Edition, January 31, 2001, Page 1
NOVELLI GRABS VIAGRA
Novelli has won the Viagra account, according to Jeff Cook,
Pfizer's assistant director of media relations.
Worldwide was the runner-up for the "erectile dysfunction"
drug, which had more than $1 billion in sales last year.
will handle both international and domestic assignments
for Viagra. Kate Cronin, senior VP at PN, handles the account.
has used Ruder Finn, Edelman, Robinson Lerer & Montgomery
and Chandler Chicco & Co. for various Viagra work in the
LANDS $1.5M HUGHES JOB
Network Systems, a leader in satellite communications equipment
and services, has awarded its $1.5 million PR budget to
Alexander Ogilvy PR Worldwide.
will do PR campaigns for Hughes' five divisions in both
the U.S. and overseas," Kerri Morgan, managing director
of AO's Washington, D.C., office, told this newsletter.
heads the Germantown-based HNS account with Heather Jameson.
Six other staffers are on the account also.
HNS has more than 30 years' experience in satellite communications,
which is a market that is expected to reach $48 billion
a year, according to Pioneer Consulting.
Ken Rabin, who had headed Burson-Marsteller's U.S.
and global healthcare practice from Washington, D.C., is
set to announce his future plans within a week or so. The
former CEO at InterScience Communications and managing director
of Hill and Knowlton's healthcare unit, recently relinquished
his post at B-M to take care of his ill wife. "I didn't
have the time required to run a global practice," Rabin
told this NL...Richard Simonelli has left Citigate
Dewe Rogerson for a senior VP slot at Manning, Selvage &
Lee's corporate practice. Previously, he was at the New
York Stock Exchange as managing director in its international
client service division...Lisa Ross, formerly the
Labor Department's director of public liaison, is now with
Ogilvy PR Worldwide in Washington, D.C., where she will
do coalition work. She is a six-year veteran of Fleishman-Hillard.
ACQUIRES U.K.'s HERALD COMMS.
has acquired Herald Communications, a London-based high-tech
firm with 110 staffers. HC will retain its name, and join
F-H's technology consulting group including "brands" such
as Lois Paul & Partners, KVO PR, High Road Communications
and Upstream Consulting.
group, according to F-H, chalked up more than $100 million
in fees last year.
has offices in Paris, Munich, Milan and Prague. Clients
include Adobe, Palm, CMGI, Kodak, Olympus and Dow Jones.
CEO Esme Page and executive chairman Paul Mathieu join F-H's
European management group.
ACQUIRES TUNHEIM GROUP
Group has acquired Tunheim Group, a Minneapolis-based firm
with 69 staffers.
Bob Feldman said TG will bolster GCI's consumer marketing,
corporate and PA practices.
client list includes Target Corp., Andersen Windows, SuperValu,
Minnesota Twins, Delta, Microsoft and Kohler.
Kathy Tunheim, president, said one of the reasons she made
the deal was to provide more opportunities for staffers
within the GCI network.
founded the firm in 1990 after serving as VP-PR at Honeywell.
SPEAKS FOR DENISE RICH
Rubenstein is spokesperson for Denise Rich, the big Democratic
Party fund-raiser whose fugitive ex-husband Marc was pardoned
by President Clinton, triggering a media firestorm. She's
an "old friend and a lovely woman," Rubenstein told this
said he is serving as spokesperson for her foundation during
the current crisis. His son Steven is also involved in the
Rich fled to Switzerland in 1983 after being indicted by
a federal grand jury on more than 50 counts of wire fraud,
racketeering and trading with the enemy. He evaded more
than $48 million in income taxes and could have been sentenced
to more than 300 years in prison.
Loretta Ucelli, who was President Clinton's director
of communications, is joining Edelman PR Worldwide as EVP
and chair of its crisis management sector. She will be based
in New York.
Edition, January 31, 2001, Page 2
PR PRO FIRED OVER REMARKS
Fraley, who handled media relations for the Atlanta Development
Authority for nearly 10 years, was fired Jan. 23, the day
after she uttered mild criticism of Atlanta Mayor Bill Campbell's
use of city employees for writing speeches.
clash with the Campbell administration came after the Sunday
Journal-Constitution reported that the mayor had relied
heavily on public employees to help him supplement his income
as a speaker for hire. City workers researched and wrote
speeches and handled and collected Campbell's fees, the
paper reported Jan. 14.
Jan. 22, after Campbell expressed second thoughts about
the practice, a reporter interviewed Fraley about whether
former Mayor Maynard Jackson also had assigned city workers
to assist his efforts to earn outside income. Fraley was
a press aide to Jackson during his final two years in office.
can't recall anyone on my staff being pulled to do that
type of work," Fraley said in the article published in the
Jan. 23 edition of The Atlanta Constitution. "All
he needed was half a dozen bulleted data points, and he
could speak eloquently, extemporaneously for two hours,"
said Fraley, who earned about $25,000 a year with the ADA.
MAYOR HIRES PR FIRM
PR is handling national media relations for Baltimore Mayor
Martin O'Malley in conjunction with the victorious Baltimore
Ravens trip to the Super Bowl.
has secured publicity placements in national print and broadcast
outlets on the impact of the Ravens bid in the Super Bowl
is having on the economic turnaround in the city, according
to the Baltimore-based PR firm, which is run by David Warschawski.
WPR spokesman Mark Brousseau told this newsletter that the
firm had arranged last week's New York press tour for the
mayor that included interviews with CNBC, all five affiliates
of ABC, CBS, NBC, UPN, WB, The New York Post, and Bloomberg
radio and wire services.
of 40 of the biggest 200 companies in the U.S. lost their
jobs in 2000, double the number of such victims in the previous
year, and the pressures that caused this continue at companies,
says the Tenth Annual Trend/Forecasting Report of The Dilenschneider
Group, New York.
supporting the CEO such as PR face high turnover rates,
says the report. It notes that "hundreds" of CEOs of small
companies were fired in 2000. Most of the axings came in
the computer field but closely following were financial
services and industrial products.
heat on the companies, said the report, were "aggressive
investors and lawyers" who have put pressure on corporate
for the firings include poor financial performance; lack
of team building; poor communication; misunderstanding of
the importance of culture, and an inability to adjust quickly
enough to changing times.
Many of the CEOs left with "large pay packages" but the
report says this won't continue because "society just won't
take it." The report, with predictions about the Internet,
youthful markets, investing, high-tech and many other subjects,
has been sent to 1,500 U.S. and foreign businesses, media,
government and university figures. It is available without
charge from the PR firm (212/922-0900, X118).
BUYS INTEREST IN MIAMI FIRM
the PR/ad arm of Toronto's MDC Communications Corp., has
acquired a 49% interest in Crispin Porter & Bogusky, a local
South Florida agency that was founded in 1965 in Coconut
which is listed on the Toronto Stock Exchange, paid between
$10 million to $20 million in stock and has the option to
purchase the remainder of CP&B in 2006.
CP&B, which had 105 employees and about $145 million in
billings in 2000, plans to open a new office, either in
New York or on the West Coast.
years ago, the Florida Anti-Tobacco Pilot Project selected
CP&B to launch an anti-smoking ad campaign targeted at youths
between 12 and 17.
ads brought national attention to CP&B, and in 1999, the
agency teamed with Arnold Communications of Boston to win
the American Legacy Foundation's $18.5 million nationwide
anti-tobacco ad campaign.
is one of four finalists for BMW's $20 million to $40 million
account to roll out its new vehicle, the Mini.
COLUMBIA, TN COLLEGES SNAG AL GORE
VP Al Gore plans to spend most of this year teaching at
Columbia University and colleges in his home state of Tennessee-
Fisk Univ. (Nashville) and Middle Tennessee State Univ.
Columbia, Gore, a Harvard graduate who also studied religion
and law at Vanderbilt University, will teach a six to eight-week
graduate course called "Covering National Affairs in the
Information Age" beginning next month.
course taught by Gore, a former reporter at The Tennessean
(Nashville), is not for credit.
Goldstein, dean of the School, hopes Gore will stay on for
Brotman, 73, chairman/CEO of Brotman Winter Fried Comms.,
Washington, D.C., volunteered again as public address announcer
for President George W. Bush's inaugural parade. Brotman
has announced every parade since Dwight D. Eisenhower was
sworn in a second time in 1957.
Edition, January 31, 2001, Page 3
PRO BEMOANS LOSS OF COLUMN
Steiger, managing editor of The Wall Street Journal,
told Philip Ryan, a New York PR pro, he has no regrets about
discontinuing "Business Bulletin," a column that ran every
Thursday on Page 1.
Journal recently replaced the column, which had been billed
for years as a "special background report on trends in industry
and finance," with a new column about economic issues, entitled
a letter to Steiger, Ryan said he missed the old column,
and "forgive me, but your `Capital' disquisitions are, frankly,
said BB was "about the only way for a small company doing
small things to ever end up on page one of the Journal.
It will be missed by many for that reason alone."
He said it was "clever of the Journal to set aside one weekly
feature to capture all the stuff PR people send out...a
large net from which your editor would pluck just a few
items which were unusual, or a sign of the times, or of
use to your readers.
we PR people will have to send our releases to an even greater
number of Journal reporters," said Ryan.
In reply, Steiger said the BB column had "served the Journal's
readers well, but the paper has grown beyond it. The `Marketplace'
section and other parts of the paper have taken over much
of the material that once was the sole domain of the Bulletin,"
of other readers have found 'Capital' to be anything but
boring. So, sorry to be eliminating a favorite target, but
I think most readers will prefer the change," said Steiger.
GETS A GIG ON CABLE TV
Mike Barnicle, who writes a column for The New York Daily
News, will host "The First 100 Days," a new political talk
show on cable's MSNBC, starting Jan. 29.
will conduct interviews with guests on the daily hour-long
program that will air at 6 p.m.
takes over the hour that had been reserved for Chris Matthews.
MSNBC recently said Matthews would have two hours of programming
a day, starting with "Hardball" at 5 p.m. leading into "The
Matthews Group" at 6 p.m. But "The Matthews Group" never
In a memo to staffers announcing the new show, MSNBC general
manager Erik Sorenson said layoffs are expected to be disclosed
at the end of next week as part of NBC's company-wide cutbacks.
TO SIMULCAST ALBOM'S SHOW
a cable TV network, is simulcasting Mitch Albom's nationally
syndicated radio talk show weekdays from 3 to 5 p.m., as
of Jan. 29.
"Mitch Albom Show" will replace "MSNBC Live," a daily mix
of news and features.
42-year-old Albom--who also writes a sports column for The
Detroit Free Press, and is author of the bestseller
Tuesdays With Morrie--conducts interviews with newsmakers,
celebrities, actors, musicians, athletes and writers.
show, which orignates from WJR radio in Detroit, currently
airs in New York on WABC Monday through Friday from 3 p.m.
to 5 p.m., and includes co-hosts comedian Ken Brown and
former model Rachel Nevada.
EDITOR DIES IN PLANE CRASH
Cole, who was aerospace editor of The Wall Street Journal,
was killed in a plane crash just after takeoff from the
Front Range Airport near Watkins, Colo., about 25 miles
east of Denver.
Cole was a passenger on a L39 Albatross jet flown by the
founder and chairman of Atlas Air, Michael Chowdry, 46.
Atlas moved its headquarters to Purchase, N.Y., from Golden,
Colo., last year, but Chowdry continued to live in the Denver
45-year-old Cole, who had interviewed Chowdry earlier in
the day, was invited by Chowdry to take a flight in the
Czech-made jet trainer.
Agovino was named deputy editor of Newsweek's website
NewsweekMSNBC.com. Arlene Getz was appointed international
editor of the site.
previously an editor at Esquire magazine for almost
eight years, will generate story ideas, edit copy and monitor
first task is to reinvent the international news section
on the website and expand its international news coverage.
Bednarksi, previously executive editor, was promoted
to editor of Broadcasting & Cable, and Carol Jordan,
previously with Multichannel News, was named new group deputy
editor of Cahners TV Group publications.
Frank has joined Travel & Leisure as senior editor from
Conde Nast Traveler, where he had been news editor.
Hyatt, previously a senior editor at Inc. magazine,
has joined FSB: Fortune Small Business magazine as
executive editor, and Ellyn Spragins, who had been
at VP of editorial development at Oxygen Media, has joined
as a monthly columnist.
who will be based in Fortune's Boston bureau, will
edit, write and oversee some of the magazine's major projects
including FSB's Ultimate Resource Guide. He will
also continue to write his weekly column, "E-Ventures,"
for The Boston Globe.
will write for the "Ways and Means" column beginning in
news continued on next page)
Edition, January 31, 2001, Page 4
WINS NYFWA PRESIDENCY
Susan Rodetis, a freelancer, was elected president of the
398-member New York Financial Writers' Assn. for 2001. She
moves up from VP to succeed Reuters reporter Dan Bases,
who announced the group's treasury had swelled to more than
a half million dollars in the past year.
A Princeton, N.J.-based accountant, Henry Murphy, was hired
to audit the books.
The other new elected officers for 2001 are: VP-Eugene Smith,
Utility Spotlight; Treasurer- Richard Papiernik,
Nations Restaurant News, and Secretary-Assistant
Treasurer-Brad Finkelstein, National Mortgage News.
The election, which took place Jan. 24 at the annual meeting,
held at the Marriott Marquis Hotel Times Square, went off
without a hitch.
Before last year's election, the nominating committee tried
to drop Rodetis as a candidate for the number two spot because
it felt her freelance work as a parttime editor for Paine
Webber made her inelgible to hold office as an active member.
An alternate slate with Rodetis on it was proposed by Myron
Kandel and Martin Cherrin. The former presidents argued
that Rodetis should not be dropped because she "derives
far more than half her income from financial journalism,
and none of her work involves PR." The Kandel/Cherrin
Before this year's election took place, Rodetis said she
still does only freelance work for financial educational
The vote for the new slate of officers was 53 to 1.
Associate Member Reps Picked
In a separate election, George Auerbach, a retired PR consultant,
Shelly Faldetta of Paribas and Gail Silberman of Bankers
European Load Advisors were picked to serve as associate
member representatives by a vote of 26 to 0.
Faldetta and Silberman replace Alan Goldsand, a publicist,
and Thomas Mariam, director of global communications for
Clifford Chance Rogers & Wells.
The big news of the annual meeting was the treasurer's report
which shows the group has a cash balance of $521,095.75,
as of Jan. 24, 2001, and total accounts payable of $165,034
for a net balance of $356,071.75.
The group's general manager uses an office in her home to
handle administrative duties.
NYFWA Balance Sheet (As of Jan. 24, 2001):
HSBC-Money Market - 220,433.69
Certificates of Deposit - 90,000.00
Treasury Bills - 66,000.00
Vanguard Education Fund - 49,897.54
HSBC-Checking - 4,764.52
Total - 431,095.75
Accounts Receivable - 90,000.00
A/R plus current assets - 521,095.75
Liabilities & Equity
Current Status $356,071.75
CNN LOSES TOP NEWSPEOPLE
Moret, who is co-anchor of "Showbiz Today," has
resigned from the Atlanta-based cable network's Los Angeles
Moret, who refused a transfer to a new anchoring job in
Atlanta, was among the many casualties of the network's
reorganization and layoffs.
Also gone: Steve Cassidy, deputy international managing
editor and former New York bureau chief, who resigned; Bill
Tucker and Tony Guida, the hosts, respectively, of CNNfn's
"In the Money" and "Entrepreneur Only,"
which were cancelled; White House reporter Chris Black;
correspondents Carl Rochelle, Jim Hill and Greg Lefevre;
Detroit bureau chief Ed Garstein; Atlanta business reporter
Dan Ronan; Dallas reporter Charles Zewe, and Washington
anchor Sonia Ruseler.
CNN White House correspondent John King is expected to leave
CNN in three months when his contract expires. He was not
part of the layoffs.
About 400 CNN employees are being told this week that they
are being laid off.
BEEFS UP N.Y. COVERAGE
Newsday has hired John Mancini, who was metropolitan editor
of The New York Post, and Debby Krenek, who was editor
of The New York Daily News.
The Long Island-based Newsday has been expanding its circulation
by giving the New York edition a stronger Queens focus.
The edition's circulation currently stands at about 100,000.
Mancini will run Newsday's Kew Gardens, Queens, bureau,
which covers New York. He will supervise a staff of about
45 reporters. Krenek, who was named associate editor of
special projects, will help develop a a more New York-focused
The Tribune Co., Chicago, acquired Newsday last summer in
its purchase of Times Mirror, and then shut down New
The Daily News also has expanded coverage of Queens, Brooklyn
and the Bronx in recent months.
The Post is dropping the Sunday books section, and cutting
back on the use of freelancers.
A panel of four medical/health journalists will address
the next "Meet the Press" meeting of HPRMS. The
meeting will start at 8:30 a.m. on Feb. 2 at the Griffis
Faculty Club at the N.Y. Weill Cornell Medical Center of
N.Y.-Presbyterian Hospital at 525 E. 68th st. Res.: Nanci
which provides current and breaking news on the health industry
for professionals and consumers, and is syndicated to more
than 2,000 websites, is now available on the Avant-Go mobile
Internet service which provides free interactive and personalized
content and applications to people with handheld devices
and Internet-enabled phones.
Edition, January 31, 2001, Page 7
FORCING ASSN. MERGERS
Association mergers will increase "dramatically"
in the next few years partly due to competition from the
Internet, says the December 2000 Executive Update.
The "primary job" of associations is "delivering
information" and members can now get this information
from the web, online databases and electronic publishing,
says the article.
Groups face lower revenues from meetings and publications
and it's "not clear" if they can replace this
with electronic publishing, it adds.
Mergers are especially likely among groups that have many
dual members. Many groups have added services and increased
the overlap, it notes. The loss of a CEO may precipitate
a merger, it adds.
Top Staffers Left Both PRSA & IABC
PR Society of America and the International Assn. of Business
Communicators both lost their top staff officers in 2000.
They have talked merger twice in the past. Both groups are
experiencing lower renewal rates and have financial difficulties.
Both have websites that are still in development.
The most recent PRSA/IABC merger talks ended in 1988 after
22 joint committees spent hundreds of hours researching
aspects of a merger ranging from name to location of h.q.
and surviving publications.
No name was ever agreed upon. It appeared that PRSA would
keep its New York h.q. and that IABC would close its San
Francisco h.q. IABC stopped talking in February 1988, saying
members wanted to keep their "stand-alone organization."
IABCers perceived the merger as a takeover.
Some members of the two groups said the current financial
problems could force new talks. The EU article, by William
Taylor, says that an umbrella organization can be created
that leaves merger partners with their own names and identities.
Common offices and finances create efficiencies.
Key issues such as name, office location and mission statement
need to be decided early but not all issues, he says. Otherwise,
he adds, the merger teams will get exhausted and the desire
to merge will fade.
WOMEN PAID LESS, SAYS NEW BOOK
A "glass ceiling...thwarts the ambitions of highly
educated women from the trades to the professions, from
hourly workers to senior executives," says a new book
by three women PR professors.
Women in Public Relations: How Gender Influences Practice
has been authored by Larissa Grunig, University of Maryland;
Elizabeth Toth, Syracuse University, and Linda Hon, University
"Men dominate the field of PR in positions of power
and responsibility," it says, even though they are
The authors said they worked as a team because "collaboration
has become the hallmark of women's workstyle in the academy."
Women "prefer a group work environment, they evaluate
communal efforts more highly, and they consider collaboration
a survival strategy," they add.
"Gender inequality at work" was found to include
"masculine value systems, women's exclusion from social
and informational networks, women's timidity about salary
negotiation, a dearth of female role models and mentors,
faulty college curricula, socialization, negative attitudes
among senior managers, the balancing act between office
and home, stereotypes, women's lack of self-esteem, sexual
harassment and `lookism,' ageism, markeplace factors, and
the marginalization of PR as an organizational function."
'Lookism' a Form of Harassment
"Lookism" is the tendency of some to "focus
more-either positively or negatively-on women's appearance
ratherthan on their job performance."
One woman told the book's authors she was referred to as
a "bimbo" and a "sex kitten." Another
respondent said men are sometimes so uncomfortable around
an attractive woman that they do not hear what she is saying.
Other respondents said this is more of a problem for attractive
women than for good-looking men because men see "body
parts first" in a woman whereas women don't do this
to men. "A really pretty woman" has to go to extra
lengths to "prove herself," it was said.
Pay scale charts, some of them ten years old, are used to
show PR women earn less than men.
Recruiters Say PR Women Paid Equally
Eight PR recruiters told this NL that women PR execs earn
as much as men and have equal titles.
Robert Woodrum, of Korn-Ferry International, which
handles about 150 PR searches a year for blue-chip companies,
said there is "absolutely no discrimination" against
men or women. About half of the candidates KFI sends on
big jobs are women and they have previously been paid the
same as men, he said. "If there is a $300,000 job,
we will send men and women in that salary range," he
Arnold Huberman said there is a "glass ceiling"
in corporate management but not in corporate PR depts. or
PR firms. Women get about 60% of the jobs and "I see
no difference in pay/titles," he said.
Dennis Spring said he sees "more and more"
women in PR jobs each year and that salaries are based on
what the person has been earning. He said ability and background
are key factors, not gender.
Lisa Ryan of Heyman Assocs. agreed there was no discrimination
and said the top three placements by the Heyman firm in
2000 were women.
Adrianne Scordato of Gundersen Partners said salaries
of men and women job candidates are about the same and that
no client has ever specified a man or a woman for a PR job.
Ted Chaloner said his job searches have resulted
in women being hired about 60% of the time and that he has
seen no difference in pay based on gender.
John Fry did a count of all his searches in 2000
and found that 74% of the hires were women. He said women
have "varying career tracks" because of family
considerations but that they have found ways to offset career
interruptions. Some women, he said, have opted for their
own firms for flexibility.
Edition, January 31, 2001, Page 8
new book, Women in PR, and a survey by Women Executives
in PR have put the spotlight on the current dominant
role of women (at least in numbers) in today's PR world.
Our typical PR contact until about ten years ago was a male
in middle or early middle age who talked to us several times
a week and maybe even daily. He was almost always at his
phone, as though bolted to his desk. Chatting with reporters
and sending them clips of stories was his No. 1 occupation.
He read all the papers and knew most of what was going on.
He had an almost unlimited expense account for building
press contacts. This included taking not only us but other
reporters to lunch at the same time. Jokes, news tips, and
reports of good books, movies and shows flew fast and hard.
His expense account allowed him to socialize as a couple.
He and his wife took us and our wife to numerous shows,
sporting events, dinners and nights-on-the-town. They often
invited to us to their home and they came to our home.
His philosophy and that of many PR pros was that, like any
salesperson, he had to sell himself first before he could
sell any stories. His dress, speech and attitudes matched
those of reporters. He knew that reporters, like any other
group of people, tend to believe those who are like them.
The expense account of one such pro was $5,000 a month and
no client or boss would dare ask him how he spent it. He
prided himself on getting at least one job offer a month
to make sure of his independence and marketplace value.
What about today?
The typical press contact is a young woman who calls
and asks whether we got a release.
We have never heard from her before and will probably never
hear from her again. If we start questioning her about what's
in the release she will say she doesn't know and refer us
to someone else.
She would never dream of inviting us to lunch, much less
take our wife and us out to dinner and a show. Should we
call her (or the person she referred us to), the odds are
great that we would get voicemail. Neither she (nor young
PR males) are apt to have read the day's newspapers so it's
hard to kick around current topics with them. They seem
to have taken vows of intellectual poverty. The young, ill-informed
PR pros have been nick-named "Trinket Know-Nothings"
by high-tech editors. They were referred to as "bimbos"
in last year's West Coast conference called "Buzz 2000."
If there is such thing as accreditation in PR, it's currently
being attractive, young and female.
On the male side of this equation, we find the typical male
top executives of a PR firm have removed themselves from
press contact. Red Herring quoted a PR executive last year
as saying that "it's a badge of honor" that senior
PR people "don't have to deal with reporters."
asked several PR firms why their people don't have the oldtime
expense accounts and we were told that clients as well
as ad agency parent companies watch every penny that is
spent. But we also know that the big PR firms are spending
hundreds of thousands of dollars on ad campaigns in the
same trade publications that give them awards.
We agree that there are many lowly paid young women toiling
in the PR field. Pay is not good in the first few years
of PR because of the large number of people seeking jobs.
New York PR entrepreneur Lizzie Grubman told the Nov. 20,
2000 New York she gets 100 resumes a week from "aspiring
PR pros." However, at the mid and senior levels, the
evidence from recruiters (page 7) and elsewhere is that
PR women and men today are getting equal pay and titles.
One problem with Women in PR is that many of its
pay charts are five and ten years old. A 1995 study of 207
PRSA members quoted in the book found women make 95% of
what men make.
important point made in the book is that PR has become "marginalized"
and that "PR for PR" is needed. We'll use
stronger words. PR "flipped" about ten years ago
from being independent and intellectual to being dominated
by marketing. PR pros, like security analysts, became salespeople
instead of objective sources of information. PR lost its
nerve (or "soul," as the Eastern Europeans put
it). This happened about the time women became dominant
(in numbers) in PR and when ad agencies started buying out
the field. No doubt other factors are involved. PR needs
to know how to win back its independence.
The number of association mergers will "increase
dramatically" in the next several years, says an
article in Executive Update which we think the leaders
and members of PRSA and IABC should read closely (page 7).
The groups tried hard but failed a merger attempt in 1987-88
but today is different. The Internet, with its vast array
of free offerings, is both a huge competitor to the groups
and an opportunity. Both groups have valuable databases
(Silver Anvil case histories at PRSA and monographs at IABC)
that could generate a sizable income if marketed jointly.
There could be many other savings. Perhaps even a "PR
for PR" campaign could be mounted. Members of the two
groups are not too happy these days because of financial
mismanagement at both, failure to communicate with members,
and undemocratic election procedures.