Edition, August 22, 2001, Page 1
'HONG KONG IS FREE' DRIVE TO H&K
Hill and Knowlton is receiving $500,000 from Hong Kong to
reassure skittish Americans and U.S. policymakers that the
city retains a "high degree of autonomy" under
China's rule. That's according to a two-year contract that
the WPP Group unit recently filed with the Justice Dept.
The PR firm is to tell investors about Hong Kong's "continuing
economic and political viability," and inform them
of opportunities in the communications and financial sectors.
It is to respond "swiftly to inaccurate or unfavorable
coverage as appropriate, through interviews, letters to
the editor and op-ed" pieces.
H&K has assigned an "A" team, including its
legendary vice chairman Frank Mankiewicz, to handle the
The State Dept. has just issued a report to Congress calling
Hong Kong "one of the freest cities in Asia."
It did criticize Hong Kong's treatment of Falun
Gong followers. China
considers FG an evil cult. Hong Kong is considering passing
an anti-cult law.
F-H/CANADA CANNED BY BRISTOL-MYERS
Bristol-Myers Squibb has dumped Fleishman-Hillard/Canada
for using excessive hype about its anti-clotting drug, clopidogrel.
Linda Smith, senior VP and general manager of F-H/Toronto,
told this NL that an F-H staffer sent a cover note to six
reporters along with a press release on clopidogrel. That
note, which was intended to summarize the press release,
"created inaccuracies" and as a result, "they
let us go," she said.
Smith said she was surprised by the move but added that
the incident was uncharacteristic of F-H's services.
The New England Journal of Medicine's Dr. Greg Curfman
said F-H overstated the case for clopidogrel. The drug has
only "marginal efficacy," he said.
F-H issued a retraction on Aug. 15. "The second paragraph
(of the original release) states that the results represent
a major advance with huge implications. In fact, the benefit
found was modest, and offset by an increased risk of bleeding,
including bleeding necessitating transfusion," it said.
Applied Comms., San Francisco, beat out eight firms
for Verisign, a $1 billion Internet security company. AC,
which will handle media and analyst relations,also services
Oracle, Hewlett-Packard, and Veritas.
UBM MAKES RUN AT MEDIALINK
United Business Media has offered to acquire Medialink in
a deal valued at $29 million at the $5-a-share price. Kekst
& Co. is representing UBM.
Under the proposal, Medialink would be merged with UBM subsidiary
PR Newswire. The proposal was communicated in a letter sent
from Charles Gregson, executive director and board member
of UBM and PR Newswire, to Medialink's directors.
Larry Moskowitz, CEO of Medialink, said his company's board
would consider the UBM offer.
The $5 per share offer represents a premium of 49% over
the $3.35 per share closing price of Medialink on Aug. 13.
Medialink issued a "preferred stock rights" plan
to protect against a hostile takeover bid. UBM said it expected
TO LONDON; ELLIOT JOINS ROLEX
Ann Moravick, who heads Manning, Selvage & Lee's global
health practice, has been named managing director of MS&L/London.
She replaces Jackie Elliot, who is moving to Geneva to assume
the communications director job at watchmaker Rolex.
Lou Capozzi, CEO of MS&L, called Moravick a "veteran
skilled at training teams" to deliver the best PR counsel
He credited her with doubling the size of the MS&L health
unit, which counts Phamacia, Eli Lilly & Co., Pfizer,
Procter & Gamble, and Hoffmann-La Roche as clients.
Moravick will continue to be responsible for healthcare
when she assumes her new duties on Oct. 1.
GREY GLOBAL'S NET SLIDES 58%
Grey Global Group reported a 57.6 percent decline in second-quarter
net income to $2.4 million on a three percent rise in gross
billings to $2.1 billion. For the first-half, net fell 75.4
percent to $2.7 million. GGG stock has fallen from $760
The company cited weak spending by high-tech and telecom
clients, combined with a "significant increase in severance
costs incurred to reduce expenses in the current environment"
as reasons for the profit decline.
On an upbeat note, GGG cited new business wins from American
Home Products for Advil at Grey Worldwide; Holiday Inn and
Saab Automobiles at GCI Group, and Absolut Vodka at G-2.
Edition, August 22, 2001, Page 2
STILL HUNGERS FOR MORE
Interpublic "is currently engaged in a number of preliminary
discussions that may result in one or more substantial acquisitions,"
according to the firm's second-quarter 10-Q form that was
filed Aug. 14 with the Securities and Exchange Commission.
Sean Orr, CFO, had promised analysts-during a July 26 conference
call-that Interpublic would be more selective on the acquisition
The document states: "These acquisition opportunities
require confidentiality and from time to time give rise
to bidding scenarios that require quick responses by Interpublic."
An announcement of any deal "may lead to increased
volatility in the trading price of the shares of Interpublic."
The company's stock trades at $26.37. The 52-week range
is $47.43 and $25.90.
The 10-Q continues: "The success of recent or contemplated
future acquisitions will depend on the effective integration
of newly acquired businesses into Interpublic's current
Interpublic has already announced a $500 million restructuring
charge that will cover the cost of merging True North into
The majority of that charge will be in the current quarter
to cover 3,500 layoffs and the shutdown of 75 offices.
The Wall Street Journal reported Aug. 16 how Interpublic's
"financial profile rapidly deteriorated in the first
half of this year."
It noted that Interpublic doubled short-term debt to $1.34
billion from $549.3 million since the beginning of the year.
Orr said since clients have cut spending, Interpublic needed
the funds to cover payroll and rent. He is "comfortable"
with IPG's financial condition.
Interpublic lost $138 million for the six-month period ended
June due to various writeoffs.
TIMES GIVES GLAXOSMITHKLINE PLUG
The New York Times ran an op-ed piece on Aug. 14
"written" by six-time Olympic track and field
medal winner Jackie Joyner-Kersee about her struggle with
The paper failed to note that Joyner-Kersee is part of the
"Asthma All-Stars" national education program
about asthma and its treatment.
According to the All-Stars website, the program is "supported"
by GlaxoSmithKline, maker of Ventolin, an inhalation aerosol
Co-sponsors are the Allergy and Asthma Network, Mothers
of Asthmatics, American College of Allergy, Asthma and Immunology,
American College of Chest Physicians/The CHEST Foundation,
American College of Sports Medicine and National Assn. of
School Nurses, according to its website.
Ogilvy PR Worldwide/Washington, D.C., handles the GlaxoSmithKline
account. An Ogilvy spokesperson, David Prager, said neither
his firm nor GlaxoSmithKline would comment about the Joyner-Kersee
piece. Tom Beall is co-managing director of Ogilvy's health
and medical practice in D.C.
Op-ed Follows Death of Wheeler
The Joyner-Kersee piece follows the death this month of
Rashidi Wheeler, the Northwestern football star who died
following an asthma attack during practice.
In the article called "Asthma and the Athlete's Challenge,"
Joyner-Kersee tells how she hid her own asthma from coaches
during college because she feared losing her scholarship.
She also didn't follow the medical advice given by her doctor
about treatment. Then in 1993, she suffered an asthma attack
that almost killed her.
RUBENSTEIN SHARE NEXTWAVE
Hill and Knowlton and Rubenstein Assocs. are handling PR
duties for NextWave Telecom, the Chapter 11 company that
is battling the Federal Communications Commission over the
right to retain control over wireless communications licences.
Those firms pitched against three or four other firms and
against each other for the "substantial" account,
Jim Cox, senior managing director at H&K, told this
NextWave, he explained, requested that H&K and RA share
the account. It felt that H&K's strategic thinking and
reach, combined with RA's media connections were a perfect
Howard Rubenstein said he heads the account at RA, and described
the relationship with H&K as a "seamless"
one. "My staff has enjoyed working with Hill and Knowlton,"
Cox feels the firms are working "very well" together
despite an "unusual" relationship. "We're
pretty much partners," he added.
H&K CEO Howard Paster and Paul Clark, senior management
director, join Cox on the NextWave Telecom business.
NextWave, which is based in Hawthorne, N.Y., won a 1996
FCC auction to offer wireless services in 90 markets. It
bid $4.74 billion payable over 10 years. The company, however,
ran into financial trouble, and could not cover the FCC
payments. It filed for bankruptcy in 1998.
The FCC then revoked the award to NextWave, and reauctioned
the same wireless spectrum for $15.9 billion.
NextWave sued, and a Federal appeals court ruled the FCC
violated bankruptcy law by seizing NextWave's licenses.
The FCC appealed the decision to the U.S. Supreme Court.
The highest court has not yet decided whether it will hear
Cox said NextWave has arranged $5 billion in new equity
financing and debt, and stands ready to build its wireless
network once the litigation is settled.
The Wall Street Journal, on its Aug. 9 front page,
said the "big losers in the fight are people in NextWave's
Edition, August 22, 2001, Page 3
MAY RUN MORE ENVIRO NEWS
Howell Raines, who takes over as editor of The New York
Times next month, could open some new column inches
for coverage of environmental issues ranging from wetlands
to oceans, according to Andrew Revkin, a science reporter
for the paper.
Ever since the mishandling of a story on open water at the
North Pole, Revkin said editors at the Times have become
"gun-shy about subsequent, more legitimate, climate
"The story has haunted me and the Times ever since,"
said Revkin. "I rarely got climate news on the front
page, even when it deserved to be there," he told a
recent Great Lakes Journalists seminar. "The paper
treats astrophysics better than it treats environment,"
Revkin believes Raines will change the situation when he
becomes editor next month because he has an affection for
fishing and the outdoors.
Revkin finds it useful in his reporting to have some sources
whom he likely would never quote or name, but rather use
for fact-checking. He urged the reporters to "quote
invisible people" whose expertise and independence
they have come to respect.
Frank Parisi, SVP-communications for the Star Tribune
Co., who is joining Fleishman-Hillard (story on page 6),
said journalists and PR professionals should list their
home phone numbers.
"Communications/PR people who don't make their home
numbers readily and widely available are not doing their
jobs," he said in a letter to MediaNews.org.
Parisi said he has stated his home number for years on his
voicemail and never regretted it.
"We're supposed to be available to journalists throughout
the world according to their deadlines, not ours,"
"Christopher Closeup" is celebrating its
50th year on TV by returning to its TV roots in California.
The weekly half-hour program has L.A. interview opportunities
still available Sept. 17, 18, and 19 providing airtime on
over 100 outlets nationwide and overseas. The interview-intensive
program seeks celebrities, authors, artists and politicians
who are engaged in or promoting charitable or spiritual
A pitch with a "making a difference" hook has
a better shot at booking, according to Tony Rossi, who is
handling guest bookings.
Send e-mail to [email protected]
or call him at 212/759-4050.
Send mail to TV and Radio, The Christophers, 12 East 48th
st., New York, NY 10017.
Stern & Co., New York, used a "unique"
hook to get The Wall Street Journal to do a report
on Edward D. Jones & Co., a securities firm based in
Des Peres, Mo.
Richard Stern said the article, which ran on Page 1 of the
Journal's Aug. 8 edition, is an example of "our
ability to identify the essence of what makes a client company
unique, then develop the messages that fit a specific media
outlet, such as the Journal."
The hook was the client's old-fashioned way of doing business.
KNOWS HOW TO GET PUBLICITY
Jane Colton, an animal rights activist who lives in New
York, has become a prime source of news about missing pets
and animals in distress, according to The New York Times.
The paper said nearly every major newspaper in the city
(including the Times), each of the city's local TV
news broadcasts, "Dateline NBC," and New York
magazine have recently run stories based on information
provided by Colton, who is a former flight attendant.
"Ask any publicist: it is not easy to get a New York
City reporter or TV news crew interested in anything short
of doom and destruction," said Times reporter
Sherri Day, who wrote the story about Colton.
Every day editors are swamped with press releases, e-mails,
letters and telephone calls.
"Few of these unsolicited ideas actually make it into
newspapers or onto the air," said Day. "But Ms.
Colton, a fascinating storyteller who speaks in sound bites,
has learned to use her quick wit and zany anecdotes to get
reporters and assignment editors to take her calls and cover
"Once Colton takes up a cause, she doesn't rest until
it has a headline," said Day.
Clementi Lisi, a reporter for The New York Post,
said he got 15 calls from Colton in one day about a lost
parrot. "She knows what reporters want. She's constantly
trying to push her angle," Lisi said.
Richard Lodge, 47, was named editor of The MetroWest
Daily News in Framingham, Mass., replacing Ruston
Lodi, who is joining the Massachusetts Housing Partnership
Fund as director of public affairs. Lodi spent 22 years
Lodge will also oversee The Daily News Tribune of
Waltham, The Milford Daily News, The Neponset
Valley Daily News of Dedham, and 22 weekly papers.
Kathleen Hays, whose on-air nickname as a correspondent
on CNBC's "Squawk Box" and other shows is the
"Bond Belle," is joining CNN as an economic correspondent
on "Lou Dobbs Moneyline."
Peter Bart was suspended as editor-in-chief of Variety
after he was quoted as making racist remarks in a Los
Angeles Magazine article.
Anita Busch, who recently quit as editor of Hollywood
Reporter, and Beth Laski, another former HR editor,
will co-write a column for Premiere.
news continued on next page)
Edition, August 22, 2001, Page 4
DAILIES ARE NOT DYING
James Shelledy, editor of The Salt Lake Tribune,
says daily newspapers are not a dying news medium.
Shelledy attributes the gloom-and-doom to "journalists
who view change as the end of good newspapering as we know
it; those in management who tend to see every downturn in
advertising as the final handwriting on the economic wall;
and futurists who continue to preach that the Internet is
about to off traditional media.
"To this I say: bunk," Shelledy said in his "Letter
From the Editor" column that ran Aug. 12.
Shelledy said he has experienced at least a "dozen
come-and-go ad slumps" in his 30 years in the business.
"Few newspapers ever fail to turn a profit. And short-term
cutbacks to remedy revenue losses produce as much long-tern
heartburn as bottom-line salve," he said. He believes
newspapers, not the Internet, are the largest gatherers
of news and information and will remain so.
"Eventually, a future generation of computers will
replace the printing press and carriers, but not our news-gathering
and news-crunching function." In whatever form, newspapers
will be considered important by "our children,"
The veteran journalist said the newspaper audience is huge
but stagnant. "However, with flexibility, quality,
relevant journalism and combining the best features of digital
and print, the future for daily newspapers is as solid as
it is long-although not for the faint of heart or sourpusses."
He said the thought of a mass print media renaissance was
reinforced this spring by the largest newspaper consumer
study in history: 37,000 readers at 100 daily newspapers.
Shelledy said the Northwestern University study showed the
best bets for reinvigorating readership were stories on
local people, health, food, government, movies, international,
TV, weather, business and personal finance, sports, crime
TO DISMANTLE OPERATIONS
Bridge Information Systems will dismantle its news operations
as part of its bankruptcy proceedings that began in February.
Joel Weiden, a spokesman for BIS, said two of the company's
news units-those covering commodities and company news-will
be closed down after the bankruptcy court approves the sales
of the two news units contracts to Dow Jones for $6.5 million.
Weiden said DJ only intends to keep 10 members of the current
staff of the affected units, meaning the 140 other employees
would likely be laid off. The fate of about 235 people who
work for other parts of Bridge's news business remains uncertain.
Bridge has already sold off much of its assets, including
a $275 million deal reached in April that will give Reuters
control over several of Bridge's financial information assets
including EJV, a bond pricing and data service; Bridge Trading,
an electronic trading business, and eBridge, an online information
provider for large financial institutions.
The main asset remaining to be sold is Telerate, a bond
information service that Bridge bought from Dow Jones.
AGAINST FORMAT CHANGE
Several hundred people gathered outside the office of the
Forward Assn. in New York on Aug. 16 to protest its decision
to switch the format of WEVD-AM to an ESPN 24-hour sports
talk station on Sept. 1.
The association, which owns The Forward, said it
made the lease agreement with the Walt Disney Co. to pay
for its unprofitable newspapers.
The move would end several radio programs, including those
of Bill Mazer, Alan Colmes and Edward Koch.
HEAD MAY GET OWN TV SHOW
Kweisi Mfume, who is president of the National Assn. for
the Advancement of Colored People, has taped a pilot for
a national TV talk show that would be syndicated by Hearst-Argyle.
Last week at a news conference in Los Angeles, Mfume accused
network TV of moving too slowly to increase racial diversity
in acting and executive roles. He singled out ABC for the
worst performance, with NBC right behind.
Mfume had been the host of a weekly public affairs program
for more than 10 years at Hearst's Baltimore station, WBAL.
He has been head of the NAACP for five years.
STANDARD BITES THE DUST
The Industry Standard is suspending publication while
the parent company, Standard Media International, looks
for a buyer. The final issue was published earlier this
Spokeswoman Alissa Neil said the weekly magazine may file
Based in San Francisco, the magazine, which was started
3.5 years ago to cover the Internet industry, employed about
400 people, including 130 journalists.
The magazine had its first profitable year in 2000 on ad
revenues of about $140 million. In the first half of this
year, advertising has declined 75%, according to the Publishers
Working Woman's title has been put on the
shelf and the entire staff of the magazine has been laid
off...Cowboys & Indians, a monthly magazine,
is celebrating its 80th birthday. Based in Dallas, the magazine
covers a range of lifestyle topics: art, home, interiors,
travel, Western films and Southwestern cuisine.
Edition, August 22, 2001, Page 7
GROUP PITCHED MOLD STORY
Bea and Mike, people would not know what dangers may be
lurking behind their walls and under their floors,"
said Melinda Ballard, whose tangle with dangerous molds
was told in a cover story in the Aug. 12 New York Times
Ballard, a former executive of Ruder Finn/New York who recently
won a $32 million lawsuit against the Farmers Insurance
Group on claims related to molds in her Texas home, was
referring to Beatrice Lund and Michael Bruneau of The Lund
Group, New York, who were retained by Ballard in 1999.
"We have accomplished our goal of making the public
aware of problems with dangerous molds," said Ballard,
who appeared on the cover of the magazine in a head-to-toe
The amount awarded in the lawsuit, which only covers property
damage and does not address the claims of bodily harm advanced
by the Ballard family, is now in mediation.
Ballard, her husband Ron Allison, and their son, Reese,
also suffered illnesses because of the mold. The family
claims that Farmers should have immediately attacked the
Stachybotrys and other molds that were growing in their
home because sub-flooring had become wet due to a leak.
"Bea and Mike put a tremendous amount of energy into
this cause," said
Ballard. "Their specialty is working with the media."
USA Weekend Was Big Hit
The initial big hit in the mold public awareness campaign
came Dec. 5, 1999, when Ballard and her family were featured
on the front cover of USA Weekend, which has a circulation
of 22 million.
The Fox affiliate in Austin had aired the first segments
on the problem in June 1999. More than 150 TV segments have
aired on local and national TV stations thus far.
Lund and Bruneau spent "hundreds of hours" briefing
reporters and editors on what was a highly complicated and
Print coverage, besides the N.Y. Times magazine (circulation
1.6 million) and USA Weekend, included a story on
the front page of the "Marketplace" section of
the Wall Street Journal; cover story in Lawyers
Weekly USA, and a story in Claims magazine. TV
shows doing segments included CBS-TV's "48 Hours,"
which has an audience of 12 million households and which
devoted an hour to the mold problem built around Ballard's
story; NBC-TV's the "Today" show and "Nightly
News"; CBS-TV's "The Early Show," and the
News of Texas syndicated news.
TO RETIRE FROM EPA
Rene Henry, a 48-year veteran of PR and a member of PRSA
38 years, will retire Oct. 1 as director of communications
and government relations, mid-Atlantic region of the Environmental
Protection Agency. He is 68.
No successor has been named to the post, based in Philadelphia,
which pays between $92,381 and $120,095. If the EPA decides
to go outside, the job could be listed on www.jobsusa.org.
Henry, who chairs the College of Fellows of PRSA for 2001,
has just authored his sixth book, Offsides!, described
as "Fred Wyant's provocative look inside the National
It is published by Xlibris Corp., part of Random House ([email protected]).
Wyant was an official in the NFL for 27 years, including
19 as a referee. He tells what calls officials miss the
most and why; "the greed of owners who want public
funding for new stadiums"; the pros and cons of instant
replay, and the "lack of positive role models in football
Henry, who has been at the EPA since 1996 after being executive
director of university relations for Texas A&M University
from 1991-96, has also authored Marketing PR-the hows
that make it work!, How to Profitably Buy and Sell
Land, and You'd Better Have a Hose If You Want to
Put Out the Fire, a guide to crisis and risk communications.
Henry, a senior VP at Daniel J. Edelman from 1967-70, had
his own firm from 1970-74 and was a partner in Allan, Ingersoll,
Segal & Henry from 1974-75. He was a co-founder and
partner of ICPR from 1975-81 and returned to his own firm
until 1986. He was campaign director for Athletes and Entertainers,
George Bush for President and Bush/Quayle in 1988. He was
president and CEO, National Institute of Building Sciences,
from 1986-88, and was also with the Dept. of Agriculture,
Agency for International Development and the Dept. of Labor
before joining the EPA.
EMERY HANDLES CRISIS IN-HOUSE
Emery Worldwide is using its in-house PR capability to deal
with the crisis triggered by the voluntary grounding of
its 37-plane fleet.
That's what Nancy Colvert, director of PR at CNF Inc.-Emery's
parent company-told this NL.
"I've been busy fielding calls from local media"
concerned with safety matters, she told this NL. Emery operates
in 229 countries.
A Federal Aviation Administration probe of Emery's fleet
found more than 100 safety violations, including planes
it deemed unfit to fly. ValueJet Airlines was the last carrier
to shut down its fleet following pressure from the FAA.
Emery issued a statement assuring customers there will be
no interruption of freight service. It will use planes operated
by Ryan Aviation.
The company also said that it expects to resume flying its
planes once the FAA matter has been resolved. The planes
could be out of service for months.
Emery has furloughed about 800 pilots, crewmembers and other
The carrier is No. 2 in the air cargo market (shipments
over 70 miles) trailing the U.S. Postal Service, but ahead
of United Parcel Service.
Edition, August 22, 2001, Page 8
York publicists Beatrice Lund and Mike Bruneau were "instrumental"
in educating the public about the dangers of mold in
the home, said client Melinda Ballard.
More than two years of media placement efforts by Lund and
Bruneau were capped by a cover story in the Aug. 12 New
York Times magazine (1.6M circ.).
But the PR team has no intention of entering their efforts
in any PR awards program.
They would have to make up a thick binder showing their
pre-research; describing the strategy they created; detailing
placement activities, and describing what research was done
after the campaign. Besides the considerable amount of time
and money this would take, they would also have to pay hundreds
of dollars in entrance fees to the major PR contests and
then upwards of $300 a ticket if they wanted to attend the
We've been hearing complaints for some time that major
firms, with lots of money to toss around, have come to unfairly
dominate current PR awards programs. For instance, four
PR firms captured 18 or 43% of the 41 Silver Anvils awarded
by PRSA in June out of a field of 736 entries. Plenty of
good work is going unheralded because PR firms don't want
to get involved in what has become a costly, rules-bound
ritual dominated by a few firms with deep pockets.
A good case can be made for making awards throughout the
year and shining the spotlight on one winner at a time rather
than announcing upwards of 100 winners at once with resulting
dilution of attention for any one winner.
To recognize the efforts of the Lund Group and others
like them, the O'Dwyer Co. is starting the "O'Dwyer
Award for Excellence in Public Communications" with
Lund as the first recipient. A solid walnut plaque with
gold lettering will be sent to the firm. Lund will not have
to fill out any forms, send us any entry fees, nor send
us proofs of what it accomplished. The coverage obtained
speaks for itself. PR firms and clients that feel qualified
for an "O'Dwyer Award" need only send us a brief
description of their successful efforts to educate the public
on a subject. Availability of the CEO or other principals
involved for cross-examination by the press and public is
a key element we look for. Awards will be announced throughout
Fleishman-Hillard and Ogilvy PR Worldwide made big healthcare
PR news last week. F-H/Canada was fired by Bristol-Myers
Squibb for hyping the benefits of an anti-clotting drug.
Canada's National Post Online said on Aug. 17 that F-H now
has to "protect its own reputation" following
the incident. Linda Smith, head of F/H's Toronto office,
has been forthright in apologizing for the release of a
cover letter touting clopidogrel as the "biggest cardiovascular
treatment since aspirin." The Post, quoting an unnamed
source, reported that it is unusual for an agency to be
fired in mid-stream and suggested that the move could hurt
F-H/Canada's reputation with other healthcare clients. "I
think it would definitely discolor their relationship with
other pharmaceuticals; it is a specialty within the industry
and you have to be knowledgeable about it," the person
said. Bristol-Myers Squibb issued a statement saying it
was unaware of F-H's excessive claim until it had been sent
Ogilvy scored a powerful op-ed placement in the New York
Times for GlaxoSmithKline, the maker of an asthma treatment.
The Times ran an op-ed "written" by Olympic star
Jackie Joyner-Kersee about her struggles with the illness.
She is part of an Asthma All-Star Team that is supported
by GlaxoSmithKline. The Times must not have known about
Joyner-Kersee's spokesperson work. It didn't identify her
as such. Nobody at Ogilvy, GlaxoSmithKline or the Times
wants to talk about the op-ed article.
If the high-tech "leaves don't begin to flutter
next month," the market won't rebound until next
year's second quarter at the earliest, says Donovan Neale-May,
who heads a Silicon Valley PR firm. Clients have never been
as tight with a buck. High-tech RFPs are floating around
budgeted at 30 to 40 percent less, while requiring the same
amount of work as proposals of two years ago. One of the
reasons Neale-May established Global Fluency, a worldwide
network of independent PR firms, was to cut costs. He doesn't
want the expense of establishing new offices to service
clients. Neale-May says he gets a lot of leads in the Boston
area that he can now refer to GF partner Media Boston International...FitzGerald
Communications is dealing with hard times in techland
by setting up a special situations group to handle clients
that are laying off people, restructuring or declaring Chapter
11...Middleberg Euro RSCG, which was heavily invested
in the dot-com world, closes its San Francisco office. CEO
Don Middleberg spends time refuting a nasty e-mail portraying
the Havas' unit's future as bleak. One of the firm's cyber-specialties
is to monitor chat rooms and the `Net to squelch gossip
spread about clients...The Industry Standard,
which chronicled the rise of the dot-com world, goes kaput.
It was packed with $140 million worth of ads last year.
Advertising plummeted 75 percent for the first-half of this
year. The company once had 400 staffers.