PT&CO. LANDS $1M SO. AFRICA TOUR PR

Patrice Tanaka & Co., New York, has picked up the South African Tourism account, which could be worth $1 million. BSMG Worldwide and Lou Hammond & Assocs. also pitched.

The firm will promote the country's striking scenery, cultural heritage and wildlife, according to John Frazier, president at PT&Co.

Blacky Komani, general manager SATOUR/ Americas, said PT&Co. had the "brand-building marketing PR expertise" that he was looking for.

The firm's job is to "communicate the new vibrancy, spirit and discovery of the South African travel experience."
Peter Martin Assocs., Stamford, Conn., had worked on the SATOUR business.

BRITISH REACH OUT TO MWW FOR TRADE PR

Invest-UK deputy director Ian Gibbons says he picked MWW Group, East Rutherford, N.J., as its charter PR firm because the advertising that he placed in the past just didn't get results.

"We ran ads in The Wall Street Journal and other publications," he told this NL.

Invest-UK wasn't pleased with the response to its message of getting U.S. companies to grow their businesses in Great Britain.

Gibbons decided to give PR a whirl. He invited a dozen PR firms to pitch the account, and whittled the list down to eight.

MWW won because of its enthusiasm, media relations savvy and contacts with key corporate decision-makers.

Gibbons made sure he interviewed the MWW team members that would handle its business. That included senior VP Richard Schineller and VP Michelle Beil-Smith.

Matthews Media Group, Rockville, Md., lands $23 million five-year communications account as National Cancer Institute renews its business at the shop recently acquired by Omnicom. CEO Molly Matthews has done work for NCI since 1987...Hill and Knowlton won a multi-million dollar campaign to educate Americans and policymakers about the public health sector. The Public Health Brand Identity Coalition is the client, and H&K's Jim Friedman, senior managing director in H&K's Washington, D.C., office, spearheads the effort. He is a 23-year veteran of the U.S. Public Health Service.

C&W CUTS 30; PN DROPS ANOTHER DOZEN

Cohn & Wolfe CEO Steve Aiello clipped 30 staffers from the payroll. "We delayed laying people off as long as possible," he told this NL.

C&W, he added, is "probably the last WPP-owned company to lay off people."

The firm's high-tech unit is especially hard hit. "The technology market essentially went south," said Aiello. C&W, for its part, has lost business and hasn't come up with a blockbuster account win of late, according to Aiello.

He sent a "state of our business" memo to staffers outlining the reasons for the cutbacks. The firm held staffer meetings in the U.S. and overseas last week to explain the cuts. "We have had to make the hardest decision of all and implement a number of redundancies, saying farewell to 30 of our U.S. colleagues," he wrote.

C&W, following the cutbacks, employs 485 people.

PN Slices Dozen in New York

Porter Novelli's Bob Druckenmiller trimmed a dozen people from the firm's flagship New York office. It has about 250 staffers.

He said PN has done "selective" cutbacks, slicing about 50 employees since the beginning of the year to cope with the economic downturn.

PN this year hopes to register growth in the low double-digit range.

"We've been winning business, but current clients are postponing projects," said Druckenmiller.

APCO HOOKS MARLIN

Myron Marlin, who was U.S. Attorney General Janet Reno's spokesperson, has joined APCO Worldwide as VP/senior strategist.

"I was attracted to APCO because I wouldn't get pigeonholed into one area," Marlin told this NL.

Besides litigation and crisis work, Marlin noted that he'll be involved in corporate restructurings, and merger/acquisition work.

Marlin had an eventful career at the Justice Dept.

He joined its civil rights unit in 1993, and helped promote the Justice Dept.'s landmark agreement with Denny's Restaurant chain regarding allegations of discrimination.

Marlin joined Reno's staff at the "tail end" of the Waco incident. As Reno's spokesperson, he handled a broad range of issues such as church arsons, discriminatory lending practices and the Navy's use of a Puerto Rico bombing range.

H&K FINGERED IN TRAVEL GUIDE MESS

Georgia tourism officials ran a rigged selection bid for publication of its travel guide, alleges Richard Goldman of Publication Concepts, Atlanta.

PC, which had published the guide for eight years, lost the bid for the 2001 guide to Southern Living, which is based in Birmingham, Ala.

Hill and Knowlton ran the RFP for its client, Georgia Dept. of Industry, Trade and Tourism.

Goldman told this NL he suspected "mischief" following losing the bid-though he undercut SL's price to do the book. PC bid $272,940, while SL offered $770,000 as its price.

Goldman asked for "all documentation" concerning the bid. That yielded a paper dated in June outlining a "verbal agreement" the state made with SL to do the book.

Goldman was contacted by H&K staffers by e-mail on July 19 to submit a bid within seven days.

Connie Neeley, then-deputy commissioner of the tourism guide, announced SL won the pact in August.

Goldman seeks damages

Goldman has filed a complaint with Georgia's Attorney General seeking financial damages from the lost bid. He had to cut 12 of 30 staffers.

Various Georgia convention bureaus have complained to the state they couldn't afford the $50,000 full-page ad rate in the SL guide, PC had charged $11,000.

H&K's Harry Costello, who oversees the firm's southeast region from Tampa, could not be reached for comment about the bidding process.

Neeley, on April 19, resigned her post effective June 30.

UPROAR RAGES OVER ANTI-SLAVERY AD

Salon.com columnist David Horowitz has been dubbed a "PR genius" by The Los Angeles Times for trying to run his full-page ad, "Ten Reasons Why Reparations for Slavery is a Bad Idea-Racist Too," in 50 college newspapers across the U.S. at the beginning of this month.

His campaign against reparations for slavery has roused a national uproar.

Associate dean Elizabeth Toth, a PR professor in Syracuse Univ.'s S.I. Newhouse school of public communications, believes Horowitz has already gained what he was after in the first place: publicity.

Horowitz says in the ad that African-Americans should be grateful to whites who fought to free them from slavery. The ad also claims no one group is responsible for slavery.
Proponents of reparations counter that those responsible for slavery should pay money to blacks for the financial ramifications caused by slavery.

Horowitz, a former editor of Ramparts magazine, is also editor-in-chief of FrontPageMagazine.com and the president of the Center for the Study of Popular Culture.

He said more than twice as many papers have refused his ad as have agreed to publish it (the actual score is 34-14), even though he offered to pay for the space to run it. Only eight college papers have been able to print it without incident.

Six papers which published it were visited by howling mobs, and three of those have apologized for doing so.

"The net result has been to bring the issue of intellectual freedom on American college campuses before millions of Americans," said Horowitz.

Horowitz said his position was meant to counter the case made by Washington, D.C., PR consultant "Randall Robinson and every reparations proponent known to me."

Robinson, who heads Trans Africa, is author of The Debt: What America Owes Blacks.

In it, Robinson argues that America needs to understand the nature and root of the problem that causes the economic disparity between blacks and whites and urges a committment of a magnitude equal to a Marshall Plan.

LAWYERS GET M&A PR ADVICE

Richard Nicolazzo, CEO/president of a Boston-based PR firm that has been involved in more than 30 major mergers and acquisitions, believes poor PR is the reason for the failure of so many mergers.

"Strategic communications is a driving force in making deals work," he recently wrote in an article for M&A Lawyer magazine.

While corporate financial executives, legal counsel, investment bankers and auditors conduct their due diligence prior to a deal, someone needs to concurrently execute a similar "communications audit" early on in the process, said Nicolazzo.

He recommends a 10-step process to the lawyers to ensure the adoption of a strategic PR plan:

1. Evaluate the corporate reputation of each side.
2. Pull the drapes off the skeletons in the closet.
3. Develop a situation analysis.
4. Establish a communications goal.
5. Define and dissect all relevent audiences.
6. Establish a clear positioning strategy.
7. Agree on consistent key messages.
8. Select and train spokespeople.
9. Synchronize communications implementation.
10. Incorporate measurement.

KANE BACKS OUT AS CLINTON MODERATOR

Larry Kane, a news anchor for KYW-TV, in Philadelphia, would not moderate a question-and-answer session after former President Bill Clinton spoke to the Old York Road Temple-Beth Am on April 22, in Abington, Pa.

Kane, a member of the Temple, said he could not moderate the session because "as a journalist, I couldn't live with the concept of screened questions."

Clinton, who typically gets $100,000 for a lecture appearance, will participate in a question-and-answer session only if the questions are submitted in advance to his office.

HOW TO OVERCOME THE FEAR OF PITCHING

"PR professionals' deep, dark secret is they hate calling the press to pitch them a story," according to an article in the March issue of HWH PR's newsletter, which is edited by Lois Whitman, president of the New York-based firm.

"Most PR folks would rather get lost in writing releases, developing strategy, creating major events and giving advice," according to the anonymous writer of the article.

"PR professionals do not like to admit their fear, even to themselves. It takes a certain kind of personality to get on the phone, make cold calls, and handle the rejection. It's a difficult process, even for the most seasoned experts. A PR pitch person has to love the end reward of producing a major story for his or her client."

The article offers these five recommendations for making pitches that get results:

1. Read everything in sight. Learn the editorial makeup of the medium you are pitching. Share this information with the client.

2. Treat the press with the utmost respect. You can't abuse their service. Even if you pitch them the best story in the world, they are still doing you a favor by writing or producing it.

3. Don't just call the press when you need them. You need to develop a relationship with them even if it is just over the telephone. Help them with other leads, research and contacts.

4. Press releases are very important. Don't just introduce a new product or service; explain how it is being used and what impact it makes.

5. Respect members of the press. Know their deadlines and limits. Be knowledgeable about the story you are pitching. If you try to disguise your ignorance and you get caught, you will never get that person on the telephone again.

NBA AND N.Y. TIMES AGREE ON PHOTO USE

The National Basketball Assn. has settled a lawsuit against The New York Times stemming from the paper's decision to sell a collection of game photos taken during the 1999 NBA playoffs.

The NBA had argued the offer violated terms of the press passes that photographers use to do their jobs.

The Times agreed to include a reference to NBA.com in its online and print advertising.

The National Hockey League and Major League Baseball also hope to regulate how game photos are used by publishers. Both leagues object to the use of game photos for non-editorial purposes.

Baseball's move is not aimed at newspaper and magazine coverage that benefits the game. But the league wants to limit how many photos are transmitted during games and how they are used.

Negotiators for MLB and publishing companies are close to an agreement that would end the dispute, The Los Angeles Times reported April 11.

Publishers said sports leagues have no legal right to tell them when news stops being newsworthy or how their words and images are used.

Sports leagues argue that publishers should not use their photos on T-shirts, and licensing companies that make deals with celebrities and athletes also oppose such usage by publishing companies.

In 1995, retired National Football League quarterback Joe Montana unsuccessfully sued The San Jose Mercury News over a poster that included his photo.

N.Y. FED HOLDS `VIRTUAL' PRESS CONF.

The Federal Reserve Bank of New York, which stopped holding its weekly press conferences (about the status of the money supply) last August, issues a page of "points" it wishes to make to journalists via a "virtual" press conference.

Journalists can access the page on the N.Y. Fed's website via a password.

PEOPLE ___________________________

Joseph Heroun has stepped down as acting editor of Boston magazine. No replacement has been named.

Gail Evans, 60, who handled guest bookings for CNN News for many years, is leaving to write a sequel to her book Play Like a Man, Win Like a Woman, about women in the workplace.

Coleman Andrews, 56, was upped to editor-in-chief of Saveur magazine, replacing Newsweek- bound Dorothy Kalins, 57.

Chris Anderson, 39, will replace Katrina Heron as editor-in-chief in June of Wired magazine. Anderson is business editor in the U.S. for the Economist magazine.

Rose Dosti, who wrote "Culinary SOS" food column for the Atlanta Journal-Constitution, since 1981, left April 8. She was replaced by Cindy Dorn.

Jenny Rosenstrach was named senior editor of Real Simple magazine. Rosenstrach, who had been a senior editor at Biography Magazine, also writes a column for Cooking Light Magazine and has written freelance pieces for In Style, Mademoiselle, New Woman and Frommer's Budget Travel.

Martha Irvine, a newswoman for The Associated Press in Chicago, has been promoted to national writer, covering stories about and of special interest to young readers. She will be based in Chicago.

Susan Casey, who helped create Outside magazine, was named editor of Sports Illustrated for Women, replacing Sandra Bailey.

Casey will put new emphasis on participatory sports when the mag changes to eight times a year.

Alex Heard, who is executive editor of SIFW, is returning to Outside as editorial director.

(Media news continued on next page)

JOURNALISTS' NET USE AT ALL-TIME HIGH

Journalists now use the Internet as easily as the phone, further increasing the myriad ways companies can provide information to the press, according to the 7th annual Middleberg/Ross Survey of Media in the Wired World.

Reporters and editors' use of the 'Net for e-mail, article research, and finding story ideas, news sources and press releases is at an all-time high, according to the survey, which was conducted by Don Middleberg, chairman/CEO of Middleberg Euro RSCG, and Steve Ross, associate professor at the Columbia Univ. graduate school of journalism.

For example more than 98% of respondents go online at least daily to check for e-mail and spend 15 hours a week online reading and sending e-mail.

Seventy percent of the journalists say they or their colleagues engage in dialogues with readers via e-mail and discussion groups.

In 1995, 59% of respondents reported they used e-mail. For article research, 92% of the respondents say they go online for this purpose in 2000, compared with 66% of respondents in 1995.

Key findings include:

-Journalists believe the Internet has made their jobs easier and improved the quality of their work;

-Seventy-one percent of respondents say they lack training in computer-assisted reporting, and of those who have received it, almost half got it on their own initiative;

-Of print respondents, 81% are searching online daily, yet journalists use topic-specific search engines and lack knowledge about specialized websites;

-Corporate websites are a key source of information when reporting breaking news when no other primary source is available.

The results are based on more than 500 journalists working at newspapers, magazines and broadcast outlets nationwide.
The trend data is based on responses from the last seven years, totaling about 4,000 responses.

MEDIA BRIEFS ______________________

Net paid circulation at The New York Times rose to 1,159,954 on weekdays and to 1,698,281 on Sundays for the six-month period ending March 31, according to figures filed by the publisher with the Audit Bureau of Circulations.

The Times is currently available in 199 markets, up from 58 markets in 1997, and is now sold at 24,000 national retail outlets, up from 17,000 in 1997.

The Los Altos (Calif.) Neighbor has changed its name to Beachcomber.

The biweekly newspaper, which serves 35,000 homes and businesses in East Long Beach, was acquired last June by Beeler & Assocs., a 23-year-old PR firm in Long Beach, owned by Jay Beeler.

P-O-P Times, a national news publication for the point-of-purchase ad industry, is offering free subscriptions to PR professionals.

William Schober, editorial director, said the paper features coverage of P-O-P efforts from companies like Coca-Cola, Anheuser-Busch, Sprint, Disney and Nike every month. Info.: 847/675-7400.

Samir Husni's Guide to New Consumer Magazines shows there were 874 new consumer magazines in 2000, up from the year before.

Whereas sex previously had been the leading content category with start-ups, it was replaced last year by celebrity personality stories, followed by sports, crafts, home, regional, and, only then, sex, according to Husni, who teaches at the Univ. of Mississippi.

The jump in regionals was sparked by the start up of Houston Bride, Oklahoma Gourmet, South Florida Money Watch and Florida Cuisine.

New York leads in new magazine launches, followed by California and Illinois.

The guide is $95. 888/269-5372; www.bowker.com.

PLACEMENT TIPS __________________

Crain's New York Business will start reviewing electronic consumer products for business execs in a new online section called "Gizmos & Gadgets," which will debut soon on www.crainsny.com. The section will also include a feature in which business executives explain why they use a particular product.

To be considered for this feature, publicists can e-mail the information to [email protected].

Men's Health is looking for expert-backed presentations and coverage of a wide variety of topics with a core target of men in their 30s.

Contacts by topic are: Joe Kita, travel; Hugh O'Neill, books; Warren Greene, gear; Ron Geraci, health; Adam Campbell, fitness; Steve Perrine, celebrities, and Brian Good, nutrition and food.

David Zinczenko is the editor in charge of the U.S. edition. Editorial offices are at Rodale Publications, 33 E. Minor st., Emmaus, Pa. 18098. 610/967-5171; fax: 967-7725. [email protected].

Parents magazine, which has acquired the subscriber list of the now-defunct Dads magazine, plans to include a special section dedicated to fathers.

Recommend Magazine, a nationally circulated travel industry magazine, won the Mississippi Travel Media Award for its extensive coverage of the state.

Laurel Herman, who is publisher/editorial director of Recommend, said the magazine is dedicated to providing travel agents with the most in-depth coverage of travel destinations.

She can be reached at 5979 N.W. 151st st., Miami Lakes, FL 305/828-0123; fax: 826-6950.

MOVED: Reuters America has relocated to the new Reuters Building at 3 Times Square, bringing together almost all of he New York-based staff.

NIRI NET ASSETS UP 61% TO $3.47M

Net assets of the National Investor Relations Institute climbed 61% to $3,472,966 in 2000, helped by a profit of $1,431,905 on its national conference and profits of $602,563 on seminars and teleconferences it held throughout the year.

Conference/seminar revenues rose 20.2% to $3,521,960 while expenses only rose 4% to $1,487,492. Cash and investments soared 67% to $4,150,553. The audit for the year ended Dec. 31 was completed Jan. 31 by Kaufman Davis, CPAs.

Total revenues in 2000 were $6,381,841 and expenses were $5,066,684. Cash/investments are thus well over the six months of revenues that many associations have as a goal.

Dues income rose only 5% to $2,085,738. CEO Lou Thompson said that a hefty reserve is needed in case the seminar business should turn down.

NIRI does not have a deferred dues account to provide for future services to members. It considers the dues it receives as a "contribution" to NIRI to be used at the sole discretion of the board.

Payroll costs of $1,350,277 for salaries and $230,830 for benefits were 24.7% of the $6.3M in revenues.

General travel/entertainment expenses were $99,717 while T&E plus printing/postage for the conference and seminars totaled $60,858. The 17-member NIRI board pays its own travel, food and hotel expenses as do committee heads and other volunteers.

McCahon Is New Chairman

Jane W. McCahon, former VP of corporate relations at Eastern Enterprises, Weston, Mass., and now with Conway Communications, took over as chairman at the annual meeting March 8, succeeding Bonnie Dennis, IR counselor in Los Altos, Calif.

Dennis told the annual meeting March 8 that membership grew 16% in 2000 to 5,251. Four years ago the total was 3,500.

About half of the new members have less than two years of experience in IR. About one-quarter of the total membership has 10 or more years in IR. About half the new members came from Nasdaq firms.

NIRI was quoted in 472 stories reaching 68 million subscribers/readers in 2000.

Thompson said that with Regulation Fair Disclosure companies must put more emphasis on non-financial factors. "It means a broader definition of the IR job," he said. Some analysts, he noted, are asking what their role is now that what is known about companies' earnings prospects "are in full public view." He said they must do more evaluating of long-term prospects.

BURSON HEADS GRISWOLD COMMITTEE

Harold Burson, founder of Burson-Marsteller and a longtime friend of the late Denny Griswold, founder of PR News, is chairman of the Denny Griswold Memorial Committee which will hold a service for Griswold in the near future.

Griswold died Feb. 7 in Norwalk Hospital after spending five-and-a-half years in Wilton Meadows Health Care Center, Wilton, Conn.

Burson was chair of the 50th anniversary dinner committee for PR News and Griswold. It was to have taken place Oct. 26, 1994 but was cancelled due to ill health of Griswold.

Other committee members thus far include Lisa Kovitz, president of Women Executives in PR, founded by Griswold in 1945; Shirley Alexander, representing the Newsletter & Electronic Publishers Assn., of which Griswold was an original member in 1969; Howard Hudson, who founded the New York arm of the NL group in 1969; Kathy Lewton, chair of PRSA; Bob Weintraub, chair of PRSA/NY; Jack Felton, president, Institute for PR; Barbara Burns, U.N. representative of the Int'l PR Assn.; Betsy Plank, 1973 president of PRSA and a longtime friend of Griswold; Elinor Guggenheimer, who is active in senior citizens' issues and who wrote a poem for the 50th anniversary WEPR dinner honoring Griswold; Norma Lee; John Budd; Sheila Kelley; Len Daniels; Wes Pedersen, and Terry Mayer.

LEWTON TELLS PRSA/NY OF PROGRESS

Kathy Lewton, chair of PRSA, told the board of PRSA/New York April 18 that the Society is making financial progress and that it will add increasing amounts to its treasury this year and the next two.

PRSA lost $640,000 in 2000 after some leaders predicted it would break even. It lost $426,288 in the previous year.
Lewton said 5,000 members did not renew last year but that many of them are now coming back. Calls are being made to those who did not re-up.

Lewton did not provide the audit for 2000, which has been at PRSA h.q. since early April. Asked for the budget for 2001, she did not have it but said it would be made available to anyone who asks for it.

Six of the board members including Lewton flew to Epping, N.H., Saturday April 21, where services were to take place the following day for the late Patrick Jackson, 1980 president.

PRSA picked up the expenses of Catherine Bolton, president, but the other directors paid any extra travel costs out of their own pockets, said Bolton.

Board members now get a stipend of $500 for air travel for each board meeting, all of which are in New York this year except for the one in Atlanta at the annual conference.

A PRSA/NY director asked the cost of the settlement with former president and COO Ray Gaulke, saying rumors are that it is costing PRSA $500,000. Gaulke has four years to go on a contract worth about $250K a year. Lewton said negotiations took place with Gaulke's lawyer and both sides have promised confidentiality. Gaulke continues to consult for PRSA, she noted.

Eight of the 16 PRSA/NY directors were present: Robert Weintraub, president; Michael Rinaldo, president-elect; Don Bates; Barri Rafferty; Grace Leong; Kathy Lauri; Dena Winokur, and Emmanuel Tchividjian. The meeting took place at Fleishman-Hillard, where Lewton and Rinaldo are employed.

PR OPINION/ITEMS

The National Investor Relations Institute (page 7) is cash-rich, unlike its two cousins, PRSA and IABC, which are cash-poor.

NIRI's cash and investments of $4.1 million is four times the $1M cash PRSA had last June 30 (latest available figure). NIRI's cash is double its dues income of $2.08M for one year. If PRSA had such savings, it would have nearly $8M in the till.

Why does NIRI have so much money? (Maybe it's overcharging members on dues, which are a hefty $425, and overcharging exhibitors.)

For one thing, NIRI has cultivated the service firms that put up nearly 100 exhibits each year at its conference. The Sunday night opening dinner is held among the booths with copious food and drinks. NIRI members treat exhibitors as equals and necessary partners, not as interlopers. The IR group made $1.43M from exhibitors in 2000 while PRSA only made $42K. These profits plus $602,563 in profits from other seminars are tax-free because the income is from educational activities, as defined by tax law.

PRSA closed its exhibit hall for five years and reopened it last year. It had concentrated on its two publications, Tactics and Strategist, whose advertising income is taxable because ads are sales and not educational materials. PRSA had to pay $135K in back taxes and interest last year for not properly accounting for its advertising income. In emphasizing publications over exhibits, PRSA picked the wrong horse.

Travel and payroll expenses of NIRI and PRSA also tell why NIRI has $$ and PRSA doesn't.

The 16 elected NIRI directors and committee heads pay their own travel expenses.

NIRI's travel bill was about $130,000 for 2000 while PRSA's was $581,877 in 1999, up 27% from 1998. PRSA not only pays directors' travel bills (including trips to London and numerous resorts) but started paying for ethics and APR board travel.

NIRI's payroll costs were $1.58M or 24.8% of revenues of $6.38M. PRSA's payroll costs (1999) were $3.15M, or 40.4% of revenues of $7.8M.

IABC's payroll was 28.8% of gross in 1997, the latest year available. Payroll for groups in the $5-$10M range averages 26.8%, says the ASAE.

Another huge cost that PRSA alone has is accreditation. It has spent more than $2M net on APR in the past ten years. Only 352 PRSA members showed up for the two APR exams last year, which is about equal to the 343 who showed up in 1985 when membership was 12,372 (current membership is 19,000+). Also, PRSA, compared to NIRI, has gone hog-wild over computers, spending $999,000 (as of 1999) on software and hardware. NIRI has spent $293,190 for all "property and equipment" (computers are not broken out) and about $50,000 for software.

NIRI CEO Louis Thompson told the annual meeting that with Regulation Fair Disclosure and more emphasis on non-financial factors in judging stocks, IR pros "must be in charge of crafting the company's strategic message." This means they will be moving into PR and dealing with general reporters. Corporate PR lately has come under the thumb of marketing, human resources and legal. A symptom of this is that the recent Arthur Page Society meeting concentrated on internal communications. Another symptom is that the corporate section of PRSA is the only one of 14 without a current slate of officers. It has no website although 10 sections do... Thompson said some analysts are wondering what their role is now that the public is to have equal access to corporate information. Not mentioned by Thompson was the analysts' other big problem-the criticism by six major media that analysts have become too sales oriented. A committee headed by Rep. Richard Baker of Louisiana will look at individual analyst holdings and how they effect their advice. One analyst had a stake of nearly $10M in a stock he analyzed...PRSA chair Kathy Lewton, who addressed PRSA/New York last week (page 2) should have brought along the 2000 audited report and the budget for 2000. This would have given the New York directors something tangible to discuss. Either she or Ray Gaulke should reveal the amount of the settlement to Gaulke, to whom PRSA owed at least $1M on the four years remaining on his contract. IABC told its members of the settlement it made with departed CEO Elizabeth Allan, who was at IABC 22 years. The new PRSA board is failing to take up the issue of decoupling office holding from APR, the No. 1 issue before the Society... Russell Garrett, husband of Susan Garrett, who had power of attorney for her aunt, the late Denny Griswold, operates a business on Amazon.com selling "oldie records" (Beatles, Yardbirds). He also reviews rock records and has the nickname, "The RealRuss" with the e-mail address of [email protected]. He showed up on Google.com, a search engine, broadcasting at 4:26 a.m. on Jan. 21, 2001 on the British Invasion Radio Station. One entry identifies him as Russell Garrett "from Westport CT USA." We e-mailed him but he didn't reply. The first question we want to ask is why didn't he and Susan tell Denny's friends in 1995 that she had broken her hip and was in Wilton Meadows so that friends could send her cards and flowers (not to mention the engraved Tiffany silver plate last seen in Ray Gaulke's hands)...the Williams Club, 39th and Madison, is on a membership drive and is open to college grads referred by a member (Jack O'Dwyer for info).