Edition, June 20, 2001, Page 1
WINS $34M SAVINGS BOND PR WORK
Earle Palmer Brown has won a five-year $34 million ad/PR/interactive
marketing contract to promote the purchase of U.S. Savings
Bonds and use of TreasuryDirect, the online investment program,
according to Phil Armstrong, managing director of EPB PR.
Fleishman-Hillard and Weber Shandwick Worldwide also pitched
the U.S. Bureau of the Public Debt account.
EPB is to pitch savings bonds to consumers looking for a
safe and competitive investment, according to Theodore Langlois,
who is in charge of savings bond marketing.
For TreasuryDirect, EPB is to increase awareness of the
program, and highlight the convenience of buying securities
over the Internet. More than 680,000 investors use TreasuryDirect.
That investment is worth more than $82 billion.
GOV. RICHARDS OPENS PSI/NY
Former Texas Governor Ann Richards will open a New York
office as senior advisor for Texas-based powerhouse firm
Public Strategies Inc.
She was a lobbyist at Verner, Liipfert, Bernhard, McPherson
Richards took the post because she always wanted to spend
time in New York.
Jane Hickie, who worked in Richards' political campaigns,
also is joining PSI as managing director.
PSI was founded in 1988 by Jack Martin, an aide to former
Texas Senator and U.S. Treasury Secretary Lloyd Bentsen.
He's also hired former White House Press Secretary Mike
McCurry and Mark McKinnon, who advised President Bush.
FINANCIAL PRO RAUTENBERG JOINS AIG
Financial PR pro Steve Rautenberg, 51, has joined American
International Group as VP-communications responsible for
PR, advertising, marketing services and special events.
He succeeds John Wooster, 62, who becomes special advisor
at the insurance giant that operates in 130 countries.
Rautenberg joins AIG from Canon USA, where he was VP and
general manager-corp. comms.
Prior to that, Rautenberg did a five-year stint in CC at
Reliance Group Holdings, and served 19 years in PR and PA
at Chase Manhattan Bank.
ORBITZ BOOKS KETCHUM, B-M
Orbitz, the controversial online travel agency that is owned
by major airlines, is using Ketchum and Burson-Marsteller
Ketchum's San Francisco office is handling media relations
for Orbitz. Ken Hooper, who is senior media specialist for
Ketchum, is in charge of PR.
Burson-Marsteller's Washington, D.C., office has been retained
for government affairs work.
Travel agents fear that Orbitz, which is owned by American,
Continental, Delta, Northwest, and United airlines, will
monopolize the business.
The U.S. Dept. of Transportation, however, said it is not
worried about that problem, but will monitor the site for
potential antitrust violations.
Orbitz launched a $100 million ad campaign last week to
attract cost-conscious travelers. That was created by TBWA
GETS $50K-A-MONTH PACT FROM HAITI
Patton Boggs is working to enhance the image of Haiti under
a $50,000-a-month contract the lobbying firm filed with
the Justice Dept.
The overall goal is to generate U.S. economic aid for the
The contract, which runs through the end of the year, says
PB lobbyists must meet weekly with publicists, and submit
weekly reports covering the "achievements by the team."
Those publicists include staffers from Qorvis Communications,
in which PB owns a financial stake, and Ross-Robinson Assocs.,
which is headed by Hazel Ross-Robinson. [She is the wife
of activist Randall Robinson, who is spearheading the effort
to win reparations for blacks over slavery.]
PB's work includes "placement of periodic stories,
opinion pieces and editorials favorable to the Government
in Haiti in U.S. media sources."
ADDS FEES OF $750K IN S.F.
Golin/Harris International has added $750,000 in fees to
its San Francisco office via the addition of Adaptec and
EC Outlook to its technology/e-business practice, according
to Tim Johnson, G/HI's managing director there.
Adaptec, marketer of data storage products, is looking for
a boost from G/HI's media relations pros.
EC Outlook, which develops e-business software, is looking
for corporate marketing support from.
Edition, June 20, 2001, Page 2
ST. SEEKS TO BOOST IMAGE
The Securities Industry Assn. issued a set of voluntary
"best practices" guidelines last week in a bid
to restore the public's and media's confidence in the ratings
and reports of analysts.
SIA president Marc Lackritz said the guidelines are meant
to "ensure that our industry abides by the highest
The SIA says the "practices," which include guidelines
on analysts' disclosure, compensation, and recommendations,
are meant to reaffirm the idea that "the client's interests
come first" on Wall Street.
Lackritz told The Wall Street Journal that the goal
is to "try to get back the public perception that analysts
are independent and call stocks as they see them."
The new standards say analysts should neither report to,
nor submit their research for approval by the investment
Congress Probes Street
Rep. Richard Baker (R-La.), chairman of the House Financial
Services Subcommittee, kicked off hearings on June 14 to
probe whether analysts are serving as "cheerleaders"
for stocks in which their investment houses have a financial
The subcommittee's goal is to probe the "relative degree
of erosion in the 'Chinese Wall' that has traditionally
shielded analysts from the influence of investment banking
interests," according to Baker.
HEADS PR AT IABC
Heidi Taff, who previously worked for a variety of clients
at Text 100 International PR and Niehaus Ryan Wong, joined
the International Assn. of Business Communicators, San Francisco,
as PR manager.
She will handle "proactive and reactive media relations"
as well as message development, supporting website presence
for PR and media messages, and developing media kits and
Interim president Louis Williams said Taff's appointment
"is just the beginning of the 'evolving' new IABC."
Julie Freeman will become president of IABC on July 1.
'BLEW IT,' SAYS COUNCIL
Bridgestone/Firestone made a bad move when it decided to
cut its 95-year supplier relationship with Ford Motor Co.,
according to a survey conducted by the Council of PR Firms.
Two-thirds of the 130 member companies polled by the Council
disagree with B/F's decision.
Ford, on the other hand, is doing the right thing by spending
$3 billion to replace the 13 million tires, according to
66 percent of respondents.
A vast majority of the PR pros feel that both B/F and Ford
should have worked together to patch up their problems.
That could have limited damage to the reputations of both
companies, say 85 percent of responding PR pros.
Jack Bergen, president of the Council, calls the B/F-Ford
mess a "landmark communications issue."
He feels the tussle will have a "profound impact on
corporate relationships for years to come."
Suggestions for B/F
What can B/F do to restore its tattered reputation?
This is what the respondents say:
The company should vigorously defend and demonstrate the
safety of the tires it now makes (62 percent).
Drop the Firestone name in favor of Bridgestone or another
brand (18 percent).
Hire a spokesperson with a lot of credibility (6%).
Sue Ford for the harm that its recall did to the B/F reputation
Offer a $100,000 quality guarantee on each tire that there
are not manufacturing defects (four percent).
Publicly blame defects in the Ford Explorer design for the
accidents that have occurred (two percent).
KEEPS EYE ON CLIENTS' COMPETITORS
Fleishman-Hillard has established a "global competitive
intelligence services" unit to provide clients reports
about how competitors are viewed by industry analysts, covered
by the media and gossiped about on the Internet.
We began "ramping up" in the U.S. about a year
ago, Ron Penoyer, senior VP at F-H, told this NL.
F-H will now offer competitive intelligence services to
Asian clients from Hong Kong, and plans to service European
ones from London.
Ronda Sauget directs the CI unit. She reports to Lisa Richter,
head of research.
SCALE BACK MEDIA CENTER
The Mormon church is scaling back plans to sponsor a media
center where unaccredited journalists could work during
the 2002 Winter Olympics.
Instead, the church will provide a news center in the downtown
Joseph Smith Memorial Building "to respond to working
journalists who need information to report on the church,
its people, beliefs and history," spokesman Dale Bills
Sitters International, King, N.C., has retained Catan
Communications, Mine Hill, N.J., to handle publicity for
the third annual "Take Your Dog to Work Day" on
Wayne Catan said more than 2,000 companies will participate,
led by Loews Hotels and Iams Co.
MAN' MAKES N.Y STAGE DEBUT
"P.R. Man" made its stage debut on June 15 at
the Ohio Theatre, 66 Wooster st., in New York.
The play, which is produced by the SoHo Think Tank, is based
on a book entitled Toxic Sludge is Good for You,
which was co-authored by John Stauber and Sheldon Rampton.
Performance schedule: 212/966-4844.
Andrea Remmler, 45, an executive for The Vandiver
Group, St. Louis, succumbed to complications from colon
cancer on May 31.
Edition, June 20, 2001, Page 3
NEWS TRIES TO WIN BACK GROCERS
The New York Daily News is trying to win back grocers
with three advertorial sections.
Ken Frydman, News spokesman, said the paper hopes the supplements,
which were produced for the ad department by a freelance
writer, will "bring supermarkets back into the newspaper."
The Daily News lost up to $100,000 in weekly ad revenue
because of its "Dirty Shame" investigation of
supermarkets. All but one of the city's major supermarket
chains stopped running ads after a series said many stores
had failed state inspections. The series, based on state
inspection reports, began on May 3.
All three supplements, which are identified on the cover
as "Special Advertising Sections," deal with topics
and issues that are one-sided in favor of the grocers and
The first of the four-page supplements, was distributed
in the June 13 edition. A second supplement ran in the June
14 edition. The final one ran on Sunday, June 17.
No current or former staffers at Dan Klores Comms., which
handles publicity for the News, were used to provide copy
for the sections, according to Frydman, who would not divulge
the name of the freelance writer.
SEEKS GUESTS FOR TV SHOW
Cheryl Perry, a producer for Fox TV Studios, in Beverly
Hills, is asking publicists for help in booking millionaires
as participants in a new reality series to be shown on USA
Network. Fox has joined with A. Smith & Co. Productions
to produce eight episodes, entitled, "The Pot."
Perry said the program is "a PR dream come true."
Participants might appear on the cover of entertainment
magazines, and in interviews for TV shows. "The opportunities
are enormous," she said.
The program starts with eight millionaires who ante up $1
million apiece to take part in the "largest winner-take-all
event ever seen." Each millionaire, called a "general
manager," will operate as owner and manager of a team
of three players, which consists of regular people from
all walks of life.
The victorious millionaire will get $4 million for himself
and allocate $3 million to his players as he sees fit. The
remaining $1 million will got to charity.
Perry welcomes phone calls. She can be reached at 310/828-1811
or [email protected].
MAGS EXAMINE RELEASES
Press releases are examined by CFO and U.S. Banker
in their June issues.
article, which says more and more finance chiefs are being
tapped to deliver tough news, cites a situation involving
Autt Inc.'s CFO Donald Henry, who was confronted with questions
after his Minneapolis-based company reported it was cutting
"Spending time on the release really helped organize
our thinking which made it easier to talk to people,"
Mark Bruno complains in U.S. Banker that "many PR folks
write their releases in the worst way possible."
He said the "most prevalent and annoying practice is
a long-winded first sentence, which includes a run-on clause
Bruno said such clauses are so long that by the time the
editor gets through it, he or she loses track of the point.
"Similarly annoying," said Bruno, "is the
tendency for every PR release to describe the subject company
as the `leader' or `leading provider'."
Orbitz.com, which debuted June 4, is covering travel
"Travel Watch," which is described as the first
real newsroom within a travel site, is staffed by journalists,
led by Mary-Jo Lipman, who is a former travel writer and
editor for CNN.com and producer, writer and editor of "CNN
Lipman's goal is to create a "breaking news" source
for travelers. The site, found on Orbitz's home page (www.orbitz.com),
will feature late-breaking news and information that could
affect one's trip. It also will have feature articles on
destinations and where celebrities are vacationing.
The source of information will be news and information organizations,
including the news services, Federal Aviation Administration,
and freelance travel journalists, as well as Orbitz's in-house
staff, which includes air traffic controllers, travel journalists
and industry experts.
Orbitz, a full-service online travel agency, based in Chicago,
was founded by American, Continental, Delta, Northwest and
DS Simon Productions, New York, has inked a deal with
Beststuff.com's family-lifestyle editor Julie Edelman to
produce new product segments for local and national TV markets.
The firm is looking for PR pros to send products for review.
Edelman covers products and trends that relate to children,
teens, home and family.
Publicists can e-mail ideas and suggestions for her segments
to [email protected],
or [email protected].
Red Herring has signed up Christopher Byron to
write a monthly financial column, called "The Contrarian,"
which will debut in the July 15 issue.
Byron currently hosts MSNBC.com's "High Noon on Wall
Street," a real time financial news radio show on the
news continued on next page)
Edition, June 20, 2001, Page 4
"Environmental journalism as a specialty is being killed
by its own success," said Joseph Davis, who is acting
editor of the Environment Writer, a Washington, D.C.-based
"Environmental journalism has sprawled beyond the boundaries
once set for it and invaded other parts of the journalistic
garden like a weed," says Davis. "There is so
much environmental news it won't all fit in a single category
He said environmental stories are being covered by outdoor
writers for the sports section, healthcare beat reporters
for the health section, and stories in the business and
lifestyle sections. Even the comics page has environmental
commentary in "Doonesbury" or "Mark Trail,"
"One measure of the vitality of the environmental beat
is the frequency with which new major story-areas pop up
and become semi-permanent," said Davis, who cited climate
as an example. "Fifteen years ago, climate was not
a story; today it is a long-running story which has spawned
new outlets devoted solely to covering it. The same could
be said of biotechnology, or asthma, or endocrine disruptors,
or fuel cells."
EW compiled this list of "virtually free news resources"
for environmental reporters to keep up with what's happening:
-The TipSheet (www.nsc.org/ehc/jrn/tipindex.htm)
-Environmental News Network (www.enn.com/news/index)
-Environmental News Service (www.ens-news.com)
-Editors Web (www.editorsweb.org/index.htm)
-Planet Ark (Reuters) (www.planetark.org/dailynewshome.cfm)
-Environmental Media Services (www.ems.org/news.html)
IS GOING OFF THE AIR
"Bozo," the weekly children's show, is going off
the air Aug. 26 after 45 consecutive years on TV.
About 183 local TV stations have produced Bozo shows under
licensing from Larry Harmon Picture Corp., Beverly Hills.
Harmon 76, who made his first Bozo licensing deal in 1956,
gave weatherman Willard Scott, as "Bozo," his
first TV job.
Harmon's company is bringing out a life-size, robotic verson
of the red-topped TV clown. The mechanical Bozo, which will
be totally interactive, will sell for $6,000.
A new cereal, Bozo's Fruit Whirls, will also be introduced,
as will a retro version from Hallmark of the metal Bozo
lunch pail. Original
versions of the lunch bucket sell for more than $300 on
the collector's market.
The Lee Solters Co., Beverly Hills, handles publicity for
TO WRITE SUNDAY COLUMN
Victoria Gotti, the 36-year-old daughter of jailed mob boss,
John Gotti, has begun writing a Sunday column for The
New York Post.
Her first column appeared in the June 10 edition.
Gotti, who writes romance-mystery novels, the most recent
being last year's Superstar, will write stories about
the city and its residents, according to Post editor Col
Allan, who hired her.
Carmine Angello, Gotti's husband of 16 years, is scheduled
to go on trial in September on federal racketeering charges.
PUBLICIST GUARANTEES COVERAGE
Roger Brown, 81-year-old publicist, is still making good
on his guarantee to get placement of stories in top media.
Brown, who created his copyrighted "Proved Publicity"
concept about 40 years ago, said "We have had this
arrangement with clients for several years, and at no time
have we failed to exceed a circulation-audience total."
Currently, Brown will guarantee to get placements in top
media at a cost of $3,500 per million circulation-audience.
If he agrees to guarantee to deliver a total circulation-audience
of 100 million, the clients pays him $350,000.
The total expenditure includes fee, staff time and out-of-pocket
and production expenses, and there are no "extras"
in connection with reaching this agreed-upon total, he said.
Excess circulation-audience within the agreed-upon period
is delivered at no additional charge.
"If, for any reason whatsoever, we would deliver, say,
45 million of a promised 50 million circulation-audience
total, or 95 million of an agreed-upon 100 million total,
we will deliver the additional amount prior to starting
any negotiations at all regarding a second period of operation,"
Brown enjoys hearing from friends in the PR field. He can
be reached at 6203-1 Bay Club dr., Fort Launderdale, FL
Brown's guarantee is based upon Audit Bureau of Circulation
figures for national magazine, Sunday supplement and major
newspaper placements in print, and A.C. Nielsen ratings
for the particular national and regional TV programs on
which client features appear.
Angelo, 27, who had been deputy business editor, was promoted
to metropolitan editor of The New York Post, replacing
Jonathan Auerbach, 34, who was upped to assistant managing
Edition, June 20, 2001, Page 7
KIDS" PROGRAM TOPS ANVILS
The "Healthy Kids Now Outreach Campaign"of the
Washington State Dept. of Social and Health Services Medical
Assistance Administration Division won PRSA's "Best
of Silver Anvil Award" June 14 in ceremonies at the
Equitable Tower, New York.
The program was conducted with Desautel Hege Communications
and Health Improvement Partnership.
Launched in February 2000, it has enrolled 40,000 previously
uninsured children in medical programs.
Winning regular Anvils were 46 programs including the Washington
State program. There were 736 entries, second highest total
Ketchum and its clients took ten Anvils, Fleishman-Hillard,
four, and PRR (Pacific Rim Resources) and The Standing Partnership,
41 "Awards of Excellence" Given
Also presented were 41 "Awards of Excellence"
to entries considered to be of Silver Anvil quality. They
are only given in categories with an Anvil winner. Kathleen
Lewton, chair of PRSA, provided the welcoming address. Masters
of ceremony were Christopher Veronda, 2001 honors &
awards chair, and Kathy Cripps, 2001 Silver Anvil chair.
Presenters were Gerard Corbett (also 2001 Bronze Anvil chair),
and Tanya Maria Morah. The evening included a cocktail party
and supper. Sponsors were Burson-Marsteller; Fleishman-Hillard;
Hitachi America; Ketchum; Ruder Finn, and VMS.
Ketchum's winners included marketing programs with Heinz
North America/StarKist Seafood ("Charlie's Latest Catch:
The Launch of Star Kist Tuna in a Pouch"), and Levi
Strauss & Co. ("Levi's Tunes into Teens-Music &
Other winners for Ketchum and its clients were CDI Corp.
(institutional); Frito Lay (special events, seven or fewer
days); GlaxoSmithKline Consumer Healthcare (crisis); 3M
(internal comms./business); Rutgers Univ. (internal comms./nonprofit);
Procter & Gamble (multicultural PR), and Tropicana Products
F-H's winners were with SBC Communications/Pacific Bell
(special events, more than seven days); Amer. Assn. of Clinical
Endocrinologists (public service/assns.); Insure-A-Kid Community
Collaborative, Austin (public service/partnerships), and
ebizmix.com (integrated comms., B2B).
Summaries of the winning programs are at www.silveranvil.org.
HOOKED ON CELEBRITIES
The media are hooked on celebrities, according to a poll
conducted for Slay PR, which was recently known as Martin
Nearly 40 percent of the 1,037 respondents polled in April
believe celebrities have the best access to the media.
That's followed by politicians (26 percent), athletes (19
percent), "regular people" (six percent), CEOs
(four percent) and religious leaders (three percent).
Celebrities, according to counselor Joe Slay, can "unlock
the door to the media" when it comes to pitching a
Jerry Lewis does the best job in pitching a cause or group
(Muscular Dystrophy Assn.), according to 36 percent of respondents.
He's trailed by Michael J. Fox-Parkinson's Disease (16 percent),
Charlton Heston-National Rifle Assn. (9%), Christopher Reeve-spinal
cord injuries (8%), and Rosie O'Donnell-adoption (7%).
THE PRESS, SAYS FLEISCHER
"Think like a reporter, ask the right questions and
get the facts right," was White House Press Secretary
Ari Fleischer's advice to PRSA's National Capital Chapter
at its 33rd Annual Thoth Awards dinner on June 7.
A robust press keeps this nation strong, which is why it
deserves respect from PR people, he told the more than 150
people at the Mayflower Hotel. He urged PR pros to be as
helpful as possible to requests from the media.
Other advice for PR pros: "be substantive," "ask
what are the facts; what is the truth," "do your
homework," and "don't talk to the press until
He said PR people must, "be patient with reporters
as they like to ask the same questions over and over."
Fleischer said it helps to have a sense of humor in the
PR profession. "What you do is often serious, so find
time to have a sense of humor; the press likes that,"
The Press Secretary rises each day at 5:15 a.m. and reads
the major newspapers before arriving at The White House
at 7:15 a.m. He then meets with his staff and Karen Hughes,
Fleischer said that he listens a lot when he is meeting
with President Bush. "The best way to speak for someone
is to listen to them," he said. He also added that
President Bush is "understanding of the way the press
does its job."
Fleischer also said that the West Wing of the White House
is not as it appears on the television series, "The
West Wing." On the series there's a lot of hustle and
bustle and people are walking around everywhere. The real
West Wing, said Fleischer, is "very, very quiet."
In describing his job as press secretary, Fleischer said,
"It's one of the most exciting jobs in the world. It
is a humbling thing to do, to know your job is to help reporters."
Hatchigan, a former PR executive for Ford Motor Co.,
is writing How to be Your Own Publicist, scheduled
to be published next year by McGraw Hill/Contemporary. One
of her favorite placement techniques is to piggyback on
Edition, June 20, 2001, Page 8
Securities Industry Assn. took a PR hit by releasing
its "best practices" guidelines two days before
Congress opened hearings on analysts' conflicts of interests.
The guidelines are "nice, but a little late,"
said Rep. Paul Kanjorski. He criticized the voluntary rules
as toothless since there are no enforcement mechanisms.
Congressman Richard Baker, who chaired the House subcommittee,
dismissed the guidelines as something that won't satisfy
his panel. The rules, to him, set a "minimum standard"
of behavior for Wall Street.
has been a steady media drumbeat about the loss of credibility
of Wall Street research in both the financial and mainstream
media during the past year.
The SIA was asleep at the switch. Had it moved earlier,
the trade group could have defused some of that criticism.
The guidelines, instead of re-building the Chinese Wall
between research and investment bankers, now appear as a
means to head off federal regulation.
The ad slump will end next year is the good news
from McCann-Erickson's Robert Coen. That's when the ad market
will grow about five percent due to spending for the Winter
Olympics and Congressional elections.
The bad news is that Coen cut his 5.8 percent growth forecast
for this year to 2.5 percent. He expects $250 billion will
be spent for ads this year.
The Jerry Lewis saga offers PR people a good lesson
about what happens when a successful pitchman utters some
boneheaded remarks. The comedian is the No. 1 celebrity
pitching a cause-according to a poll conducted by Slay PR.
That did not protect Lewis from the firestorm of controversy
that he ignited after saying people give money to Muscular
Dystrophy Assn. out of pity for people with MD.
Lewis quickly apologized, and the MDA reprimanded its national
chairman. Both were posted on the MDA website.
One MD advocate scolded the media for letting Lewis raise
money for "Jerry's Kids." She blasted Lewis and
the MDA for holding an annual telethon that exploits children
as a vehicle to raise millions. The person noted that Americans
don't exploit children as farm laborers or in sweatshops.
But it's okay when its done on behalf of Jerry's Kids.
raised $54.6 million for the MDA last year in the telethon,
which he has been doing since 1966.
It will be interesting to see what impact his remarks have
on the upcoming Labor Day Telethon.
The Slay PR poll was conducted in April before Lewis made
Joe Lockhart resurfaces after serving as spokesperson
for volatile Oracle CEO Larry Ellison. The former Clinton
White House Press Secretary joins buddy and former Al Gore
strategist Carter Eskew as partners at The Glover Park Group.
Michael Feldman, Gore's former traveling chief of staff,
rounds out the group.
They had planned to open the firm in the fall but moved
up that plan after power in the Senate shifted to the Democrats
following Vermont Senator Jim Jeffords' shift to the GOP.