Edition, February 14, 2001, Page 1
ACQUIRES 150-MEMBER MMG
Omnicom has acquired Matthews Media Group, a healthcare
PR firm with 150 staffers in Rockville, Md., founded by
Molly Matthews in 1987.
MMG is a leader in patient recruitment and a developer of
public education programs for the federal government.
Tom Harrison, chairman of Omnicom's diversified agency services
unit, cited MMG's recruitment expertise-a new area for the
holding company-as a reason for the acquisition.
MMG counts National Cancer Institute, Centers for Disease
Control & Prevention, Food and Drug Administration,
American Trauma Society, Virginia Dept. of Mental Health
and Nicole Johnson (Miss America 1999 and spokesperson for
the American Diabetes Assn.) as clients.
Matthews, a teacher by training, was formerly director of
education/special projects at Children's Hospital in Washington,
WINS $1M SINGAPORE PROMO
Edelman PR Worldwide is encouraging U.S. telecommunications
and information technology companies to set up shop in Singapore
under a $1 million-plus contract with that city-state's
Infocomm Development Authority.
Miller Bonner, executive VP and co-chair of Edelman's global
technology practice, is pitching prospects about Singapore's
educated population and advanced telecom infrastructure.
Singapore, according to a survey released Feb. 8 by International
Data Corp., ranks as the world's ninth most advanced technology
economy, and No. 1 in Asia. It also has the world's second-highest
rate of Internet users, following Sweden.
Burnett sacked 200 staffers (nearly 10 percent of U.S.
workforce) in aftermath of loss of $300 million Oldsmobile
account...Martha Boudreau, the tenth person hired
by Fleishman-Hillard in 1986 to staff its Washington, D.C.,
office, is now its general manager. She succeeds Paul Johnson,
who is regional president in charge of D.C., Atlanta, R.
Duffy Wall & Assocs. and Greer, Margolis, Mitchell,
Burns & Assocs...Louie Perry, a National Cotton
Council of America lobbyist for the past seven years, has
joined Cassidy & Assocs. as VP. He also was an aide
to Rep. Jerry Huckaby (D-LA).
DATABASE OF 18,000 PR CLIENTS "ONLINE"
The database of 18,000 PR clients in O'Dwyer's Directory
of PR Firms is now online in the O'Dwyer website (www.odwyerpr.com).
Clients, journalists, PR pros and others who want to know
what PR firms are handling a company can enter the company
name and have a complete listing of the PR firms immediately
"This is a tremendous research tool for a host of reasons,"
said Jack O'Dwyer, NL editor. "Journalists doing a
story can now find out relevant PR firms with little fuss
and no cost," he said.
The database, the only one of its type in PR, can be updated
to keep abreast of account changes.
O'Dwyer's Directory is currently collecting account lists
and financial information for the 2001 Edition.
EPB SAVORS RUTH'S CHRIS ACCOUNT
Ruth's Chris Steak House has awarded its $8 million ad/PR
account to Earle Palmer Brown following a three-month review.
Deborah Hinson, a RCSH spokesperson, said $2 million of
outlay is slated for PR.
The chain of 76 upscale steak houses in 55 cities had used
Duke Creative Marketing Solutions (New Orleans) as its communications
EPB's Bethesda, Md., unit is handling the account. Mike
Carberry, the office's chairman, and Jack Powers, director
of client services, oversee the business.
PRSA's MILLER JOINS SINICKAS COMMS
Debra Miller, a past president of PRSA, has joined Sinickas
Communications, Costa Mesa, Calif., as senior communication
Angela Sinickas calls Miller a "perfect fit" for
her firm which helps companies develop PR, and measure the
effectiveness of campaigns.
"I was looking since June for somebody with a strong
research background when Debby's letter crossed by desk,"
Sinickas told this NL.
The firm has worked for 3M, Lockheed Martin, GE Medical
Systems, Consolidated Freightways, Nordstrom and Merck.
Miller, who was PR director at the University of Portland,
said she was attracted to SC because it is a research-based
consultancy that helps clients find practical solutions
to their communications problems.
Edition, February 14, 2001, Page 2
PRAISES WORK OF PHILLY PR PRO
Philadelphia Cardinal Anthony Bevilacqua said counselor
Brian Tierney has been "a great help to us" in
getting The Philadelphia Inquirer to put a more positive
slant on its coverage of the archdiocese.
Ever since Tierney, who runs Tierney Comms., a Philadelphia-based
ad/PR firm, dealt with the editors, "The Inquirer
has been very positive in their stories, much more than
they have ever been," the cardinal told Editor &
Publisher, which interviewed him for a story about the
recently settled libel suit won by Ralph Cipriano, a former
religion reporter for the paper.
Cipriano filed a lawsuit against Robert Rosenthal, the Inquirer's
editor; the Inquirer, and parent company Knight-Ridder.
Last month the publisher settled with Cipriano for an undisclosed
sum. He had been fired for "breach of loyalty."
Tierney Allegedly Berated Editors
According to case documents obtained by E&P, Tierney
allegedly berated Inquirer editors at three meetings at
the archdiocese headquarters during one stretch of several
months in late 1996 and 1997.
At a time when churches and schools in poor neighborhoods
were being closed by Bevilacqua, Tierney supposedly was
alarmed by Cipriano's efforts to report that the 73-year-old
cardinal was renovating his 30-room mansion and fixing up
his oceanfront house in New Jersey.
When archdiocese officers refused to reply to Cipriano's
questions, Inquirer editors met with Tierney. One editor
said Tierney demanded the right to select which reporters
would cover the archdiocese and warned that Bevilacqua was
prepared to launch a public campaign against The Inquirer.
While the cardinal could not recall what took place in the
three meetings with The Inquirer in 1996 and
1997, he told E&P that Tierney had "stopped the
story. That was the important thing."
Phillip Dixon, deputy managing editor, said no top editor
at the Inquirer had ordered facts deleted to neuter a story
that the archdiocese might find offensive.
GOES WITH MS&L
Manning, Selvage & Lee has acquired Pondel/ Wilkinson
Group, a Los Angeles-based IR/financial communications firm
with 25 staffers.
Roger Pondel said P/WG was courted by several international
His firm will operate as Pondel/Wilkinson MS&L, and
serve as MS&L's IR brand.
Pondel is to serve as managing director, while Cecilia Wilkinson
becomes deputy managing director.
P/WG principals Gary Maier and Robert Whetstone assume senior
VP titles. P/WMS&L New York will be headed by Richard
Simonelli, who recently joined MS&L from Citigate Dewe
Rogerson to be its SVP of global corporate practice.
KEKST DENIES N.Y. TIMES REPORT ON RICH
Gershon Kekst, the New York IR counselor, denies a report
in the Feb. 12 New York Times that he contacted Nobel
Prize winner Elie Wiesel to win his support for a pardon
for fugitive financier Marc Rich.
"I never represented Marc Rich," he told this
NL. "I never represented his Foundation."
Kekst said Rich has legal rather than PR problems.
He described Wiesel as a "good friend," and stressed
that he never talked to him about Rich.
The NYT reported that Rich and his advisors contacted Wiesel
because they were "looking for someone with high moral
authority to make their case to the White House."
Wiesel, a frequent guest at the Clinton White House, won
the Nobel Prize in 1986 for his accounts of the Holocaust.
The NYT said that Rich's team sent Wiesel a stack of testimonials
on Rich's behalf.
Wiesel, however, decided not to contact Clinton on behalf
of Rich. Instead, he supports a pardon for Jonathan Pollard,
the former Navy intelligence analyst who was convicted of
spying for Israel.
Clinton pardoned Rich and more than 100 others on Jan. 20,
which was his last day in office.
GE TOPS FORTUNE'S MOST ADMIRED LIST
General Electric is the Most Admired Company in the U.S.
for the fourth straight year, according to Fortune's
annual survey of the country's leading business people.
Nine of the companies that made last year's top 10 also
repeat the feat, with the one newcomer being Charles Schwab.
Following GE is Cisco (2), Wal-Mart Stores (3), Southwest
Airlines (4), Microsoft (5), Home Depot (6), Berkshire Hathaway
(7), Charles Schwab (8), Intel (9) and Dell Computer (10).
Omnicom Group nudged out Interpublic Group, Young &
Rubicam and True North to top the list of most admired advertising
and marketing companies.
In the publishing category, The New York Times topped
the Tribune Co., The Washington Post, Dow Jones and
Gannett as the most admired company.
Robert Zito, 47, was promoted to executive VP of
communications at the New York Stock Exchange. He reports
to Richard Grasso, chairman and CEO of the Exchange. Michael
Cohen, 38, previously a managing director, was promoted
to VP of marketing communications... Dan Klores Assocs.,
New York, founded in 1991, has changed its name to Dan Klores
Communications...Ranny Cooper was promoted to vice chair
for PA, BSMG Worldwide, New York...Kathryn Murray St.
John was promoted to CEO of Cohn & Wolfe/Washington,
D.C. She succeeds Terry Wade, now EVP-worldwide/head
of global PA practice...Patrice Tanaka & Co.,
New York, is again closed for Valentine's Day to allow staffers
to "commit acts of love and kindness" through
Edition, February 14, 2001, Page 3
REPORTERS SEEK PR INPUT
A panel of four New York-based health and science beat reporters
said the information and assistance they get from PR professionals
helps them get their stories.
Kathy Robinson, who is PA director for New York-Presbyterian
Hospital, was moderated of the Feb. 2 breakfast meeting
of the Health PR and Marketing Society, which featured Hallie
Levine, medical/health editor of The New York Post;
Paul Moniz, health and science correpondent at WCBS-TV;
Barbara Durkin, a reporter for Newsday,and Judith
Messina, medical reporter at Crain's New York Business.
Levine said the paper is giving more news space to cover
science-related stories. She can use information to do news
features that are worthy of one or two pages of coverage.
She expects PR people to give her their client lists, which
show specialists to call for information, and to help her
on a story, even if it's not their own spokesperson. It
will pay off in the long run, said Levine, who prefers to
take calls from publicists before 9:30 a.m. and after 6:30
Moniz likes to cover topics that are consumer driven, such
as stories dealing with insurance. Heart disease is another
topic of interest.
He does not want to get video news releases and he prefers
to get tips and information from publicists by e-mail.
Durkin believes PR pros should develop relationships with
reporters and be available around the clock. She wants to
have the PR person's home numbers and weekend access numbers.
When pitching a story, a PR person should "know the
story-be the reporter-develop the story," said Durkin.
Messina wants to get breaking news about the business of
healthcare. She is looking for anything that has an economic
angle, and falls within the arena of healthcare in New York.
She would also like to get new appointments at institutions
and hospitals. Financial evidence, including debt, revenue,
and historical information, is also useful to Messina, who
does not want to be called more than once about a given-story
or to get new product news.
If she is interested in covering something, she will call
The breakfast meeting was held at Griffis Faculty Club at
the N.Y. Cornell Medical Center of New York-Presbyterian
TO SELL PLUGS
Amazon.com plans to set up a new system under which publishers
will pay a fee to get their books recommended in electronic
mailings sent to customers of the online retailer.
Previously, Amazon's book editors were responsible for picking
In the new system, company officials said books nominated
by publishers would be reviewed by the editors, who would
make the final decisions. The editors will continue to recommend
some books without charging a fee.
Kristin Schaefer, Amazon spokeswoman, said the new program
represents the evolution of an existing program that allows
publishers to pay to nominate books for special placement
on the company's site.
The Wall Street Journal reported that Amazon would
charge up to $10,000 for the chance to be included in the
mailings, which target customers who have already ordered
or expressed interest in a similar type of book.
The payments will come out of a so-called "co-op"
ad fund that publishers pay into at the beginning of the
year based on sales with a bookseller the year before.
Customer Reviews Continue
From its inception five years ago, Amazon has encouraged
its customers to post their own reviews of books, records
and other merchandise on its website. Schaefer said the
paid promotions would not involve such customer reviews,
only the recommendations Amazon makes itself.
Barnesandnoble.com, one of Amazon's competitors online,
does not ask publishers to pay for recommendations.
Many booksellers fear the new program may affect the credibility
James O'Shea, 57 was named managing editor of The
Chicago Tribune, succeeding Ann Marie Lipinski,
who was promoted to editor on Feb. 5.
David Andelman, previously at The New York Times,
CNN, Bloomberg and smallcapcenter.com, was named deputy
business editor of the New York Daily News. Michael
Segell was named deputy features editor/Lifestyle and
will edit the "LifeLine" section as well as health
Gersh Kuntzman has joined Newsweek's web-site
(Newsweek.MSNBC.com) as a contributing writer and will write
a column every Monday on the news called "American
Dirk Johnson was named Newsweek's Chicago
bureau chief. He had been at The New York Times for
16 years, most recently as a national correspondent based
John Affleck, correspondent for The Associated Press
in Cleveland, has been named editor of AP's national reporting
team. Affleck, 36, will move to AP's headquarters in New
York to direct a team of national beat reporters and feature
He succeeds Alice Krement, who resigned to return
news continued on next page)
Edition, February 14, 2001, Page 4
GET RADIO PLACEMENT TIPS
More than half of the phone calls to Margot Adler, New York
bureau chief for National Public Radio, are from PR people
who have not listened to shows on the station.
"We are flooded with calls from PR people who have
no clue of what NPR is about," Adler told about 150
people at a Publicity Club of New York "Meet the Media"
luncheon on Jan. 31, which featured a panel of New York-based
radio producers and reporters.
Adler said most callers have the mistaken notion NPR is
WNYC, which is a Manhattan radio station, and only covers
stories about New York and interviews book authors.
Adler said her staff of five reporters are assigned to cover
various beats, including business news and cultural issues,
for programs that are produced by NPR's Washington, D.C.-based
Many callers to NPR also try to book a guest or interview
on a show by pitching the reporter. "Call the show's
producer in Washington. Reporters don't do bookings,"
said Adler, who urged the audience to find out the "basic
facts about NPR and where to go" before making a call.
She offered to give a "walk through" to publicists
who are not sure.
Adler, who welcomes suggestions from publicists, still prefers
to get written pitches sent to her through the regular mail.
Cohen Is Receptive to PR
Steve Cohen, news planning editor for ABC Radio Network,
welcomes news and timely feature story tips from publicists.
Cohen, who is "always very receptive to PR ideas and
ways to work together," said publicists can rely on
him to direct the story to the right reporter.
Frank Lanza, assistant news director, WCBS-AM, said his
work schedule, which starts every day at 4 a.m. and ends
at 1 p.m., prevents him from responding to every call, but
he listens to all of his voice mail messages and reads all
of his mail.
"If I am interested, I will call," said Lanza,
who is annoyed when he gets an 18-page fax from a publicist.
"Brevity is important. Keep it to one page and tell
me why people should care."
Lanza said publicists should also be interested and familiar
with the subject and know who they want to reach at WCBS.
Levinson Doesn't Want to Yell
Warren Levinson, news correspondent for The Associated Press
broadcast services, said he has a "little trepidation"
about speaking to publicists at meetings because "all
we do is yell at you about all the things you should be
Levinson, who is the only AP radio reporter in New York,
said he answers his phone, and does not have a fax machine
at his AP office. He covers breaking news in New York.
"When I don't have a breaking story to cover, I will
do features that are interesting to me. It all comes down
to: Is it a good yarn?"
He also likes to get "anything that makes noise."
He believes too many publcists either forget or don't bother
to provide audios with their stories.
Levinson advised the publicists to "pitch stories and
FAIR IS BECOMING A MEDIA EVENT
The American International Toy Fair, the nation's largest,
which opened in New York on Feb. 11, is becoming a "more
formidable be-in for the media" and less focused on
buyers, according to a report that ran Feb. 8 on the front
page of the "Metro" section of The New York
Mattel and Hasbro, which each spent $10 million on their
presentations and showrooms in 2000, had cut back for this
year's show, but both companies are putting a major focus
on attracting print reporters and video news crews instead
Ruder Finn is again handling media relations for the Toy
Manufacturers of America. TMA held its first Toy Fair 98
More than 40,000 visitors are expected to attend this year's
Toy Fair at the Jacob K. Javits Convention Center and Toy
District showroom. About 2,000 toy manufacturers from 106
countries will have exhibits. The Toy Fair is open only
to the trade and press.
At the annual "State of the Industry" press briefing
Feb. 8 in New York, Patrick Feely, chairman of TMA, predicted
the traditional toy market in the U.S. will grow by 6% this
Oprah Winfrey will host 12 half-hour segments of
a show that will make its debut on Oxygen Media's cable-TV
channel this summer. Winfrey, who is an investor in Oxygen,
will profile "real-life heroes."
Oxygen also has ordered 20 segments of a personal finance
show hosted by New York Times contributor Laura Pedersen
called "Your Money and Your Life."
Silicon Alley Daily, an e-mail newsletter produced
by Rising Tide Studios that covers the Internet industry
in New York, has begun to expand its coverage of "the
media, finance and technology firms that are leveraging
Jason Calacanis, the newsletter's editor, said the
focus on more traditional companies stems from the takeover
of so many dot-coms by such concerns.
is buying Women.com for $25 million in stock and cash.
Hearst Corp., Women.com's largest shareholder, is giving
iVillage a $20 million cash infusion and promising to buy
at least $15 million in production and advertising services
over the next three years.
Edition, February 14, 2001, Page 7
OF SMALL PR FIRMS PROPOSED
Ray Scroggins, Watertown, Wis., PR counselor, is investigating
the possibility of small PR firms getting together to help
Scroggins mailed a survey to individual practitioners and
small firms to determine their interest in an informal group
that would communicate mostly by e-mail. Dues, if any, would
Scroggins and other PR pros who work mostly on their own
said they have a wealth of experience to offer clients but
don't have the promotional budgets of the giant PR firms.
"If you hire a small firm you get the principal,"
He also said that the small PR firms have stuck to the traditional
strengths of PR-obtaining third party endorsement and seeking
to establish the client as an expert in whatever field is
Scroggins' form is available from him at 920/261-7968 or
e-mail: [email protected].
Several counselors voiced their support for such a group.
Michael F. Austin, of Austin PR, New York, said,
"The individual PR consultant has a tough time competing
against the multi-million dollar influence campaigns of
corporate controlled PR/advertising conglomerates, busy
feeding that insatiable corporate-owned monster that passes
for the press these days."
"What may yet save us," he continued, "is
a cadre of small and independent PR firms that still provide
a measure of credibility and value to the public dialogue
through honest representation and professionalism."
New York counselor April Klimley said such a network
would help companies to find the right smaller PR firm and
save money. The big programs proposed by major PR firms
are often carried out by junior people, she said.
Klimley's firm produces a range of editorial services from
annual reports to speeches and web consulting.
Counselor Malcolm Petrook said, "At the end
of the day, clients want old-fashioned exposure in print
and broadcast media no matter how you have dressed up your
program with advertising and sales promotion. Third parties
must be involved for PR to work. The current approach of
many big firms is to seek complete control over whatever
message is put out and avoid review by third parties."
Counselor Judith Carrington said she would certainly
support such a group. "The best thing you can do for
a client is obtain third party recognition-get other people
to say something good about the client."
To help independent counselors to promote themselves, the
O'Dwyer website is starting a separate listing of individual
counselors and their biographies. Bios and pictures may
be e-mailed to [email protected].
Jack O'Dwyer is speaking to the Wednesday PR Group in New
York Feb. 28 on how small firms can promote themselves.
Reservations by Judith Carrington (212/317-0710; [email protected]).
Lunch is at San Culottes, Second and 57th.
ANTI-DRUG GROUPS HIT NY TIMES STORY
Anti-drug groups including Partnership for a Drug-Free America
and Kids in a Drug-Free Society blasted the New York
Times for its Jan. 21 Sunday magazine cover story that
said many positive things about the drug Ecstasy.
Partnership called the article an "ode" to the
drug and said it sends "a disturbing message of false
KIDS, founded by the PRSA Foundation and which is still
linked to the Foundation, supported the PDFA statement made
by Richard Bonnette, president of PDFA and a director of
The magazine cover story, which covered four-and-a-half
pages, told of writer Matt Klam's mostly positive experience
with the drug from 1984-86, when he was in college.
Among other things, Klam feels Ecstasy is a better drug
for the depressed than Prozac.
Wrote Klam: "Ecstasy does not disrupt your basic sense
of who you are...you barely feel weird... with Ecstasy,
I had simply stepped outside the worn paths in my brain,
and in the process, gained some perspective on my life.
It was an amazing feeling...my emotions, my memory, my sense
of smell-they were all as accessible as a photo album on
my lap...Ecstasy creates not just a rush but a singular
kind of emotional elevation-you are launched on a hot-air
balloon ride that floats over the pitfalls of typical humanity...a
subtle purifying something descends like a cool cotton
Message of `False Hope' Was Given
Bonnette said the cover story sent "a disturbing message
of false hope." Klam's "foray into self-medication
tells us there's peace and hope and better living thanks
to a magic little pill," wrote Bonnette.
Voicing support of Bonnette's statement were David Grossman,
president of the Foundation, and Ron Sconyers, CEO of KIDS.
Said Grossman: "Anything that appears to glorify drug
use or that could be misunderstood by young readers as an
endorsement of drug use, is harmful."
The KIDS program is demonstrating the power of PR by training
parents to educate their children about the perils of drug
use, said Grossman.
Other Media Also Cover Topic
Newsweek magazine had a cover story Feb. 12 about
drug use including Ecstasy; U.S. News & World Report
had a feature called, "Cracking down on Ecstasy,"
and the New York Daily News Feb. 7 had a feature
starting on page one with the headline, "Ecstasy Breeds
Drugs like Ecstasy "medicate and seduce, quietly stealing
mind and body before destroying both," said the Bonnette
Newsweek said that drug users experience a brief
high but then find that common experiences like "a
good meal" or "a good chat" no longer bring
The initial high is never duplicated and chronic users find
they need drugs, not for pleasure, but to avoid "distress
and despair," it adds.
Edition, February 14, 2001, Page 8
Vice President Al Gore's "off-the-record" first
class at the Columbia University J-School Feb. 6 was
a PR disaster that can only be blamed on Gore himself. He
should have allowed a "pool" reporter or two to
cover and tape the first class and then declared succeeding
classes off-limits in the interests of avoiding a continuing
Both Gore and the J-School ended up getting pummeled in
the press for hypocrisy. It's like PRSA not having a PR
director (the position is again open and candidates are
Something about the Columbia J-School seems to stick in
the craw of reporters.
New York Post columnist Steve Dunleavy, who tried
to cover the Gore debut, recalled he almost punched out
some of the J-School students when he was invited to speak
to them in 1984. He described the students as "little
punks trying to be rude to me during their much-needed lecture."
Author Michael Lewis wrote a New Republic cover story
in 1993 after spending a few days at the school. The headline
was: "J-School Ate My Brain."
Our beef with the school is that it ignored the TJFR lawsuit
against this Newsletter in 1994 even though the story got
the lead in the New York Law Journal. The case was
dismissed in Federal Court and our lawyer said it broke
new ground for a reporter critically covering another reporter.
Postscript: The J-School later in the week denied it forbade
students to talk about Gore's class. But the Post said that's
what students had told reporters.
Columnist Liz Smith, trying to help President Clinton
in his PR woes, said he might get someone like John
Scanlon (who is helping Jesse Jackson); Paul Wilmot
("a classy independent success story, a counselor of
note and very much in demand"), and fundraiser George
Trescher ("he knows everybody who is anyone in
the upper echelons and has improved both people and corporate
entities by his taste and wisdom"). Smith does not
recommend "powerful PR flack" Pat Kingsley
of PMK PR, who she calls "a loyalist protector and
press demonizer." Rather, she said, clients need "someone
who'll give them frank and honest, back-up-to-the-hairbrush
kind of non-sugar-coated advice"...with the words
"loyalist protector and press demonizer,"
Smith has just described a large part of the current PR
counseling business. She has given good advice: don't hire
press haters but rather wise individuals who have standing
with the press...PMK, a unit of Interpublic, put out
the release that said the breakup of Tom Cruise and
Nicole Kidman was "inevitable" because their work
schedules keep them apart too much. No one (Liz Smith included)
believes that... Razorfish, the dot-com whose biggest
shareholder is Omnicom, will lay off 400 of its 1,800
employees. OMC owns 11.9 million shares or 12.8%. Stock
price was $1.50 Feb. 9 after reaching $56.94 a year ago...
Gavin Anderson's website says its Hong Kong office
is staffed by "14 females and two token men"...we
have not heard from the three women authors of Women
in PR, whose finding that women PR pros make less
than men was rebutted by nine PR recruiters ...hard drugs
and especially Ecstasy were in the news last week (page
7). Kids in a Drug-Free Society, which works with the
PRSA Foundation, joined others in condemning the New
York Times for writing too glowingly about the effects
of Ecstasy. KIDS, with a budget of $2.6M, could afford a
full-time PR pro to work itself into the ongoing national
dialogue on drugs. It now has a $200K "PR" program
that will reach a handful of parents at their jobs...a
question has now arisen about the very basis of the KIDS
approach. An article by Justice Policy Institute researcher
Mike Males in the Los Angeles Times says that teenagers
are being "scapegoated" by their drug-taking parents.
The drug-abuse crisis chiefly concerns aging "Baby
Boomers" rather than their children, he writes. These
stats are presented: only 700 of 84,500 hospital treatments
for heroin abuse in 1999 were teenagers; only 33 of the
4,800 Americans who died from heroin that year were under
18; a study in Seattle and Portland found the average age
of overdose victims was 40; four-fifths of California's
heroin deaths are over 30. A teenager's parents, not the
teenager, are five times more likely to be addicted to heroin,
cocaine or Ecstasy-type drugs. Klam is right about one thing:
the film "Traffic" is the drug scene "circa
1970"...neither side will talk to us in the Cohn
& Wolfe (WPP) vs. Titan lawsuits in Atlanta. The
suits are being waged in two courts by the world's biggest
ad agency and the costs could be huge. A stray word here
or there could only add to the bills. Lawsuits are war short
of bullets...the network of independent sole PR practitioners
that Ray Scroggins is organizing (page 7) is much needed.
There are numerous PR pros with extensive backgrounds who
make a good living without ever promoting themselves. The
well-informed know who they are. Clients need a way to find
such figures (a few of whom are named in the Liz Smith column
above)... No Logo, by Canadian Naomi Klein, who
visited slave-labor camps of teenage girls in 18 countries
(4/12/00 NL), was briefly banned from Switzerland last month.
No Logo and Captive State were found in books
being brought to the World Economic Forum by booksellers.
Guards at the border rejected the books as too subversive.
"A public outcry set the books and sellers free,"
said Newsweek Feb. 12.