Edition, April 10, 2002, Page 1
HD SEARCHES FOR INDEPENDENCE
Home Depot is looking
for a PR firm to promote its sponsorship of, and handle
logistics for the upcoming national tour of the Declaration
of Independence. An original copy of the Declaration, which
was purchased by Hollywood's Norman Lear, is currently on
display at the Carter Library in Atlanta, which is HD's
HD's Richard Marshall,
VP-external communications, is overseeing the tour activities
for the do-it-yourself chain.
Jerry Swerling, Malibu,
Calif.-based consultant, is handling the search. He expects
to have finalists for the account lined up by mid-month.
The budget for the account has not yet been determined.
BROWN & PTRS. AT CENTER
OF YUCCA FIGHT
Brown & Partners, Las Vegas, is handling PR for Nevada's
opposition to the Bush Administration-approved plan to store
nuclear waste at a site inside that state's Yucca Mountain.
The firm was tapped by Gov. Kenny Guinn, who has established
the $4 million Nevada Protection Fund to fight the Yucca
project. B&P has a million-dollar PR and ad contract
to bring national attention to Nevada's opposition by highlighting
the fact that nuclear waste would be transported through
several states en route to Yucca Mountain, Greg Bortolin,
press secretary for the governor, told this NL.
B&P is currently advising on a proposed $10 million
national TV ad campaign. The state is seeking to fund those
ads with the help of local and county governments, as well
as the casino industry and private business.
WILSON McHENRY WINDS DOWN
Wilson McHenry, Foster City, Calif., is "winding
down" its business following the collapse of acquisition
talks with GCI Group, according to Julie McHenry and Larry
Wilson. "We just couldn't come to a meeting of the
minds," McHenry said of the takeover discussion. Their
focus now is to "transition" staffers and clients
to other PR firms.
Wilson said he plans to "take some time off,"
while McHenry is ready to explore other opportunities. The
high-tech firm had a high of 75 employees as of 18 months
ago, according to Wilson. It counted Maxtor, Convergys,
Plantronics, Lucent, American Express and Pioneer Electronics
WATT LEAVES WATT/FLEISHMAN-HILLARD
Ron Watt, 58, has retired from Watt/Fleishman-Hillard,
and joined Hybrid Marketing in Cleveland as a senior counselor,
he told this NL.
Watt plans to keep busy as CEO of Ronald Watt Cos., a
company engaged in areas such as airport book publishing
and discounted value cards for medical devices. He also
will share PR duties with F-H for the Rock and Roll Hall
of Fame and the Greater Cleveland Port Authority.
Ron Watt Jr., who also was at W/F-H, joined HM in October.
Michael Zimmerman was president, and an 18-year veteran
of Watt Roop & Co. before setting up HM in August.
Jay Lawrence, general manager of W/F-H, said Watt's departure
was a planned one and emphasized that F-H is committed to
the Cleveland market. The office posted fees of $3.4M in
2001, according to Lawrence. That's down from the $4.3M
in fees that WR&C had when it was sold to F-H in 1999.
IABC, PRSA REVAMP TIES TO
The International Assn. of Business Communicators has
decided against giving special help to Ragan Communications
on an employee PR manual that is competitive with an IABC
PR Society of America, which has had formal relations
with both Ragan and PR Week/U.S. for years, said
it has discontinued such ties.
The Society, which urged its members to subscribe to PRW
and advertise in it and then rented its 19,000-member list
to PRW for a year to help it get started in 1998, no longer
allows PRW to use its list.
PRSA was co-sponsor with Ragan of a media relations conference
in Chicago in March 2001, its name displayed at the top
of a Ragan flyer.
But from now on, PRSA will not lend its name to any conference
that it is not putting on itself.
John D. Robinson, who joined PRSA as marketing director
last year, decided that the PR trade publications are too
competitive with PRSA.
The Society lost $1.1 million in 1999-2000. Its awards
program, which once made money, lost $71,998 in 2000 on
a gross of $457,295. Its two publications, Tactics
and Strategist, lost $441,467.
PRW, after about a year in the U.S., launched a major
awards program that is now about triple the size of PRSA's
Silver Anvils in terms of entries.
(continued on page 7)
Edition, April 10, 2002, Page 2
ANTI-TERROR DRIVE SLOWS GLOBALIZATION
President Bush's "worldwide
war" against terror will pose a "significant disruption"
to the economic globalization trend, Jeffrey Garten, dean
at the Yale School of Management, told the Arthur Page Society's
Spring Seminar in New York on April 4.
The Administration, said
the former investment banker who served in the Clinton White
House, has made it plain that the anti-terror war will not
end until the "complete utter destruction of the terror
Garten said the U.S.
preoccupation with the military could spur the "balkanization
of the world's economy," as regional trading blocks
in Europe, Asia/Pacific and Latin America cement their ties.
Clinton's Foreign Policy
of U.S. foreign policy is a far cry from the free trade
agenda that was promoted by President Clinton. Garten said
Clinton's Commerce Dept. and Office of the U.S. Trade Representative
pushed for openness and unfettered markets throughout the
That push for transparency
isn't possible when the CIA, FBI and Special Forces are
key drivers of Bush's foreign policy, said Garten.
On the domestic front,
Garten sees an expansion of government regulation and control
over private sector assets under the guise of protecting
those facilities from terrorists. He named telecommunications
facilities, energy plants, and transportation hubs as those
that will come under U.S. control.
The private sector, said
Garten, must accept an expanded government as it did during
WWII when "there was no free enterprise" in the
U.S. The private sector successfully helped government relax
controls as the war wound down, which helped "demobilize
the 20 million U.S. soldiers" who found jobs in the
civilian economy, noted Garten, author of "The Mind
of the CEO."
of U.S. Export Well
Jonathan Wootliff, managing
director of Edelman PR Worldwide's stakeholder relations
practice, told how "brash images of the U.S. export
He cited O.J. Simpson,
Hollywood glitz and rampant materialism during his talk
on April 5 at the Palace Hotel. More sophisticated images
of America like democracy and freedom "don't travel
well," he noted.
The former Greenpeace
International communications director said most foreigners
are hopping mad at the U.S., which has four percent of the
world's population and consumes 27 percent of its energy.
Global warming and climate change are the key environment
challenges facing the U.S., said Wootliffe.
Kirk Stewart, VP/corporate
communications of Nike, told how his company has dealt with
being the poster child of the anti-globalization movement.
Nike has contracted 830
factories in 51 countries to make its footwear and apparel.
He showed a video featuring a spanking clean Chinese factory.
Employees there earn $865 a year compared to an average
$650 salary earned by others, according to the video.
General Motors' Steve
Harris said the automaker's long experience in international
markets has helped it blend into foreign lands.
GM was founded in 1908,
and began exporting in 1911, he noted.
AT&T PR UNIT HIRED VIETNAM
AT&T hired protestors against the Vietnam War during
the `60s to gain intelligence on the youth market, Ed Block,
the former Ma Ball communications executive, said during
a Q&A at the Arthur Page Seminar on April 4.
"While other companies dismissed protestors as anarchists,
and the White House wanted to shoot them, we hired members
of the movement," said the retired Block.
Block, 74, brought up the point as one way to gain insights
into the minds of current globalization protestors.
He began his career as a reporter at the Brenham (Tex).
Banner-Press in 1959, and did stints at Southwestern
Bell and Illinois Bell.
H&K REPS U.K. DISASTER
Hill and Knowlton is handling PR for the U.K.'s $7 million
World Trade Center Disaster Fund, which is awarding 70 scholarships
to students directly affected by the Sept. 11 attacks in
New York who want to study in England.
Those scholarships, which exceed $3 million and cover
a maximum of three years of study, will go to students whose
parent or guardian was killed or permanently disabled in
H&K's London and New York offices are handling the
account. They coordinated for the recent visit to New York
of the fund's founder and chairman, Peter Levene, H&K's
Jannette Esguerra told this NL.
Levene presented a testimonial of the fund's mission and
pledge of support to the U.K.'s "American friends"
to ex-New York Mayor Rudy Giuliani in February when he visited
HONEYWELL TAPS WEBER'S HARRISON
Dan Harrison, managing director for Weber Shandwick's
St. Louis and Houston offices, was tapped by Honeywell's
Automation & Control Solutions unit as VP of communications.
Harrison will handle PR and media relations, employee
communications and crisis issues and management for the
Prior to WS, he was VP of corporate affairs for Whirlpool
Corp. and held PR posts at Phillips Petroleum and United
A&CS, an $8 billion unit of Honeywell, produces aerospace
products, control technologies for buildings and homes,
and plastics, fibers, chemicals and electronic components.
Honeywell employs 115,000 people and has $24 billion in
Heyman Assocs., New York, handled the search for Honeywell.
Edition, April 10, 2002, Page 3
CNN's DOBBS DEFENDS
who anchors CNN's "Moneyline," said his on-air
criticisms of the Justice Department's indictment of Arthur
Andersen, the accounting firm, were not out-of-line from
a journalistic standpoint.
April 3 program, Dobbs took issue with suggestions that
anchors should be totally un- biased. It is a fact of journalism
that opinions "are insinuated into broadcasts, either
consciously or unconsciously," said Dobbs, whose critiques
of the Andersen indictment on his program have been questioned
in articles in The New York Times, The Wall Street
Journal and USA Today.
In his case,
Dobbs said he was being critical of the Justice Department
of an administration he supported. "I donated money
to President Bush's campaign. I have been a lifelong Republican."
it's part of his role to interpret, analyze, provide contest
and perspective and insight into the day's news. "I'm
not a traditional network anchor," Dobbs said at the
end of his program.
analyze and I interpret. I put in perspective and context
each evening. I don't simply report the news, and I haven't
for many years. That's why CNN hired me for this job."
disclosed on the program that Andersen is an auditor of
Space Holdings Inc., which runs Space.com,
a website that Dobbs founded after he left CNN two years
ago. Dobbs, who owns a minority stake in the company, gave
up control last spring. He remains its nonexecutive chairman.
A CNN spokeswoman said the network had no concerns about
had other business connections with Andersen. In the 1990s
Andersen sponsored his program "Business Unusual."
In January 2000 (a time when he was not working at CNN),
he made a paid appearance at an Andersen-sponsored business
forum. He said neither had an influence on his coverage.
GALLAGHER NAMED EXEC ED OF
Brian Gallagher will take over as executive editor of
USA Today on June 1, replacing Bob Dubill, who is
Gallagher has been the paper's editorial page editor for
the past three years, and from 1983-1986, he was managing
editor of the Gannett News Service.
Karen Jurgenson, who is editor of Today, said a
search for a new editorial page editor is underway.
PAWELL OVERSEES STATE AND
Miriam Pawell was named assistant managing editor for
state and local news at The Los Angeles Times.
Pawel, who was editor of the "California" section,
will manage the staffs responsible for four daily regional
editions and state coverage as well as the "California"
section, formerly the "Metro" section.
She also will coordinate region-wide beat reporting on
Southern California trends and issues.
SEYMOURE GETS CONSULTING
James Seymoure Jr., managing editor of Time Inc.'s Entertainment
Weekly magazine, will take on additional responsibilities
as a consultant for Time4 Media. That unit includes more
than 20 magazines such as Golf, Popular Science
and Field & Stream.
"TALK OF THE TOWN"
WELCOMES N.Y. SUN
Hendrik Hertzberg, who writes for The New Yorker,
believes The New York Sun, which starts publishing
on April 16, will be a niche paper.
"It will be a second (or third, or fourth) read for
a few tens of thousands of New Yorkers," Hertzberg
writes in his "Talk of the Town."
"It will be the equivalent of a mimeographed shipboard
newspaper for passengers who long ago booked staterooms
on the S.S. New York Times. Its backers expect to lose money.
"For them, it's enough that expression will at last
be given to political views that-apart from a few lonely
voices at The New York Post, The Wall Street Journal,
two or three score nationally syndicated columns, a couple
of dozen magazines, a few hundred 24/7 talk radio stations,
the Fox News cable network, the Bush Administration, the
Supreme Court, and half of Congress-have been ruthlessly
supressed by the liberal establishment," writes Hertzberg.
"The rising of the new Sun is a happy fact. It is
to be welcomed as a voice in the choir, whether or not that's
what it'll be preaching to," he wrote.
31, will write a business column for The New York Sun.
Based in San Francisco, she had worked for Forbes
magazine and helped start up eCompany Now magazine,
now known as Business 2.0.
George Anders of
Fast Company magazine got a contract to write a book
about the Hewlett-Packard proxy fight for the Portfolio
imprint of Penguin Putnam. Anders recently wrote an article
for FC about how HP CEO Carly Fiorina is held to a different
standard because she is a woman.
editor-in-chief of Architecture magazine, is resigning
on May 31. The monthly magazine, which has a circulation
of 90,000, is changing from a design report to focus coverage
on products and services.
is joining VH-1 News as an on-camera reporter who will host
and report VH-1's long-form news specials.
Tapper, who will also cover breaking news stories in addition
to his reporting on issues in the music and pop culture
world, had been Washington, D.C., correspondent for Salon.com.
news continued on next page)
Edition, April 10, 2002, Page 4
VIEWERS TURN TO FOX NEWS CHANNEL
The Fox News Channel increased its ratings lead over CNN
in March for the third straight month, according to the
latest report from Nielsen Media Research.
Despite being available in eight million fewer homes than
CNN, Fox News drew an average of 666,000 total viewers during
the first three months of 2002, up 116% from the same period
in 2001, according to The New York Times.
CNN attracted 546,000 total viewers, up 55%, while MSNBC
had 290,000 viewers, followed by CNBC and CNN Headline News,
with 270,000 and 220,000, respectively.
Fox, once dismissed as a right-wing niche, is also winning
with a prime time lineup, led by Bill O'Reilly, who attracts
about 2.1 million viewers a night. By comparison, Larry
King's show on CNN averages 1.3 million.
MSNBC is bringing back Phil Donahue, who has been out
of TV since retiring from his syndicated talk show in 1996.
Donahue will host a live issue-oriented talk show, which
will be on each weeknight at 8.
The new program, which is expected to start before June
17, will compete against Reilly. CNN has previously said
it will put Connie Chung on at the same hour.
With the Donahue program at 8, the MSNBC newscast anchored
by Brian Williams will move to 7 p.m. "Hard Ball with
Chris Matthews," now at 7, will move to 9 p.m., and
will no longer be repeated on NBC's other cable channel
MSNBC's other talk shows, with Ashley Banfield and Alan
Keyes, will move back an hour, to 10 p.m. and 11 p.m.
WHAT'S AMERICA WATCHING ON
More than a quarter of American adults (18 and over) say
they watch TV news programs more than anything else, while
20% of teens say their choice is a sitcom, according to
a study by Opinion Research Corp.
The study, which found virtually the entire population-87%
of adults and 96% of teenagers-admit to watching some TV
every week, showed the other top watched TV programs by
adults were sports (14%) and sitcoms (14%), movies and drama
(12% each), cartoons and reality shows (4% each), and soap
operas, game shows and talk shows (2% each).
Teenagers spend their hours watching sitcoms (20%), movies
(18%) and cartoons (18%). Comparatively, only 3% of teens
say they spend their viewing time watching TV news, yet
about the same number of teens and adults watch sports programs
(13% vs. 14%).
The study also revealed that while adults confessed to watching
an average of 17 hours of TV each week, 25% watch more than
20 hours and in some cases over 30 hours (12%) of TV each
This was more than teenagers, who said they watch an average
of only 11 hours of TV each week.
The study was conducted Oct. 26-29, 2001 by OPC among
a nationally representative sample of 1,008 adults. The
Teen Caravan survey was conducted Oct. 25-28, 2001 among
a national sample of 513 teens aged 12-17.
WALL STREET JOURNAL HAS A
The Wall Street Journal's front page has been redesigned
to make more space available for exclusives. The new look
made its debut on April 9.
The Journal is also committing more resources to consumer-oriented
reporting by expanding its coverage of health, automotive,
technology and personal finance, and putting many of them
in a new section, called "Personal Journal," which
will appear on Tuesdays, Wednesdays and Thursdays.
One of the goals of the new look and section is to expand
the paper's readership, especially among women.
The New York Times said the impending changes have
raised mild anxiety among reporters and some editors of
"Would reporters be expected to continue tracking
down exclusive corporate news, or now scale back in favor
of pieces evaluating various cellular phone plans? Would
editors of existing sections like "Marketplace"
and "Money & Investing" lose features or space
One person briefed on the redesign discussions, who, like
several Journal newsroom employees, spoke on condition of
anonymity, told the Times: "The question is,
how to cover the same area in two different parts of the
paper without appearing disjointed to the readers."
New options, this person said, could mean new confusion.
"Where does an article about a recall of Ford Explorers
go? On Page 1? Page 3? Personal Journal?"
AUTHOR: MEDIA IS 'COLORING
Author William McGowan claims in his new book, entitled,
"Coloring the News," that the "elite"
media have been skewing news coverage of race, gay rights,
and immigration in its pursuit of diversity.
McGowan, who has reported for Newsweek International,
and the BBC and has written for The New York Times,
The Washington Post and other publications, said
one of the latest examples is the Catholic Church sex scandal.
"The press has presented this story as one of pedophilia,
rather than reporting that the vast majority of the abuse
cases involve gay priests exploiting adolescent boys,"
said McGowan, who currently is a fellow at the Social Philosophy
and Policy Center and at the Manhattan Institute in New
Edition, April 10, 2002, Page 7
PRSA REVAMP TIES
dinner draws nearly 1,000 PR pros, more than double the
audience at the Anvil event.
have now expressed concern about the extensive ties IABC
has with Ragan, which has seminars, conferences, books,
publications and an awards program that are in competition
with IABC, which lost $2.18M in the past three years.
conferences, seminars and awards dropped $369,412 to $1,920,201
$1 million in payables as of Sept. 30, 2001, according to
an unaudited report by Deloitte & Touche. The "review"
by D&T, dated Dec. 13, 2001, and addressed to the IABC
board, involved no verification of figures. IABC said it
opted for a review instead of an audit to save money. It
refuses to provide any current figures to members although
the board receives a monthly report. The board did not release
the Dec. 13 review until late February.
to Continue, Says Freeman
to IABC's cooperation with Ragan was reached in late March
when 2000-01 chairman Charles Pizzo asked for help in doing
a chapter on crises for a new edition of Ragan's $329 employee
communication manual. President Julie Freeman blocked such
help but said IABC will continue to work with Ragan where
both can benefit. "Where our objectives are different,
we will work independently," she said.
feel that Ragan is too competitive for IABC to be cooperating
with it. Mark Ragan, CEO of the publisher, said he could
understand the feelings of IABC and that he only wants to
help the financially troubled group.
As an example
of the competition between IABC and Ragan, both are putting
on two-day conferences focusing on employee communications
conference, May 12-14 in Chicago, features six prominent
IABCers: Pizzo, who is moderator of an opening day panel
(he is described in Ragan promotions as 2000-01 chair of
IABC); Les Potter, 1991-92 chair of IABC; Ned Lundquist,
a current director of IABC; Robert Holland, past director;
Suzanne Salvo, district director and former president, IABC/Houston,
and Shel Holtz, consultant and Internet expert, who received
$83,330 for counseling IABC in 2000. Holtz is on the program
Meeting Is May 2-3
conference, also focusing on employee communications, is
May 2-3 in San Francisco. Co-sponsor is the Council of Communication
Mgmt., a group with several hundred members that focuses
on employee communications. IABC is handling the logistics
and CCM, the speakers' program. The one IABC leader speaking
at the event is Wilma Mathews, chair, IABC Research Foundation.
Both meetings cost $795. Ragan expects 400+ at its conference
while IABC/CCM expects 70.
Report weekly newsletter, Ragan's Journal of Employee
Communications Management, and Ragan's Intranet Report
are offered for sale on the IABC website. Mark Ragan said
he offered last year to publish the IABC magazine, Communication
World, in order to help the financially troubled group,
but the offer was rejected.
editor of the magazine and an 18-year veteran of IABC, is
quitting in September to start her own business. Natasha
Spring, director, IABC Research Foundation, will succeed
has just donated $10,000 to IABC to help fund a salary survey.
Ragan hosts nearly 50 seminars and a dozen two-day workshops
a year. IABC's schedule for the first half of 2002 is ten
one-day seminars, three "webinars," two two-day
conferences and its annual conference in June.
years ago started an awards program for employee publications
and intranet websites. Winners will be announced at a luncheon
at the May 12-14 conference.
EAGON ASKS FOR REAL EARNINGS
Don Eagon, newly elected chairman of the National Investor
Relations Institute, has asked that companies put their
"GAAP earnings before pro-forma information in public
filings and earnings releases."
His own company, Diebold, North Canton, Ohio, which makes
ATM machines, safes and other products, puts pro-forma earnings
first in its releases. Eagon is head of corporate communications
Eagon could not be reached on whether his own company
would follow his advice.
GAAP refers to "generally accepted accounting principles."
This is a large body of precedent in the accounting field
and can vary from industry to industry.
There is no written volume containing "GAAP"
rules. With reference to earnings, it generally means profit
after taxes, depreciation and any exceptional items.
Some accountants say GAAP is flexible and they sometimes
say the initials actually stand for "Got Away with
it in the Past."
If a company has reported its figures in a certain way
for many years, it could continue to do so even though other
companies might find it misleading.
Eagon, who was elected chairman last month, said in the
IR Update of NIRI published April 1 that the Enron
scandal has given the IR profession "an enviable opportunity
to seize a leadership position in our companies and with
our clients by setting an example of high ethical standards
Diebold, in its report for the fourth quarter of 2001,
started off its release saying it had "record net income
of $43.8 million, or diluted earnings per share of 61 cents,
excluding realignment and special charges on record revenue
of $508 million." Real (GAAP) net was $17.2 million,
or 24 cents a share.
BOSOX OWNER CLASHES WITH R/BG
Rasky/Baerlein Group is trying to get John Henry &
Co., which won the right to spend $700 million to buy the
Boston Red Sox, to pay the firm $950K in fees and expenses
for 10 months of work, according to Steve Bailey, columnist
for The Boston Globe.
Edition, April 10, 2002, Page 8
International Assn. of Business Communicators and PR Society
of America are members of what can be called the
"Little Red Riding Hood" school of business management.
Both got into bed with
direct competitors much bigger and more powerful than them.
Both trade groups are
now losing money in large amounts and wonder why. IABC is
in particularly bad straits, having lost $2.1 million in
the past three years.
They obviously never
read the tale of Red Riding Hood, who had the sense to realize
at the last moment that the hairy figure in her grandmother's
nightgown was not her grandmother (who had been eaten).
Besides the $1 million
loss on its abortive e-business "TalkingBusinessNow,"
IABC last year saw its conference, seminar and awards income
fall $369,412. It is in stiff competition with Ragan Communications,
which puts on a dozen two-day workshops and nearly 50 one-day
seminars a year. The two-day seminars are expensive, running
from $795 to $1,295. IABC puts on about two dozen conferences
and seminars. Both IABC and Ragan target the same audience-employee
IABC and Ragan are
each putting on two-day conferences in May and the
contrasts between the two meetings are eye-opening. Both
Ragan expects 400+ while IABC and its co-sponsor, the
Council of Communication Mgmt., expect 70.
If you look at the Ragan conference, it sounds like an
IABC event. Charles
Pizzo, 2000-01 IABC chair, is moderator of the opening
Monday panel from 8:30 to 9:45. He then talks from 10:45
to noon on "workplace safety and security issues."
one of the architects of TalkingBusinessNow (paid $83,330
as a consultant to IABC in 2000) and who put on about 18
full-day workshops for IABC in 2000, speaks from 1:30 to
3 p.m. about the intranet. He also speaks for an hour on
Tuesday and gives one of three half day post-meeting seminars
which are an extra $295.
Other IABC figures speaking on the program include 1991-92
chair Les Potter;
current national director Ned
Lundquist, and Robert
Holland, past director. Potter and Holland are also
giving special morning sessions on "How to network
without feeling silly, insincere-or both." Besides
the post-conference seminars, there are three pre-conference
one-day workshops at $395 each.
The IABC/CCM meeting
sounds dull by comparison. There are no special sessions
on how to network; no pre and post-meeting workshops, and
no awards lunch. The only speaker familiar to IABCers is
Wilma Mathews of the IABC Foundation. None of the Ragan
"stars" such as writers Dave Murray and Steve
Crescenzo are on the program. No wonder only 70 are expected.
The IABC website, meanwhile, lists three Ragan and three
Melcrum (U.K.) publications for sale. The websites of Ragan
and Melcrum don't list any IABC publications. IABC should
be selling its own materials.
PRSA, after a long
and deep love affair with PR Week, has decided that
PRW is a competitor. Of course it is-with PRSA's
Tactics and Strategist publications and the
Silver Anvil awards. PRW is put out by Haymarket, the biggest
private publisher in the U.K. with a couple of hundred million
pounds in sales.
With $11.5 million in sales, Ragan is more than twice
the size of IABC. The company last year purchased two "Bits
& Pieces" inspirational publications. About 250,000
copies of the booklets are printed 14 times a year.
should not be involved in any way with the trade
publications covering them. It's a conflict of interest
for both. The trade groups have lost lots of advertising
and conference/seminar dollars to these private companies
and can ill afford to lose more.
There's a big flap
in Minneapolis over the use or non-use of the word "terrorist."
The Star Tribune used the words "suicide bomber"
to describe the perpetrator of the Netanya Seder massacre
of 25 Israelis. Readers who wanted the word "terrorist"
used were enraged. They were further incensed when the paper
quoted its stylebook as saying that "gunmen,"
"suicide bomber," etc., were often preferred over
"terrorist" because the former words were "more
precise." The paper does use the word "terrorist"
at times. A group of citizens and "prominent"
political leaders, using the name, "Minnesotans Against
Terrorism," took out an ad April 2 accusing the paper
of what the paper feels is "horrible bias against Israel."
The Trib, calling the politicians, "craven, every one
of them," said it would not be "bullied"
into using the word "terrorism" as demanded by
MAT. The paper called the ad an "intemperate and incorrect
name-calling exercise...they (politicians) appear not to
have had a clue about what they were doing"...news
item: Interpublic to lay off another 1,200. Actually,
IPG is fulfilling its schedule of dropping 6,800 employees
as of mid-2002, as it announced in mid-2001. This is slightly
over 10% of its workforce. But what will these 6,800 people
do besides start new ad agencies, PR firms, graphics houses,
etc.? These new shops will not have the tremendous overhead
that IPG has nor the huge expense of being public.