Edition, October 30, 2002, Page 1
GCI GETS NYC 'BIO-TERROR'
GCI Group has won a $289,000
"bio-terrorism" account from New York City's Dept.
of Health and Mental Hygiene.
The account is a preliminary
one covering the next 11 months. Its aim is to instruct
the public on responses to possible bio-technology terror
Among requirements are
two educational videos, a speakers bureau and a media campaign.
Manning, Selvage &
Lee; George Arzt Communications; Burson-Marsteller; Fleishman-Hillard;
Geto & deMilly; Hill and Knowlton; Dan Klores Communications;
Ogilvy PR Worldwide, and Stanton Crenshaw Communications
also vied for the account.
G/HI DELIVERS FOR USPS
The United States Postal Service has picked Golin/Harris
International as its agency of record to help the $65 billion
entity educate the public about its efforts to operate in
a more business-like manner. Leo Burnett/Manning, Selvage
& Lee/Frankel was the incumbent team.
IPG's Campbell-Ewald and Draft Worldwide also work on USPS
The USPS account will be managed jointly by Lane Bailey,
who heads G/HI's Washington, D.C., office, and Ellen Ryan
Mardiks, the Interpublic unit's worldwide marketing and
brand strategy director in Chicago. David Nixon, executive
VP in D.C., will serve as the account director.
Mardiks said G/HI will help the Postal Service "reinvent
itself to deal with the modern world." She said her
firm is proud to work for an "American icon."
Bailey said the win will showcase G/HI's various communications
capabilities. He said that's especiallynoteworthy in D.C.,
where PA dominates the field.
is looking to recruit a VP-corporate communications to serve
in its Hartford, Conn., headquarters. UT compiled $28 billion
in 2001 revenues from units such as Pratt & Whitney,
Carrier, Otis Elevator and Sikorsky Aircraft. Bob Woodrum,
managing director at Korn/Ferry International, New York,
is handling the search.
Makovsky & Co.
edged Kekst & Co. and Andrew Edson & Assocs.
for the six-figure Assn. of German Mortgage Banks account.
The Berlin-based organization plans to market its "pfandbrief,"
a euro-denominated bond, to American institutional investors.
AGILENT CONSOLIDATES AT WS
Agilent Technologies has consolidated its $4-to-$5 million-plus
PR account at Weber Shandwick, making the Hewlett-Packard
spin-off one of the top five accounts at the Interpublic
Casey Sheldon, president of WS/Northwest, told this NL
Agilent began a formal review of its communications requirements
late last year. "It's something it is doing with all
its vendors," she said.
She said her firm is "energized" by the opportunity
to provide message development, product reviews, speaking
engagements, media relations and trade show support to the
$8.4 billion communications, electronics and life sciences
WS currently has 50 staffers doing PR for Agilent's corporate,
semiconductor, electronics and laboratory units. Sheldon,
who is global director of the Agilent team, said WS will
hire additional people as "we ramp up." The firm's
Silicon Valley, London and Hong Kong offices will work on
the Agilent business.
WS has handled various Agilent businesses since it was spun-off
from H-P in 1999. Agilent, which has more than 37,000 staffers
in more than 120 countries, has used A&R Partners, Fleishman-Hillard's
former KVO PR unit, and Publicis Dialog for PR.
IPIX GOES INTO PHASE TWO
Internet Pictures Corp. has moved its $250K PR account
from long-time firm Ackermann PR to Phase Two Strategies
after a six-firm review.
The Tennessee and California-based company, which makes
image software and services for forensic photography, security,
e-commerce and homeland security applications, wanted a
firm with a San Francisco Bay-area presence and a strong
B2B record to bolster its five-person in-house staff, said
iPix marketing communications manager, Tara Thomas.
She noted Phase Two's work for PeopleSoft and prior experience
in the imaging sector.
Knoxville, Tenn.-based Ackermann handled iPix's PR for five
Former Vice President Dan
Quayle is scouting for homeland security contract
opportunities for Cerberus Capital Partners, a New York
investment company, with $8.5 billion in assets under management,
Quayle runs Phoenix-based Quayle & Assocs. with his
Edition, October 30, 2002, Page 2
H&K'S NAYIRAH BACK FOR
PERSIAN GULF II
Hill and Knowlton did
not fabricate the story about Iraqi soldiers tossing infants
from their Kuwait City incubators, according to an Oct.
23 letter published in The Business Times (Singapore)
by Vivian Lines, H&K's Asia/Pacific COO.
Lines' piece was in response
to columnist John Gee who took issue with the fact that
the Kuwaiti witness happened to be Nayirah Al Sabah, daughter
of the Kuwaiti ambassador in Washington, D.C. H&K received
millions of dollars for representing a front-group of the
exiled royal family called the Citizens for a Free Kuwait,
which was created following Iraq's invasion of Kuwait.
H&K's mission, according
to Lines, was to "acquaint Americans with Kuwait, its
people and the facts of the Iraqi invasion." The firm,
she claims, "played no role in helping determine the
question of whether the U.S. should intervene militarily."
The firm claimed that
Nayirah chose to remain in her homeland following the invasion,
volunteered in a hospital, witnessed the atrocities and
escaped the country. She told a U.S. House human rights
panel about the horrors, but her identity as the daughter
of a top government official was never revealed-at the request
of her dad-though Congressmen and staffers knew her background.
H&K, wrote Lines,
did not conceal her identity. The Counselor noted that Reuters,
The New York Times, Washington Post, and the
American Embassy in Kuwait verified there were examples
of babies being removed from incubators by Iraqi soldiers
and left to die.
Been Perceived Differently
Gee responded that his
facts were based on a Feb. 6 report compiled by the U.S.-based
Middle East Watch. He considers the report, "Kuwait's
Stolen Incubators: The Widespread Repercussions of a Murky
Incident," the fullest account of the affair. He also
says that H&K, while not promoting military action directly,
must have realized that Nayirah's testimony would build
support for the invasion.
Gee noted that he didn't
charge H&K with concealing Nayirah's identity, but feels
that if the press had known her background-which later became
public- the testimony would have been seen in a different
light. "If the public had been told that it was watching
the Kuwaiti ambassador's daughter testifying, its reaction
would undoubtedly have been more cautious than if it had
believed (as it did) that it was watching an ordinary Kuwaiti
girl," he wrote.
WPP SEES 'DOUBLE-DIP';
DB SAYS 'SELL'
WPP Group reported a three
percent decline in third quarter revenues Oct. 24 saying
North American operations, PR and public affairs took the
worst hits for the period.
Deutsche Bank on Oct.
25 put a "sell" on WPP Group, a rare event in
financial circles since about 99% of analyst recommendations
are for "buy" or at least "hold." WPP
said it faced lower profit margins than expected for 2002.
WPP, which had about $1.4
billion in revenues for the quarter ($165M for PR and PA),
said falling stock prices and increasing unemployment on
both sides of the Atlantic have hit consumer confidence
and fueled a potential "double-dip" recession.
The firm said PR and PA
have been hit the hardest, followed by branding and identity,
healthcare and "specialist communications" and
The company has had a
four percent reduction in staff since January, from 52,307
to 49,957, down from 55,584 for the period last year.
The investment banker
sees "weak fundamentals" at WPP and says it has
been hit with "a sharp decline in information and consultancy
AIPAC's CLOUT STIFLES DEBATE
The power of the American Israel Political Affairs Committee,
and its support for the Government of Ariel Sharon have
cast a chilling effect on the debate on Capitol Hill over
the Israeli/Palestinian conflict.
AIPAC, according to a report in the Jewish Telegraphic
Agency, a news service for Jewish publications, has little
tolerance for dovish stances or criticisms of Israeli military
strikes in Gaza and the West Bank.
Many Congressmen feel uncomfortable about buying into the
AIPAC line because they feel the Middle East conflict is
not so cut and dried, a staffer told JTA.
Lawmakers however are feeling more pressure to line up
in solid support for the Israeli government. "Since
Sharon became prime minister, they hold their nose and do
what they're told by AIPAC," said an activist.
AIPAC, which is likened to the National Rifle Assn., believes
it is unfairly criticized for being effective in doing its
JTA also notes the role that Jewish groups had in defeating
Democrat Reps. Earl Hilliard (Ala.) and Cynthia McKinney
(Ga.) in primaries because of their perceived anti-Israel
Those races show that pro-Israel activists will target
even the most marginal politicians on Capitol Hill. "It
sends a message that you can be from Podunk, Miss., and
we'll go after you," said an activist.
None of the sources used by JTA agreed to go on the record.
EAS STRENGTHENS CLARKE WITH
Nutrition and dietary supplement giant EAS has consolidated
its $3M PR account at Clarke Advertising & PR in a four-firm
review that included Ogilvy PR Worldwide and Schenkein in
Denver and Donnellon PR in Chicago.
Patricia Courtois, VP of PR at Clarke, told this NL an
issues management project the firm previously handled for
Golden, Colo.-based EAS was an important factor in winning
the business over the three other firms, which were not
revealed to Clarke staffers.
Courtois heads the work for EAS at Sarasota, Fla.-based
Edition, October 30, 2002, Page 3
commercialism, hyperbole, artificiality and manipulation
are the best ways to turn off a reporter and, in so doing,
damage the fragile, but vital relationship between our two
professions," said Peter Himler, who is EVP/media relations
for Burson-Marsteller's U.S. corporate/financial practice.
there's one thing journalists won't stomach, it's being
played," said Himler in an article he wrote for B-M's
internal website, and gave to this NL.
have every reason to distrust us when we bus children to
serve as props at a news conference, or when a celebrity
appears on a TV talk show with one ostensible goal-to cleverly
work in the name of a commercial product, or the name of
a prescription drug to treat an ailment from which that
celebrity may suffer," said Himler.
said PR professionals need to do a better job of understanding
the media's "hot (and cold) buttons when deciding how
best to communicate a client's story."
He said "countless factors" can influence the
fate of a news event including the general news environment,
whether the correct gatekeeper is targeted, the time of
day, the language used to describe the event, etc.
and being sensitive to a journalist's instinctive aversion
to covering a `PR event,' as opposed to a natural news event,
should be foremost among them," he said.
TRIBUNE TO DO SHOW FOR WALGREENS
The Tribune Co., which owns several newspapers and TV stations,
will produce a weekly health program for Walgreens, a drugstore
chain, called "Walgreens Presents RxTV."
The show will air Saturday mornings on the Tribune's 24
TV stations, including WGN-TV, in Chicago.
The program's health and medical news content will be drawn
from Tribune's stations. It will include topical health
and medical news, and be produced and satellite-fed every
week from the Tribune Media Center in Washington, D.C.
ERLANGER NAMED CULTURAL NEWS
Steven Erlanger, 50, will replace John Darnton, 60, as
cultural news editor of The New York Times.
Erlanger, who is the paper's Berlin bureau chief, will
take charge of the 60-member cultural news staff, which
produces the daily "Arts" section, "Arts
& Ideas" on Saturdays, "Arts & Leisure"
on Sundays and "Weekend" on Fridays.
Darnton, who became cultural news editor in 1996, will
be given a new position of associate editor for special
projects, a role that entails arranging and moderating public
forums on international, domestic and cultural issues.
Erlanger has been a news reporter and foreign correspondent
since joining the Times in 1987.
HOW-TO VIDEO OFFERS PUBLICITY
Washington, D.C.-based PR consultant Edward Segal has produced
a how-to video in which he gives advice on how businesses
and organizations can work with news organizations to get
press coverage for their products, services, activities,
The $95 video, "Secrets to Understanding and Working
with the Media," features highlights from a workshop
Segal conducted for business executives and entrepreneurs.
It includes tips on how to attract the attention of media
outlets, conduct successful news interviews, and prepare
effective press materials.
Segal writes a column for The Wall Street Journal 's
website for entrepreneurs (www.startupjournal.com),
and he also conducts PR workshops for business and industry
The video may be purchased at www.publicrelations.com
or by calling 800/823-5380.
is a new weekly news magazine that was started by
The Deal, which publishes The Daily Deal,
The magazine will provide news, columns, profiles of dealmakers
behind the deals, other features and statistics. The newspaper
will continue to focus on time-sensitive news.
Robert Teitelman is editor-in-chief of The Deal. The main
news bureau is located in New York at 105 Madison ave. Carmen
Pagan, editorial assistant, will direct callers to the proper
news desk. 212/313-9392.
is allocating more space to coverage of women's health
issues. Four pages in the September issue and five pages
in the October number were dedicated to the new feature
called "Take Charge of Your Health."
Wine X's "edgy
editorial" format is a reason this Santa Rosa,
Calif.-based wine magazine, which was started in 1997, has
attracted the interest of GenerationXers and younger adults,
according to Darryl Roberts, editor and publisher.
Roberts said the bimonthly magazine has 132,000paying U.S.
readers, 100,000 in Australia and New Zealand, and a United
Kingdom edition is to start soon. The average subscriber
is about 27 years old.
is expanding its coverage in Philadelphia and its
suburbs in Pennsylvania and New Jersey. The paper has hired
30 new reporters for the effort.
The paper's Pennsylvania suburban edition will be divided
into three separate editions for Chester County, upper Montgomery
County and Bucks County. A fourth edition will cover the
city and the inner suburbs. The South Jersey edition will
continue to cover the same area.
news continued on next page)
Edition, October 30, 2002, Page 4
STEEL MILL PR CHIEF BLOCKS
Two Japanese journalists, who showed up unannounced at
the Weirton Steel factory in Weirton, W.Va., were told to
leave by Gregg Warren, who is the company's corporate communications
Warren said they wanted to talk with employees and photograph
operations for a story on how the three-year descending
tariffs that President Bush imposed in March on certain
imported products might affect U.S. elections.
The tariffs were designed to give the domestic steel industry
time to reorganize, to become more competitive and to recover
from "unfair" foreign competition.
Weirton Steel, which is the largest U.S. producer of tin
mill products, controlling about 25% of the U.S. market,
has been an industry leader in the nearly five-year-old
battle with foreign steelmakers.
Warren told the reporter and photographer that his dealings
with the foreign media, especially the Japanese, have produced
only unfair, negative stories. "I told them Japan has
hurt Weirton Steel," said Warren. "The reporter
was baffled we wouldn't let him in. He was quite unhappy."
"This kind of information can be used as evidence
against us with the World Trade Organization, so why would
Weirton Steel or any other U.S. steel producer cooperate?"
Warren said. "It's insulting that they would think
we would fall for that," said Warren.
Warren said he had recently refused a request for an interview
with the CEO and a plant tour submitted by the BBC. "I
don't discriminate against foreign media," said Warren,
who will cooperate with reporters for U.S. media. "We
put out more press releases than any other U.S. steel mill,"
Inc., a Boston-based
business magazine for more than 20 years, is moving
to Gruner + Jahr USA's New York headquarters.
The magazine will cut its current staff of 57 employees
down to around eight when it moves at the end of the year.
G+J also publishes Fast Company, which will remain
The Chicago Tribune's
new morning tabloid called the RedEye made
its debut on Oct. 25-five days earlier than planned after
reports that The Chicago Sun-Times was starting an
afternoon edition called the RedStreak.
The new editions are targeted at 18 to 34-year-olds, who
have stopped buying newspapers.
The Reader's Digest
Assn., in Pleasantville, N.Y., will publish a new
line of special publications that will be sold at supermarket
checkout racks in Wal-Mart, Target, Kmart and other stores.
The first of 17 digest-sized RD special issues will go on
sale Nov. 4. Frank Lalli, who is VP for development, said
the specials, which will be aimed at women aged 35-49, will
include health, food and home titles with content from Reader's
Digest, Taste of Home and The Family Handyman
has relaunched a Mexico edition of Playboy after
a four-year absence.
About 50,000 copies of the November issue were put on newsstands.
The revised Playboy is geared to the tastes of Mexican
men ages 25 to 45, according to Manuel Martinez Torres,
31, who is editor of the Mexican edition, which is based
in Mexico City.
The New York Times
is buying out The Washington Post's 50% stake in
the Paris-based International Herald Tribune.
Donald Graham, chairman/CEO of the Post, told the paper's
reporters that it agreed to the sale only after the Times
threatened to drive the IHT into ruin.
Founded in 1887, the English-language paper has a global
circulation of 264,000.
new monthly newsletter, is tracking ads from 12 top
life science publications.
The newsletter uses publishers' rate cards to calculate
the estimated value of advertising placed in each journal
and details top advertisers by dollar, by number of ads
placed and by product category.
The newsletter is published by Bioinformatics, in Arlington,
VNU Business Media,
publisher of The Hollywood Reporter, Billboard
and Back Stage, will become the sole third-party
provider of content for Reuters' real time entertainment
Available April 2003, the new service will feature top
entertainment stories, expanded film and TV coverage, in-depth
industry reporting, and enhanced music and stage reporting,
and expanded reviews.
The average cost to
produce national TV commercials in 2001 rose eight
percent to $358,000 for 30-second spots, according to a
study made by the American Assn. of Advertising Agencies
of 1,725 commercials.
For national commercials of all lengths, the cost jumped
five percent to $322,000. In 1989, the gross cost to make
a national 30-second spot was $180,000.
Resources, a unit of Phillips International in Potomac,
Md., has started Health Investing.
Michael Murphy, who is editor of the newsletter, said Health
Investing will focus on the advances that are used today
to treat the common diseases of aging such as heart disease,
cancer, diabetes, osteoporosis, Parkinson's Disease and
Edition, October 30, 2002, Page 7
BOOK SLAMS PRESS,
A new book
by a Dartmouth teacher slams the press, and particularly
the Associated Press, for presenting a warped view of controversies.
bulk of the press behaves like cattle in a stampede, according
to Press Bias and Politics: How the Media Frame Controversial
Issues (Praeger), by Jim Kuypers, senior lecturer and
director of the Office of Speech at Dartmouth.
hundreds of press clips in the wake of controversial stories
about black activist Louis Farrakhan, homosexuals, and the
many papers rely on the AP for coverage of such events,
a handful of writers can have immense influence on how Americans
think, he contends.
framing as, "The process whereby communicators act
to construct a particular point of view that encourages
the facts of a given situation to be viewed (or ignored)
in a particular manner, with some facts made more noticeable
the universe of facts that exist on the topics above, Kuypers
found that the press focused on a small portion of them
that appeared to satisfy a certain agenda.
he concludes, is deprived of facts needed to understand
Speech Not Covered
he found that the press mostly ignored the speech given
by Farrakhan at the "Million Man March" in Washington,
D.C., Oct. 16, 2002.
fixated on his previous speeches and remarks, calling him
"racist," "bigot," "sexist,"
"anti-Semite," "homophobe," and many
was mostly "uplifting" and conciliatory, including
reaching out to Jews, says Kuypers.
said it was time to stop arguing and sit down with Jewish
leaders so relations can be improved. He also urged blacks,
in a two-and-a-half hour speech, to accept responsibility
for problems they may have and to lead exemplary lives.
Flag = States' Rights
State Senator Charles Davidson gave a speech May 9, 1996
saying the Confederate flag was a symbol of states' rights
and not slavery, he was savaged by the press. A typical
critic said he had adopted an "outrageous, evil, racist,
backwards, lying position" towards blacks.
on a small part of Davidson's speech, says Kuypers, neglecting
the part that showed the economic basis the the Civil War.
The industrialized North, via high tariffs, was preventing
the agrarian South from trading with Europe, which was giving
it a better deal.
Hero is Sacked
Bay Packer Reggie White told the Wisconsin legislature March
25, 1998 that the problems of homosexuals should not be
compared to blacks since "homosexuality is a decision,
not a race," he was hit with everything but the kitchen
sink. He was called "incredibly ignorant," "a
moron," "homophobic," "mean-spirited,"
news report and editorial agreed that homosexuality is genetic
although Kuypers says there is no scientific evidence of
this. The press quoted the American Psychological Assn.'s
1973 decision to stop calling homosexuality a mental disorder.
says the press didn't bother to find out that only a third
of the members voted and that "eyewitnesses" say
the decision "was driven by politics, not science,"
He adds, 69% of psychiatrists polled four years later disagreed
with the resolution.
WEPR HONORS NY
Foundation of Women Executives in PR honored the New
York Times and nine other organizations Oct. 24 at the
Yale Club for "socially responsible" activities
Ochs Sulzberger, publisher of the NYT, accepted the Foundation's
Prism Award for its long-running "Portraits of Grief"
(biographical details of victims of 9/11). Sulzberger spoke
of the Times' commitment to the highest values which
the paper has recently put in written form.
The "ultimate test" of those principles, he said,
was the paper's response to 9/11. "Throughout the shocking,
brutal day and its aftermath," he said, "we witnessed
countless examples of courage, dedication and tenacity throughout
our properties, from The Boston Globe to the Sarasota
Herald-Tribune, from WQXR radio to The New York Times
on the Web, as we pursued the biggest story of our lifetime
while doing all we could to help a city we love."
Award to Eisai
O'Dwyer, who presented the Denny Griswold Award to Bill
Sheldon, president of Eisai, which is distributing manuals
for those helping senior citizens, said Griswold could well
be the subject of a segment on "Biography" or
"The History Channel."
who founded WEPR, spent the last five years of her life
separated from all her friends in the PR world, he noted.
Her story puts the spotlight on abuses in nursing homes,
he said. Her 50-year collection of PR memorabilia and even
the $400 Tiffany tray that WEPR wanted to give to her have
vanished without a trace, he noted.
ConAgra, Others Honored
Obelisks were given to: Robert Wood Johnson Foundation;
ConAgra Foods and Cone, Inc., and four teenage daughters
of Lt. Col. Tracy Welch and Edelman PR Worldwide, for organizing
fund-raising car washes in the wake of 9/11.
recognitions went to: Schering Argentina and Burson-Marsteller;
Barnes& Noble, Anti-Defamation League and Burson-Marsteller;
Indiana Tobacco Prevention, Golin/Harris and MZD Adv., and
AARP and Fleishman-Hillard.
those addressing the luncheon were C. Virginia Fields, Manhattan
Borough president; Pia Lindstrom, entertainment editor,
Fox News; Sheila Rose, president of WEPR; Maria Russell,
professor of PR, Syracuse University, and Deborah Radman,
president, WEPR Foundation.
Edition, October 30, 2002, Page 8
Bias and Politics
is an important work for PR people and the press.
It is an in-depth study of how the press handles such controversial
topics as race and sexual orientation. About the only thing
missing is a study of how news from the Mid-East is handled.
Perhaps that is next.
Dartmouth's Jim Kuypers
can be more objective about these issues than the press
itself because he is removed from the battlefield and is
also studying flaps that are several years old.
He writes of a familiar
phenomenon-the press going berserk on a single issue and
taking an almost uniform view of it. Facts that do not fit
the press' agenda are simply ignored. Editorial writers
run amok without checking facts in the stories.
By printing large portions
of the original texts of certain speeches and then the stories
that were written about them, Kuypers shows that few reporters
read some of the speeches involved.
Another phenomenon is
that some groups react so ferociously when attacked or even
mentioned, that the press avoids these hornets' nests.
What are readers to do?
We advise reading letters-to-the-editor, op-ed pages, listening
to talk radio and reading the foreign press via the Web.
has a program that will translate almost any language into
English or another language.
PR pros as well as
the press are inveterate "framers." One
definition of framing, provided by educator William Gamson
in Kuypers' book, is that it is "a central organizing
idea for making sense of relevant events and suggesting
what is at issue."
Facts remain neutral until framed, says Kuypers.
Press releases, reporters know, are often more notable
for the facts left out than for those that are included.
Ditto for many news reports.
"Priming" is another technique that is described
and illustrated in the book.
Readers are "set up" to expect something from
a speech or an event. The likelihood is that they will then
see the event in that "frame." "Agenda-setting"
is a close cousin of priming. "Agenda-extension"
occurs when media not only tell the public what to think
about, but how to think about it.
"Sandwiching" is the placement of the side of
an issue the press supports between two opposing viewpoints.
The press quotes both viewpoints in an effort to be even-handed.
But by inserting its own view, it tips the balance to one
of the sides.
The press supposedly decries stereotypes but uses them
"extensively," says Kuypers. His view is: "The
public has the right to know all pertinent information about
a given subject."
PR bosses should start
taking reporters to lunch again, says Howard Banks,
ex-Forbes assistant managing editor. "An almost
universal difference in the behavior of top PR people these
days is that they no longer talk to reporters," he
writes in Media Isn't a Four Letter Word (Aerospace
Industries Assn., Washington, D.C.). We couldn't agree more.
Heads of PR firms became bean-counters following the sale
of their firms to the ad giants. They're concerned with
management of their agencies, new business, profits, etc.
But they also don't want to risk being seen as friends and
possibly sources for the press. The result is a dearth of
personal press/PR contact...New
publisher Arthur Sulzberger made a rare public appearance
last week. He did so in behalf of the Times,
which was honored for its "Portraits in Grief,"
and to show his support for staff diversity. He introduced
nine women at his table who handle PR and related duties.
The Times staff, once mostly male, white, Ivy-League,
etc., is now about as diversified by gender, race, ethnicity,
etc., as can be...PR
professor Maria Russell of Syracuse University, a
former board member of PRSA, spoke at the lunch, saying
college PR sequences will be the main source of PR pros
in the future...we're
hearing that some of the 21 ex-PRSA presidents who signed
the petition blocking Assembly discussion of the
student at-large member proposal (10/23 NL) are now sorry
they did so. They have positioned themselves as reactionaries
opposed to any change or even discussion of change. Since
3,760 colleges don't have a PR sequence (vs. 231 that have
them), maybe the PR professors should wonder if those 3,760
colleges know something that they don't. The vast majority
of colleges might consider PR to be too fast-moving a field
to be captured and brought into a classroom. They might
also have found out that integrated marketing is the rage
in the business world and that PR is just a small part of
this mix, if it is allowed at all. So why teach it? Perfect
examples of the hostility to PR are the three giant ad/PR
complexes-Interpublic, WPP Group and Omnicom...IABC
will cut its 26-member board to 12 by 2004, switching
from geographic-based directors (which PRSA has) to directors
having the most relevant skills...the
PR Student Society of America spent $356,129 on "travel"
in the past six years, a major part of PRSA's $950,373 loss
on the students in this period. Where do they go? A few
leaders are living high on the hog, somewhat like national,
which had a $654,179 travel bill in 2000. The APR board
billed PRSA $1,188 for travel for the four years of 1992-95
but $89,656 for the four years of 1998-2001. The ethics
board, to its credit, spent only $7,334 on travel from 1998-2001.