Edition, October 16, 2002, Page 1
H&K UNVEILS $900K PUSH
Sankyo Pharma has selected
Hill and Knowlton to introduce GlucoWatch, a PR launch that
is expected to be worth about $900K. The glucose-monitoring
system is worn like a watch. The product is aimed at the
17 million Americans who suffer from diabetes, which is
the fifth deadliest disease in the U.S.
H&K also handles Sankyo's
WelChol, cholesterol-lowering drug, and Benicar, a hypertension
treatment. Patricia Bifulco, as "Sankyo relationship
manager," is responsible for the GlucoWatch. Paul McDade
is the firm's global healthcare practice leader.
Sankyo is Japan's No.
2 pharmaceutical house. Cygnus Inc. (Redwood City, Calif.)
manufactures the GlucoWatch. H&K is part of WPP Group.
PORTER NOVELLI CUTS 40
Porter Novelli sliced
40 staffers to deal with the economic slowdown, Gary Stockman,
CEO/Americas, told this NL. He said the cuts were a "combination
of attrition and selective reductions." Stockman said
the cutbacks were pretty much across the board and in various
offices of the Omnicom unit. PN employs about 800 staffers
in the U.S.
KALM LEAVES EDELMAN
Nick Kalm, EVP at Edelman
PR Worldwide, resigned his post on Oct. 4 to set up Reputation
Partners in Chicago. He brings along Edelman senior VP Marta
Rhyner and senior A/S Jane Falzell to the new firm, which
will focus on corporate communications, employee and labor
comms. and issues management.
Kalm, a former PR director
at FMC Corp., had headed Edelman's reputation management
practice and was considered one of the firm's top crisis
management counselors, handling work for Bayer, CNH Global
and Dow AgroSciences.
the Des Moines, Iowa-based ad/PR firm which once employed
225 and billed over $100M, has closed its doors. The firm
shuttered its last remaining office in Cedar Rapids earlier
this month, according to the Des Moines Business Record,
after "fighting a losing battle" against a huge
debt load and a strug gling Midwest ad/PR market...Dave
Gilbert, a former Golin/Harris Int'l president, has
taken the same post at Clear!Blue Chicago, a special events
company. Todd Smith, president of CB, praised Gilbert's
PR savvy, and the fact that he is "cool." Gilbert
had resigned his post last year to restart his PR firm.
ADELPHIA PLUGS INTO PSI
Adelphia Communications has hired Public Strategies Inc.
to help the Coudersport, Pa.-based company rebound following
its Chapter 11 filing, and the arrest of its founder John
Rigas, and his sons.
PSI's Wallace Henderson, a former VP-congressional affairs
at the Cellular Telecommunications Industry Assn., is leading
the effort. The ex-Marine also served as chief of staff
to Rep. Billy Tauzin, who chairs the powerful House Energy
and Commerce Committee, which has been investigating various
Adelphia also retained Robinson Lerer & Montgomery
for crisis work.
PAKISTAN PAYS $600K FOR MEDIA
Pakistan is paying $50,000 a-month for media relations
to Sterling International Consulting Corp., which was formed
by Weber Shandwick alumnus Dan Pero. SICC's Lansing, Mich.,
base was among reasons why the firm got the account, Pero
told this NL. "Michigan has a large Muslim population,"
he said, "so we were able to secure a presentation."
Pero said Pakistan wanted a smaller PR firm that was located
in the heartland. "We have a very different perspective
from those living inside the Beltway," he added.
Pero was managing director in the Interpublic unit's Southfield,
KILLEEN, BOARD BACK NEW APR
Joann Killeen, president of PR Society of America, said
a "simple majority" of the national board voted
in July in favor of allowing non-accredited members to be
elected as Assembly delegates.
The vote was not unanimous. Killeen would not identify
the dissenting directors.
Possibly being dropped is a rule dating back to 1973 that
says all delegates to the Assembly, the governing body of
PRSA, must be accredited.
The Assembly elects officers, sets dues, and makes bylaw
"I favor separating APR from governance just for the
Assembly," Killeen said Oct. 7. Officers would still
have to be APR, she added.
Judith Phair, board member who has been nominated as treasurer
of PRSA, said she is in favor of the motion to remove the
APR rule for delegates.
(continued on page 7)
Edition, October 16, 2002, Page 2
EX-U.K. PM MAJOR GETS PR BOOST
Former British Prime Minister
John Major has retained Peter Chadlington's Huntsworth Group
to handle the fallout stemming from revelations that he
had a four-year affair with a former health minister.
That charge was made by
Edwina Currie, whose diaries were published this month,
causing a stir in the U.K. media about her relationship
with Major that ended in 1988 before he became PM.
Currie, who now works
for BBC Radio Live, went public with the news because it
"took a weight off her shoulders," and she felt
it was wrong to "out" Major while he was the leader
of the U.K. In her book, she dismisses Major as "one
of the less competent prime ministers."
Currie has written ten
books, including "A Parliamentary Affair," which
was a best seller, "A Woman's Place," and "Chasing
Major has acknowledged
that he had an affair with a junior minister, and says his
wife, Norma, knew about it. He also called it an event that
he is ashamed of, and long feared that it would eventually
As Peter Gummer, Chadlington
founded Shandwick in 1974, and sold it to Interpublic in
1998. He became a life peer in 1996, and has counseled Major's
Conservative Party. Quaker, Heinz, Bayer, Pfizer and Roche
have used Huntsworth for PR.
GAMING SITE USES PR TO PLAY
World Sports Exchange, one of the world's largest online
gaming sites, has hired New York-based Impression PR to
publicize its fight against Congressional legislation and
co-founder Jay Cohen's pending 21-month jail term for wire
The firm was brought on by Antigua-based WSE a few weeks
ago, Brian Kaplan, president of two-year-old Impression
PR, told this NL.
Cohen's case was deemed the first federal prosecution in
the Internet sports gambling industry last October, when
a U.S. appeals court upheld his conviction for violations
of the Federal Wire Act. His sentence is set to commence
on Oct 15.
Cohen, who is appealing the charges, has used his conviction
to speak out against the Unlawful Internet Gambling Funding
Prohibition Act, a House bill which bans credit cards, checks
or wire transfers from being used in Internet gaming transactions
and cracks down on financial institutions that transfer
funds to and from offshore casinos.
Cohen contends that online gaming is no different than
other legal forms of gambling, such as lotteries, conventional
casinos, or Off Track Betting services. He says "right
wing" attempts to link Internet casinos to money laundering
or terrorism are off-base as online transactions are easily
traceable, unlike those at conventional casinos. "It
is an insult to all who lost their lives last year and all
Americans to have their tragedy invoked in the name of stopping
online gambling," he said in a statement.
The Christian Coalition, Major League Baseball and the
National Collegiate Athletic Assn. all came out in favor
of the House bill.
Cohen's co-founders, Steve Schillinger and Hayden Ware,
remain in Antigua, operating WSE as fugitives from the U.S.
Kaplan said Impression landed a placement about Cohen and
WSE on MSNBC and has caught the eye of "Dateline."
MARDIKS OPENS IN NEW YORK
KWE Assocs. veteran Chuck Mardiks has established MMG Mardiks
PR in New York. Mardiks, a Kansas City native, is teaming
up with MMG Worldwide, a travel advertising agency that
is based in that city. "I have known MMG for eons,"
he told this NL.
His firm begins life with former KWE clients Hyatt Resorts,
Radisson SAS Hotels and Resorts and Homewood Suites by Hilton.
Ex-KWE staffers Mara Begley and Emily Easter are joining
Mardiks, who was a senior VP/managing director at KWE.
MMG Worldwide, which had a small PR operation, is shifting
the Missouri Dept. of Tourism and Benchmark Golf Resorts
accounts to the start-up shop. MMG Worldwide staffer Kevin
Gabriel will relocate from Kansas City to New York.
Karen Weiner Escalara, KWE president, closed her New York
office in September, and has reopened in Coral Gables, Fla.,
as KWE Group.
Former KWE president Vickie Feldman de Falco and senior
VP Christina Miranda set up New York-based Redpoint Marketing
PR in August.
GC BUILDS AWARENESS OF 'MASSACRE'
Global Communicators handled last week's National Press
Club conference by a Venezuelan human rights group to raise
U.S. public awareness of its demand to bring to justice
to those responsible for the massacre of 19 demonstrators
during the April 11 coup of President Hugo Chavez.
The group, called Fuerza Integradora or Integrated Strength,
was formed by families of the victims, and the more than
150 people who were wounded during the protest.
GC CEO Jim Harff says his client has filed a petition with
the Organization of American States calling for the Inter-America
Human Rights Commission to conduct "a fair and impartial
investigation" into the shootings. He says "evidence
shows that weapons were fired by National Guard troops."
Chavez, a leftist, was returned to power 24 hours after
he was booted from office as head of the No. 5 oil exporter.
The press conference corresponded with an anti-Chavez demonstration
in Caracas, which is the capital of Venezuela.
Harff said his firm was selected by the Venezuelans because
of his extensive experience representing Croatia, Bosnia-Herzegovina
and Kosovo during the wars in former Yugoslavia during the
1990s, while he was at Ruder Finn.
Edition, October 16, 2002, Page 3
PR PROS URGED
TO DINE WITH REPORTERS
former assistant managing editor of Forbes, believes
PR pros need to start taking reporters to lunch again to
provide corporate input.
almost universal difference in the behavior of top PR people
these days is that they no longer talk to reporters,"
writes Banks in the new fifth edition of "Media Isn't
A Four Letter Word, A Guide to Effective Encounters with
the Members of the Fourth Estate," published by the
Aerospace Industries Assn., Washington, D.C.
When he was
covering the airline industry, he often went to lunch with
top PR people like Willis Player, who was VP/PR for Pan
Am. "Yes, it was all on background, but there was no
discernible company-focused spin going on. He believed that
getting better-informed coverage would benefit Pan Am, even
if only indirectly.
"These days, it is hard to get many top PR people-those
one might hope are reasonably well informed about what is
going on in their industry-to talk generally about their
sector," said Banks, who is one of the new contributors
in the book.
comments made about other companies are negative, an attempt
to show the rival in a bad light," he states. "Result?
A lack of corporate input to help journalists broaden their
understanding of what drives business.
it seems to me, inevitably increases the chance of stories
containing errors or distortions, which is a factor behind
the mostly antagonistic relationship that now exists between
press and business.
advice, PR executives should share in-depth background information
about their industry with trusted members of the press.
informed reporters will ultimately, in indirectly, benefit
and John Gulick are co-authors of the how-to media relations
book, which was first published in 1994 by the Electronic
is $20 from AIA.
L.A. TIMES REVAMPS
Angeles Times introduced a redesigned features section
Oct. 13, which included several news columns, features and
listings, as well as improved coverage of health and food.
section has been expanded, and "Southern California
Living" has been dropped.
John Montorio, deputy managing editor, is overseeing the
new features section.
a tabloid since 1960, will return to a full page format
in two parts. The section will continue to be devoted to
the classical arts, movies, TV, music and pop culture, with
expanded coverage of "the style and culture of Los
Angeles, the nation and the world," the paper said.
new features will include: "Page Three," a compendium
of short arts and entertainment features; "Back Story,"
a behind-the-scenes story of the business of Hollywood;
"Connections," a column by Times staff writer
Reed Johnson that pulls together the "big picture of
popular culture and the arts"; "Social Climes,"
snapshots from L.A.'s social scene; the "Guide,"
a new arts and entertainment listings, with more analysis
and critics' comments; and "Media Matters," featuring
comments on the world of media and information, written
by David Shaw.
The new daily
Calendar section, which debuted on Oct. 14, continues to
provide reports on the arts and entertainment as well as
literary and media coverage with a "fashion, living
and design" style report, the paper said.
New columns by Times staff writers and features in
the Calendar section include "Calendar's Calendar,"
a selective entertainment guide; "New York, N.Y.,"
a weekly column by Geraldine Baum; and "L.A.-centric,"
an essay column by Mary McNamara.
A new Health
section also debuted on Oct. 14, with expanded coverage
of fitness and wellness. And on Oct. 16, a revamped Food
section was introduced.
In 2003, the Times plans to start weekly feature sections
on the home, fashion and outdoors.
Varadarajan was named editorial features editor of
The Wall Street Journal. He replaces Max
Boot, who left the paper to become a senior fellow
at the Council on Foreign Relations.
who will give up his duties as chief media critic, will
be responsible for soliciting, selecting and editing the
Journal's daily op-ed features.
Hirt and Joe
Knowles were named co-editors of The Chicago Tribune's
new RedEye tabloid edition, which will start
publishing in November.
cover a wide range of topics, edited for the news and entertainment
interests of young urban adults, who commute to work.
Talk Radio" is a weekly online radio program
that begins at 9 a.m. (PT) and noon (ET) each Thursday.
The program, which is produced and hosted by Sandy Dhuyvetter,
features news, events and conversations with industry professionals.
is interested in hearing from travel publicists who have
something of great interest for the industry. She is accessible
via several links at the web site (www.traveltalkradio.com).
which is 112 years old, has been relaunched under
the editorial direction of Holly Sraeel with expanded editorial
in the New York-based magazine includes asset management,
community banking, corporate and institutional banking,
customer acquisition and retention strategies, debit and
credit cards, marketing, branding and advertising, mergers
and acquisitions, mortgage, regulation and policy, retail
banking, small business and technology.
news continued on next page)
Edition, October 16, 2002, Page 4
GET 'VIRTUAL' USE
a Washington, D.C.-based agency, which recently established
a product placement unit, believes new technology will make
product placements easier to get on TV programs.
The same kind of technology that created the yellow 1st
and 10 line on the football field can be used to "virtually"
place logos, billboards, or products in TV programs, according
to the firm.
points out virtual billboards also appear behind home plate
in many televised baseball games and virtual logos in center
field during soccer games.
"This trend will increase as DVRs (digital video recorders),
such as TiVo, gain greater market penetration," said
MDB, and it will not be limited to sports.
noted Coca-Cola, Crest, Evian, and Kenneth Cole have all
virtually placed their products in regular shows, including
sit-coms and dramas.
there is no standard payment scheme for placements.
may cost hundreds of thousands of dollars, or they may cost
next to nothing," the firm reports in its September
movie studios will make placements in exchange for free
products," said MDB, which quotes industry insider,
Bettina O'Mara, as saying: "It's not about getting
money. It's about getting product and having the legal right
to use the product. That's what we're looking for 99% of
in lieu of cash is the mutually beneficial promotion campaign.
For example, AOL spent millions promoting "You've Got
Mail," a comedy of online romances that prominently
featured AOL chat services.
BOSTON GLOBE'S OBITS GET EDGIER
The Boston Globe's new obituary style offers longer,
candid portraits of interesting people who have recently
Christine Chinlund, who is the Globe's ombudsman,
said the most notable thing about the new style is that
"lives are revealed as the imperfect works they are;
flaws, as well as accomplishments, which are put forth for
all to see."
The old model was to run several brief, sterile listings
of who died, who survives, and where to attend services.
The change came at the direction of Globe editor
Martin Baron, who said reader response has been "overwhelmingly
Karen Weintraub, who is obituary editor, says she and writer
Tom Long try to find subjects who lived "small lives...that
touched someone" or who represent New England life.
For example, in an obituary for Helen Corrigan, 91, the
Globe described her as "a no-nonsense woman who knew
how to take control of a situation but found it difficult
to crack a smile. Her lack of humor was probably the result
of the many trials she en dured.
The obituary went on to explain how, "when she was
a young girl, her father ran off with his secretary and
married her. ...then left that wife for yet another, "without
bothering with the technicality of a divorce."
BOOK PUBLISHERS THROW FEWER
Book publishers are throwing fewer press parties to launch
new books, according to Martin Arnold, who writes the "Making
Books" column for The New York Times.
"At one time, book parties created a buzz, which generated
sales. Now, except for the occasional mention in a gossip
column about a celebrity author, they don't," wrote
Arnold in his Sept. 19 column. "They are, publishers
believe, merely writer-ego builders, and the money spent
on them would be better spent on other promotions."
Arnold said most of the traditional stand-around cheese-and-wine
parties are given by authors' friends, not their publishers,
whose only contributions to the events often are the costs
of printing and mailing the invitations and supplying copies
of the honored book.
52, was named editor of The Commercial Appeal in
Memphis, succeeding Angus
McEachran, who is retiring.
Peck had been editor of The Spokesman-Review in
49, was named managing editor, succeeding Henry
Stokes, who has been named assistant to the publisher.
James Kevlin has
joined The Norwich (Conn.) Bulletin as executive
editor, replacing Keith
Fontaine, who left the paper in July to join The
William Backus Hospital as PR director. Kevlin was previously
editor of The Pottsville (Pa.) Republican.
who previously was news and operations manager of KHOU-TV's
website, has been named assistant managing editor of The
Houston Chronicle. He will oversee Sunday editions.
was named suburban editor, and Laura
Tolley, previously political editor of The San
Antonio Express-News, was named state editor.
the editor of Billboard who died recently at age
50, was feted by 14,000+ fans at a rock concert on Oct.
7 in Boston.
previously editor of Men's Journal, was appointed
editor of Field & Stream, replacing Slaton
White, who will become editor of Shot Business,
a trade magazine.
has retired as editor-in-chief of Golf magazine,
a position he held for 25 years. He is succeeded by Jim
Frank, Golf's editor for 18 years.
Edition, October 16, 2002, Page 7
NEW APR RULE
from page 1)
VP-PA for the Council on Competitiveness, Washington, D.C.,
has started her own firm, Phair Advantage Comms., in Laurel,
APR a 'Hot
relating to APR is a "hot button" at PRSA. It
is of deep concern to the all-APR Assembly and especially
the powerful Educators Academy.
Lewton was nominated as chair-elect in 1999 instead of treasurer
Lee Duffey, a break with PRSA tradition, Lewton said she
favored decoupling PRSA from office-holding.
means you have gone the extra mile" but coupling it
with office-holding "denigrates it," she added.
A wave of
criticism ensued that resulted in her changing her position
to accepting whatever the APR board wanted to do. She noted
a new APR exam was being created and said, "I will
trust the new APR board. I will not second-guess them."
nominated as treasurer, lost an election battle to Killeen,
a write-in candidate who expressed her deep belief in APR.
She recounted how thrilled she was upon learning she had
passed the test.
on the other hand, said: "I still don't know if APR
and $5 will buy me a cup of coffee in a New York hotel."
New York delegates and four Chicago delegates will vote
for removing the APR rule.
The 117 PRSA chapters were polled by e-mail on whether they
favor non-APR Assembly delegates.
There is no way for PRSA members, whether affiliated with
a chapter or not, to express their opinions on the APR rule
to the 250-member Assembly via a single e-mail that would
reach all the delegates.
bylaws, Assembly delegates must be elected by Dec. 1 of
the year prior to the Assembly. The list of the 2002 delegates
has not been available until recent days.
only 176 delegates were credentialled because chapters and
sections did not have enough APRs who were willing to attend.
There were 249 delegates at the 1999 Assembly.
CIPEL LEAVES MWW AFTER MONTH
Golan Cipel, who was New Jersey Governor Jim McGreevey's
homeland security advisor, has left his post at The MWW
Group after a one-month stint.
Cipel has joined State Street Partners, a lobbying firm
founded by Rahway Mayor James Kennedy, a close friend of
The Governor had hired Cipel, whom he met on a tour of Israel,
for the $110K a-year post because he served in Israel's
navy and lived in a country wracked by terrorism. He resigned
his security position in March after his credentials were
questioned, but stayed on the state's payroll as a "policy
advisor" to the Governor, before he landed his job
at MWW, a Golin/Harris International unit.
URGED BY NIRI
Lou Thompson, president of the National Investor Relations
Institute, on Oct. 8 unveiled new guidelines for earnings
releases aimed at giving more timely, complete information
Thompson said "The quality and content of quarterly
earnings releases varies widely." Companies can help
the public to regain credibility in the companies by following
the guidelines, he added.
Only about half of the 14 corporate board members of NIRI
follow such basics in the guidelines as providing balance
sheets with income statements and stating actual earnings
before "pro forma" (theoretical) earnings in releasing
earnings for their own companies.
Diebold, the employer of Don Eagon, chairman of NIRI, does
not supply a complete balance sheet with its quarterly earnings
Financial columnists in recent days have decried the failure
of SEC chairman Harvey Pitt to stick with his choice of
John Biggs as head of the new Public Company Accounting
President Bush signed the bill into law in July "with
a flourish," noted financial columnist Jane Bryant
Quinn in the Oct. 14 Newsweek.
With Pitt now backing away from the expected appointment
of Biggs, Quinn wrote: "If the accountants can nix
the chairman, the (SEC) board is a cipher and investors
will have been sold out...again."
Paul Krugman of the New York Times (Oct. 8) said:
"The Sarbanes-Oxley Act created the new board to replace
the accounting industry's previous, spectacularly ineffectual
It's now hard to believe that any credible reformer will
be offered the job following the blocking of the Biggs appointment,
NIRI worked closely with the accounting industry in 1995
to pass the so-called "Safe Harbor" Act that made
it harder for investors to sue companies whose stocks had
Balance Sheet Advised
Companies should distribute "a complete income statement
and a complete balance sheet," says the new NIRI guidelines.
GAAP earnings (generally accepted accounting principles)
should be put before pro forma results and should be on
the first page of the earnings release, they add.
Only GAAP earnings should appear in the headline, according
Also urged are a description of how the company makes money;
short and longterm trends affecting it; an explanation of
any charges or possible additional charges; discussion of
liquidity and capital resources; material changes in accounting
practices, and expectations for sales and earnings.
The NIRI suggestions do not address the requests by financial
journalists for the right to ask questions at analyst conference
calls and the right to go over financial reports in person
with company executives.
NIRI, which reported cash assets of $4.6M as of Dec. 31,
2001, does not have an on-staff PR person.
Edition, October 16, 2002, Page 8
noted in the Oct. 2 NL in this space, ad people
have invaded the PR world and have mostly turned PR people
into ad people while squashing many of the historic values
and practices of PR.
It's time for PR pros to invade the world of advertising
and give it a taste of its own medicine.
pros and writers can be just as adept at creating ads as
copywriters, fiction and non-fiction writers, and PR pros
all face the same problem: saying something interesting
that will win attention.
ads, in some ways, is a lot easier than writing a piece
of fiction or an in-depth article.
display ads and TV commercials, there is an enormous number
of other ads that have to be written such as sales letters,
sales brochures, one-page flyers, direct mail pieces including
all-important envelope copy, etc. Writers should save direct
mail pieces instead of throwing them away. Millions have
been spent perfecting messages that work.
programs and clip-art libraries are available to the fledgling
ad writer. Computer graphics programs can be easily learned
and excellent color printers are available for a song.
is not the big issue in advertising. Reach
and frequency are the most important elements. Ad veterans
say that continuity is the main ingredient of a good campaign.
The very appearance of an ad in the same place with a similar
message over a period of time creates awareness and confidence
in a company or product.
no reason an all-around writer can't create one or even
a series of ads and let the advertiser make direct placements
in local media, eliminating the 15% ad agency fee. Most
local and trade media are only too glad to deal directly
with the advertiser, deducting the 15% fee, since the advertiser
is much more likely to pay promptly. The ad/PR writer can
also supply stories that will almost certainly be used by
the media. Most publications have cut staff to the bone
to make profit goals and are in need of articles.
Dropped Payment Promise
until about 1990, members of the American Assn. of Advertising
Agencies promised to make good on any ad purchase. This
rule was dropped and now media get paid only if the ad agency
collects from the client.
people and writers should not worry about not being "creative"
enough to craft ads. They should study all the ads that
achieve popularity and impact and try to imitate them in
some way. The "creatives" on Madison ave. closely
follow the competition. Any theme or approach that works
for one product is quickly picked up by the other shops.
people should not have an inferiority complex when it comes
National IR Institute is calling on companies to "voluntarily"
comply with improved disclosure rules it has crafted.
based on our studies, a majority of the 14 companies represented
on the NIRI board don't follow all these rules. If NIRI
board members can't get their own companies to comply, how
can we expect other companies to do this?
columnists Paul Krugman and Jane Bryant Quinn have pointed
out, the accounting industry, with which NIRI has worked
closely over the years, is out to torpedo any tough new
approach by the newly created Public Company Accounting
and its members are oriented to communicating with Wall
Street analysts, leaving the press, small investors and
non-investors out in the cold.
According to NIRI's literature, companies only have to worry
about "investors," whether institutional or individual.
Non-investors don't exist in NIRI's world. But non-investors
also read the financial pages because their livelihoods
depend on what happens at a Worldcom or an Enron.
NIRI, which has never had an on-staff PR person, must shake
off its habit of speaking the opaque language of Wall Street
and learn to address the general public in the vernacular.
It must create a new code with the word "public"
in it somewhere.
with $5 million in its till, has plenty of funds to pay
for a broadening of its horizon. It must stop calling for
"voluntary compliance" because that approach has
proved to be "spectacularly ineffectual," as Krugman
-- Jack O'Dwyer
of the New York Times, will speak at the social responsibility
awards lunch of the Foundation of Women Executives in PR
Oct. 24 at the Yale Club. Jack
present the "Denny Griswold Award.".... PRSA/Southern
Arizona presents "Communicating
in a Scary World." Author Rene Henry discusses crisis
communications, and Gerald Gendell, former brand manager
for Procter & Gamble, addresses branding. Oct. 31, 7:30
a.m. - noon, Univ. of Phoenix, Grand Road Campus. $75. Info.:
520/325-7700, ext. 223.
a longtime client of Beverly Hills-based Solters & Digney
PR, was inducted into the Naismith Basketball Hall of Fame
former senior VP at Fleishman-Hillard, was named president
and CEO of the National Assn. of Investors Corp., Portland,