Edition, April 4, 2001, Page 1
SHINES ON CITIGATE CUNNINGHAM
Sun Microsystems awarded the bulk of its $10 million PR
business to Citigate Cunningham, which will handle its corporate
and industrial account business. Alexander Ogilvy also picked
up a big chunk of the business-its industry and consumer
group. KVO PR and Eastwick Communications also won parts
of Sun. Burson-Marsteller and Ketchum were incumbents.
Joe Hamilton, CC president, said his Palo Alto, Calif.,
firm, was especially gratified that it won Sun's overseas
PR. He credited the victory to a joint pitch CC made with
high-tech pros from parent company, Incepta.
Sun will use services from Incepta's London and Hong Kong
Hamilton identified Joan Stone, senior VP at CC, as the
executive in charge of the Sun business. Stone reports to
Beth Pampaloni in Sun's corporate PR department.
Hamilton also feels the high-tech slump may be at its bottom.
CC, which announced 40 layoffs in February, trimmed more
staffers last week, and is closing its Denver office.
SNAPS UP EX-SENATOR RIEGLE
Former Michigan Senator Don Riegle is the latest "trophy"
politician hired by APCO Worldwide. He'll chair APCO's government
Riegle, a Democrat, recently quit Weber Shandwick, where
he was deputy chairman in its Washington, D.C., office.
He retired from the Senate in 1994 after being linked to
the Keating Five scandal.
Besides Riegle, APCO counts ex-Republican Congressmen Matt
Salmon (Arizona) and Mickey Edwards (Oklahoma), along with
Democrats Steve Solarz (New York) and Don Bonker (Washington)
as members of its team.
& CO. WINS McDONALD'S CO-OP
Cronin & Co. edged out Mintz & Hoke for the PR account
of more than 150 McDonald's restaurants in Western Massachusetts
Arnold Communications, which had the PR account, continues
to do ads for the Connecticut and Western Massachusetts
McDonald's Operators Assn.
Patti Holskin Stern and AnnMarie Kemp handle the McDonald's
business at C&C.
H&K LANDS HONG KONG TOURISM PR
The Hong Kong Tourist Assn. has picked Hill and Knowlton
to handle its seven-figure PR account. BSMG Worldwide had
handled the business.
Joan Brower and Joan Bloom, co-heads of H&K's travel
and tourism group, are responsible for the overall direction
of the communications campaign. Maren Lau, senior account
supervisor, handles day-to-day PR activities.
They report to Lily Shum, regional director of the Americas
for HKTA, which has offices in New York, Chicago and Los
She lauded H&K for the "depth and breadth"
of its communications skills. H&K has done travel PR
for more than 20 years under the guidance of Joyce Martin,
the former Eastern Airlines PR pro and PR director for the
New York World's Fair. She passed away last year.
Hong Kong has been calling itself the "city of life"
to highlight its vibrancy and rich cultural heritage.
The city is also playing up its role as "gateway to
China"-now that Hong Kong is formally part of the People's
TO JOIN GENERAL MOTORS
Ken Cole, who heads Honeywell's Washington, D.C., office,
is expected to become General Motors VP-government relations
within a month.
He will succeed Andrew Card, who is now Chief of Staff to
Cole worked for more than two decades at AlliedSignal, which
merged with Honeywell two years ago. General Electric is
in the process of acquiring Honeywell.
SIGNS UP A&R PARTNERS
Adobe Systems has hired A&R Partners, San Mateo, Calif.,
as its PR firm due to its graphics and electronic publishing
A&R also has strong ties with Adobe's VP-corporate communications
Kevin Burr, according to John Derryberry, the A&R staffer
who handles the Adobe account.
"We had a prior relationship with Burr when he was
with Silicon Graphics," Derryberry told this NL.
Burr, who has more than 23 years of high-tech PR experience,
was SG's director of worldwide PR responsible for 30 communications
staffers. He joined Adobe in 1999.
Adobe had $1.2 billion in sales last year.
Edition, April 4, 2001, Page 2
CO., MAKOVSKY & CO. CUT STAFFS
The Bohle Co., Los Angeles, completed its second round of
layoffs last week as CEO Sue Bohle chopped ten from the
payroll. Another eight were let go in February.
Bohle told this NL she was surprised with the severity of
the downturn in the high-tech market. She assumed the February
cuts would be the only ones necessary for the year, but
three of her "early stage" clients went belly-up.
Bohle expects a tough 2001 will put her firm back to its
That would "wipe out" a robust 55% gain in fees
to $6.5 million that Bohle enjoyed last year.
Ken Makovsky cut eight from his payroll at Makovsky &
Co., New York, due to softness in high-tech and the IR categories.
He said those cuts of four professionals and four support
staffers were "regrettable."
Makovsky had $9.6 million in 2000 fees (up 19%) and 70 employees
SOLD AS CORPORATE PITCHMAN
The Rev. Martin Luther King Jr., the late civil rights leader,
has become a corporate pitchman for Alcatal and Cingular
The latest King-themed print and TV ads for Alcatal, a French
company that provides telecommunications networks, began
March 19, with King portrayed giving his "I Have A
Dream" speech in Washington, D.C. The crowd was digitally
removed to fit the theme of the ad, which is about making
Atlanta-based Cingular Wireless is running an ad that features
sound bites from the same King speech. King is not seen
but hisvoice is heard in a mix that includes Kermit the
Frog, William Shakespeare, Homer Simpson and others.
The companies bought the rights to use King's image and
voice from his estate in Atlanta.
PAPER QUESTIONS JACKSON'S FUNDRAISING
The Washington Post said Rev. Jesse Jackson's fundraising
machine and the methods he uses to get corporate leaders
to contribute to his cause has raised questions in the wake
of disclosures about the Citizenship Fund's payment of $40,000
to a staff member with whom Jackson fathered a child in
Post reporter William Claiborne said an examination of the
public record and his financial statements shows Jackson
has "repeatedly inserted himself into corporate controversies
and transactions just when the companies are most exposed-and
therefore most inclined to be generous to Jackson's organization-
such as when they are seeking federal approval for a merger
or battling charges of discriminatory hiring practices."
He has also pressed companies to award lucrative deals to
his close friends, Claiborne said in a story that ran March
Jackson, in two interviews, freely admitted using the threats
of boycotts to get the attention of companies he says have
long "redlined," or excluded, blacks and other
minorities in hiring, contracting and providing access to
capital, Claiborne said.
SWALLOWS PROMARC AGENCY
Alisa Fogelman-Beyer, who built The ProMarc Agency into
a firm with $4.3 million fees since she founded the shop
five years ago, has merged it into Hill and Knowlton.
She becomes head of H&K's Washington, D.C., technology
group which now has billings in the $6 million range.
ProMarc clients are Managed Objects, Vocus, Ztango, EqualFooting.com,
Politec, InfoCruiser, Loral CyberStar and Facility Information
The shop recorded a 93 percent surge in 2000 fees, according
to O'Dwyer's ranking of independent firms.
ProMarc, which employed 27 staffers at yearend, was the
No. 53 firm on the list.
SUIT AGAINST AMWAY IS REVIVED
A federal appeals panel in New Orleans has revived Procter
& Gamble's decades-old lawsuit against Amway, whose
distributors were accused of spreading false and harmful
rumors in the 1980s and '90s that P&G has ties to Satanism
and the Church of Satan.
The rumor implicated P&G's corporate symbol of the "man
in the moon," associating it with the devil. The company
stopped using the symbol on products in the late 1980s.
In the early 1980s, after a flood of angry calls to the
company and boycotts of its products, P&G tried to kill
the rumor with a PR campaign, an effort in which Amway assisted.
P&G also sued a dozen people, half of them Amway distributors,
who sell paper goods and other household goods in competition
with P&G. The suits were settled, with admissions of
fault and retractions.
But in 1995, an Amway distributor, who lives in Utah, forwarded
the rumor to other distributors over a telephone messaging
system. Some distributors then printed and distributed fliers
with the message "We offer you an alternative"
and contact information for Amway distributors.
As a result, P&G decided to go after the company as
well as some of its distributors, including the Amway distributor
who disseminated the rumor.
He testified that he had believed the rumor to be true,
and retracted it shortly after sending it out.
SEE LESS DATA WITH REG. FD
Fifty-seven percent of 423 analysts and portfolio managers
surveyed by the Association for Investment Management and
Research said the "volume of substantive information"
put out by companies has fallen since Regulation Fair Disclosure
Seventy-one percent believe that the new rule has led to
more volatile stock prices.
Edition, April 4, 2001, Page 3
TRIBUNE HAS A NEW LOOK
The Chicago Tribune has been redesigned from front
Some of the specific changes, which took effect on March
-Expanded national foreign report, with more news and news
-New emphasis on Chicago and Midwestern business news.
-Jim Kirk writes four ad/marketing columns a week instead
-Expanded personal finance coverage on Tuesday.
-A new emphasis on profiles of key figures in the arts.
-More reporting on arts, entertainment, media.
-More coverage of health, fitness and medicine.
-A new health column updating and modifying high-fat, high-calorie
-A new consumer column, called "Travel Insider,"
<%0>by Chris Reynolds.
-More garden coverage.
-New product reviews in the "KidNews" section.<%0>
"How to Contact Us" information will be included
in every section.
READERS WANT UPLIFTING STORIES
The head of Knight Ridder, the second-largest newspaper
publisher in the U.S., said newspapers should look for new
ways to attract readers.
Tony Ridder said approximately 57% of adults read a newspaper
each day, and 67% read one on Sunday. That means 43% of
adults do not read a newspaper daily.
"Do these people not read? I don't think so. They're
just not reading us," he told a Texas newspaper group
on March 26.
Ridder said newspaper readers want more stories that are
positive and uplifting, such as reports about people successfully
solving problems; more local stories about schools and safety;
tighter editing; and better organization in papers.
COVERS LIFE AND DEATH
C. Claiborne Ray leads a double life at The New York
Times as author of the "Q&A" column and
editor of the daily obituaries. The "C" is for
Ray, who has been handling Q&A since 1988, provides
short, punchy explanations to often bizarre and complicated
questions submitted by readers. The column appears on Page
2 of the weekly "Science Times" section.
She relies on help from science experts from around the
country and across the newsroom.
Ray's other life is as daily editor at the Obit Desk.
As daily editor-reporting to Charles Strum, the obit editor-she
helps decide which interesting lives rate obits in the Times.
Ray is only concerned with those that come in over the transom.
"We treat obituaries as news coverage," she said.
"Our basic rule of thumb is that the people we cover
should have made news in their lifetimes, most usually in
the pages of the Times. We also write about other people
who were unique or prominent in their fields."
The Times has five fulltime obit writers. Christopher Lehmann-Haupt,
who until recently was "Books of The Times" critic,
is chief obituary writer. The other fulltime writers are
Douglas Martin, Wolfgang Saxon, Eric Pace, and Paul Lewis.
Many obits are also written by political, science, business,
arts or sports reporters.
TechTV, a cable TV channel covering technology news,
information and entertainment 24 hours a day, launched "Tech
Live" on April 2.
Tech Live will be the nucleus of TechTV's daytime programming
from 9 am. to 6 p.m (EST), with one half-hour newscast at
9 p.m. and repeating at 12 a.m. and 3 a.m.
Each hour of Tech Live will be comprised of technology news,
finance, new product reviews, help, and consumer advice.
Tech Live will be based out of TechTV's state-of-the-art
San Francisco broadcast center, with additional coverage
from the recently established TechTV bureaus in New York,
Washington, D.C., Silicon Valley, and Seattle.
A.J. Benza, one of the most recognizable on-air personalities,
is getting his own weekly, hourlong, late-night TV talk
"A.J. After Hours" is scheduled to make its debut
on May 31 on E! Entertainment cable network, where Benza
has hosted 150 episodes of "Mysteries & Scandals."
The 38-year-old Benza, who helped write the "Hot Copy"
gossip column for The New York Daily News, will begin
taping of the first four shows in mid-April in a 4,000-square-foot
loft in New York's Chinatown.
There will be no pre-interviews, and guests will join him
on a couch or join him mingling with audience members, who
will be seated at tables.
Michael Danahy, who is supervising producer of "Mysteries
& Scandals," will be executive producer of "A.J.
Eric Pianin was named to cover the environmental beat
at The Washington Post
The Post has had several reporters handling Washington,
D.C., environmental stories since Joby Warrick was transferred
to the investigations team in the spring of 1999.
Pianin had been covering congressional budget matters.
news continued on next page)
Edition, April 4, 2001, Page 4
CORP. SITES SKIMP ON FACTS
A new study of corporate websites by the Nielsen Norman
Group found most of the PR sections of the sites fail to
support journalists in their quest for facts, information,
and points of contact that they can use when they write
stories about companies or their products.
"Websites need to make it painfully obvious what the
company does and what their product is," said Kara
Coyne and Jacob Nielsen, who are the co-authors of "Designing
Web Sites to Maximize Press Relations." which was just
released by the NNG.
"Websites must provide fast access to basic facts and
figures, as well as a simple way to contact a live human
being in the PR department," the authors said.
"Journalists don't have time to wade through deep,
complex navigation trees or sift factual wheat from marketing
chaff. In particular, pages need to present information
in well-organized chunks that are easy to scan. Distracting
animations and irrelevant stock photography of smiling people
do not help journalists who are in a hurry to find facts."
The 20 journalists used in the study repeatedly said poor
website usability could reduce or completely eliminate their
press coverage of that company.
The top five reasons journalists gave for visiting a company's
1. Find a PR contact (name and phone number).
2. Check basic facts about the company (spelling of an executive's
name, his/her age, headquarters location, etc.).
3. Discover the company's own spin on events.
4. Check financial information.
5. Download images to use as illustrations in stories.
Test users only found a PR phone number 55% of the time.
Of the 20 journalists who participated in the study, 15
were based in New York, and five in Copenhagen, Denmark.
Of the 10 company websites studied, the authors found BMW's
corporate site to the least useful for journalists, while
Wal-Mart's was the most media-friendly.
other sites studied were: Fidelity Investments, Merck, Nokia,
Philip Morris, SeeItFirst, Tellme, United Colors of Benetton,
and U.S. Patent Office.
NPR SHUFFLES REPORTER ASSIGNMENTS
Elizabeth Arnold, who is based in Seattle, will change her
focus from politics to become a national correspondent focusing
on land use issues in the west and interior west for National
Public Radio News.
Brian Naylor has become a Mid-Atlantic regional correspondent
based in Washington, D.C., but ranging over several states.
Mary Ann Akers is relocating to the Chicago bureau to cover
regional news and trends.
On Capitol Hill, NPR News has a new team led by Steve Inskeep,
and David Welna, previously with NPR's Chicago bureau. Tom
Gjelten is the new national security correspondent.
Don Gonyea has taken over as the new White House correspondent,
and Mara Liasson will become NPR's national political correspodent,
based in Washington, D.C.
Stephen Drucker, editor-in-chief of Martha Stewart
Living, has resigned. He was replaced by Douglas Brenner,
who is executive editor.
Paul Goldberger has stepped down as executive editor
of Architectural Digest.
Kit Frieden, who has spent the last nine years as state
editor of The Houston Chronicle, is rejoining The
Associated Press as assistant newsfeatures editor, overseeing
science and medical coverage. She will be based in New York.
Jonathan Auerbach, 33, who was editor of the Sunday
section of The New York Post, was named metropolitan
editor, and Gregg Birnbaum, 40, was named political editor.
Maxim Maslakov, editor of the Russian edition of Playboy,
was shot in the lower back by an unknown attacker March
14 outside of the magazine's offices in Moscow. Maslakov
was in serious but not life-threatening condition.
Rick Tetzeli, an executive editor at Fortune
since Dec. 1999, was promoted to deputy managing editor.
He will continue to direct Fortune's technology coverage
while taking on a greater role in the day-to-day management
of the magazine.
Steven Kersch, who was previously real estate editor
of The Chicago Tribune, has joined CBS MarketWatch.com
as real estate editor.
Robert Clow, who had covered business for The New
York Post since joining the paper six months ago from
Institutional Investor, has joined Financial Times.
Erica Copulsky, a reporter for The Daily Deal
since the paper was started in Sept. 1999, has joined The
New York Post to cover mergers and acquisitions and
Sharon Rosenhause, former San Francisco Examiner
managing editor, was named managing editor of The South
Florida Sun-Sentinel, succeeding Ellen Soeteber, who
is now editor-in-chief of The St. Louis Post-Dispatch.
Diana Kurylko, 44, has joined Automotive News
in Detroit to cover DaimlerChrysler. She had been on assignment
the past 10 years in Europe for AN and sister publication
Automotive News Europe.
Edition, April 4, 2001, Page 7
here for O'Dwyer's Ranking of Independent PR Firms by Specialties
Edition, April 4, 2001, Page 8
Jackson, longtime leader of PRSA who died March 22,
has been hailed by PRSA chair Kathy Lewton as a "true
genius" who played "the integral role in the development
of PRSA into the organization that it is today."
She added: "Pat was the most fervent advocate of practicing
PR as both an art and a science and he forged new ground
in terms of establishing our profession...he showed us what
PR could be at its very best." Lewton said Jackson's
leadership "continued, full force, long after his term
on the national board ended." We agree with that last
If what Jackson espoused was PR "at its very best,"
it's time to open a dialog on this subject.
Jackson himself "insisted" that his firm was a
"behavioral PR and management consulting firm"
focused on "motivating, modifying or reinforcing behavior
among clients' stakeholder groups-rather than advising them
philosophy differed from that of another PR leader who recently
said business had too long been "shrouded in a cloak
of mystery" and that "the fullest possible disclosure
is infinitely more valuable than secrecy." She called
on firms to be "socially responsible." She did
not use the term "public" in the plural.
Many of Griswold's friends feel they were cruelly treated
in the last few years of her life in that they couldn't
get news of her well being. They have told us they were
brushed off when they called Denny's townhouse in New York.
They were certainly not told something like, "Denny
is in a nursing home and would appreciate any letters or
cards you might send her-here's the address." This
NL has printed items like this for PR people who are convalescing.
It cheers them up.
Meng, of the law firm of Murtha Cullina, Hartford, representing
Wilton Meadows, which is owned by TransCon Builders,
Cleveland, said April 2 that after May 1996 Griswold was
able to receive any mail she wanted to receive and any visitors
she wanted to see. She said the staff at WM knew her as
Denny Sullivan and mail to Denny Griswold might not have
been delivered to her. WM had no knowledge of Griswold's
status in the business world nor any knowledge about her
estate or possessions, said Meng. She said all residents
are treated the same. Russell Garrett, husband of Susan
Garrett, niece of Griswold, had told this NL in 1998 that
Griswold was "fine" although recovering from a
broken hip, Meng said Griswold had medical problems although
they cannot be discussed because of confidentiality rules.
Meng said WM is not responsible for what the Garretts did
or did not tell Griswold's friends about her whereabouts
or medical condition. Meng asked this NL for any evidence
that mail or packages sent to Griswold at WM were not received
Len Daniels of Placement Assocs., recruiters, was one
of Griswold's best friends.
She took him to lunch in September of 1995 just before Women
Executives in PR was to have a 50th anniversary lunch in
her honor Oct. 12 at the Parker Meridien Hotel. She founded
the group in 1945.
"She had recovered from Lyme disease and seemed her
old self," said Daniels. "She joked and kidded
with me and said how excited she was about wearing a special
gold dress to the luncheon." WEPR, in its program,
described Griswold as its "Mother." Daniels said
the plan was to give Griswold a silver plate that PRSA had
made. "I don't know why she didn't show<%0> up
for the lunch," said Daniels, adding: "I never
had contact with her again.
Sondra Gorney said Denny took her to dinner and a
show (a performance of "The Odd Couple" at a private
theater club) sometime in 1995. Denny gave her a gold plated
clock in thanks for a song her husband, Jay Gorney, had
written for a PR News anniversary dinner. Gorney
recalls exchanging many letters and notes with Griswold.
"She loved people and having people around her...she
loved to get awards," said Gorney. All contact ceased
after the fall of 1995, she said. Told that Griswold had
also taken the editor of this NL to lunch around 1995, Gorney
said: "Denny was lonely and needed friendship."
She pointed out that Heddy Browde, longtime companion (she
was maid of honor at the wedding of Griswold and Langdon
Sullivan in 1951), had died and Sullivan was in a nursing
home. Griswold was "a generous woman" who told
her at the lunch she wanted to fund a scholarship at WEPR,
Betsy Plank, PRSA's first woman president in 1973,
who sometimes stayed overnight in Griswold's townhouse,
said she would call the house asking about Denny "and
a man would answer mumbling something like, `She isn't here.'"
Plank never learned that Griswold was at the Wilton Meadows
nursing home in Wilton, Conn. Plank said, speaking for "all
of us who tried many, many times to get in touch with Denny,
this was a tragic end to someone so vital."
has sent notes to Wilton Meadows and the Conn. Ombudsman
program asking for answers. Kathy Lewton, chair of PRSA,
said she doesn't know the facts of the situation regarding
Denny's healthcare and said, "I don't think it appropriate,
having no facts, to be involved in criticizing her family,
her caretakers or offering comment on the situation."