Edition, June 27, 2001, Page 1
WINS AIDS VACCINE ACCOUNT
The National Institute of Allergy and Infectious Diseases
picked Ogilvy PR Worldwide to handle a three-year contract
to create a PR campaign to promote HIV vaccine research.
The firm's Washington, D.C., office is to educate the public
and health community leaders about the progress that has
been made to develop a treatment for AIDS.
Tom Beall, co-director of Ogilvy's health and medical unit,
said the business is a "wonderful" win, and that
finding a vaccine for AIDS is "something we are passionate
While Beall said he will be "attached" to the
account, SVP Al Hinman will handle day-to-day activities.
Hinman will lead a team of six staffers who will be supported
by "specialists" throughout Ogilvy.
The NIAID plans to spend $3.4 million in the first year
of the program. It is a unit of National Institutes of Health.
MS&L GRABS $5M GEORGIA TRAVEL BIZ
Manning, Selvage & Lee has scooped up its share of the
$5 million Georgia Dept. of Industry, Trade and Tourism
account as the PR component of Match Team Georgia.
Match Inc., an Atlanta ad agency, and Ant Farm Interactive,
the online marketer, are MS&L's partners.
Robert Morris, communications director for GDIT&T, said
MTG beat out Fleishman-Hillard, Clarion and Bayless Cronin
for the account that drew 11 bidders.
J. Walter Thompson/Hill and Knowlton had the account, but
did not pitch.
CANNING RUNS EDELMAN OVERSEAS
Alison Canning, who once ran Burson-Marsteller's U.K. unit,
joins Edelman PR Worldwide on July 1 as president/international
operations. That's when Edelman completes the acquisition
of Canning's First&42nd management consultant firm that
she founded in 1997.
Canning will remain chairman of First&42nd, and search
for a managing director to run the shop that serves clients
such as British American Tobacco, Virgin Trains and Coca-Cola.
Canning will oversee Edelman's 30 offices in Europe, Asia-Pacific,
Latin America and Canada. She succeeds Mike Morley, deputy
chairman, who was Dan Edelman's first overseas hire.
F-H HELPS MITSUBISHI'S MONTERO CRISIS
Fleishman-Hillard is helping Mitsubishi Motor Sales of America
deal with its PR crisis triggered by Consumer Reports
magazine which rated its 2001 Montero Limited SUV as
"not acceptable" because it tipped during sharp
turns at 37 miles per hour.
"If you're shopping for an SUV, we advise you not to
buy the 2001 Montero Limited until the safety problem has
been corrected," said CR.
Mitsubishi defended its SUV in a response that ran in the
magazine. The company said it spent thousands of hours to
design and test the Montero. Those tests validated its "stability
and safety," it said.
F-H is distributing a statement by Pierre Gagnon, president
at MMSoA, blasting CR's conclusion as false. The conclusion
is based on a "widely criticized, unrealistic maneuver
that can be used to force vehicles to tip up under extreme
Mark Barnhill handles the account at F-H/L.A.
REP. TAPS WEBER SHANDWICK
Weber Shandwick Worldwide's Grupolink unit has picked up
the Dominican Republic's travel PR account, according to
Bruce Rubin, CEO of WSW's Latin American region. The account
bills in the "healthy six-figure" range. Lou Hammond
& Assocs. and Hill and Knowlton also pitched.
Rubin, who described DR as a vacation gem that is largely
unknown in this country, said "Our goal is to raise
DR's awareness in both the U.S. and Canada."
added Jay Ziegler as managing director/Sacramento responsible
for PA operations in California. He managed the Gore-Lieberman
campaign in that state. Ziegler also had communications
responsibilities at the U.S. Trade Rep.'s office, Interior
Dept. and Comsat Corp...Larry Sennett becomes president
of Edelman PR Worldwide's technology practice on July 9.
The former Ogilvy PR Worldwide high-tech head succeeds Miller
Bonner, who becomes a consultant to Edelman. Sennett
will be based in San Francisco, and report to Leslie Dach,
Edelman's vice chairman.
Edition, June 27, 2001, Page 2
OF ANTI-BIOTECH PR, SAYS ACSH
The American Council on Science and Health is warning journalists
to beware of accepting misleading information presented
by activists protesting the Bio 2001 conference being held
in San Diego June 24-27.
Activists will be trying to turn San Diego into another
Seattle, Jeff Stier, an ACSH spokesperson, told this NL.
While an image of a 600-pound tomato may make a compelling
visual for a TV camera, it's only part of the scaremongering
techniques employed by activists, he said.
ACSH wants journalists, instead, to report on what it views
as the sound science used by the biotech industry to demonstrate
the safety of biofoods.
The Council has issued a three-page press release bashing
That document is called "Warning: `Biodevastation'
Activists Spread False Fears About Safe Foods."
It warns that activists "use products associated with
children-like milk and ice cream-and falsely link these
products with horrible ills such as cancer to evoke the
greatest fear among parents and the consumer public."
The release dredges up the 1989 Alar scare that it blames
on Fenton Communications. [ACSH founder Elizabeth Whelan
coined the term "Alar hoax."]
It claims that FC is whipping up fears about cows treated
with bovine growth hormones to build sales for client Ben
& Jerry's and a variety of other organic and natural
products companies whose sales benefit from these scares.
David Fenton could not be reached. He is on vacation, said
The Council, continuing its attack, warns against "slick
public relations professionals" promoting spokespeople
who proclaim that BST-treated dairy products "cause
cancer, harm cows and hurt small dairy farmers."
It recommends reporters "check the facts from the hundreds
of real experts who have published and commented on these
ACSH provides quotes on the safety of bovine hormone growth-laced
milk from the American Cancer Society, American Medical
Assn., National Institutes of Health and former Surgeon
General C. Everett Koop.
The Council is an industry-funded group.
"We are very public about getting money from industry
and pesticide makers," said Stier.
BSMG Worldwide, which represents the biotech industry, is
one of the Bio 2001 sponsors.
STEVENS INDUCTED INTO CCNY's HALL
Art Stevens, chairman/CEO of Publicis Group New York, was
one of 10 graduates of the City College of New York to be
inducted into the school's Communications Hall of Fame.
Stevens, who graduated from CCNY in 1958, was inducted at
the 26th annual Communications Alumni Dinner June 5.
Other inductees were: Maury Allen, retired sports writer
for The New York Post; Arthur Gelb, retired managing
editor of The New York Times; Vivian Gornick, author
of seven books; Milton Gralla, former publisher of National
Jewelry; A.H. Raskin, retired assistant editor of the
editorial page of the NY Times, and Upton Sinclair,
writer, whose book, "The Jungle," published in
1906, led to the establishment of the Pure Food and Drug
Act of 1906.
TOPS NINE OTHERS FOR McD's/U.K.
Weber Shandwick Worldwide beat nine of Britain's top firms
in a heated pitch for the McDonald's PA account.
Contenders included GCI Group's APCO unit, BSMG Worldwide,
The Communication Group and Bell Pottinger.
McDonald's has struggled in the U.K. in the aftermath of
"Mad Cow" and foot and mouth disease.
CEO Jack Greenberg admitted, in issuing a second quarter
update on June 15, that consumer concern over the safety
of the European beef supply has persisted longer than the
company had anticipated.
WSW will address that food safety issue and how McDonald's
will deal with the U.K.'s plan to restructure its agriculture
Colin Byrne, WSW's U.K. CEO, heads the McDonald's account.
He is assisted by Jonathan McLeod, senior director, and
Peter Bowyer, director.
Their McDonald's counterparts are Mike Love, VP-director
of corporate affairs; Eddie Bensilum, head of communications,
and Amanda Pierce, media relations manager.
HELPED CAYMAN ISLANDS COME CLEAN
The Financial Action Task Force dropped the Cayman Islands
from its list of countries accused of being havens for money
The FATF, which includes 30 wealthy nations, made that decision
following a meeting in Paris on June 22.
Hill and Knowlton had publicized the progress that CI made
to restore faith in its banking system since it was cited
by the FATF a year ago.
Maria Sheehan, managing director in H&K's Washington,
D.C., office, works on the account.
She is also CI's liaison to the powerful D.C. mover and
shaker Fred Fielding, a former counsel to Presidents Reagan
The Wiley, Rein & Fielding senior partner billed CI's
Office of the Financial Security at a $500 hourly rate,
capped at $100,000 per-year. He sent the invoice to Sheehan.
Panama, Bahamas and Liechtenstein also were removed from
the FATF's blacklist.
The organization added Egypt, Guatemala, Hungary, Indonesia,
Burma and Nigeria to the roster.
It threatened Russia, Philippines and Nauru with sanctions
if they don't clean up their financial acts by September.
Edition, June 27, 2001, Page 3
US 'BEATS,' SAY EDITORS
The New York Times is deluged by press releases every
day and prime candidates for the wastebasket are releases
aimed at an editor when they should have gone to a beat
This was a key point made by three Times editors who spoke
before 160 PR people at a Publicity Club of New York luncheon
They stressed that information about reporters and their
beats is available from several sources at the paper. Times
editors trust the judgment of beat reporters and are concerned
that important materials might be lost in the deluge.
PR people who pitch editors instead of the proper reporter
show they're not familiar with the beats, said Glenn Kramon,
are "more likely to be your friends than editors,"
said Rich Meislin, technology news editor.
Jonathan Landman, metropolitan editor, believes most PR
people "really don't read the paper."
PR pros who have established relationships with the beat
reporters and know "in great detail what they do and
how they do it" have the best chance of getting their
materials used, said Landman.
He urged the publicists to "follow the bylines"
and learn what's in reporters' heads and not to waste their
time on routine matters "that will never be covered
by our paper." A "good, well-thought out pitch"
can result in coverage, he added, but clever pitches cannot
help a poor story idea.
He said one PR pro regularly gets through to him because
he doesn't directly pitch any clients. "His calls are
not pitches at all," said Landman.
Is 150 Years Old
Kramon, noting the Times is 150 years old this year, said
the paper has the "best and most loyal readership."
He touched off laughter when he said the Times heard from
one person who said he had read the Times without fail for
60 years even though he "hated it."
Kramon defined the business reader of the Times as someone
who is "educated, affluent, self-interested and sometimes
public-minded, a generalist who is interested in business
and a whole lot more."
He said the Times likes to explore major topics and trends.
He looks for stories with "risk and tension" in
them rather than "puff" stories. He walked the
audience through the many elements of the paper's business
He described the new feature each Wednesday in which bosses
talk in the first person about something personal in their
Meislin said he welcomes newsy calls from PR people but
not calls pitching some "mundane" topic that couldn't
possibly make the paper. "Watch the material we cover,"
He said e-mail is opened first now, then voice mail, and
then regular mail although a year or two ago that order
Meislin advised the PR pros not to send an e-mail and then
follow it up with a phone call.
Asked about how the Times was doing with advertising, Kramon
said it's down but still very high. "Advertising was
Mount Everest and now it's Annapurna," he added.
There have been staff cuts at the Times but so far "maybe
one percent" of the reportorial staff has been affected,
Asked whether the paper has ever considered a PR column
to match the ad column, he replied in the negative. Reporters
are assigned to write about PR topics "from time to
time," he added.
ELECTED PCNY PRESIDENT
Howard Bailen, director of media relations, Mercer Management
Consulting, has been succeeded as president of Publicity
Club of New York by Peter Himler, EVP, managing director
of media relations at Burson-Marsteller. Bailen served three
years as PCNY president.
FOOD PROGRAMS GET BETTER
food programs have improved as food coverage in general
has advanced so far in the last few years, according to
Regina Schrambling, who writes for The New York Times.
Schrambling said there is much more culinary programming
today, from breezy 60-second segments on all-news stations
to hour-long "magazines."
"When food is done well on radio, it can make you pull
a pot off the stove and concentrate so you don't miss a
word," said Schrambling.
"One reason radio is so effective is that it's impossible
to tell when the straight stuff ends and the paid ads begin,
if the same voice is doing all the talking," she said.
These are some food programs on radio in the New York area:
-"Dish" with Ed Levine, 7 p.m. Sundays on WNYC-AM
-"Food Talk with Arthur Schwartz," noon to 1 p.m.
weekdays on WOR-AM (710);
-"In the Kitchen with Stan and Floss Dworkin,"
10 to 11 a.m. Saturdays on WFAS-AM (1230);
-"New York and Company" with Leonard Lopate, 11
a.m. weekdays on WNYC-AM. It's a talk show with food and
wine experts as occasional guests.
-"Radio Gourmet," 6:30 to 7 p.m. Mondays on WGBB-AM
-"The Restaurant, Food, Theater and Travel Show,"
with Ira Kleinman, 9 to 10 a.m. Sundays on WFAS-AM, and
-"The Splendid Table," with Lynne Rossetto Kasper,
Saturdays from 4 to 6 p.m. on WNYC-AM and 5 to 6 p.m. on
news continued on next page)
Edition, June 27, 2001, Page 4
DERIDES FINANCIAL PRESS
Michael Bloomberg, who started Bloomberg News, told financial
journalists that their coverage of the new economy has been
In his keynote address at the annual awards dinner of the
New York Financial Writers' Assn., Bloomberg questioned
why reporters did not make more of an issue of the young
ages and relative lack of experience of many of the chief
executives of the dot-com companies. How to run a company
"cannot be learned overnight," said Bloomberg,
who is 59.
the business press "is to be commended,"he said,
saying most financial reporters are "smart and honest"-something
he "did not recognize" until he started to be
covered by political reporters. Bloomberg is seeking the
GOP's nomination as its candidate for Mayor of New York.
Wins Highest Award
William Wolman, who is chief economist at Business Week,
received the NYFWA's Elliott V. Bell award for his contribution
to the profession of financial journalism. He is the 26th
recipient of the group's highest award.
The wife and family of Jeff Cole, who died in a small-plane
crash in January, on assignment for The Wall Street Journal,
were presented a memorial plaque by Paul Steiger, managing
editor, who said Cole's tragic death is "a loss to
journalism and humanity."
RAPS FINANCIAL PRESS
Financial columnist John Crudele said the media should be
charged along with Wall Street with "duping the public
during the stock market bubble."
"Wall Street is guilty, but the media is an accomplice,"
"Most of us who are covering the stock market during
these bubble times-and, yes, the hype is continuing-know
what is going on. And very few of my colleagues had the
guts to write anything that might offend Wall Street,"
he wrote in his June 19 syndicated column.
"For the most part, newspapers, magazines and TV were
compliant with Wall Street's wishes for nothing but rosy
coverage of the bubble. And they were complicit in the crime
of suckering unsophisticated investors," said Crudele.
Bill Keller, currently managing editor of The
New York Times, will become a columnist for the paper's
Op-Ed page and a senior writer
for the Sunday magazine section.
Daniel Altman, 26, who has been reporting on international
trade and other economic issues for The Economist
since June 2000, has joined the Times' editorial board as
an editorial writer.
Maria Baugh was promoted to executive editor of Teen
People magazine to oversee all aspects of the magazine-from
story concepts to editing final copy.
Deborah Kong, a freelance writer who worked for USA
Today, was named a national writer for The Associated
Press, specializing in minority issues.
Tim Carvell and Tish Hamilton have joined Sports
Illustrated for Women as senior editors.
Short films, which are being used by corporations
to attact visitors to their websites, are being picked up
by online film sites, according to Industry Standard
IS said BMW, Diet Coke, Ford and Volkswagen have paid for
the production of several short films in the past 18 months.
Some of the short films feature the company's offers, while
others downplay the product placement.
"For advertisers, it's the latest attempt to keep their
brands in front of consumers-even as traditional ads are
increasingly muted, channel-surfed and TiVo-ed into oblivion,"
the Internet bookseller, welcomes positive book reviews,
even if they are written by an author's friends or family.
Kristen Schaefer, who is Amazon.com's PR spokesperson, told
Nara Schoenberg of The Chicago Tribune, that reviews
by people who know the author do not break any company rules.
"We completely encourage anyone and everyone to write
customer reviews," said Schaefer.
"From a privacy standpoint, customers shouldn't be
required to tell us (whether the author is a friend or relative)
if they post a review," Schaefer told Schoenberg, who
noted three of the four positive reviews for "Drowning
in Hot Water" on the bookseller's site were written
by the author's sister and two friends, who did not indicate
their relationship with the author.
"No one really knows how many of the tens of thousands
of customer book reviews at Amazon.com are written by the
authors' friends and family members. But some book industry
insiders say a significant number do come from those who
know (and love) the author best," said Schoenberg.
"Some Amazon.com afficionados claim they can detect
patterns suggesting author-reviewer ties: the very early,
very positive review is suspect in some circles, as is the
stream of positive reviews that follows a negative one,"
Vogue covergirl Angela Lindvall, 22, is planning
to start a new magazine with partner Dustin Yellin, who
is a New York artist.
Called Collage, the magazine will focus on science,
fashion and art. The preview issue will be published in
September in time for Fashion Week.
Ryle Mayberry is editor-in-chief of the magazine, whose
offices are on Greenwich st. in New York.
Edition, June 27, 2001, Page 7
TARGETS DECEPTIVE EARNINGS
The Securities and Exchange Commission is investigating
four companies it suspects tried to deceive investors by
issuing so-called pro forma earnings, according to Dow Jones
The SEC did not identify the companies.
Lynn Turner, who is the SEC's chief accountant, said it
appears as if some companies are intentionally issuing press
releases showing pro forma earnings to "spin investors."
He said pro forma earnings tend to omit items that would
reduce reported earnings and jokingly called them "everything
but the bad stuff."
In addition to investigating possible abuses, Turner said
the SEC is looking to combat the problem by reducing the
time that elapses after a company issues a press release
announcing earnings and the day it releases the actual earnings
Press release announcements of corporate earnings typically
highlight key items and may include pro forma results that
cannot be reported under Generally Accepted Accounting Principles.
There may be up to a three-week gap between issuing a press
release and filing a full-blown quarterly or annual earnings
report with the SEC, Turner noted.
"I think you could probably get it down to three to
seven days," he said.
KNOCKS QUARTERLY REPORTS
Public companies are being terrorized by the quarterly earnings
report, according to The Harvard Business Review.
The magazine's June issue said quarterly reports "dominate
and distort the decisions of executives, analysts, investors
"Even economists are unanimous in their view that these
numbers say next to nothing about a company's prospects
beyond the next quarter," writes Harris Collingwood,
The process is called "meeting analysts expectations,"
and it has become "a game whose imperatives override
even the imperative to deliver the highest possible return
Digital:Convergence, which once envisioned millions of magazine
readers navigating the web with its :CueCat device, has
laid off the "majority of its employees," says
Ethan Rasiel, who handles the account at Edelman PR Worldwide.
Dallas-based DC's website puts employment at 240 people.
Rasiel told this NL that DC will honor all its commitments
and business obligations.
DC hopes to get more funding and re-hire staffers. "The
company is not going away," he added.
The scanning device has been criticized for privacy concerns
and its complicated installation software.
Others questioned the very need for a scanner to click on
a magazine ad for more information.
Burson-Marsteller launched the :CueCat with much fanfare,
but Edelman took over the account in April.
Among Digital:Convergence partners are Belo, NBC, RadioShack,
E.W. Scripps Co. and Young & Rubicam.
SIEGEL PRAISED BY LIZ SMITH
Gossip columnist Liz Smith praises Lizzie Grubman/Peggy
Siegel PR as a "dynamic organizing PR firm" in
a June 21 column for putting together a Time Warner party
at Le Cirque for the screening of the movie "James
Dean" that airs Aug. 5 on TNT.
The event drew a gala crowd (e.g., Bette Midler, Charlie
Rose, Elaine May, Ellen Burstyn, Jeff Greenfield, Don Hewitt,
Mary McFadden and Gerry Levin).
The audience sat in riveted silence during the show then
exploded into applause once it was over, according to Smith.
At the party, Siegel "masterminded seating," and
circled the room "looking like a star herself."
Wrote Smith: "Is hype and promotion a bad thing? I
say not when it is accompanied by high-quality product.
Then the hype oils the way for something of quality to reach
As the columnist sat at an elegant table "eating things
she didn't even know existed while growing up in Texas,"
Smith decided, "I'm all for hype. At least this time!"
CHANGES POLITICAL STRIPES
Black, Kelly, Scruggs and Healey's Charlie Black, a key
Republican operative, has relinquished the CEO reins to
Scott Pastrick, at Burson-Marsteller's lobbying wing.
Black, who remains chairman, was senior advisor to Presidents
Reagan and Bush. He consulted Republican Senators Jesse
Helms, Bob Dole, Phil Gramm and Dave Durenberger.
Pastrick, with BKS&H since 1985, gets promoted from
the managing director slot. He was treasurer and on the
executive committee of the Democratic National Committee.
The executive switch comes as the Democrats assume control
of the Senate following the decision of Vermont's Jim Jeffords
to bolt the GOP.
FINKELSTEIN BECOMES RF ADVISOR
Rabbi Ezra Finkelstein has been appointed as ethics advisor
to Ruder Finn's ethics committee.
CEO David Finn expects Finkelstein to help the firm grapple
with the "ethical dilemmas" that it is "constantly
He is Rabbi Emeritus at the Midway Jewish Center in Syosset,
N.Y., and a member of the Interfaith Clergy of Syosset-Woodbury.
Finkelstein was ordained in 1961.
RF established its ethics panel in the early 1950s.
Rev. James Parks Morton, former dean at the Cathedral of
St. John the Divine, was the last clergyman to serve on
Edition, June 27, 2001, Page 8
which ranks among the world's most tight-lipped companies,
has become a global punching bag for activists. It stands
in the cross-hairs of the trend in the activist community
to target corporations-rather than governments-to promote
the activists' political agendas. The International Labor
Rights Fund, Washington, D.C., sued ExxonMobil last week
alleging that the oil giant aided and abetted security forces
in Indonesia in wiping out guerrilla forces. The military,
in return, protected a large natural gas field owned by
ExxonMobil, according to the lawsuit. ExxonMobil issued
a statement condemning "violation of human rights in
any form." The company categorically denied that it
had anything to do with any abuses by the Indonesian forces.
ExxonMobil is also a target of environmental groups that
are trying to build worldwide support for the global warming
treaty. The company is being boycotted in the U.K. as a
way to encourage the U.S. backing for the Kyoto Treaty.
"Stop Esso" campaigners have singled out ExxonMobil
because they claim it was a major supporter of President
Bush, who opposes Kyoto. A report in London's Guardian
newspaper says ExxonMobil may start to fight back on the
PR front as the boycott spreads to Germany, Norway and New
Zealand. The newspaper obtained a leaked document of a plan
prepared for ExxonMobil to gauge public opinion about the
depth of anger against it. An ExxonMobil spokesperson admitted
the company is concerned about the boycott and wants to
make its position on global warming clearer... McDonald's
plans to educate consumers about the safety of British beef.
That's one of the jobs of Weber Shandwick Worldwide, which
won McDonald's PA account in a heated competition among
London's top firms. McDonald's sales have suffered following
the Mad Cow and foot and mouth scares...Coca-Cola Co.
earns PR points and praise from Secretary of State Colin
Powell for its plan to use its huge distribution network
in Africa to distribute AIDS education and prevention materials.
That involvement by Coca-Cola, which is Africa's biggest
employer, is probably as valuable as a financial contribution,
according to Powell. Coca-Cola, in the U.S., has been sued
by employees and former workers for race discrimination.
True North CEO David Bell says he agreed to be acquired
by Interpublic because the company was not in a position
to be a "consolidator in a consolidating" industry
following the loss of the Chrysler account. Interpublic
is now the world's biggest ad agency following the June
22 approval of its TN takeover by the European Union, which
said the deal "does not raise any competition concerns."
TN shareholders okayed the deal on June 19. Interpublic's
stock hit a 52-week low of $26.98 on June 25.
Give Bush a break. The New York Times toasted the
President with a withering front page June 21 report
of its poll with CBS showing that Bush's job approval rating
dropped seven percent since March to 53 percent. The paper
editorialized that the "White House is increasingly
and alarmingly out of touch with what Americans are thinking."
It blasted Bush as being "increasingly perceived as
both the servant and captive of moneyed interests."
No less interesting, to the Times, "was the revelation
that despite a huge White House public relations blitz the
public, by a 2-to-1 margin doubts whether an energy crisis
even exists." The nationalreview.com
rightly went to bat for the President. The site said it's
"a slow news day when the top story in the New York
Times is a presidential poll, especially a trumped-up one
saying George W. Bush's popularity has 'diminished considerably'
when in fact it's down only seven points in three months."
Though the Times may feel Bush is out of touch, the President
scored a monumental victory in getting his tax bill passed.
That's a victory the Times has found hard to swallow.
Richard Baker wants the financial media to stop treating
analysts as celebrities. "It is irresponsible reporting
to quote unquestioningly irresponsible analysts and place
them on magazine covers and turn them into rock stars,"
said the Louisiana Republican, who is probing conflicts
on Wall Street. The Securities Industry Assn. hopes its
voluntary guidelines will help investors lose their "perception"
that there are conflicts on the Street. Former Securities
and Exchange Commission chief Arthur Levitt dismissed the
group's guidelines as "fuzzy and vague."
In a blow to large publishers, the U.S. Supreme Court
ruled 7-2 Monday that freelance writers control whether
articles they sold for print publication are reproduced
Compilation in an electronic database is different from
traditional library storage of works that appeared in print,
the Court ruled.
The decision mainly affects articles, photos and artwork
produced before freelance contracts began providing for
electronic use a decade ago.
Six freelancers originally sued The New York Times,
Newsday, Time Inc. and other publishers in New
York Times v. Tasini over inclusion of their
work in electronic databases.