast meeting on Oct. 24
that he likes to do his weather reports live at events,
such as a Save the Whales benefit, a Disney movie premier,
or a party at the Playboy mansion.
He urged the publicists to pitch him information about upcoming
events, and if he likes what he hears, he will push the
assignment desk to schedule it for his weather segment.
He only goes to events that take place during the 10 p.m.
hour because his live report airs around 10:30 p.m., and
he has to have some activity going on around him.
Before his segment comes on, he does about three or four
teasers, and for every hit during the hour, he likes to
be in a different spot, with a different background or visual.
For daytime events, Romero said camera crews will shoot
B-roll to support his live shot.
Pitch, Then Fax
Romero said it is best to pitch him first and then fax the
information to the assignment desk. He can be reached at
323/883-9831; fax: 851-4187 (same fax number for assignment
On most days, Romero is in the office from 3 p.m. to 11:30
p.m. If he is not available, PR people can call his producer
Scott Zedeker at 323/851-1000 ext. 361.
SEATTLE BUSINESS PAPERS MERGE
American City Business Journals, the largest publisher of
local business newspapers, is merging the weekly Bellevue,
Wash.-based Eastside Business Journal into the weekly Puget
Sound Business Journal, which is based in Seattle.
Ray Shaw, chairman/CEO of ACBJ, said the expanded PSBJ will
include all current employees of the two papers. EBJ currently
employs 18 people; PSBJ employs 42.
Shaw said the combined staff of 22 journalists will continue
to operate out of both offices, and it will be the largest
business news department in the Northwest.
PSBJ, which this year is celebrating its 20th anniversary,
has a paid circulation of 21,121, while EBJ, which began
in 1996 as a monthly written by the staff of the PSBJ, has
a requestor-subscriber base of 10,400.
YAHOO! INTERNET LIFE NAMES NEW EDITORS
Yahoo! Internet Life, a monthly magazine covering
the Internet, has named David Thomas as executive editor
and Don Willmott as technology editor.
Thomas was previously at Deja.com, where he was features
producer and editor of POZ magazine.
Willmott spent the last 14 years at PC Magazine.
Ziff Davis Media started Internet Life in 1996 with 100,000
circulation. The magazine's rate based will be increased
to 1.1 million in January 2001.
MAG NAMES M.E., OTHERS
Richard Balestrino, who was previously with Business
Week for 17 years, has been named managing editor of
Inside magazine, which will publish its first issue on Dec.
Richard Siklos, who was media editor at Business Week, is
editor-in-chief of the new biweekly, which will cover the
technological transformation of all the entertainment and
The magazine is a partnership between Inside.com
and Standard Media International, publisher of The Industry
Other editorial hirings include Andrew Hindes, a former
film editor of Variety and Daily Variety, who was named
senior film correspondent; Chris Allbritton, previously
a technology writer for The New York Daily News, was named
digital reporter, and Staci Kramer, who is a freelance writer
focusing on cable, newspapers, and the interactive side
of established media, was named a contributing editor.
Hindes, Allbritton and Kramer, like all Inside writers,
will contribute to the new magazine as well as to Inside.com.
A study by the Center for Media and Public Affairs
shows the average sound bite length for the presidential
candidates on the network nightly news has dropped to 7.3
seconds, a 26% decline since 1988 (9.8 seconds) and an 83%
drop from the 1968 presidential election.
researcher at the University of Missouri-Columbia found
local news broadcasters have a high rate of marital problems.
Vernon Stone, professor emeritus of journalism at
the university, found two-thirds of the 2,100+ news professionals
surveyed at commercial TV and radio stations were married
or had been married at least once. Of those, two of every
five said their jobs had caused marital problems. Most of
these journalists blamed odd hours and on-call duties as
the main causes.
Both in radio and TV, the study found three of every 10
news people who had been married had also been divorced.
The survey's highest rate was posted by TV news anchors,
divorced in 41% of the cases, and the lowest by TV sportscasters
Edition, November 1, 2000, Page 7
CHARGES "ELITE" RULES PRSA
Jack Felton, who headed a special PRSA committee on the
nomination process, told the Assembly Oct. 21 that the nine
board members who publicly supported Joann Killeen for chair-elect
acted in defiance of PRSA bylaws and tradition and in defiance
of his own special committee.
"We did not advocate the kind of participation [in
the election] that the sitting board had this year,"
said Felton, whose remarks got so pointed that chair-elect
Kathy Lewton charged they violated the rule against personal
"I didn't attack you," said Felton as chair Steve
Pisinski banged the gavel and called for order.
Felton, president of PRSA in 1986-87, said "a PR mafia"
used to "sit around in Chicago or in New York and parcel
out the assignments...a nice little elite group that ran
the Society their own way."
Bylaws Bar Board Participation
But the membership got tired of the "elitist approach,"
he added. "This is the reason the bylaws say the officers
and board are elected by the Assembly...why the bylaws say
selection is to be by the nominating committee which represents
all chapters and districts...just recently the Assembly
voted to increase this representation" [expanding the
committee to 20 members]. He noted the immediate past chair
of PRSA sits on the committee but has no vote. "This
makes it as clear as can be that the intent is to have the
board separate from the nominating process and the board
is not to elect its own officers," he added.
But "two or three [board members] were unhappy with
the choices" this year, he said. "What they did
comes pretty close to what I would call conspiracy. They
decided to elect their own candidates..."
At this point, Lewton interrupted Felton and said, "Steve,
I'm sorry, we cannot put up with attacks on individual members."
"I didn't attack you," said Felton as Pisinski
banged the gavel.
Felton said the directors, "in a grab for power, began
to collectively campaign for the board's choice...in order
to keep their own little elite group in power..." He
also said the nominating committee knew PRSA had a "serious"
financial situation although it did not have "every
Lewton Sees "No Crime"
Lewton, undaunted by Felton's criticisms, said the nine
board members who openly supported Killeen "are to
be commended for having the guts because they've suffered
a lot for doing it and they've stayed the course. She also
asked how Felton knew about the financial problems of PRSA
for fiscal 2000 when she, herself, did not get the report
until Aug. 3.
Lewton blasted Felton for saying that "some sort of
elitist group" is running PRSA (prompting Pisinski
to ask her to avoid making personal remarks).
She said she respected the integrity of every member of
the board and is "proud" to serve with them.
"The decision they made was in the best of conscience...they
violated no policy. If we had strong feelings, we had the
guts to put our money where our mouth is...they did not
sit in a back room but went on the record and gave this
body information they felt it should have. And if this is
a crime to do it publicly rather than sneaking around behind
the scenes, I don't see how that's a crime."
Board member Tom Bartikoski, who publicly supported Killeen
for chair-elect, said "every board in every election
has been involved in campaigning for people who can best
serve the Society." He called Felton's remarks "either
silly or partisan...if this is a conspiracy, we are certainly
among the worst conspirators in the world because we did
it in the open." He added that the nominating committee
only spent a few hours with Killeen and opponent Art Stevens
whereas the board has spent many hours with them. "I
have served thousands of hours with Killeen," he said.
Attendance Is Record 3,505
Attendance at the PRSA national conference in Chicago, helped
by members of the International PR Assn. and the fact that
PRSA had its first exhibit hall since 1994, soared to 3,505,
at least 900 above the previous record.
The exhibit hall, closed in 1995 when PRSA sought a single
overall sponsor, had 71 exhibits, about 25 more than PRSA
used to draw. About $200,000 was raised from the exhibits
and local sponsors via a committee headed by Ronald Culp
of Sears, Roebuck.
Attendees had 125 general and specialized sessions from
which to choose. PRSA sold $10,000 worth of books, monographs,
audiotapes, etc. The press room, which in some recent years
has been locked, unstaffed, far from the main area, or all
three at the same time, was a beehive of activity. Numerous
materials were available and reporters had four computers
for writing and Internet connection.
Burson, Edelman & Golin on One Panel
Three deans of PR, Harold Burson, Daniel Edelman and Al
Golin, were on one of the panels.
They recalled their early years in PR. Burson noted he unwittingly
had the first "business-to-business, high-tech agency"
back in the 1950's, when many staffers were graduate engineers.
"It's one of the reasons we were separate from the
pack," he said.
Edelman traced PR's roots back hundreds of years, noting
the American Revolution would not have been possible without
events like the "Boston Tea Party" that awakened
Golin, quoting Abraham Lincoln, said, "Without public
sentiment nothing can succeed and with it, nothing can fail."
He noted his long relationship with McDonald's founder Ray
Kroc and said PR cannot succeed without being close to the
CEO. About 30% of a CEO's time should be on PR, he said.
All three expressed concern that PR is becoming a mostly
female occupation. Women comprise 70% of B-M's staff and
even the senior women there "don't want PR to be a
woman's job," Burson said.
Edition, November 1, 2000, Page 8
that PRSA COO Ray Gaulke's term is ending, it's time
to look at what happened since his arrival in 1993. Gaulke,
who had a career in advertising and publishing, was initially
paid $150K. He also got a signing bonus of $25K; two years'
pension ($14K); four weeks' paid vacation, and was promised
bonuses (via a formula that was never revealed) based on
revenue and membership increases.
PRSA is paying $27,936 towards his pension this year (8%
of the first $62,700 and 13.7% of the difference to $230K,
his 2000 pay). Gaulke reported $49K in expenses on a recent
PRSA tax return.
tour was marked by bold, even flamboyant strokes. How
many of them were his or the board's is a matter of conjecture.
"PR for PR" activities virtually ceased while
PRSA concentrated on publishing. The monthly PR Journal
was killed in its 50th anniversary year in 1994 and replaced
by two new publications, the monthly tabloid PR Tactics
and the quarterly glossy PR Strategist. A vast non-PRSA
audience predicted for Tactics never materialized. The annual
Red Book of PR firms and Green Book of PR suppliers were
In early 1995, Gaulke told a shocked PR Services Council
(formed to get more attention for exhibits during national
conferences) that the exhibit hall was being closed. Regional
exhibits were promised but never took place. The Council,
its main reason for being having been eliminated, closed.
Service firms said PRSA members would be the losers. Gaulke
responded that PRSA lost money on the exhibits and that
he would seek high-tech giants like IBM or Intel to sponsor
a "technology conference" at the 1995 conference
A major juggling of PRSA's books took place in the mid-1990s
Many of the expenses of starting T&S were deferred while
incoming dues were counted sooner. The deferred dues account
was pulled down from $904,767 in 1991 to $169,530 in 1995
on rising membership. Members got misleading annual financial
reports showing income roughly equaled expenses. The net
expense of T&S was $1.18 million in 1995 and $996,767
in 1996, far above the usual loss of $500K yearly on PR
Journal. The reports got later and more obtuse. Members
were not finding out until August or September what the
previous year's financial results were. They were told T&S
were making money when they were not.
Waged vs. O'Dwyer NL
A virtual war was declared on the O'Dwyer NL. In 1994, TJFR
Publishing sued the O'Dwyer Co. for $20 million for allegedly
violating its copyright and other charges (all of them dismissed)
after the NL reported on a speech TJFR's Dean Rotbart gave
to the 1993 PRSA conference. The NL was credentialed by
PRSA to cover the speech and PRSA had the copyright to it
but took a hands-off approach, neither filing an "amicus"
brief nor commenting on it in any way. Hal Warner, Joe Vecchione
and John Beardsley, the 1993-95 presidents, were mute, as
Also in 1994, the O'Dwyer NL discovered that PRSA was copying
hundreds of its own and other authors' articles thousands
of times yearly for sale in "information packets."
Eleven other authors, shown what PRSA was doing, sought
payment. PRSA, while apologizing for copying without permission,
refused. A three-year battle pitting PRSA against the writers
and publishers took place before the statute of limitations
ran out. PRSA's legal bills were $70K.
Beardsley and Gaulke visited Ad Age offering support for
a new national weekly covering PR. Turned down, they went
to London to urge Haymarket to start PR Week/U.S. Open support
was given to PRW/U.S. by PRSA, which U.S. PR publishers
felt was a case of gross interference in the marketplace.
Finally, a year-long boycott of the O'Dwyer publications
was led in 1999 by chair Sam Waltz. That, too, failed and
the next board cancelled it.
happened this year was that the mis-reporting and non-reporting
of PRSA's finances by h.q. staff, including failure
to report the dive in membership renewals to 72%, finally
got under the skin of the leaders. Another factor was the
costly two-year h.q. iMIS computer debacle. The "elite
group" of APR leaders that runs PRSA (see Jack Felton's
remarks on previous page), having seen their hawkish policies
toward the press in ruins and suffering from non-communication
and ineptitude at h.q., switched Gaulke to fund raising.
The APRs remain in firm control, even tightening their grip
by winning three-year instead of two-year board terms (even
though the National Capital Chapter warned it just dropped
three-year terms because it made it harder to find volunteers).
The move to have PRSA headed by PR pros from large organizations
(the reason Kathy Lewton was picked and Stevens was nominated),
was stopped dead in its tracks with the defeat of Stevens
by sole practitioner Joann Killeen. The leaders are spending
$359K on APR this year while virtually ignoring PRSA's website.
Only 200 candidates took the fall APR test, the usual miserable
turnout. "I never go to PRSA's site," Orange County
delegate Susan van Barneveld told the Assembly. She offered
help last year, handing out a "bunch of cards"
to PRSA leaders, but no one ever called her. Many websites
now offer free PR news and professional development and
are competition for PRSA (and its new dues rate of $215).