Edition, August 8, 2001, Page 1
VRIES SELLS TO INTERPUBLIC
DeVries PR has been acquired by Interpublic, the world's
biggest ad/PR combine.
"I am complimented by Interpublic's interest in my
firm, and am delighted to join its team," Madeline
deVries told this NL.
What attracted her to Interpublic most was her long-term
friendship with Larry Weber, who runs IPG's Advanced Marketing
"Larry has the same passion for PR that I do,"
deVries said. "He also shares my philosophy of handling
a few big clients," she added.
Her firm will operate as an independent unit of Interpublic.
DeVries will report directly to Weber.
Weber said deVries' firm will operate as a "global
boutique." He praised the firm as the "Tiffany
DeVries said her shop bills $12 million and has been growing
at a 20 percent rate. It had fees of $10 million in 2000.
DeVries PR has 10 clients including Procter & Gamble,
Bristol-Myers Squibb, Pfizer, Tupperware, Old Navy, 3M and
BOLTS KNIGHTS FOR F-H
Chuck Pucie, 57, has left his Knights of Columbus VP-PA
post for a senior counselor slot at Fleishman-Hillard in
The former Army captain and Vietnam veteran was at Bob Gray's
shop in D.C. in 1985 when it was acquired by Hill and Knowlton.
Pucie left an EVP post at H&K in 1991 to establish Capitoline
International Group. He forged a partnership with Manning,
Selvage & Lee, and then left for the KofC in 1998.
Ellena Friedman, who was senior VP in Edelman PR Worldwide's
healthcare group, has joined Bayer Corp. as communications
director at the firm's West Haven, Conn., North American
pharmaceutical headquarters. She reports to Mark Ryan, VP-public
policy and communications.
Friedman, who also did a stint at Hill and Knowlton, is
to enhance the image of Bayer, which has more than 2,100
employees at West Haven.
Bayer, which is based in Germany, has announced an $80 million
expansion of the pharmaceuticals unit.
Heyman Assocs. placed Friedman at Bayer
NRW CUTS 20; EXITS NEW YORK, AUSTIN
Niehaus Ryan Wong is shutting down its New York and Austin
offices, and laying off 20 staffers, Bill Ryan, partner
at the San Francisco high-tech firm, told this NL.
"We had to 'right-size' the firm to make sure it is
in a financially sound condition when the market recovers,"
NRW will now focus its sights on the Silicon Valley and
San Francisco marketplaces.
Ryan said NRW has already laid off about 30 or 40 people
He believes the market has pretty much hit its bottom. "This
is the end of it," he said of layoffs. NRW now has
about 50 staffers.
Laid-off staffers received a July 30 memo from Dana Carstensen,
director of human resources. She wrote: "As of today,
your employment with NRW is no longer available." Carstensen
also noted NRW has frozen salaries and suspended discretionary
She closed with: "We appreciate the contributions you
have made while working at NRW and wish you the very best
of luck in your future endeavors."
ENDS MIAMI RUN
Citigate Dewe Rogerson has closed its Miami office because
it could not reach the profit levels demanded by its New
York headquarters, according to Robert Holtzman, who had
headed the office. Nine staffers were let go.
Holtzman told the Sun-Sentinel that his office's
travel orientation did not jibe with CDR's overall financial/corporate
CDR still keeps the Miami office on its website. Its listed
phone number connects with a voice message from Holtzman
saying the office has been closed.
ECUADOR HIRES BKS&H
Burson-Marsteller's Black Kelly Scruggs and Healey lobbying
wing has a $180K contract to provide strategic advice to
the embattled Gov't of Ecuador.
The country, bordering Peru and Colombia, has been wracked
by killer mudslides, environmental protests over a proposed
pipeline and a rebellion by its native Indian people. Ecuador
lifted a "state of emergency" in February that
was imposed following widespread protests to the Government's
The Government also worries about the U.S.-backed "Plan
Colombia" war on drugs. It's concerned that the drug
violence could spill onto its territory.
Edition, August 8, 2001, Page 2
BUSINESS BUYS ROPER FOR $88M
United Business Media, which owns PR News-wire, the New
York-based press release distributor, has acquired Roper
Starch International for $88 million in cash.
United, which is headquartered in London, said N.Y.-based
Roper Starch adds an extensive range of research studies
including syndicated reports on consumer attitudes, lifestyles,
values and behavior in the U.S. and globally.
Roper Starch's studies include Roper Reports Worldwide and
UBM, whose stock is traded on the Nasdaq under the symbol
of UNEWY, said difficult trading conditions in the U.S.
high-tech market had resulted in 4.3% lower revenues and
37.8% lower profits for the six months ended June 30.
The company said news distribution activities were affected
by the downturn in new issue and merger activity, but profits
were "just ahead" of last year.
PROMOTES HIGH-TECH SAVVY
Ketchum/Chicago will promote the 2001 Illinois Technology
Showcase (ITEC) to show off its own technology savvy to
potential clients, according to Peter Duckler, who is handling
media relations at Ketchum for the event.
"We are donating our services, and will use the work
as a marketing tool," he told this NL. Scott Patterson
is the "team leader" for Ketchum. He is assisted
by Dave Stone, Erica Hess and Duckler, who said other firms
pitched the pro-bono account.
Paul Rand, head of Ketchum/Corporate Technology Communications,
said of ITEC "As the stagnant economy persists, deal-making
events like the ITEC pair technology vendors with purchasers,
and that's critical to business sources in this sector."
ITEC, which is produced by Imark Comms., will be held Sept.
12-13 at McCormick Place. Ketchum will host a panel of business
and marketing pros that will discuss the challenges facing
the high-tech community.
HALO FILES FOR CHAPTER 11
HALO Industries, the leading player in the $15 billion promotional
products category, has filed for Chapter 11 bankruptcy.
Larry Larsen, managing supervisor in Fleishman-Hillard's
Chicago office, is handling media for HALO.
The company cited poor results from its Starbelly .com acquisition
as part of the reason for the filing.
HALO announced the $240 million deal for Starbelly, which
markets apparel with corporate logos over the Internet,
in January 2000.
Then-CEO John Kelly called Starbelly the "cornerstone
of HALO's e-transformation strategy and commitment to the
future, igniting HALO for aggressive long-term growth and
HALO, however, recorded a $50 million net loss on $715 million
in revenues last year.
New CEO Marc Simon announced a restructuring program in
April that included writing off the company's investment
The filing is expected to protect HALO's core business,
which is marketing buttons, pens, hat, t-shirts and other
items with corporate logos.
IRELAND NAMES GCI/CHICAGO
GCI Dragonette was named to handle PR for the Industrial
Development Board for Northern Ireland.
The firm, which is based in Chicago, will promote Northern
Ireland as a business location for companies in North America.
GCI Dragonette is part of the GCI Group, a wholly owned
subsidiary of Grey Advertising.
CZAR SPOKESMAN OPENS PA SHOP
White House Drug Policy Office spokesperson Bob Weiner has
set up Robert Weiner Assocs. in Washington, D.C.
Weiner told this NL that he "is gratified that President
Bush allowed me to keep my job the six and a half months"
that he has been in charge. That allowed Weiner to reach
the 20-year of federal service milestone.
John Walters, Bush's nominee for drug czar, has not yet
Weiner held the drug office's director of PA slot under
both Lee Brown and Barry McCaffrey.
He also worked for Democrat Reps. John Con-yers, Charlie
Rangel, Claude Pepper and Ed Koch, and Sen. Ted Kennedy.
RMA will advise clients on dealing with the government,
drug and aging issues.
Joining Weiner are David Sternoff, former president of Young
Democrats of America; Jay Wind, CEO of American Environmental
Institute, and Linda Bayer, author of "Ruth Ginsberg:
Sue Ducat, communications director for the Council for Excellence
in Government, and former producer of PBS' "Washington
Week in Review," will advise RWA.
COKE TOPS LIST OF VALUABLE BRANDS
Coca-Cola was ranked as the world's most valuable brand
for the third straight year by Omnicom Group's Interbrand
Microsoft was a close second, followed by IBM, according
to the report.
Coca-Cola will spend an additional $300 million to $400
million in marketing this year to boost flagging soft-drink
Ford Motor lost 17% of brand value after fatal crashes were
linked to Firestone tires on Ford's Explorer SUV, though
it remained the eighth most-valuable brand in the world,
the report said.
Technology and Internet companies including Intel, Hewlett-Packard,
Cisco Systems, Yahoo and Amazon.com had the greatest decline
in brand value in the last year amid a slowing U.S. economy,
the report said.
Edition, August 8, 2001, Page 3
JOURNALISTS TAKE A LICKING
The news media was bashed by two financial columnists who
testified July 31 in the second of two hearings before a
panel of the House Financial Services Committee, which is
looking into stock analysts' conflicts of interest.
Adam Lashinsky, a financial columnist for TheStreet.com,
recalled that when he started covering publicly traded companies
10 years ago, he was told to authenicate stories by quoting
Wall Street analysts. He said hundreds of journalists got
"I knew nothing about the firm where the analyst worked,
nothing about the investment banking ties the analyst may
or may not have had, nothing about the difference between
a 'sell-side' (brokerage firm) and 'buy-side' (money management
firm) analyst, and almost nothing about which analysts were
better than others.
"All I knew was that an analyst who returned my phone
call was more valuable than one who didn't," he said.
"Nobody explained it to me in any greater detail."
He said individual investors are in the same predicament
that he was as a cub reporter.
"An investor seeing 'an analyst' plugging a stock on
CNBC or in The San Jose Mercury News, where I worked
before joining TheStreet.com,
had every reason to believe that the analyst in question
was a credible source, an objective observer of a company's
financial prospects and, therefore, of its stock market
While the TheStreet.com
systematically discloses analyst conflicts, Lashinsky said
it "didn't do everything right. We did our share to
hype the momentum stocks of the era. We created the Red
Hot Stocks index-notice that it hasn't been mentioned much
lately. And we wrote favorably about IPOs (initial public
offerings) on the assumption that new offerings would continue
doubling, tripling and quadrupling upon their introduction."
Christopher Byron, an investment commentator, told the hearing,
"One can make a strong and convincing case that the
entire tech bubble...was caused by Wall Street's amplified
megaphones of cable TV and, most especially, the Internet."
Byron blamed "compliant journalists" for giving
analysts a global voice to tout their stocks.
"It is the Wall Street analysts and the media voices
who helped turn analysts into pseudocelebrities who now
bear responsibility for the consequences," he said.
Lashinsky said analysts should be encouraged to disclose
their conflicts of interests, and reporters should be critical.
Investors should be admonished to do their homework before
buying securities and investment banks should be embarrassed
at the way they have misled the general public, he said.
Other more radical solutions offered by Lashinsky include:
split investment banks from brokerages; allow fixed-rate
minimum commissions; require greater disclosure, and support
TV REPORTER BOUNCED AS EVENT HOST
Charles Thomas, a reporter for WLS-TV, got bounced as master
of ceremonies at the new Jewel-Osco store that opened last
week in Chicago's South Loop.
Jim Kirk, the Chicago Tribune's ad columnist, said
he called WLS news director Eric Lerner to discuss whether
a reporter ought to be hosting a publicity effort by a major
"Lerner wasn't aware of the deal until we brought it
to his attention, at which point he said in a return phone
call: `We don't approve of our on-air people taking part
in events like this...Charles will not be doing it,'"
IS DEPUTY EDITOR/EDITORIALS
Philip Taubman, 53, was named deputy editor for editorials
for The New York Times.
Taubman, who was assistant editorial page editor, will succeed
Philip Boffey, 65, who plans to retire, according to Gail
Collins, who took over as editorial page editor on Aug.
Taubman became assistant editor in Nov. 1994. He was deputy
national editor from 1993 to 1994, and deputy Washington
editor from 1989 to 1992. He reported for the Times from
Moscow from 1985 through 1988.
Boffey joined the Times as an editorial writer in 1977 and
held several other positions, including that of science
editor, before returning to the editorial page as deputy
editor in 1990.
Pam Belluck, who was previously Chicago bureau chief
for The New York Times, has been transferred to Boston
as the paper's New England bureau chief.
Her husband, Bill Dedman, who was The Chicago
Sun-Times' metro editor, is going with her to become
a consultant on computer-based reporting for the Times
and The Boston Globe.
William Gaines, 67, an award-winning reporter for
the Chicago Tribune for many years, has retired.
He will teach investigative journalism at the Univ. of Illinois
Chuck Neubauer, 51, who won many awards for his investigative
reporting, is leaving The Chicago Sun-Times, to join
the investigative unit of The Los Angeles Times' Washington,
D.C., bureau, which is expanding from four to eight reporters.
His wife, Sandy Bergo, a producer for CBS in Chicago,
and Pam Zekman, an investigative reporter, are also
joining the LAT unit.
news continued on next page)
Edition, August 8, 2001, Page 4
PRODUCT LAUNCHES USE PR
A new study of nearly 100 new product launches shows highly
successful products are more likely to use PR-related activities
than less successful ones.
In the study, executives reported "significantly greater
returns and perceived impact across all PR-related activities,"
especially when PR practitioners were used to generate consumer
press coverage, create retailer interest, and obtain positive
product reviews and positive trade press coverage.
While between 76% and 90% of highly successful products
used a PR firm to help plan and execute a launch, the study
revealed less than 60% of less successful ones had done
"We learned that the role of PR, while underutilized,
was extremely significant when leveraged," said a report
on the new study, which was commissioned by Schneider &
Assocs., a Boston-based PR firm, in collaboration with Boston
University's Communication Research Center, and Susan Fournier,
who is associate professor of marketing at Harvard Business
School. The study is believed to be the first of its kind.
Researchers found only 44% of the new product cases included
the assistance of a PR firm on their most recent launch,
and less than 60% of the companies with a PR firm had put
a PR practitioner on the core team for its product introduction,
although virtually all of those same organizations had an
ad agency representative on the launch team.
Findings were based on data aggregated from nearly 100 in-depth
surveys of senior marketing executives from major consumer
Almost two-thirds of the new products in the study conducted
by Prescott & Assocs., Pittsburgh, were in the food
and beverage categories, followed by sporting goods (16%),
and apparel and shoes (13%).
The study findings are available from Jennifer Viera, Schneider
& Assocs., 617/536-3300.
Heeb, which is an ethnic slur short for "Hebrew,"
is the title of a new magazine that Jennifer Bleyer, a 25-year-old
Brooklyn, N.Y.-based freelance writer, wants to start.
Bleyer will use a $60,000 grant from a fellowship supported
by Steven Spielberg, Charles Bronfman and others, to publish
the first issue in January. Her goal is to raise $300,000
so the magazine can publish on a quarterly basis.
The magazine will be targeted at young "hip" Jews.
Bleyer, who lives in the Fort Greene section, said it is
all part of an "image makeover" for Jews.
The lineup of articles in the first issue will include a
feature on an Australian punk band called Yidcore; a profile
of painter Nicole Eisenman, and an essay by a rabbi who
has been involved in the anti-globalization protests.
Michael Schiller is managing editor.
Robert Smith, who owns a book publicity firm in Rockford,
Ill., recommends this technique as a way to get producers
to return calls:
"Call a producer and say 'I've found out and it's not
"When they call to find out what you are talking about,
there's your chance to 'pitch' your book," said Smith,
who also says handwritten envelopes will put "your
envelope in the producer's 'A' pile."
Azteca America, the third Spanish-language TV network
in the U.S., was launched on one Los Angeles TV station
on July 28 by Pappas Telecasting of Visalia, Calif., and
TV Azteca, Mexico's No. 2 broadcaster.
Programming, which included talk shows, news programs and
Mexican league soccer, debuted on KAZA-TV and will soon
be joined by novellas, or soap operas, all produced by TV
MAGAZINE, ONE, FOLDS
One Media founder Dana Lyon will stop publishing One
after the August issue, now at the printer.
The bimonthly style magazine for the dot-com generation
ran articles about fancy sport watches, sushi plates, ski
gloves, designer lamps and cheap, chic chairs, and sold
them from its website.
The cross-media venture was seen as the new wave of service
journalism when the magazine was launched last December.
One's 44-person staff, headed by editor-in-chief Stacy Morrison,
was split between San Francisco and New York.
LOSS IS WABC's GAIN
WOR dropped "Rambling with Gambling" last fall
because advertisers had little use for the morning show's
mostly over-65 audience.
The show, which had aired for 75 years on WOR, was replaced
by Ed Walsh, a former WOR news director who was most recently
a morning show host in Phoenix.
WABC, which picked up Gambling, was the beneficiary, according
to Crain's New York Business. The paper cites recently
released spring Arbitron ratings that show WOR's listeners
fled from the new morning show in droves, and WOR's small
group of 25 to 54-year-olds also turned out to be fans of
Since Gambling began airing weekdays from 9 a.m. to 11 a.m.
on WABC, the AM station has beaten WOR in morning drive
time for the first time in memory, said CNYB.
WOR's general manager Bob Bruno believes Walsh's more newsy
approach in the morning will bring in a better audience
Bruno said all but one of the advertisers that left when
Gambling was dropped have returned
Edition, August 8, 2001, Page 7
'BUZZ' MARKETING IS GOOD FOR PR
Bob Hope, president of Hope-Beckham, Atlanta, said big ideas
that were always available, but were going unused are now
a hot commodity.
Hope said companies like Procter & Gamble are declaring
the creation of "buzz" as a top priority. "The
classic `silver bullet' of the 30-second spot is tarnished
by clutter," said Hope.
He said his firm is creating "buzz" for the National
The "world's largest peanut" is on the road and
drawing big crowds from coast to coast for the NPB, said
"Some might call it clever, others hokey. But it is
fun, draws a lot of consumer and media attention and tells
the story of the peanut better than any 30-second TV spot
ever could," he said.
Hope said "well over 100,000 people responded"
to an offer by Coca-Cola to nominate someone who inspired
them to a chance that the person will run in the upcoming
Olympic Torch Relay.
He said the relay itself is expected to be a "celebration
to behold with excitement and great story-telling events
all over the country."
For Coors Brewing, H-B created the Coors Silver Bullets,
an all-women's baseball team that traveled the country playing
50 games a year in big league and minor league ball parks.
After four years, the Silver Bullets were declared a "successful
beer promotion," said Hope, who noted the entire program
cost Coors half of what Budweiser spent with one Major League
"This is a great trend and one that makes it a fun
time to be in this business," said Hope.
GALLOWAY, PHAIR NOMINATED
Reed Byrum, managing director of PR, Trilogy/Ford Joint
Venture, Austin, Tex., was nominated as chair-elect of PR
Society of America.
The Assembly of PRSA will be asked to change this title
to president-elect at its meeting in Atlanta.
Byrum has been serving as treasurer of PRSA.
He was formerly director of corporate PR, EDS (Electronic
Data Systems). Before that he had his own firm and was director
of communications, GE Capital Computer Leasing, from 1991-93.
Del Galloway, executive VP and COO of Husk Jennings, Jacksonville,
Fla., was nominated as treasurer. This post usually leads
to the highest elective post at PRSA.
Judith Turner Phair, VP for PA, Council on Competitiveness,
Wash., D.C., was nominated as secretary.
Samuel L. Waltz Jr., who was chair of PRSA in 1999, served
as chair of the 20-member nominating committee, which met
July 27-29 in Chicago.
Joann Killeen, president of Killeen Comms., Los Angeles,
is slated to be president of PRSA in 2002.
She will succeed Kathy Lewton, who is now serving as chair.
The slate of nominees is at www.prsa.org.
GPC INT'L TO MAKE NOISE FOR LONGVIEW
GPC International is working to boost visibility for Longview
Solutions, which Cathy Cowan, a GPC account group director,
calls "Canada's quiet success story."
The Toronto-based firm will promote Longview's financial
software in both North America and Europe, Cowan told this
Marilyn Schaffer, GPC VP, is also working on the business.
Susan Gershman, Longview's chief marketing officer, acknowledged
GPC's global reach as a reason why it won the competitive
She said RMR & Assocs., Rockville, Md., and Sacke &
Assocs., which is in Toronto, were finalists.
Longview markets software to Global 2000 companies to enable
them to improve their management reporting, budgeting, planning
and forecasting processes.
GPC's first task is to create brand positioning for Longview's
will then develop media and analyst relations, employee
communications, trade show publicity and product promotions.
GPC is a unit of Omnicom's Fleishman-Hillard.
THE ONION SPOOFS PR LAYOFFS
The Aug. 1 edition of The Onion spoofs a fictional,
laid-off Porter Novelli PR pro who "has great things
to say about unemployment."
The satirical paper profiles 36-year-old Josh Wallace who
said he had been "helping clients meet their brand-building
and reputation-management needs through creativity in thinking
and execution" at PN since 1995 before getting the
"That particular move on [PN's] part definitely was
not expected," he said. "But in the post-economic
boom, the company needed to streamline operations and free
up certain employees to multitask."
Wallace said he wasn't fired, but that his position was
"phased out through the outsourcing of certain activities
and the restructured insourcing of others."
Eager to "reassess" his career path and "concretize"
his goals, The Onion writes, Wallace said he is "thrilled
to be offsite."
RETURNS TO CAM
The Negril Chamber of Commerce (Jamaica), which was handled
by the shuttered Citigate Dewe Rogerson Miami office (story
on page 1) has returned to Cheryl Andrews Marketing, Coral
Cliff Reynolds, president of the Chamber, said while he
was disappointed with the CDR shutdown, he has a "strong
comfort level" with CAM, which had the account during
CAM hired Michelle Palomino, who headed the Negril account
at CDR, to run the business. She said CDR started work on
the account on June 1. CAM will initially focus on arranging
"media fam" trips to Negril.
Edition, August 8, 2001, Page 8
are increasingly combining their advertising and marketing
budgets, according to the 15th annual Communications
Industry Forecast published by Veronis Suhler, which
calls itself a media merchant bank. Companies are formulating
overall marketing strategies rather than separate advertising
and promotion strategies. In response, VS notes that large
ad agencies are now offering multiple services, from media
buying to strategic planing to PR to accommodate the diverse
needs of marketers. VS expects the advertising market will
slump 1.1 percent this year. It rose 11.1 percent to $177
billion last year spurred by "double-digit growth in
television, radio and consumer magazines-as well as Internet
advertising," says VS. "Declining stock valuation,
along with evaporating cash and liquidity in the second
half of 2000, slowing the runaway Internet advertising trend,"
is the reason for this year's lackluster ad market, according
to the report. VS expects the marketing services and specialty
media sectors to grow 4.6 percent this year, compared to
7.9 percent last year. That category includes PR.
PR business should spend more time talking about how it
sells products and makes money for Corporate America,
a veteran counselor said during lunch last week. He complained
about conferences and seminars that are designed to somehow
validate the importance of PR or deal with topics such as
"getting a seat at the management table." There
shouldn't be a need for PR pros to be told how important
their roles are. PR is about creativity. That creativity
deserves to be compensated. While it's nice to tote up the
various industry awards, clients are more interested in
how they can fatten their bottom lines. That's the message
that PR people must get across. If PR is going to survive-especially
when firms are being gobbled up by giant ad agencies-it's
going to have to "show clients the money." That
will enable firms to get top dollar for their creative expertise.
Lizzie Grubman and Rep. Gary Condit have provided
much grist for the tabloid (especially New York) fodder
this summer. PR people can't get enough of Grubman, but
have had it with Condit, according to polls conducted by
website. When asked if the media overplayed the Grubman
story, 224 said 'no,' while 194 answered 'yes.' Grubman,
a New York publicist, allegedly ran into 16 people at a
Hampton's nightspot. She has been charged with assault and
reckless endangerment. Grubman also faces civil suits.
PR people, however, believe Dan Rather made the right move
in limiting coverage of the Condit/Chandra Levy story. They
voted 85-41 in favor of Rather, who is in the running to
snag the big interview with Condit. Marina Ein, who is Condit's
PR counselor, says the decision on whether Condit will grant
an interview has not yet been made. Fraser Seitel, who writes
a PR Commentary for the O'Dwyer website, believes Condit
should avoid Rather at all costs. "Rather would turn
up the heat on Condit, to prove to his own detractors that
the ace newsman won't lie down for anyone," wrote Seitel.
Larry King is a better choice, he says.
Bush scored impressive victories as the House passed
his energy, patient's rights and agricultural bills last
week. The President, however, ended the week on a flat note
with news that he will be spending August at his ranch in
Crawford, Tex. That reinforced the perception that Bush
is not fully in charge. "President Bush, six months
after his inauguration, will begin a monthlong vacation
Saturday that is twice as long as the average American getaway,"
wrote Laurence McQuillan in USA Today. By the time
he returns to Washington in September, he will "have
spent nearly 60 days at the 1,600-acre spread," wrote
Dave Goldiner in the New York Daily News. Bush also
has spent 14 weekends at Camp David and a long-weekend in
Kennebunkport, Maine, for a Bush family get-together. The
Bush schedule is a sharp departure from the Clinton years,
when the nation's leader would barely find two weeks for
an August vacation in Martha's Vineyard, according to Goldiner.
Clinton's PR-orchestrated return to public life. Clinton,
meanwhile, was given a rousing welcome in the New York press
when he opened his office in Harlem on July 30. The black
community overwhelmingly supported Clinton during his Presidential
campaigns, but how much of the pro-Bill coverage was due
to the skillful hand of his former White House spokesman
Joe Lockhart? Lockhart's Glover Park Group masterminded
the "second coming" of the former President. Lockhart,
himself, was interviewed by George Stephanopoulos, another
former Clinton aide, on "Good Morning America"
the day of the opening. He handled the press during Clinton's
impeachment crisis. Lockhart is joined at GPP by Carter
Eskew, a veteran of BSMG Worldwide's PA unit, and Michael
Feldman, who worked on the Gore campaign.