Edition, December 19, 2001, Page 1
PENNSYLVANIA LOOKS AT AD/PR
The Pennsylvania Dept.
of Health is looking at advertising/PR teams for a health
initiative worth an estimated total of $23 million including
$8M for PR.
The department is just
starting the review process and no decision is expected
until after the first of the year. There are already a number
of health-related ad/PR campaigns sponsored by the department
but the new one reportedly will link anti-smoking efforts
with other health-related campaigns.
Ad/PR teams are being
examined and at least one member of the team must be based
in Pennsylvania. The contract calls for inclusion of a minority-owned
PR or ad agency as part of the account team.
Catherine Diodato, Division
of Contracts, Department of Health, Harrisburg, is the contact.
MICHELIN CONSIDERS PR TRIO
Edelman PR Worldwide, Cohn & Wolfe and Manning, Selvage
& Lee are in the running for the Michelin North America
account, Nan Banks, a spokesperson for the France-based
tire maker, told this NL. The budget has not yet been determined,
but Banks said it is in the $1 million range. A decision
is expected by the end of the year.
Banks, who speaks fluent French, said Michelin has used
Edelman for projects and Trone for product PR.
The tire maker has emphasized its commitment for safety
via its "baby" ads developed in 1983 carrying
the "Because so much is riding on your tires"
tagline. Omnicom's DDB/N.Y. handles that campaign.
Michelin NA is based in Greenville, S.C. It employs 26,500
of the company's 128,000 work force.
ST. JOE GOES WITH SPRING,
Spring, O'Brien beat Hill and Knowlton, Fleishman-Hillard
and Burson-Marsteller for the race for the $1 million St.
Joe Company account of Florida's largest private landowner.
CEO Chris Spring said his firm will provide economic development,
travel and tourism support and real estate promotions.
The goal, he told this NL, is to transform the "Red
Neck Riviera" into Florida's Great Northwest.
St. Joe owns more than one million acres in the state,
including wetlands, woodlands and water front on the Gulf
It purchased Arvida, a top real estate company, a few
years ago to develop its vast holdings in Florida.
G/HI LANDS SHARE OF $10M
SYMBOL TECH BIZ
Golin/Harris International and Interpublic sister unit
Draft Worldwide have won Symbol Technologies' integrated
communications program, said ST's Doug Picker, PR director,
and Tony Wilson, VP/marketing communications.
Six teams pitched for the account that could bill in the
$10 million range. They said finalists were Omnicom's Porter
Novelli/DDB units, and a tag-team of WPP Group's Alexander
Ogilvy and Cordiant's Bates Worldwide.
Richard Wolff, G/HI's worldwide director of financial
relations, and Barbara Shrager, senior VP, will head the
ST account, said Picker and Wilson.
OMNICOM ENTERS CORP. 'SPYING'
Omnicom has established SafirRosetti to spearhead its
foray into the "business intelligence" and "executive
and personal protection" arenas.
Former New York City police commissioner Howard Safir,
and ex-Kroll Assocs. and IBM security director Joe Rosetti
head the operation that Omnicom CEO John Wren calls a "natural
extension" of the communications combine's business.
Omnicom's clients, said Wren, require high-level security
consulting services including marketing promotions and sweepstakes'
authenticity; crisis management; and acquisition and litigation
Safir noted that in the aftermath of the terror attacks,
security is no longer a corporate option.
DC&W FEASTS ON TACO BELL
Douglas Cohn & Wolfe, a unit of C&W, has been
named agency of record for Taco Bell, which runs more than
6,700 restaurants in the U.S., Laurie Gannon, TB's director
of PR, told this NL.
The business grew out of an assignment that DC&W won
in August to launch TB's Chicken Quesadilla item. "We
also considered Edelman PR, Paine PR and BSMG for that project,"
DC&W impressed TB's PR staffers with its support for
the "Think outside the bun" campaign.
Edition, December 19, 2001, Page 2
CNN SAYS IT PLAYS MID-EAST
CNN Miami bureau chief
John Zarrella told PRSA's Gulfstream chapter Dec. 5 that
the news network is even-handed when covering the Israeli/Palestinian
Asked about CNN coverage
of the deaths of 26 Israelis on the weekend of Dec. 1-2
caused by Palestinian suicide bombers, Zarrella said, "I've
heard some awfully tough questioning by our on-air people,
our anchors, on both sides in the wake of this weekend's
tragic events." He added: "I've come away feeling
that the coverage has been pretty straightforward, right
down the middle, and I don't think you can afford to be
any other way."
Zarrella, who addressed
50 PRSA members at the Sun-Sentinel auditorium in
Ft. Lauderdale, said 9/11 has brought many changes to CNN
including creation of a "War Desk" and a "Homeland
CNN has been criticized
by both Honestreporting.com,
representing Israeli interests, and Fairnews.org
(Palestine Media Watch), for coverage of various news stories.
Honestreporting hit CNN
for referring to the Gilo Jewish community in Jerusalem
as a "settlement" and got CNN to change its policy.
PMW, meanwhile, says
that the suicide bombings Dec. 1-2 were covered for hours
in "real time" by CNN with "ambulances zipping
back and forth, and witnesses being interviewed on the scene."
No such coverage was
given to the deaths of five Palestinian boys aged 8-14 on
Nov. 22 when they set off an Israeli explosive device, said
Because of competition
with MSNBC and Fox, CNN "has gone to star power,"
said Zarrella, citing the recent arrival of Paula Zahn as
a morning anchor from Fox and Aaron Brown from ABC.
The Palestinian website
on Dec. 9 blasted Zahn for being "gentle" and
"fearful" with Israelis and pro-Israelis while
being irascible, "impatient and sometimes downright
obnoxious" with Arabs and Muslims including Dr. Edward
Said, a Columbia University professor and frequent writer
SAUDI AMBASSADOR RAPS MEDIA
Saudi Arabia enjoys an
"excellent" relationship with the U.S. despite
a campaign by some American media to discredit the Kingdom,
Prince Bandar bin Sultan, told the Saudi Press Agency on
Saudi Arabia, which uses
Burson-Marsteller and Qorvis Communications for PR, has
been roundly criticized in the U.S. media for failing to
crack down hard on groups and people that are suspected
of having financial links to Osama bin Laden's Al Qaeda
Prince Bandar, who is
Saudi Arabia's Ambassador to the U.S., is "surprised"
that the American media have not accepted "assurances"
from President Bush and Secretary of State Powell that ties
with Saudi Arabia "remain strong." That's an "indication,"
to the Prince, that there are people who do not wish U.S.-Saudi
relations to remain strong.
INDEPENDENT PR FIRMS FORM
A group of independent
PR firms is starting "The National Assn. of Independent
PR Agencies" to "extol the virtues of independent
"We will point out
that excellent PR counsel is available at reasonable prices
from firms that have low overhead and provide senior PR
pros on accounts they serve," said Shelley Spector,
president of Spector & Assocs., New York.
The object of the group
will be to help clients get "the biggest bang for their
PR buck," she added.
She said the group has
created a logo and will establish a secure website for those
who join. "We're going to be PR's first virtual organization,"
Members will serve as
correspondent agencies for each other, point out and contribute
relevant articles and papers for professional development,
share knowledge about websites and databases, and share
ideas for winning new business.
They will meet on the
Internet and via e-mail to trade ideas and help each other.
There is no intention
to seek a state charter, collect money from members, or
open an office, Spector said. Prospective members may e-mail
her at shelley @spectorpr.com.
Her firm has about 20 employees.
PRESS GETS RARE ACCESS TO
Celebrity PR doyenne
Pat Kingsley was called Tom Cruise's "de facto personal
marketing adviser" in a Wall Street Journal
profile last week about his just-released flick "Vanilla
The WSJ said Kingsley,
who is ever-protective of the actor's image, provided access
to Cruise because the movie needed a PR jolt. The reason:
Cruise's nasty split with Nicole Kidman may be a major turn-off
for his "core audience of women," wrote John Lippman.
Cruise hit the road in
Dallas, Toronto and Chicago, which is rare for a star of
Cruise's stature, wrote Lippman. He also got involved in
"publicity stunts," such as sitting in the cockpit
of a jet fighter at a Texas military base. Cruise made the
round of talk shows ("The Charlie Rose Show,"
"The Tonight Show with Jay Leno," twice on "Today"
and "Oprah" for the first time in seven years).
Cruise has a financial
stake in the outcome of the $60 million film. Since he didn't
take an upfront fee, his compensation will be determined
by the number of tickets sold.
The National IR Institute
will let members pay their 2002 dues of $425 in five monthly
installments and the $850 conference fee for 2002 in three
installments. NIRI, which has $4 million in its treasury,
suggests members (to save on taxes) can pay in 2001 for
their 2002 dues and the 2002 conference. Companies on a
cash basis can deduct such payments in 2001 and those on
an accrual basis can make the deduction as a "recurring
item" even though the services are not received until
Edition, December 19, 2001, Page 3
TEENS GO TO THE
'NET FOR HEALTH NEWS
A new survey
by the Kaiser Family Foundation finds teens and young adults
(ages 15-24) are going online to look up information about
of three young people (68%) have used the Internet to search
for health information, and one in four says they can get
"a lot" of health information online. The survey
also suggests a significant proportion of youth are acting
on what they find: four out of 10 (39%) online health seekers
say they have changed their own behavior because of information
they found on the web.
report, Generation Rx.com, includes findings on how young
people use the Internet as a health resource.
(55%) of those who have surfed the web for health information
do so just a few times a year, but nearly four in 10 (39%)
do so at least once a month.
found half (50%) of all online youth have searched the web
for information on specific diseases such as cancer or diabetes.
youth-oriented topics are also popular: about four in 10
(44%) online youth have turned to the Internet for information
about sexual health, including pregnancy, birth control,
HIV/AIDS and other sexually transmitted diseases, and about
one in four have looked up information on weight issues,
mental health, drugs and alcohol, and violence.
about a variety of sources, 17% say they trust health information
from the Internet "a lot," as compared to 85%
for doctors, 68% for parents, and 30% for TV news.
large majority of young people (73%) say that knowing who
produced health information is very important to them, only
29% of these who looked up health information online checked
the source the last time they conducted a search.
XM SATELLITE RADIO SEEKS
XM Satellite Radio, which is now available nationwide,
is producing a slew of original programs for airing on its
100 commercial-free channels.
The Washington, D.C.-based station has 71 music channels,
29 sports, comedy, and news channels that subscribers can
receive on an XM-compatible radio, costing about $300, for
$9.99 per month.
Lee Abrams, who is XM's chief programmer, said XM's staff
of 42 program directors are interested in booking guests
for interviews on the various programs which air on a daily
The majority of programs are produced in XM's Washington,
D.C., Broadcast Center (1500 Eckington pl.), and its facilities
in Nashville (Country Music Hall of Fame) and New York (111
W. 57th st.).
Some of the programmers are: Emma Wilson, who handles
"Babble On," a 24-hour youth talk channel (202/380-4481);
Mark Parenteau, program director for the comedy channels
(202/380-4381); Bob Mackowycz, who oversees a program based
on news and information appearing in USA Today (202/380-4383),
and Ken Johnson, who handles "Open Road," a talk
channel for truckers.
Irina Lallemand is news director (203/380-4799), and Kevin
Straley, is talk director, (202/380-4378).
The station's complete channel lineup is available on the
company's website (www.xmradio.com).
has been started by Organic Valley, a large cooperative
of 400 family farms in 15 states, based in La Farge, Wisc.
Theresa Marquez, an organic activist, is editor of the
twice-yearly magazine, which seeks to revitalize the heritage
of family farming, support sustainable agriculture and encourage
stewardship of the Earth.
Marquez said the magazine will contain breaking news and
features about the organic movement.
The Fall/Winter 2001 edition highlights award winning
chef Ann Cooper, who writes about her decision to trade
in life as a "celebrity chef" for a "lunch
lady" at a small school committed to sustainability.
Organic Valley is located at 507 W. Main st., 54639. 608/625-2602;
Ziff Davis Media
Game Group, in San Francisco, has begun publishing
a new magazine for Xbox gamers, called Xbox Nation.
The first issue of the quarterly went on newsstands Dec.
Simon Cox, editor-in-chief, said the magazine will cover
Microsoft's new Xbox games and accessories, offering news,
game reviews and previews, along with tips and strategies.
Ziff Davis also publishes Electronic Gaming Monthly,
which covers PlayStation 2, Xbox, GameCube, GameBoy Advance,
PS One and Nintendo 64; GameNow, a monthly guide
tailored to teenage gamers, and Computer Gaming World,
for core PC gamers.
Better Homes &
which is getting a facelift in April, is devoting
more editorial coverage to lifestyles.
Editor-in-chief Karol Nickell, who joined the monthly
women's service magazine from Traditional Home, plans
to put more emphasis on family.
The February issue will have a photo of a mother and daughter
on the cover, the first people to be featured on a BH&G
cover in more than 10 years.
The Sports Network, an international real-time sports
wire service, has relocated its corporate headquarters to
new facilities in the town of Hatboro, a suburb of Philadelphia.
TSN has more than 100 fulltime employees and an additional
400 correspondents and journalists worldwide.
news continued on next page)
Edition, December 19, 2001, Page 4
CHAIN OWNER TO RUN CANNED
CanWest Global Communications,
the new owner of Southam Publications, is making its chain
of 12 daily newspapers across Canada run a "national
The editorials, which
will eventually run three times a week, are written at the
company's corporate headquarters in Winnipeg.
Southam publishes dailies
in Halifax, N.S. (Daily News), St. John, Newfoundland
(Telegram), Montreal (Gazette), Ottawa (Citizen),
Windsor (Star), St. Catherines (Standard),
Regina (Leader Post), Saskatoon (Star Phoenix),
Calgary (Herald), Edmonton (Journal), Vancouver
(Sun), and Victoria (Times-Colonist). CanWest
also publishes The National Post.
A group of 65 reporters
and editors at the Gazette have protested the new policy,
saying it will constrain the editorial boards of each newspaper
and undermine the independence and diversity of each paper's
editorial board and thereby give Canadians a "greatly
reduced variety of opinion, debate and editorial discussion."
David Asper, who is chairman
of the publications committee of CanWest, and chairman of
the editorial board of Southam News Services, said there
are two reasons for the new policy.
First, on certain national matters, he believes the local
view is sometimes not always what is arguably best for the
nation as a whole.
His other reason is that
"far too much `opinion' comes from southern Ontario
and we are very proud that our editorial group in Winnipeg
is adding to the diversity of those voices.
"We think the existence
of a media power base other than in Toronto is good for
Canada and we'll never apologize for that belief,"
MORE AMERICANS TRUST NEWS
More Americans today now trust people who report the news
and their President, than they did in 1998, according to
The pollster, which conducted a similiar poll in 1998,
asked a nationwide sample of 1,011 Americans in November
whether or not they would generally trust a list of people
in different professions.
This time 54% said they generally trusted TV newscasters
as compared to 44% in 1998, while trust in news people as
a whole rose six points to 49% to move ahead of business.
President Bush was trusted by 79%, while President Clinton
was trusted by 54% of the Americans in the 1998 poll.
Overall, the findings show the largest numbers say they
generally trust clergymen (90%), teachers (88%), and doctors
Because of the war on terrorism and the role of the American
military in Afghanistan, military officers were added to
the list this year. A better than two-to-one majority say
they generally trust them.
REVIEWER PLUGS NEW 'BIAS'
Bernard Goldberg's new book, "Bias: A CBS Insider
Exposes How the Media Distort the News," should be
taken seriously, says New York Times book reviewer
The former CBS News correspondent, who wrote an op-ed
article in 1995 for The Wall Street Journal, accusing
his employer of slanting the news, examines news coverage
of such issues as race, AIDS and homelessness to support
his belief that most of those who shape these stories tilt
to the left.
He mentions several examples, such as a rule for the Gannett
newspaper group insisting upon minority sources for all
MOTOR TREND HAS A NEW EDITOR
Kevin Smith, 49, was named editor in chief of Motor
Trend magazine, replacing C. Van Tune, who resigned.
Smith, who resides in the Los Angeles area, will oversee
the editorial content as it relates not only to the magazine
but all of its brand extension. He will also oversee the
Los Angeles and Detroit bureaus.
Motor Trend, a Primedia publication, was started
in 1949 and has a circulation of 1.26 million with a readership
of about 6.8 million.
'TODAY' GETS A CONSUMER REPORTER
Ann Brown will report on consumer affairs for NBC News.
Brown, who resigned Nov. 1 from the U.S. Consumer Products
Safety Commission, will do 12 consumer stories a year for
NBC's "Today" show.
Her first report, on toy safety, aired Nov. 21.
While head of the CPSC, Brown was criticized by ABC and
CBS morning shows for appearing exclusively on Today on
Since Brown left, press representatives for the commission
have appeared on TV to discuss agency findings.
58, is leaving her hosting duties on "All Things Considered"
to become a senior national correspondent for National Public
Radio on Jan. 2.
who wrote the "Modern Times" column for the Gannett
News Service for about 15 years, is retiring. His last column
ran Dec. 13.
executive producer for CNN's "Wolf Blitzer Reports"
in Washington, D.C., was promoted to senior producer of
"Crossfire" and "Wolf Blitzer Reports."
was named to replace Roger
Bell as news director of KCBS-TV Los Angeles. Hall
will continue to oversee several CBS stations' news departments
in addition to running the news in L.A.
Edition, December 19, 2001, Page 7
REVIEW OF 2001
The nightmarish tragedy
of 9/11 defined 2001. War fever appears on the rise and
puts a question mark over all activities and plans including
The U.S., whose PR was
shaky early in the war, got on solid ground with the outing
of bin Laden tapes in which he gloats over WTC deaths.
The former Denora Prager
(the queen of the PR world for many years as Denny Griswold)
died in seclusion at 92, cut off from friends for five years.
All her treasured memorabilia disappeared.
Omnicom, a mutual fund
(since it keeps hands off its acquisitions), is now also
a venture capitalist. It started a corporate detective agency
from scratch. Few PR or ad firms are left to buy.
Those who bought $850
million in OMC zero-coupon bonds (LYONS) are thus far holding
the bag since they convert at $110 a share, $25 above OMC's
current price. Bondholders have to pay taxes on interest
they haven't received while OMC can deduct interest on payments
it hasn't made.
The Securities Industry
Assn. (700 stockbrokers) started a campaign to roll back
the "Fair Disclosure" initiative of the SEC. The
Assn. for Investment Mgmt. & Research was "profoundly
disappointed" with the passage of Reg FD.
New York Times
panned Jack Welch's book, saying the former GE chairman
spends most of it praising fellow employees and even confessed
in the book that it was a chore and a bore writing it.
Pollyanna PR philosophy
of Arthur Page ("PR is 90% doing the right thing and
10% talking about it) was described in a bio by Noel Griese.
Hit movie "Cast
Away" was a giant plug for Fed Ex, even featuring its
CEO in one scene. Fed Ex allowed movie to show one of its
Magazine casualties included
Mademoiselle (after 66 years), Industry Standard,
Working Woman and Brill's Content.
Ouster of Jacques Nasser
as CEO of Ford was due to the "nightmarish PR"
that accompanied the Firestone/Ford tire catastrophe, said
The president of the
American Society of Travel Agents said negative news is
Arab TV news network
Al Jezeera became a force. Its D.C. bureau head told CNN's
Paula Zahn that it does "not mix patriotism with journalism,"
which he accused the U.S. media of doing.
New York's mayor-elect
Mike Bloomberg, addressing the New York Financial Writers'
Assn. criticized dot-com CEOs for being inexperienced although
he started Bloomberg's with no news background and was not
previously in politics.
Polk Laffoon, VP/corporate
relations, Knight-Ridder newspapers, warned K-R editors
that reporters who want to do a story about K-R "virtually
always have an agenda." His advice: either say nothing
or confuse them with a lot of contrary information.
IABC, which lost $1M and
cancelled its directory, said it was hurt by "an unbelievably
sloppy level of accounting practices."
Lawyer Mitchell Schrage
has recovered $10M+ in fees for PR firms like Burson-Marsteller,
Edelman and Cohn & Wolfe. He hits deadbeats with a draft
summons and court complaint.
Many failed dot-coms stiffed
their PR firms, which had reported huge high-tech billings
for 2000. How much was ever collected?
Some women are so attractive
that men cannot hear what they are saying, said Women
in PR by Profs. Larissa Grunig, Elizabeth Toth and Linda
Hon. Men were accused of "lookism" (focusing on
the body parts of women rather than the complete person).
National IR Institute won't
give or even sell its directory of 5,300 members to reporters
but PR Society of America gives its directory of 19,500
members free to any reporter who asks for it.
Interpublic EVP Barry
Linsky told IPG managers worldwide (for the second time)
not to talk to the press about office closings or staff
reductions because such stories are "Chinese water
torture." Bruce Rubin, IPG's one PR contact, was retired.
Omnicom CEO John Wren told
the annual meeting OMC keeps a lean h.q. staff and can't
spare $$ for its own full-time PR person. Wren's stock at
the time was worth $163 million.
OMC's media buying unit,
OMD, is negotiating a deal to buy product placements on
TV shows to combat zapping of commercials and ad clutter.
Ogilvy PR CEO Bob Seltzer
made $450K in 2000 plus $338K in bonuses, $41K in longterm
pay and $25K in health, cars, clubs, etc. Howard Paster
of Hill and Knowlton got $925K in total.
Ads work best on "light"
readers of news and have little effect on "heavy"
readers, said a study for the Institute of PR by Insight
Farm unit of Burrelle's.
Wall Street's takeover of Madison Ave. is a "good thing"
because "a stock that keeps growing over the long haul
is a fine employee motivator." IPG's stock is half
of what it was two years ago and OMC is off about 20%.
"Your numbers suck!"
was how the CFO of Cohn & Wolfe started one phone call
to Anthony DeMartino of C&W/Atlanta, according to a
deposition. Twelve employees walked and a suit was settled
out of court. C&W closed its Atlanta office.
is relentlessly competitive, amoral, aggressive and negative,"
PR counselor Jim Lukaszewski said in a mailing.
United Business Media,
owner of PR Newswire, did a $3 billion flip from U.K. consumer
media to U.S. high-tech trades just as high-tech tanked.
Bobby Zarem told Brill's
his secret to creating celebrities is the "pitch letter,
gossip campaign, and the continual making of connections."
Obits included Patrick
Jackson, 68, longtime PRSA leader who believed PR should
change "behaviors," and John Scanlon, who socialized
with media bigs.
Drug companies are
increasingly paying celebrities to tell reporters about
their drug treatments.
(continued on page 8)
Edition, December 19, 2001, Page 8
"Tower of Babel" that earnings reports have become
points up the need for PR and IR pros to again take up their
role of being "corporate consciences" and
not just other salespeople.
It takes gumption for
IR pros to tell their companies that it's wrong to put out
The IR pros must tell
their CEOs and CFOs that they need to help busy financial
reporters and not do things that might confuse them or waste
It would help the IR
pro if he or she could quote a national IR organization
as saying that real earnings must come first and "pro
forma" or "whatever" earnings must come later
(not to mention eliminating numerous other abuses in earnings
But that cannot be the
case when we found 10 of the 14 directors of the National
IR Institute are putting out earnings reports that don't
give the real earnings first. Several of the reports are
misleading and have been challenged by media.
worst Q3 report of all was by the $24 billion "Baby
Bell" giant, BellSouth. The report spoke
about new DSL customers, growth in data revenue, "normalized
earnings" and foreign currency losses.
It took some minutes
for us to comb through this 18-page document and find that
earnings of BLS plunged 99% in the quarter to $7 million
from $1 billion. Nowhere in the report is a candid description
given for this: BLS's investment in Qwest Communications
(broadband) plunged because Qwest stock collapsed from $48
to around $11.
What is so bad about putting this in the lead? Nothing.
Eventually, no one is fooled by the circuitous report. IR
pros have taken a dive, becoming mere salespeople.
We talked to a PR pro
at BLS about this (because IR head and NIRI board member
Nancy Humphries won't return our calls and e-mails). He
had no reply except that BLS had to acknowledge the stock
situation is the same at PR Society of America, where the
old ethics code has been dumped in favor of a new
one whose first word is "Advocacy." The first
sentence says, "We serve the public interest by acting
as responsible advocates for those we represent." So
But how does PRSA behave?
A leadership call Dec. 17 from 11 a.m. to 11:40 provided
no financial information to participants except an assurance
by treasurer Reed Byrum that $200,000 would be returned
to "reserves." PRSA invited us to sit in on the
meeting at h.q. but refused to give us any financial data.
The Society has the computers that could print out a full
report any moment during the day and has the ability to
broadcast them on its website. We especially want to know
the loss on APR this year since the program cost a net of
$1,794 for each of the 246 new PRSA APRs created in 2000
(income of $150,074 and costs of $566,502). We want to know
2001 travel spending because that soared 23% in 2000 to
a record $717,478. (NIRI and IABC each spend about $120K
yearly in travel.)
We're suspicious of rosy
statements about PRSA's finances because last year a $3,000
profit was predicted and this turned into a $678,893 loss.
The reform of PRSA giving quarterly financial reports established
by 1997-98 presidents Debra Miller and Mary Cusick has been
forgotten. The APR fundamentalists who run PRSA continue
to promote an exam that is 17 years old and unrelated to
modern PR practice.
REVIEW OF 2001 (continued
Anthony Lewis, who has been sympathetic to the Palestinians
("A Strangled People"-11/3) was retired by the
New York Times. Last column 12/15 said "Fundamentalist
Judaism and extreme Israeli nationalism" have fed the
settlement movement, "fueling Islamic militancy among
Mark Haines of CNBC's "Squawk
Box" told NIRI/NY that reporters are "skeptical,"
not "negative," and pro forma earnings are "B.S."
Three speakers at PRSA's conference in Atlanta (Coretta
King, Andrew Young and Lester Thurow), who probably got
upwards of $20K each, forbade the recording of their speeches
by PRSA. There was little coverage since writing about a
"closely cabined" speech like that can lead to
industry virtually annexed media which went down without
a fight. Morning radio became a gallery of ghoulish medical
National Review ran a cover story on the "Pervasive
Presence of Porn." Columnist Robert Thompson, of the
Independent, said porn is spun as "adult"
entertainment but it's actually "infantile." President
Bush is proud of America but certainly not of this phenomenon.
Lizzie Grubman hurt 16
people by backing into them with her SUV at a nightclub.
But sympathizers said she was out doing her job at 2 a.m.,
networking and partying with clients and press, unlike the
9-5 pattern of many PR pros.
opened a free database of everything on the site from Jan.
1, 2001. Meanwhile, 13 years of the complete texts of this
NL and O'Dwyer's PR Services Report (since Jan. 1,
1989) are on Lexis-Nexis, which has a new "pay-as-you-go"
service that does not require continuing membership (lexis-nexis.com).
Registration is required and headlines can be searched free.