Edition, August 15, 2001, Page 1
TO MAGNET, TEXT 100 & OMNICOM UNIT
IBM consolidated its estimated $40 million PR business at Magnet
Communications, Text 100 PR and One Blue-a new Omnicom unit- said
Jon Iwata, VP-corporate communications, in a conference call on
IBM, which has more than a dozen multi-billion dollar operating
units, had used more than 50 PR firms on a worldwide basis.
That decentralized structure proved unwieldy in the fast-paced
IT business. "We decided our communications structure needed
to change," he said.
IBM invited 30 PR firms to pitch the business. It narrowed the
selection process to 14 and then seven.
Magnet is to promote IBM's technology savvy; Text 100 has product
line responsibilities, while One Blue will handle global services.
Iwata emphasized that the consolidation was not made to save money.
He declined to divulge IBM's budget for "competitive reasons."
Magnet's Paul Jensen, Text 100's Aedhmar Hynes and Ketchum's Rob
Flaherty participated in the call.
Jensen talked about winning the "jewel in the crown of the
technology world." He promised to "break a lot of rules"
and "make headlines."
Hynes promised that Text 100 will develop a more cohesive global
message for IBM's offerings.
Flaherty, who will head the dedicated IBM unit, said he will draw
upon the various units within the Omnicom network. The work of
assembling the One Blue team begins now, he said.
SEEKS TO FILL HIGH PR POST
Federal Express Corp., Memphis, with $19.6 billion in sales and
88,000 employees, has a search on via Heyman Assocs., New York,
for a communications post reporting to William Margaritis, recently
promoted to senior VP, corporate communications.
Gregory Rossiter is director of PR of FedEx. T. Michael Glenn,
44, is executive VP of marketing development and corporate communications.
Frederick Smith, 55, is chmn., president and CEO.
Lisa Ryan is handling the search at Heyman.
Alexander, a former aide to Republican Reps. Jennifer Dunn
and Tillie Fowler and Sen. Jim Inhofe has joined Cassidy Cos.,
Washington, D.C., as director-communications. He also was Texas
communications director for the National Federation of Independent
GILBERT EXITS GOLIN/HARRIS INT'L.
Dave Gilbert, president of Golin/Harris International, has resigned
his post, and CEO Rich Jernstedt has abolished the position.
Gilbert will maintain an office at G/HI in Chicago, and consult
for the Interpublic unit, while reestablishing his own firm as
David R. Gilbert & Assocs. He will counsel CEOs on how to
communicate with staffers, and tell them how not to waste money
when using PR firms. Gilbert also told this NL that he may do
some political consulting.
Jernstedt told this NL that Gilbert "made a personal decision
to leave the firm."
In a memo to staffers, Jernstedt said: "All of us at Golin/Harris
recognize and greatly appreciate Dave's many contributions to
the firm's development and growth over the past nine years he
has been associated with us, first as general manager of the Chicago
office and then as president of the firm."
Jernstedt said G/HI's Chicago, New York, Washington, D.C., and
European offices that reported to Gilbert will now report to him.
About 100 staffers have been let go from G/HI this year, according
LEAPFROGS OVER COMPETITION
Manning, Selvage & Lee beat out Fleishman-Hillard and Porter
Novelli for the LeapFrog Enterprises account, said Tom Prichard,
VP-marketing at the interactive educational products company.
He interviewed ten firms for the account that will bill in the
$1 million range.
Prichard liked MS&L because of its strong creative presentation,
extensive office network and the enthusiasm its staffers showed
for the business.
Bill Orr, senior VP and managing director of MS&L/San Francisco,
will head the account. "He's right across the bridge,"
said Prichard, whose company is based in Emeryville.
Lorrie Appelbaum, management supervisor in MS&L's San Francisco
consumer practice, will support Orr, as will Brenda Lynch, U.S.
consumer practice leader.
LeapFrog's LeapPad, which teaches spelling, reading and phonics
via the touch of a wand, was the top-selling learning toy during
last year's Christmas season.
LeapFrog is the leader in the infant and pre-school category for
the first-half of this year, Prichard told this NL.
Edition, August 15, 2001, Page 2
SETTLEMENT BOOSTS JACKSON
The Toyota settlement puts Jesse Jackson "back in the place
he most naturally fits: winning a fight against a corporate giant,
strong-arming the company to change its ways," said business
columnist David Greising in the Aug. 10 Chicago Tribune.
"We may not like his press-grabbing style. His hyped-to-the-max
incantation of the good he does. But very often Jackson pulls
off a good one and earns our esteem," writes Greising.
Greising said Jackson, who undermined his standing as a moral
leader by fathering a child by a Rainbow Coalition staffer who
had received a generous compensation package for not much work,
"needed a big moment."
"The Toyota announcement, at the start of his Rainbow/PUSH
annual meeting, gave Jackson a chance to regain some ground,"
said Greising, who noted Jackson has badgered Toyota into spending
about $8 billion on new minority-empowerment initiatives over
the next decade.
"No doubt Toyota would have spent some of the money anyway.
But the carmaker figures Jackson's goading has caused it to boost
the minority-spending budget by as much as 35%," said Greising.
While some object to Jackson's boycott-driven tactics, Greising
said Jackson "fights for blacks. They see his causes succeed
and they mark down a loss in their us-against-them world of racial
Jackson had threatened to call for an African-American boycott
of the automaker because of what he called a racist ad for Toyota's
RAV4 that depicted a dark-skinned man with his mouth open to reveal
a tooth with a gold image of the vehicle.
As part of the settlement, Toyota has agreed to increase spending
with minority ad firms 37% to $50 million per year.
By Sept. 1, it will add an African-American agency to the two
ad agencies it already uses.
BATTLES JOELE FRANK
Citigate Sard Verbinnen & Co. is helping $6 billion Computer
Assocs. fend off a hostile takeover bid launched by Sam and Charles
Wyly's Ranger Governance investment firm. CSV's Owen Blicksilver
is serving as spokesperson for CA.
Joele Frank, Wilkinson Brimmer Katcher is advising the Wylys.
Joele Frank and Dan Katcher are handling the press.
Each side has accused the other of issuing misleading statements.
RG wants CA stockholders to vote for its director nominees at
the Aug. 29 annual meeting.
CA, earlier this year, hired Weber Shandwick to promote its "corporate
HANDLES NIKON CAMERA LAUNCH
MWW Group is handling the launch of Nikon Coolpix 775 digital
camera, using "Sex and the City" star Kim Cattrall as
Cattrall, who plays PR exec Samantha Jones on the HBO program,
conducted a satellite media tour of 30 top media outlets on Aug.
9, said Michael Kempner, CEO of the Golin/Harris International
The New York Post reported Aug. 10 that MSNBC complained
that Cattrall was booked to talk about the HBO show rather than
An On the Scenes Productions media advisory, however, makes it
plain that Cattrall was available to pitch the product.
"Sex and the City's Kim Cattrall captures some summer fun,"
read the advisory. She's available for "a live demo of some
fun photos she took playing with the camera. The Coolpix 775 is
the first digital camera to feature a one-touch button to allow
users to upload digital images directly to the desktop or the
web," said the advisory.
MWW is running Nikon's "Zoom in on the Fun Search for Summer's
Ultimate Funny Photo."
which launches in the fall, has selected PepperCom, New York,
as its PR firm, according to Steve Cody, managing partner of the
firm. "It's a huge win for us," he told this NL. Ed
Moed, the other managing partner, described the client as the
first-ever global site for culture.
is an alliance between the Solomon R. Guggenheim Foundation, which
has museums in New York, Venice, Bilbao and Berlin; The State
Hermitage Museum (St. Petersburg); The Albertina and The Kunsthistorisches
Museum (Vienna) and the Zentrum fur Kunst und Medientechnologie
The site bills itself as the "online destination for the
visual and performing arts."
GE Equity, Softbank Venture Capital and Pequot Private Equity
are financing the site.
SCOUTS FOR VP-MEDIA RELATIONS
The National Assn. of Chain Drug Stores, which represents pharmacies
with more than $160 billion in combined annual sales, is looking
to hire a VP-media relations.
Alexandria, Va.-based NACDS wants somebody who can "positively
influence the public profile and agendas of the association with
the federal government, policymakers, member companies, trade
and the general public, according to the job specs.
The ideal candidate has 10 years of experience with an association,
company, PR firm, government or political entity.
He/she will report to Susan Guiterman, senior VP-communications
and external affairs. Craig Fuller, CEO of NACDS, was Philip Morris'
PA head, a Burson-Marsteller vice chairman and Hill and Knowlton/U.S.
Nels Olson, managing director at Korn/Ferry International, is
handling the search at 202/822-9444.
Edition, August 15, 2001, Page 3
BUSINESS 2.0 MAKES DEBUT
John Huey, Time Inc.'s editorial director, heralded the debut
of the new Business 2.0 as the "birth of a new category
of business magazine."
The monthly magazine, which goes on newsstands Aug. 13, combines
elements of Time Inc.'s eCompany Now and Business 2.0,
which was acquired last month for $68 million.
"We believe strongly that there is a dynamic, growing market
for a next-generation business magazine," said Huey.
The magazine is targeted at businesspeople who want insightful
journalism addressing the pressures, trends, and opportunities
facing them today. It will feature debates over the big issues
in business as well as detailed articles examining the strategies
and tactics of groundbreaking companies.
Ned Desmond, the editor and president of Business 2.0,
said business readers want smart, on-the-money stories that tell
them what's really working today in management, business technology,
marketing and other areas.
Jim Aley, managing editor, said the visual design and editorial
voice of the magazine were engineered not only to grab readers'
attention, but to lend clarity to the subjects at hand.
Lisa Bently, publisher, said Business 2.0 will reach more
than 550,000 paid subscribers. Advertisers in the first issue
include Absolut, Banana Republic, Chase, IBM, Mercedes, Sony and
The magazine's reach is extended through its redesigned website,
The site features more than 35,000 articles.
PAPERS COVER GAY WEDDINGS
The Philadelphia Inquirer gave prominent coverage to the
gay marriage of publicist Chris Volker and truck driver Alex Valerio
in its Sunday magazine's "In Love" column.
The Associated Press said a growing number of newspapers are including
same-sex ceremonies along with traditional weddings and engagements,
sometimes in sections renamed "Announcements" or "Couples."
But many papers still decline to print same-sex announcements.
The New York Times recently refused to run an announcement
of Joe Quenqua, a New York PR executive, in a same-sex union with
writer Art Smith on its wedding news pages.
The Washington Post won't put same-sex unions in the "Wedding
and Engagement" section that runs Wednesdays, but will put
them in a Friday "Celebrations" section that features
debutantes and bar and bat mitzvahs.
SUES FINANCIAL REPORTER
and Herb Greenberg, a financial reporter, have been sued in federal
court by AremisSoft, a software integrator, for defamation and
conspiring to manipulate the company's stock price.
AremisSoft said Greenberg's negative reporting helped drive down
the company's stock price.
Greenberg has been reporting since May that AremisSoft's contract
with the Bulgarian government was worth $1.7 million and not $7.1
million as reported by the company.
AremisSoft issued a press release on July 5 that said TheStreet.com
"knowingly published false and misleading reports, which
aided and abetted the rumors and false statements of others, in
order to induce panic selling in AremisSoft's common stock."
David Morrow, editor of TheStreet.com,
said the suit is viewed as a nuisance suit. Greenberg said he
has never personally been sued by a subject.
TO COMPETE WITH CNBC
"Lou Dobbs Moneyline" will go on at 6 p.m. (ET) starting
Aug. 27. By starting a half-hour earlier, the hour-long program
will go head to head with CNBC's "BusinessCenter," which
moved to 6 p.m. when Dobbs returned to Moneyline May 14.
CNN plans to open a street-level studio in the Time &
Life Building on New York's Ave. of the Americas.
The studio will have clear windows, similar to the "Today"
show, "Good Morning America," and "The Early Show."
The move will allow publicists to orchestrate PR stunts in front
of every major TV news network in midtown.
The Praxis Post, an online medical website, has been put
"Starting August 22, the only part of the Post we will update
regularly are the news and "This Week" with Drs. Simeon
Margolis, Gerald Weissman, and me," said Dr. Ivan Oransky,
who is editor-in-chief. Oransky also plans to write a new medical
news column aimed more at consumers for the website (www.praxismd.com).
Adelphia Communications Corp. will shut down its money-losing
Orange County (Calif.) NewsChannel on Sept. 7, according to The
Associated Press. The 24-hour cable channel, which employs 67
fulltime staffers, featured local news, sports and weather. It
was launched 13 years ago.
Reuters spokeswoman Nancy Borbrowitz said July 31 the company
would extend job offers to about 88% of the more than 1,500 U.S.-based
employes at Bridge Information Systems.
Reuters is acquiring the bankrupt financial news and data provider
for $275 million. The deal still requires Justice Department approval.
news continued on next page)
Edition, August 15, 2001, Page 4
PAPERS ARE 'TAKING OFF'
Free airport newspapers are "taking off" across the
nation, according to USA Today.
"They bridge the information gap for thousands of airport
employees who fill the terminals, towers and hangers around the
clock. Some are aimed at passengers, too," the paper pointed
The magazines and newspapers are generally filled with articles
about anything related to airports, airlines or flying.
They might include controversial fare such as disputes about new
runways or aircraft noise.
"Often the news is balanced with local restaurant reviews,
and a few stick with soft news," said Chris Woodyard, who
wrote the piece for USA Today.
The formula is being repeated around the nation. The idea is to
treat the airport as a community, said Woodyard.
USA Today listed some of the airport-based, free-distribution
-ATL, Atlanta Hartsfield, weekly tabloid, 8,500-circulation;
-Airport News, Bradley International, Hartford, Conn.,
bimonthly newspaper, 10,000-circulation;
-Boston Airport Journal, Boston Logan, monthly newspaper,
-DFW People, Dallas/Ft. Worth, weekly newspaper, 11,000-circulation;
-Detroit Metro Connections, Detroit, bimonthly, 15,000-circulation;
-Washington Flyer, Dulles, Reagan National, six times per
year magazine, 175,000-circulation;
-Airport Press, JFK, LaGuardia, Newark, monthly newspaper,
-Memphis Connections, Memphis, bimonthly, 15,000-circulation;
-MSP Airport News, Minneapolis/St. Paul, bimonthly, 15,000-circulation,
-Sky Harbor Airport News, Phoenix Sky Harbor, monthly newspaper,
RULES FOR MEDICAL ARTICLES
The editors of the top medical journals plan to adopt a new policy
that requires authors of studies to have control over the content
of reports submitted for publication and have access to all the
The publications, including the New England Journal of Medicine,
and The Lancet, set the new rules because of concern that
drug companies sometimes have too much influence over the content
of the articles and may even hold veto power over what is submitted
Typically drug firms contract with physicians and medical institutions
to carry out studies of medicines. In theory, the physicians are
largely independent of their sponsors and reach conclusions they
believe are accurate, even if not necessarily in the companies'
However, the drug company sponsors often help conduct the studies,
compile the research in computer databases and even help write
about the findings for submission to journals.
WON'T USE INVESCO FIELD MONIKER
The Denver Post will continue to refer to the Broncos'
new home as Mile High stadium even though the naming rights to
the football stadium were sold to Invesco Funds Group, a Denver-based
mutual funds company, for $60 million.
The Rocky Mountain News said it would use the moniker in
its news coverage of the Denver Broncos.
Glenn Guzzo, Post editor, said the "community at large thinks
of this as 'Mile High,' 'new Mile High' or 'the new stadum.' Outside
of official circles, seldom do you hear Invesco Field, except
in negative terms."
Invesco officials told a local TV news station that, "We
would expect and hope as journalists The Post would be
accurate and use the full and proper name. It doesn't seem to
be a balanced or fair way to portray the facility."
Sports marketing expert Dean Bonham told the Post he was
not aware of any major newspaper that has an official policy not
to call a facility what it wants to be called.
The Post will not change its policy concerning Coors Field
(baseball stadium) and Pepsi Center (basketball arena).
PRODUCER WINS WRITING CONTEST
Margie Goldsmith, president of MG Productions, has won the Troutbeck
Travel Writer's Contest for the best article on New York State.
Goldsmith, who is also a freelance writer, wrote about the "first
American backpacker," a mysterious hobo known as "the
Robert Keane, 55, has replaced Robert Brandt, 54,
as managing editor of Newsday, which is headquartered in
Melville, N.Y., on Long Island.
Adam Lashinsky, who was a star columnist for TheStreet.com,
has left to write for Fortune, Business 2.0 and
which are owned by AOL Time Warner.
Terence Badger, who was the Associated Press' assistant
business news editor in New York, was transferred to San Antonio,
where he will be a correspondent.
Peter Young was named editor of The New York Times Upfront,
a news magazine for teens co-published by Scholastic and The
New York Times. Young, who was previously executive editor
of The Monterey County (Calif.) Herald, succeeds Herbert
Buchsbaum, who is leaving to pursue new ventures in Mexico
Edition, August 15, 2001, Page 7
HAD PATRICIAN BACKGROUND
Arthur W. Page, for whom the Arthur Page Society is named, was
born to wealth and status and spent most of his life at the highest
levels of business, social and public life, according to a biography
by Noel L. Griese, veteran PR executive and author who now lives
The book is $24.45 from www.anvilpub.com.
Page's father was Walter Hines Page, a self-made editor and publisher
who founded Doubleday, Page and Co. with Frank Doubleday in 1899.
Walter Page started his own newspaper in the half-basement of
a hardware store in Raleigh, N.C., in 1883 after rising to literary
critic and editorial writer at the New York World. He was
named ambassador to England in 1913.
Arthur Page, born in 1883, was sent to the Lawrenceville prep
school near Princeton and then to Harvard, where his older brother
Ralph was also enrolled.
Arthur Page in 1927 became the first VP of PR at AT&T, remaining
is often hailed as one of the "fathers of PR" and is
sometimes called the "father of corporate PR."
A poll conducted by Public Relations Society of America in 1970
placed him seventh on a list of "the most outstanding PR
professionals" behind Ivy Lee, John W. Hill, Pendleton Dudley,
Carl Byoir, Edward L. Bernays and Earl Newsom.
Principles of Page Society Listed
Page's principles, upon which the Page Society is based, seem
pretty fundamental: tell the truth; prove it with action; listen
to the customer; manage for tomorrow;
conduct PR as if the whole company depends on it, and remain calm,
patient and good-humored.
Motivating employees was also a main goal of PR, according to
Writes Griese: "Page believed that actions in the public
interest were far more important than publicity in creating good
will for business...(PR) is 90 percent doing and only 10 percent
talking about what was being done."
The Page Society today has nearly 300 members, almost all of them
corporate. Membership is by invitation only.
Griese, who was director of corporate communications of the Colonial
Pipeline Co. in Atlanta from 1980-99, when he retired, is the
author of How to Work with Angry People and Outraged Publics
and How to Manage Organizational Communications During a Crisis.
He taught PR and news journalism at the University of Wisconsin
and University of Georgia and is now writing a history of Georgia
(noel [email protected]).
AIR FORCE SEEKS VIDEO FIRM
The Air Force is accepting bids for producing a 30-minute training
video to be used by family liaison officers in its survivor assistance
The video's purpose is to educate "lay people on the dynamics
of the loss of a loved one and the diversity of potential reactions,"
according to a solicitation notice issued Aug. 6.
The contractor is to teach FLOs "what and what not to say
to surviving family members and to recognize the needs of family
members of all ages."
It will interview eight FLOs for the video and spouses of deceased
The AF prefers bidders with experience in "dealing with survivors
of individuals killed in aircraft mishaps."
Also, "knowledge of investigative boards, processes, and
information flow as it pertains to aircraft mishaps, terrorist
attacks, suicides, homicides, etc. and how can they affect survivors'
acceptance of their loss is preferred," according to the
Bidders are to submit a sample training video that uses real people
sharing actual experiences. The AF does not want "marketing
type videos" that use actors reading scripts.
Responses to the proposal are due by Aug. 20. The contract is
classified as a "small business set aside." Mary Johnson,
contract specialist, has details at 202/767-7944.
HANDLES ZIMBABWE OPPOSITION
BSMG Worldwide is representing the Movement for Democratic Change,
a political party which is trying to oust Robert Mugabe as Zimbabwe's
The MDC, according to the Aug. 7 New York Times, is the
"first party in two decades to pose a serious threat to Mugabe's
grip on power."
Zimbabwe has plunged into financial and economic chaos.
Mugabe blames his country's woes on the country's 75,000 white
farmers and their supposed Western backers.
He has backed members of the National War Veterans Assn. who have
seized and squatted on more than 1,700 white-owned farms.
The Associated Press reported that police arrested 23 white farmers
on Aug. 6 for alleged violence against people who were occupying
Meanwhile, according to the AP, militants wielding clubs and sticks
chased white farmers from their properties, while several cars
driven by white farmers were stoned.
The next presidential election must be held by April. More than
30 people from the Mugabe opposition parties were killed in last
year's parliamentary elections.
More than 500 delegates attended a "Crisis in Zimbabwe"
conference in Harare, its capital, on Aug. 3 to demand that Mugabe
end the violence and establish safeguards to ensure the next year's
vote would be free and fair.
A government spokesman ridiculed the conference as a non-event
that was funded by foreigners.
Cohen and Woods International represents Zimbabwe's government.
Edition, August 15, 2001, Page 8
made PR history on Aug. 9 by consolidating its whopping $40 million
PR account, which was handled by 50 firms, to three PR shops.
Big Blue's decentralized communications model just wasn't
working in today's high-tech market that operates at a blistering
pace, said Jon Awata, VP-corporate communications, in announcing
PR's biggest account shift. Magnet Communications, Text 100 and
an Omnicom unit are the three "winners." Each has something
to crow about. Magnet has had a rocky year. There have been layoffs
and the ouster of well-liked former CEO Darryl Salerno, who was
credited for putting together the Havas Advertising-owned PR firm,
more than a year ago. By picking Magnet, IBM shows confidence
that the agency has gotten its act together. Indeed, an ebullient
Paul Jensen, who runs Magnet's high-tech practice, promised the
shop would "break a lot of rules" and "make headlines
for IBM." Jensen called IBM the crown jewel in the technology
world. Another Magnet staffer said the firm is "really stoked"
about the IBM win. For Text 100, the IBM win is a "coming
out party" of sorts. The London-based firm has been in the
PR business for 20 years, said Aedhmar Hynes, its San Francisco-based
CEO. By snagging IBM, Text 100 demonstrates that it is a leading
player in this country. Awata had kind words for the flexibility
displayed by Omnicom. He noted that the firm agreed to set up
a special unit-One Blue-dedicated to the PR needs of IBM, which
had used Omnicom's Brodeur Worldwide for PR. Ketchum's Rob Flaherty,
the point man at One Blue, will tap the best of the best among
Omnicom's global network to service the IBM account. That means
that IBM will continue to have access to Brodeur's staffers and
get the skills of Ketchum and Fleishman-Hillard in the bargain.
Omnicom used that dedicated shop idea last year when it snagged
the Chrysler account from True North. Its BBDO ad unit set up
Pentamark to handle the Chrysler business. Many of the Foote,
Cone & Belding staffers that worked on Chrysler simply moved
to Pentamark... Manning, Selvage and Lee CEO Lou Capozzi
was still absorbing the impact of the IBM loss when he talked
to this NL. IBM had been an "up and down" account for
MS&L. The Bcom3 unit had "more to gain than lose"
when pitching IBM. Capozzi is proud of the effort put in by the
IBM team. "I wouldn't have changed a single thing,"
he said of the pitch... What about those huge multi-million
global budgets? Awata said a single firm could not have handled
IBM's PR. Interpublic's PR chief Larry Weber has been using the
argument that size does matter for PR firms when dealing with
multinationals. That's been the justification for Interpublic's
acquisition spree that has now been slowed while the company gets
its financial situation straightened out. Interpublic's TSI Communications
was another casualty in the IBM consolidation.
I'm really here to pitch the camera. That's the line Kim
Cattrall gave to an unbelieving media who wanted the latest scoop
about her hit show "Sex and the City." The New York
Daily News, New York Post and the New York Times
ran the same story that Cattrall somehow snookered producers last
week by talking about Nikon's new digital camera during a media
tour of 30 outlets. "Infomercial vs. Interview" was
the headline used by the Times on Aug. 13. Nikon's PR firm
MWW Group and its video firm On the Scene Productions, however,
made it plain to producers in the media advisory that Cattrall
was available to talk about the camera and a contest for which
she serves as celebrity spokesperson. She did her part by continually
plugging the camera, when asked by reporters about upcoming Sex
and the City plots. MWW CEO Michael Kempner said Cattrall is doing
a terrific job for Nikon. Maybe, a little too terrific for the
likes of thecable media looking for the latest tidbits about the
HBO program. Cattrall, on the show, plays the role of a trashy
PR executive named Samantha Jones.
The New York Times magazine caught up with PR woman
Melinda Ballard and her battle against toxic mold. It featured
her on the cover of the Aug. 12 magazine dressed in a moonsuit.
This NL and O'Dwyer's PR Services Report have been covering
Ballard's plight for some time. In June, Ballard was awarded a
$32 million settlement by a Texas jury- the largest judgment granted
against an insurance company in a mold case. Farmers Insurance,
worrying about a flood of similar awards, says the settlement
threatens it and the entire industry. The verdict has been sent
Keith Reinhard, DDB Wordwide CEO, is sick and tired about
the shots fired by small firms saying giant agencies are bumbling
bureaucracies committed to wiping out any hint of creativity.
He made that point in a recent "Any Wednesday" memo,
which he has been writing for a number of years. "The anti-bigness
harangue by some of the small start-up agencies is starting to
get a bit tiring," wrote Reinhard. "These self-styled
originals can find only one theme: all big agencies are bad."
The upstarts suggest that any creative breakthrough is bound to
be squashed by the "evil bureaucracies that presumably exist
in any shop that occupies more than a few hundred square feet."
Reinhard urges his troops to stay flexible and demonstrate that
they can be big and small as needed. It's also important that
no DDB client "find a speck of truth in the words of our
small-minded detractors." DDB is part of Omnicom.