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VIRGINIA
ISSUES $30M ANTI-SMOKING RFP
The Virginia Tobacco Settlement Foundation has issued a
$30 million RFP for a three-year advertising/PR campaign
to discourage minors from smoking.
The Foundation also wants to educate retailers about penalties
involved in selling tobacco products to minors.
Direct marketing, ethnic outreach, promotion, Internet communications
and merchandising are also part of the communications mix.
The Foundation encourages firms pitching to include Virginia-based
subcontractors that are minority and/or women-owned on their
communications teams.
Proposals are due April 16, and oral presentations will
be heard May 14-18. The winner will be notified June 6 and
the compaign is to begin Nov. 1.
NIKON
FOCUSES ON MWW FOR PR
Nikon Inc. has selected MWW Group to handle its more than
$500,000 annual PR account.
"Everything just clicked" with MWW, said Anna
Marie Bakker, general manager-communications at Nikon, when
she reviewed the credentials of the Golin/Harris International
unit.
MWW is to build Nikon's brand awareness, increase its Internet
visibility and help launch new products. It also will handle
sponsorships, photo competitions, workshops and Nikon's
photography school.
Nikon had used Earle Palmer Brown for PR. Bakker made the
switch because she wanted "new blood" on the account
and the fresh PR perspective that a new firm would offer.
Edelman
PR Worldwide sliced 60 staffers from its 2,300-member
payroll in an effort to cope with the economic slowdown.
Neither a practice area nor office was singled out for major
cuts, Pam Talbott, president, told this NL. The Houston
office, however, was closed down...Russia is considering
a multimillion dollar image campaign to improve its
stature in the U.S. Andre Sitov, a Washington, D.C., correspondent
for ITAR-TASS, told this NL the idea had been kicking around
in Moscow for a while. "When there was a Soviet Union,
the government had its own propaganda unit in Washington,"
he said. "That is no longer the case." Sitov,
however, downplayed reports that Russia is willing to spend
up to $50 million for a communications program. "That
number is way too high," he said.
IPG BUYS TN TO CREATE NO. 1 AGENCY
Interpublic Group is buying True North for $2.1 billion
in stock, a deal that creates the world's No. 1 ad/PR agency
with revenues of more than $7.1 billion.
IPG is offering stock worth $40.24 for each TN share. That
represents a 2.4 percent premium over TN's Friday closing
price of $39.31, according to Susan Watson, an IPG spokesperson.
The deal joins TN's BSMG Worldwide PR brand with IPG's Weber
Shandwick and Golin/Harris units.
TN became a takeover target following the loss of its Chrysler
ad account last year. That represented about 10 percent
of its annual revenues.
Publicis, which owns nine percent of TN, had been viewed
as a suitor of TN, until its CEO Maurice Levy ruled out
such a deal during a press conference last week. WPP Group
and Havas Advertising also were seen as bidders.
TN's fourth quarter net income plunged 75 percent to $9.9
million following charges for Chrysler and its investment
in Modem Media.
BSMG Worldwide is handling Wm. Wrigley Jr. Co.'s
Surpass, an antacid gum. Wrigley Healthcare is to spend
$40 million in PR/ads to launch Surpass.
GRISWOLD'S 'PRISON' BARRED BY LAW
The blockage of contact between the late Denny Griswold
and her many friends that took place in the last five years
of her life at a healthcare facility appears to be barred
by Federal law.
Griswold, the founder of PR News, died Feb. 7 after
a stay of more than five years at Wilton Meadows Health
Care Center, Wilton, Conn.
Federal regulations say residents at long term facilities
have the right to "communication with and access to
persons and services inside and outside the facility"
and that the facility itself "must protect and promote
the rights of each resident..." The residents also
have the right to "send and promptly receive mail that
is unopened" and to use the telephone.
An ombudsman who visited Griswold on May 13, 1996 found
her sleeping "in restraints" and lacking her hearing
aid. The ombudsman said Griswold was also being restrained
while in her wheelchair. Griswold asked that the restraints
be removed.
Her townhouse at 127 E. 80th st. in New York reportedly
was sold for $3M+ several years ago. It contained antiques,
art and 50 years of PR memorabilia.
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on page 7)
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RAYTHEON
IS SUBJECT OF REG FD PROBE
The Securities and Exchange Commission is investigating
to see if Raytheon Co. gave information to analysts in the
past month about its profit outlook without making it public,
unnamed sources told Bloomberg News.
Raytheon may become a test case for how the SEC enforces
Regulation FD that prohibits companies from selectively
disclosing information. Since the rule was enacted last
October, the SEC has not taken enforcement action against
any company for violating the rule.
The SEC could issue a warning or levy fines for each violation
of up to $100,000 per individual and $500,000 for companies,
an SEC spokesman said.
Scott
Tagliarino, 47, who was appointed managing director
of Gavin Anderson & Co. in 1999, has been named VP-corporate
and marketing communications at PanAmSat, a division of
Hughes Electronics which distributes video and data broadcasting
services via satellite. He was president of Hill and Knowlton's
New York office for a year before joining G&A...Mark
Cown, president, The Columbus Group, to Patton Boggs
LLP, Washington, D.C., as a partner. He was previously president/COO,
Newmyer Assocs. and CEO, The Jefferson Group.
BOOK
PUBLICISTS ALSO WRITE BOOKS
Planned Television Arts, a New York-based book publicity
firm, which is a division of Ruder-Finn, now boasts four
published authors on its staff.
-Rick Frishman, who is president of PTA, is co-author with
Jay C. Levinson of the just-published Guerilla Marketing
for Writers (Writer's Digest Books).
-Brian Feinblum, PTA's associate publicity manager, is author
of The Florida Homeowners Condo and Co-Op Assn. Handbook
(Lifetime Books).
-Sandy Trupp, who heads PTA's Washington, D.C., office,
recently published with co-author Maureen Chase, Office
Emails That Really Click (Aegis Publishing), and
-Stefan Feller, a publicist for PTA, is author of How
To Juggle Women: Without Getting Killed or Going Broke
(BSB Publishing).
PUBLICIST STILL PAYS CLIENTS FOR FAILURES
Roger Brown, who is 81, claims his PR firm was the first
one to compensate clients for failures or mistakes.
Brown said he started offering the "guaranteed"
concept about 40 years ago when he opened his PR firm in
New York. About six years ago, he moved his business to
Fort Lauderdale.
He was on the way to deliver the first of four separate
Reader's Digest articles about the inventor of Scotch
tape when he happened to see a small room in the administration
building where every magazine and newspaper clipping and
every TV and radio placement had been counted and judged.
"It was relatively easy to determine how much money
had been paid for how much approved-by-management publicity-and
Proved Publicity was born," recalled Brown.
The firm's original clients were 3M, Motorola and Kroger.
He handled all three clients for 20 years each.
Brown, who has no plans of retiring, still charges clients
one-third down, one-third upon media acceptance and the
final one-third when the project is on the air or in the
publication.
SPOKESPEOPLE
PLAY CRUCIAL PR ROLE
"It's often not what the spokesperson says, but the
impression that reporters or members of an audience take
with them that really counts," Dick Kulp, who is a
media trainer at Virgil Scudder & Assocs., told a PRSA/N.Y.
media relations workshop Feb. 28.
Kulp told the 30 people attending the workshop that PR professionals
play a critical role in finding the right spokesperson for
their company or client, and in getting that spokesperson
trained for media and other public appearances.
He cited the Ford-Firestone tire safety crisis as an example
of how crucial the spokesperson can prove to be when there
are questions about product liability and safety.
He polled the audience, asking whether the chief executives
of Ford and Bridgestone/Firestone were believable in the
aftermath of the tire crisis. Nearly everyone said no.
Kulp, a former broadcaster at NBC and ABC who is the lead
trainer at VS&A, said the ideal spokesperson is a man
or woman who is knowledgeable, media-savvy, likable, caring,
concerned, and above all, believable.
"In a media interview or a speech, the reporter or
audience may not agree with everything your spokesperson
says. But if they see the spokesperson as credible and sincere,
you've made the right impression," said Kulp.
COKE
REDUCES SCHOOL TIES
Coca-Cola announced last week it would end its practice
of demanding that schools only sell its sodas in return
for cash.
The company also promised to remove its logo from vending
machines, and stock them with water, juices and calcium-rich
drinks.
Coke, which has sold soda in schools for 50 years, also
will comply with wishes of educators who want to restrict
the sale of beverages during certain parts of the day.
Jeffrey Dunn, president of Coca-Cola Americas, announced
those plans in response to concerns about "commercialism"
in schools.
"The classroom is a clean zone-and we've always been
committed to promoting a learning environment that does
not become commercialized," he said.
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BUFFETT
RAPS MEDIA IN ANNUAL REPORT
Warren Buffett, chairman of Berkshire Hathaway, is highly
critical of the news media in his company's annual report.
Buffett's harsh comments on the media stem from a report
about Berkshire that was distributed in December by several
news outlets.
That report, first published by The Wall Street Journal,
quoted unnamed "people familiar with the matter"
as saying Berkshire had bought securities issued by two
financially troubled companies, Finova and Conseco.
Although Buffett later confirmed the Finova purchase, he
complains in his annual report that the Journal's article
was "widely inaccurate" regarding the size of
the purchase.
Buffett said he had never invested in any Conseco securities,
and expressed anger at how the report in the Journal was
soon repeated on CNBC. "Immediately, in lemming-like
manner, other respected news organizations, relying solely
on the Journal, began relating the same `facts,'" said
Buffett.
Fortune later reported the Journal had been wrong in an
article written by Carol Loomis, who is a friend of Buffett
and helps edit his annual report.
Wouldn't
Label It 'Rumor'
In all the reports that picked up the Journal's account,
"I never heard or read the word `rumor,'" said
Buffett.
"Apparently reporters and editors, who generally pride
themselves on their careful use of language, just can't
bring themselves to attach this word to their accounts.
But what description would fit more precisely? Certainly
not the usual `sources say' or `it has been reported.'
"A column entitled `Today's Rumor,' however, would
not equate with the self-image of the many news organizations
that think themselves above such stuff," wrote Buffett.
"But rumors are what these organizations often publish
and broadcast, whatever euphemism they duck behind. At a
minimum, readers deserve honest terminology-a warning label
that will protect their financial health in the same way
that smokers whose physical health is at risk are given
a warning.
"The Constitution's First Amendment allows the media
to print or say almost anything. Journalism's first principle
should require that the media be scrupulous in deciding
what that will be," said Buffett.
NEW YORK HAS 10,000 JOURNALISTS
More than 10,000 journalists-writers, editors, producers,
photographers, and freelancers-are working on the island
of Manhattan, according to the new issue of Columbia
Journalism Review.
David Laventhol, who is publisher and editorial director
of CJR, said this has resulted in an "unparalleled
concentration of media power, even in the age of the Internet."
CJR said 2,800 of New York's journalists work for magazines,
2,000 for newspapers and 2,000 at the broadcast TV networks.
Another 1,000 work at news services, 750 at cable networks,
750 in local TV and radio and 200 in new media, while about
500 freelance.
CJR said New York's media power declined in the 1980s when
Washington emerged as an intellectual center for the media.
Hudson's Washington News Media Contacts Diretory
listed 4,684 correspondents and editors based in D.C. in
its 2001 edition, up from 4,287 in 2000.
MOST CEOs GET UNFAVORABLE COVERAGE
Daily analysis of major news media in the U.S. shows CEOs
and management from a small number of companies have gotten
positive news coverage during the past year while most companies
have had neutral or negative coverage on CEO/management
topics.
The data results are based on an ongoing analysis conducted
by CARMA imMEDIAte, a Washington, D.C.-based company that
analyzes media coverage for 700 large companies.
Sixteen of the top news and business publications in the
U.S. are read and analyzed for key topics including analysts
comments, product coverage, earnings and other issue areas
that may impact a company's public perception and share
price.
Every news article is rated on a scale of 0 to 100. If an
article gets a rating over 50 it is favorable for the company,
under 50 is unfavorable.
The companies with the greatest volume of coverage of their
CEO and management were DaimlerChrysler, General Electric,
General Motors, Microsoft, Coca-Cola, and Lucent.
The data shows companies got greater volumes of coverage
when they were going through management changes, a crisis
or had fallen on hard times. Companies with the best CEO/management
coverage usually had CEOs with a proven track record or
were going through a positive period of growth through acquisitions.
Albert Barr, CEO of CARMA, said "Our data seems to
indicate that with a few exceptions, management doesn't
get a large amount of coverage and when it does the coverage
is generally not that favorable."
Nokia
Got Best Coverage
The companies whose executives generated the most favorable
press coverage were Nokia (70 rating), Nissan (67), Alcoa
(64), General Electric (60), PepsiCo (60), J.P. Morgan Chase
(60) and the Reuters Group (60).
The most unfavorable coverage was earned by Sotheby's (35),
Xerox (38), Bridgestone/Firestone (39), DaimlerChrysler
(41), AT&T (42) and Network Assocs. (43).
The average management favorability rating for all 700 companies
was 51, which signifies nearly neutral coverage.
(Media
news continued on next page)
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TRAVEL
INDUSTRY TARGETS WRITERS
Several ministers of tourism and directors of hotels and
spa owners are expected at the Caribbean Marketplace for
Journalists meeting, which will take place April 3 in the
Marriott Marquis Hotel, New York.
They will make themselves available for interviews to the
journalists-only meeting, and will put together media lists
for press trips and individual journalist visits.
Richard Kahn, Kahn Travel Communications, is handling registrations
at 516/594-4104.
Another meeting for travel journalists is the Travel &
Tourism Marketplace, sponsored by PRSA.
It will be held on April 5 at the Roosevelt Hotel, New York.
Travel writers will be able to find out what's new and what's
hot with airlines, cruise lines, tour operators, casinos,
attractions, hotels and resorts, conventions, and visitors
bureaus, government tourist offices and more.
198
ETHNIC OUTLETS REACH 52 GROUPS
A directory published by the Independent Press Assn., New
York, lists 198 magazines and newspapers for 52 ethnic and
national groups published in 36 languages.
"Many Voices, One City: The IPA Guide to the Ethnic
Press of New York City" provides descriptions and contact
information for each of the publications.
"There has never been one extensive resource compiling
all of New York's ethnic press in one place," according
to Abby Scher, IPA's New York director and a co-editor of
the directory. "Many of these publications are national
in scope and deserve to be read and considered seriously
as the voices of their communities," she said.
New York is experiencing a boom period for the ethnic press
as immigrants launch their own newspapers. Forty percent
of New York's residents are immigrants, 30% are Hispanic
and 24% are African American. The directory sells for $15.
415/643-0041.
PEOPLE
_____________________________
Adam Moss, editor of The New York Times Magazine,
was named "Editor of the Year" by Advertising
Age. Moss became editor of the Sunday magazine in April
1998.
William Holstein, 49, previously a senior writer for
U.S. News & World Report left Feb. 26 to become
editor-at-large for San Francisco-based Business 2.0,
a biweekly magazine with a circulation of 350,000. Holstein
is based in the magazine's New York bureau on Fifth ave.
at 42nd st.
Paul Maidment, who was founding editor of FT.com,
website of the Financial Times in London, is the
new editor of Forbes.com
and executive editor of Forbes magazine.
Jackson Diehl, 44, a former Washington Post bureau
chief in South America, Eastern Europe and Israel, became
deputy editorial page editor of the newspaper on Jan. 31.
HERON
QUITS AS EDITOR OF WIRED
Katrina Heron, who has been editor-in-chief of San Francisco-based
Wired magazine since Dec. 1997, is leaving in June.
No successor has been named.
Heron told a reporter she is leaving on her own accord to
spend more time with her 3-year-old twin daughters.
The monthly print meetings at Conde Nast headquarters in
New York were also a problem for Heron, who is a former
writer for Vanity Fair and the New Yorker.
Wired, which was started in 1991, was acquired by Conde
Nast for about $80 million in May 1998. The magazine has
a current circulation of more than 500,000.
VARNEY
QUITS AS 'MONEYLINE' ANCHOR
Stuart Varney has resigned as co-anchor of "Moneyline
News Hour," a daily business news program on CNN.
The New York Daily News said Varney, who has been feuding
with network founder Ted Turner and news executives over
the direction of the show, quit March 1 after hearing Turner
had called CNN employees in the Washington, D.C., bureau,
who observed Ash Wednesday, "Jesus freaks." Varney
is a devout Christian.
John King, who is CNN's White House correspondent, is also
mad at the network.
King, whose contract expires next month, said he felt "shame
and horror" while watching Larry King hug President
Bush at a pre-inaugural party where the talk show host was
serving as master of ceremonies.
CNN said later it was a mistake to let Larry King participate
in the event, which was telecast live Jan. 18 on CNN.
LALLI REJOINS NEW YORK DAILY NEWS
Frank Lalli, who was previously editor-in-chief of George
magazine, has rejoined The New York Daily News as
Sunday editor.
Lalli, who was top editor of Money magazine before
joining George, will also oversee daily business coverage
along with the business editor, Scott Wenger, and his deputy,
David Andelman.
From 1980 to 1982, Lalli was associate editor at the Daily
News, where he was in charge of business coverage.
Herbert Kupferberg, 83, a senior editor and "What's
Up This Week" columnist at Parade, died Feb. 22. He
and his wife became ill after eating out on New Year's Eve.
His wife, Barbara, recovered.
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GRISWOLD
TREATMENT BARRED (cont'd)
She owned a house on 18 acres in Weston, Conn., assessed
at $1.26 million. Friends said they were unable to reach
Griswold by phone, letter or visits since 1995.
A large silver plate signed by board members of PRSA and
other friends was created in 1995 for presentation to her
at a dinner. Ray Gaulke, former president of PRSA, said
that when she was unable to attend the dinner the plate
was sent via UPS to Wilton Meadows but the facility wouldn't
take it. He said the plate is probably still at PRSA.
Federal rules say that only if a resident is judged incompetent
can their rights be exercised by another person appointed
under state law.
Griswold was at "a very high functioning level,"
said the ombudsman.
Gave Power of Attorney to Niece
Griswold, according to filings in the Norwalk, Conn., Probate
Court, gave power of attorney to her niece, Susan Garrett.
This allowed Garrett to act for her but did not mean Griswold
gave up any rights.
The ombudsman told Griswold that Garrett was not allowing
her stepdaughter Margot Grosvenor to visit her and was withholding
her mail. Griswold said she did not believe that Garrett
would do that.
Wilton Meadows is owned by TransCon Builders, Cleveland,
which owns medical facilities and buildings there and The
Greens at Cannondale in Wilton, for 86 seniors; Greenwich
Woods Health Care Center in Greenwich, and Hamden Health
Care Center in Hamden, Conn.
Wilton Meadows is licensed by Medicare/Medicaid and is subject
to Federal rules. Rates at Wilton Meadows are $257 per day
for a semi-private room (about $94,000 yearly). A call to
Peter Rzepka, chairman of TransCon, was not returned.
Robert Kurzman, of Kurzman & Eisenberg, White Plains,
N.Y., told this NL March 14 that he represented Susan Garrett
and her husband, Russell Garrett, and that the NL should
not make any further attempts to contact the Garretts.
Russell Garrett was reached by this NL in 1998 (4/29/98
NL) after it received complaints that access to Griswold
was being blocked. He asked that any mail for Griswold be
sent to her home in Weston and that he would give it to
her. He said she was "fine" but recuperating from
a broken hip.
Pedersen
Recounts Meeting with Garrett
Wes Pedersen, longtime friend of Griswold, recalled meeting
Susan Garrett around mid-1995 when he and his wife, Angela,
had lunch with Griswold in New York. He said that while
Susan Garrett had been friendly in previous encounters at
various PR News social events, he found her to be "cold"
when he and his wife met Griswold at her townhouse. Garrett
did not accompany the threesome to lunch at a nearby restaurant.
"Maybe she thought we were there about donating the
townhouse to PRSA, which we weren't," theorized Pedersen.
Once Griswold went into Wilton Meadows, Pedersen said, he
never made contact with her again. Phyllis Berlowe, a Griswold
friend who died Feb. 9, 2000, became "distraught"
when all her efforts also failed, said Pedersen.
Sheila Kelley, a member of Women Executives in PR, said
Berlowe led attempts to reach Griswold in behalf of WEPR.
Griswold was described in the 50th anniversary brochure
of WEPR as its "mother." Kelley said Berlowe "tried
and tried and tried" to reach Griswold but failed.
New York counselor Terry Mayer, who attended the "ThanksXmas"
parties that Denny and her husband Langdon Sullivan threw
each year at the townhouse, said she recalled Griswold talking
about making gifts of antiques to the Metropolitan Museum
of Art and that she hoped Philippe deMontebello, director
of the Met, might one day live at her townhouse.
Mayer said she was present when two officials of the Met
catalogued items that might be donated.
Mayer provided copies of about 20 notes from Griswold to
Mayer on various topics. "She loved to send letters
and notes to friends," said Mayer.
John Paulus, retired SVP of PR/PA at Allegheny International,
said he was one of her best friends and "constantly"
exchanged cards and letters with her until this "suddenly
stopped" about mid-1995.
Neither Paulus, Mayer nor Kelley said they remember Griswold
having any trouble hearing although Mayer and Kelley knew
Griswold used a hearing aid.
Budd Says Griswold Was Undecided
Budd, who with Gaulke and Harold Burson talked with Griswold
at least three times about her donating her townhouse to
PRSA, said Griswold had not made up her mind about it. She
was wondering whether donating the building to PRSA or selling
it would bring more money, he said.
The building would have become PRSA's h.q. and would have
been used for conferences, training and as a library. A
plaque might have identified it as the "Denny Griswold
Memorial PR Center," Budd said.
Then, he added, "she suddenly disappeared" and
he never had contact with her again. "I never got any
response to phone calls or letters," he said.
The 1996 ombudsman's report had said that Griswold was "extremely
hard of hearing" and that communication was done "through
writing on a pad." Griswold complained that her hearing
aid was at home and broken and that "when she gets
home" she would have it fixed. Asked if she would like
a new one, Griswold responded, "I'd love to."
A state-appointed lawyer who interviewed her also found
her to be "extremely hard of hearing" and that
"almost everything" had to be written down.
The lawyer, Nora Treschitta, said that when she asked why
Griswold did not have her hearing aid the nurse said "the
staff has a strict policy on handling the hearing aid to
prevent misplacement of it."
Treschitta, who found that Griswold "seemed to fully
understand the matters we discussed," told this NL
that Griswold was "a delightful woman" and "fully
alert." Treschitta said she had no knowledge of Griswold's
occupation or any details of her life.
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PR OPINION/ITEMS
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horrible conclusion is starting to form in our mind about
the last years of Denny Griswold's life.
She
spent them thinking that her many friends had abandoned
her when the opposite was true. They were desperately trying
to reach her.
The smoking gun in this case is the large silver plate that
PRSA leaders and others had made up and signed as a tribute
to her leadership.
Receiving this would have cheered her up. She loved to give
awards and receive them (her bio states she received more
than 130 awards). Yet delivery of this plate to her nursing
home was blocked as were all phone calls and letters to
her.
Examiners found Denny had lost none of her marbles. She
had trouble hearing because she didn't have her hearing
aid. Policy, at least when an advocate visited her, was
to strap her in bed and in her wheelchair. Nursing home
advocates say such restraints are not to be used "for
the convenience of the staff." There is much literature
on this subject.
Friends of Denny are mystified as to how the law could allow
the "queen of communications" to be held incommunicado
for about five years. We're all in trouble if such a thing
is possible.
Another clue here (in a situation in which certain key
players are not talking) is the failure of Griswold's
niece, Susan Garrett, to come forward and explain her role
in Griswold's life in recent years. She became the steward
of one of the icons of PR but is herself not practicing
PR.
Griswold believed that people and organizations must be
truthful and open and live up to their obligations to the
public. She called on them to be "socially responsible."
She once said that "business and industry had long
been shrouded in a cloak of mystery" but that the "the
fullest possible disclosure is infinitely more valuable
than secrecy."
Griswold hailed the appointment of PR pros "with talent,
training and experience to serve the public interests of
the modern world." In 1992 she created an annual scholarship
in her name via PRSA.
Another smoking gun is the request in 1998 by Russell Garrett,
husband of Susan, for Denny's friends to send mail to her
house in Weston with the promise that he would give it to
her. Why wasn't Denny allowed to get and send her own mail
as required by federal law? She was mentally competent as
officials have testified.
A case involving reporters' ethics is being hotly debated
in India. Reporters pretended to be arms merchants and
caught on video and audiotape numerous bureaucrats and politicians
accepting cash bribes. Defense minister George Fernandes
resigned as did Jay Jaitley, president of the party to which
both belong (New York Times 3/16). The reporters
broadcast the tapes on their own web magazine, tehelka.com.
Some Indian newspapers debated whether the muckrakers violated
journalistic ethics in their eight-month scam. But the Times
of India argued that the ethics issue "pales before
the sleaze their team has dug up." The issue came up
in the U.S. when ABC-TV had its reporters pose as employees
in order to report from the inside at the Food Lion chain
(3/14 NL). Many PR pros and newspeople believe that reporters
should never falsely identify themselves. An ethics panel
at the West/Fair chapter of PRSA March 7 posed the question,
If reporters can practice deception, why can't PR people?...a
ringing endorsement of the U.S. press was made in USA
Today Feb. 19 by Nigerian journalist Sunday Dare,
who wrote, "Americans must realize that they have the
best of journalism." Dare told of "severe repression"
of the media in Nigeria "ranging from assassinations
and jailing to the seizure of newspapers and physical occupation
of media premises." Dare said U.S. journalism thrives
because journalists have "access to information."
Dare expressed bafflement that U.S. media "are so often
the target of so much criticism by Americans...yes, media
made mistakes...(but) Americans don't know how good they
really have it." Catherine Bolton, president
of PRSA, said she agreed American journalism is the best
although she thinks some "sensationalist" TV newsfeature
programs are more entertainment than news. "I am a
big believer in the U.S. press," said Bolton, noting
her father was a journalist. Kathy Lewton, chair
of PRSA, and James Lukaszewski, who writes about
the press (3/14 NL) were faxed the Dare article but had
not responded by press time ...March 4 was the fourth
anniversary of the $5M+ lawsuit Paul Holmes and Editorial
Media & Mktg. Int'l launched against Colorado printing
broker Robert Bell when Bell refused to return ad mechanicals
of big PR firms until EMMI paid $56,000 for two issues of
the former Reputation Management magazine. Holmes,
who now publishes The Holmes Report e-mail NL, said
EMMI was in court last week for a motion to dissolve it
and there might therefore be no more EMMI to pursue the
suit against Bell. However, still active is Bell's personal
counterclaim against Holmes for about $111,000 (printing
bill plus interest)...Omnicom's investment in Agency.com,
once worth a high of $1.8B and worth $944M on Dec. 31,
2000, is now worth $22M. Razorfish (72 cents per share)
is worth $8.56M to OMC vs. a high of $677M...a good project
for WEPR would be getting an obit of Denny Griswold
in any paper and having the paper investigate why friends
couldn't reach her for five years.
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