Edition, April 24, 2002, Page 1
MILLER BREWING TAPS B-M FOR
Miller Brewing Co. has
consolidated its $1 million-plus PR account at Burson-Marsteller,
according to Mike Hennick, marketing communications director
at the Philip Morris unit.
B-M had been doing corporate
work, while Ketchum was involved in marketing communications
activities and Weber Shandwick Worldwide did some brand
work. The three pitched for the entire business, said Hennick,
as Miller saw consolidation as a way to boost PR efficiencies.
revenues were up 9.4 percent to $1.2 billion, while operating
income rose five percent to $130 million. PM says the unit
was bolstered by the success of the Skyy Blue launch, a
malt beverage with a citrus flavor.
Miller, however may soon
be a unit of South African Breweries. PM and SAB have confirmed
that they are talking about a deal that could be worth $5
billion in cash/stock for the New York-based conglomerate.
behind the firestorm of publicity for Botox, the botulism
treatment that was approved as a wrinkle remover by the
Food and Drug Administration this week, according to Christine
Cassiano, a spokesperson for Allergan.
B-M had been working
for Botox maker Allergan prior to the FDA approval, said
Cassiano, and will continue as the company positions the
drug as an anti-wrinkle treatment. Media reports predict
that Botox will generate an equal amount of awareness as
Pfizer's Viagra, impotence drug.
Jeanann Morgan, in B-M's
healthcare group, is responsible for Botox. B-M's Botox
media team includes Pete Judice, Freeman Miller and Dave
Schemelia. "The week was fun," said Morgan of
the Botox coverage.
GLOBAL CROSSING'S GOFF TO
Tom Goff, who served as senior VP/corporate communications
at embattled Global Crossing, has joined Edelman PR Worldwide
as senior VP and head of the corporate reputation practice
at the firm's Los Angeles office. Goff had worked with Edelman,
which represented GC just after its IPO.
He also handled PR duties at Lockheed and Atlantic Richfield.
Prior to his PR career, Goff worked as a reporter and editor
at Fortune, Esquire and New York magazines.
WPP PR REVENUES DOWN 12.8%
WPP Group has reported a 12.8% decline in PR revenues
in the first quarter while advertising revenues were down
Information and consultancy grew by 6.2% and branding
& identity, healthcare and specialist communications
WPP's PR and PA group consists mainly of Hill and Knowlton,
Ogilvy PR Worldwide, Burson-Marsteller and Cohn & Wolfe.
Overall revenues were down 2.1 percent in the quarter
to 945.8 British pounds ($1.36 billion at the current exchange
rate of $1.44).
PR and PA income fell to 114 million pounds from 130.7M.
Net debt as of March 31 was $2.16 billion vs. $1.42B a
year earlier and $35M as of Dec. 31, 2000.
KETCHUM WINS DECLARATION TOUR
The Home Depot selected Ketchum to promote its sponsorship
of the Declaration of Independence Road Tour over finalists
Porter Novelli and Manning, Selvage & Lee, Richard Marshall,
VP-communications and external affairs, told this NL. Jerry
Swerling, Malibu, Calif., handled the search.
HD wants to instill corporate pride in the hearts of its
265,000 "associates," customers, suppliers and
shareholders. The Tour group wants to use the copy of the
Declaration that was purchased by Hollywood's Norman Lear
to encourage people aged 18-to-30 to vote.
F-H PUSHES FOR PAKISTAN TARIFF
The Pakistan Textile & Apparel Group turned to Fleishman-Hillard
in an effort to win Congressional approval for tariff relief,
but the project has been put on hold. Donna Rohrer, in F-H's
Washington, D.C., office, said the campaign has been "caught
up in the national vise of our war on terror." She
said F-H has been told to "back off from the media."
Tariff relief is fiercely opposed by what is left of the
U.S. apparel manufacturing base. Pakistan exports about
$2 billion in apparel to the U.S.
has been named deputy managing director of Golin/Harris
International's London office. He was EVP and global account
leader at Porter Novelli/N.Y. before joining G/HI in February,
and spent a dozen years at Countrywide Porter Novelli.
Edition, April 24, 2002, Page 2
PROPAGANDA CZAR BEERS WANTS
U.S. propaganda czar
Charlotte Beers told 150 State Dept. PA staffers they must
be masters of the art of "persuasive communications"
while promoting American values to overseas audiences, reported
Maria Elena Torano, a member of the U.S. Advisory Commission
on Public Diplomacy. She attended the April 8-10 meetings
in Washington, D.C., as the Commission's liaison to the
symposium. Torano read from her notes while reviewing the
proceedings with this newsletter.
was very impressive," Torano said of Beers. She credited
Beers with bringing a "business mentality to the State
Beers urged the audience
to communicate with "passion" and develop "emotional"
pitches to promote the U.S. She also treated them to a reel
of ads that she developed while at J. Walter Thompson and
Ogilvy & Mather, said Torano. For instance, the PA staffers
got to look at an ad from carmaker Jaguar.
Beers also urged the
PA staffers to be "bold" and tailor their messages
to fit with local cultures. Women and young people are key
An overarching theme
from Beers was that the U.S., "though a superpower,
must project a kinder and gentler approach to the rest of
the world," said Torano in paraphrasing the first President
WALL ST. DEMANDS HURT AD COMBINES
The tremendous pressure to meet the demands of Wall Street
is hurting advertising, Brendan Ryan, CEO of Interpublic's
Foote Cone & Belding unit, told the American Assn. of
Advertising Agencies April 18 at its national conference
at Dana Point, Calif.
Ryan spoke bluntly, and said he wasn't making any excuses,
but just presenting the reasons why advertising is not getting
the respect it deserves from clients. Ryan specifically
mentioned the "pressure for short-term earnings and
the pressure of being part of publicly traded companies"
among other reasons.
He railed against the current cutthroat nature of the
business. Where agencies once went up against each other
in friendly competition for accounts, there is now a "reckless
disregard for rivals," said Ryan.
He talked about how agencies are signing away the rights
to their creative ideas during pitches over to prospective
clients in return for a small fee-or what Ryan called a
"$5,000 tip" to cover expenses. It's vital that
agencies regain control over the pitch process, said the
2001-02 AAAA chairman.
F-H's McEWEN MOVES TO B-M
Bob McEwen, Fleishman-Hillard EVP, is joining Burson-Marsteller
as Midwest president/CEO. He was responsible for F-H's Chicago,
Minneapolis and Kansas City offices which handle clients
such as SBC/Ameritech, Kellogg, Office Depot, Land's End
and Harley Davidson. The 49-year-old executive will report
to Chet Burchett, B-M's USA/CEO, and work closely with John
LaSage, 64, who is B-M's Midwest chairman.
O'DWYER WEBSITE OPENS 'SCHOOL'
The O'Dwyer website is launching a "PR School,"
which will provide instruction in all areas of PR including
corporate, investor relations, employee communications,
marketing PR and community relations.
Thirty-four subject areas are currently posted on the
website via the "PR School" listing on the "tool
bar" at the left top of the page. The subjects include
Advertising vs. PR; Annual Meetings; Annual Reports; Crisis
PR; Internet IR; Media Training; Op-Ed Pieces; Publicity
Basics; Speech Tips; Talk Radio, and Writing Tips.
Students will be able to post questions by e-mail and
suggest areas that need covering.
"The web is the ideal place for such a fast-changing
field like PR and IR," said publisher Jack O'Dwyer.
"There is no limit to the amount of material that
can be presented although it must be organized for easy
access," he said.
"Materials can be changed instantly to meeting the
constantly changing nature of the field," he added.
"Students can point out where instruction does not
match reality and any problems they might encounter,"
he said. The web also provides research capabilities in
the PR and related fields that were undreamt of by previous
generations of PR students, said O'Dwyer.
Google, Yahoo! and the other search engines provide databases
of enormous scope and there are 13 years of O'Dwyer articles
from its newsletter and magazine in full text on Nexis that
can be accessed without charge, he noted. Nexis charges
$3.25 for printing out any one article, no matter what the
length. All O'Dwyer web stories are searchable since Jan.
1, 2001, including illustrations.
AIRBUS TAPS XENOPHON
Airbus hired Xenophon Strategies to handle crisis communications
in North America following that firm's work with the European
aircraft maker in the aftermath of the American Airlines
Flight 587 crash in Queens, N.Y., Nov. 12, 2001, which killed
265 people aboard an Airbus plane.
Clay McConnell, VP of communications for Airbus North
America, told this NL that the company wanted an outside
firm to take a look at Airbus' overall crisis communications
Xenophon, which is based in Washington, D.C., will continue
its crisis work for the Flight 587 disaster, and adds responsibility
for 24-hour crisis support, and communications planning
and counsel for Airbus. The firm had handled projects for
Airbus for about a year, McConnell said.
David Fuscus, a former VP of communications for the Air
Transport Association who is president of Xenophon, heads
the account. Fuscus was also a deputy chief of staff to
former Pennsylvania Governor Tom Ridge, who now directs
the Office of Homeland Security.
Other clients of the firm include Alaska Airlines, Midwest
Express and the Aviation Safety Alliance.
Edition, April 24, 2002, Page 3
TOP NEWS STORIES
the war on terrorism, and education were cited as the three
most important news stories by a nationwide sample of 401
randomly picked journalists and media company executives.
was commissioned by the Foundation for American Communications,
a nonprofit journalism education organization funded by
the Packard Found.
name the three most important issues facing the U.S., 71%
listed the economy, 55% cited the war on terrorism, and
37% listed education.
rate journalists' preparation for covering the most important
national issues as a "three" or less on a scale
where "five" means excellent and "one"
DEMOCRATS WANT MORE TV TIME
Senate Majority Leader Tom Daschle (D-S.D.) and House
Minority Leader Dick Gephardt (D-Mo.) believe cable news
coverage has tilted toward the Bush White House.
In a letter sent April 12 to the heads of three cable
networks (Fox News chairman Roger Ailes, CNN chairman Walter
Isaacson and MSNBC president Erik Sorenson), Daschle and
Gephardt complained about the "lack of TV coverage
of press events featuring elected leaders of the Democratic
Their letter said the Bush Administration "has received
an extraordinary level of attention and coverage of its
events." The letter cited a Democratic National Committee
study of CNN's coverage from Jan. 1 through March 21 that
shows CNN carried 157 live events involving the Bush Administration,
or 96%, and seven involving elected Democrats, or 4%.
They said there is evidence showing a similar pattern
of coverage at Fox and MSNBC.
USA TODAY TO START A BOOK
USA Today is starting a book club, with online
chats and message board, and stories in the newspaper driving
The first selection is Richard Russo's "Empire Falls,"
which won a Pulitzer Prize on April 8.
The book club follows last week's news that Oprah Winfrey
was scaling back her club.
Starting May 23, readers can participate in an online chat
with Russo. In the meantime, USA Today said readers
can post comments at [email protected].
New questions will be posted every week. Some responses
will be published in the newspaper, according to Bob Minzesheimer,
who reviews books for the paper.
The "Today" show is also planning to start a
book review segment in June.
a 29-year-old rocket scientist, is planning to start a national
magazine for singles this summer, called One2One.
Spio, who is a consulting engineer to Boeing Corp., said
she decided to publish the magazine after seeing statistics
that show 89% of U.S. singles went on less than five dates
in the past year.
The magazine will contain articles about professional
singles and personal ads, as well as reviews of movies/music/books/gadgets/fashion,
and a section about travel and events.
Jacqui Jordan Events, a Los Angeles-based PR firm, is
handling publicity for One2One.
Spio, who is editor, is located at 9903 Santa Monica blvd.,
#175, Beverly Hills, CA 90212. Her fax number is 310/388-5289.
Berman: For Women Only" a daily talk and magazine
show hosted by two doctors-and sisters-Laura Berman, a sex
therapist and Jennifer Berman, a urologist-made its debut
on April 15 on the Discovery Health Channel.
Taped in front of a live studio audience, the series embraces
the subject of sexual health, examining its relationship
between everyday topics including self-esteem and beauty,
high blood pressure and diabetes, childbearing, stress,
menopause and love relationships.
Monique Chenalt, who is supervising producer for the program,
is also handling guest booking. She works for the producer-Wellerd-Grossman,
based in Sherman Oaks, Calif., at 818/755-4800.
"The Bev Smith
Show," a national talk show targeted to a Black
audience, is scheduling more live debates on issues and
topics that affect African-American listeners.
On April 10, Bev Smith moderated a debate between a representative
from the American Arab Action Network and representatives
from American Muslims on the Middle East situation.
The show airs weeknights from 10 p.m. until 2 a.m. nationwide
on the American Urban Radio Networks.
Dawn Hill (212/883-2100) and Tene Croom (412/456-4000)
are the program's publicists.
The first issue of
Chicago Home will be published next month
by Primedia's Chicago magazine.
The special interest magazine, which may become a quarterly
next year, will feature articles about architects, interior
designers and landscape designers in Chicago and the suburbs.
The magazine will hire writers on a freelance basis.
The New York Sun,
which made its publishing debut on April 16, has
published the phone and fax numbers of its news desk.
The news desk can be reached by phone at 212/406-2000
ext. 689. The fax number is 608-7348. The e-mail address
is [email protected].
The mailing address for the Sun, which publishes Mondays
through Fridays, is 105 Chambers st., New York, NY 10007.
Seth Lipsky is editor; Ira Stoll is managing editor.
news continued on next page)
Edition, April 24, 2002, Page 4
CUNIFF IS RETIRING FROM AP
John Cunniff, a longtime reporter and business columnist
for The Associated Press, is retiring at the end of June.
He will be replaced by Rachel Beck.
Donna Weston will succeed Don Clements as assistant business
editor. She will keep her previous duties as business writer/AM
No replacement was named for Karen Schwartz, who was business
features editor. Clements and Schwartz have left the AP.
Also, Elisabeth Debourbon, who handled stories for the financial
wire, and Peter Harper, who covered minority-owned businesses,
have left, and have not been replaced.
Adam Geller, a general assignment business writer, has
been assigned to cover the workplace beat until Maggie Jackson
Geller can be reached at 212/621-6919.
Business writer Bruce Meyerson, who covers the telecom
beat, went on leave. Michelle DeArmound, a Los Angeles-based
political writer, also left.
a veteran of NBC's "Today" show, was named senior
executive producer of "The Early Show," replacing
who is leaving at the end of May.
former technology reporter for ABC News and CNET, has resigned
as CEO of NIC Co.
home editor; Anthea
Leontos, beauty editor, and Barbara
Jones, features editor, have left Real Simple
63, who is a national correspondent for ABC News, will retire
April 30 after 26 years with the network.
Maria Celeste Arraras,
former host of the Univision newsmagazine "Primer Impacto,"
will join Telemundo, the Spanish-language network which
is being acquired by NBC.
The Puerto Rican journalist, who lives in Miami, will
become managing editor and anchor of a new 5 p.m. news magazine,
"Al Rojo Vivo." The bilingual journalist will
also contribute to NBC News programs like "Dateline."
Moscow bureau chief of The New York Times, was named
the paper's chief correspondent, replacing R.W.
Apple Jr., who is now an associate editor.
a political writer for Newsweek, has joined Rolling
Stone as national affairs correspondent. He will oversee
previously at WMAR-TV in Baltimore, joined NBC 10, Bala
Cynwyd, Pa., as the assistant news director, reporting to
who is VP/news.
66% OF ADULTS GO ONLINE
Sixty-six percent of adults in the U.S., comprising 137
million people, are accessing the Internet, up from 127
million last fall, according to the latest results of a
Harris Poll that was conducted in February and March of
The survey shows more than half (55%) of all adults access
the Internet from home; 30% access it from work, and one
in five adults goes online from a school, library, cyber
cafe or other location.
These numbers show a slight increase in Internet penetration
since last fall.
The profile of Internet users still has a bias towards
the more affluent, better educated consumers.
Harris surveyed 2,038 adults by phone.
'RUKEYSER'S WALL STREET' PREMIERS
"Louis Rukeyser's Wall Street" made its premier
on April 19.
Full page newspaper ads heralded his return with large
type headlines that said: "Same Night. Same Time. New
Rukeyser's new show will appear at 8:30 p.m. (ET), which
means it will compete directly against his old show, "Wall
$treet Week," which was renamed "Wall Street Week
The move is viewed by industry observers as a coup for
CNBC because Rukeyser has a strong appeal among viewers
who are approximately 55 years old, and CNBC has been reaching
out to this demographic group in the past year.
Also, Rukeyser gives CNBC a stronger presence on primetime
TV, which has been a goal of the network.
Rukeyser was dropped as host of "Wall $treet Week
with Louis Rukeyser" by Maryland Public TV, which co-produces
Rukeyser, 69, had done the show for 32 years.
PBS EXPANDS 'FRONTLINE' SERIES
PBS will expand its investigative series "Front-
line" by premiering an international edition, "Front-line/World,"
on May 23.
The hour-long magazine-format program will offer a forum
for reporting on global issues.
Stephen Talbot, a former producer with KQED in San Francisco,
is editor of the series that will run through early 2003.
Frontline/World, headquartered at KQED, will air in Frontline's
normal Thursday time period.
may start a new magazine for women approaching 40
as a spin-off to Jane, a magazine for teenage girls.
If economic and other conditions permit, the magazine,
to be called Elizabeth, could begin publication in
late 2003 or 2004.
It would compete with Meredith Corp.'s More magazine,
whose ad revenue jumped 89.6% in 2001 to about $27.5 million.
Edition, April 24, 2002, Page 7
ON WPP ISSUE
to NASDAQ by this NL about a complicated earnings report
put out by the NASDAQ-listed company of one of its directors
have gone unanswered for a month.
earnings report was put out in February by the WPP Group,
whose CEO, Martin Sorrell, sits on the NASDAQ board.
A key statistic
in the 26-page report, a 20% decline in per share earnings,
was mentioned by only one other medium besides this NL-The
Financial Times of London.
publications concentrated on earnings before taxes, investment
gains, write-downs, etc., which were highlighted by the
WPP report. The per-share figure was not mentioned in the
text of the release. It only appears in a table on page
ad campaign of NASDAQ, which has included full page ads
in the Times and a double-truck ad in the April 9
Washington Post, says the exchange decries "obfuscation"
and pledges "responsibility for providing complete
and accurate information."
"We believe the active management of quarterly earnings
and obfuscation of risks and liabilities can lead to a slippery
slope of overstatement of performance and understatement
and other directors of NASDAQ are listed in the ads as well
as numerous CEOs.
about its financial report that resulted in press coverage
that missed some key statistics (such as debt rising from
$35 million to $1.52 billion), has said it is in compliance
with all financial reporting regulations of the United Kingdom.
the ad suggests that companies listed on NASDAQ are to follow
U.S. accounting conventions.
IR Institute recently recommended that actual or GAAP earnings
be placed ahead of "pro forma" results in an earnings
release. GAAP stands for generally accepted accounting principles.
Another statement in the ad is: "We believe that corporate
ethics take root in the corner office and with the board
conversations have been held with NASDAQ officials or their
representatives about the WPP earnings report but NASDAQ
has yet to craft a response to the situation.
BOB DOLE LOBBIES FOR MALAWI
Former Senate Majority Leader Bob Dole is lobbyist for
Malawi, one of Africa's poorest nations.
His firm, Verner, Liipfert, Bernhard, McPherson and Hand,
is receiving $300,000 in annual fees from the country, where
the average life expectancy is 37 years for both men and
women. Malawi's ten million people face an HIV/AIDS epidemic,
deforestation and erosion, among other problems.
VLBM&H's contract calls for it to promote a "greater
and deeper appreciation and recognition in the USA of Malawi's
role as a friend and economic partner of the USA."
It will work "diligently to secure USA businesses
and individuals to invest in and visit Malawi and purchase
Malawian goods and services at favorable prices."
CPAs HIT BY NEW YORKER ARTICLE
The April 22-29 New Yorker has a profile of former
Securities & Exchange Commission Chairman Arthur Levitt,
concentrating on his battles with the accounting industry.
The article, by Jane Mayer, says the accounting trade underwent
a "cultural transformation," and that "instead
of overseeing corporate America, it was joining forces with
Geoffrey Pickard, VP of communications and PR, American
Institute of CPAs, said of the article: "It's old news
and one person's opinion."
Levitt told Mayer: "The kind of greed that produced
Enron and Arthur Andersen was symbolized by the way the
companies dealt with stock options."
One of Levitt's early battles with the accounting industry
was over options.
Critics, Mayer notes, claimed that the accounting convention
that kept such expenses off the books was "deceptive."
The battle with CPAs over how options were to be treated
turned out to be a "defining moment" for Levitt.
CPAs March 14
A similar article on CPAs ran as the lead story in the
March 14, 2002 Wall Street Journal.
A subhead said: "How Decade of Greed Undid The Proud
Respectability of a Very Old Profession."
It called the prospects for Arthur Andersen, "Dim."
The article noted that the AICPA e-mailed its 340,000
members, urging them to contact their local lawmakers to
lobby against any bills that could impose burdens on small
CPA firms and the nonpublic companies they audit.
The AICPA also hired Qorvis Communications, Washington,
D.C., grassroots lobbying firm, to seek support from other
H-P's FIORINA TERMINATES
In a memo to Hewlett-Packard employees, Carly Fiorina,
CEO of H-P, said the employee who admitted to leaking two
company memos to The San Jose (Calif.) Mercury News
Fiorina, who did not identify the employee by name or
position, said an internal investigation of the voicemail
leak to the newspaper indicates the message was intercepted
from Bob Wayman's home or cell phone, or through unauthorized
access to and use of Wayman's voicemail password. Wayman
is CFO of H-P.
"I find all of this reprehensible, as I know you
do," Fiorina said in her April 17 memo, which was obtained
by The Wall Street Journal and reprinted on the paper's
website. "We will continue to investigate these instances
fully," she wrote.
Edition, April 24, 2002, Page 8
nearing graduation as well as recent grads have been writing
us about their experiences in the PR job market and
asking for advice. Several said PR firms told them they
would be glad to provide jobs if only the students would
bring in their own accounts.
The jobseekers have exhausted
themselves sending letters to PR firms, companies and employment
agencies and going on interview after interview that led
nowhere. Many are working as waiters or in similar jobs
to earn subsistence money while waiting to break into PR.
Our advice is that the
agencies that told them to bring in business if they wanted
a job were giving them an invaluable education in what the
PR business is all about-contacts.
We advised the PR hopefuls
to take a different tack. Visit your local business district,
we said. Go store-by-store asking what communications help
these businesses might need. Chat with the managers. Get
to know their problems. Canvas office buildings the same
way. Offer to help with any problem they may have.
That is the definition of PR at many firms: "We'll
do anything the client wants." This could include many
personal favors such as helping one of their children to
get into college; planning a company anniversary, or learning
their business by helping in the store. It may be far easier
to start your own business than to land a job at someone
else's business, we advised the neophytes.
Become active in a
local charity such as the Red Cross or United Way, we said.
Volunteer to help in any way. Go to the committee meetings
and committee dinners (which will be much cheaper than the
$500 or $1,000 banquets). Plan on doing this for many years.
Some of the most successful PR pros spend a good number
of their nights at one charity event or another. Examples
include such PR greats as Washington, D.C.'s Bob Gray and
New York's Benjamin Sonnenberg. Join clubs and groups of
any type where businesspeople congregate, we advised.
The people at charity
events are normally the business leaders of the community,
state or nation. If one of them asks you to join
his or her company or hires you as a counselor, you'll come
in at the top. For many years CEOs hired the reporters covering
them as their PR department heads. Build your own persona
because that will pay off the most in the end, we said.
The only secure people in PR are the "rainmakers."
If you join a PR firm
or company you will enter arenas that are under intense
pressures that can stunt your personal and professional
Almost all the big PR firms have sold out to ad conglomerates
and now have punishing financial goals to meet. Individualism
is frowned upon. The PR firms have spent millions in recent
years on ad campaigns, winning awards and starting their
own trade group (at dues of up to $50,000 each annually!)
because these activities "build the brand." But
pennies are pinched if any PR pro asks for funds to build
his or her press contacts. Another symptom of the erasure
of individualism is that speeches by agency people have
all but disappeared.
The same phenomenon can be seen in the ad world. AdWeek
editor Alison Fahey complained March 18 that the colorful
personalities of yesteryear seem to be gone. One adman said
it's a "casualty of all the consolidation." Another
said, "The agencies themselves don't have personalities."
Brendan Ryan, CEO of the Foote Cone & Belding unit of
Interpublic, said April 18 that the tremendous pressure
to meet the demands of Wall Street, particularly the pressure
for short term earnings, is hurting advertising.
PR hopefuls need
to study today's political and business power landscape.
An excellent place to start is the article in the April
22-29 New Yorker on former SEC chairman Arthur Levitt's
battles with the "Big Five"accounting firms. "They
waged a war against us, a total war," Levitt told the
magazine. Companies form coalitions and get their way via
the Congress by making hefty contributions, bypassing the
regulators, the article says. "Professions," such
as accounting, PR, security analysis, and IR, instead of
putting the "brakes" on the business community,
have made "keeping their customers happy" a prime
goal. Companies expect their people in accounting, PR, etc.,
to be loyal to the company first and their professions second...the
same New Yorker issue, in an article headlined "Tax
Cheat, Inc.," noted that Ingersoll-Rand, Woodcliff
Lake, N.J., is saving $40 million a year in taxes by having
moved its h.q. to Bermuda last December. Other companies
doing this include Tyco, Cooper Industries and Stanley Works.
Tyco has two NIRI members-Kathy Manning and Sherry Richardson.
Cooper also has two-Richard Bajenski and John Breed...recruiters
said that in the wake of Enron/Arthur Andersen companies
are looking more for external PR people and less for employee
PR specialists. Don
Sheppard, founder of Sheppard Assocs., 85-employee
PR firm based in Glendale, Calif., that was purchased by
Ketchum in 1999, has left the firm. Ketchum announced in
1999 that Sheppard would continue to head it.