Edition, January 16, 2002, Page 1
MS&L WINS PHILIPS MEDICAL
Philips Medical Systems
($6.5 billion in revenues) selected Manning, Selvage &
Lee for a global corporate, product and branding campaign
following a three-month pitch.
Brodeur Worldwide and
Warman & Bannister were runners-up.
MS&L is to hike "brand
preference of Philips in the hospital community," according
to Anne Grewer, international press officer for the maker
of x-ray, ultrasound, nuclear medicine and patient monitoring
equipment. There also will be an outreach component aimed
at the general public.
Zumberge is MS&L's global account director for PMS.
She will coordinate PR activities with MS&L's offices
in Boston, San Francisco and New York.
PMS states its goal as
carving out leadership or No. 2 slots in each selected market.
The Royal Philips Electronics unit recently strengthened
its position via acquisitions of Agilent's Healthcare Solutions
Group and Marconi Medical Systems.
MS&L also works for
Philips Electronics North America and Philips Lighting in
Europe. W&B retains PMS business lines in Europe.
PUERTO RICO TRAVEL GOES TO
Ogilvy PR Worldwide has been awarded the Puerto Rico Tourism
account, which once was a $1 million account at sister firm
Hill and Knowlton.
The firm had been handling industrial development for
Puerto Rico, said Bette Levin, senior VP. She heads the
account and is supported by Christiana Campos and Erin Hill
in Washington, D.C. New York staffers also will do tourism
The firm plans to promote the Caribbean island's diversity,
culture and traditions.
The goal, according to Levin, is to "enhance the
Puerto Rico brand" among travel influencers including
travel trade and consumer magazines.
WRIGHT JOINS C&W
Cohn & Wolfe has recruited Anne Wright, Hill and Knowlton's
corporate practice director, and made her executive VP in
its New York corporate/ technology group.
At H&K, Wright dealt with crisis PR, employee communications,
philanthropy and CEO positioning. She was previously VP/GM
at Manning, Selvage & Lee/Boston, and with Texas Instruments.
B-M RECRUITS EX-GREENPEACE
Burson-Marsteller has hired the former head of Greenpeace
U.K. as a consultant to its corporate social responsibility
group, setting off an uproar among environmental activists.
Peter Melchett, who was arrested two years ago for leading
a protest against genetically modified food, will now work
for the firm that represents Monsanto, the key player in
the GM arena. Melchett said he will only represent clients
that he is comfortable with.
An internal Greenpeace memo assures staffers that Melchett
will do the right thing. It said Melchett will advise companies
to "go organic," rather than helping "bad
companies avoid the likes of Greenpeace and Friends of the
Melchett, a former Labour Minister and farmer, resigned
from Greenpeace International's board last week.
F-H ACQUIRES ALLYN & CO.
Fleishman-Hillard has acquired Allyn & Co., a top
political firm in Texas most noted for doing media consulting
work for Mexican president Vicente Fox and advocacy ads
for George Bush's 2000 campaign.
CEO Rob Allyn says he decided to sell to F-H for the opportunity
to go global. He has applied his "ideas that change
the way you think" philosophy for corporate clients
such as 7-Eleven, Mary Kay Cosmetics and Bank of America.
A&C has offices in Dallas, Austin, Phoenix and Mexico
City that offer issues advocacy, PA media relations, crisis
PR and graphic design services.
Campaign, since 1990, has ranked A&C the top
grossing political media firm in Texas.
Toyota Motor Sales
has settled its "breach of contract" lawsuit
filed by Calhoun and Assocs., a Montgomery, Ala., PR unit
of Calhoun Enterprises. C&A alleged that Toyota filed
to pay it $1 million for counsel on how to prevent a threatened
boycott organized by Rev. Jesse Jackson's Rainbow/Push Coalition.
The carmaker admits to hiring C&A, but said it dropped
the firm after a month. C&A claims it fulfilled the
contract. Terms of the legal settlement are not available....O'Dwyer's
2002 PR Buyer's Guide has been published. The 72-page
directory lists 1,500 products and services for the PR industry
in 56 categories including annual report design, photo distribution,
media lists and website development. Cost is $50. 212/679-2471
or e-mail [email protected].
Edition, January 16, 2002, Page 2
TOPPS CHEWED OUT FOR ARAFAT
the pro-Israel media watchdog, is furious at Topps Co. for
including a card of Palestinian Authority chief Yasser Arafat
in its 90-member "Enduring Freedom" line of trading
Topps claims the high-gloss
cards will help kids "understand that the President
(and his team) will keep them safe and that evil-doers will
Eight of the cards depict
worldwide political support for President Bush's "war
on terror." That's where a card of Arafat donating
blood for the victims of the Sept. 11 attacks comes in.
members to send e-mails of protest to Topps, maker of Bazooka
bubble gum. It says while Arafat was "donating blood
in a bold public relations ploy, Palestinians were dancing
in the streets and handing out sweets, celebrating the September
11 attacks. Topps might do better to include Arafat in the
same category with Osama bin Laden, particularly after Israel
intercepted the deadly ship of missiles, mortars, explosives,
and real bazooka last week," says HonestReporting.com.
Topps also included a
card of Israel's Shimon Peres pledging support to the U.S.
in the collection.
The New York City-headquartered
company earned $89 million on $440 million in fiscal 2001
revenues. Topps trades on the NASDAQ at $11. The 52-week
range is $8.50, $12.49.
PAKISTAN GETS TOP GOP LOBBYING
Pakistan turned to the head of the well-connected Houston-based
Republican firm, Polland & Cook, to help smooth ties
with the U.S. just prior to the Sept. 11 attacks.
The purpose was to end U.S. economic sanctions against
Pakistan, bolster trade and debt restructure.
Gary Polland, who chairs the Harris County GOP Party, is
37.5 percent owner of a joint-venture known as "Team
Barakat" that is registered as lobbyist for the Islamic
Republic of Pakistan.
In its "Plan for Success: Moving International Relations
Forward" presentation for Pakistan, TB cites some of
the knotty issues facing the client.
Those include nuclear testing, Afghan refugees, Kashmir
dispute with India, terrorism, human rights, economic debt
restructure, child labor and Pakistan's transition to a
TB's $180,000 contract became effective Sept. 1. It is
renewable for another two years. That covers only advice,
recommendations, and meetings with key U.S. policymakers.
Media services are not covered.
The firm reports to Pres. Gen. Pervez Musharraf.
Polland organized the Texas Inaugural Breakfast in Washington,
D.C., last Jan. 19 to honor George Bush.
Polland, the former chairman of Indiana Youth for Reagan,
was a speaker at the Christian Coalition Faith and Freedom
Rally and the Christian Coalition Banquet at the 1996 GOP
National Convention and the Conservative Political Action
Conference in 1998.
U.S. AFGHAN ENVOY ADVISED
Zalmay Khalilzad, whom President Bush appointed as special
envoy to Afghanistan on Dec. 31, was a former advisor to
Unocal who lobbied the Taliban on behalf of the energy giant.
The Washington Post called Khalilzad the "top-ranking
Muslim in the U.S. government," in covering his appointment.
Afghanistan is said to hold the biggest supply of oil
and gas outside the Persian Gulf, and Unocal wanted to build
a gas pipeline there.
Khalilzad, in a recent press conference in Kabul, condemned
the Taliban and stressed U.S. commitment to track down Mullah
Omar, the former Taliban chief, and Osama bin Laden.
In 1997, a Taliban delegation had visited Unocal's Sugar
Land, Tex., headquarters. The company planned to train workers
to run the pipeline at a facility in Kandahar.
Khalilzad had written a Washington Post piece urging
the U.S. to work with the Taliban to reconstruct Afghanistan
in the aftermath of 20 years of civil war.
He felt the Taliban did not practice the same anti-U.S.
Islamic fundamentalism as neighboring Iran.
Unocal, which uses Hill and Knowlton for PR, dropped the
pipeline idea following the bombings of U.S. embassies in
Kenya and Tanzania in 1998. Bin Laden was blamed for those
Khalilzad, who was born in Afghanistan, then threw his
support behind the anti-Taliban Northern Alliance.
He was National Security Council specialist on Southwest
Asia, Near East and North Africa before assuming his current
OFFICE DEPOT'S OLYMPICS DRIVE
Office Depot used Fleishman-Hillard to launch in Salt
Lake City last week its "Million Dollar Olympic Challenge."
The contest, which runs through Feb. 7, asks for predictions
on what countries will win gold medals in 25 categories.
Entry forms are available online or at OD stores. The contest
is to highlight OD's first-time sponsorship of the Games.
The chain will have a store in the Main Media Center inside
the Salt Palace Convention Center. That is another Olympic
first. More than 9,000 journalists are expected to cover
the Games that begin next month.
48, who helped start Jensen/ Boga, died Jan. 10 after a
long illness. She was born in Kingston, Jamaica, and worked
on several accounts including Air Jamaica for the New York-based
PR firm when it was opened in 1984. She later worked for
Assemblyman Nick Perry (D-Brooklyn).
Dinaz Boga said Vaughan's "charm always brought out
the bright side."
She is survived by her husband, Causewell Vaughan, a former
reporter for The New York Daily News, and two children,
Eric and Stacey.
Edition, January 16, 2002, Page 3
magazine's Jan. 14 cover story on Apple Computer's new flat-panel
personal computer, iMac, which hit newsstands on Jan. 6
in most cities, did not sit well with reporters, who had
agreed to embargo the story until Jan. 7.
maker gave copies of the issue, which featured the new computer
on its cover with the headline "Flat-Out Cool!",
to attendees at the Jan. 7 launch in San Francisco.
Time employee told The New York Times that
the magazine had guaranteed Apple a cover story in return
for an exclusive about the new product.
for Time, Ty Tippet, said that "as a newsmagazine,
we don't guarantee covers," and added that there were
other cover subjects ready as well.
revamping its weekly real estate section to feature
more coverage of local housing issues.
Ronald Roel, who is editor of the section, said it will
explore several approaches aimed at increasing affordable
housing, and it will cover a wide range of issues affecting
housing for Long Island's aging population.
In addition, the paper will continue to examine subjects
such as predatory lending and sales practices; the "smart
growth" movement, which is offering new strategies
for rebuilding downtowns and redefining community development;
and the increasing complex array of options for consumers
in dealing with real estate agents, as well as securing
mortgages and refinancing.
The "Tips" and "Q&A" columns by
Joe Catalano, which alernated every other week, will no
Roel said another advice column will be added soon, and
it is reinstituting the annual "Real Estate Outlook"
for the Long Island and Queens region. The special report
will forecast what's ahead in 2002 for home prices, housing
supply, new construction, mortgage rates and more.
a 16-year-old magazine published by a unit of the
Washington Post Co., has expanded its content.
Steve LeSeueur said a new section has been added that
is dedicated to emerging technologies and solutions plus
a new page in the federal section that will take an in-depth
look at a different federal agency in each issue.
Other elements of the redesign include more focused coverage
on the integrator community in a new section called "The
IT Crowd" and increased coverage of relevant policies
coming out of Congress and the White House.
The magazine is written for the private-sector government
integrator, an audience with an interest in how contracts
are awarded, or what technologies they can integrate into
Advantage.com, based in Atlanta, will begin publication
of online political and business newsletters in Iowa, New
Hampshire, and North Carolina in the coming two weeks.
Insider Advantage, a full service public affairs and lobbying
firm, already publishes political newsletters in Georgia,
Florida, and South Carolina.
The company was started by former Georgia Rep. Matt Towery
and former Ga. Lt. Governor Pierre Howard. Towery also writes
a syndicated column based out of the Florida Times-Union
a tourism and entertainment website, is now being run by
Gannett Co. and Donrey Media of Las Vegas.
The site features stories for people who live in, or are
planning vacations to, Hawaii.
Gannett, which publishes 96 newspapers, including The
Honolulu Advertiser, will develop content for the site,
which was started in July 2000 by Donrey, which publishes
three local Hawaiian papers and also operates LasVegas.com.
Jacki Doppelmayer, who is content editor, is located at
1357 Kapiolani blvd., Honolulu.
The San Francisco
Chronicle's locally edited Sunday Magazine will
be published every other week, instead of weekly.
Court TV and Ladies'
Home Journal will offer content about female
and family safety issues across both mediums and jointly
sell the ad space.
a radio program hosted by Amy Goodman, has returned to the
Pacifica Radio Network.
It had been dropped five months ago in the midst on an
attempted corporate takeover of the radio network.
The crisis moved toward resolution last month after a
nationwide listener boycott and the settlement of three
lawsuits against the Pacifica National Board.
Among the issues yet to be resolved are the return of banned
and fired producers at WBAI and a resolution of a news stringers
strike against the Pacifica Network News.
Democracy Now has presented some of the harshest critics
of the "war on terrorism."
Texas writer Vanessa
Leggett was released from prison on Jan. 4.
She was jailed on July 20 for refusing to hand over notes,
research, tapes and transcripts to a federal jury investigating
a 1997 murder of a Houston millionaire's wife.
Leggett was conducting the research and interviews to
complete a book manuscript on the slaying.
(Media news continued
on next page)
Edition, January 16, 2002, Page 4
BARRON'S TO PUBLISH TECH SECTION
start publishing a new section entiled "Technology
Week" in the issue dated Jan. 14.
The new section comes
at a time when many tech and non-tech publications are dropping
tech sections or going out of business completely.
Ed Finn, editor and president
of Barron's, said the section will help investors to pick
the right tech stocks.
Weekly features include
a new column entitled "Tech Trader," written by
Bill Alpert, plus "Plugged In," a column penned
from the West Coast by Mark Veverka.
Finn can be reached by
calling his secretary at 212/597-6936. The New York editorial
offices for Barron's are located at 1156 6th ave.
MUSIC EDITOR NAMED AT TEEN
Matt Hendrickson was named music editor at Teen People.
Hendrickson, who spent five years at Rolling Stone
as a staff writer, helped launch Maximum Golf as
a senior editor focusing on men's lifestyle issues.
Jeremy Helligar moves from senior entertainment editor
to articles editor, where he will edit lifestyle and other
pieces in the features department.
Michael Jenning was named deputy editor. Jenning rejoins
TP after a stint at Cosmopolitan as deputy managing
N.Y. TIMES HIRES TWO MEDIA
David Carr and Lorne Manly have been hired by The New
York Times to cover media news, starting in February.
Manly, who is currently editor of Folio, a magazine
trade publication, once wrote a media column in The New
York Observer before becoming media editor of Inside.com.
Carr, a former editor of The Washington (D.C.) City
Paper, had covered the publishing industry for Inside.com,
and more recently, he has written for New York Magazine
and The Atlantic Monthly.
83, a senior photographer with The Associated Press, retired
in December, ending a 66-year career with AP in which he
photographed virtually every world leader and news event
in New York.
86, a publicist who wrote a society column for Hearst newspapers,
under the name of Cholly Knickerbocker, for 20 years, died
47, was named assistant editorial page editor of The
New York Times. Bonner, who had been an editor on the
investigation team of the Times since the Sept. 11 terror
attacks, was education editor of the paper from 1999 to
46, a freelance fashion writer and former Paris bureau chief
for Women's Wear Daily and W, was found slain
in her Truro, Mass., home the weekend of Jan. 5-6.
currently Mexico City bureau chief of The Los Angeles
Times, has joined The Boston Globe as foreign
editor, replacing Chris Chinlund, who was named the paper's
arts editor, has left to join The Atlanta Journal-Constitution
as arts editor.
last "Brave New Work" column appears in Fortune's
Jan. 21 issue.
53, currently an editorial writer at The Chicago Tribune,
was named The Baltimore Sun's editorial page editor,
replacing Jacqueline Thomas, who resigned. Donovan will
be assisted by Jean Thompson, who was named co-associate
editor. The Tribune Co. owns both papers.
54, former editor-in-chief of Premiere magazine,
was promoted to president of ABC Entertainment, replacing
Stuart Bloomberg, who resigned.
New York Daily News has dropped the gossip column written
by Mitchell Fink.
It was erroneously reported in the Jan. 9 NL that the column
was written by Eric Mink, a former TV critic, who recently
left the paper.
VAN SUSTEREN DUCKS INTERVIEW
The St. Petersburg Times said TV newswoman, Greta
Van Susteren, who is leaving CNN to join Fox News Channel,
declined to be interviewed about her relationship with the
Church of Scientology, citing privacy concerns.
The paper wondered why a celebrity like Van Susteren keeps
a low profile in the church which "trots out its celebrity
members (Tom Cruise, John Travolta, Kirstie Alley, Chick
Corea and Lisa Marie Presley) for maximum PR effect."
Van Susteren's husband, John Coale, a Washington, D.C.-based
trial lawyer, known as "Bhopal Coale" for going
into India after the 1984 Union Carbide poison gas leak
that killed more than 2,000 people, is also a member of
the church, which is headquartered in Clearwater, Fla.,
where they have a home.
AP STAFFERS UNDERGO SURVIVAL
Some 300 news staffers for The Associated Press have undergone
an intensive five-day survival course, called Centurion,
which is run by former British soldiers.
They are taught how to look for booby traps; get through
a checkpoint manned by hostile soldiers, and survive an
abduction. Staffers usually go in groups of about 15 to
an estate in Hampshire, England, but courses have also been
held in Virginia, and in Israel.
Edition, January 16, 2002, Page 7
COUNCIL OF PR FIRMS
who joined Hill and Knowlton as its healthcare chief in
February, has succeeded Jack Bergen as president of the
Council of PR Firms.
and Fleishman-Hillard CEO John Graham said Cripps beat out
14 other candidates for the post.
a 25-year PR veteran, has worked at Burson-Marsteller, Creamer
Dickson Basford and was founder of healthcare firm SCIENS
Worldwide PR. She also held media relations posts at Farberware
and Nestle Co. She was chair of the Counselors Academy of
PRSA in 2000.
which has 125 member firms, is again collecting information
for a ranking of PR firms in which the firms self-certify
their own revenues and staff totals. Members as well as
non-members have been sent forms.
Account Lists Required
lists are required for these rankings nor any proofs of
fees or total employees. Firms have the "option"
of submitting a statement by a CPA. Otherwise, all figures
are attested to by principals or CFOs of the PR firms.
is defined by the CPRF as fees for PR counseling and "revenues
from related qualifying services, media commissions from
corporate and issues advertising up to 10% of total firm
revenues, and mark-ups from collateral activities such as
graphics, video production, events and printing. Related
qualifying services include research and measurement in
support of PR programs and Internet consulting and services.
own 50% or more of another firm may count 100% of the revenues.
If ownership is less, the revenues may not be counted.
firms that control PR operations on the books of parent
ad agencies may count those PR revenues," says another
rule. This rule appears to allow ad/PR conglomerates such
as Interpublic and Omnicom to combine revenues of their
hundreds of PR units at their discretion. Asked about this,
Bergen said that any PR income counted should be done under
the name of the firm counting it and that the CPRF would
revise this rule.
form says that participating firms "may be subject
to a random audit by an independent CPA firm hired by the
Council to verify my disclosed revenue data."
Audit Is Being Performed
the CPRF instructions to firms picked for such an "audit"
specifically state that an audit is not being performed.
has the PR firm saying: Our understanding (is) that you
(the CPRF's CPA firm) were not engaged to, and did not,
perform an audit, the objective of which would be the expression
of an opinion on the specified elements, accounts, or items
these agreed-upon procedures do not constitute an examination
of the effectiveness of the internal control over financial
reporting or any part thereof, the objective of which would
be the expression of an opinion thereon. Accordingly, you
did not express any such opinions."
CPA firm is Mendonca & Suarez, Elizabeth, N.J. Robert
G. D'Uva is the CPA involved on the account.
firm examines various "worksheets" provided by
the PR firm and the PR firm attests to the validity of the
records supplied. There is no indication that copies of
income tax returns or W-3s (total of W-2s) are being collected
or examined. No attempt is made by the CPRF to collect account
lists of the PR firms.
The search committee for Cripps included Graham, along with
CPRF executive committee members Rich Jernstedt (Golin/Harris
International), Helen Vollmer (Vollmer PR) and Sabrina Horn
(The Horn Group) and the search committee of Bob Druckenmiller
(Porter Novelli), Steve Cody (PepperCom) and Sarah Drennan
(CPRF's acting president).
IVY LEAGUE PROFS 'OUTED' AS
Seventy-one percent of the Ivy League professors who were
polled in a study for The Center for the Study of Popular
Culture, believe the news media's coverage of political
and social issues reflects a liberal bias.
Twenty-nine percent think journalists are as politically
liberal as they are, while 22% believe news people are more
liberal than they are. Thirty-two percent believe news people
are somewhat (24%) or much more (8%) conservative than they
When asked to choose between The New York Times or
The Wall Street Journal, 72% said they agreed with
the editorial page of The Times, as compared to 5%
who agree with The Journal's editorial views.
Three percent of the professors identified themselves
as Republicans, and only 9% voted for George W. Bush.
David Horowitz, who runs the Los Angeles-based CSPC, said
the survey, which was conducted by Luntz Research, reveals
a disturbing lack of intellectual diversity among the Ivy
League professors polled, and raises questions about political
bias in the hiring of faculty.
NASA LAUNCHES RFP FOR HISTORY
The National Aeronautics and Space Administration plans
to issue an RFP for a book-length manuscript about "The
History of the Kennedy Space Center" as the facility
is set to mark its 40th anniversary.
It's looking for a "readable and publishable"
work focusing on missions, launches, safety, personal anecdotal
stories, workforce, engineering accomplishments and technical
contributions made at KSC.
The contract will be for one year with another year option.
Sharon Wright is contracting officer. 321/867-7230.
Edition, January 16, 2002, Page 8
Here are my (Fraser Seitel's)
choices for outstanding performances in 2001:
Professional of the Year: Karen Hughes.
While Presidential PR
advisors of the past served as press secretaries or communications
directors, Hughes is a full-fledged Presidential counselor,
who, along with political advisor Karl Rove, shape Bush's
agenda, political strategy and communications.
She is the most powerful
shaper of Bush's words and messages, with some saying that
"when Bush speaks in public, Hughes' lips move along
Bush's improvement as
a speaker, from his pained, uncertain, syntactically challenged
start to today's more articulate and confident communicator,
is a tribute to Hughes' professionalism and clout.
And on Sept. 11, with
the President, VP and Speaker of the House all scrambling
to a safe haven, Karen Hughes was picked to make the first
major address to publicly reassure a trembling nation.
Hero of the Year: Donald Rumsfeld.
The man who on Sept.
10 was regarded as the most shadowy Administration figure
this side of G. Gordon Liddy, has emerged as a PR superstar.
Pentagon press conferences have become, as the Wall Street
Journal said, "must viewing." The Secretary
of Defense, never known for his tolerance or affection for
the press, holds briefings that are informative, thought
provoking, often inspiring, and always categorical.
CNN called the 69-year-old
Secretary, "a virtual rock star," and Fox News,
"a babe magnet."
Rumsfeld and former Mayor Rudy Giuliani have shown that
CEOs and others disdainful of the media have nothing to
fear as long as they know their facts, do their homework
and tell the truth.
Company of the Year: Aon Corp.
Aon, which lost 176 employees
on 9/11 and which, ironically, insures companies against
terrorist attacks, did not make PR missteps like certain
other companies did. It set up generous benefits for surviving
families, created a $10 million educational fund for surviving
children, and issued periodic updates via its website to
keep everyone informed.
News Organization of the Year: New York Times.
Sure the Times is pompous,
arrogant, irrepressibly liberal and often infuriating. But
its decision to profile 1,800+ victims of Sept. 11 in a
"Portraits of Grief" section was pure journalistic
Barely a year in office,
President Bush, thanks to his misguided $1.35 trillion tax
cut, has squandered the economic prosperity that this nation
enjoyed under President Clinton.
Corporate profits were
strong. Productivity jumped. Stocks soared. Jobs were plentiful.
The Clinton years marked
a "new economy" that offered a golden future to
Candidate Bush cashed
in on those heady and wonderful days by proposing a massive
But nobody envisioned
the war on terror or the billions needed to erect a "homeland
The President has to
realize that his 10-year tax cut doesn't look fiscally responsible
The war offers a graceful
way out of the political quagmire for Bush. He enjoys soaring
popularity for his execution of the war. The nation stands
united as never before.
He has asked the country
for sacrifice and people are more than willing to do whatever
His suggestions, however,
have been less than awe inspiring. They include urging people
to keep their eyes open, report shady activities, take a
trip, and spend as much as possible to power the country
out of a recession.
Bush should tell the
country: "We now need every cent of the tax cut to
protect our people and wipe out terror groups once and for
all." Most of the tax cuts are going to the wealthiest
logical cause that PR pros can take up is preserving
the spirit and practice of the 1974 Freedom of Information
Act. Attorney General John Ashcroft recently told federal
agencies to be cautious about releasing any info, adding
the Justice Dept. will back up units that reject FOIA requests.
"The Bush Administration
has shown a disturbing obsession with secrecy for its own
sake," said columnist Dale McFeatters Jan. 11. "Bureaucracies
always favor secrecy," the better to hide their errors,
he says. As an example, he noted Bush has refused to disclose
Vice President Richard Cheney's energy advisors. PR's take
should be that the more open an institution is, the more
honest it will be, and the more jobs there will be for PR
pros. Wartime security considerations are important but
should not be abused...the
Internet helped defeat the recent move of the American Institute
of CPAs to set up a "global credential."
Opponents set up cpadirectory.com to combat the "propaganda"
of the AICPA. They are angry that a vote of CPAs was not
taken before $5M was spent. The AICPA has been telling members
there was "overwhelming" support for the credential,
But the website has been providing CPAs "an alternative
forum to AICPA propaganda."This "spin" continues,
say the dissidents, with AICPA CEO Barry Melancon saying
he believes the AICPA "took the right course by putting
this issue to a vote." Say the dissidents: "Where
have they been for the last year when members were speaking