Edition, March 20, 2002, Page 1
COS. TRIED TO 'HOOK' HOLLYWOOD
A British medical report, which was released March 11, said
tobacco companies worked hard through the 1980s and early
'90s to get as much movie screen time for their brands as
The report by Tobacco Control, a British medical
quarterly that focuses on anti-smoking issues, said at least
one tobacco company, R.J. Reynolds, worked through its PR
firm to provide free cigarettes to a list of 188 actors,
directors and other celebrities, including Jerry Lewis.
The report, which was sponsored by the American Lung Assn.'s
Sacramento chapter, is based on more than 1,500 formerly
secret tobacco industry documents that became available
as a result of the master settlement agreement between tobacco
companies and states' attorneys general in 1998.
Nothing in the report contradicts previous assertions by
tobacco companies that they stopped paid product placements
Nevertheless, the report said "tobacco use in movies,
which was falling through the 1970s and 1980s, increased
significantly after 1990."
"While there may be various reasons for this trend,
the extensive groundwork laid by the tobacco industry in
the 1980s and early 1990s certainly played a role,"
the report said.
SONY TO PAY FOR FAKE REVIEWS
Sony Pictures Entertainment
has agreed to pay the State of Connecticut $326,000 for
running fake movie reviews attributed to a newspaper in
that state. In addition, the company has agreed to stop
producing false reviews and to stop using its own employees
posed as moviegoers to promote Sony's own films.
Global Group posted a $28.6 million fourth-quarter
loss ($21.88 per-share) following a $32.2 million charge
for write-downs of Internet investments and the costs of
disposing 160,000 sq. feet of office space. The firm earned
$3.6 million for the year-earlier period. Billings for the
full year dropped 2.4 percent to $8.1 billion...Sheri
Benjamin, founder of The Benjamin Group, which was
acquired by BSMG, has been named president of Weber Shandwick's
U.S. technology group. Casey
Sheldon and Jamie
Parker were promoted to head the firm's western and
eastern region tech practices, respectively. Joe
Kessler is president of WS' global tech operation.
BISHOPS TELL CHURCHES TO DO
The U.S. Catholic Conference,
which retained Hill and Knowlton in the early '90s for help
on the abortion debate, is letting local dioceses handle
the media firestorm about sexual predators in the priesthood.
The Conference, the Church's
ruling body of bishops, has posted on its website tips about
dealing with media calls about pedophilia priests. Those
guidelines are from the Ad Hoc Committee on Sexual Abuse
and were crafted in 1993-94.
That panel "urged
that dioceses should consistently relate to the media through
a designated, informed and experienced spokesperson (with
deputy) for all inquiries and news conferences." There
also is a section that has "The Five Principles to
Follow Regarding Allegations of Sexual Abuse."
FAULTS FOUND IN PRSA'S ANVIL
The four-step process
required for entries in the Silver Anvil awards contest
of PRSA plus the fact that one agency has won 46 Anvils
in the past eight years while many entrants have won none
brought comments from agency and corporate PR pros.
A spokesman for Burson-Marsteller,
which has won only one in the past five years, said many
of its programs do not fit the format of the Anvils. He
claims the firm has only submitted a handful of entries.
Some PR people said much
agency work is stopping stories altogether or at least toning
them down and there is no way for the Anvils to recognize
"How can you measure
the value of a negative story that didn't run?" asked
a PR pro.
Most of the comments
centered on the four-step process demanded by the Anvil
rules: research, strategy, execution and measurement.
"In a crisis like
the Exxon Valdez or the Three Mile Island nuclear disaster
there's no time to do research or prepare an elaborate strategy,"
said one PR pro.
A former judge of the
Anvils said that Ketchum, which has won 46 Anvils in eight
years (including the all-time record of 10 last year) and
Fleishman-Hillard (32 Anvils in six years) "know all
the hot spots to hit and their entries look pretty good
at nine o'clock at night."
Some feel the Anvil process
overemphasizes research to the detriment of creativity.
"Is it all about
research, binders and clerical skills, or are we looking
for good PR campaigns with successful results?" asked
a West Coast PR pro.
on page 2)
Edition, March 20, 2002, Page 2
FOUND IN ANVILS
(continued from page
Not Content, Rules
A New York pro said:
"Silver Anvils are more about process than content.
Format is the key. Entries are rejected for the dumbest
reasons such as the wrong binders. Research should not get
that much play. I was a judge for the Paul Holmes awards
and nobody talked about how an entry was submitted. Results
were the only thing that mattered. The Anvils had more cachet
when they were the only game in town. There are many more
places to enter now."
An executive of a New
York agency said he was aghast at the domination of the
Anvils by a few firms. He feels each submits scores of entries.
A comment from the head
of a major New York firm was that the Anvils are a case
of PR people praising themselves and therefore lack credibility.
Another former Anvil
judge said the judges are bound by too many rules. "Some
programs are thrown out even though they are outstanding,"
he said. He noted the program has a history of insider dominance
with hundreds of entries tossed in the 1980s and early 1990s
because they violated "nitpicking" rules like
the size of binders.
Most PR programs probably
involve 10% planning, 80% execution and 10% follow-up, he
feels. The Anvil rule that programs show equal attention
to research, strategy, execution and measurement is "unrealistic
and counter-productive," he said.
Some said clients often
want "quantifiable results" and that being able
to show that to prospects helps in new business pitches.
"So does having won a Silver Anvil," he added.
A 35-year veteran PR
pro said PRSA's problem is that it's trying to make PR a
"science" rather than an "art" although
PR is decidedly the latter.
"Clients want brilliant
ideas; no client ever asked me how well I adhered to somebody's
research, only whether the client was going to be in major
media, preferably tomorrow," he added.
Some PR pros said that
what the client wants and needs is often no great mystery.
"The problem with most clients," said a pro, "is
that no one ever heard of them or their products."
Other comments were that the Anvils have gotten quite expensive
($350 per entry for non-members) and that they don't recognize
the existence of web-based research.
said a PR person, "I cranked 'PRSA' into google.com
and got 784,000 references in less than a tenth of a second.
Answers that used to take a long time to get can now be
obtained in a jiffy, meaning there should be lots more time
for execution," he said.
"To be honest,"
said one PR person, "some Anvil entries should state
that the purpose of the program was to win Silver Anvils
for the agency and company and the people involved in the
B-M WINS MORE GATORADE BIZ
up a new assignment from Gatorade, beating out Porter Novelli
and Ketchum for the assignment, according to Andy Horrow,
director of communications and professional marketing for
Horrow said the company
had also considered using direct mail, but elected to go
with PR because B-M's ideas were both cheaper and better
than what could be accomplished with the same budget for
"We believe we will
get a bigger bang for our buck," said Horrow, who could
not divulge details of the campaign at this time for competitive
Jim Motzer heads the sports drink account at B-M's Chicago
PepsiCo acquired Gatorade's
parent, Quaker Oats, last August. Interpublic's Foote, Cone
& Belding unit handled the Gatorade ad account until
PepsiCo shifted it to Omnicom's Element 79 Partners last
PN and Ketchum are part
H&K GETS $1.2M FROM DEBEERS
WPP Group's Hill and
Knowlton unit received more $1.2 million from Botswana during
its latest six-month FARA reporting period for work conducted
for Debswana Diamond Co., an operation in the midst of the
conflict over "blood diamonds" and the effort
to combat Africa's AIDS epidemic. Debswana, which is a venture
of Botswana and DeBeers, ranks as H&K's biggest foreign
DeBeers has testified
before the U.S. Congress about the threat to its business
from stones mined by rebel groups in places like Liberia,
Sierra Leone and Angola. Debswana, last year, announced
that it would pay for 90 percent of the cost for AIDS drugs
for employees and spouses. About a third of Botswana's adults
(300,000 people are infected).
FERRARO LOBBIES FOR NUKE
Former Vice Presidential
candidate Geraldine Ferraro is lobbying for the Alliance
for Energy & Economic Growth, which defines itself as
a "broad-based coalition of over 1,300 members that
develop, deliver and consume energy from all sources."
Her topic is the Alliance's
Yucca Mountain Initiative. That's the plan to build a centralized
national nuclear waste repository inside that Nevada mountain.
That dump-which has been under review for years and has
recently gotten the okay from the Bush Administration-is
fiercely opposed by environmental groups, Las Vegas casino
interests and the Nevada political establishment.
Ferraro is affiliated
with Interpublic's Golin/Harris International office in
New York. The former New York Democratic Congresswoman has
not yet been reached for comment.
The Alliance, an offshoot
of the U.S. Chamber of Commerce, counts CSX, Caterpillar
Inc., Duke Energy, Edison Electric Institute, and Shell
Oil as members.
Smith & Harroff handles
PR for the Alliance.
Edition, March 20, 2002, Page 3
COHEN IS NAMED
FOREIGN EDITOR OF NYT
46, was named foreign editor of The New York Times
by Howell Raines, the executive editor.
deputy foreign editor last August and acting editor in September,
when the editor, Andrew Rosenthal, was appointed assistant
the Times in 1990 after working as a foreign correspondent
for The Wall Street Journal and for Reuters.
He is the
author of "Hearst Grown Brutal: Sagas of Sarajevo,"
an account of the breakup of Yugoslavia, and a co-author
of "In the Eye of the Storm," a biography of Gen.
Wiegold, previously at The Wall Street Journal,
and Bill Ahearn,
formerly at The Associated Press, have joined the New York
bureau of Bloomberg News as editors.
Wechsler, formerly deputy news editor at Business
Week, recently joined Treasury & Risk Management
magazine, Fairfield, Conn., as editor-in-chief.
Karwath, who graduated in 2002 from the Univ. of
Chicago's graduate school of business, was named associate
editor for business and financial news of The Chicago
Tribune, succeeding Greg Burn, who becomes a senior
Northrop, who has been Real Simple's deputy
editor since last November, is joining Rodale as editor-in-chief
of Organic Style.
Winship, 81, retired editor of The Boston Globe,
died March 14. His wife, Peg, writes a sex advice column
for teenagers, called "Ask Beth," which is distributed
by Times Mirror Syndicate.
Mandel, 73, publisher emeritus of Auto Week
magazine and a VP of Crain Communications, died March 5.
Rosenberg, 45, who had been managing editor of The
Wall Street Journal Television News, died Feb. 25.
"The Sally Jessy
Raphael Show" will be canceled at the end of
the current season by Studios USA Domestic TV, which syndicates
the talk show.
The show has averaged a 1.7 household rating nationally
this season, according to Nielsen Media Research, and it
ranked ninth among all syndicated talk shows during the
recently completed February sweeps.
is shutting down its New York editorial offices.
Beth Adelman, who is editor-in-chief and three other staffers
will be let go unless they move to Fancy Publications' offices
in Irvine, Calif.
TV is moving its New York news and music programming
to the CBS Broadcast Center in midtown New York from Harlem.
Programs that will operate out of the new location include
"106 & Park," "BET's Rap City,"
"DA Basement," "BET Nightly News," and
"BET Tonight with Ed Gordon." BET and CBS are
said she will end her syndicated TV talk show after the
2005-06 TV season.
Winfrey made the annoucement after renewing her current
contract, which runs through the 2003-04 TV season.
went on newsstands March 11, is exclusively sponsored
The "Martha Stewart Living" syndicated TV program
will air a special program centered on babies on March 28,
and baby content will also be featured in the "askMartha"
syndicated column and radio show.
San Diego Soccer
Development Corp. is using Sports Vue Interactive
Media to produce its new 90:00 Minutes soccer magazine.
SVIM's president/CEO, Charles Cuttone, a sports journalist,
and Linda Cuttone, a soccer executive, journalist and photographer,
will be managing editors of the magazine.
It will begin full-time production and distribution on
the Sequence" will make its debut in April as
a weekly news show on public TV channels.
Six universities have joined to address discoveries being
made in the life sciences in the post-genome era.
The show will explore the discovery and manipulations
of the human, animal and plant genome as well as the potential
of the application of that research.
The program, which will be developed by McGrath/Crossen,
a Richmond, Va.-based PR firm, will be produced by Ward
People and Vanity Fair head Adweek's
"Hot List" of magazines for 2002.
The other top 10 magazines are: ESPN, InStyle,
Martha Stewart Living, Cooking Light, marie
claire, YM, and Good Housekeeping.
a San Antonio-based publisher of newsletters and research
reports for wholesale beer executives, has launched BeerNet
Online, a daily news and information web portal at www.beernet.com.
Harry Schumacher, who is editor and publisher of BeerNet's
publications, said the website will feature articles from
industry observers, interviews with industry players, and
coming soon, an audio broadcast of the week's beer news.
news continued on next page)
Edition, March 20, 2002, Page 4
NEW PAPER TO COVER EVENTS
The first issue of BiZBash Event Style Reporter,
a tabloid-size newspaper, made its debut on March 13.
The paper, which is targeted at event and meeting planners
in New York, was started by David Adler, who also founded
and the BiZBash Javits Event Expo trade show.
Five issues of Event Style Reporter will be published
in 2002, and nine issues will be published in 2003. The
first issue had a circulation of 20,000.
Adler said the paper, which will send reporters to cover
events, will allow "readers to peek over the fence
of events that they do not attend to find great ideas and
Adler, who spent 15 years as VP of corporate communications
at Primedia and Macmillan, said he spent millions of dollars
without any quality trade magazines, newspapers or directories
targeted at him as a substantial buyer of event services.
The first issue features a cover story on New York's "Top
100 Events," interviews with Cristyne Nicholas, CEO
of NYC & Co.; Elizabeth Harrison, co-partner of Harrison
& Shriftman, PR firm, and Bill Morton, CEO of Jack Morton
Chad Kaydo is editor-in-chief; Mark Mavrigan, assignment
editor; Suzanne Ito, assistant editor; Hill Musguire, editorial
assistant, and Toni Lucatorto, photo editor.
Editorial offices are located in New York at 30 W. 26th
st. 646/638-3600; fax: 638-3601. Event information or press
releases should be e-mailed to [email protected].
BUSICO NAMED L.A.T.'s FOOD
Michalene Busico has replaced Russ Parsons as food editor
of The Los Angeles Times.
Busico has worked for the last six and a half years at
The New York Times, where she is currently editor
of the "Dining" section.
Busico will oversee the weekly food section as well as
all restaurant coverage, according to John Montorio, who
is deputy manager editor/features at L.A. Times.
He said Busico's mandate is to "land more restaurant
and food coverage on Page 1." She will also be involved
in reshaping the coverage of the "Magazine" and
"Weekend Calendar" sections.
Montorio, who previously was with the N.Y. Times,
said Parsons will become the paper's chief food writer.
He will also write a new column for the food section.
TECH TV NETWORK CANCELS SHOWS
Tech TV, a San Francisco-based cable TV network, is canceling
"Silicon Spin," a daily, live, half-hour talk
show that featured sometimes controversial discusions about
The show was hosted by John Dvorak, who writes two columns
for PC Magazine.
The cable network is also canceling a show called "Audio
File," and cutting "Tech Live" to 30 minutes
and moving it to 8:30 p.m. (ET), immediately following "The
Screen Savers." "Tech Live" at 9 a.m. (ET)
and 1 p.m. (ET) will remain unchanged.
Two new programs, called "The Tech Of..." and
"Eye Drops," will premiere the week of April 1.
The Tech Of is a series of single subject half-hour segments
that go behind the scenes of modern life and showcase the
technology that make things work. It will kick-off on April
3 with an inside look at the technology involved in making
Eye Drops will showcase computer generated animated shorts.
EAST MAGAZINE STOPS PUBLISHING
East, a monthly magazine that was targeted at wealthy,
English-speaking Asians, has canceled the printing of its
March issue and dismissed its staff.
The magazine's publisher, who had been evicted from its
Singapore editorial headquarters in January, blamed the
folding on a decline in advertising and difficulties in
collecting from advertisers.
East, which was started in June 1999 as an upscale consumer
lifestyle magazine, had covered mostly Asian movie stars
and celebrities. It had an unaudited paid circulation of
Time Inc. shut down Asiaweek, which had a circulation
of 111,798, according to the Hong Kong Audit Bureau of Circulation,
last December after 26 years.
YOUTHS WANT MORE FOREIGN POLICY
Porter Novelli said an independent survey, which was conducted
in the days immediately preceding and following March 11,
reveals American youths, ages 15-22, have a strong desire
to get more information about America's foreign policies.
The PR firm's Los Angeles office found 92% of respondents
stated that understanding foreign policy issues is a key
to supporting the war on terrorism.
The study was conducted for PN's client, Rock The Vote,
a group founded in 1990 by members of the recording industry
to mobilize young people to respond to First Amendment issues.
Illysha Adelstein and Jamie Falkowski, who are handling
PR for RTV, said the agency has created a series of PSAs
to reflect young American's concerns over issues like equal
rights, freedom of speech and the environment.
PSAs will feature young faces reciting re-interpreted versions
of American anthems with new verbiage reflecting these social
The first installment of the three-part series made its
debut on ABC's "Nightline" last week, using a
modified version of "My Country 'Tis of Thee"
to draw attention to race relations and equal rights.
34, was named editor-in-chief of Spin, making her
the first female editorial head of a national rock music
Edition, March 20, 2002, Page 7
WPP REPORT NOT
UP TO NASDAQ PLEDGE
26-page earnings report that the WPP Group distributed to
the press failed to follow the lofty guidelines for disclosure
that were described in a full page ad that NASDAQ placed
in the New York Times and which is featured prominently
on the NASDAQ website.
CEO of WPP, is a member of the board of NASDAQ.
no immediate comment from NASDAQ, of which Hardwick Simmons
is chairman and CEO. A request for comment was left with
a PR staffer.
financial director of WPP, said in an e-mail that WPP provides
"very full financial data compared to our U.S. competitors,"
and that the proposals by President Bush for improvement
of disclosure, "are not essentially for U.K. companies"
and come after the announcement of WPP's earnings.
WPP release buried one of the most important statistics
in the report, the per share earnings, which were down 20%
in terms of U.S. dollars.
of eight publications found that only one of them, the U.K.'s
Financial Times, reported the decline in per share
earnings, which was not mentioned in the text.
of publications skipped the annual earnings report of WPP,
which was not accompanied by an explanatory press release.
Touched off Ad
The ad says
that, "In the light of recent events, we felt it important
to underline the beliefs that guide NASDAQ and its board
events" apparently mean the Enron and Arthur Andersen
scandals and the spread of confusing and even inaccurate
financial reports by companies that have caught the attention
of President Bush.
in a speech March 8 that there must be "better standards
of disclosure and accounting practices for all of corporate
The ad says the directors believe that, "in the U.S.,
"standardized measurement of financial condition and
performance information is based on Generally Accepted Accounting
Principles. The purpose of GAAP is to present fairly the
financial condition of a company, presenting revenues and
expenses in the same time period to accurately calculate
earnings, cash flow and other measures of performance."
says directors believe that "the active management
of quarterly earnings and obfuscation of risks and liabilities
can lead to a slippery slope of overstatement of performance
and understatement of risk."
statement is: "We believe that corporate ethics take
root in the corner office and with the board of directors.
It is better to lead companies than to manage earnings.
Ultimately, it is all about character."
Pluhowski, senior VP of corporate communications,
American General Corp., to SunAmerica, Los Angeles, as VP,
corporate communications. He reports to Jay Wintrob, president/CEO.
28-March 4 meeting of the Global Alliance for PR and Communication
Management at the new Sandton Convention Center outside
of Johannesburg, South Africa, was "exceptionally productive,"
said Joann Killeen, president of PRSA.
members attending were Deanna Pelfrey, Louisville, Ky.,
counselor, former board member of PRSA, and now chair, Global
Alliance committee of PRSA, and Ofield Dukes, Washington,
D.C., counselor who gave a presentation on lobbying activities
in the nation's capital.
$7,300 for airfare and hotel costs and the three paid for
their meals and other expenses.
started at the 2000 PRSA/Int'l PR Assn. conference in Chicago,
met in London in January 2001 and in Stockholm last June.
from PRSA in January were Pelfrey, Catherine Bolton, executive
director of PRSA, and Rob Wakefield, Orem, Utah counselor.
Attending in June were Pelfrey, Lewton and Wakefield.
meetings are in Estonia in June and in New Zealand in the
spring of 2003.
meeting authorized a website to be constructed by PRSA and
the Institute of PR, U.K., and approved reports on governance
and membership criteria, code of ethics, professional credentials,
of PR practices in various countries is to be developed
and a booklet on international PR for colleges is to be
The 30 PR
people from 15 countries who went to the Johannesburg meeting
also went on night and early morning safaris and spent one
evening of entertainment in Sun City.
Alliance representative of the Canadian PR Society and director
of strategic communications, Canadian Ministry of Justice,
spoke on "The Power of PR and the Need for Ethical
in 1955, has more than 800 members in 80+ countries.
PA EXEC's SEX CHARGES
York Times gave front page (March 18) coverage to allegations
of sexual abuse against a Roman Catholic New Jersey priest
by public affairs consultant Mark Serrano, who runs ProActive
Communications, in Leesburg, Va.
37, claims to have been abused for seven years (1974 to
`81) by James Hanley, who was pastor of the Church of St.
Joseph's in Mendham.
sued the Diocese of Patterson, and received a $241,000 out-of-court
settlement in 1987. That agreement called for Serrano and
family to maintain silence about the abuse charges.
He decided to break that agreement because of the widespread
reports about priests molesting young boys. Priestly pedophiles
"have been able to survive through secrecy," Serrano,
a former alter boy, told the Times.
Edition, March 20, 2002, Page 8
item: Ketchum has won 46 PRSA Silver Anvils in eight years,
far more than anyone else except sister agency, Fleishman-Hillard.
What's going on here?
A little history is needed.
Ketchum for many years has been a dominant or even the dominant
factor in PRSA. A faithful advertiser in PRSA publications,
it took 12 full page ads in the December 1987 issue of the
Society's former PR Journal monthly. Seventy-six
of its employees are members, one of the biggest totals
for any one company. Sister company F-H (32 Anvils in the
past six years) has 74. The 2001 chair of PRSA, Kathy Lewton,
is an F-H executive.
for many years has been the leading advocate of PR research.
PR's No. 1 research executive, Walter Lindenmann, Ph.D.,
headed Ketchum research from 1989-2000. Ketchum chairman
David Drobis was the founding chairman of the combine of
big ad agency owned PR units which emphasizes the role of
research in PR. The group s stated purpose is to "further
the development of PR as a strategic management process
whose value can be measured..." It committed $100K
in April 2000 to measure the effectiveness of PR programs.
understanding of Ketchum's astounding Anvil total requires
looking at the firm s account list. It includes many
drug companies such as Merck, Johnson & Johnson, Pfizer,
Pharmacia, and Janssen and packaged goods companies. The
drug companies have become such big advertisers that magazines
including Time and Newsweek regularly turn
into medical forums to please them. Drug prices have soared
to the extent that the big auto companies are rebelling
against all this ad/PR hype because of higher insurance
costs (3/14 Wall Street Journal). Any reporter who
has covered the drug and soap companies knows how dictatorial
they can be.
Reporters who are not
covering what the companies want covered run into a brick
wall. Mostly the companies are silent unless they re pushing
something. The ad/PR agencies of such companies mimic these
Ketchum PR model, emphasizing pre and post-research, lots
of strategy, and tight control of the message,
seeing the press as but one of many "tools" at
its disposal, works well for the firm and its clients. But
Ketchum and other firms have succeeded in imposing this
model on PRSA s Anvils for decades to the detriment of other
agencies who either don t see PR in those terms or who have
restricted budgets. What would be the record of most football
teams if they put one-quarter of their efforts into researching
the next opponent, one-quarter into strategy, one-quarter
into actually playing the game, and one-quarter into measuring
what took place?
Doing some research
on the Anvils on PRSA's own website we
ran into some amazing things. For one thing, media
placements are routinely denigrated. "Clips only =
loser," says one slide. Other advice is, "Don't
expect clips to win," and "More Research, Fewer
Clips" (a headline).
Original or "primary"
research impresses the judges.
Christopher Veronda of
Eastman Kodak, 2000 honors & awards chair, complained
about the poor quality of entries, saying no winners could
be found in 12 categories. "Equally troubling,"
wrote Veronda, "is the fact that the quality of many
entries has not increased and may have even retreated overall...
our judges are saying that the quality of many entries is
Sophisticated firms are
entering other contests. Two such programs regularly draw
1,500+ entries, or twice as many as the Anvils... the
hype surrounding the Anvils is as high-pitched as hype can
get. "The cherished PRSA award" represents
"the very best PR programs," says one article
on the PRSA website. Another calls an Anvil "one of
the highest honors a PR department or agency can achieve."
Said an article by Stephen
Dupont and Tom Lindell of Carmichael Lynch Spong: "In
the PR world, there's nothing that quite compares to being
in an auditorium with about 1,000 of your peers and walking
on stage to accept a shiny Silver Anvil..." The biggest
audience ever was 516 in 1998 and the 11-year average is
393. Both also brag about personally winning a total of
five Anvils when Anvils are only given to companies and
agencies and never to individuals.
135 judges, who are meeting in New York March 22-24, should
revolt and award Anvils for creativity and placement of
in-depth, educational articles in major media. Expensive,
time-consuming, plodding research should take a back seat.
Anvil chair is Gerard F. Corbett of Hitachi America, Brisbane,
Calif. The judges should take up governance of the Society
and demand decoupling of office-holding and Assembly membership.
The all-APR Assembly does not represent the mostly non-APR
members. The judges should call for release of financials
throughout the year and the hiring of ace writers who can
help leaders to craft position papers on the PR issues of
Staff spends too much
time hyping the Anvils and the annual conference (both of
which lose money) and tracking changes of addresses with
extravagant computer hardware/software that cost $1 million+
in the past seven years. PRSA, which lost $1.1M in 1999-2000
and skipped the 2000 Register, urgently needs the wisdom
of the judges.
-- Jack O'Dwyer