Edition, May 8, 2002, Page 1
B-M RESIGNS $2M GATORADE BIZ
the $2 million Gatorade account because it wants to pursue
more Coca-Cola business, Chet Burchett, president/B-M USA,
told this NL.
has picked up the account. B-M's Jim Motzer, who headed
the Gatorade account at the firm's Chicago office, will
shift to F-H.
Burchett said last week
he "advised Gatorade ten days ago that we wanted to
pursue global Coke business."
Sonya Soutus, director
of corporate communications at Coke, said B-M also has done
marketing communications work, but would not get into details.
WPP Group's B-M has worked
for Gatorade since the mid-`80s and won additional business
in March when it beat out Omnicom units Porter Novelli and
Ketchum, for a special assignment.
PHILIPPINES RECRUITS WEBER
The Philippines Dept. of National Defense is relying on
Weber Shandwick to keep in touch with the Pentagon, White
House, Congress and various federal agencies under a two-year
contract worth $20,000 a month.
The Philippines has the second biggest deployment of U.S.
forces-after Afghanistan-in President Bush's "war on
terror." The 1,000 U.S. troops have been training Philippine
soldiers to fight Abu Sayyaf rebels who want to establish
a Muslim state in the southern part of the country. The
Abu Sayyaf group is said to have ties with Osama bin Laden's
Barry Rhoads of Rhoads-Weber Shandwick Government Relations
oversees the Philippines account. He was deputy general
counsel for the U.S. Base Realignment and Closure Commission
and a trial attorney at the Justice Dept. before that.
H&K'S RICE IS GCI's SAN
Hill and Knowlton's San Francisco general manager Rick
Rice has been named president of GCI Group's office in that
Rice also served as H&K's global technology practice
director, and has counseled clients, such as Yahoo!, Gateway,
Compaq and E*Trade Group.
Prior to joining H&K in 1993, Rice was a founder of
Belcher & Rice Comms., which did corporate, financial,
crisis and marketing communications work.
RUBENSTEIN CALLED IN FOR CHURCH
Rubenstein Assocs. is helping the Diocese of Rockville
Centre-which has more than 1.5 million Catholics living
in New York's Nassau and Suffolk counties-implement its
plan to deal with priests charged with sex abuse, according
to Gary Lewi, senior executive VP at the firm. "Our
work is very straightforward," he said. The job, said
Lewi, is to spread the message that the Diocese is committed
to confronting the sex abuse problem. Seven Long Island
priests have been accused of abuse. They were transferred
to other parts of the country.
Joanne Novarro, director of information for the DRC, did
not return a call about why the Church needs PR and why
it hired RA.
Lewi, however, called RA the biggest firm on Long Island,
where the counties are located. RA reps the Association
for a Better Long Island, and Republic Airport.
Lewi was Press Secretary for former Sen. Al D'Amato, the
proud Long Islander who hails from Island Park.
F-H LENDS ORSO TO ST. LOUIS
Fleishman-Hillard has "donated" Jim Orso to
the Archdiocese of St. Louis to serve as acting director
The F-H senior VP officially joined the Archdiocese's
office of communication April 23. He "is on loan to
the Archdiocese for several weeks to assist in handling
expanded communications needs resulting from the high level
of public interest on the issue of sexual abuse by priests,"
said a statement from Timothy Dolan, Auxiliary Bishop.
The former St. Louis Globe-Democrat metro editor
is to communicate with both Catholics and the entire community
about the archdiocese's commitment to "promote an open
dialogue and eliminate the evil of child abuse and sexual
abuse from our midst," according to Dolan.
60, has retired after 37 years with General Motors' PR unit
and is opening his own firm in Washington, D.C...O'Dwyer's
Directory of PR Firms, 2002, sports over 420 individual
company logos, as well as Worldcom and Pinnacle member logos.
Firms which include logos and agency statements with listings
are also listed on www.odwyerpr.com. The 2002 Edition lists
125+ new firms. $175 from the J.R. O'Dwyer Co.
Edition, May 8, 2002, Page 2
N.Y. TIMES RAPPED FOR ANTI-ISRAEL
Prominent New York Rabbi
Haskel Lookstein is calling for a one-month boycott of the
New York Times starting May 9 to protest the "shockingly
biased reporting" and "unfair and unbalanced reporting
of news from Israel," according to a full-page ad and
letter to the editor published in the May 3 Jewish Week.
"Every day one sees
misleading headlines, photographs chosen to elicit sympathy
for suffering Palestinians at Israel's expense, and disproportionate
space allocated to Palestinian perspectives and spokespersons,"
reads the ad. "Noticeably missing are equal portrayals
of Israeli victims of Palestinian terror, adequate reporting
of Palestinian and Arab rejectionism and intransigence,
and a reluctance to properly portray the corruption, murderous
dictatorship and complicity of the Palestinian Authority
in its terrorist campaign against innocent Arab and Israeli
civilians." it continues.
To the editor, Lookstein
wrote: "It is not enough to send letters and e-mails
to the Times; one has to act in accordance with one's
He urges NYT subscribers
to call the paper and explain why they want their subscriptions
suspended. That's the only way the Times will get
the message, in his view.
The Rabbi also wants
Jewish organizations to suspend placing obituaries in the
Catherine Mathis, VP-corporate
communications, said, "We are very aware of the great
sensitivity of news developments in the Middle East."
WAMU USES BABBITT FOR 'GREEN'
Washington Mutual has retained former Interior Secretary
Bruce Babbitt to help defuse controversy over its plan to
build a "new city" of 10,000 people in California's
Santa Monica Mountains.
WAMU plans to develop the Ahmanson Ranch, a former cattle
and sheep ranch, that it acquired via the $10 billion acquisition
of H.F. Ahmanson savings and loan company in 1998.
Opponents of the potential 3,050 home golf course project
predict massive traffic nightmares and various environmental
calamities. They are led by the "Save the Ahmanson
Ranch Coalition," a group co-chaired by director Rob
Reiner and actor Martin Sheen.
SARC contends that WAMU can achieve tax benefits and much
goodwill if it turns the 2,800-acre property over to the
public or a conservation group for use as a park. WAMU believes
it can get the best return for investments if it goes ahead
with the $2 billion project. Its CEO Kerry Killinger has
agreed to meet with SARC officials if they first meet with
Babbitt. The ranch project was first approved by Ventura
County in 1992, but its construction was thwarted by lawsuits.
WAMU has $275 billion in assets, and plans an aggressive
national expansion drive as evidenced by its acquisition
of New York's Dime Bancorp earlier this year. Its first-quarter
net jumped 12.8 percent to $950 million.
BEERS WANTS $600M FOR PROPAGANDA
U.S. propaganda chief Charlotte Beers has asked a House
subcommittee for a five percent hike in the public diplomacy
budget to $595 million. The former J. Walter Thompson and
Ogilvy & Mather CEO said the U.S. has to "improve
and magnify the ways in which we are addressing people of
the world-not necessarily other world governments-but people."
That outreach is especially targeted at "disaffected
populations" in the Middle East and South Asia, where
a poor perception of the U.S. "leads to unrest, an
unrest that has proven to be a threat to our national and
international security," she said during her April
Beers told the House panel she needs to increase polling
by the Bureau of Intelligence and Research in "Muslim
countries and communities to provide policymakers with information
on foreign publics' attitudes, perceptions and opinions
so public diplomacy messages can be more effectively targeted."
The Public Diplomacy and Public Affairs chief talked about
the need for other research "enhancements." Those
include increased polling in sub-Sahara Africa on HIV/AIDS,
democracy and the economy; focused polling in Indonesia,
Thailand and the Philippines; opinion research studies in
Mexico, Brazil and Venezuela and the Caribbean; a mix of
focus groups and polling in Russia; studies in Europe to
gauge the level of anti-American sentiment, and targeted
polling in the Middle East on a variety of issues.
Beers said the State Dept. is committed to working with
foreign broadcasters to produce documentaries that highlight
positive aspects of American life, culture or community.
She noted that the State Dept. is using $15 million from
the Emergency Response Fund to pay for "an aggressive
campaign of message placement." The plan, she explained,
"is to air short video programs profiling the lives
of certain Muslim-Americans" in targeted media in nine
D&M COLLECTS $400K FROM
Dickens & Madson Canada, the firm that spread news
of an alleged assassination plot against Zimbabwe president
Robert Mugabe, has a contract worth $225,000 from his government.
The firm has received $400K from Zimbabwe due to heavy travel-related
expenses, says its president Ari Ben Menashe. The parties
have not as yet issued formal amendments to the contract.
Menashe claimed that Morgan Tsvangirai, who lost to Mugabe
in the presidential race earlier this year, was behind the
plot. Menashe distributed a grainy video said to be of Tsvangirai
discussing the plan to kill Mugabe just prior to the election.
Tsvangirai denied being part of any plot, and dismissed
the video as part of a smear campaign.
D&M's contract includes a provision that allows a
$20,000 bonus, if by yearend: "Zimbabwe is generally
perceived internationally as being a peace loving and progressive
member of the international community."
Edition, May 8, 2002, Page 3
EDITORS LAUD MEDIA COVERAGE
The editors of three Catholic publications-The National
Catholic Reporter, Commonweal, and America-agreed
that the secular print media have done a good job covering
the priest scandal in interviews with Tim Rutten of The
Los Angeles Times.
Since January, at least 177 priests accused of molesting
children have resigned or been removed from their ministries.
Father Thomas Reese, S.J., who is editor of America magazine,
said there cannot be too much coverage, as long as there
is one child in danger.
Wake Up Call
While some people in the church feel the headlines and words
give the false impression that all priests are pedophiles,
Reese said the problem is "so serious that many people
inside the church had to be hit over the head with a 2-by-4
before they woke up and began to deal with it."
Margaret Steinfels, who edits Commonweal, a biweekly
journal of opinion, said the L.A. Times and The
New York Times, where her husband Peter Steinfels is
a religion writer, have done "a very good and balanced
job," and The Boston Globe has done what it
had to do.
She believes newspaper editors must continuously ask themselves
"whether this is a story they're reporting or one that
"So far, though, I don't think there have been any
egregious errors," she told Rutten.
Tom Roberts, who is editor of the National Catholic Reporter,
a weekly newspaper, said his paper has been reporting on
this problem for 17 years, but the story never took off
nationally until the Globe, N.Y. Times and
L.A. Times got involved.
Roberts, who singled out the Globe and its editor,
Marty Baron, for praise, said it shows the effect the press
can have when it mobilizes itself in a responsible way around
an important issue.
Roberts believes David Briggs, a reporter for The Cleveland
Plain Dealer, also deserves credit for "doing a
superb job of bringing the problem to light in that diocese."
Reese and Steinfels said they would like to see a more sustained
media focus on the problem of child abuse. "If I were
advising newspaper editors right now, I would say it's time
to expand the story beyond the Catholic clergy," said
WSJ EDITOR: MAKE NO DEALS
Barney Calame, who is deputy managing editor of The
Wall Street Journal, said business reporters should
be aware of the danger of being manipulated by PR people.
In a speech he gave April 28 at the annual meeting of
the Society of American Business Editors and Writers, in
Phoenix, Calame said regular sources can sometimes try to
develop a sense of obligation among the reporters they work
with or exact a favor in the future.
"Our job as reporters is to make sure we have some
control of the way we're manipulated," said Calame,
who noted business journalists are faced with an increasing
number of ethical dilemmas as they try to access hard-to-get
He gave an example of a business reporter placed in a
situation where a source, say a CEO of an important company,
will give out valuable information only if the words, "decline
to comment," follow their name.
Using the information, no matter how necessary it is to
the story, without attributing it to the source is ethically
questionable, Calame said.
"The problem here is you've lied to your readers,"
he said. "This guy has spun you for an hour and a half
and you've wiped his fingerprints completely off the story."
awarded the National Magazine Award for General Excellence,
the most sought-after prize in magazine publishing.
The Maine Times,
which started in 1968 as a crusading weekly newspaper
on environmental issues, focusing on the paper industry,
has ceased publishing.
Nine newspapers have
added The Wall Street Journal's special pages
to their Sunday editions. Sixty-two newspapers, with a total
circulation of 9.6 million, are now publishing the branded
pages in their Sunday editions, making it the largest personal
finance publication in the U.S.
is seeking entries for its fourth annual Inc Web
Awards, recognizing companies that have used the web to
transform the way they do business.
Entry forms are available at www.inc.com/web
The Toronto Business
which was started last April, has stopped publishing.
Bloomberg has several
openings available for reporters, editors and headline
writers in all of its bureaus. The jobs are posted on the
New York Financial Writers' Assn.'s website at www.nyfwa.org.
Newspaper Assn. of
America's Spring 2002 Competitive Media Index shows
55.5% of adults read a newspaper each weekday, up from 54.3%
in the Fall 2001 CMI, which itself was a gain over the 53.5%
reported at this time last year. Sunday readership held
steady at 63.9% of adults reading the paper each week.
Dr. Nancy Snyderman,
ABC News medical correspondent, was suspended for a week
for allegedly making a radio commercial for Tylenol.
news continued on next page)
Edition, May 8, 2002, Page 4
USA TODAY GETS NEW EDITORIAL
Carol Stevens, 46, was promoted to editorial page editor
of USA Today by Karen Jurgensen, editor of the McLean,
Stevens, who was named deputy editor of the editorial
page in 1999, will succeed Brian Gallagher, who was promoted
to executive editor last month.
She will start her new job on June 1.
GIBBS TO CO-HOST 'WALL $TREET
Maryland Public TV has named former financial analyst
Karen Gibbs to co-host "Wall $treet Week with Fortune."
Gibbs, who is currently with Fox News Channel, signed
a three-year deal to join Geoffrey Colvin of Fortune
as host of the weekly program, which will debut in June.
Gibbs, 49, was a VP and senior futures analyst at Dean
Witter before joining CNBC, and later Fox.
MSNBC HIRES NACHMAN AS TOP
Jerry Nachman, a former newspaper editor, TV producer
and radio newsman, was named editor-in- chief of MSNBC.
He was also named a commentator on a late-afternoon talk
show, where he will discuss the events of the day.
Erik Sorenson, the president of MSNBC, which is owned
by Microsoft and General Electric, said Nachman will guide
the editorial staff as it plans news coverage, advising
them on which news to cover and how to approach stories.
WEISBERG NAMED EDITOR OF SLATE
Jacob Weisberg was named editor of Slate.com,
succeeding Michael Kinsley, who was founding editor of the
Redmond, Wash.-based online magazine.
Weisberg, who was Slate's chief political correspondent,
will begin as editor immediately and will be based in Slate's
New York bureau.
COHEN TO EDITOR OF HOUSTON
Jack Loftis, 67, who has led The Houston Chronicle
newsroom for 15 years as its top editor, will retire July
1 and be succeeded by Jeff Cohen, 47, who grew up in Houston
and is currently the editor of The Albany (N.Y.) Times
Both papers are owned by The Hearst Corp.
Cohen is married to Albany criminal defense lawyer Kathryn
WORKING MOTHER GETS NEW EXEC.
Gail Belsky has joined Working Mother magazine
as executive editor.
Belsky had worked in Time Inc.'s custom publishing division,
where she created and edited two women's service magazines
for Target Stores.
Christine Ford, who is managing editor of WM, will oversee
who is deputy managing editor for local news, visuals and
technology at The San Jose Mercury News, was awarded
a fellowship at the Neiman Foundation for Journalism at
was promoted to editor-in-chief of Air Force Magazine,
succeeding John Correll, who retired.
previously a reporter for KHQ-TV in Spokane, Wash., has
joined NBC 10 in Bala Cynwyd, Pa., as a general assignment
an A/E at PR 21, is working nights as a reporter for The
Chicago Sun-Times, covering the party beat.
Homan's news items and photos fill a full-page every Saturday
in the Chicago tabloid. Her page is called "Susanna's
Homan, who covers music concerts, restaurant and nightclub
openings and other events in Chicago, also has a Friday
segment on WKQX radio, where she reports on upcoming weekend
She goes mostly to events that will appeal to adults in
their 20s and 30s. She can be reached at 312/396-9750.
who had covered the technology beat for nine years, has
stopped prowling the Silicon Valley beat to focus on drug
companies for Fortune.
Azizah, which began
18 months ago as a quarterly, is looking for articles that
will dispel negative images about Muslim women in the U.S.
Tayyibah Taylor is editor-in-chief of the Atlanta-based
magazine, which also has standing features on fashion, food,
decor, health, travel, books and personal finance.
The writer's guidelines are published on the magazine's
Taylor can be reached by e-mail at taylor@
Lewis, who is Fortune's technology editor,
has launched a new website (fortune.com/ontech).
Stone's content is being retooled to focus on
shorter, newsier stories on music, movies and other forms
A new managing editor will also be hired
to replace Robert Love, who is stepping down.
a science magazine, has been started by 21-year-old
Adam Bly, who is editor and president. The first issue is
on newsstands throughout the U.S. The magazine, which is
based in Montreal, is financially backed by Rich Leckner,
who owns Maison Bison, a PR firm in Montreal.
Edition, May 8, 2002, Page 7
IPG DROPS PR
AS SEPARATE CATEGORY
which says its Weber Shandwick unit is the largest PR operation
in the world, has stopped the separate reporting of PR as
a financial category.
In new categories
unveiled when IPG reported quarterly earnings May 2, "marketing
communications" includes direct marketing, sales promotion,
event marketing, healthcare, PR, branding, and interactive,
in that order.
was reported separately, it was down 25% in Q4 of 2001 and
down 5% in the year. The new MC category, accounting for
26.6% of revenues in Q1, was down 14% in the quarter, IPG
UBS Warburg, noting that the "major difference"
in IPG's new categories is that PR has been lumped together
with direct marketing, sales promotion, etc., estimated
that PR was down 30% in Q1.
(Ketchum, Fleishman-Hillard, etc.) reported April 30 that
PR revenues were down 9.3% in the first quarter and attributed
this to lower spending in tech PR.
John Dooner and CFO Sean Orr did not go into the reason
for PR's decline but Warburg attributed it to a drop in
tech PR budgets.
WPP Group (Hill and Knowlton, Ogilvy PR) in late April reported
a 12.8% decline in PR fees in Q1.
were down 15% in Q1 to $1.42 billion. Earnings, on a comparable
basis, were down slightly to $66.7 million, or 18 cents
a share, from $76.6M, or 20 cents, in the same 2001 quarter.
quarter, under new accounting rules, does not include depreciation
of good will, as did Q1 of 2001, when actual net was $28.7M,
or 8 cents.
Most companies are making what OMC CFO Randall Weisenburger
said is an "apples to apples" comparison of the
two quarters (removing intangibles from Q1 of 2001).
net rose 11% to $128M, or 68 cents a share, on sales of
$1.7B, up 8% (removing intangibles from the same 2001 quarter).
annual report said it acquired 39 companies in 2001 for
$844M in stock, cash and assumption of liabilities, and
now conducts business via 1,500 subsidiary companies. A
few acquisitions are known but OMC refuses to identify most
of them except to say that "relatively small transactions"
were involved. IPG has made more than 200 unidentified acquisitions
to questions from analysts, IPG said its net debt was a
little over $3 billion at the end of Q1. OMC would not estimate
what its debt is. The annual report indicates about $2.5B
company supplied balance sheets with its earnings report.
They are due to the SEC May 14.
Los Angeles, acquired ServiTrust Corp., a telemarketing
firm. PRS, which is publicly traded on NASDAQ, specializes
in developing and promoting websites. It also operates Boxing.com.
NIRI ADOPTS 12-PART ETHICS
The National IR Institute, headed by Don Eagon, VP-IR
of Diebold, adopted a new "rigorous" 12-part ethics
code to replace its current seven-part code.
The 5,300 members have until May 15 to sign the code or
face "forfeiture of membership privileges."
The IR industry has been under fire lately because of
IR practices involved in the Enron scandal and the spread
of "pro forma" or hypothetical earnings that emphasize
the positive and may mislead investors.
The SEC and a number of states are investigating the practices
of security analysts (whose stock advisories are 99% positive
or at least neutral).
A Senate panel in April approved legislation that would
make it easier to prosecute stock fraud cases. NIRI had
lobbied hard for the 1995 Securities Reform Act that made
it harder to sue auditors in fraud cases.
Ted Pincus, chairman emeritus of the Financial Relations
Board, said April 30 that Enron was afflicted with "lapdog
accountants, attorneys, investment bankers and PR resources"
and that PR and IR must overcome "the yellow streak
of spinelessness that has infected our profession and similar
corporate services since the 1980s." He spoke at dinner
where he received the "PR Pro of the Year Award"
The NIRI code calls on members to avoid "even the
appearance of impropriety"; provide analysts and media
"fair access to information"; fairly disclose
"important information," and report to authorities
"fraudulent or illegal acts within the company."
The full ethics code is at www.niri.org.
LEADERSHIP FAULTED AT PRSA,
Failure of leaders of PR groups to speak out has been
criticized in an editorial by Brian Kilgore, PR counselor
formerly with Burson-Marsteller and other firms, who now
edits BAK's Report, Toronto (www.briankilgore.com).
"Joann Killeen, the elected head of PR Society of
America, is the most important PR woman in America, but
try to find anything she ever said," wrote Kilgore.
He also faulted John Clemons, VP of internal communications
at Nextel, who is chairman of the International Assn. of
Business Communicators, and Tony Ivarone, president of the
Canadian PR Society. Kilgores is an ex-president of CPRS.
"The biggest PR leadership failure at PRSA, IABC
and CPRS is the refusal of the elected and paid leaders
to stand up and be counted in front of audiences that are
important to members," he wrote.
Also faulted for not speaking were Catherine Bolton, executive
director of PRSA, and Julie Freeman, paid president of IABC.
The 1,600-member CPRS is handled by a consultant.
The associations are making "no effort" to implement
a PR for PR program that would help give PR pros their place
at the "right hand of the CEO," said Kilgore.
Also faulted was 2001 PRSA president Kathy Lewton for supplying
the text of only one speech.
Edition, May 8, 2002, Page 8
--WPP Group reports PR down 12.8% in first quarter
of 2002 after being down 6.7% in 2001. PR was the category
"most affected" at WPP.
says PR is down 9.3% in Q1 of 2002.
--Interpublic says its PR units were down 5% in 2001, down
25% in Q4 of 2001, and are in a new category that
was down 14% in Q1 of 2002.
UBS Warburg, noting the
loss of a separate figure for PR at IPG, which claims to
have the largest single PR unit (Weber Shandwick), estimated
the first quarter loss in PR income at 30%.
The big ad conglomerates,
which invested billions in PR to smooth out recessions,
are finding PR to be anything but recession-proof.
Edelman PR Worldwide
and Ruder Finn, the two big independents, were down 5% and
4.5%, respectively, in 2001. They don't report by the quarter
so we don't know Q1 2002 results. The question is whether
the independents are faring better in the downturn than
ad agency owned units.
know one thing after listening to the analyst conference
calls hosted by IPG and OMC executives last week.
The information-averse world of the big conglomerates is
the opposite of the information-providing culture of PR.
WPP would not even let us or any reporter listen to its
conference call. IPG lets reporters listen but bars questions
by them. OMC said it would allow reporters' questions this
year but the call was ended after 43 minutes without us
(or many others) getting on line. Last week we reported
how George Mannes of TheStreet.com
happened onto the recording of a BellSouth IR person deciding
who would get onto a company conference call. We're sure
someone at OMC put us at the end of the cue or blocked us
altogether. We e-mailed questions to the executives but
they were ignored.
OMC and IPG won't identify
the great bulk of the companies they acquire (except for
well known deals like True North by IPG). OMC refused to
give an approximate figure for its debt to the analysts.
highly respectful questioning by analysts at the conferences
is a far cry from the kind of questioning that reporters
would inflict on the executives. One flaw with the teleconferences
is that analysts can't see how the executives react to questions.
The analysts also can't work as a team, following up on
a line of questioning. The teleconference technique provides
a maximum of control over who gets to ask questions and
provides a minimum of information.
major general and financial press, were IPG, OMC and WPP
to face such a rabble, would tear the executives to shreds.
"What?!" they would exclaim to OMC execs, "You
don't know what your debt is? "You spent $844 million
in 2001 buying 44 companies you won't identify, borrowing
nearly $1 billion, and you won't even estimate your debt?!"
The OMC and IPG execs
would also be raked over the coals for failure to supply
balance sheets with sales and earnings reports. Companies
far bigger and more complex than either supply this information
(such as General Motors). IPG, with $3B in debt, and OMC,
with debt probably of $2.5B, both have had their credit
ratings lowered. OMC is now a BBB with the Credit Monitor
unit of Moody's KVM unit.
ad conglomerate conference calls produce a thin gruel of
information. Ditto for the copy in their annual reports.
IPG says McCann-Erickson won "Agency of the Year"
honors "in every region of the world" but doesn't
say who gave it these honors. Other honors are claimed,
some with the source and some without it. FCB New Zealand,
it is noted, was Advertising Age's "Asia Pacific
Agency of the Year." AdWeek named the Deutsch
unit "Agency of the Year." Weber Shandwick was
a "leading winner" at the PRSA awards (it won
one Silver Anvil while OMC's Ketchum won 10). Also cited
are awards from PR Week (U.S.) and SABRE (operated
by Paul Holmes). The OMC report says Ketchum now has 52
Anvils, "the most of any agency." Actually, Ketchum
has won 73 Anvils in the 52 years of the Anvil's existence.
The copywriter mixed up the numbers (who checks this stuff?).
Ketchum, it is also said, ranked as "the place where
PR people want to work" by The Holmes Report.
That too, is false. Ketchum was named as the "number
three big PR agency to work for." Ketchum has won so
many Anvils that the credibility of this award has been
The big ad agencies and
their PR wings are heavy advertisers in these award-granting
publications. Ad Age on March 18 carried a 40-page
ad section on the 100th anniversary of IPG's McCann-Erickson
give credit to OMC and IPG for immediately pointing out
in their earnings reports that Q2 of 2001 and Q1
of 2001 are not comparable because depreciation of goodwill
has been removed from the 2002 quarter. Diebold, headed
by NIRI chair Don Eagon, did not do this in its earnings
report. The result was that Bloomberg headlined, "Diebold's
first quarter net triples" and the Cleveland Plain
Dealer started off its story saying, "Diebold more
than tripled its first quarter earnings..." It is not
until 30 lines into the story that the PD says that, not
counting one-time charges in Q1 of 2001, "Diebold's
earnings were flat.