Edition, November 27, 2002, Page 1
EDELMAN TACKLES OBESITY ISSUE
Edelman PR Worldwide and
Dittus Comms. have been tapped to spearhead PR and lobbying
for the American Council for Fitness and Nutrition, a coalition
of top food and beverage industry groups seeking to counter
charges that the industry is at fault for a swelling obesity
problem in the U.S.
The food and beverage
industries - notably fast food chains and soft drink makers
- have come under fire as of late with lawsuits and charges
that it is contributing to the country's obesity problem,
especially in children. Government statistics show that
one in three Americans now struggles with obesity.
Formed earlier this year,
the Council stresses that both physical activity and a proper
diet are needed for a healthy lifestyle.
The group includes the
American Frozen Food Institute, Kraft Foods, Chocolate Manufacturers
Assn., Sugar Assn., Grocery Manufacturers of America, National
Restaurant Assn., National Council of Chain Restaurants,
and the Assn. of National Advertisers, among a handful of
Dittus is handling grassroots
lobbying efforts for the coalition, said Stacey Morton,
director of marketing for the firm, who referred a call
to Gene Grabowski, VP of comms. and marketing for the GMA
and spokesman for the Council. He said the Council is targeting
"opinion leaders" and regulators at the federal
and state levels.
SILVERMAN GETS HONEYWELL MEDIA
Merrill Lynch's Richard Silverman has joined Honeywell
as corporate media relations director. He reports to Tom
Buckmaster, VP-corporate communications at the Morris Township,
N.J.-based company and former Edelman PR Worldwide vice
chairman and Hill and Knowlton/Washington GM.
Prior to Merrill, Silverman was a journalist and editor
at Dow Jones News Services and Bloomberg for more than a
Tom Crane, who had handled Honeywell's corporate media
relations duties, joined Skanska USA last month as senior
who was senior VP-corporate communications at NASDAQ, is
now head of Barclays Capital corporate PR group. He also
worked at Credit Suisse First Boston. Heyman Assocs. conducted
IPG SAYS PR DOWN 18% IN Q3
PR revenues declined 18% in the third quarter, Interpublic
said Nov. 19 as part of its Q3 earnings report. The two
main IPG PR units are Weber Shandwick Worldwide and Golin/Harris
Omnicom reported a 9% gain in PR revenues in Q3 but this
includes an undetermined amount from acquisitions.
IPG, which has admitted failing to record expenses totaling
$181.3 million over the past six years, told analysts in
a conference call that legal and accounting expenses related
to its internal investigation and other matters totaled
$24 million in Q3.
The Securities & Exchange Commission is investigating
IPG on an informal basis apparently because of the frequency
and amount of the restatements.
Andy Polansky, president and COO, North America region
of Weber Shandwick, said high tech PR has been weak but
healthcare and consumer PR are strong.
IPG has laid off about 10,000 of the 62,000 employees it
had two years ago.
APCO REPS KEY ASIAN GROUP
APCO Worldwide is providing PA services to the Association
of Southeast Asian Nations, an economic group of 10 nations
with a combined populationof 500 million and a $740 billion
GDP. Terry Judge, VP of the Grey Global Group unit, is leading
his firm's effort to develop "positive U.S.-ASEAN ties."
President Bush has made establishing free trade agreements
with each individual ASEAN nation a foreign policy priority.
The U.S. has completed an FTA with ASEAN-member Singapore,
and U.S. Trade Rep. Robert Zoellick held a meeting with
the organization's ministers in Manila last week to pave
the way for future pacts.
The U.S. Administration also counts on ASEAN support for
its war on terrorism. The U.S. and ASEAN issued a "Joint
Declaration for Cooperation to Combat International Terrorism"
The other ASEAN-member states are Indonesia, Philippines,
Thailand, Malaysia, Laos, Viet Nam, Cambodia, Brunei and
The O'Dwyer website,
is going on a paid basis as of Monday Dec. 2 after four
years as a free site. Features include 450 PR firms, 8,000
companies & associations and 1,500 PR services in 58
categories, along with breaking PR news. Cost is $20 yearly.
Edition, November 27, 2002, Page 2
RED CARPET IS OUT FOR NYC
New York City is bending
over backwards to accommodate conventions, events, and film
and commercial producers, Deputy Mayor Daniel Doctoroff
told 80 ad/PR leaders at a luncheon Nov. 19 at Gracie Mansion.
As an example, he said
the city allowed the National Football League to stage a
season kickoff event in Times Square Sept. 5 that brought
500,000 people to the area and shut down Broadway from 50th
to 42nd st.
Such an event would not
have been allowed in previous years but it's an example
of how far the city will go to work with promoters, Doctoroff
"The police and other city services bent over backwards
to make sure the event went over smoothly," he added.
The NFL got huge coverage
out of the promotion including a page one story in USA
Today and major coverage by the three networks, he said.
Dan Klores Communications promoted that event.
Doctoroff noted the city
has 66,500 hotel rooms that range from the extravagant to
the "affordable." Occupancy rate lately has been
76%, or about 15% below normal.
"We need all of you
to be evangelists for New York City," Doctoroff told
Launch Products in NY
Richard Edelman, president
of Edelman PR Worldwide, which recently won the $2 million
PR program to promote downtown New York, besting 70 other
PR firms, described several recent product launches in New
York by his firm.
Having New York as the
point of origin helped to win coverage and get the message
across, he said.
"The city is a great platform for announcing new products
and new ideas," he said.
Also present at the lunch
was Howard Rubenstein, president of Rubenstein Assocs.,
which is helping New York in its bid to win the 2012 Olympics.
Thus far it is the finalist representing the U.S. in the
competition. A final choice will be made in about three
The luncheon was the fourth
in a series at Gracie Mansion staged by the Convention,
Exhibition, Meeting and Events committee.
Other luncheons were held
for leaders of the pharmaceutical, insurance/financial,
and trade show industries. A luncheon for the cultural/travel
industry is planned for January.
David Adler, of BiZBash Media, heads a committee that is
helping to stage the luncheons.
Christyne Nicholas, president
and CEO, NYC & Co., which is assisting in the promotional
lunches, also described the attractions of New York for
tourists and businesses.
Hipple, 47, has resigned as president of Carter Ryley
Thomas, Virginia's biggest PR firm, so he can spend more
time with his family and pursue other business interests,
according to the firm.
BEERS STIFFS D.C. MEDIA-AGAIN
U.S. Propaganda czar Charlotte
Beers cancelled a luncheon speaking engagement at the National
Press Club Nov. 18. It was the third time that the former
J. Walter Thompson and Ogilvy CEO cancelled an appearance
before the Washington press corps.
The NPC did not provide
a reason why Beers dropped the event from her schedule.
A State Dept. staffer told this NL that Beers doesn't like
appearing before the press.
The "no show"
robbed Beers of an opportunity to rebut criticism of America's
Kim Andrew Elliott, an
analyst in the Office of Research at the U.S. International
Broadcasting Bureau, questioned the merits of Beers' plan
to "air mini-documentaries about the lives of Muslim
Americans" in places like Indonesia in a New York
Times op-ed piece on Nov. 16.
The 25-year international
broadcasting veteran said he is not aware "of any persons
huddled by their radios to hear about the achievements and
values of the U.S. or any other country."
People overseas aren't
looking for propaganda that puts U.S. policies in their
best light. They get enough propaganda from their own governments.
Elliott also said that no amount of public diplomacy spin
will "make a dent in the public opinion in the Arab
world, that largely opposes American policies toward Israel
Rather than propaganda,
Elliott believes the U.S. should promote independent broadcasting
to provide Arabs with the good and bad of American democracy.
"Arabs may wind up understanding America a bit more
and dislike it a bit less," wrote Elliott.
FC TAKES RIDE WITH JC
Fenton Communications is steering publicity for the Evangelical
Environmental Network's "What Would Jesus Drive"
campaign designed to pressure automakers to develop more
fuel-efficient autos. That effort was featured in The
New York Times, Wall Street Journal and on CNN
Rev. Jim Ball, of the EEN, believes Christians should junk
SUVs and drive better less-polluting vehicles because they
aren't as harmful to the environment and people's health.
EEN maintains the more fuel efficient cars would reduce
the risk of global warming and cut America's reliance on
"imported oil from unstable regions" that could
threaten this country's peace and security.
Detroit is taking EEN seriously. Ball met with Ford and
General Motors executives last week. He was accompanied
by Parker Blackman, the San Francisco-based Fenton VP who
is running the campaign. Blackman was executive director
of the Washington Public Interest Research Group before
joining Fenton as a member of its environmental and violence
Kaylee Kreider, FC's managing director in D.C., is among
the staffers who pitched the WWJD story that first broke
in an Associated Press story Nov. 13.
Edition, November 27, 2002, Page 3
NEW RULES LIMIT
ANALYSTS' MEDIA ACCESS
rules proposed by the New York Stock Exchange will punish
analysts who give information to media outlets that do not
comply with the rules, Edward Kwalwasser, a group EVP of
the Stock Exchange, and the man in charge of regulatory
activities, told Floyd Norris, a financial journalist for
The New York Times.
new rules, which have been broadened to include newpapers
as well as broadcasters, will require outlets to disclose
any analyst conflict on interest in their reports.
a newspaper won't print information that the NYSE thinks
investors should know, then perhaps that paper's reporters
should not be allowed to talk to analysts. That is the conclusion
the Big Board has reached," Norris wrote in his Nov.
National Assn. of Securities Dealers has proposed new rules
that are similar, they do not apply to news reports, according
to Norris, who said the SEC will decide which rule will
said the NYSE's rule would apply to any opinion given by
analysts's observation that a company needed to increase
its sales to young people could be deemed an opinion, so
an article reporting that would have to mention any conflicts
that existed," said Norris.
it did not - the Big Board has advised its member firms
- the firm would be expected to not talk to that newspaper
any more, unless the paper agreed to mend its ways,"
put it this way: "All we said is that if you continue
to use that media, whatever it is, you will be in violation
of those rules."
could be punished by fines or even expulsion from the securities
industry, according to Norris, who said securities regulators
do not believe the NYSE's rules are unconstitutional. "We're
not saying what you can print," said Kwalwasser. "We're
just saying what our members have to do."
rules do not explicitly make news organizations change their
practices, Dow Jones, AOL Time Warner, and the New York
Times Co. say if approved the proposals would interfere
with their publications' free-speech rights.
In a written
statement, DJ said while the company "would applaud"
efforts by the NYSE, NASD, or SEC to disclose analysts'
potential conflicts, it "would be a terrible mistake"
for regulators "to seek directly or indirectly to mandate
what information any member of the press includes in its
who is the top regulator for the NASDAQ, said it decided
to modify its rules by specifiying that it covers only articles
written by analysts, and perhaps question-and-answer columns.
had a goal, to get information to investors," she told
Norris. "But I don't think we have the right to achieve
that goal by cutting off access for newspapers."
GETS LOTS OF COVERAGE
anniversary of the Polo Ralph Lauren brand and its founder,
Ralph Lauren, got widespread coverage this fall in several
on the cover of the November issue of GQ as one of
its Men of the Year as well as the cover of Architectural
Digest, and Town & Country.
Vogue dedicated 30 pages to Lauren, while O, the
Oprah Magazine offered readers an eight-page interview
with Lauren; Men's Journal ran eight pages, and the
August issue of W had six pages devoted to Lauren.
Jon Fine said "a range of editorial and publishing
executives felt they were put under pressure by Lauren's
son, David, SVP of marketing, advertising and communications,
and Jeff Morgan, president of Ralph Lauren Media, to cover
points out that Lauren spent $52.8 million to advertise
his brands in 2001, giving him "immense clout"
in the magazine world.
the editors and publishers of the titles that devoted prominent
coverage to the anniversary insisted theirs were editorial
and Morgan declined to be interviewed, Fine said. A spokeswoman
attributed the following statement to Morgan: "Have
we discussed the 35th anniversary with magazines? Of course
we have. That's my job. But magazines make their own decisions.
They choose what stories they think are of interest to their
readers. They aren't going to put Ralph Lauren on a cover
if it doesn't sell magazines."
which published two special Time Style & Design sections
this year in Europe, will produce similar specials in the
U.S. next spring and fall.
issue, which will be sent to 600,000 high income subscribers,
will profile architects and look at retro fashion, according
to Mediaweek, which also reported that People magazine
is bringing back its two semiannual Style Watch specials.
POP CULTURE IS
BIG NEWS AT N.Y. TIMES
executive editor of The New York Times, said readers
can expect to see more in-depth reporting of popular culture.
spoke Nov. 18 at a forum at the Univ. of California, Berkeley,
cited a recent front page story in the paper about pop star
Britney Spears as the kind of stories that readers find
popular culture is the "pulse of the country,"
and influences everything from businesses to governments
story was about the "fame machine, the economic engine
that's behind it," he said, adding "Our readers
are interested in reading a sophisticated exegesis of a
sociological phenomenon like that."
(Media news continued
on next page)
Edition, November 27, 2002, Page 4
RESTAURANT INDUSTRY NEWS
Co., Orlando, has started a media information service about
the restaurant industry for iDine Rewards Network, a new
thought about the elements you might need and offer an entire
package for you with background and news elements including
targeted story ideas, trends and industry spokespeople for
your restaurant and marketing coverage in 2003," says
Laura Bennett in an e-mail pitch letter.
the weeks ahead, you will receive newsworthy releases on
a brand new consumer survey, 2003 dining out trends and
more," said Bennett.
Miami-based marketing company, provides transaction-based
dining rewards programs.
ZIFF DAVIS HAS NEW VIDEO/PC
Ziff Davis Media Game Group, San Francisco, is starting
a new magazine, GMR , a monthly video and PC game
publication, in collaboration with Electronics Boutique,
a specialty retailer of electronic games.
Simon Cox, who is currently creative director for ZDMGG,
was named editor-in-chief of GMR.
Cox said GMR will be a new type of magazine that will appeal
to a large portion of those 20 million core video and computer
gamers who are not regularly reading a magazine right now.
He said editors will write about the best games just as
they are hitting shelves.
"We think this concrete product focus will appeal
to a broad spectrum of core gamers who want more solid information
now and less hype," said Cox.
GMR will start publishing with an average rate base of
225,000 for 2003.
Plesser Assocs. is handling GMR's PR.
is the name of Media3's new upscale quarterly publication
for residents of South Florida.
Victoria Gallo, who is president of Miami-based Media3,
and publisher of Gables, has named Justo Sanchez, who was
arts editor of New York's El Diario/La Prensa to
the position of executive editor.
The premier issue includes a review and behind-the-scenes
look at Lydia Rubio's art installation at the Port of Miami,
a review of Umberto Eco's new novel, a travel article about
Aix en Provence, and a look at Latin American art masterpieces
in Coral Gables galleries.
Gables will be mailed to households with income over $100,000
in Coral Gables, Pinecrest, South Miami and Coconut Grove.
Sanchez can be reached at Media 3's offices, which are
located at 2307 Douglas rd., Miami, 33145. 305/992-5647;
The Atlanta Journal-Constitution's
new PR, advertising and marketing reporter, Leon
Stafford, said the paper has stopped putting emphasis on
new accounts and new hires in its coverage of these fields.
The only time he will cover these areas is when he can
put them into a larger context, one that reflects how the
industry is doing.
"The stories I look for generally are more universal
in nature than personal," said Stafford, who was ICD
Media.com's guest news columnist of the month.
Stafford, who has been a J-C reporter for more than five
years, said PR people should tell him which topics are hot
and which are not.
Stafford, who gets to the office around 10 a.m., said the
best time to contact him is around 10:30 a.m. He prefers
e-mail and phone calls. 404/526-5366; [email protected].
Business 2.0 has
added three regular column contributors. Dr.
Jeffrey Pfeffer of the graduate school of business at Stanford
Univ. will write a column called "The Human Factor";
Shoshana Berger, editor, writer and gadgets expert, is writing
the "Gizmos" column, and John Tayman, editor,
writer and automotive aficionado, is writing the magazine's
"Power Toys" column.
Josh Quittner is editor of Business 2.0, a San Francisco-based
The plug has been
pulled on plans to start a weekly TV health newsmagazine
show produced by the Tribune Co., Chicago, and sponsored
by Walgreen's drug store chain.
Car and Driver
magazine is syndicating a new radio program,
hosted by Alan Taylor.
Csaba Csere, editor-in-chief of Car and Driver, said a
studio will be set up in the magazine's Ann Arbor editorial
headquarters so Taylor can stay close to the editorial staff,
as well as have access to the latest product reviews, opinions
and editorial features.
The program will begin airing in major markets in December.
and Universal Press Syndicate have signed an agreement to
syndicate editorial content from the magazine to U.S. newspapers
on a monthly basis, beginning in December.
UPS will distribute columns such as: "Medical Update,"
"RD Challenge," and "World Power," as
well as celebrity interviews and other original feature
stories from Reader's Digest.
a pharmaceutical company based in Germany, has begun an
international awards program to recognize journalists who
extend public awareness and understanding of chronic obstructive
Three winning journalists will get a one-week trip for
two people and an invitation to the European Respiratory
Society Congress in 2004.
An award application can be downloaded from www.boehringer-ingelheim.com/news.
Edition, November 27, 2002, Page 7
NEW APR TEST
candidates of PRSA will be able to take the new multiple-choice
test at any one of hundreds of Prometric test centers throughout
the U.S. next year. Candidates no longer have to have five
years in PR to take the test.
is part of the $7.2 billion Toronto-based Thomson Corp.,
owner of First Call, which tracks analysts' recommendations,
as well as other financial, healthcare, legal and regulatory
information services and publications including Investment
Dealers' Digest and The Bond Buyer.
based in Baltimore, has 1,900 affiliated test centers in
North America and a total of 3,500 worldwide. A Prometric
test center is within one hour's drive of every PRSA member,
the Assembly was told. Prometric handled six million exams
PRSA is looking
for about 150 volunteers to take the test in March 2003
as part of a practice run. If they pass, they would receive
their APRs at a cost of only $100 vs. the usual $275.
will have to answer about 150 multiple-choice questions.
There will be two sets of such questions whose order will
be rearranged for the different candidates.
a personal interview and a series of questions requiring
essay answers, the new process starts with a "readiness
review." Candidates will be interviewed by chapter
APRs to determine their readiness for the multiple-choice
be asked to present samples of their work or projects on
which they worked (pointing out what their contribution
a portfolio review of sorts," said Carol Scott, of
Scott PR, Corpus Christi, Texas, who has been working on
the new exam for several years.
Effective PR, which has been the one recommended
text for the exam, candidates will be given a list of ten
text and other books that can serve as source materials.
will determine the level of knowledge candidates have and
decide whether they are ready for the test. They will be
asked how they studied for the exam. The questions are aimed
at those with 5-7 years' in PR.
will be given on computers and automatically graded at the
end of the test. The results will be given to the APR board
which will then give them to the candidates.
waiting five and six months for the results, which is what
past APR candidates have had to do, it's expected that PRSA
will tell the candidates how they did in a few days.
The new process
is expected to dramatically reduce the costs of the APR
exam. Outside "professional fees" for exam grading
and other services were $113,321 in 2001; $207,147 in 2000;
$86,846 in 1999; $90,870 in 1998, and $76,309 in 1997.
The program lost $135,511 in 2001; $441,467 in 2000, and
$329,235 in 1999.
HURT BY SCANDALS
behavior has "poisoned" the public's perception
of Corporate America, and PR is but one tool that can help
restore confidence that the system isn't rigged against
That's the message that Tony Ridder, CEO of Knight Ridder,
and Marilyn Carlson Nelson, head of Carlson Cos., told PRSA's
national conference in San Francisco on Nov. 18.
Ridder chided CEOs for ducking responsibility for corporate
shenanigans during their watch. If a chieftain claims ignorance
about overstated revenues or falsely capitalized expenses,
he/she is "probably derelict" in other areas as
well, Ridder said.
He also noted
that CEOs usually "hire people in their own image"
so if he/she bends the truth other execs are likely to follow
compensation packages also may encourage other officers
to raid the till, according to Ridder, because employees
take their cue on compensation based on what the top exec
the CEO is bilking the corporation through excessive remuneration,
why wouldn't others be inclined to do the same?" asked
Ridder, who earned $935,720 in pay last year. [Ridder earned
$1.4M and $1.6M in salary/bonus for the two previous years.
He did not receive a bonus in 2001.]
Must Be Patient
PR pros must be patient and craft a consistent message to
help companies recover reputations tainted by scandal. She
emphasized internal communications as the best way to get
a company back on track. "The surest way to influence
a customer is through an employee," she said.
also holds true. "A negative experience with an employee
sours the customer on that brand every time, and can sometimes
influence a corporate reputation," she added.
via its travel agency network Radisson Hotels, and TGI Friday
restaurants, employs 190,000 workers.
IESF PICKS WARSCHAWSKI
The Israel Emergency Solidarity Fund has retained Warschawski
PR to boost visibility of the group that raises money for
victims of terror attacks in Israel.
Word-of-mouth is how the Baltimore-based firm got the account,
according to David Warschawski. He said WPR made its mark
in the Jewish community via work on behalf on the National
Jewish Outreach Program. That New York organization was
founded in 1987 by Rabbi Ephraim Buchwald to "address
issues of Jewish assimilation and intermarriage," says
its website. WPR has promoted NJOP's "Read Hebrew"
and "Shabbat Across America" programs, said Warschawski.
More than 650,000 North American Jews have participated
in NJOP activities.
The IESF has raised more than $5 million since it was started
in November 2000 from events such as Cookies 4 Israel, and
Edition, November 27, 2002, Page 8
attempt to separate accreditation from office-holding at
PRSA failed in the Assembly Nov. 16 because of lack
Reed Byrum, 2003 president,
made the motion to decouple and Joann Killeen, 2002 president,
seconded it. But neither said a word in behalf of it.
Mary Pat Adams of the
Colorado chapter (No. 6 with 506 members), said: "This
is a drastic step to take for an issue that has not been
discussed," causing the all-APR Assembly to break out
with applause and cheering, thereby showing its feelings
on this motion. It was scolded by the parliamentarian who
said expressions of approval or disapproval of speakers
is barred by Roberts Rules.
There had been no articles
on decoupling in Strategist or Tactics and
no white papers giving the history of APR, pass/fail rate,
percentage of member participation, costs, pros and cons,
Discussion of decoupling
was cut off after about 40 minutes although 2001 president
Kathy Lewton and treasurer Del Galloway were waiting in
line to speak in favor of decoupling.
Assembly delegates should have spent the entire day discussing
decoupling, the Nike vs. Kasky lawsuit, and the at-large
student membership proposal. Instead, they opted to listen
to six hours of presentations by leaders that should have
been put on paper and distributed beforehand.
lot of effort has been spent on revamping the APR test
but a cloud will hang over its head until decoupling across
the board (as unanimously urgedfour years ago by the strategic
planning committee) is passed. A new Assembly should be
convened, by proxy if necessary, to pass this measure. The
board can authorize proxies on a particular issue. If APR
is a mark of "high standards," as 2003 APR chair
Nancy Wood told the Assembly, the APRs must act that way.
Mary Adams of Colorado, by the way, said the test sets "minimum
standards." Which is it?
The APRs' position that
only they can run PRSA is causing too much bitterness. This
stand is especially untenable now that anyone can take the
test no matter how long they have been in PR (the old five
years of experience rule has been dropped). PRSA lost 5,263
members in 2001 and added 5,324, for a gain of 61. The 74%
renewal rate is too low.
Amicus brief filed by PRSA, Institute for PR, Council of
PR Firms and others supporting Nike in its lawsuit
vs. citizen Mark Kasky cites Johnson & Johnson's "swift"
public response to the Tylenol murders in Chicago in 1982.
The brief praises J&J's "forthrightness with the
public" that "saved the Tylenol brand and perhaps
Companies will have a
hard time speaking out if they fear lawsuits, says the brief.
Kasky charges that Nike
made false statements about its overseas labor practices
in painting itself as a socially responsible company.
What the Tylenol story
shows is that a company with vast PR and advertising resources
can put forth a picture of a situation that is largely at
odds with the truth. This is why companies must be held
to much higher standards of truth, accuracy and completeness
than ordinary citizens who may have to file a lawsuit to
get their views heard.
professor and PRSA board member Carole Gorney, writing about
Tylenol in PRSA's fall Strategist, says J&J
made a "quick decision...to remove all the popular
painkillers from the shelves nationwide to protect the public..."
Larry Foster, former VP-PR
of J&J, in the same issue, wisely avoids making any
claims about a quickrecall of Tylenol capsules because there
was none. He merely writes, "the voluntary recall was
extended to seven Midwestern states, and then nationally."
He fails to mention that
the first murders by Tylenol were discovered on Thursday,
Sept. 30, 1982 and J&J ordered a nationwide recall the
following Thursday. Both J&J and the FDA acted when
a man in Oroville, Calif., had convulsions after taking
a poisoned Tylenol capsule, again showing the flaw in capsules
(which can be easily opened and doctored). Foster and Gorney
don't mention this incident.
In "The Insider"
movie, actor Russell Crowe, with a sweep of his arm, says
J&J CEO James Burke "pulled Tylenol off the shelves
in every store right across America instantly." How
could J&J allow such a false statement to be made?!
As for the full disclosure
and press cooperation claims, J&J never held a press
conference. It took mostly phone calls from 1,500 reporters.
Who knows what, if anything, it told them? It's time for
J&J to answer some questions about this giant myth.
the economy and the many woes on Wall Street, about
980 were drawn to the "Financial Follies" of the
N.Y. Financial Writers' Assn. Nov. 22.This was a gain from
870 last year but below 2000's 1,250. CPAs came in for a
good drubbing. To the tune of "I Cain't Say No,"
CPAs were said to "always tellthe CEO just what he
wants to hear" because "we can't say no."
Biggest splash among table sponsors was made by Burson-Marsteller,
which had 11 (at $3,000 a table), up from eight last year.
Next was Bloomberg Business News which had four. Twelve
firms had two tables each including Weber-Shandwick,NYSE,
Kekst, Dilenschneider, BrunswickGroup, Citigate Sard Verbinnen,
Manning, Selvage & Lee, and FD Morgen-Walke (which had
14 tables in 2000)