Edition, January 9, 2002, Page 1
GETS SHARE OF MD. ANTI-SMOKING PUSH
Porter Novelli has picked
up its share of the $14 million budget that Maryland expects
to spend during the next 18 months to encourage people to
either quit or never start smoking.
Gov. Parris Glendening,
in announcing the PN win, said Maryland wants to close the
book on its tobacco heritage.
He noted that more than
7,500 Marylanders die each year from smoking, which is the
single most preventable cause of disease and death in the
PN is part of a team
that includes Gray/Kirk/Vansant Advertising, Logicon/ROW
(research) and 21st Century Group (minority outreach).
The team, known as the
Maryland Action Partnership, is to create "positive
messages" designed to create a community of anti-smokers.
Counter-marketing is also on tap.
The contract is with
the state's Dept. of Health and Mental Hygiene. It considered
16 proposals before chopping down the list to eight. Work
begins next month if the final budget is approved by Maryland's
Board of Public Works.
PN, which boasts of using
"Madison Ave. techniques for social good," handled
the Florida Tobacco Pilot Program's "Truth" campaign,
which was the first anti-smoking effort funded by tobacco
That effort launched
in 1998 cut teenage smoking by 20 percent, according to
AMERICAN EXPRESS' JOYCE JOINS
American Express veteran Tom Joyce has joined Carmichael
Lynch Spong as chair of its corporate practice. He is responsible
for issues management, crisis PR, mergers/acquisitions and
"Tom will primarily work on the Cargill account,"
Doug Spong, CLS's managing partner, told this NL. He also
will help out on the ING and Marsh accounts.
Joyce had been AE's public affairs VP since 1995, and
director of corporate communications at Prudential Financial
Services prior to that.
Spong noted that Joyce brings the experience of working
with "two of the most respected global brand names
in financial services" to CLS, which is a unit of Interpublic's
Carmichael Lynch ad shop in Minneapolis.
ARABS PLAN $2M PR CAMPAIGN
The Arab Intellectual Foundation plans a $2 million media
drive to counter what it feels are the "negative images"
of Arabs and Islam that are presented in the Western press
in the aftermath of the Sept. 11 terror attacks.
Details of the campaign are to be ironed out at a Jan.
12 meeting in Beirut. Arab businessmen are being asked to
contribute cash to the cause.
Saudi Prince Khalid Al-Faisal, president of AIF, sees a
need to promote the Arab perspective on the war on terror.
The Beirut meeting will include a discussion about facilitating
a dialog between Arabs and the U.S./Europe.
Another item: the fate of the captured Arab fighters who
enlisted in the armies of the Taliban and Al-Qaeda.
The Saudi Government, which uses Burson-Marsteller and
Qorvis Communications for PR, has been actively promoting
itself as a victim of terrorism.
Ali Awadh Assiri, Saudi Arabia's Ambassador to Pakistan,
told a Dec. 24 seminar on terrorism that the Kingdom has
suffered mightily at the hands of terrorists.
He cited the assassination of Saudi diplomats overseas and
the hijacking of the country's aircraft by terrorists.
Fifteen of the 19 hijackers of the U.S. planes that crashed
in New York, Virginia and Pennsylvania were Saudis.
Osama bin Laden, who was born in Saudi Arabia but has
been disowned by the Kingdom, has been waging a jihad against
what he feels is the corrupt royal family and its infidel
2002 CORPORATE DIRECTORY IS
The 2002 Edition of O'Dwyer's Directory of Corporate
Communications, which goes to press this week, is the
largest Edition, with all 2,800 New York Stock Exchange
listed companies among its 5,500 company listings. Also
included are 2,100 associations, 130+ Federal Government
Depts. and Bureaus, and 187 Foreign Embassies. There are
over 18,000 PR/IR professionals listed plus thousands of
CEOs. Copies are $130 from the O'Dwyer Co.
received a one-year extension to promote economic
development in Switzerland's Lake Geneva region. CEO Jim
Harff said the work in the U.S. and Canada is worth $240K.
Edition, January 9, 2002, Page 2
CPAs REJECT NEW 'GLOBAL' CREDENTIAL
The nation's Certified
Public Accountants, already worried about the profession's
image because of the Enron scandal, criticisms of earnings
reports, and the issue of auditing independence, overwhelmingly
voted against further work on a so-called "global business
credential" that CPAs and others might have obtained.
The vote was announced
Jan. 3 by officials of the American Institute of CPAs including
chairman James Castellano.
A vote of the AICPA's
340,000 members has been under way since November.
Participating were 134,000
members, with 62.7% of them rejecting further funding of
the initiative, which has already cost $5 million over the
past three years.
Castellano said the Institute
was determined to have the matter decided by a vote of all
Asked during a teleconference
if he was surprised by the vote, he replied that vocal opposition
had sprung up in the past several months and that "heavy
debate" had developed. Until recently, he said, polling
done among members had indicated the vote would not be so
He said the AICPA would
continue to seek ways for members to market themselves while
being committed to serving the public interest.
The proposal was to create
the International Institute of Certified Business Professionals.
Applicants would have
been subject to a "rigorous qualification process"
that would "evaluate their ability to integrate knowledge
from multiple business disciplines and to apply this knowledge
to provide strategic business insight."
including those in PR, law and management consulting, might
have been allowed to take the test.
The New York State Society
of CPAs, the biggest CPA group with 30,000 members, was
strongly against the proposal. It said the debate was "divisive"
to the profession and would diminish the public's perception
of the breadth of services offered by CPAs.
ATR SPENT $800K FOR D.C.
Grover Norquist's Americans for Tax Reform spent $800,000
for lobbying the White House, VP Dick Cheney, Senators and
Congressmen in 2001, according to the conservative activist
group's Lobbying Disclosure Act filing made Dec. 26.
ATR, which has a "liberal lies" section on its
website, calls itself a non-partisan coalition of individuals,
businesses and groups opposed to all federal and state tax
increases. ATR says President Bush, 210 House members and
37 Senators have signed its Taxpayer Protection Pledge.
The group has been a thorn in the side of Majority Leader
Tom Daschle. The Senator, according to ATR, is holding up
approval of President Bush's economic stimulus program because
he is a pawn of Washington special interests rather than
the workers and farmers in his home state of South Dakota.
ATR also criticized the Senate's airport security plan
which it dismissed as a five-year "Maoist plan."
Former House Speaker Newt Gingrich has hailed Norquist,
who chairs the Ronald Reagan Legacy Project, as a courageous
leader of the anti-tax effort.
FINEMAN PR NAMES PR GAFFES
San Francisco-based Fineman PR has named Gary Condit,
Bill Clinton, Enron and Yahoo! to its annual top 10 list
of PR gaffes and blunders.
Topping that list was Philip Morris, after the tobacco
company commissioned a study in the Czech Republic which
found that deaths related to smoking saved the Czech government
$147 million annually ($1,227/person) in social welfare.
PM also filled the number two spot on Fineman's list for
its decision to change its corporate name to "Altria."
Brandweek columnist Philip Van Munching labeled the
move a "breathtaking act of corporate weaselry"
and a potential problem surfaced for PM when it became evident
that the name is already in use by Altria Healthcare.
Other gaffes which made the list include Bill Clinton's
pardon of financier Marc Rich; Gary Condit's handling of
Chandra Levy's disappearance; Yahoo! placing an "erotica
store" category near those of "family" and
"documentary"; Enron's "financial engineering,"
and "B.C." comic strip artist Johnny Hart, an
Evangelical Christian who penned an Easter Sunday strip
showing candles of a menorah being extinguished and transformed
into a cross.
Fineman assembles the annual list as "a reminder
of how critical PR is to businesses and organizations."
C. PAUL LUONGO: 'FASHION CZAR'
A reader has nominated Boston-based PR pro C. Paul Luongo
to be U.S. fashion czar for criticizing the way young people
dress in his Dec. 19 column in Metro Boston, a free
The reader said Luongo's job would be to oversee a nationwide
dress code for all people under the age of 18.
The reader said the job was needed to "defeat this
troublesome trend toward indecorum."
Another reader was appalled by Luongo's "narrow minded,
bigoted views on people who look different than the `business
suit and tie' norm."
Luongo said he was pleased to get the "fan mail."
Hill and Knowlton's
Tom Hoog has moved from its New York headquarters
to Washington, D.C., where he will help run the firm's biggest
office. The D.C. office has been without a general manager
since Torie Clarke became assistant secretary of defense
for public affairs in September. The 62-year-old Hoog headed
D.C. from 1993-96. He was succeeded as H&K USA president/CEO
by MaryLee Sachs (42) on Jan. 1. Hoog is non-executive chair
at H&K and a member of its worldwide executive committee.
Edition, January 9, 2002, Page 3
MEDIA SKIP BIG STORIES
attacks, attempted bombings and a travel industry in freefall
have headlined one of the most unforgettable years in memory,
some "equally significant" travel-related events
were glossed over by the mainstream media in 2001, said
travel commentator Christopher Elliott in his weekly online
who is based in Key Largo, Fla., picked these developments
as the 10 "most overlooked" travel stories of
1. The bankruptcies
of American Classic Voyages and Renaissance Cruises.
2. Amtrak's worsening financial performance.
3. A "nationwide boycott" of the travel business
by frequent travelers.
4. "By overlooking the attempt to re-regulate the airline
industry, the press became a silent accomplice in an airline
lobby effort to destroy our last, best chance to reform
an ailing airline business."
5. The airline industry has tried to "thwart any government
efforts to increase security."
6. The hotel business found itself in a "freefall."
7. "As airlines inched closer to zero commission levels,
travel retailers focused on how to make more money by hitting
still-profitable niches such as selling cruise packages
and corporate travel."
8. Dot-com travel is in trouble.
9. The airline industry may never be able to pay back the
$15 billion in federal subsidies.
10. The car rental industry's problems.
BALLY TO PUBLISH LIFESTYLE
Bally Total Fitness, Chicago, will publish a quarterly
lifestyle magazine. Custom publisher RB Publishing, Madison,
Wisc., will produce the magazine, which will be called Total
Lisa Stricker, an employee of the publishing company,
is editor of the magazine. She is based in RB's Chicago
office at 773/864-3610.
Conrad Swanson, associate publisher, said the magazine
will focus on topics and issues that are related to health
and fitness. He said it will have articles and departments
dealing with emotional and physical health issues, travel,
The magazine will start distribution in the second quarter
of 2002, with a minimum printing of 400,000 copies. Distribution
of the magazine will include direct mail to members, in-club
distribution and potential newsstand distribution.
The target audience will include adult health and fitness
Bally Total Fitness has approximately four million members
and 410 facilities located in 28 states and Canada.
RB Publishing, in business since 1988, specializes in
custom publishing. It has created magazines for Xerox, the
U.S. Postal Service, Pitney Bowes, Oce Printing Systems,
CNN TOPS FOX NEWS CHANNEL
CNN remained the most watched news network in 2001 despite
large gains by Fox News Channel.
About 577,000 people tuned to CNN each day in 2001, according
to Nielsen Media Research data. Fox averaged 463,000 viewers.
In prime time, CNN averaged just over one million viewers
to Fox's 870,000.
Fox tied CNN in ratings with a 0.6 for the entire day and
a 1.0 for prime time.
Ratings are the percentage of all homes that have access
to a particular network and have it on.
Fox is available in about nine million fewer homes than
The ratings of MSNBC and CNN Headline News also rose compared
to the previous year. Business news network CNBC was flat.
Recently, CNN hired Jonah Goldberg, the conservative commentator
and son of Lucianne Goldberg, the former literary agent
who set the Clinton impeachment in motion by urging Linda
Tripp to record her conversations with Monica Lewinsky.
Fox has recently hired Greta Van Sustern, a longtime CNN
anchor and correspondent, to replace Paula Zahn, who quit
Fox to join CNN in September, and Geraldo Rivera as a correspondent.
Bill Carter, who covers broadcasting for The New York
Times, said these moves "seem to indicate that
their battle is entering a new phase, which may result in
both networks pushing to broaden their audiences by bringing
in different personalities with different points of view."
column in The New York Daily News has been dropped,
leaving "Rush & Molloy" as the only gossip
column in the paper.
Mink, who had been doing the column for more than three
years, has signed a syndication contract with United Media.
daughter of former fashion publicist Paul Cavaco, who is
creative director of Allure magazine, has joined
Seventeen magazine as accessories editor.
has joined Cosmopolitan magazine as assistant beauty
has retired as executive editor of Town & Country
has joined The Reader's Digest as health writer.
who made his mark as a sportswriter for The New York
Herald Tribune, has died. His son, Jeremy Schapp, has
replaced him as host of "The Sporting Life" on
news continued on next page)
Edition, January 9, 2002, Page 4
REPORTERS RELY ON BANKS FOR
More than nine out of 10 financial reporters in major
capital markets seek information from banks at least once
a week, according to the findings of a new study conducted
by the Global Financial Communications Network.
Martin Mosbacher, managing partner and chairman of Trimedia,
the U.S. member firm of GFC/Net, said the research "emphasizes
that in today's global, fast-moving economy, the need for
financial journalists and banks to maintain effective communications
is truly indispensable."
The survey, which included interviews with 71 financial
journalists from countries around the world, found the three
most desired types of information required by reporters
are: company strategy, analyst research, and information
Sixty-three percent of respondents rated banks as either
good or excellent in overall effectiveness of corporate
communications, while 59% of journalists believe that communication
by banks has improved over the last year.
In the U.S., 60% of journalists believe communication by
banks has improved, while only 40% stated the overall effectiveness
of corporate communications by banks was above average.
Although 78% of all journalists surveyed rated information
from U.S. banks as either good or excellent, U.S. journalists
rated information from their own banks far lower than journalists
from other countries.
The overwhelming majority of journalists believe PR firms
were only partly accountable for any improvement in communications.
GFC/Net, which was established in 1996, has nine members.
The others are: Anderson Knight (Australia); Farner PR (Switzerland);
Fishburn Hedges (UK); Grupo Albion (Spain); I&E (France);
Interel Marien SA (Belgium); Kohtes Klewes (Germany), and
Van Luyken Comm. Adviseurs (Holland).
a quarterly magazine devoted to shoes and shoe enthusiasts,
will publish a spring edition focusing on sports and fitness
The magazine is published by Magnolia Media Group in Fort
Publicists may pitch Stephanie Lewis in the Fort Worth
editorial office at 3451 Boston ave.; 817/560-6100, and
Gay Bryant, executive editor, who is based in New York ([email protected]).
column editor Jeffrey Fick, who works the evening
shift-which means he is accessible until 11 p.m. (ET)-is
looking for late-breaking stories, especially merger and
The M&A deals should be worth at least $1 billion
or be a major consolidation within an industry to qualify
He also likes to get survey findings from trade associations
that have relevancy to the economy.
Fick is based in the paper's main editorial office in
McLean, Va., at 703/854-5692.
section, which is edited by Sheridan Prasso, covers
trends affecting industry sectors or the workplace.
She wants to get information about company mergers, new
product innovations, and surveys that reveal new data about
entire sectors of the economy, or a change in the workplace.
The news has to concern a national issue.
Information should be sent to Prasso at upfront
@businessweek.com or by fax to 212/512-2276.
EDITOR ELECTED PRESIDENT OF
Mary Petersen, editorial director of Chief Educator
Today, in Annapolis, Md., is the newly elected president
of the International Foodservice Editorial Council, headquartered
in Hyde Park, N.Y.
James Estes, PR director for FSA PR, in Louisville, was
elected VP; Nora Suarez, director of communications, Johnson
& Wales Univ., in Miami, Fla., is the new secretary,
and Don Odiorne, VP, Idaho Potato Commission, Boise, was
The group will hold its annual conference in Santa Fe,
N.M., at the Eldorado Hotel, on Nov. 5-8.
Founded in 1956, IFEC is a 275-member association of foodservice
communications professionals, including editors, PR and
The New York Times
has stopped printing a separate section on terrorism
and the war in Afghanistan. The section, titled "A
Nation Challenged," was first printed on Sept. 18 to
provide coverage of the events of Sept. 11 and their aftermath.
It included a daily presentation of briefs about the victims
of the terrorst attacks, called "Portraits of Grief."
The number of portraits exceeded 1,800 and included all
of the missing or known dead whose families or friends agreed
to be interviewed.
The collected portraits will be published in a hardcover
book by Times Books, with proceeds going to the Times' Neediest
a quarterly magazine, has been closed due to a drop
has merged the Journals of Arlington, Fairfax, Alexandria
and Prince William. The new paper is called The Northern
82, who hosted a radio program for 43 years, died Jan. 1.
Starting in 1958, Citron interviewed authors of new books,
from the lobbies of New York hotels.
His syndicated program had aired for the past 14 years
on WOR in New York.
Edition, January 9, 2002, Page 7
most senior staff members of PR Society of America have
left the group.
McGuinness, 31-year veteran long identified with accreditation
and most recently director of the membership development
division, left in December after her post was eliminated.
office services coordinator and with the Society 33 years,
retired during 2001.
reached by this NL, said that, "on advice of my legal
counsel, I will make no statement." No announcement
had been made by PRSA about her departure.
of PRSA recalled that in 1988 James Barringer sued the Society
on charges of race and sex discrimination. He filed a complaint
with the New York City Commission on Human Rights, noting
that the Society had only one other black employee among
the 12-14 on the staff who had managerial titles and that
32 of the 39 employees were women. There were also 11 other
black employees who had lower-level jobs.
that had he been "other than a black male," he
would have communicated better with fellow manager-level
employees, who were mostly women.
Barringer won a $12,000 settlement and said he also received
severance/back pay equal to that amount.
who had triple-bypass surgery last year, said he retired
because of his heart condition. He said he is still recovering
but feels fine.
had 33 beautiful years at PRSA and have no complaints,"
he said. "Ray Gaulke, Betsy Kovacs and Rea Smith (COOs)
treated me fine...I am satisfied," he said. "Rea
(who died in 1981) was a doll, a beautiful woman,"
he added. He also had praise for both Gaulke and Kovacs.
PRSA since publication of the 2001 directory of members
were staffers Kim Baldwin, Jennifer Meehan, Veronica Hinds,
Erica Messing, Christina Pentlow, Angie Figueroa and Karen
Connie Rotunda, assistant to Gaulke, also left.
departure of McGuinness and Scott, there are only ten staffers
remaining from the 45 who worked at h.q. in 1991.
of the 21 manager-level staffers in 1992 is still with PRSA.
program, on which McGuinness long worked as manager of accreditation
and eligibility, has had financial difficulties lately.
APR board is seeking to raise $300,000 in contributions
from APRs in order to revamp the 38-year-old test.
moved to membership development with the arrival of Kathy
Mulvihill as manager, universal accreditation.
TOP MARKETING TRENDS
In her annual
report, marketing futurist Faith Popcorn predicts security
systems, filtered air, filtered water, and anything else
that makes a person feel protected from the dangers of the
outside world will become one of the next big consumer trends.
these other predictions in her new 2002 Popcorn Report:
desire to eat expensive, gourmet-style food in inordinate
-A need for constant entertainment from every device, including
computers, DVDs, PDAs, cell phones, and global positioning
systems, whether they are in the car, on the street, or
in the elevator.
-Keeping or getting a job you don't like, but being grateful
to have a job.
-The practice of taking significant departures between careers.
-Using the Internet to find sexual fulfillment.
-Gaining control of/altering moods will reach the masses,
with more people using Paxil, Prozac, Wellbutrin, Xanax,
-A consumer movement at the store level that leaves many
retailers in the dust.
for Dan Klores Communications, which handles PR for Popcorn
and her company, said Popcorn makes her predictions on future
trends after her company consults with its TalentBank of
nearly 7,500 professionals each year and 5,000 publications
monthly to monitor the mood of consumers.
TRAVEL CONFERENCE MOVES TO
Travel writers and PR practitioners are being invited
to this year's Travel Media Showcase, scheduled for June
23-25 at the Montgomery, Ala., Civic Center.
The three-day event had been held for the past two years
in Atlantic City, N.J.
TMS director Karen Aarons, who produced the first two conferences
for the Atlantic City Convention and Visitors Authority,
is also producing this year's conference, and Lois Gerber
continues to handle media relations.
Last year's TMS drew about 180 writers and an equal number
of travel PR practitioners.
Exhibitors on the floor included convention and visitors
bureaus, hotels/resorts, cruise lines and gaming ventures.
Writers who attend are not charged a registration fee,
and they are offered free hotel accommodations, meals and
discounted travel fares.
Joanne Vero, who runs J. Vero & Assocs. in Freehold,
N.J., is handling reservations for booths and sponsorship
opportunities for the Montgomery conference. She can be
reached at 800/211-5161.
Writers can call Gerber at 845/365-9717, or e-mail her
at [email protected].
Baltimore, was criticized by students of Morgan State University
for saying it only wanted students with straight hair for
the school's ad campaign.
University officials said all students will be allowed
The agency's owner, Sandy Harley, is a graduate of Morgan
Edition, January 9, 2002, Page 8
The CPAs of America
have rejected by a wide margin a move to create the
"International Institute of Certified Business Professionals"
(page 2). Critics mocked the proposed credential as "Certified
to Do Anything" and "Certified Business Hustler."
The Electronic Accountant magazine ran a contest
for names and the winner was "KIA," standing for
"Know it All." The initials also stand for "Killed
in Action," which is what happened.
Nearly $5 million was spent on this initiative over the
past three years.
CPAs feel they have to clean up their current image before
dashing off in a new direction. Critics have raised doubts
about CPAs' independence from their well-heeled clients.
The new Enron scandal is putting a further spotlight on
them. Whitewater, which got so much ink, was only a $65
million scandal. Enron is a $65 billion scandal.
Many thousands saw their savings wiped out when the stock
collapsed from $90 to 50 cents. Loans that Enron obtained
were concealed from investors since they did not hit the
balance sheet. Andersen is the company's CPA.
We didn't like the
AICPA's attempted educational and credentialing scam on
their own members. The Institute is supposed to serve
members, not prey on them. Members would have had to pay
many hundreds of dollars to study for and take the test
for an IICBP credential.
The proposed IICBP is similar to the accreditation program
that PR Society of America has been trying to force on members
for 38 years (non-APRs cannot vote in the Assembly nor hold
The worldwide or "universal" part of the APR
program is a flop because no other PR group outside the
U.S. is participating. The contrast between the AICPA and
PRSA, however, is that the AICPA took a vote of its entire
340,000 membership on this issue. There was full and open
discussion of the topic among leaders, members, and the
CPA trade press.
PRSA, on the other hand, has never taken a vote of the
entire membership on anything. The last opinion poll was
taken in 1997 by president Debra Miller. It was only a sampling
of less than 1,000 members. They rejected by a wide margin
any dues increase, but the board voted a $50 hike anyway.
Opponents of coupling APR and office-holding have been unable
even to get the topic on the agenda of the Assembly in spite
of repeated efforts.
AICPA chairman James
Castellano made another remark that contrasted with behavior
and policy at PRSA. He said that, above all, the
AICPA is committed to serving the "public interest."
That is the mark of a true profession, he said.
National PRSA leaders almost never make statements directed
at the general public or in behalf of the PR profession.
Only two texts of speeches have been released in the past
three years by the chairs of PRSA. Board members, meanwhile,
appear to take vows of perpetual silence. They adopt the
philosophy that the elected head of the Society is the "single
spokesperson." One good thing happened in 2001. The
board did not hold meetings at resorts. Previous boards,
whose members liked skiing and golf, went to some of the
top resorts in the U.S. The 2000 board even went to London.
There will be no early release of unaudited financials
this year like PRSA president Debra Miller did in February
News item: Arab Intellectual
Foundation plans a $2 million media drive to counter negative
images of Arabs and Islam (page 1). Another news
item: Saudi Arabia beheaded three homosexuals Jan. 1. Amnesty
International said there is also an "alarming number
of amputations" in Saudi Arabia. How can there be good
PR for the Arab world in the light of such practices? The
AIF might argue that Muslim countries take sex very seriously,
unlike the Western world where a "fun and games"
attitude is prevalent and where out-of-wedlock births and
sexual diseases such as AIDS are major problems. A recent
New York Times series on AIDS in Africa said promiscuity
is the main reason for its spread and that some African
countries have a 30% infection rate. Also, the Times noted,
men refuse to wear condoms. Religion, Muslim or otherwise,
might be something that could reverse the practices of such
nations. The Times only sees drugs and condoms as the solution...
Israel, which has
suffered a steep drop in tourism, is one of the safest
countries in the world and is receiving a bum rap from the
U.S. State Dept., which has issued a travel warning telling
Americans not to go there. So said New York Post
columnist E.V. Kontorovich Jan. 3. He said the number of
Israelis killed by Palestinians and ordinary criminals gives
Israel a murder rate of 5.2 per 100,000, which is lower
than the 5.5 per 100,000 in the U.S. and far lower than
the rate in many other countries. Tourists normally avoid
Gaza and the West Bank, where almost all the hostility occurs,
he said. The Jerusalem Post reported Jan. 1 that
the Israeli economy in 2001 had its worst year since 1953,
with gross domestic product dropping 0.5%. The shekel ended
the year at an all-time low against the dollar...Ha'aretz
said Time mag's selection of Rudy Giuliani as "Person
of the Year" seemed "bizarre and phony"
since he did not fit the definition of POY ("person
who most affected the events of the year, for better or
for worse."). It leans toward Osama bin Laden or the
lone "psychopath" terrorist who can "disrupt"