Edition, September 5, 2001, Page 1
WINS $2M ARMY MORALE CAMPAIGN
Hill and Knowlton has picked up the U.S. Army Community
and Family Support Center account, a piece of business that
may be worth $2 million during the next five years. Two
It will promote the Center's 250 "morale, welfare and
recreation programs" in 90 Army installations throughout
the world, says Laurie Gibson, the Center's senior marketing
Those include concerts, sporting events, theater, and social/health/educational
programs designed to make life better for soldiers stationed
in hot spots, such as Macedonia, Saudi Arabia, Kosovo and
DROPS EIN AS SPOKESPERSON
Rep. Gary Condit is no longer using veteran Washington,
D.C., PR counselor Marina Ein as his spokesperson. There's
been a shift in the "focus" of Condit's PR activities,
she told this NL.
Condit wants to move beyond the Chandra Levy story to concentrate
on legislative affairs as the House returns to session.
That's why Condit's Congressional staffers will now be the
main points of contact for journalists.
Ein, however, said her firm, Ein Communications, is available
to Condit on an "as-needed" basis.
TALKS TO DISNEY ABOUT MOVIE
The Jeffrey Modell Foundation has picked Rubenstein Assocs.
to "broker an understanding" with Walt Disney
Co. about immunodeficiency disease, Howard Rubenstein told
Disney's Touchstone Pictures unit released "Bubble
Boy" earlier this month. The comedy depicts a cross-country
romp by an actor (Jimmy Gyllenhaal) who is said to be born
The movie is upsetting to Fred and Vicki Modell, whose son,
Jeffrey, died from IMD at age 15.
They sent a letter written by 10-year-old IMD sufferer Scott
McGuire, to Disney CEO Michael Eisner.
McGuire wrote he is sad many people are going to the movies
and laughing about a serious disease.
Ironically, McGuire received the Disney Millennium Award
at Walt Disney World last year.
RA, according to Rubenstein, is educating Disney about "this
terrible disease." Disney has suggested the possibility
of adding a PSA about the disease to the film. RA's Deborah
Raskin, SVP, handles the Foundation's account.
RESTRUCTURED WSW IS DOWNSIZED A BIT
Weber Shandwick Worldwide will have $475 million in annual
fees when it completes the integration of BSMG Worldwide
on Sept. 30, according to Larry Weber, WSW founder and CEO
of Interpublic's advanced marketing services group.
That's down from the $500 million figure used in Interpublic's
July 10 press release announcing the creation of the world's
biggest PR firm. It also falls short of the $535 million
in combined 2000 fees, reported by the Council of PR Firms.
The collapse of the high-tech market has hit WSW hard. "It's
not that we are losing clients, but current ones are cutting
budgets by 50 to 60 percent," Weber told this NL.
He said WSW has cut 200 staffers since April. The restructured
firm will have about 3,500 staffers.
Closing Silicon Valley, Detroit Offices
WSW is closing its flagship Silicon Valley office in a "real
estate move" designed to cut costs, Cathy Lugbauer,
WSW COO, told this NL.
"Eight to 13 staffers will relocate to either the San
Francisco or San Mateo office," she said.
Weber Group opened its Palo Alto office in 1992. Its University
Ave. address put it down the street from Stanford University,
the mother lode of high-tech R&D. The firm's website
boasts that the Palo Alto office is located at the "heart
of technological innovation in Silicon Valley."
Lugbauer described Palo Alto as a "ghost town,"
and said WSW has been laying off workers in the Valley as
late as mid-August.
Marc Bien, who was EVP for Bay Area operations, departed
the firm about a month ago. He was succeeded by Lee Caraher,
who was CEO of WSW's Red Whistle Communications unit.
WSW also closed its Detroit office.
EDELMAN GETS SHARE OF $4M SMOG ACCT.
The Bureau of Automotive Repair of the California Dept.
of Consumer Affairs has named Glass Mc-Clure, ad agency,
and Edelman PR Worldwide for the state's public awareness
campaign to help motorists whose vehicles have failed smog-inspection
Jami Warner, executive VP/GM of Edelman's Sacramento office,
heads the account.
Spending for the one-year contract, with two one-year renewal
options, is estimated at $4 million.
The account was handled by Hill and Knowlton and Runyon
Saltzman & Einhorn.
Edition, September 5, 2001, Page 2
INDUSTRY ADDS EX-NEVADA GOV.
Former Nevada Governor Robert List has signed on with the
Nuclear Energy Institute, the industry's lobbying arm, to
promote the state's Yucca Mountain for a proposed repository
for nuclear waste.
"He will be engaging public officials locally in Nevada,
and possibly beyond, on the Yucca Mountain issue,"
Melanie White, a spokesperson for NEI, told this NL.
List will promote potential benefits of the waste repository
to the state through speeches and lobbying of government
officials, White added.
List, a Republican governor from 1979 to 1983, told the
Las Vegas Review Journal that it appeared likely
Nevada would be chosen to store the nation's nuclear waste,
that the repository would be found scientifically safe,
and that transportation concerns will be adequately addressed.
He was criticized for joining the nuclear industry by state
Democratic officials who oppose the Yucca Mountain site,
including its current governor, Bob Miller, according to
The U.S. government has spent two decades and $7 billion
analyzing the suitability of the Yucca Mountain site for
nuclear waste storage.
NEI says Energy Secretary Spencer Abraham is expected to
decide by the end of this year whether to recommend the
site to President George Bush.
GOLIN/HARRIS CUTS 19
Golin/Harris International has cut another 19 staffers,
according to Keith Burton, general manager of the company's
flagship Chicago office.
Fifteen of those (11 in Chicago and four in New York) were
part of the firm's CrossMedia design, Internet and video
Burton said the firm will maintain the CrossMedia brand
in seven offices.
DaimlerChrysler, Sony, McDonald's, Cisco and others have
used CrossMedia's services.
G/HI also cut three "front line" corporate jobs
in finance, information technology and marketing.
A researcher was also let go.
MOTOR UNITES BRITISH BRANDS
Ford Motor has consolidated its British premium brands within
its Premier Automotive Group, which is based in Irvine,
The Aston Martin Jaguar Land Rover North America group officially
kicked off on Sept. 1.
Simon Sproule is VP-communications and marketing services
for that organization. He had handled PR duties for Jaguar
in Mahwah, N.J. AMJLR does not have an agency of record.
Nike Communications has been working for Jaguar since last
November, and Coyne Communications handles Land Rover. WPP
Group's Prism unit has conducted various motor sports projects.
Aston Martin does not have a PR firm, added Sproule.
Ford's Lincoln Mercury and Volvo brands will move into PAG's
Irvine facilities this month.
PAG plans to establish an east coast operations headquarters
for AMJLR in Mahwah by mid-2002.
EXCITE@HOME DROPS TEXT 100
the troubled broadband and Internet services provider, has
dropped Text 100, bringing its PR in house, according to
Londonne Corder, senior PR manager for the company.
Text 100 landed the account in July 2000.
"We were with Excite for quite some time and went through
a lot with them," Ryan Donovan, GM of Text 100's San
Francisco office, told this NL.
Donovan said the split was amicable and due to Excite's
financial problems. The company faces the loss of a major
venture capital investor and delisting from Nasdaq.
AT&T holds a 23 percent stake in Excite and provided
$80 million in funding earlier in the year, along with a
$50 million infusion from the venture firm Promethean Asset
PAM asked for its investment back from Excite last week,
causing Excite's stock to tumble to a low of 39 cents. It
traded as high as $18.56 during the past year.
Text 100 was one of the three PR firms selected by IBM earlier
PAINE PROMOTES CASUAL BUSINESSWEAR
Dockers and Slates will bring its Style@Work Tour to New
York on Sept. 4 and 5 to promote casual businesswear.
According to Paine PR, which is handling PR for the two
brands, casual businesswear is now worn by 66% of U.S. workers
everyday and 80% of workers at least one day a week.
The 53-foot tour truck will be parked in front of the Grace
Building, opposite Bryant Park, on 6th ave. and 43rd st.
The custom-made truck has dressing rooms and a runway.
Stylists from Glamour magazine will offer casual
businesswear tips, recommendations and free head-to-toe
wardrobe makeovers, according to Paine PR spokeswoman, Tanya
FOSBURG, MS&L VETERAN, DIES AT 85
Helen Fosburg, a 20-year PR veteran who retired from Manning,
Selvage & Lee in 1985 as a senior VP, died Aug. 23.
She was 85.
Known as Molly, Fosburgh joined MS&L in 1965, working
in media relations for accounts in the mining industry,
She served as a spokesperson for the Copper Strike Information
Bureau in the late 1960s during a copper producers strike
and also handled communications for exhibitors at the 1965
Burson-Marsteller, Golin/Harris Int'l and Jasculca/Terman
are finalists in a review being conducted by Donald Trump's
real estate team in Chicago.
The New York developer plans to build a skyscraper on a
site currently occupied by the Chicago Sun-Times building.
Edition, September 5, 2001, Page 3
SEEKS PRODUCT PLACEMENTS
Omnicom Group's media buying unit, OMD, is negotiating a
deal with Viacom's UPN that could result in show sponsorships,
special cross-promotions and product placements for six
of its clients, according to Dow Jones.
The news service report said OMD is asking for "a little
extra" for buying an estimated $30 million of TV time
on UPN during the coming season.
DJ said the deal is expected to involve McDonald's, Cingular
Wireless, Gillette, Sony's PlayStation, State Farm Mutual
Automobile Insurance and Vivendi Universal's Universal Pictures.
Endeavor Agency, a Hollywood talent agency that UPN hired
several months ago to help promote its fall shows, has approached
Omnicom executives about the ad agency's clients gaining
access to UPN programs, according to DJ.
Want To Be In The Show
Mark Stroman, a marketing executive at Endeavor, told DJ
that advertisers most fear that their commercials will be
zapped. As a result, they want to Abe in the show.
DJ said "marketers struggling to combat ad clutter
and the threat from commercial-skipping devices such as
TiVo are less enamored with the traditional 30-second ads.
Product placement on TV shows is one of the biggest trends
on Madison avenue."
State Farm, which has bought airtime on UPN for the first
time, is negotiating a product placement within "The
Hughleys," a sitcom about an African-American suburban
Another deal in the works, according to DJ, calls for McDonald's
to also be scripted into that show.
Cingular, an Atlanta wireless provider, is developing a
cross-promotion deal with UPN involving "Girlfriends,"
a sitcom featuring African-American women.
DJ said the promotion will enable viewers to explain why
their girlfriend is the best in the world. The winner is
expected to have a walk-on role on the show. Cingular is
also angling to get its products placed on the show.
A spokeswoman at Sony PlayStation told DJ the video-gamemaker
will team up with UPN's sci-fi drama "Roswell"
in an undetermined cross-promotional deal. Gillette will
run outdoor billboards promoting UPN's new Star Trek show,
A spokesman for Universal Studios said the movie company
will sponsor UPN's movie night on Fridays, among other shows.
NEWSFEED WILL TARGET WOMEN
Can do Woman Media Networks, New York, will produce and
distribute a weekly TV newsfeed, using video news releases
and B-roll packages targeted to women.
David Post, chairman/executive producer/executive editor
of CDW, said the newsfeed, which is called "Can do
Woman News," will cover lifestyle trends, new products
and services of interest to women, women's health, women's
issues, as well as celebrity event coverage.
He said Can do Woman will use the news packages it produces
and accept B-roll packages from PR firms and corporations
that it finds appropriate for the newsfeed.
Each week's newsfeed will be introduced by Katlean de Monchy,
a trends translator, who is CDW's "Nextpert."
The feeds will be sent every Thursday to the 40+ TV stations
that currently work with CDW on a regular basis on its branded
satellite media tours for the targeted stations' weekend
It will also be sent to other TV stations for weekday and
weekend news over the CBS newsfeed, as well as other network
newsfeeds, and to nationally syndicated entertainment programs.
CDW's offices are located at 213 W. 35th st., 10001. Post
can be reached at 212/244-1444, ext 18.
Inc magazine, Boston, has unveiled these new editorial
sections and departments in the September issue:
a front-of-the-book-section about new technologies, products,
services and business models changing the entrepreneurial
Departments include: "60-Second Business Plan,"
"Hot Type," "Main Street," and "Growth
The Whole New Business Catalogue, an expanded management
section spotlighting the best practices of growth companies.
Departments include: "Best of the Net," "The
Main Event," "Capital Finance," "E-Strategies,"
"Cultures" and Norm Brodsky's "Street Smarts."
The Inc Life, a lifestyle section focusing on how
business ownership impacts the life of entrepreneurs.
Departments in the section include "Fit," "Returns,"
"Road Trip," "A Space of One's Own,"
and "My Secret Life."
George Gendron is editor-in-chief.
WRITER QUESTIONS RAINES APPOINTMENT
Robert Samuelson, who writes for The Washington Post,
believes the promotion of Howell Raines from editorial page
editor of The New York Times to executive editor,
where he will oversee the paper's news staff, will "compromise
the Times' ability to act and appear fair-minded."
editor and reporter holds private views; the difference
is that Raines' opinions are now highly public. His page
took stands on dozens of local, national and international
issues. It was pro-choice, pro-gun control and pro-campaign
"Many critics already believe that the news columns
of the Times are animated-and distorted-by the same values
as its editorials," said Samuelson.
news continued on next page)
Edition, September 5, 2001, Page 4
JOURNALISTS SEEK CORP. SPONSORS
The National Assn. of Black Journalists, which is trying
to get back on solid financial footing, will continue to
seek financial sponsorship of its events, which include
sessions and major meal functions at the group's annual
Members of the nation's largest organization of journalists
of color also voted at the annual meeting, which was held
last month in Orlando, to end all restrictions on seeking
financing from makers of alcoholic beverages.
Several members object to having corporate sponsors on the
grounds that media-company sponsorships themselves present
a conflict of interest because part of the group's mission
is to serve as a watchdog on those companies' news coverage.
A primary corporate sponsor of this year's convention was
the South African Tourism Board. Ford Motor Co. sponsored
a panel on business coverage, and Aetna U.S. Healthcare
and Pharmacia sponsored a panel on trends in African-American
Tangie Newborn, the new executive director, said the NABJ
uses the money from corporate sponsors to underwrite the
association and its programs.
The members also voted to create a finance advisory committee
to work with the NABJ board and staff in the management
and financial planning of the organization.
Condace L. Pressley, who is assistant program director for
WSB radio in Atlanta, was elected the next president of
These staffers at The Los Angeles Times will
retire between Aug. 24 and Dec. 31: Bob Berger, op-ed page
editor; Marlene Cimons, staff writer; Earl Gustkey, staff
writer; Priscilla Hansen, staff writer; Jim Mann, columnist;
Bob Rector, opinion page editor, Valley editions; Bob Rosenblatt,
staff writer; Marvin Seid, editorial writer; Doug Shuit,
staff writer; Robert Smaus, garden editor, and Candace Wedlan,
Terry Jackson was named editor-in-chief of Auto World.
American Media, which publishes the year-old monthly magazine,
recently moved the editorial offices to Boca Raton, Fla.
Jackson, who had been a TV critic and auto columnist for
The Miami Herald, replaces William Jeans, who was
editing the magazine from his home in Mississippi.
Ben Stein has joined TheStreet.com
to cover issues and trends of the financial and political
worlds. His column will run each Wednesday. Stein, who has
been a syndicated writer for financial and political publications
for the last 20 years, is host of a daily game show, "Stein's
Money," on cable TV.
SOME PAPERS TO SKIP FASHION SHOWS
Among newspapers not sending reporters to cover the spring
collections in New York, which begin Sept. 8, are The
Houston Chronicle, The Times-Picayune of New Orleans
and The San Francisco Chronicle.
Declining ad revenues are preventing some out-of-town editors
from coming to the shows, according to Cathy Horyn, who
writes the "Front Row" column for The New York
Linda Griffin, fashion editor of the Houston Chronicle,
which recently dropped its weekly eight-page fashion section,
told Horyn it will be the first time in more than a decade
she will not be at the New York shows. Griffin stopped covering
shows in Europe two years ago.
Fern Mallis, executive director of 7th on Sixth, which runs
the shows in Bryant Park, does not believe their absence
will impact coverage.
According to registration figures, 16 of the top 20 daily
U.S. newspapers are sending reporters, and attendance has
increased in all categories, notably among websites.
NEWS AUDIENCE GROWS
Jupiter Media Metrix, a research firm that measures online
use, said the audience for online news and information websites
grew 14.7% from July 2000 to July 2001.
The increase was slightly higher than overall web traffic
growth, which was 12.3%.
believe that new media news consumers, who tend to be younger
than the audiences for traditional media, are increasingly
going in search of old media online, according to The
New York Times.
The top 10 news sites for the July to July period, as measured
by Jupiter, were:
News Site - Monthly visitors, 6-month average
1. MSNBC.com - 10.7 million
2. CNN.com - 9.5
3. NYTimes.com - 4.8
4. ABCnews.com - 3.9
5. USAToday.com - 3.3
6. WashingtonPost.com - 3.1
7. Time.com - 2.0
8. LATimes.com - 1.9
9. FoxNews.com - 1.4
10. WSJ.com - 1.4
PUBLICIST: 'I'M GOING TO LIE ANYWAY.'
Cindy Adams ended her column in The New York Post
with this item:
this journalist asks this PR person, 'What's the truth of
that rumor about your client? I'm getting questions from
my editors and I have to get back to them. I need an answer.'
the PR person: `What's the difference? I mean it doesn't
matter. I'm going to lie anyway.'"
Edition, September 5, 2001, Page 7
CAMPAIGNS VS. DRUG CO. GIFTS
The American Medical Assn., headquartered in Chicago, has
begun a PR campaign to inform doctors it is unethical to
accept gifts worth more than $100.
The AMA is contributing about $400,000 to the $1 million
effort, but most of the balance comes from payments between
$50,000 and $100,000 from nine major drug companies.
The AMA says it makes sense to involve the industry in a
campaign that is also designed to inform drug makers about
what is considered unethical behavior. Critics are questioning
At issue are the myriad freebies, ranging from pens and
notepads to free dinners and trips, that some drug companies
offer doctors. Ethicists say the gifts could encourage doctors
to prescribe medications that may not be in patients' best
AMA's decade-old policy suggests a limit of about $100 on
such gifts and says they should not include personal expenses
for doctors attending conferences.
Dr. Randolph Smoak, the AMA's immediate past president,
said the campaign was prompted in part by concern that many
younger doctors may be unaware of the policy.
Jackie Cottrell, spokeswoman for the Pharmaceutical Research
and Manufacturers of America, a trade group for most of
the nation's brand-name prescription drug makers, supports
the policy, but believes it is appropriate to educate physicians
about new treatments.
The AMA has started mailing informational material to doctors,
which includes a list of the drug-company sponsors. The
campaign also includes a new website (ama-assn.org)
which lists the guidelines.
Critics, who support limiting pharmaceutical industry influence,
have questioned the funding source for the campaign, and
say it could backfire by influencing doctors to favor the
nine companies that are participating.
One critic likened the controversy to the AMA's botched
1997 deal with Sunbeam Corp., in which the Association was
forced to abandon an agreement to endorse Sunbeam products
after an outcry from members and ethicists.
WM. WRIGLEY DEFERS DECISION ON PR
Wm. Wrigley Jr. Co. has "deferred until the end of
September" its decision to hire either Edelman PR Worldwide
or Golin/Harris International as its first-ever corporate
PR firm, according to Christopher Perille, corporate communications
director at the Chicago-based company.
Wrigley, despite the lack of an agency, received a monster
hit in the Aug. 28th New York Times, which referred
to the gum maker as "the famously secretive company."
The company scored the lead in the Times business
section with an article extolling its aggressive moves into
healthcare and the mint category made by CEO Bill Wrigley,
the 35-year-old executive who took command of the company
after the death of his father in 1999.
He did not talk to the Times. In fact, his only interview
since becoming CEO has been with Forbes.
Ron Waters, Wrigley's CFO, provided the Times some
The Times noted that investors don't get a lot of
information about Wrigley. It quoted various analysts who
praised Wrigley Co.'s market share, no debt and return on
Perille said the company "liked" the Times article."
NUKE PROMO, SAYS ACTIVIST GROUP
An anti-nuclear group called on Connecticut's State Office
of Tourism, in Hartford, to stop promotion of an educational
center at the Millstone nuclear plant.
The center provides information about nuclear power and
its benefits. The group, the Connecticut Coalition Against
Millstone, asked the tourism office to remove promotional
materials for the Millstone Discovery Center or to attach
"fact sheets" that identify what the group says
are the dangers of nuclear power, according to The Associated
The Coalition says the literature violates standards of
the Office of Tourism, which bars materials that are commercially
oriented or include political content.
"This promotion is a sinister PR gimmick," Joseph
Besade, a Coalition member, said in a prepared statement.
Barbara Cieplak, marketing director of the COT, said the
demand was a first.
She said the matter will most likely be taken up by the
Connecticut Tourism Council at its next scheduled meeting
on Sept. 11.
Peter Hyde, a spokesman for Millstone, said the criticism
would not affect the center. "I don't think the Coalition
is going to do anything useful by making this kind of allegation
or attempt to remove us from tourism funding."
URGES GERMAN WORKERS TO GO HOME
The Stuttgart Region Economic Development Corp. has named
San Jose, Calif.-based Carter Israel Advertising & PR
to handle PR efforts aimed at filling more than 4,000 vacant
high-tech jobs in the Stuttgart region of Germany.
Rachel Peres said a quintet of skywriting airplanes will
fly in formation over New York. The planes will skywrite
"Time to Move...Back to Germany" and the URL:
Planes will also tow banners with a similar message over
Los Angeles beaches.
Peres said the high-tech Gold Rush of the 1990s lured thousands
of German IT workers and engineers to the U.S., promising
pre-IPO options, early retirement, and H1-B visas for foreign
"Now that layoffs and a waning economy threaten these
dreams-as well as work visas-Stuttgart's Economic Development
Corp. wants to capitalize on a golden opportunity to lure
talented ex-patriots and Americans alike to Germany to meet
demand in Stuttgart's flourishing technical market,"
Edition, September 5, 2001, Page 8
up is hard to do. Applied Communications issues a two-page
press release to herald the fact that it lost the Oracle
Corp. account, which was one of its biggest. The usual route
for PR firms, of course, is to bury such bad news. That
is not the style of Applied CEO Alan Kelly who used the
release to trumpet the many accomplishments that Applied
had engineered for Oracle. Both he and Oracle senior VP-corporate
marketing Paul Burrin had nothing but high praise for each
other in the release. "Our relationship with Oracle
has been one of the most successful client-agency partnerships
in the technology business," said Kelly. Applied "has
helped make Internet-based computing an industry standard
and positioned Oracle as the leading database and e-business
software provider." Burrin noted that Applied "has
been a valuable partner over the past eight years."
Applied's "market-focused approach and competitive
expertise has served us well as we've carved out, created
and defended new market opportunities with great success."
The release notes that Applied "helped fuel Oracle's
growth from a $1.2 billion database software provider in
1993 to an $11 billion e-business giant today. That sounds
pretty good. If Applied was doing such a whale of a job,
why did it get the boot? We asked Burrin. He said Oracle
moved the account in-house because it Awanted more skin
in the game." Burrin is integrating PR with other communications
functions, and dropping Applied will give him greater flexibility.
Oracle wants PR to be more "web-centric." Cost
considerations were also a factor. Applied expects to wind
down its Oracle work during the next three months.
Sports Ilustrated's outing of Little League World
Series pitching star Danny Almonte provides a valuable
lesson for PR people. Never lie. The media will ferret out
the truth. A Dominican Republic official said last week
that Almonte is 14, not 12 years old. That makes him two
years over the age limit for the Series. Almonte's father
had vouched that his son was 12. New York City officials,
which feted Almonte's Bronx baseball team as if they won
the series, and the media, which fawned over the team as
the "Baby Bombers," also have egg on their faces.
New York Times columnist John Tierney noted on Aug.
31 that the city gave a "hero's parade to a kid who
looks more and more like the most famous fraud in the history
of youth sports. The key to the city has been presented
by our mayor to a Little Leaguer who may be almost old enough
to use the key to a car." Tierney continued: "The
rest of Americans are always happy to see New York humiliated,
and this time they have special reason to celebrate."
He chided the media for the "wildly disproportionate
coverage given by the national press to the New York team-if
indeed the players actually lived in New York." Almonte's
team was beaten by one from Florida, which wound up losing
the Series to a team from Japan.
Good news in dot-com land? Challenger Gray &
Christmas reports that layoffs at dot-com companies fell
to a 12-month low in August. Nearly 5,000 dot-commers got
canned compared to 8,700 in July. John Challenger, CEO of
the company, put the "good news" in perspective.
In a release, he noted that: "The decline in job cuts
may not necessarily be an indication of an imminent turnaround.
It is more likely that dot-com firms are running out of
employees to cut." So far, 88,000 workers at dot-com
companies were fired this year, which is more than double
the amount in 2000....Flooz.com, the one-time Internet
high-flyer, is among those that went belly-up. The online
currency company made its mark via an $8 million ad campaign
featuring Whoopie Goldberg as its spokesperson. PR21 had
handled the Flooz account.
Kurt Stocker will be inducted into the Arthur W.
Page Society's Hall of Fame at the Society's annual conference
in San Diego on Sept. 24.
Stocker, who has his own consulting firm, is also an associate
professor in the Northwestern University Medill school of
journalism's integrated marketing communications program.
Earlier in his career, he was chief corporate relations
officer for Continental Bank Corp.; senior VP of corporate
communications for United Airlines, and senior VP of Hill
and Knowlton/Chicago. Stocker becomes the 16th member of
WPP Group CEO Martin Sorrell is among speechmakers at the
Society's conference that carries the weighty theme of "Manage
for Tomorrow: Intangibles and Corporate Value Proposition."
He will talk about globalization.
Veteran PR counselor E. Bruce Harrison will moderate a panel
on social issues.
Other speakers include Leon Panetta, former President Clinton's
chief of staff, who will discuss the economy and tax legislation;
Wall Street Journal technology columnist Karen Swisher,
and Lou Thompson, president of the National Investor Relations
PR legends Denny Griswold and Pat Jackson are to be honored
at the conference. The Society credits Griswold, founder
of PR News, with helping to give PR an identity by
honoring many of its leaders. Jackson was a "great
figure in PR." He helped shape the profession. The
Society notes that Jackson's firm, Jackson, Jackson &
Wagner, "never revealed its client list except to say
that they ranged from starving non-profits to international
Fortune 50 companies.