Edition, November 6, 2002, Page 1
RF WINS $1M NEC AMERICA BIZ
America has named Ruder Finn as agency of record for its
more than $1 million PR account following a competition
that included a half-dozen shops, including RF's independent
rival firm Edelman PR Worldwide.
Dowling, executive VP at RF, called the assignment a "big
win," especially in light of the lackluster high-tech
market. "The big challenge," he told this NL,
is to "boost NEC's profile in the communications and
networking market." Most people are familiar with NEC's
consumer offerings, such as its computer monitors, he added.
heads the NEC team, which includes Alicia Dollard, senior
VP, and Mimi Anderson, VP.
CHEVRON TEXACO'S MOORE FLIES
Rosemary Moore has joined United Airlines as senior VP-corporate
affairs. She held the VP-public and government affairs slot
at the San Francisco-based energy giant.
Moore had been VP-corporate communications at Texaco, and
VP-corporate communications at Seagram Co. in New York.
She joins United as Wall Street talks of a potential
Chapter 11 filing by the Chicago-based carrier.
ChevronTexaco promoted Patricia Yarrington to succeed Moore.
SANDOR TAKES HOME DEPOT POST
David Sandor, a founding member and executive VP of Washington,
D.C.-based Powell Tate, has been named director of PR for
Atlanta-headquartered Home Depot.
He was VP-corporate communications for Visa USA and more
recently held that same post at Associates First Capital
Corp., prior to its acquisition by CitiGroup in 2000.
Sandor was also a spokesman for George Bush's 1988 presidential
campaign and transition and was later appointed by the administration
as a communications advisor to Transportation Secretary
has joined Eckerd Corp., the $13.8 billion drug chain owned
by J.C. Penney, as VP-PR. She is a veteran of Zurich Scudder
Investments, where she was senior VP-director of global
communications, and Gillette, where she held the VP-corporate
NUVEEN INVESTS PR WITH WS
Weber Shandwick beat Burson-Marsteller, Hill and Knowlton
and Golin/Harris Int'l for the Nuveen Investments account,
Alan Brown, chief marketing officer of the Chicago-based
company, told this NL.
Brown was impressed with WS because the Interpublic unit
"came in with a plan that was very creative."
Nuveen wants to inform investors that it sells more than
just "municipal" securities, which is the heritage
of the 104-year-old company. WS will target high-net worth
clients and their financial advisors. Brown would not disclose
the PR billings.
Dan Reid, EVP and GM of WS' financial services marketing
practice, oversees the Nuveen account.
F-H's CASTALDI JOINS H&K
Marilyn Castaldi, who spearheaded Fleishman-Hillard's drive
to build the biggest global healthcare category, has joined
Hill and Knowlton as general manager of the WPP Group unit's
New York office. She succeeds Phil Sheldon, who left this
Castaldi had led H&K's domestic health unit from 1992-93,
and was executive VP/healthcare at Burson-Marsteller from
The PR veteran is succeeded as F-H's healthcare chief by
her deputy, Michael Rinaldo.
Jackson Spalding edged
Golin/Harris Int'l for the Orkin Pest Control account
in a competition that included 18 PR firms, said Bo Spalding,
principal of the Atlanta-based agency. Top Ten firms, including
Ketchum and Manning, Selvage & Lee, were in the competitive
mix for the account, which bills in the mid six-figure range.
Spalding said Allyson Park, who joined JS from Hunter &
Assocs. in New York, will oversee the account for the nation's
biggest pest control company.
BIG CITIES GO FOR APR DECOUPLING
PRSA chapters in the big U.S. cities and urban areas are
mostly in favor of decoupling accreditation from membership
in the PRSA Assembly. Some state chapters and regions are
against it or are undecided.
The delegate vote as of Nov. 4 was 95-15 in favor of decoupling.
Voting is Nov. 16 in San Francisco.
There were 169 delegates at the 2001 Assembly in Atlanta,
down from 200 in the previous year.
In favor of decoupling are the national board (17 votes);
15 sections; National Capital (10); New York (8);
(continued on page 7)
Edition, November 6, 2002, Page 2
G/M COUNSELS LOUISVILLE ARCHDIOCESE
PR is helping the Archdiocese of Louisville handle its sex
abuse crisis, said Jack Guthrie, CEO of the firm. Eight
of the Archdiocese's 182 priests have been "permanently
removed" from their ministries.
than 180 lawsuits have been filed against the Louisville
Roman Catholic Church.
advice to Archbishop Thomas Kelly is to be as upfront as
possible with the media. The firm organized a briefing with
the Courier-Journal hometown paper earlier this year
to inform it of the Church's official position on abuse
before it made that information public. The C-J has covered
the abuse story "stem-to-stern," according to
Guthrie. He gives the paper a "B" for its overall
Out to Non-Catholics
also made outreach to non-Catholics a priority. The firm
taped Kelly's press conference, and aired an unedited version
of it on Louisville's "Faith Channel," which has
programming for various religions. It must have aired 40
times over a three-week period, said Guthrie.
PR firm CEO - a Catholic like account director VP Dan Hartlage
- also makes sure to receive input about the perception
of the crisis from non-Catholics at G/MPR.
PR firm also trained key Archdiocese spokespeople, such
as chancellor and chief administrative officer Brian Reynolds.
It stressed the need to "interface with the press on
a regular basis."
to assess the Church's PR, Peter Smith, C-J's religion reporter,
said somebody is always available, or at least gets back
to him when he calls with questions. "They have been
honest and candid, and discuss any issue they are allowed
to talk about," he told this NL.
ANDREW REPS EMBATTLED FASTOW
Gordon Andrew, who
has held top communications posts at Prudential and Travelers
Group, is handling the press for former Enron CFO Andrew
Fastow, who was indicted on 78 counts of fraud, money laundering,
conspiracy and obstruction of justice by a Houston grand
jury Oct. 31.
Andrew told this
NL he counsels Fastow in association with the former executive's
attorney John Keker, the Oliver North prosecutor.
At Travelers Group, Andrew was head of communications under
CEO Sanford Weill when the infamous sexual harassment incident
known as the "Boom Boom Room" took place. Weill
now faces a New York Attorney General probe as head of Citigroup.
Andrew said his core crisis/litigation experience came
as managing partner of The PR Consulting Group in New York,
which he ran for 10 years.
He recently served as VP of marketing communications for
Prudential's individual financial services unit and is a
former director of marketing services at The American Stock
EDISON FIGHTS MEDIA BARRAGE
Edison Schools has picked up its advertising and PR efforts
via The Nieman Group as the public school operator faces
questions of its financial solvency and its methods of running
schools by its clients.
Adam Tucker, VP of communications for Edison, said Harrisburg,
Pa.-based Nieman is handling ads and PR for the 10-year-old
A full page ad in last week's New York Times addresses
four main points critics are raising about the company -
test score improvement, acceptance of the Edison program,
financials, and the flurry of press coverage about the company.
The ad says that Edison is "the most scrutinized school
system in America, bar none," assuring that its operating
position is strong despite the "ups and downs"
of its share price, which climbed as high as $21 and now
trades around $0.50. The ad says test scores at Edison schools
are rising on average and that the company now educates
80,000 students in 150 schools.
The Wall Street Journal fronted a piece on Edison
in its "Marketplace" section Oct. 22, saying it
has never turned a profit, recording an $86 million loss
last year, but noting CEO Christopher Whittle's optimistic
take on the company's future.
Edison said in early October it would meet profit targets
and post a "substantial net income" in the first
quarter ended in September. The company reported a heavy
loss for its fiscal Q4 which ended in June and said it would
restate results for two previous years due to $7.9 million
in loans to Whittle.
To fend off delisting from NASDAQ Edison's stock must rise
above $1 for 10 days in a row by Nov. 25. Also of concern
to NASDAQ is the resignation of three independent directors
in early October, which left the company without an audit
WWI HIRES BRAINERD COMMUNICATORS
Weight Watchers International has shifted investor relations
duties from Lippert/Heilshorn & Associates to Brainerd
Communicators, said Keith Lippert.
Corey Kinger says she is working on the account at BC,
which has counseled clients such as CableVision, Lehman
Brothers, Dun & Bradstreet and Havas.
WWI retained L/H in February following a pitch after considering
a number of firms, Bob Hollweg, WWI VP, general counsel
and corporate secretary, had told this NL. Keith Lippert
is the son of Al, one of WWI's founders.
WWI in September, announced that Artal Luxembourg, the
private investment house that acquired the Woodbury, N.Y.-based
company in 1999, was selling about 14 percent of its holdings
at $42 a share each. That transaction reduced Artal's stake
to 62 percent.
The company now trades in the $48 range, just off its $50.39
Rubenstein Assocs. handles WWI consumer PR, while Middleberg
Euro RSCG represents weightwatchers.com.
Edition, November 6, 2002, Page 3
Miguel, who covers technology for CNN Headline News based
in Atlanta, has had enough of the "fear-mongering e-mails"
from publicists, whose firms handle technology companies.
to my e-mail in box, every week is Halloween," said
San Miguel. "Since 9/11, this has beenthe tone for
many of the e-mails I get from publicity firms hired by
tech companies, and from the in-house media relations specialists
for those companies," he wrote in his Oct. 30 column
Here is one example he gave:
schools, like the rest of the country, are confronted with
a deep sense of uncertainty and concern over student well-being
in the face of terrorism threats, school shootings and other
potential crisis situations...A growing number of school
districts and educators across the country have discovered
(Brand Y's) wireless telephones as the best way to keep
their students and staff safe and sound."
The PR specialists
have clicked onto something that the media discovered long
before the World Trade Center came crashing down, "fear
sells," said San Miguel.
Can 'Save You'
He has gotten
dozens of e-mails that would have you think the U.S. can
be saved by technology. "They pitch me products and
services like global positioning systems that can keep track
of everything from a company's trucks to your child."
companies use threats like "Love Letter, Code Red or
Klez-e to sell me on selling you their anti-virus products.
Companies that provide hidden surveillance systems promise
to keep an eye out for terrorists while swearing to look
the other way and honor your civil liberties," he said.
As a technology
anchor, San Miguel has to be on the air five times a day
providing the "cutting-edge" tech news. "I
have producers who want cool gadgets and gizmos to show
our viewers, and if those products and services also happen
to keep you and your family and our society/democratic values/
bank accounts safe, then that's even better, because then
it becomes highly promotable. That's the way my business
that. Like the 1970s TV cartoon character Super Chicken,
I knew the job was dangerous when I took it. But I also
have to balance all that with my desire not to become the
illegitmate child of Cassandra and P.T. Barnum. And I certainly
don't want to have a digital ring placed in my nose by publicly
held tech companies," said San Miguel.
said he will continue to use anti-virus specialists at computer
security firms to comment on the latest threats. "Computer
security is a relatively new field. I can't help it if the
experts are working for companies that sell security products.
I can only make sure that they don't use the exposure on
Headline News or in this column to sell you a $2,000 anti-virus
IBM STOPS BLACKBALLING
CEO Samuel Palmisano has apparently lifted outgoing chairman
Louis Gerstner's blackball against Fortune magazine.
advertising in Fortune and PR people were forbidden to return
reporters' calls after the magazine ran a profile in 1997
that praised Gerstner's turnaround of the company but quoted
others calling him "arrogant" and "pompous."
But on Oct.
30, when Palmisano gave his first public speech since he
was named IBM's CEO last March, Fortune reporter David Kirkpatrick
was an invited attendee.
In Touch Weekly,
an entertainment magazine, was unveiled Oct. 28 by
Bauer Publishing USA, headquartered in Englewood Cliffs,
N.J. More than a million copies were available on newsstands.
Richard Spencer is editor-in-chief and Stephen LeGrice
is executive editor.
The magazine will offer uplifting stories that will appeal
to young women, featuring celebrity profiles, real-life
stories and breaking news. It plans to offer a variety of
lifestyle-driven articles that focus on the reader's favorite
celebrities, including home and decorating, beauty, health
Other members of the editorial team include Alanna Finke,
entertainment editorial director; Martin Gould, West Coast
news editor; Eric Savage, creative director; Pamela Miller,
lifestyle deputy editor; Dan Wakeford, news editor; Alec
Foege, features editor; Tom O'Neil, senior editor, and Donna
Bender, director of photography.
Bauer also publishes Woman's World, First For
Women and J-14.
Martha Stewart Living
Omnimedia is starting a new food magazine, titled
The magazine is targeted to the ordinary shopper and the
everyday cook, featuring quick, easy recipes using supermarket
ingredients for meals.
The first issue will be available in supermarkets and on
newsstands in January.
If the four-issue test is successful, the magazine will
begin publishing with a regular frequency of 10 issues per
year in September 2003.
The magazine will be edited by Judith Hill.
New York Sun,
which made its debut in April, has increased its
page count to accommodate more news and columns.
Stuart Marques, who has been managing editor of The
New York Post, has joined the Sun as news editor, and
Dina Temple-Raston, formerly the White House correspondent
of Bloomberg News, was named business editor.
The paper also has increased distribution to 5,000 retail
outlets, and dropped the price to 25 cents.
(Media news continued
on next page)
Edition, November 6, 2002, Page 4
WSJ EXPANDS BEAUTY & FASHION
The Wall Street Journal is expanding its coverage
of beauty and fashion.
Sally Beatty, who was covering cable TV, has been reassigned
to cover the beat with Terri Agins. Both reporters are based
in New York.
Beatty, who also covered the ad/PR beat at one time, said
she has a "lot of room" to cover topics and "major
trends" that will interest Journal readers in the beauty
and fashion field.
Publicists can e-mail her "exclusive" information
at [email protected].
WOOD RESIGNS AS EDITOR OF
Tracy Wood has resigned as editor-in-chief of Ms. magazine,
based in Los Angeles.
The October issue, which was scrapped, was to have been
the first under Wood, who was named editor in July. Wood
had been a reporter for The Los Angeles Times and
The Orange County Register.
She will remain with Ms. to oversee investigative reporting
at the feminist publication.
BOGDANICH GETS NEW BEAT AT
Walt Bogdanich, a business reporter for The New York
Times, is joining the new investigations department,
run by Doug Frantz, as assistant editor.
Bogdanich has been a reporter at The Wall Street Journal,
where he won a Pulitzer Prize in 1988 for exposing substandard
medical laboratories, and was subsequently an investigative
producer at "60 Minutes" and ABC News.
Since joining the Times in January 2001, Bogdanich has
directed coverage of stories like the conflicts of interest
at hospital buying groups, abuse of the painkiller OxyContin
and problems in the educational testing business.
Frantz said Bogdanich will continue to work with reporters
on projects for the "Business Day" section.
Don Van Natta, a reporter assigned to "The Metro Section,"
is joining the investigations department early next year
as a correspondent based in the London bureau. Lizette Alvarez,
a reporter in the Washington, D.C., bureau, also is being
sent to the London bureau to work for the foreign desk.
GOLDBERG TO OP-ED EDITOR OF
The Los Angeles Times has appointed Nicholas Goldberg
as op-ed editor. Janet Clayton, editor of the editorial
page, said Goldberg will assume his new position in early
Since 1999, Goldberg, who is a former bureau chief assigned
to the Middle East and North Africa, political reporter,
and Sunday business editor for Newsday (Melville,
N.Y.), has conducted polling, focus groups and other research
for foundations, corporations and political candidates.
In New York, he recently was a senior VP at Benenson Strategy
HEALTH MAG TARGETS WOMEN
MultiMedia Healthcare/Freedom, a division of Freedom Magazines,
based in Plainsboro, N.J., has started a new quarterly health
magazine, called Family Health Matters: A Woman's Guide
to Family Medicine.
Nearly one million copies of the magazine will be published
and distributed free of charge at 4,100 CVS pharmacies nationwide,
reaching a potential audience of 35 million customers each
month, the publisher said.
The magazine is under the direction of The Partnership
for Gender-Specific Medicine at Columbia Univ. and its founder,
Marianne Legato, MD.
Legato, who is editor of FHM and a professor at Columbia
Univ., said each issue features a specific health topic
that directly affects women and their families.
According to a recent study, women make 75% of the healthcare
decisions in the U.S. and spend nearly two out of every
three healthcare dollars.
a former business columnist at The Detroit News and
The Detroit Free Press, who was CEO of Small Times
Media, in Ann Arbor, Mich., which publishes a magazine that
covers the small technology industry, has joined Ford Motor
as director of integrated communications, a new position.
39, who has been deputy editor at The Wall Street Journal's
online business and investing section, is rejoining
The Associated Press.
48, who is business editor of The Boston Globe, will
join Weber Shandwick's Cambridge, Mass., office this month
as a senior VP. He will direct the firm's New England corporate
Landon Thomas Jr.,
a business columnist for New York Magazine, is joining
The New York Times to cover Wall Street.
Ann Tuke, previously
marketing director for Cardonna Caribbean Tours, was named
managing editor of Sport Diver.
formerly deputy articles editor of Cosmopolitan,
has joined Ladies' Home Journal in the same title.
was recently named executive editor of YM.
formerly editor-in-chief of Harper's Bazaar, is freelancing
for The New York Times.
Ann Omvig Maine was
appointed editor-in-chief of Traditional Home. She
had been acting editor since July, and editor-in-chief for
Edition, November 6, 2002, Page 7
BIG CITIES FOR
from page 1)
Angeles (5) Chicago and Boston with four votes each; San
Francisco, San Diego, Philadelphia, New Jersey and Phoenix
with three each; four district chairs, and 11 one-vote chapters.
decoupling are Minnesota (5 votes); Colorado (5); North
Carolina (2), and Memphis, Oklahoma City, and S.E. Wisconsin.
About 80 chapters either are still deciding or refuse to
comment. No chapter has been found that will conduct a vote
of its members on this issue. About 80% of PRSA's 19,000
members are non-APR.
chapters undecided or not responding include Georgia, third
largest with 800 members; Detroit, 499; Houston, 450, and
"I am optimistic that it will pass," said Joann
Galloway, treasurer, said chapters, sections and districts
have complained for years that there are not enough APRs
to represent them. Nineteen chapters were unrepresented
at the 2001 Assembly because none of their APR members would
in APR has declined in the past two decades while costs
have soared, reaching a peak in 2000 when it cost PRSA a
net of $1,794 to create one new APR. There were 246 new
APRs that year when the deficit on the program was $441,467.
average of 240 new APRs were created each year in the five-year
period of 1997-2001. But 400 or more APRs left the Society
each year (based on a renewal rate of 85% for the 19,000
are now 4,100 APRs, about the same number there were in
the 1980's. The test costs $285 and the average pass rate
since 1982 is 67%. Total net cost of the program since 1986
is $2.78 million.
least 25% of the 233 APRs created in 1999 at a net cost
of $1,413 each have left the Society.
PRSA has spent $2.1 million on APR since 1997 with the net
loss being $1.38M.
Are Not Giving Up
were that the APRs were not about to give up their rule
of nearly 30 years (dating to a bylaw passed by the 1973
Assembly as part of a revolt against New York domination
Kerry King, 1979 president, remarked that power in PRSA
had transferred to the "hinterlands." Patrick
Jackson, 1980 president and leader of the revolt, said it
would never return because "those in the hinterlands
outnumber those in the big cities."
Coffey, chair of the APR board, said this NL has "demeaned
a noble effort by incessantly harping about cost-per-exam
and other fallacious indicators." PRSA is "investing"
in APR and not "spending" on it, he said.
in our profession benefits from a strong professional certification
program," he said. "We continually re-invest in
leading our profession to high ethical and intellectual
standards." APR was "never intended to be a measure
of organizational leadership ability," he added.
said a new exam that is "intellectually rigorous and
scientifically defensible" is being prepared that members
can take year round at commercial testing centers. A major
part of the exam will be in the form of multiple choice
questions that can be tabulated electronically, eliminating
a testing service whose average cost was about $100K in
said it is "unfortunate timing" that PRSA leaders
are offering decoupling when the exam is being made more
accessible and economical.
Leaning Against Decoupling
McCarter, chair of the College of Fellows, which has one
vote, said he polled other fellows and the vote was running
13-2 against decoupling.
Grant, president of National Capital, the largest chapter
(1,033 members and ten votes), said decoupling would "provide
greater access to Society leadership to all members."
Yerrick, 1999 NCC president, said PRSA should not "restrict"
who can hold office. If the APRs feel strongly enough, they
should create their own "Accredited PR Professionals
of America," she said. Yerrick noted there is a National
Assn. of Accountants (for those who do not want to be CPAs).
Naymark, president, Minnesota chapter, said the board rejects
decoupling. It wants to see if the new exam encourages more
members to seek APR.
Steed, president, N.E. Wisconsin, said his board supports
decoupling because the chapter has many non-APRs who would
provide "great service."
Paul Daniel, president, S.E. Wisconsin, said he "can't
believe" that national is pushing APR while at the
same time recommending decoupling. His chapter is against
Cook, president, San Diego, said the APR rule "excludes
many talented people from leadership."
Pollino of Boston, said he and president Jeff Seideman are
the only ones going to the Assembly because it can't find
two more APRs to attend.
Oregon Capital president Patrick Cooney said the chapter
is small and "short on APRs." Gina Godfrey, Tulsa,
said, "After polling the board, there seems to be an
overwhelming vote in favor of removing the APR rule...many
of our most dedicated and active members are not APR."
Schmidt-Krebs, Western district chair, said Assembly decoupling
was "a little bit overdue and actually inevitable...we
need greater representation of our rank and file."
Also supporting Assembly decoupling were Art Stevens, Tri
State chair; Karen Breakell, Sunshine, and Brett St. Clair,
Klingensmith, Reno, which backs decoupling, said only six
of 76 members are APR.
Vann, Oklahoma City, which rejects the bylaw change, said
the APR process "demonstrates a person's level of expertise
in PR and prepares that person for decision-making in the
Fred Bragg, Indianapolis, said his chapter's board "at
this time" is against decoupling, feeling it would
"weaken the profession overall" although it realizes
some chapters and sections have few APRs.
Edition, November 6, 2002, Page 8
While researching the 117
chapters of PRSA for the decoupling story (page 7) we ran
into several striking facts.
First is that rudimentary
democracy seems to be lacking in all the chapters.
Not one chapter was even
dreaming of conducting a secret ballot on the decoupling
issue, probably the most important initiative brought before
the Assembly in the past 30 years.
One chapter president
said, "We've never conducted a ballot on anything,
why should we start now?"
The concept was foreign
to the chapter presidents and boards. Their attitude was,
"We're the elected leaders and we know what's best
for the members."
Seventy of the chapter
presidents are accredited and many members of their boards
are, a lingering influence of the days when PRSA pushed
The non-APRs, who constitute 80% of PRSA's membership, would
quickly pass decoupling across the board if they were given
a chance to vote on it.
striking is that not a single chapter automatically gives
a full financial report to members. The New York
chapter, answering a request by this NL, gave us a CPA-audited
report but it is not routinely distributed to members.
In this era of Enron,
Worldcom, etc., where many hundreds of public companies
provide misleading "pro forma" financial reports,
keep loans "off the balance sheet," and are guilty
of numerous other abuses that have undermined investors'
confidence, PRSA and its chapters should be setting an example
of financial disclosure.
APR chair Doug Coffey
says APRs are "leading our profession to high ethical
and intellectual standards."
But private clubs and
organizations are fertile territory for financial hanky-panky.
The FBI figures six out of ten people will embezzle or otherwise
misuse funds not their own if given the chance. The Overseas
Press Club lost its 11-story building because of a $300K
embezzlement by its manager, who committed suicide; the
Publicity Club of New York ousted and sued two officers
on charges of mis-use of funds; the Int'l Assn. of Business
Communicators recently spent $1M on a website that never
launched while keeping plans for this secret; Women in Communications
folded after skipping its members' directory and firing
its staff; PRSA itself juggled its books throughout the
1990's, breaking about even in most years but then suddenly
taking a required $1.1M "big bath" in 2000 and
skipping its members' directory, etc.
PRSA chapters should report full financials to their members
at least once a year without forcing any member to
run a gauntlet by daring to ask (beg?) for such a report.
PRSA national said it has no policy on this. If the books
are so honest, why are the officers so afraid to show them?!
Another striking point
about PRSA chapters presents itself: some states
have only one chapter (Georgia, Minnesota, Massachusetts,
New Jersey). Colorado has two. The biggest chapter, Washington,
D.C.'s National Capital, with 1,033 members, takes in surrounding
But California has nine
chapters; Texas, eight; Florida, seven, and New York, six.
Other states have two to four chapters. This creates a lot
of local chapter presidents. Each chapter, no matter how
small, sends one delegate to the Assembly. Thus 20 chapters
with a total of 400 members would have 20 votes while New
York, with 800 members, would have only eight votes. This
is how power in PRSA was shifted to the smaller cities and
towns across America.
of the multi-million dollar Charlotte Beers U.S. PR campaign
aimed at Muslims abroad was unveiled last week to
"mixed" reviews, said the New York Times
10/30. It quoted anonymous State Dept. sources as saying
it was "patronizing" and "too simplistic."
Video news releases created by McCann-Erickson show Muslims
leading happy and successful lives in the U.S.
Beers is a former executive
at J.W. Thompson who is now under secretary of state for
public diplomacy. Getting the VNRs shown in many countries
will be a problem since local governments often operate
TV stations and could censor them.
PR pros, wondering why
no one from the PR world is involved in the effort, might
notice that PRSA spent a net of $1.38 million on APR in
the past five years and virtually nothing on "PR for
the Arthur Page Society, the Institute for PR, the Council
of PR Firms and the PA Council are on the wrong side
of the Nike "commercial speech" lawsuit. Instead
of siding with Nike, which refuses to defend the truthfulness
of its statements about labor practices abroad (see No
Logo for labor conditions in 18 foreign countries),
the PR groups should be demanding that accuracy be served.
The California Supreme Court ruled that Nike was promoting
sales and thus did not have the protection civilians have
in making statements...short
interest in Omnicom reached a record 11.1 million shares
in October, up from eight and nine million shares
on average and indicating "unease" in Wall Street
about OMC's quality of earnings, said an analyst. OMC's
Q3 revenues and net were up 10%+ as predicted but acquisitions
made with cash accounted for more than half the gains. OMC
has a huge debt of $2.6 billion, equal to about four years