H&K UNVEILS $900K PUSH FOR SANKYO

Sankyo Pharma has selected Hill and Knowlton to introduce GlucoWatch, a PR launch that is expected to be worth about $900K. The glucose-monitoring system is worn like a watch. The product is aimed at the 17 million Americans who suffer from diabetes, which is the fifth deadliest disease in the U.S.

H&K also handles Sankyo's WelChol, cholesterol-lowering drug, and Benicar, a hypertension treatment. Patricia Bifulco, as "Sankyo relationship manager," is responsible for the GlucoWatch. Paul McDade is the firm's global healthcare practice leader.

Sankyo is Japan's No. 2 pharmaceutical house. Cygnus Inc. (Redwood City, Calif.) manufactures the GlucoWatch. H&K is part of WPP Group.

PORTER NOVELLI CUTS 40

Porter Novelli sliced 40 staffers to deal with the economic slowdown, Gary Stockman, CEO/Americas, told this NL. He said the cuts were a "combination of attrition and selective reductions." Stockman said the cutbacks were pretty much across the board and in various offices of the Omnicom unit. PN employs about 800 staffers in the U.S.

KALM LEAVES EDELMAN

Nick Kalm, EVP at Edelman PR Worldwide, resigned his post on Oct. 4 to set up Reputation Partners in Chicago. He brings along Edelman senior VP Marta Rhyner and senior A/S Jane Falzell to the new firm, which will focus on corporate communications, employee and labor comms. and issues management.

Kalm, a former PR director at FMC Corp., had headed Edelman's reputation management practice and was considered one of the firm's top crisis management counselors, handling work for Bayer, CNH Global and Dow AgroSciences.

CMF&Z, the Des Moines, Iowa-based ad/PR firm which once employed 225 and billed over $100M, has closed its doors. The firm shuttered its last remaining office in Cedar Rapids earlier this month, according to the Des Moines Business Record, after "fighting a losing battle" against a huge debt load and a strug gling Midwest ad/PR market...Dave Gilbert, a former Golin/Harris Int'l president, has taken the same post at Clear!Blue Chicago, a special events company. Todd Smith, president of CB, praised Gilbert's PR savvy, and the fact that he is "cool." Gilbert had resigned his post last year to restart his PR firm.

ADELPHIA PLUGS INTO PSI

Adelphia Communications has hired Public Strategies Inc. to help the Coudersport, Pa.-based company rebound following its Chapter 11 filing, and the arrest of its founder John Rigas, and his sons.

PSI's Wallace Henderson, a former VP-congressional affairs at the Cellular Telecommunications Industry Assn., is leading the effort. The ex-Marine also served as chief of staff to Rep. Billy Tauzin, who chairs the powerful House Energy and Commerce Committee, which has been investigating various corporate shenanigans.

Adelphia also retained Robinson Lerer & Montgomery for crisis work.

PAKISTAN PAYS $600K FOR MEDIA WORK

Pakistan is paying $50,000 a-month for media relations to Sterling International Consulting Corp., which was formed by Weber Shandwick alumnus Dan Pero. SICC's Lansing, Mich., base was among reasons why the firm got the account, Pero told this NL. "Michigan has a large Muslim population," he said, "so we were able to secure a presentation."

Pero said Pakistan wanted a smaller PR firm that was located in the heartland. "We have a very different perspective from those living inside the Beltway," he added.

Pero was managing director in the Interpublic unit's Southfield, Mich., office.

KILLEEN, BOARD BACK NEW APR RULE

Joann Killeen, president of PR Society of America, said a "simple majority" of the national board voted in July in favor of allowing non-accredited members to be elected as Assembly delegates.

The vote was not unanimous. Killeen would not identify the dissenting directors.

Possibly being dropped is a rule dating back to 1973 that says all delegates to the Assembly, the governing body of PRSA, must be accredited.

The Assembly elects officers, sets dues, and makes bylaw changes.

"I favor separating APR from governance just for the Assembly," Killeen said Oct. 7. Officers would still have to be APR, she added.

Judith Phair, board member who has been nominated as treasurer of PRSA, said she is in favor of the motion to remove the APR rule for delegates.

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EX-U.K. PM MAJOR GETS PR BOOST

Former British Prime Minister John Major has retained Peter Chadlington's Huntsworth Group to handle the fallout stemming from revelations that he had a four-year affair with a former health minister.

That charge was made by Edwina Currie, whose diaries were published this month, causing a stir in the U.K. media about her relationship with Major that ended in 1988 before he became PM.

Currie, who now works for BBC Radio Live, went public with the news because it "took a weight off her shoulders," and she felt it was wrong to "out" Major while he was the leader of the U.K. In her book, she dismisses Major as "one of the less competent prime ministers."

Currie has written ten books, including "A Parliamentary Affair," which was a best seller, "A Woman's Place," and "Chasing Men."

Major has acknowledged that he had an affair with a junior minister, and says his wife, Norma, knew about it. He also called it an event that he is ashamed of, and long feared that it would eventually become public.

As Peter Gummer, Chadlington founded Shandwick in 1974, and sold it to Interpublic in 1998. He became a life peer in 1996, and has counseled Major's Conservative Party. Quaker, Heinz, Bayer, Pfizer and Roche have used Huntsworth for PR.

GAMING SITE USES PR TO PLAY UP FIGHT

World Sports Exchange, one of the world's largest online gaming sites, has hired New York-based Impression PR to publicize its fight against Congressional legislation and co-founder Jay Cohen's pending 21-month jail term for wire fraud.

The firm was brought on by Antigua-based WSE a few weeks ago, Brian Kaplan, president of two-year-old Impression PR, told this NL.

Cohen's case was deemed the first federal prosecution in the Internet sports gambling industry last October, when a U.S. appeals court upheld his conviction for violations of the Federal Wire Act. His sentence is set to commence on Oct 15.

Cohen, who is appealing the charges, has used his conviction to speak out against the Unlawful Internet Gambling Funding Prohibition Act, a House bill which bans credit cards, checks or wire transfers from being used in Internet gaming transactions and cracks down on financial institutions that transfer funds to and from offshore casinos.

Cohen contends that online gaming is no different than other legal forms of gambling, such as lotteries, conventional casinos, or Off Track Betting services. He says "right wing" attempts to link Internet casinos to money laundering or terrorism are off-base as online transactions are easily traceable, unlike those at conventional casinos. "It is an insult to all who lost their lives last year and all Americans to have their tragedy invoked in the name of stopping online gambling," he said in a statement.

The Christian Coalition, Major League Baseball and the National Collegiate Athletic Assn. all came out in favor of the House bill.

Cohen's co-founders, Steve Schillinger and Hayden Ware, remain in Antigua, operating WSE as fugitives from the U.S. government.

Kaplan said Impression landed a placement about Cohen and WSE on MSNBC and has caught the eye of "Dateline."

MARDIKS OPENS IN NEW YORK

KWE Assocs. veteran Chuck Mardiks has established MMG Mardiks PR in New York. Mardiks, a Kansas City native, is teaming up with MMG Worldwide, a travel advertising agency that is based in that city. "I have known MMG for eons," he told this NL.

His firm begins life with former KWE clients Hyatt Resorts, Radisson SAS Hotels and Resorts and Homewood Suites by Hilton. Ex-KWE staffers Mara Begley and Emily Easter are joining Mardiks, who was a senior VP/managing director at KWE.

MMG Worldwide, which had a small PR operation, is shifting the Missouri Dept. of Tourism and Benchmark Golf Resorts accounts to the start-up shop. MMG Worldwide staffer Kevin Gabriel will relocate from Kansas City to New York.

Karen Weiner Escalara, KWE president, closed her New York office in September, and has reopened in Coral Gables, Fla., as KWE Group.

Former KWE president Vickie Feldman de Falco and senior VP Christina Miranda set up New York-based Redpoint Marketing PR in August.

GC BUILDS AWARENESS OF 'MASSACRE'

Global Communicators handled last week's National Press Club conference by a Venezuelan human rights group to raise U.S. public awareness of its demand to bring to justice to those responsible for the massacre of 19 demonstrators during the April 11 coup of President Hugo Chavez.

The group, called Fuerza Integradora or Integrated Strength, was formed by families of the victims, and the more than 150 people who were wounded during the protest.

GC CEO Jim Harff says his client has filed a petition with the Organization of American States calling for the Inter-America Human Rights Commission to conduct "a fair and impartial investigation" into the shootings. He says "evidence shows that weapons were fired by National Guard troops."

Chavez, a leftist, was returned to power 24 hours after he was booted from office as head of the No. 5 oil exporter. The press conference corresponded with an anti-Chavez demonstration in Caracas, which is the capital of Venezuela.

Harff said his firm was selected by the Venezuelans because of his extensive experience representing Croatia, Bosnia-Herzegovina and Kosovo during the wars in former Yugoslavia during the 1990s, while he was at Ruder Finn.

PR PROS URGED TO DINE WITH REPORTERS

Howard Banks, former assistant managing editor of Forbes, believes PR pros need to start taking reporters to lunch again to provide corporate input.

"An almost universal difference in the behavior of top PR people these days is that they no longer talk to reporters," writes Banks in the new fifth edition of "Media Isn't A Four Letter Word, A Guide to Effective Encounters with the Members of the Fourth Estate," published by the Aerospace Industries Assn., Washington, D.C.

When he was covering the airline industry, he often went to lunch with top PR people like Willis Player, who was VP/PR for Pan Am. "Yes, it was all on background, but there was no discernible company-focused spin going on. He believed that getting better-informed coverage would benefit Pan Am, even if only indirectly.
"These days, it is hard to get many top PR people-those one might hope are reasonably well informed about what is going on in their industry-to talk generally about their sector," said Banks, who is one of the new contributors in the book.

"Most comments made about other companies are negative, an attempt to show the rival in a bad light," he states. "Result? A lack of corporate input to help journalists broaden their understanding of what drives business.

"This it seems to me, inevitably increases the chance of stories containing errors or distortions, which is a factor behind the mostly antagonistic relationship that now exists between press and business.

"My advice, PR executives should share in-depth background information about their industry with trusted members of the press.

"Better informed reporters will ultimately, in indirectly, benefit your industry."

David Shea and John Gulick are co-authors of the how-to media relations book, which was first published in 1994 by the Electronic Industries Alliance.

The book is $20 from AIA.

L.A. TIMES REVAMPS FEATURE SECTIONS

The Los Angeles Times introduced a redesigned features section Oct. 13, which included several news columns, features and listings, as well as improved coverage of health and food.

The "Calendar" section has been expanded, and "Southern California Living" has been dropped.
John Montorio, deputy managing editor, is overseeing the new features section.

Sunday Calendar, a tabloid since 1960, will return to a full page format in two parts. The section will continue to be devoted to the classical arts, movies, TV, music and pop culture, with expanded coverage of "the style and culture of Los Angeles, the nation and the world," the paper said.

Specific new features will include: "Page Three," a compendium of short arts and entertainment features; "Back Story," a behind-the-scenes story of the business of Hollywood; "Connections," a column by Times staff writer Reed Johnson that pulls together the "big picture of popular culture and the arts"; "Social Climes," snapshots from L.A.'s social scene; the "Guide," a new arts and entertainment listings, with more analysis and critics' comments; and "Media Matters," featuring comments on the world of media and information, written by David Shaw.

The new daily Calendar section, which debuted on Oct. 14, continues to provide reports on the arts and entertainment as well as literary and media coverage with a "fashion, living and design" style report, the paper said.

New columns by Times staff writers and features in the Calendar section include "Calendar's Calendar," a selective entertainment guide; "New York, N.Y.," a weekly column by Geraldine Baum; and "L.A.-centric," an essay column by Mary McNamara.

A new Health section also debuted on Oct. 14, with expanded coverage of fitness and wellness. And on Oct. 16, a revamped Food section was introduced.
In 2003, the Times plans to start weekly feature sections on the home, fashion and outdoors.

PLACEMENT TIPS

Tunku Varadarajan was named editorial features editor of The Wall Street Journal. He replaces Max Boot, who left the paper to become a senior fellow at the Council on Foreign Relations.

Varadarajan, who will give up his duties as chief media critic, will be responsible for soliciting, selecting and editing the Journal's daily op-ed features.

Jane Hirt and Joe Knowles were named co-editors of The Chicago Tribune's new RedEye tabloid edition, which will start publishing in November.

Stories will cover a wide range of topics, edited for the news and entertainment interests of young urban adults, who commute to work.

"Travel Talk Radio" is a weekly online radio program that begins at 9 a.m. (PT) and noon (ET) each Thursday. The program, which is produced and hosted by Sandy Dhuyvetter, features news, events and conversations with industry professionals.

Dhuyvetter is interested in hearing from travel publicists who have something of great interest for the industry. She is accessible via several links at the web site (www.traveltalkradio.com).

U.S. Banker, which is 112 years old, has been relaunched under the editorial direction of Holly Sraeel with expanded editorial coverage

Monthly coverage in the New York-based magazine includes asset management, community banking, corporate and institutional banking, customer acquisition and retention strategies, debit and credit cards, marketing, branding and advertising, mergers and acquisitions, mortgage, regulation and policy, retail banking, small business and technology.

(Media news continued on next page)

PRODUCT PLACEMENTS GET 'VIRTUAL' USE

MDB Communications, a Washington, D.C.-based agency, which recently established a product placement unit, believes new technology will make product placements easier to get on TV programs.
The same kind of technology that created the yellow 1st and 10 line on the football field can be used to "virtually" place logos, billboards, or products in TV programs, according to the firm.

The firm points out virtual billboards also appear behind home plate in many televised baseball games and virtual logos in center field during soccer games.
"This trend will increase as DVRs (digital video recorders), such as TiVo, gain greater market penetration," said MDB, and it will not be limited to sports.

The agency noted Coca-Cola, Crest, Evian, and Kenneth Cole have all virtually placed their products in regular shows, including sit-coms and dramas.

MDB said there is no standard payment scheme for placements.

"They may cost hundreds of thousands of dollars, or they may cost next to nothing," the firm reports in its September newsletter.

"Frequently, movie studios will make placements in exchange for free products," said MDB, which quotes industry insider, Bettina O'Mara, as saying: "It's not about getting money. It's about getting product and having the legal right to use the product. That's what we're looking for 99% of the time."

Another option in lieu of cash is the mutually beneficial promotion campaign. For example, AOL spent millions promoting "You've Got Mail," a comedy of online romances that prominently featured AOL chat services.

BOSTON GLOBE'S OBITS GET EDGIER

The Boston Globe's new obituary style offers longer, candid portraits of interesting people who have recently died.

Christine Chinlund, who is the Globe's ombudsman, said the most notable thing about the new style is that "lives are revealed as the imperfect works they are; flaws, as well as accomplishments, which are put forth for all to see."

The old model was to run several brief, sterile listings of who died, who survives, and where to attend services.
The change came at the direction of Globe editor Martin Baron, who said reader response has been "overwhelmingly positive."

Karen Weintraub, who is obituary editor, says she and writer Tom Long try to find subjects who lived "small lives...that touched someone" or who represent New England life.

For example, in an obituary for Helen Corrigan, 91, the Globe described her as "a no-nonsense woman who knew how to take control of a situation but found it difficult to crack a smile. Her lack of humor was probably the result of the many trials she en dured.

The obituary went on to explain how, "when she was a young girl, her father ran off with his secretary and married her. ...then left that wife for yet another, "without bothering with the technicality of a divorce."

BOOK PUBLISHERS THROW FEWER PARTIES

Book publishers are throwing fewer press parties to launch new books, according to Martin Arnold, who writes the "Making Books" column for The New York Times.

"At one time, book parties created a buzz, which generated sales. Now, except for the occasional mention in a gossip column about a celebrity author, they don't," wrote Arnold in his Sept. 19 column. "They are, publishers believe, merely writer-ego builders, and the money spent on them would be better spent on other promotions."

Arnold said most of the traditional stand-around cheese-and-wine parties are given by authors' friends, not their publishers, whose only contributions to the events often are the costs of printing and mailing the invitations and supplying copies of the honored book.

PEOPLE

Chris Peck, 52, was named editor of The Commercial Appeal in Memphis, succeeding Angus McEachran, who is retiring.

Peck had been editor of The Spokesman-Review in Spokane, Wash.

Otis Sanford, 49, was named managing editor, succeeding Henry Stokes, who has been named assistant to the publisher.

James Kevlin has joined The Norwich (Conn.) Bulletin as executive editor, replacing Keith Fontaine, who left the paper in July to join The William Backus Hospital as PR director. Kevlin was previously editor of The Pottsville (Pa.) Republican.

John Wilburn, who previously was news and operations manager of KHOU-TV's website, has been named assistant managing editor of The Houston Chronicle. He will oversee Sunday editions.
Pete McConnell was named suburban editor, and Laura Tolley, previously political editor of The San Antonio Express-News, was named state editor.

Timothy White, the editor of Billboard who died recently at age 50, was feted by 14,000+ fans at a rock concert on Oct. 7 in Boston.

Sid Evans, previously editor of Men's Journal, was appointed editor of Field & Stream, replacing Slaton White, who will become editor of Shot Business, a trade magazine.

George Peper has retired as editor-in-chief of Golf magazine, a position he held for 25 years. He is succeeded by Jim Frank, Golf's editor for 18 years.

NEW APR RULE

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Phair, formerly VP-PA for the Council on Competitiveness, Washington, D.C., has started her own firm, Phair Advantage Comms., in Laurel, Md.

APR a 'Hot Button'

Anything relating to APR is a "hot button" at PRSA. It is of deep concern to the all-APR Assembly and especially the powerful Educators Academy.

When Kathy Lewton was nominated as chair-elect in 1999 instead of treasurer Lee Duffey, a break with PRSA tradition, Lewton said she favored decoupling PRSA from office-holding.

"APR means you have gone the extra mile" but coupling it with office-holding "denigrates it," she added.

A wave of criticism ensued that resulted in her changing her position to accepting whatever the APR board wanted to do. She noted a new APR exam was being created and said, "I will trust the new APR board. I will not second-guess them."

Michael McDermott, nominated as treasurer, lost an election battle to Killeen, a write-in candidate who expressed her deep belief in APR. She recounted how thrilled she was upon learning she had passed the test.

McDermott, on the other hand, said: "I still don't know if APR and $5 will buy me a cup of coffee in a New York hotel."

N.Y., Chicago Favor Decoupling

The nine New York delegates and four Chicago delegates will vote for removing the APR rule.
The 117 PRSA chapters were polled by e-mail on whether they favor non-APR Assembly delegates.
There is no way for PRSA members, whether affiliated with a chapter or not, to express their opinions on the APR rule to the 250-member Assembly via a single e-mail that would reach all the delegates.

Under PRSA bylaws, Assembly delegates must be elected by Dec. 1 of the year prior to the Assembly. The list of the 2002 delegates has not been available until recent days.

Last year only 176 delegates were credentialled because chapters and sections did not have enough APRs who were willing to attend. There were 249 delegates at the 1999 Assembly.

CIPEL LEAVES MWW AFTER MONTH

Golan Cipel, who was New Jersey Governor Jim McGreevey's homeland security advisor, has left his post at The MWW Group after a one-month stint.

Cipel has joined State Street Partners, a lobbying firm founded by Rahway Mayor James Kennedy, a close friend of McGreevey.

The Governor had hired Cipel, whom he met on a tour of Israel, for the $110K a-year post because he served in Israel's navy and lived in a country wracked by terrorism. He resigned his security position in March after his credentials were questioned, but stayed on the state's payroll as a "policy advisor" to the Governor, before he landed his job at MWW, a Golin/Harris International unit.

VOLUNTARY COMPLIANCE URGED BY NIRI

Lou Thompson, president of the National Investor Relations Institute, on Oct. 8 unveiled new guidelines for earnings releases aimed at giving more timely, complete information to investors.

Thompson said "The quality and content of quarterly earnings releases varies widely." Companies can help the public to regain credibility in the companies by following the guidelines, he added.

Only about half of the 14 corporate board members of NIRI follow such basics in the guidelines as providing balance sheets with income statements and stating actual earnings before "pro forma" (theoretical) earnings in releasing earnings for their own companies.

Diebold, the employer of Don Eagon, chairman of NIRI, does not supply a complete balance sheet with its quarterly earnings reports.

Financial columnists in recent days have decried the failure of SEC chairman Harvey Pitt to stick with his choice of John Biggs as head of the new Public Company Accounting Oversight Board.

President Bush signed the bill into law in July "with a flourish," noted financial columnist Jane Bryant Quinn in the Oct. 14 Newsweek.

With Pitt now backing away from the expected appointment of Biggs, Quinn wrote: "If the accountants can nix the chairman, the (SEC) board is a cipher and investors will have been sold out...again."

Paul Krugman of the New York Times (Oct. 8) said: "The Sarbanes-Oxley Act created the new board to replace the accounting industry's previous, spectacularly ineffectual self-regulation."

It's now hard to believe that any credible reformer will be offered the job following the blocking of the Biggs appointment, Krugman wrote.

NIRI worked closely with the accounting industry in 1995 to pass the so-called "Safe Harbor" Act that made it harder for investors to sue companies whose stocks had declined.

Complete Balance Sheet Advised

Companies should distribute "a complete income statement and a complete balance sheet," says the new NIRI guidelines.

GAAP earnings (generally accepted accounting principles) should be put before pro forma results and should be on the first page of the earnings release, they add.

Only GAAP earnings should appear in the headline, according to NIRI.

Also urged are a description of how the company makes money; short and longterm trends affecting it; an explanation of any charges or possible additional charges; discussion of liquidity and capital resources; material changes in accounting practices, and expectations for sales and earnings.

The NIRI suggestions do not address the requests by financial journalists for the right to ask questions at analyst conference calls and the right to go over financial reports in person with company executives.

NIRI, which reported cash assets of $4.6M as of Dec. 31, 2001, does not have an on-staff PR person.

As noted in the Oct. 2 NL in this space, ad people have invaded the PR world and have mostly turned PR people into ad people while squashing many of the historic values and practices of PR.

It's time for PR pros to invade the world of advertising and give it a taste of its own medicine.

PR pros and writers can be just as adept at creating ads as ad people.

Ad copywriters, fiction and non-fiction writers, and PR pros all face the same problem: saying something interesting that will win attention.

Writing ads, in some ways, is a lot easier than writing a piece of fiction or an in-depth article.

Besides display ads and TV commercials, there is an enormous number of other ads that have to be written such as sales letters, sales brochures, one-page flyers, direct mail pieces including all-important envelope copy, etc. Writers should save direct mail pieces instead of throwing them away. Millions have been spent perfecting messages that work.

Graphics programs and clip-art libraries are available to the fledgling ad writer. Computer graphics programs can be easily learned and excellent color printers are available for a song.

Creativity is not the big issue in advertising. Reach and frequency are the most important elements. Ad veterans say that continuity is the main ingredient of a good campaign. The very appearance of an ad in the same place with a similar message over a period of time creates awareness and confidence in a company or product.

There's no reason an all-around writer can't create one or even a series of ads and let the advertiser make direct placements in local media, eliminating the 15% ad agency fee. Most local and trade media are only too glad to deal directly with the advertiser, deducting the 15% fee, since the advertiser is much more likely to pay promptly. The ad/PR writer can also supply stories that will almost certainly be used by the media. Most publications have cut staff to the bone to make profit goals and are in need of articles.

4As Dropped Payment Promise

Up until about 1990, members of the American Assn. of Advertising Agencies promised to make good on any ad purchase. This rule was dropped and now media get paid only if the ad agency collects from the client.

PR people and writers should not worry about not being "creative" enough to craft ads. They should study all the ads that achieve popularity and impact and try to imitate them in some way. The "creatives" on Madison ave. closely follow the competition. Any theme or approach that works for one product is quickly picked up by the other shops.

PR people should not have an inferiority complex when it comes to ads.

The National IR Institute is calling on companies to "voluntarily" comply with improved disclosure rules it has crafted.

But based on our studies, a majority of the 14 companies represented on the NIRI board don't follow all these rules. If NIRI board members can't get their own companies to comply, how can we expect other companies to do this?

As columnists Paul Krugman and Jane Bryant Quinn have pointed out, the accounting industry, with which NIRI has worked closely over the years, is out to torpedo any tough new approach by the newly created Public Company Accounting Oversight Board.

NIRI and its members are oriented to communicating with Wall Street analysts, leaving the press, small investors and non-investors out in the cold.
According to NIRI's literature, companies only have to worry about "investors," whether institutional or individual. Non-investors don't exist in NIRI's world. But non-investors also read the financial pages because their livelihoods depend on what happens at a Worldcom or an Enron.

NIRI, which has never had an on-staff PR person, must shake off its habit of speaking the opaque language of Wall Street and learn to address the general public in the vernacular. It must create a new code with the word "public" in it somewhere.

NIRI, with $5 million in its till, has plenty of funds to pay for a broadening of its horizon. It must stop calling for "voluntary compliance" because that approach has proved to be "spectacularly ineffectual," as Krugman points out.
-- Jack O'Dwyer

UPCOMING: Arthur Sulzberger Jr., publisher of the New York Times, will speak at the social responsibility awards lunch of the Foundation of Women Executives in PR Oct. 24 at the Yale Club. Jack O'Dwyer will present the "Denny Griswold Award.".... PRSA/Southern Arizona presents "Communicating in a Scary World." Author Rene Henry discusses crisis communications, and Gerald Gendell, former brand manager for Procter & Gamble, addresses branding. Oct. 31, 7:30 a.m. - noon, Univ. of Phoenix, Grand Road Campus. $75. Info.: 520/325-7700, ext. 223.

BRIEFS: Mannie Jackson's Harlem Globetrotters, a longtime client of Beverly Hills-based Solters & Digney PR, was inducted into the Naismith Basketball Hall of Fame for 2002...Richard Holthaus, former senior VP at Fleishman-Hillard, was named president and CEO of the National Assn. of Investors Corp., Portland, Ore.