Edition, October 24, 2001, Page 1
KETCHUM CUTS 62; LANDS PANAMA/KODAK
Ketchum has cut 62 staffers
in eight offices to counter the economic slump and the fallout
from the terror attacks. Washington, D.C., London and San
Francisco took the brunt of the hits due to the collapse
of the PA and high-tech markets.
There were a "smattering"
of cuts in New York, Pittsburgh, Dallas, Glendale and in
Ketchum's Stromberg employee communications operation.
"We tried to hold
off as long as possible and like many other firms we couldn't
avoid the economic impact of Sept. 11," said Ketchum
spokesperson Robyn Massey. She added that Ketchum's business
had been strong prior to the attacks.
CEO Ray Kotcher could
not be reach for comment about the cuts because he was involved
in planning sessions for the upcoming year.
Ketchum and sister Omnicom
unit BBDO picked up the $10 million Panama tourism account,
Ines Rodriguez-Gutzmer, VP/Latin America group manager,
told this NL. Interpublic's McCann-Erickson- among others-was
in the running for the business.
"We worked very
hard to win the account," said the Atlanta-based executive
who credited Ketchum's strategic planning process as part
of the reason why it picked up the business.
Ketchum also picked up
the $1 million-plus Eastman Kodak account, according to
Charlie Smith, director of PR for the imaging company.
Ogilvy also pitched the account. "They each did a very
professional job," said Smith. Weber Shandwick previously
had the account.
B-M's ERSBOELL JOINS MS&L
Charlotte Ersboell, a
12-year Burson-Marsteller veteran, has joined Manning, Selvage
& Lee as its European healthcare director.
At B-M, Ersboell, a native
of Denmark, worked with clients such as Novo Nordisk, Pharmacia,
Johnson & Johnson, AstraZeneca and Roche.
As head of B-M's Nordic
Practice, she ran programs in Norway, Sweden and Denmark.
MS&L lauded Ersboell's
crisis management, media relations and product launch savvy
in announcing the hire. Ann Moravick, MS&L's global
health leader, called Ersboell a "global professional
with a deep understanding of how to collaborate with multi-cultural
teams and clients.
Ersboell will work from
MS&L's London office.
BG&R GETS $35K/MONTH
PACT FROM MEXICO
Griffith & Rogers has a $35,000 a-month pact with Mexico's
U.S. Embassy to "broaden and deepen" bilateral
BG&R is tackling
issues such as NAFTA implementation (e.g., issue of Mexican
trucks on U.S. roads), immigration/human capital (treatment
of Mexican citizens here), border cooperation, drug trafficking,
(balance between Mexico's "sovereignty and dignity"
with regard to the annual certification process) and energy/environmental
Former Republican National
Committee chairman Haley Barbour heads the BG&R team.
He also served as one of ten members of then-Gov. George
Bush's National Presidential Exploratory Committee.
Juan Jose Bremer, Mexico's
U.S. Ambassador, signed the contract with BG&R.
POLAROID FOCUSES ON KEKST
Kekst & Co. is advising Polaroid Corp., which filed
for Chapter 11 bankruptcy on Oct. 12.
Michael Freitag and Roanne Kulakoff oversee the account
of the one-time high-flyer whose stock sank to 28 cents
a-share before announcing the financial restructuring. Polaroid
shares traded at more than $60 each in 1997.
The instant photo company lost $201 million for the first-half
of this year on $665 million in sales. Revenues were down
25 percent as Polaroid was hammered by the widespread use
of digital cameras.
CEO Gary DiCamillo, who laid off 950 employees in February
and another 2,000 (25 percent of its workforce) in June,
said the Chapter 11 filing will protect the company as it
searches for a buyer for all or parts of its business.
BASHE BACK IN PR BUSINESS
Health!Quest Global Communication Partners has formed
Health!Quest PR under long-time healthcare PR pro Gil Bashe
to offer corporate/marketing communications, crisis management
and financial relations services to drug, medical device
and diagnostic clients.
Bashe was CEO at CommonHealth, and worldwide director
for Hill and Knowlton's health/pharmaceutical practice before
helping to set up H!QGCP in 1999 as a marketing services
network for GTCR Golder Rauner, an equity firm. Steven Immergut,
a veteran of CPR Worldwide and H&K, and Michael Connolly,
a KPMG Peat Marwick pro, join Bashe.
Edition, October 24, 2001, Page 2
S&P WATCHES INTERPUBLIC
Standard & Poor's
placed Interpublic on its CreditWatch list with negative
implications last week due to the "lack of visibility
and the uncertain climate for ad spending" for this
year and next.
Concerns over the soft
ad market, in S&P's view, have been intensified following
the Sept. 11 attacks.
S&P believes the
economic uncertainty could hamper Interpublic's growth prospects
and its ability to cut debt.
It feels Interpublic's
revenues are vulnerable due to the "loss of key accounts,
slowing pace of accounts under review that could fuel growth
and a shift towards more cost-effective and incentive-based
The rating service faults
IPG management for not cutting expenses faster this year.
CEO John Dooner has announced
a $500 million restructuring charge for layoffs, office
closings and the integration of the True North acquisition.
S&P worries that
IPG may have to take more cash charges that could cover
IPG's four percent second
quarter revenue dip and three percent drop in organic growth,
according to S&P, stands in "sharp contrast to
the growth at other well-positioned advertising agency holding
S&P, which downgraded
IPG on July 30, believes "an unstable operating environment
and the potential for further negative earnings surprises
are sources of concern."
Interpublic is "expected
to generate negative discretionary cash flow in 2001 due
to lower profitability and restructuring disbursements and
their impact on working capital, as well as acquisition
activity," according to S&P.
WPP, Omnicom Take Terror Hit
and WPP each lost from $60 to $70 million in September ad
revenues in the aftermath of the terror attacks, according
to a report issued by Credit Suisse First Boston.
The investment banker
noted that the revenue loss was so sudden that holding companies
could not cut costs fast enough. CSFB has lowered its profit
estimates for the companies for both this year and next.
It did not change its ratings on the stocks. WPP and Interpublic
remain "buys," while Omnicom is a "strong
McKINNEY DRAWS OUTRAGE OVER
Members of Atlanta's Jewish community were "outraged"
over Rep. Cynthia McKinney's apology to Saudi Prince Alwaleed
bin Talal, whose offer of $10 million to families of World
Trade Center victims was rejected by New York Mayor Rudy
The rejection came after the prince released a statement
saying the U.S. should review its Middle East policies and
especially those relating to the Israeli/Palestinian dispute.
Rep. McKinney (D-Ga.), said the money would be welcomed
at other American charities.
Jay Kaiman, regional director of the Anti-Defamation League,
said his office received many angry phone calls.
"Their tone," he said, "is one of disbelief
that McKinney would take such a position in light of the
tragedy and try to find some sense of moral equivalency
for the terrorism act."
Samir Moukaddam, regional director of the American-Arab
Anti-Discrimination Committee, said, "The only way
we can reach true peace and justice is if these issues are
put on the table."
John Evans, president of the DeKalb unit of the National
Assn. of Colored People, told the Atlanta Journal-Constitution
the money "certainly can be used...in some of these
poor pockets we've got in this country."
A web poll taken by the AJC was running nine-to-one in
favor of Giuliani's rejection of the Prince's gift. A similar
poll being taken by the New York Post was running seven-to-one
in Giuliani's favor.
McKinney told Tom Joyner, whose syndicated talk radio
show is based in Washington, D.C., she is "going to
be having a meeting with representatives of the prince real
AMERICA IS READY TO GET BACK
Americans are ready to get back to business, but not back
to normal, according to an Oct. 10 Golin/ Harris International
briefing for clients.
Peter Hart Research ran focus groups with more than 100
participants to gauge their feelings in the aftermath of
the terror attacks.
PHR research shows that Americans know that President
Bush's war on terror will go on for a long time.
Sixty percent of respondents believe the economy is "trending
down," though most feel it will pick up in about a
The participants approve of the current bipartisan mood
in Congress. They are less tolerant of pettiness, one-upmanship
or anything that appears to go beyond the boundaries of
Peter Hart said companies should go on with their communications
programs as long as the messages "strike the right
Consumers, he added, are receptive to new product launches
and even special events as long as they are not conducted
in a frivolous or disrespectful manner.
G/HI CEO Rich Jernstedt said the findings show the "important
role communicators must play in determining both content
and tone of corporate and brand message development in this
period of heightened sensitivities."
WHIRLPOOL HIRES XEROX PRO
Xerox pro Carolina Mata has joined Whirlpool as director,
internal and interactive communications, while Tara Condon-Tullier,
of CNH Global N.V., has been named director of employee
communications. They report to Barry Holt, VP-global communications.
Heyman Assocs. conducted the searches.
Edition, October 24, 2001, Page 3
NEW EDITOR TO
REFOCUS POPULAR SCIENCE
42, who was just named editor-in-chief of Popular Science,
said his plans are to make the magazine more entertaining.
pervades our culture-our entertainment, our homes, even
our bodies-in thousands of ways," said Mowbray. "The
magazine is going to enthusiastically explore the places
where science and American life intersect, and continue
the tradition of predicting the future."
who replaces former editor-in-chief Cecilia Wessener, who
left the company, had been managing editor for Time Inc.'s
Custom Publishing business for the past five years.
a Los Angeles-based company run by videogame junkie Van
Burnham, is working on a new gaming magazine for possible
roll-out as a 250,000-circ. monthly in the first quarter.
A preview of the new magazine, called Super, will
run as a 24-page insert in the December issue of Gear,
published by Bob Guccione Jr.
Super's editorial staff is handling the content-a buyer's
guide on gaming consoles.
The magazine will be targeted to 18 to 36-year-old tech-savvy
males who are interested in entertainment.
Super Media is at 213/626-0891.
David Lazarus, a
reporter for The San Francisco Chronicle,
is writing a business column that appears in the Wednesday,
Friday and Sunday editions.
Called "Lazarus at Large," he said the column
will focus on general business topics.
"While I tend not to be dazzled by press releases,
now that I am writing a column, I am interested in getting
quirky and offbeat items from publicists," said Lazarus,
who was just named Journalist of the Year by the Society
of Professional Journalists/Northern California.
Lazarus wants publicists to e-mail him inquiries and press
releases at [email protected].
57, previously international editor of Offshore Engineer,
a London, England-based monthly, was named technology editor
of Upstream, an Oslo-based newspaper covering the
oil and gas industry. Cottrill, who will be based in London,
will focus on the commercial ramifications of new products,
projects and trends.
He can be reached at 44-1386-47333, or adrian. [email protected].
41-year-old co-founder of Insider Advantage.com, which publishes
Bill Shipp's Georgia and political newsletters in Florida
and South Carolina, has begun writing a syndicated column
for Los Angeles-based Creators Syndicate. The Atlanta-based
attorney's columns will explore the impact on society and
business of political trends and issues.
Spa Finder magazine
is adding a new product column featuring items that
relate to its editorial focus as "the healthy lifestyle
and travel magazine" and are of interest to its upscale
The products selected will be tied to feature stories
in the bimonthly magazine, starting with "Best Spas
for Couples in Love," slated for the March/ April issue,
and followed by a feature on yogas in spas for May/June.
Press material should be sent to Dale Burg and Wesley
Alexander at 91 Fifth ave., New York, NY 10003, or [email protected].
REAL SIMPLE HIRES NEW
Carrie Tuhy, managing editor of Real Simple, has
hired Peggy Northrop as deputy editor and Jacklyn Monk as
assistant managing editor.
Bob Newman was promoted to creative director, overseeing
all photos, art and styling.
Northrop joins the magazine from Redbook, where
she was executive editor for the past three years. She will
work alongside Tuhy and Tom Prince, executive editor.
Monk, who was previously managing editor at Vibe,
will enforce deadlines, traffic copy, supervise production
and monitor budgets.
Real Simple is a monthly lifestyle magazine. It provides
practical, actionable solutions for simplifying and improving
every aspect of women's lives.
33, editor of Canada's "Carguide," a semi-annual
publication, was killed Oct. 5 when he lost control of the
Dodge Viper he was driving and struck a utility pole in
Oakville, Ont. He helped to develop the "Steering Column"
and "Mega-wheels" sections of The Toronto Globe
was named editor of Boston Magazine. He has been
acting editor since April.
who started "Capitol Hill Blue," a Washington,
D.C.-based political news website, six-and-a-half years
ago, is leaving to get a job on a smalltown newspaper.
previously Detroit bureau chief for CNN, has joined The
Associated Press to cover the auto beat. He can be reached
Editor & Publisher
magazine has eliminated the position of executive editor
held by Steve Yahn.
previously associate Sunday editor of The Arizona Republic,
was named deputy managing editor for features at The
San Francisco Chronicle. Andrew
Ross, who was co-founder of Salon.com,
and its first managing editor, was named senior foreign
editor, and Ken Conner,
who was projects editor, was appointed deputy Sunday editor.
news continued on next page)
Edition, October 24, 2001, Page 4
EDITOR REFUSES 'SNAIL MAIL'
The Arizona Daily
Star, in Tucson, is refusing to accept press releases
that are mailed due to the threat of being exposed to anthrax.
Jane Amari, editor of
the paper, said "Because media have been targeted with
these attacks, we are concerned about our newsroom employees.
As a result, we've decided that a prudent step is to reduce
the volume of mail we receive in envelopes and boxes.
(Oct. 16), we will no longer accept 'snail mail' addressed
to Letters to the Editor, Caliente and Community Calendar-the
three features that generate the most mail to the newsroom."
Amari said press releases
should be e-mailed, faxed or hand-delivered to any Star
office. "Just don't put them in envelopes," she
At NBC, in New York,
where an aide to anchorman Tom Brokaw contracted the skin
form of anthrax and another has shown symptoms, the network
has stopped accepting mail from the Postal Service.
A spokeswoman for CBS
said some letters are being set aside for the time being.
In the case of packages, they will be opened unless they
are marked confidential, she said.
News organizations have
been warned to check all incoming mail for misspellings
in common names and words and incorrect postage after more
cases of anthrax involving media people were confirmed Oct.
If it looks suspicious,
"Don't open it, don't shake it, don't smell it,"
said Jack Potter, who is postmaster general.
The new media cases are
the seven-month-old son of a producer at ABC News, who is
being treated for skin anthrax, and a mailroom clerk for
the supermarket tabloids, published by American Media in
Boca Raton, Fla., who has developed inhalation anthrax after
earlier testing positive for exposure.
After it was found that the infant had visited two floors
of ABC News headquarters in New York, the Environmental
Protection Agency began checking newsrooms for anthrax spores
at ABC, NBC, CBS and Fox as well as the The New York
Daily News, New York Post and New York Times.
A mail-sorting facility
in Florida was shut down on Oct. 15 after a small amount
of anthrax spores was found. The office handled mail for
American Media, where an editor died from anthrax.
PRIMEDIA MOVES TEEN MAGS TO
Primedia has merged its Youth Entertainment Group, which
consists of Teen Beat, Tiger Beat, 16
and Bop, into the Teen magazine group.
It plans to relocate the editorial offices from New York
to Los Angeles, where Teen is headquartered. Twenty
staffers will be dismissed.
Tommi Lewis, Teen editor, was put in charge of
Teen Beat and Tiger Beat are moving to quarterly
frequency, from monthly, while 16 remains quarterly.
Bop, a monthly, is being re-evaluated.
BRILL'S CONTENT SUSPENDS PUBLICATION
Steve Brill has suspended operations of Brill's Content
magazine. In an Oct. 15 memo to the staff, he said Primedia
will buy Inside.com, and "we will unwind our Brill
Media Ventures/Media Central relationship..."
Brill said 38 staffers who work for Brill's Content/Inside
were to be laid off on Oct. 16; others will be offered employment
opportunities at Media Central, which he will continue to
head as CEO until the end of the year.
The cause of the end of Brill's Content and the scaling
down of Inside.com as an editorial entity, according to
Brill, is the "unwinding of our partnership; for our
entire game plan depended on our using the magazine and
Inside to help build Media Central and vice versa."
a magazine about academic life, has suspended publication.
University Business, about college administration,
will continue to appear in some form, and "Arts &
Letters Daily," a website, will continue to appear
-The Atlanta Journal,
an evening newspaper with a circulation of 91,200,
will be combined with the morning Atlanta Constitution,
which has a weekday circulation of 320,300, on Nov. 2.
Cynthia Tucker will become editorial page editor of The
Journal-Constitution, and James Wooten, who was the
Journal's editorial page editor, will be associate editor.
-WHDH-TV, in Boston,
has cancelled its public affairs programs dealing with minorities,
including "Urban Update." Garry Armstrong, 59,
a veteran African-American reporter, who had worked at the
station for 31 years, was dismissed along with senior executive
producer Victoria Jones, who is also black.
-KDNL-TV, in St.
Louis, has closed its 47-person news department,
which gathered news for two half-hour local newscasts at
5 p.m. and 10 p.m. The station, which is an ABC affiliate,
is owned by Baltimore-based Sinclair Broadcasting Group.
-Automotive News International,
a monthly publication, has ceased publishing, effective
with the October issue.
Crain Communications, based in Detroit, said no layoffs
came as a result of the closing. Employees who worked on
the monthly publication will redirect their efforts toward
Automotive News and Automotive News Europe.
Crains Automotive Group, which publishes four publications,
has more than 50 reporters and editors, and bureaus in New
York, Washington, D.C., Los Angeles, Nashville, London,
Munich and Tokyo.
Edition, October 24, 2001, Page 7
STATE DEPT.'S 'BRANDING.'
former press secretary for President Clinton, said it is
not the U.S. State Department's job to create a "superior"
brand of citizens.
on a Center for Communications panel in New York on Oct.
16, Lockhart said he was "shocked" to read in
The Wall Street Journal on Oct. 15 that the new Undersecretary
of State for Public Diplomacy Charlotte Beers, a former
chairwoman of J. Walter Thompson ad agency, will attempt
to "redefine what America is," using ads to sell
the nation's cause.
who now works for The Glover Park Group, said it is okay
for the State Dept. to sell the U.S. as a nice place to
spend a vacation and do business, but it "should not
be put in charge of branding U.S. citizens."
the State Department to decide how to sell us is fraught
with peril," said Lockhart, who believes only elected
officials should decide.
president/CEO, The Abernathy MacGregor Group, another panelist,
believes it is important for the U.S. to repair its image
by telling the "real story" of its citizens. He
said the U.S.'s image has been damaged by MTV, Calvin Klein
ads, and motion pictures. "We are much better than
we appear to be," said Abernathy, who said it makes
him "weak" when he reads the vignettes running
in The New York Times about the lives of people who
died in the World Trade Center attack.
He is especially
struck by the "good things" that many of these
people had done in their communities, such as working as
Little League coaches, Scout leaders, etc. This is a side
of America that needs to be told, said Abernathy.
president, PMK/HBH PR, agreed with Abernathy's suggestion.
She found Europeans have a much different view of people
in the U.S. while spending time there during the O.J. Simpson
who was panel moderator, asked Lockhart if he thought Osama
bin Laden was doing a better PR job than the Bush Administration.
Lockhart said he would not give bin Laden a passing grade.
"There is no evidence he has persuaded anyone,"
said Lockhart, who noted there is growing swell of support
for the war.
who was Clinton's press secretary during the bombing of
Kosovo, did chide the current administration for going on
the defensive by attempting to exercise control over what
is aired and printed.
criticized the media for going along with the administration.
Ironically, he said the government-owned BBC has told the
government to get lost.
said journalists are better equipped than the government
in deciding what should and should not be reported.
he got "agitated" by reported statements that
he knew were untrue during the Kosovo war, but the Clinton
Administration never tried to impose any editorial control
over the media.
C&W, PMA HIT WITH
Wolfe had to evacuate its New York headquarters last week
after a staffer noticed suspicious white power falling out
of a paystub envelope, Steve Aiello, CEO of C&W, told
A full investigation
was launched, and staffers had to leave their offices for
about two hours.
has been informally told that "all is clear."
at Peter Martin Assocs., Stamford, Conn., also had to exit
after a staffer found a powdery substance on her desk when
she reported for duty on Oct. 16. Police and firefighters
were called to the scene. Peter Martin said it has not been
determined whether the substance is a biochemical agent.
PR MUST MANAGE PERCEPTION-LEWTON
PR's role in the post 9/11 era is "the management
of perception," Kathy Lewton, chair of PR Society of
America, told the Economic Club of Detroit Oct. 15.
She said Americans are at the "edge of a precipice"
and can "look down," but must step back from it
and carry on their regular lives as much as possible.
"The management of perception is the critical challenge
for PR people today," she told an audience of 300 at
the Economic Club.
The real peril, she said, is not the hijacking of airplanes
or the spreading of anthrax, "but the peril of the
perception of being imperiled."
Companies and the government must take the lead in managing
perceptions, she added.
Recalling she studied psychology while in college, she
said that decision-making is a two-part process that involves
"facts and feelings...brains and guts."
Facts provide the foundation for feelings but "feelings
provide the final vote," she said.
The feelings of Americans, she continued, will determine
whether they take business or pleasure trips or make major
purchases such as buying a car.
Confidence must be maintained not only in the coming months
but for years, she said. At the moment, she added, people
are "jittery about spending money."
Bush, Faults Thompson
Lewton, senior VP of Fleishman-Hillard on healthcare and
biotechnology, praised President Bush as being "phenomenal"
and "doing fabulously." She received a round of
applause for these remarks.
But she criticized the initial handling of the anthrax
crisis by Tommy Thompson, Secretary of Health and Human
Resources, saying he appeared to minimize the problem.
One failing, she said, was that he was not a physician
and did not wear a white coat. Physicians were later brought
in as spokespeople, Lewton noted.
"In the past five days we got a little off track
with the anthrax scare...it has not been managed consistently,"
An audiotape of the speech is available on www.prsadetroit.org.
Among those on the 40-person dais were Wayne Mielke, president
of PRSA/Detroit, and Fred Zosel, president of PR Assocs.
and member, ECD.
Edition, October 24, 2001, Page 8
York Mayor Rudy Giuliani created an ongoing flap Oct. 11
when he blocked a gift of $10 million from Saudi
Prince Alwaleed bin Talal to victims of the 9/11 attack.
Rep. Cynthia McKinney
(D-Ga.) criticized the mayor and is now setting up a meeting
with the prince. She would be only too glad to take the
$10M for various groups of poor in the U.S.
McKinney joined Alwaleed
in criticism of Israel, saying Amnesty International has
found it uses "lethal force" in situations where
Palestinian demonstrators were unarmed.
The result of this invective
has been "a week of hubbub" in Atlanta, said the
Atlanta-Journal Constitution Oct. 19. The New
York Times covered the flap in a full column Oct. 18.
incident is a failure of PR, a failure of communication.
Alwaleed was the proverbial bull in the china shop
by criticizing Israel alone in connection with his attempted
gift. He could have put out an even-handed statement that
his staff and Giuliani's staff worked on together. Then,
the $10M would have gotten to people who desperately need
it. Very little of the $1 billion raised for the WTC victims
has been distributed thus far. The $10M was given by Alwaleed
to the victims and not to Giuliani. He had no right to deprive
them of it so he could do political grand-standing.
who owns half of the Plaza Hotel and has $12 billion invested
in the U.S., is a friend of New York and the U.S.
He wants the U.S. to examine its foreign policies in order
to avoid further 9/11's. He went about it in a crude way.
He lacked the finesse that PR can bring to such a situation.
The mayor, by acting
emotionally, showed he failed to heed any PR advice (indeed,
if any was given to him). He should have opened a dialog
with the prince, saying his statements were wrong and too
one-sided. Supporters of Alwaleed are now crowing that "free
speech" in America is a myth. They also point to Administration
attempts to censor Al Jezzera, the Arab equivalent of CNN.
PR, by putting aside
its hard-driving marketing hat and reverting to its
fact-providing, educating and mediating role, can help in
the current climate of wartime hostilities and non-communication.
It can take the edge off its employers' bellicose statements
and seek understanding instead of confrontation.
The PR business is going to suffer hugely under the current
conditions, especially if they last for "years,"
as promised. Columbia University Professor Joseph Stiglitz
says war is bad for all but a few businesses. Costs of Vietnam
caused a damaging inflationary economy in the 1970s and
the Persian Gulf war worsened the 1990-91 recession, he
says. PR leaders can set up discussion groups that can probe
reasons for the war. New York Times education columnist
Richard Rothstein said Oct. 17 that scholars should "explore
the ideological or historical context" of the (9/11)
attacks. "Explaining horrific acts" is not the
same as excusing them, he pointed out in commenting on criticism
of a New York City school official by Lynne Cheney, wife
of the Vice President. Cheney said deputy schools chancellor
Judith Rizzo implied that terrorism was America's fault
because its citizens do not understand Islam.
What's needed is
not the emotionalism of advertising but the logic, reasoning
and editorial-orientation of PR. Oddly, TV news shows
have adopted an emotional approach to the hostilities and
have abandoned their objectivity with titles such as "America
Under Attack," "War on Terror," and "America
Strikes Back," accompanied by flashy graphics. It's
like an "Olympics of Terror," one respondent told
the McCann Pulse report.
News item: Standard
& Poor's announced it may cut its Interpublic credit
ratings because of the uncertain climate for ad spending
and IPG's "current lack of revenue visibility."
Analysts also said last week that 9/11 cost each of the
big three ad agencies (IPG, Omnicom and WPP) about $60 to
$70 million in revenues, or about 10% of their gross revenues
for a year. The word "visibility" caught our attention
because the big three have virtually no PR aimed at the
general or advertising/PR press. The negative news about
them goes unanswered.
The National Conference
for Community and Justice, until 1998 the National Conference
of Christians and Jews, will contribute material
to the three-hour PRSA panel Oct. 29 on 9/11. The NCCJ,
which employs 400 and has a budget of $30 million, has said
that 9/11 touched off "a level of hate directed towards
people who appear to be of Middle Eastern descent that is
palpable and alarming." Panelists are: Ray Hanania,
Chicago PR pro and coordinator, Assn. of Arab Writers; Judy
Turk, dean of communication and media sciences, Zayed Univ.,
United Arab Emirates, who is returning to the U.S. in February
to join the Virginia Commonwealth University as director,
School of Mass Comms.; Safeeq Ghabra, Kuwait Info. Office;
Rhonda Welsh, St. John North East Hospital, Detroit, and
Scott Shirai, Japanese American Society of Colorado. Moderator
is Rochelle Tillery-Larkin, assistant professor, Howard