Edition, October 2, 2002, Page 1
F-H GRABS $3M L.A. POWER ACCOUNT
The Los Angeles Dept.
of Water and Power has awarded Fleishman-Hillard a $3 million
one-year contract to develop a corporate PR plan to communicate
to the 1.4 million power and 600,000 water customers at
the nation's largest municipal utility.
The Dept. sent out RFPs
to about 125 firms. Edelman PR Worldwide, Burson-Marsteller
and The Phelps Group were finalists.
F-H has worked for the
Dept. for the past five years on matters such as educating
customers about energy deregulation, launching its "Green
LA" program and handling a community relations program
with the Los Angeles Dodgers.
Doug Dowie is in charge
of F-H's Los Angeles office. He said the firm's Washington,
D.C., office will also work on the account.
BT PICKS PEPPERCOM FOR RE-BRANDING
has tapped Peppercom to handle a full "rebuilding of
BT's brand" in the U.S., as the former U.K. monopoly
admits it has a "huge amount to do" after the
breakup of its $10 billion partnership with AT&T, BT's
PR manager for the U.S., Diane Noe, told this NL.
Peppercom edged Omnicom's
Fitzgerald Communications for the work, which Peppercom
has called a "significant" piece of business.
Noe said good reviews from colleagues and Peppercom clients
helped in the "tough decision."
BT and AT&T's joint
venture, Concert Communications, which officially ended
in April, was aimed at expanding BT's reach in the Americas
while giving AT&T a stake in the European markets. CC
never lived up to its billing, reporting annual losses of
$800M at times in its four-year life.
BT has charged Peppercom
with heading an aggressive rebranding and media campaign
to make its presence in the U.S. markets known.
Deborah Brown, partner and senior director at Peppercom,
manages the account team.
PB GETS $2.2M ANGOLA PACT
Patton Boggs has signed
a $2.2 million one-year obbying contract with Angola's national
oil company to improve ties with the U.S. government. Corruption
within Angola's $6 billion energy sector is a key irritant
between the two countries. The U.S. estimates government
officials and their cronies skim about $1 billion from Angola's
yearly energy revenues.
CHRISTIAN COALITION USES
KCSA PR Worldwide is doing
PR for the Christian Coalition of America, says Ronn Torossian,
who recently joined the firm from Golin/Harris International's
He is promoting CCA President
Roberta Combs and her call to Congress to support President
Bush's plan to whack Iraq. Combs is inspired that Bush plans
to use "all means that he determines to be appropriate
to confront Saddam Hussein." She urges CCA members
to "pray for Saddam to be removed shortly." Combs
also tells members in her "action alert" to "pray
for the Iraqi people and for the removal of their dictator."
The Coalition's "God
Bless America-One Nation Under God, Road to Victory 2002
Conference" rolls into Washington, D.C., on Oct. 11-12.
It will feature a "Christian Solidarity for Israel
Rally" at the Ellipse near the White House. Televangelist
Pat Robertson is the founder of CCA.
KCSA also represents the
Zionist Organization of America. The firm's CEO Herb Corbin
is chairman of the American Jewish Committee's PR and communications
AMG WORKS TO SALVAGE IMCLONE
ImClone Systems, whose
founder Sam Waksal is charged with insider trading, uses
Abernathy MacGregor Group, a unit of France's Havas, for
PR. The company is also in the news because of the stock
trading of Waksal's friend, Martha Stewart.
AMG's David Pitts and
Andrew Merrill handle the account of the New York-based
biotechnology company. ImClone's PR man Jason Farber has
not been reached.
Waksal resigned his CEO
post at ImClone on May 22. He received a $7 million payment
under a "separation agreement." ImClone is trying
to recoup that payment after it found out that Waksal "in
contravention of company policy directed the destruction
of certain documents that were or could be perceived to
be material to the pending government investigations."
Waksal denies the federal charges.
ImClone posted a $43 million
net loss during the quarter ended June 30. Its stock trades
in the $8 range, down from a $75.45 52-week high.
Unger, who was EVP/worldwide operations at Manning,
Selvage & Lee, is now asssistant coach of soccer at
Iona College, New Rochelle, N.Y.
Edition, October 2, 2002, Page 2
NATIONAL PR UNVEILS ANTI-KYOTO
National PR launched on
Sept. 26 the Canadian Coalition for Responsible Environmental
Solutions, a group composed of more than 25 businesses and
trade associations largely opposed to the country's plan
to adopt the Kyoto global warming treaty.
The goal is to replace
the Kyoto Protocol mandatory emissions cuts with a "Made
in Canada" solution to pollution that includes corporate
incentives to adopt cleaner technology to improve air quality.
The Coalition noted there
is "growing unease among businesses and other groups
over the federal government's apparent readiness to commit
the country to a binding international agreement without
a concrete plan on how it will meet Kyoto's aggressive targets."
Canada has agreed to cut
its greenhouse gas emissions by 240 million tons by 2010.
"Canadians deserve a fulsome debate on the merits of
the Protocol," said Thomas d'Aquino, president of the
Canadian Council of Chief Executives, a Coalition member.
He noted that the Canadian
emission cut targets "represent a 30 percent reduction
in energy use for every Canadian, with important implications
for how we live and work."
Tom Donahue, CEO of the
U.S. Chamber of Commerce, met with Canada's Prime Minister
Jean Chretien on Sept. 23 and told him that his country
would be at a disadvantage with nations such as Mexico,
China and India if it complied with the greenhouse gas cuts.
The U.S. has not adopted the Protocol.
National is partly owned
BP AMOCO SUBPOENAS FLORIDA
After being sued by nine operators of its gas stations
in Florida, BP Amoco has served a subpoena to take a deposition
from Boca Raton-based TransMedia Group, the PR firm hired
by the operators to publicize their case against the oil
The operators allege BP Amoco, the third largest oil company
in the world, misled them into believing the company would
lease the stations to them for a full 12 years, via a series
of four-year contracts. The operators say BP Amoco will
not renew the leases after the first four-year term and
is "evicting" them without compensation for building
up the businesses. The lawsuit was recently moved from Broward
County Circuit Court, where it was filed, to U.S. district
court in Fort Lauderdale.
The operators hired TMG earlier this month to publicize
their charges against the oil company.
BP Amoco spokesman Richard Judy told this NL the company
is "confident" its contracts with the operators
were legal, but declined further comment because the matter
is under litigation.
Responding to the subpoena of his firm, TMG chairman Tom
Madden said in a statement: "Any effort to intimidate
us will only make us even stronger advocates in a just cause."
FOX NEWS CHANNEL CALLED ANTI-ISLAM
Fox News Channel is the most biased major media outlet
toward Muslims, Ibrahim Hooper, communications director
at the Council on American-Islamic Relations, told this
Hooper cited the recent Florida "terror scare"
as part of Fox's inflammatory reporting. While CNN's Larry
King was pretty even-handed in interviewing the suspected
terrorists, a Fox interviewer demanded they take a Fox-paid
lie detector test, he said.
CAIR also is upset with Fox broadcasters who allow guests
to launch into an anti-Islam tirade without being challenged.
Sean Hannity of "Hannity & Colmes" let televangelist
Pat Robertson call Islam's Prophet Muhammad a "killer,"
a "wild-eyed fanatic," "a robber and a brigand"
during the Sept. 18 program. Robertson dismissed Islam as
a "monumental scam" and ridiculed the Koran as
"a theft of Jewish theology."
Brian Lewis, Fox spokesperson, confirmed that the station
received many e-mails from CAIR, which he dismissed as a
special interest group. He stressed that 99 percent of them
were form letters. "We did get a few threatening letters,"
The Fox spokesperson emphasized that none of the purported
anti-Islam bashing appeared during its news programming.
CAIR officials, he added, were invited to rebut Robertson's
CAIR has asked for a meeting with Fox executives, but they
have not yet responded to the request, said Hooper. Lewis
said "that's not going to happen." Fox has officially
rescinded the offer to CAIR to appear on the network.
INTERPUBLIC PUZZLES MERRILL
Merrill Lynch can't figure out why new clients are signing
up at Interpublic while existing clients are either slashing
budgets or pulling accounts from the ad/PR combine.
"The disconnect between strong net new business and
organic revenue declines remains difficult to fully explain,"
wrote analyst Lauren Fine in a report released Sept. 25.
Fine wonders if the organic decline is a result of "continued
cuts in spending from existing clients, lower than advertised
spending from new wins or little to no increase in pricing."
She applauds IPG for averaging $800M in "net new business
wins" during each of this year's quarters. Wendy's,
Qwest and Coors are the standouts. Fine does note that new
business can take three to six months to start contributing
to a firm's bottom line because it must first "be wound
down with the former agency."
Though IPG has "underperformed the market," Merrill
remains "neutral" on its shares because of a "fundamental
weakness within its businesses as the company has endured
a number of restructurings over the last two years. Account
losses have exacerbated the organic declines, wrote Fine.
The analyst closes on a sunny note: "As new business
typically provides a window into future revenue growth,
there should be a decent support for the shares."
Edition, October 2, 2002, Page 3
OFFER PITCH TIPS
Club of New York got its new "Meet the Media"
season off to a start on Sept. 25 with a sold-out audience
of 185 people, who came to hear four network TV morning
producers tell them about pitching.
PCNY president and panel moderator, said 146 had pre-registered
for the luncheon on the club's new website.
consisted of Carol Story of "CBS The Early Show";
Patty Neger, ABC's "Good Morning America"; Andrea
Smith, NBC's "Today" show, and Matt Singerman
of Fox News.
began her career as a publicist in Cleveland, said coping
with all of the mail is her biggest problem. She brought
along about a dozen photos, which she passed around to the
audience. The photos showed large piles of unopened mail.
the PR people to watch a week's worth of shows to see where
their clients can get on a program. "I don't want to
hear a PR person say, `I can't because I have to work.'
This is your work," said Story.
was director of publicity for Prentice-Hall Publishers,
before joining GMA, is its coordinating producer mainly
responsible for producing live medical/health segments,
book and author segments and animal/wildlife features.
the importance of getting information and guests on an exclusive
basis before any of the other morning shows.
prefers to be told about a possible idea in a "short
and sweet" e-mail memo, followed up by regular mail,
containing supporting material, such as clips from a local
looking for stories that are interesting and emotional.
She said the interview with Heather Whitestone McCallum,
Miss America of 1995 who had a successful cochlear implant,
was "exactly the kind of story we want." Neger
thanked the PR firm, (Kovak-Likly Comms.) for giving ABC
access to her.
a TV veteran for almost 15 years, has been executive producer
for the last year of Fox News' national cable program, "Fox
& Friends," which airs from 6-9 a.m. Mondays through
He said the
show, whose ratings have been rising steadily, is open to
almost any "offbeat" idea as long as it has entertainment
always looking for a good story," said Singerman, who
can be reached at 212/301-3813.
focuses on the lighter news stories of the day with causal
and spontaneous discourse by the three anchors. The show
offers short, entertaining segments including celebrity
interviews, tabloid trivia and live performances, many of
which are conducted outside with crowds of passerbys that
gather on the sidewalk adjacent to Fox's street level studios,
said bookers get annoyed with publicists who show they are
not familiar with the program. He compiled a list of ten
"Things a PR Person Should Never Say to Fox & Friends
Producers." He gave them in reverse order of importance:
this segment work for your show?
9. Do you
have a minute?
8. I know
you are a morning show, but can I have a later segment?
7. I can't
do the show until tomorrow because I'm doing the CNN morning
6. What are
your hosts' names?
5. I love
your show-Jim Ryan is great. (Ryan is host of Fox's morning
program on the local New York channel.)
4. I sent
a pitch letter two months ago. Do you have it?
3. What time is your show on?
2. I think
this idea is boring and not right for your show but I'll
pitch it anyway.
1. I have
never seen your show can you tell me about it?
Smith, who has been Today's literary editor since 1991,
is responsible for booking and supervising all author segments
on the program and is also in charge of Today's Book Club.
the bookers and their beats at the four morning programs:
Morning America: Food, Margo Baumgart; General stories,
Sue Carswell; Contributors, Lisa Sharkey; Tony Perkins/Weather,
Gary Stein; Medical, Patty and Amy Schitz; Entertainment/celebrities,
Lifestyle stories, Betsy Alexander; Weekend Today
booking,Don Nash; Al Roker/Weather, Jackie Olensky; Books,
Early Show: General stories, Alex Williams; Lifestyle/
parenting, Janice DeRosa.
& Friends: Ron Messer, Lauren Sivan, Jess Todfeldt,
Megan Abernathy and Paulina Krycinski.
'TODAY' SHOW HAS BIG AUDIENCE
More people watch NBC's "Today" show than any
of the other TV morning news programs, according to Nielsen
Nielsen's totals show how many people were watching on
average for the third quarter of 2002 through Sept. 22.
NBC's "Today" show.......................5,626,000
ABC's "Good Morning America".......4,226,000
CBS' "Early Show"..........................2,338,000
Fox News' "Fox & Friends"..............705,000
CNN's "American Morning"..............464,000
CNBC's "Squawk Box".....................71,000
Early Show numbers are for the 7:47 a.m. to 8:34 a.m. block;
Squawk Box numbers are for the 9 a.m. to 9:30 a.m. block.
news continued on next page)
Edition, October 2, 2002, Page 4
TEEN BUSINESS MAGAZINE TO
Earl Graves Ltd., parent company of Black Enterprise
magazine, is starting a new business magazine aimed
at African-American teenagers.
Called Teenpreneur, the first issue is packaged
as a special editorial section with the October issue of
BE, which has a paid circulation of 450,000. A stand-alone
magazine will be published in the next year or two.
Teenpreneur will include stories about teenage business
owners, careers and investing and celebrity features about
what the stars do with their money.
BE previously published two related newsletters, Black
Enterprise for Teens and Kidpreneur News , which had a total
of 25,000 subscribers. These publications will be discontinued.
Alfred Edmond Jr., SVP/editor-in-chief of BE, will also
oversee the editorial direction of Teenpreneur. He is based
in New York at 212/242-8000.
PODER STARTS ENGLISH-LANGUAGE
Poder, a Portuguese
and Spanish-language business magazine, has begun an English-language
version. It is aimed at U.S. decision-makers with ties to
Poder, which has a circulation of 70,000 in Latin America,
is published by Zoom Media Group, Miami.
Cathleen Farrell is general editor of the new English edition.
San Francisco-based network, said that according to Nielsen
Media Research it now reaches more than 35 million households
in the U.S.
The network, which marked its fourth year in May, continues
to widen its program offering with the addition of "Thunderbirds,"
a fantasy adventure series, and the expansion of "Extended
Play," a guide to videogames, to seven days a week.
TechTV also recently increased its content sharing agreement
with ABC News to offer feature news segments as well as
expert Leo Laporte as a regular guest for "World News
TechTV is owned by Vulcan Inc.
is developing a new Spanish-language cable network for the
U.S. market. It will provide useful "how-to" lifestyle
information for Latino viewers in the U.S. along the same
lines of Scripps' other networks HGTV, The Food Network,
DIY (Do it Yourself) and Fine Living.
No launch date has been scheduled.
a satellite TV news channel based in Qatar, which has been
criticized by the West as a mouthpiece for Osama bin Laden,
is planning to expand its presence in New York, which is
currently covered out of its Washington, D.C., bureau.
The channel, which has 48 reporters in 30 nations, also
wants to add correspondents in Jerusalem, Spain, South America
and the Far East, and reopen a bureau in Kabul.
Al-Ali, the channel's managing editor, said Al-Jazeera
no longer gets financial help from the government of Qatar.
magazine's editor-in-chief David Zinczenko said he
and his staff are planning to start another magazine, Best
Life, for men in their 40's and 50's.
a Boston-based unit of Thomson Healthcare, and The HealthScoutNews
Service, a division of ScoutNews, have formed an alliance
to disseminate news and information about clinical trials
and the development of new medical treatments.
CenterWatch will provide updates on recently initiated
clinical trials and on FDA drug approvals to support a new
"Clinical Trials Update" feature available from
HealthScoutNews Service to its clients, both on the Internet
and in print.
In addition, the CenterWatch website will offer clinical
trial-related news stories provided by HealthScoutNews reporters.
The HealthScoutNews Service reaches about 10 million readers
Barry Hoffman is editor-in-chief of HealthScout News, a
Norwalk, Conn.-based news and information company.
More than 40 newspapers worldwide use the news service,
which is syndicated in print by The New York Times Syndicate
and is a daily health news component of Associated Press
Hoffman can be reached at 203/855-1400 ext. 102, or [email protected].
Bennett & Co.
offers these five tips on "How to Better Communicate
1. Use web resources-sites like AJR.org
offer tips and links to publications, broadcasters, associations
and organizations to effectively communicate with the media.
2. Provide links to more information-Keep e-mails short
and include only the main ingredients. Offer links with
quick and easy access to in-depth information such as high-resolution
images and graphs.
3. Customize communications-Research archived articles
so that you know coverage trends. Don't repeat what was
already reported. Insert your pitch into the story offering
new angles or specific points.
4. Personalize the subject line-Make sure the reporter's
name, publication or beat is in the subject line. That often
determines whether an e-mail is opened. Make it obvious
why the story is important.
5. Don't send attachments-Many journalists won't open e-mails
with attachments. Lose the decorative borders and provide
links. E-mails with large attachments clog mailboxes and
may transfer viruses.
Edition, October 2, 2002, Page 7
CORPORATE CRIME WAVE
of Americans working at public companies blame executive
greed for the accounting scandal wave, according to a Fleishman-Hillard
survey. Sixty percent cite an emphasis on short-term financial
results as the reason for corporate shenanigans.
ninety percent (91 percent) of the 200 people surveyed said
corporate crime is a serious problem for the nation's economy.
Peter Verrengia, F-H Eastern president and co-chair of its
corporate credibility practice, blamed managers and investors
for "short-termism," which has prevented companies
from setting reasonable goals.
said, must assume the role of change leaders to convince
investors and employees that they have a long-term stake
in a company's success.
from F-H is for the creation of an "owner manual"
for institutional shareholders, small investors, employees
and other stakeholder groups to spell out the company's
goals, competitive environment and overall strategy.
crime wave combined with the economic slump, however, may
not shape up to be the best time to deliver that pitch.
said CEOs and management teams should hold off on long-term
visions until management's right to talk about the future
has been restored by a company meeting two quarters of "more
He said companies
need to earn the right to talk about the future by producing
STRESS 'THIRD-PARTY CREDIBILITY'
Jack Trout, author of Differentiate or Die, Big Brands
Big Trouble , and other marketing books, told the Westchester/Fairfield
chapter of PRSA Sept. 19 that PR should emphasize the third-party
credibility that editorial coverage can provide to products.
This is something that advertising cannot supply, he noted.
Trout said PR people should be part of the process of defining
and articulating product differences. A product's unique
properties must be identified and translated into customer
benefits, he told the chapter.
Once dominant companies are losing their clout because
they are failing to make their products stand out against
the competition, he said.
AT&T, he said, missed an opportunity to tout a new
technology that gave it a reliability advantage over MCI
and Sprint while Levi Strauss failed to capitalize on its
heritage when imitators crowded into the jeans market.
PR, rather than emphasizing the amount of newsclips it
obtains, should emphasize the relevance of certain clips,
Companies should strive to "own" an attribute,
according to Trout. Visa is "everywhere" while
Michelin tires are "safe." He feels that Nokia
would be better off calling itself "The No. 1 cell
phone" than using the slogan, "Connecting people."
FRIENDS FETE BOB WEINTRAUB
Friends and business associates of New York PR counselor
Bob Weintraub, who is retiring after a 50-year career in
PR and journalism, gave him a going-away party Sept. 24
at the offices of Barbara Burns & Assocs.
Among those present was Bob Greenwald, former executive
VP of Ruder Finn, who hired Weintraub for that firm in 1970.
"Bob was the quickest study I ever saw," said
Greenwald. "He was able to grasp a problem and get
right to the solution."
Weintraub will continue as a PR consultant in the Jacksonville,
Fla., area. He will have a home in nearby Amelia Island,
which served as the locale for a spring meeting of the PRSA
Counselors Academy. Weintraub, who was president of PRSA/New
York in 2001, said he hopes to teach in north Florida.
(His new address is 67 Woodstork lane, Marsh Lakes, Fernandina
Beach, FL 32034. Phone: 904/491-6817. E-mail: [email protected].)
PRSA/NY conducted more than 40 events during the year that
Weintraub headed it. He was a strong advocate for expanding
PRSA governance to non-APRs, an issue that will be on the
agenda of the Nov. 16 PRSA Assembly in San Francisco.
Before entering private practice in 2000, Weintraub was
a senior strategist at Makovsky & Co. Prior to that
he had his own company, Paladin PR, for eight years, after
serving as SVP at RF from 1970-78.
NEW YORK FISHES FOR HIGH-TECH
New York State has awarded AngelouEconomics a $150K one-year
contract for its expertise in technology-based economic
development. The Empire State Development Corp. is particularly
interested in luring high-tech firms to the Albany region.
It hired Angelos Angelou's firm because he is credited
with putting Austin, Tex., on the high-tech map when he
served as director of international business development
for that city's chamber of commerce.
Austin-based International Sematech announced in July that
it will build a $400 million-plus semiconductor research
facility at the "Center of Excellence in Nanoelectronics"
at the University of Albany.
Sematech was launched in 1988, and is owned by a consortium
of firms including IBM, Hewlett-Packard, Texas Instruments,
Motorola, Intel, Philips and Advanced Micro Devices.
Angelou, as director of business development at the Austin
Chamber of Commerce, is credited with attracting more than
400 companies with a combined 70,000 workforce to the city.
That helped double Austin's population to 1.2 million since
AE, which was formed in 1995, will provide the Empire State
Development Corp. with "lessons learned" from
its Austin work.
Governor George Pataki's SEMI-NY program is designed to
entice semiconductor plants to New York.
IBM recently opened a $2.5B wafer fab facility in East
Fishkill. It employs more than 1,000 workers.
Edition, October 2, 2002, Page 8
important clue as to how ad people regard "branding"
in the 16-page essay on the topic in the annual report of
the WPP Group. Jeremy Bullmore, former London creative head
of WPP Group's J. Walter Thompson unit, says most brand
information is "passively acquired...processed at very
low attention levels and we generally do not work very hard
to learn or understand what we are being told about the
brand...we process brand communication using an automatic
mental process called low involvement processing...learning
that takes place without you knowing that you are learning."
further says it is the "perceptions and simple concepts,
repeatedly and `implicitly' reinforced at low levels of
attention, which tend over time to define brands in our
minds...these brand associations, once learned, are rarely
can see why an ad person would be quite upset at
the prospect of a PR person giving full access to facts
about a product or company to a journalist with no guarantee
as to what the writer will say about the product or company.
Such an article would engage the consciousness and judgment
of readers--the opposite of how branding works.
A consumer's opinion or feelings about a product, built
up at great expense over the years, could be permanently
dislodged in a few minutes. Brand builders, like those building
sand castles, fear a wave of conscious attention will wipe
away their efforts.
clue to advertising's attitude
was given by Foote, Cone & Belding chief executive Brendan
Ryan to the American Assn. of Advertising Agencies April
19 at Dana Point, Calif. There is an "inexorable trend
to integrating all channels of communication--all touch
points--(and) this has to be a source of great growth for
us," he said, adding: "Who else is going to do
it. It's got to be us. I don't mean to be arrogant here,
but we are the ones that better than anybody understand
the brand, understand how to translate and sell that brand
to different audiences, reaching them through all different
channels of communication."
is a lot of branding taking place on Madison ave. and in
the business world
but it's of a different type. Anyone who speaks out publicly
about their client or employer or who shows any skepticism
about the conventional wisdom can be branded as a malcontent
or even traitor and their business careers placed in jeopardy.
An analyst who puts out a "sell" on a stock can
be branded as "too negative"..Lawyer
Alex Elson, in a letter to the New Yorker Sept. 23
, praised the mag's 9/9 article on securities lawyer Bill
Lerach (9/11 NL) and said the passage of the "Safe
Harbor" act in 1995 "served as a prelude to Enron,
Worldcom and the other scandals of the past year" because
it "eroded the class action as a remedy for fraudulent
conduct on the part of management." An enthusiastic
backer of the act was the National IR Institute. Fourteen
of NIRI's 16 directors are now from the corporate side since
counselor Vickie Gorton of Addison, Texas, has joined Carreker
Corp. The board has only one counselor from a major firm,
Mary Dunbar of Dix & Eaton, which works for Diebold.
Don Eagon, chair of NIRI, heads IR at Diebold. The other
counselor director is Donald Allen of Laguna Hills, Calif.
NIRI, which would like its members to have more power over
PR, has started a "Center for Integrated Communication."
It will help IR people to learn about PR (and vice versa).
It will maintain a body of knowledge about the IR/PR function
and advocate integrated communications to the CEO...we
have suggested that NIRI, with its $4.6 million bank balance,
start a glossary of financial terms on its website for use
by reporters and investors... "USS
Liberty Dead in the Water," a 68-minute show for the
BBC of London on the June 8, 1967 attack on the USS Liberty
off the coast of Gaza, says the "inescapable conclusion"
is that Israel knew it was attacking a U.S. ship and wanted
it "sunk fast" with "no one left to tell
the tale." The video, researched by Peter Hounam, is
more detailed than the History Channel show on the same
topic. All U.S. ships were ordered from the war area except
for the Liberty, whose only armament were a couple of machine
guns. The show theorizes it was to be a sacrificial lamb.
If Israel started to lose the war, the U.S. could attack
Egypt after claim ing that Egypt had sunk the spy ship.
Surviving crew members note the New York Times put
the story on page 29 although 34 sailors were killed and
137 were injured. BBC aired the show June 10 and fall showings
are planned. Hounam has authored Operation Cyanide
, which continues the investigation of the attack. The BBC
tape is being sold by Friends of Lib erty for $29.85 via
P.O. Box 373164, Satellite Beach, FL 32937...analyst
Lauren Fine of Merrill Lynch noted Sept. 24 that Interpublic
claims strong net new business
but also shows organic revenue declines. This constitutes
a "disconnect," she says. Fine theo rizes the
new biz could be taking 3-6 months to come on line, that
existing clients could be cutting budgets, and that the
new clients are not spending as much as promised. Lehman
Brothers (8/28 NL) said investors should be "cautious"
about any "net new business" claims of ad agencies
because the amounts are often exaggerated and documentation
is lacking. "Net" means that account losses have
been subtracted. But Lehman points out that if a client
cuts or stops spending, which is the equivalent of an account
loss, this is not subtracted.