Edition, April 18, 2001, Page 1
MGMT. LOOKS FOR CRISIS HELP
Dairy Management expects to hire an "issues management"
firm by mid-May, says consultant Jerry Swerling, who is
handling the search for the trade group.
Fleishman-Hillard, Edelman PR Worldwide, Weber Shandwick,
Porter Novelli and Burson-Marsteller are under consideration
for a PR program that could top the $2 million mark.
DM wants to be prepared if U.S. consumers become skittish
about the safety of dairy products.
That could very well happen if an outbreak of foot and mouth
disease or Mad Cow disease happens here.
Swerling, who is based in Marina del Rey, Calif., said his
search has no impact on current PR campaigns conducted by
the milk industry, such as BSMG Worldwide's "milk mustache"
SHANDWICK WINS SEGUE
Miller Shandwick Technologies picked up the Segue Software
account in a pitch that included nine other firms.
Bill Siegel, director of corporate communications at Segue,
started the search in mid-January.
Novelli, Blanc & Otus and The Weber Group were among
those he considered for the account.
He picked MST because of its "high amount of energy"
and its plans for an aggressive outreach effort to both
media and potential corporate customers.
Miller Shandwick's goal is to help Segue replace some of
its dot-com customer base with more established companies.
The Lexington, Mass.-based company does sell e-business
reliability software to giants such as Fidelity Investments,
Dell, Bank of America, Sears Roebuck and Merrill Lynch.
Tron, VP/corporate communications & PA, Agfa Corp.,
is now VP-communications at Pratt & Whitney. Moyer,
Sherwood Assocs. handled the search...Jim Martinez,
who was president of PR at KemperLesnik Communications for
a year, is now senior VP/associate general manager at GCI
Dragonette. He is to handle corporate and high-technology
PR for the Chicago office of GCI Group...Victoria Shire
was hired by R.R. Donnelley & Sons as senior VP-corporate
communications. The 46-year-old executive had been managing
director in Burson-Marsteller's "change communications"
group in Chicago.
IS IN 'CONFLICT DIAMOND' FIGHT
Powell Tate is playing a role in the World Diamond Council
effort to pass its bill restricting trade in "conflict
diamonds," according to Larry Barrett, VP at PT.
"Our client is Tiffany & Co., which is a founding
member of the WDC," he told this NL.
The measure was written by Akin, Gump, Strauss, Hauer &
Feld, and approved by the WDC at a January meeting in London.
Barrett, as Tiffany's representative, discussed U.S. public
opinion on the blood diamond issue during that London meeting.
PT also played a role in the placement of a Chicago Tribune
op-ed piece that ran on Feb. 14. It carried the byline
of Michael Kowalski, president & CEO of Tiffany, and
asked for government regulation of the diamond trade.
PT's sister company, Cassidy Cos., handles lobbying for
WINS PLAYSTATION 2 ACCOUNT
Hill and Knowlton has won the $1 million pitch for Sony's
PlayStation 2 computer game system account. Fleishman-Hillard
was the incumbent, handling the launch of the original PlayStation.
The Sony console became last year's must-have toy after
Sony announced it could only deliver half of the million
units it had promised for Christmas.
Sony now says its production is back on track. It produced
more than three million units for the North American market
by the end of March.
The company will double worldwide PlayStation production
to 20 million units during the next year.
H&K's San Francisco office will handle the PlayStation
account. It will be assisted by the firm's Blanc & Otus
RF's McDade Joins H&K
H&K named Ruder Finn's Paul McDade as director of its
worldwide healthcare practice.
He reports to CEO Howard Paster, and joins H&K's worldwide
Paster praised McDade as an executive equipped with "an
unsurpassed depth of expertise and understanding of health
As RF's executive VP/healthcare director, McDade counseled
clients such as Eli Lilly, Johnson & Johnson, Novartis
and Wyeth-Ayerst Labs.
Prior to RF, McDade did a stint at Edelman PR.
Edition, April 18, 2001, Page 2
OWES $320K; CIPRA/SABRE DO BATTLE
Kara Ingraham, 50% owner of Editorial Media & Marketing
International with Paul Holmes, claims in papers filed with
the New York State Supreme Court that the new Sabre Awards
program of Holmes is damaging the value of the Creativity
in PR Awards program that EMMI has conducted for 10 years.
Ingraham asked the Court to appoint a temporary receiver
"to protect against further dissipation of EMMI's assets,
to collect EMMI's accounts receivable, dispose of EMMI's
assets in connection with the dissolution proceeding and
to protect the interest of EMMI's creditors and stockholders."
Jeffrey A. Reich of Reich, Reich & Reich, White Plains,
is attorney for Ingraham. David Halperin represents Holmes.
Holmes doesn't think his Sabre show will hurt CIPRA. However,
"if CIPRA is in any way diminished, it's only because
I am no longer associated with it," Holmes told this
PR firms, he said, submitted entries to the CIPRA competition
because they understood it was the "Paul Holmes brand."
The "reality is that my name stands for something in
PR," he added.
Holmes described award programs as a "strange business"
that follows a more-the-merrier line of thinking. PR firms
are hungry for recognition so they send the submission to
every awards program, according to Holmes.
Debt Exceeds $200,000
Holmes said he believes company debt "exceeds $200,000"
and in addition to that $120,000 is owed in payroll taxes.
Holmes and Ingraham accuse each other of failure to pay
the payroll taxes.
"Ingraham did not do her job and amongst other things,
allowed payroll tax now owed in the sum of $120,000,"
says an affidavit by Holmes dated Feb. 7.
Holmes says Ingraham took a four-month maternity leave last
summer while drawing full salary. He said that she continued
to function from home and he "relied on her continued
interest and involvement in the business of EMMI."
Ingraham, in her affidavit, says that she and Holmes "agreed
that, while I was on maternity leave,Holmes would manage
the distribution of all corporate funds and sign all of
EMMI's checks. When I returned to work in August of 2000,
two quarters of payroll taxes had not been paid by Holmes."
Reich said April 13 that Holmes and Ingraham are cooperating
on an auction of the assets of EMMI including the CIPRA
awards contest, the website address of PRCentral.com, Reputation
magazine (not currently publishing), the former Inside
PR Newsletter and other assets. An announcement may
be made this week, he said.
EMMI Awards Are Not Unique
"While there is an inference that the EMMI program
is unique in content, the fact is that it is only one of
perhaps a dozen of such awards programs in the PR field,
all of which have similar formats. Beyond this, given that
EMMI has discontinued its operation, I obviously am compelled
to earn a living in the PR field, which is the only field
that I have been engaged in for the past 15 years. Ingraham's
suggestion that I am not entitled to earn a living in the
PR field is totally without merit," siad Holmes.
Ingraham also accused Holmes of hiring people the company
could not afford and revamping the company's website when
the company could not afford that. Holmes denied those charges.
"Involved With Employee"
She also says that Holmes, in March 1999 told her that he
was "involved in a romantic relationship with an EMMI
Ingraham said this was "not prudent" and exposed
EMMI to a "potential legal claim." She said she
and Holmes discussed this with EMMI's attorney and that
Ingraham pressed for the dismissal of the employee. The
employee then resigned, said the Ingraham affidavit, but
"these events caused a strained relationship between
Ingraham and Holmes which thereafter inhibited their ability
to effectively cooperate in the management of EMMI's business
Holmes, in his affidavit, said Ingraham's charge "is
completely and totally irrelevant to this proceeding and
has been included solely to publicly besmirch my reputation."
SHOPS AT LIMITED TOO
Access Communications has picked up the Limited Too account,
according to Matt Afflixio, senior VP at the San Francisco-based
unit of Interpublic.
The job is to enhance the "brand" of the "fashionware"
retailer targeting girls from seven to 14. LT has more than
Afflixio says Access will handle "mall events"
throughout the U.S. this summer, offering LT customers and
parents chances to win trips to New York for an August concert
in Central Park.
Judith Sussman, GM of Access New York, also has a key role
on the account.
ARCHER DAINIELS SEEKS NEW IMAGE
Archer Daniels Midland Co. has replaced its long-running
"Supermarket to the World" ad slogan with the
tagline, "The Nature of What's to Come," emphasizing
the company's efforts to develop new products from natural,
renewable resources such as soybeans and corn.
The ads, which are a fixture on Sunday morning TV talk shows,
also show a redesigned logo that features a green leaf inside
of a blue diamond, instead of a symbol for a chemical molecule.
ADM portrays itself in the new ads as a technology-savvy
problem solver on issues such as hunger and air pollution,
using soybeans and corn.
BSMG Worldwide is handling PR for the campaign while sister
firm FCB Chicago handles ads. Karla Miller, corporate communications
manager for ADM, said the combined ad/PR budget for the
first year is between $30 and $40 million.
Edition, April 18, 2001, Page 3
INTERNET LIFE GETS FACELIFT
Five columns are making their first appearance in the May
issue of Yahoo! Internet Life, which has been redesigned
to put greater emphasis on service, news, and "fun"
The new columns are:
-"Privacy Watch"-Los Angeles Times<D>
columnist Robert Scheer investigates online security in
his new monthly column.
-"Talk of the Net"-Executive editor Larry
Smith presents snapshots of digital culture taken from the
ways everyday surfers use the 'Net to scenes from the online
-"Style/Ask Warren"-Under the direction
of style editor Warren Christopher, Y-Life presents online
shopping destinations, and consumer advice.
-"Content"-Senior editor Bilge Ebiri leads
a team of critics as they review online-original film/art/games/books.
Christopher Lehmann-Haupt, a former book reviewer for The
New York Times, who was recently named to write obituaries,
joins Y-Life as e-book reviewer.
-"E-venger"-Consumer advocate Laura Kaiser
will provide material for this column.
Yahoo! Internet Life was started as a quarterly with a rate
base of 100,000 in the spring of 1996. Since its change
to monthly frequency in September of that year, the magazine's
rate base has grown to 1.1 million. Barry Golson is editor-in-chief.
ZAREM TELLS HIS PUBLICITY SECRETS
New York-based celebrity PR pro Bobby Zarem reveals how
he creates celebrities in the May issue of Brill's Content.
"It's the pitch letter and the [gossip] column campaign
and the continual making of connections," Zarem told
Abigail Pogrebin, a correspondent for the magazine.
"More specifically, it's about telling reporters why
someone's a story, then persuading the city's powerful gossip
columnists to mention her in the way Zarem wants,"
"Next, it's creating `an event,' a celebrity-packed,
buzz-generating party, at which the press can meet the client.
It's Zarem's job to ensure that the party is `important
and glamourous' enough to attract coverage.
"Brick by brick, a celebrity is built," said Pogrebin.
Zarem, who met Denise Rich ten years ago after her divorce
from fugitive financier, Marc Rich, was not even prepared
for Pardongate and how famous his client would actually
become, said Pogrebin.
Zarem also offers his rundown on which gossip reporters
matter and why.
-"Richard Johnson's `Page Six' in The New York Post
is the first thing any publicist or magazine editor looks
at in the morning, followed by Neal Travis' column, which
faces `Page Six'; Mitchell Fink is important because his
column runs next to `Rush & Molloy' in The New York
Daily News, and they're usually read consecutively;
Jeannie Williams' column in USA Today is `read in
every city in the world'; Variety's Army Archerd `reaches
the entertainment industry before they pee.'"
Zarem said neither Cindy [Adams] nor Liz [Smith] has ever
played a role in any of his campaigns.
"Every time you see a column item doesn't mean Bobby
Zarem designed it. I have only ever done a column item if
it's part of a campaign," the 64-year-old Zarem said.
STUDY OFFERS READERSHIP TIPS
Newspapers can draw more readers by taking a human angle
to stories, a readership preference survey shows.
The study found about 85% of American adults look at newspapers
each week, but only a third were heavy readers.
The study shows readers expect a variety of content from
their daily newspapers, but certain kinds of news and information
have greater potential to make them read more.
At the top of the list is intensely local, people-centered
news, which includes stories about ordinary people, community
announcements and obituaries.
Lifestyle news-including stories about health, home, food,
fashion and travel-also has high potential to increase readership.
The study recommended revising news coverage to make it
easier for readers to relate to it. Those polled like feature
approaches on many issues, ranging from science and the
environment to health and food.
The survey of 37,000 people was done by the Readership Institute
at Northwestern Univ.'s Media Management Center.
COMPUTERWORLD LOSES ORACLE ADS
Staci Kramer, a reporter for Inside.com, questions why Oracle
has stopped running ads in Computerworld.
"That policy changed abruptly, a source familiar with
the situation told Inside.com, just after the magazine ran
a March 19 cover story that described Oracle's pricing as
an obstacle to its success," said Kramer.
spent about $2 million in Computerworld's 50+ domestic and
international editions last year, making it one of the tech
publications's top advertisers.
spokeswoman Jennifer Glass said the move was part of an
overall strategy of spending more money in the business
category to reach top executives and less in tech publications.
a new food and lifestyle publication, makes its debut
this week. The magazine, from the publisher of Cooking
Light, is targeted at readers in the growing Hispanic
news continued on next page)
Edition, April 18, 2001, Page 4
AND DOOM AT NEW MEDIA CONFAB
"For the most part, talk was of failed business models,
lessons learned and challenges ahead," reports Aparna
Kumar, who covered the April New Media Conference at the
Univ. of California at Berkley, for Wired.com.
According to Kumar, Paul Grabowicz, who is director of the
new media program at UC's graduate school of journalism,
got right to the heart of the matter when he asked: "Is
anyone willing to pay for what we do as journalists online?"
Alsop, a general partner at New Enterprise Assocs., a venture
capital firm, said "funding media companies was a one-time
phenomenon, and it's over."
The general consensus was that online news is a commodity,
the existing ad models have been a failure and consumers
won't pay for content, Kumar said.
"There may be a business model out there no one's invented,"
said Vin Crosbie, president of Digital Deliverance, an online
VIEWERS PREFER HEALTH EXPERTS
Doctors and medical experts are the most popular interview
guests for TV talk shows on a year-round basis, according
to D S Simon Productions.
Eighty-one percent of stations who responded to the company's
annual survey said they most frequently interview health
Celebrities were second as 76% of stations responded that
they were likely to interview celebrities on their morning
shows, and 71% reported they are most likely to interview
a technology, computer or gadget expert.
Stations were also asked what types of guests their viewers
responded to best: 67% said viewers responded best to doctors
and medical experts; 64% said celebrities were well received;
50% said viewers responded best to consumer advocates and
experts, and another 50% said their viewers like chefs and
MACINTOSH TO COVER GOSSIP FOR WWD
Women's Wear Daily's website will make its debut
in May. It will feature a column about fashion-industry
gossip. The twice-weekly column will be written by Jeane
MacIntosh, who left The New York Post a year ago
where she was a "Page Six" reporter.
San Jose Mercury News published the final issue
of SV Magazine, its weekly Sunday magazine, on April
David Yarnold, executive editor, and managing editor Susan
Goldberg, in a memo to employees, said the closing was a
trade-off to preserve jobs.
In the early 1980s, more than 300 newspapers published locally
edited Sunday magazine supplements. About a dozen newspapers
still publish their own Sunday magazines. The Mercury News
has published a weekly magazine since Sept. 1969.
SHUTS INTERNET UNIT
NBC is closing its loss-ridden Internet subsidiary, NBCi.
The company believes there is no hope of the website becoming
Many of the 300 jobs there will be eliminated as the unit's
assets are merged into NBC, which will pay $2.19 per share
for NBCi, or about $138 million.
MAGAZINE PLANNED BY RODALE
Rodale will begin publishing a new magazine called Organic
Style in the fall.
The new magazine, which may replace Rodale's cornerstone
title, Organic Gardening, will combine beauty and
fashion with food, home and gardening.
The magazine's Sept./Oct. issue will debut with a rate base
Fitness Swimmer, another Rodale title, has been closed
DOBBS TO RETURN TO 'MONEYLINE'
Lou Dobbs has agreed to rejoin CNN on May 14 as anchor of
"Moneyline," a financial news program that he
started 20 years ago.
Dobbs left in 1999 after feuding with then CNN USA president
Richard Kaplan, who was forced out last summer.
After Dobbs' resignation, the show's rating fell behind
CNBC's "Business Center," and Stuart Varney, who
hosted the program with Willow Bay, resigned in March. Bay
is based in Los Angeles.
Dobbs, who is contractually prohibited from working for
a TV news network other than CNN until next year, had entered
into a joint venture with NBC to write a financial newsletter
and to produce business news radio reports.
He will retain his ownership stake in the Internet website,
CIA AGENT, WHO RAN RFE, DIES
Cord Meyer Jr., 80, who had supervised Radio Free Europe
and Radio Liberty when he was a CIA agent for 26 years,
holding management positions in covert operations and becoming
second-in-command of worldwide clandestine services, died
Meyer's first wife, freelance writer and editor Mary Pinchot,
was fatally shot in 1964 while walking in Georgetown.
Following her death, the former Mrs. Meyer's sister and
brother-in-law, Benjamin Bradlee, who later became executive
editor of The Washington Post, said they saw a CIA
counterintelligence officer trying to break into Mrs. Meyer's
house and take her diary.
The Bradlees later found Mrs. Meyer's diary, and it "disclosed
an affair between Mrs. Meyer and President John F. Kennedy,"
according to The New York Times.
Her murder remains unsolved. Don Shannon, a retired Los
Angeles Times foreign correspondent, has been doing
research into the Meyer murder.
Edition, April 18, 2001, Page 7
PRO PRAISES COKE AND UNITED AIR
Francisco-based PR pro, Michael Fineman, who is the author
of the "Annual Top 10 PR Blunders List," said
Coca-Cola's agreement to provide optional water and juice
beverages in its school vending machines and United Airlines'
decision to honor the sale of more than 100 international
travel tickets, mistakenly priced on the Internet at less
than $100 each, show an increasing urgency among businesses
to be recognized as good corporate citizens.
awareness of public image has increased tenfold in the last
decade," said Fineman, president of Fineman Assocs.
and organizations in today's competitive, volatile and often
reactionary marketplace understand that their names must
ring sweet and true. Public goodwill translates into loyalty,
sales and, ultimately, permission to achieve corporate objectives.
all appearances, the United Airlines and Coca-Cola responses
to marketplace sensitivities were more than spin; they were
genuine and the right thing to do. And it's smart to show
a little humility while the whole world is watching,"
PR means establishing trust and winning friends and allies,"
He said firms wishing to stay in positive perception territory
regularly about the overall benefit your organization represents
and its standing as a good corporate citizen; Demonstrate
care for your audiences; Be responsive to public demand
for timely information; When trouble looms, be prepared
to either accept responsibility for your company's potentially
negative impact or, if falsely charged, to tell your side
of the story; Do not panic or respond defiantly, and Never
LOW EARNINGS DAMAGE IMAGE
new global media analysis by CARMA imMEDIAate, Washington,
D.C., shows poor earnings/financial reporting can take a
toll on the image of companies.
study found the companies that are getting the most coverage
of their earnings are fairing poorly. Of the companies that
got at least 25 world-wide articles on earnings and finances,
more than two out of three got critical coverage.
Barr, CEO of Carma, said the media are driving what people
think about these companies.
you read influences your perception. Many of these companies
are facing an uphill battle not just in terms of getting
their finances in order but also in the court of public
opinion," said Barr.
in North America, Latin America, Europe and Asia Pacific
BMW, which received the most favorable reporting, topped
more than 700 companies monitored.
declaring bankruptcy, eToys fared the worst for its earnings
JONES CUTS STAFF; TIMES TO DO SAME
Jones & Co., publisher of The Wall Street Journal,
Barron's and 35 community newspapers, slashed 202
workers from its payroll as its first-quarter ad volume
sank to its lowest point in five years.
cutbacks represent about 2.4 percent of its payroll. An
additional 300 positions will be left unfilled saving the
company about $60 million a year. The New York Times Co.
is also cutting staff due to the advertising slowdown and
hazy economic outlook.
Russell Lewis will determine how many staffers will be let
go during the next two to three months. That number depends
upon how many employees opt for a buyout program.
SEES LITTLE IMPACT OVER SPY PLANE
U.S./China "incident" was largely a bi-lateral
squabble between the two countries that is expected to have
a minimal impact on Beijing's effort to host the 2008 Olympics.
the feeling of Mike Holtzman, senior VP and director of
new business development, at Weber Shandwick Worldwide,
which is handling the Chinese Olympics bid.
has been monitoring the world's media since the U.S. spy
plane landed on Hainan Island April 1.
standoff, according to Holtzman, probably had more impact
on whether China will gain entry to the World Trade Organization.
is happy the standoff is over because if it went on any
longer it could have seriously hampered China's bid. He
heads a team of 20 staffers in the U.S. working on behalf
of the Chinese bid.
new ad slogan is "Life tastes good." The new
tagline, which replaces "Enjoy," made its debut
on billboards, which were unveiled last week in without
a public announcement.
Rhys-Jones, who is married to Prince Edward of the U.K.,
is stepping down as chairman of R-JH, a London-based PR
firm she started in 1997 with Murray Harkin.
Her resignation came after Britain's best-selling paper,
The News of the World, published taped interviews
with her and Harkin, 36, in which she spoke of her misgivings
about leading British politicians and other members of the
HOLDS PAJAMA PARTIES
& Assocs., New York, is handling Snuggle fabric softener's
National Bedtime Story Month.
promotion, which is designed to raise awareness of the role
parents play in preparing children for learning by reading
aloud with them, is being run in partnership with the National
Center for Family Literacy, a non-profit organization.
Maletzky of C&A said the program features a series of
celebrity reading events/pajama parties in six U.S. cities,
a parent education program, and interactive online programming
for parents and kids.
Edition, April 18, 2001, Page 8
NIRI/New York announced that the press was invited to
a talk April 11 by Colgate-Palmolive CEO Reuben Mark, we
were enthralled at this indication that the era of "Fair
Disclosure" was starting to dawn.
FD," recently passed by the SEC, means that the press
and public are to get the same access to corporate news
and information as analysts. Mark, the NIRI press release
said, will discuss "the critical role" IR played
in helping CP to increase return to shareholders by more
than 37 times. This we wanted to hear. We assigned a reporter
and gave her a camera and a tape recorder to cover the event
set for 6 p.m. at the Hotel Intercontinental. NIRI/NY, the
largest chapter with 700+ members, was a fitting venue,
we thought, to bring the press on board in IR.
we were told at 3:45 p.m. on April 11 by the chapter that
it just found out that "Mr. Mark does not choose to
have the press there." Reporters could attend but everything
Reg FD was passed last year, we have noted almost no change
in attitude among the public companies we cover including
the big public ad agencies. The press is simply not wanted.
Few people in NIRI, a member noted, have press backgrounds.
The IR culture is analyst-oriented. Symptomatically,
NIRI refuses to give any reporters a copy of its directory
of 5,000 members, although member directories are routinely
available from PRSA, IABC (when it published one), ASAE
and numerous other groups that encourage communication.
can we call up NIRI members and ask them what they think
of NIRI policies if we don't have the directory, we asked
IR counselor Jane McCahon, the new chair of the group, and
Lou Thompson, president. Also, wouldn't it help reporters
to reach the now-friendly IR pros if they had the phones,
e-mails, etc., of more than 5,000 of them?
NIRI says its policy is to encourage members to talk to
new financial troubles of Editorial Media & Marketing
Int'l show that it is time for the big PR firms
that bankrolled this operation to step in and take control.
Porter Novelli, Burson-Marsteller, Edelman PR Worldwide,
Ketchum, BSMG, GCI Group, Hill and Knowlton, Fleishman-Hillard,
Manning, Selvage & Lee, Ogilvy, Weber, etc., have pumped
hundreds of thousands of dollars into EMMI in the form of
ads and award contest entry fees and $250 and up banquet
tickets so they could accept numerous awards from EMMI.
The company now owes at least $200K to suppliers and is
$120K behind on payroll tax payments, according to legal
papers. What about the PR people who subscribed to EMMI's
products including an e-mail NL?
Finances Revealed in Suit
sad state of EMMI's finances became public four years ago
when it sued Colorado printer broker Bob Bell for $5 million.
EMMI was unable to complete payment for $56K for two issues
of its former magazine, Reputation Management, to
the satisfaction of Bell. He wanted full payment and the
check to clear since he had problems collecting from EMMI.
doubt Bell should have sued EMMI but EMMI beat him to the
punch, charging, in effect, that Bell "stole"
ad mechanicals (actually owned by many of the big firms
above) because he wouldn't return them until EMMI paid.
EMMI also said Bell was keeping valuable lists and other
property of EMMI. Papers filed in that suit showed that
EMMI had been sued by its previous printer for nonpayment
and that a court-supervised payment schedule had been set
claiming his few assets were exhausted in the initial legal
sparring with EMMI, said he couldn't afford the minimum
$10K needed for a New York lawyer and had to drive to New
York to represent himself for a one-day court hearing. He
still claims EMMI and owners Paul Holmes and Kara Ingraham
owe him and the printer $100K.
felt an injustice had been done to Bell and appealed to
the big PR firms to see to it that EMMI paid its printing
bills. We showed Bob Druckenmiller of Porter Novelli the
papers in the two lawsuits and asked his help in settling
a suit that made the PR firms and PR look bad. He said he
would take up the matter with David Drobis of Ketchum. No
word was ever received from either PR executive.
by the callous disregard of Bell by firms with incomes of
$100 million+, we asked other PR pros for an explanation.
"The firms are not going to do anything that might
interfere with the awards EMMI gives out," was the
non-apology apology that the U.S. made to China to get back
our crew was hastened by the revolt of consumers at
Kmart and other chains, who noticed that the shirts, socks,
shoes and many other items on the shelves came from China,
where 700 million workers get about $1 a day. This is far
below the 87 cents an hour needed for subsistence, say U.S.
labor groups. Cheap labor is the real attraction of China
for U.S. business. The U.S. purchased $84 billion more in
goods from China than China did from us last year. China,
according to No
Logo, which studied labor practices in 18 foreign countries,
is the hellhole of the Far East for laborers, where pay
is lower than any other country. Kmart, Wal-Mart, Ann Taylor,
Liz Claiborne, J.C. Penney, Ralph Lauren, Esprit and The
Limited are among chains using China labor, said a 1998
study by the National Labor Committee, New York.