Edition, September 19, 2001, Page 1
BOEING TAPS PT FOR 'STAR WARS'
Boeing is using Interpublic's Powell Tate unit to build
PR support for President Bush's missile defense system.
Bush's request for $8.3 billion for missile defense was
expected to be sliced due to the vanishing surplus, but
now has gotten new life in aftermath of the terror attacks
on the World Trade Center and the Pentagon.
Some Democrats, who had opposed Star Wars due to technical
and budgetary reasons, do not want to oppose Bush during
this national time of crisis.
PT's sister company, Cassidy Cos., also represents Boeing.
Connie Custer, communications manager at Boeing, said the
firm's policy is not to discuss any of its PR programs.
LT TURNS ON KMART'S BLUE LIGHT
Lippe Taylor Marketing PR is promoting Kmart's BlueLight.com
marketing program because of the firm's "old fashioned
media relations" skills, Dave Karraker, Kmart's director
of marketing communications, told this NL.
Other firms were considered for the account, but LT won
because "Maureen Lippe can pick up the phone and get
a fashion editor on the line," he said. Lippe is a
former editor at Vogue and Harper's Bazaar.
Karraker said he is targeting magazines, such as Cosmopolitan,
Good Housekeeping and Better Homes and Gardens
for stories about BlueLight.com.
Kmart prefers to parcel out its PR work, rather than go
with an agency of record, according to Karraker. The firm
uses Porter Novelli, which handled this year's re-launch
of the BlueLight Special promo campaign; Access Communications
for grassroots PR; Golin/Harris International for corporate
and community PR campaigns, and Kekst & Co. for crisis
and issues management.
WEBER SHANDWICK TUNES INTO
Weber Shandwick Worldwide has picked up the Sirius Satellite
Radio account, which plans a $100 million marketing communications
Interpublic sister company McCann-Erickson has been awarded
SSR's ad business that was at Silverstein & Partners,
an Omnicom unit.
New York-based SSR plans to offer its subscription radio
service in the fourth quarter to compete with XM Satellite
Radio, which is in Washington, D.C.
XM selected Paine PR, Costa Mesa, in July.
PR PROS PITCH IN AFTER WTC
The PR community responded quickly to the terror attacks
on the U.S. last week at the World Trade Center and the
Pentagon. A group of independent counselors created a fund
for orphans; Stanton Crenshaw set up an information clearinghouse
to find office space for companies locked out of lower Manhattan,
and service providers cuts prices or offered free services.
Here is a rundown.
Orphan Fund Set Up
The "Twin Towers Orphan Fund" has been established
by PR pros to help the estimated 200 to 2,000 children whose
parents may have been killed by the terror attacks on the
World Trade Center and the Pentagon, says California PR
counselor Knox Richardson, an organizer of the group.
He is concerned that the plight of orphans may be overlooked
in the media coverage of the disasters.
Richardson said PR people with their media contacts are
perfect choices to highlight the orphan situation.
Besides donations from PR firms, he is looking for pros
to pitch that story line to their local media.
PR Newswire and BusinessWire distributed the Fund's release.
Both services are sending crisis-related releases for free,
A Fund website (ttof.org)
has been established to coordinate fund-raising and provide
info about the campaign. PSAs are also in the works.
Richardson says the Family-to-Family Mentoring program
of Bakersfield, Calif., will administer the orphan fund.
"That's a 501c3 non-profit group recognized by the
United Way, and one that receives grants from the state
of California," he explained.
The Fund wants to work with foster homes to provide long-term
care and scholarships for the orphans.
He said a "major oil company" is set to make
a donation to the group. That may trigger more corporate
money, according to Richardson.
Richardson founded the Fund with New York counselor Dana
Sophia, whom he never met in person. He used a PRSA e-mail
list, and a Yahoo list for the owners of small PR firms
to meet people like Sophia.
SCC Looks for Office Space
Stanton Crenshaw Communications is organizing an information
clearinghouse to provide office space for businesses that
were affected by the terrorist attack on the World Trade
"Many businesses in the World Trade Center area will
be at severe risk if they cannot quickly find
(continued on page 2)
Edition, September 19, 2001, Page 2
PR PITCHES IN AFTER
from page 1)
office space to house their people," says Alex Stanton,
CEO of the firm.
His plan is to match offices that are immediately available
with business owners that need them.
There is no fee or plans to broker a financial arrangement
between the parties.
SCC has been sending e-mails to clients and other contacts
about the clearinghouse. It also plans to start a website
to explain the process. SCC is at 212/780-1900.
PRSA/New York also is establishing a clearing house for
its members displaced from lower Manhattan.
The New Jersey chapter of the group has volunteered to
IABC chairman John Clemons and president Julie Freeman
issued a joint statement to extend their "heartfelt
sympathy to all who have been affected by the tragic events
of September 11.
"In our profession, major tragedies demand increased
responsibilities, for it is at such times that communication
can reduce fears and begin the healing process," they
IABC has pulled together various crisis PR resources that
it is offering to its members at no charge.
Glen Offer Services
On the Scene Productions CEO Sally Jewitt is offering
her New York satellite broadcast facility near the United
Nations at a "substantial discount" for those
impacted by the WTC disaster.
"We have a studio, uplink and AVID editing facilities
that can be accessed as needed for communicating to the
public, businesses or internally," she said.
Clients, she added, are stepping up the use of satellite
"as a means of temporarily replacing air transportation."
West Glen Communications offered its services on a pro bono
basis to groups either affected by the tragedy or those
providing relief services. "We realize that many organizations
and companies are in dire need of vehicles to communicate
messages to employees as well as the general public,"
said Mark Dembo, WG's COO.
Its Thoughts, Prayers
Burson-Marsteller CEO Chris Komisarjevsky posted a letter
on the firm's website "in the aftermath of the tragedies
at the World Trade Center, Washington and Pittsburgh."
The PR firm "extends its thoughts and prayers to
the thousands of people affected. We are all saddened and
outraged by the attacks and extend our deepest sympathies
and prayers to all the people and families affected by the
terrible events of September 11."
He notes that "heartfelt condolences have come from
our 75 offices worldwide, demonstrating that this tragedy
has not just affected the U.S., but also the world."
[B-M's New York headquarters is not located near the World
Trade Center area.]
SPECTRUM USES WTC ATTACK
AS NEWS PEG
Spectrum Science PR has used the World Trade Center disaster
to get coverage for the American College of Chest Physicians
as a public service, says John Seng, president of the PR
"We wanted to know what we could do to get important
medical information out," he said.
The firm has lined up interviews with AP Radio, ABC World
News Tonight, ABC Radio and the Daily News with respiratory
physicians who have warned the public about the potentially
harmful effects of airborne dust particles.
Liza Morris, account supervisor, said the doctors gave
practical advice, such as urging asthmatics to stay indoors
or keep their windows closed.
The message is to see a specialist if breathing problems
occur, she said.
"The obvious sometimes becomes oblivious" during
a time of crisis, Morris said.
Tom Norton, executive VP of Spectrum, is responsible for
the daily oversight of the account.
GRUBMAN INDICTED BY GRAND
Lizzie Grubman, a New York celebrity publicist, was indicted
Sept. 12 in connection with a car crash at a Hamptons nightclub
in July that injured 16 people.
The 26 charges in the indictment included second- and
third-degree assault, vehicular assault, leaving the scene
of an accident-all felonies-and operating a vehicle while
under the influence of alcohol, a misdemeanor. Grubman pleaded
Grubman was initially accused of intentionally backing
a sports utility vehicle into a crowd outside the Conscience
Point Inn in Southampton on July 7.
The grand jury declined to indict her on a charge of intentional
assault with depraved indifference. She has apologized for
the crash, which she called an accident.
Grubman's lawyer, Stephen Scaring, expressed confidence
that she would be acquitted.
The publicist could get four to 8 1/2 years in prison
if convicted, according to a spokesman for the Suffolk County
The publicist will remain free on $25,000 bail. She is
due back in court on Oct. 15.
Grubman, 30, got into an argument with two security guards
at the nightclub, which she had been patronizing, at about
12:40 a.m. Then, after she started the car, it leapt backward
and struck several people, the authorities said.
Strategic Communications president Peggy Berk was busy
reassuring clients last week that her firm was not wiped
out in the World Trade Center attack. The Associated Press
ran a story that listed a firm called Strategic Communications
as a tenant on the 89th floor of the North Tower of the
WTC. The New York Post and Fox News picked up the
Berk's firm is located on 21st street in Manhattan.
Edition, September 19, 2001, Page 3
JOURNAL MOVES TO TEMPORARY
The Wall Street Journal has opened a temporary newsroom
at its printing plant in South Brunswick, N.J., to continue
editing and paginating the Journal. Its offices, which are
four blocks from the World Trade Center tragedy, are currently
All reporters, copy editors and news managers have been
told to report to the facility on Route 1, which is a few
miles from Princeton.
Reporters and members of the editorial page, who normally
work at the Journal's 200 Liberty st. headquarters, were
instructed to work at home, and some top editors are working
from yet another office in midtown Manhattan.
More than 125 news staffers are at work at the Dow Jones
Newswire's offices in Harborside in New Jersey.
Peter Kann, chairman of Dow Jones, said between 85-90%
of all Journals got distributed on Sept. 11 and 12th. The
Journal published a three-section, three-edition paper on
Sept. 13. Barron's, a weekly magazine, will be printed
Steven Goldstein, a spokesman for Dow Jones, said staffers
were arriving at the New Jersey facility by buses from ferry
terminals and train stations, but many reporters continued
to work from home, filing their stories electronically.
Goldstein said the company would likely be based in New
Jersey for at least several weeks until engineers say the
headquarters building at 200 Liberty st. is safe.
"There's an enormous amount of debris in there, especially
in the newsroom," he said.
The Journal Newspapers,
which publishes six newspapers in Arlington, Fairfax, Prince
William, Montgomery and Prince George's counties and Alexandria,
Va., is eliminating its Monday editions. The papers will
publish Tuesday through Friday, with a Sunday edition that
will arrive by mail on Saturday.
The Boston Globe's
expanded Sunday travel section will put greater emphasis
on practical consumer information.
While it will cover travel broadly, it will also have
a segment devoted to New England travel.
Mary Jane Wilkinson, deputy managing editor/ Sunday, is
seeking to hire a writer with newspaper experience, who
has a flair for travel writing and lots of story ideas,
and can do trend stories and news pieces.
46, is leaving CNN, where he is senior VP and Washington,
D.C., bureau chief, when his contract expires in October.
a deputy bureau chief, will be in charge of editorial operations,
and John Towriss will oversee the assignment desk.
who was the New York bureau chief of the Times of
London, will join New York magazine as features editor
after she gives birth to her second child in November.
who was executive news producer at KCOP-TV in Los Angeles,
has joined the "Hometown" news division, which
is jointly owned by WOIO-TV and WUAB-TV, as the Cleveland
stations' news director.
a Los Angeles correspondent for People magazine,
is joining The National Enquirer.
has left The Boston Globe, where he was travel editor.
He will continue to write his travel column, "Globetrotting,"
for the paper. Morris can be reached at 401/762-0807 in
PUBLICIST SEEKS 'GOODY BAG'
Debra Caruso of DJC Communications is putting together
"goody bags" for distribution at The New York
Press Club's 9th annual conference on journalism to be held
on Oct. 20 at the Columbia School of Journalism.
Caruso is looking for companies and/or organizations to
donate items to put in the bags.
The conference will be attended by reporters, editors,
producers and other members of the media.
Caruso can be reached at 212/227-7793, or [email protected].
BELO PULLS PLUG ON CUECAT
Dallas-based Belo Corp. has pulled out of the CueCat venture.
The company, which owns The Dallas Morning News
and WFAA-TV, disclosed Sept. 6 it will no longer publish
the bar codes or broadcast the signals that activate the
electronic device that connects users to the Internet.
While Belo is believed to have lost about $40 million
on the CueCat, Ft. Worth Star-Telegram columnist
Mitchell Schnurman believes the failed venture also cost
Belo its credibility because it ran news stories on WFAA
and in the Morning News to promote the CueCat when it was
launched a year ago.
"In a blitz of fawning news coverage, it touted the
CueCat as the next great thing and freely quoted supporters.
It didn't bother to poll critics who would later slam the
device and accurately predict its demise in other publications,"
said Schnurman, who believes Belo faced the kind of conflicting
interests that are testing more media companies as they
expand beyond their traditional business.
William Greider, 65, national correspondent for The
Nation magazine, told The Minneapolis Star Tribune
that reporters need to write in a language that ordinary
people use and can understand.
(Media news continued on
Edition, September 19, 2001, Page 4
MED JOURNALS UNVEIL NEW RULES
Seeking to curb the growing influence of drug firms over
research findings, the world's top medical journals have
unveiled uniform requirements for studies submitted for
Many of the journals now will mandate that scientists
sign a statement that they take responsibility for the findings,
had access to the data and con-trolled the decision to publish.
The new rules, which were written by the International
Committee of Medical Journal Editors, guarantee that companies
that are bankrolling research permit the scientific independence
of investigators involved in the study.
The new requirements, which can be viewed online (www.icmje.org),
also will require researchers to disclose any financial
interest related to their studies when they submit articles
The participating journals include: Annals of Internal
Medicine, BMJ, Canadian Medical Assn. Journal,
The Journal of the American Medical Assn., Journal
of the Danish Medical Assn., The Lancet, The
Medical Journal of Australia, Medline/Index Medicus,
National Library of Medicine, Nederlands Tijdschrift
voor Geneeskunde (Dutch Journal of Medicine), The
New England Journal of Medicine, New Zealand Medical
Journal, The Norwegian Medical Assn. Journal,
and Western Journal of Medicine.
Russell LaMontagne, who is president/CEO of Corinth Group
Communications, in New York, is handling inquiries about
the new rules for ICMJE at 212/219-0800.
NEW YORK TIMES NAMES NEW
Andrew Rosenthal, 45, who was foreign editor, was named
an assistant managing editor of The New York Times.
Roger Cohen, 46, previously deputy foreign editor, will
now head the foreign desk as acting editor.
Rosenthal, who is the son of A.M. Rosenthal, former executive
editor of the Times, will coordinate daily coverage by the
paper's principal news desks.
The Times will mark its 150th anniversary with a special
news section, "From Newspaper Age to Information Age"
on Sept. 20.
The section will span 150 years of landmark moments in
world affairs, science and technology, fashion and the arts.
Each story will be accompanied by articles and pictures
from the 10 billion-word archives of the Times.
The New-York Daily Times, as it was first known,
was founded on Sept. 18, 1851 by Henry Raymond and George
Jones as a four-page paper. Today, the Times circulates
to 1.1 million readers daily (1.7 million on Sundays) and
has more than 1,200 news staffers working in 47 news bureaus
The Times has won 81 Pulitzer Prizes, more than any other
Boy Crazy!, a magazine
for teenage girls, hit newsstands the week of Sept. 10.
It is an offshoot of boycrazy.com,
a website that features photos of boys aged 12 to 19 from
the U.S. and Canada.
"Through the website, which boasts more than 500,000
members, the girls have been able to tell us exactly what
they want to know. And the boys are having a ball writing
about it," said Gabrielle Lasting, who is managing
editor of Boy Crazy!.
Cindy Thornburg, president of Norfolk, Va.-based Decipher
and creator of Boy Crazy!, claims it is the first magazine
for teen girls written by boys.
Publicists can get more information from the website (www.boycrazy.com).
Red Herring will
change its frequency from twice-monthly to monthly, beginning
The San Francisco-based technology magazine will also
drop 28 staffers, mostly in editorial.
The last issue as twice-monthly will be Oct. 15.
Elegant Bride, a
custom magazine published by Pace Communications, in Greensboro,
N.C., has named Deborah Moses, a bridal fashion specialist,
to revamp the magazine-from font to features, masthead to
The new magazine will be launched with the spring 2002
issue, due on newsstands in mid-December, according to Pace
president/CEO--and soon-to-be U.S. Ambassador to Finland--Bonnie
Samara Mormar, who is a spokeswoman for EB's PR firm,
Corbin & Assocs., which recently replaced Evins Communications,
said the magazine's coverage will be expanded to include
articles that focus on beauty, table-settings, fashion and
Moses, who started her own New York-based company in 1992,
has written and produced stories for Fairchild Publications,
Town & Country, Mirabella, Newsday
and The New York Times.
Can do Woman Media
Networks, New York--which is producing and distributing
a new weekly TV newsfeed, using VNRs and B-roll packages
targeted to women--is starting a monthly e-newsletter.
The newsletter, called Nextpert Report, will be
e-mailed to more than one million women, according to David
Post, chairman/executive producer of Can do.
The subject areas include what's new in technology, health,
fashion, parenting, sports and fitness, finance, home, careers,
entertainment, and other lifestyle areas of interest to
It will also predict trends.
Katlean de Monchy is editor-in-chief of Next-pert,
and Post is executive editor at 213 W. 35th st., 10001;
212/244-1444, ext. 18.
Publicists are asked to e-mail information to [email protected].
Edition, September 19, 2001, Page 7
PROS GIVE TIPS
FOR SPECIAL EVENTS
Creativity, compelling visuals and gifts
to the press are keys to generating media placements for
special events, according to a panel of event PR pros sponsored
by PRSA/LA at Lunaria Restaurant, Century City, Aug. 16.
Panelists included: Tom Brocato, director
of press & publicity, Disney's California Adventure;
Laurence Cohen, president of media relations, City of Los
Angeles Marathon, and John Tellem, VP, Tellem Worldwide.
"Disney felt that it needed to grow
not only into a theme park, but a destination resort, so
in 1996 Disney announced the opening of California's Adventure,
and the public-private venture," said Tom Brocato,
director of press and publicity, Disney's California Adventure.
Brocato said his staff felt it was too premature to encourage
the media to write about a new theme park in 1996 that would
open in 2001. As the date approached, Brocato arranged give-aways
to the media. "We came up with a series of tactics
and strategies. Three thousand media bags were mailed around
the globe including sun tan lotion with 'You cover us, we'll
cover you' written on the tube." The park then invited
1,700 media pros for a three-day event Feb. 8, 2001.
Brocato said the park hired Golin/Harris
because it did Disney's Tomorrow Land, and helped Michael
Eisner with "short- and long-term leads."
In addition, Brocato said he hired 800 media
hosts to direct traffic, 15 to 20 still photographers, and
set up live remotes for stations which couldn't make it.
According to monitoring services, 1.5 billion
people were made aware of the park's opening. When this
NL asked how much the PR operation cost, Brocato said: "You
can't place value on imagination."
Visuals Get Placements
On the flip side of the PR budget, Laurence
Cohen, president of TLC MediaWorks, which handles the Los
Angeles Marathon, said, "When you have no budget and
a small staff you build around your event."
The Los Angeles Marathon is a four-day event,
the second largest in the country, which attracts 80,000
people, according to Cohen.
Cohen said if you create compelling visuals
you get media coverage. He noted that the Los Angeles Marathon
became a good friend to The Metropolitan Transit Authority.
"We encourage our runners to take the subway to start
their trips, and that got a lot of positive media coverage."
How do you make it bigger each year? "Get
creative," he said.
Cohen said the marathon has an award for
courage, a media luncheon with success stories - including,
one year, an amputee who wanted to finish the race and threw
his hands in the air as if he won the first place medal
after walking two blocks to cross the finish line."
PR and 'Blues
"My major challenge is security, which
makes my job harder when we do tours with the blue dog,"
said John Tellem, VP, worldwide, Malibu, Calif. "When
the preschool children see the blue dog they rush her. I
have to rent security," he said.
Notebooks are distributed free inside the
theater, because the kids won't come into the theater if
they can see Blue outside.
"The hardest pitch is the theater critic,
especially those who reviewed shows like "The Lion
King," and "Aida,"' explained Tellem. "They
hang up on me."
But, Tellem said, most papers love when Blue's
Clues shows up, and in every single city there is a feature
in the city paper(s).
"We also announce auditions for kids
to be in the shows and have three or four casting calls,
and we alert the media, which gives us triple hits,"
TIRE RECALL TURNS OFF NON-FORD
Ford Motor Co.'s voluntary replacement of 13 million Firestone
tires is having a much greater negative impact with non-Ford
owners than Ford owners.
Jason Vines, Ford spokesman, told Automotive News
that Ford's reputation has taken a "substantial"
hit since the company announced the $2.1 billion tire replacement
campaign in May.
Thirty-three percent of non-Ford owners say their opinion
of Ford dropped after the tire replacement program was announced.
Eighty-three percent of Ford Explorer owners say their opinion
of the company has remained the same or improved and 86%
of those owning other Ford Motor light trucks report the
same or better opinion of Ford after the announcement.
Ninety percent of Explorer owners and 93% of those owning
other Ford trucks say vehicle satisfaction is unchanged
or increased after the tire replacement announcement.
Vines believes the discrepancy between Ford and non-Ford
owners exists because non-Ford owners do not have the reassurance
that comes from dealing first-hand with the company.
"We've been the No. 1 news story basically for 14
months," he told AN. "People not currently shopping
with us are not being taken care of so they don't know the
company. With our own owners and customers the trust level
Vines said maintaining a customer focus remains Ford's
"Changing the corporate culture at the company is
the linchpin of the administration of Ford CEO Jacques Nasser,"
reported AN. "He wants to create an 'open and transparent'
company in which employees consider customers in all business
Peter Rosenthal, 54, senior executive VP at Rubenstein
Assocs., New York, died Sept. 10 after a long illness. He
had been with RA since 1976.
Edition, September 19, 2001, Page 8
Everything has changed
for the PR business in the aftermath of the terror attacks
on the World Trade Center and the Pentagon. The few PR people
who dared to issue client press releases last week apologized
for doing so. The new product releases did sound trivial
while thousands of New Yorkers lay buried underneath the
rubble of the WTC. There were a number of noteworthy releases
sent by firms, counselors and service companies offering
to do whatever they could to alleviate the suffering in
New York and Washington, D.C. Keep those releases coming
because PR can play a major role in returning America back
to some semblance of normalcy.
Communicators are needed to soothe the nerves of jittery
employees in New York and business centers nationwide. The
traveling public must be reassured that airline travel is
safe. PR people are needed to boost the faith of consumers
who may be reluctant to spend for goods and services or
Consumer spending has been the pillar holding up a very
shaky economy, as businesses have slashed their capital
spending outlays. The Wall Street Journal (Sept.
17) reported that the attacks may make recession unavoidable.
The Journal noted that the "economy already
was struggling to get back on its feet before last week's
catastrophic events. Consumer spending now is expected to
freeze-at least temporarily- as the fallout from last week's
events shake confidence." Nearly half (48 percent)
of respondents to a Wall Street Journal/NBC poll taken over
the weekend predict the attacks would have a "major
effect" on the prospects for a recession, while 35
percent say it will have a "minor effect."
And what happens when the counter-attack begins. Political
and military communicators will be needed to explain to
Americans how their awesome power can be used to effectively
root out and destroy the shadowy terror groups that are
responsible for the tragedies in New York and Washington,
D.C. America will emerge greater than ever from last week's
carnage. That is the ultimate communications theme.
Mark Bingham, "one
of the good guys in PR," was among those killed in
the crash of hijacked United Flight 93 in Pennsylvania.
The 6' 5" CEO of the The Bingham Group may have been
among those who overpowered the hijackers after they learned
that the other hijacked planes were used as guided missiles
to destroy the World Trade Center. Flight 93 took off from
Newark for San Francisco, where his firm is located. The
plane flew to Cleveland, and then turned around to head
in the direction of Washington before it crashed. Josh Morgan,
PR manager at Apple Computer, called Bingham "one of
the good guys in PR." Bingham had "mentored"
Morgan when he got started in the high-tech business at
Alexander Comms. "He is going to be missed, both professionally
and as a friend," said Morgan... Lisa
Raines, a top biotech lobbyist, perished when her jet crashed
into the Pentagon. Raines, whom The New York Times
called one of the "earliest and most prominent lobbyists"
for the biotech industry, died after terrorists rammed American
Flight 77 into the Pentagon. She was SVP-government relations
at Genzyme Corp., which is based in Cambridge, Mass. Raines
is survived by her husband, Stephen Push, a former VP-corporate
communications, at Genzyme.
New York Mayor Rudy
Giuliani deserves every accolade he gets for handling
the terror crisis. The hard-nosed former prosecutor exhibited
sensitivity and tact that was missing from his eight-year
reign as Mayor. One Giuliani-hater scoffed that of course
Rudy is doing a good job because people need a dictator
in times such as these. New York can only hope that Giuliani
will continue to manage the crisis when his term is up on
Jan. 1. None of his potential liberal successors is up to
President Bush also
recovered, and then finally took command of the situation.
He stumbled badly at first when referring to the terrorists
as "folks" and called the WTC attack a "difficult
moment" for America during his initial statement made
in Florida. The media then took aim at Bush for "hiding
out," when he was whisked to a Louisiana airbase, and
then put into a bunker in Omaha. The Secret Service did
mandate those moves, though one Bush supporter noted that
the President could have overruled it. Things cleared up
when it was disclosed that Air Force One was a potential
target for an attack. Bush began his comeback during his
"act of war" speech the day after the attacks,
and when he journeyed to Ground Zero at the WTC site on
Friday. Nearly 70 percent of respondents to an "O'Dwyer
PR Daily" poll feel Bush is doing a good job in managing
the crisis. The impending war will decide if he stays in
Washington or is sent back to the ranch.
Bush's missile defense
system also needs to be reconsidered in light of
the terror attacks. Supporters argue unconvincingly that
MDS is needed now more than ever. They contend that if one
of the President's so-called rogue states had launched a
nuke at either the WTC or Pentagon, the disasters could
have been averted. That nuke would have been destroyed by
the MDS. The MDS still doesn't make any sense. A future
nuke attack on the U.S. will more likely come from a bomb
carried in a van or suitcase. The first President Bush,
and Sen. John McCain rightly pointed out that the U.S. needs
to overhaul its intelligence by spending more on recruiting
spies who can infiltrate terror groups to destroy them from