Edition, December 4, 2002, Page 1
CONGRESS WANTS QC's SAUDI
Patton Boggs and the Gallagher Group have received subpoenas
from the House Committee on Government Reform demanding
they turn over their PR and lobbying records for Saudi Arabia.
The panel is probing reports of American children kidnaped
and held in Saudi Arabia.
The Saudi Embassy claims
those documents are protected under the Vienna Convention
on Diplomatic Relations as "archives and documents
of the mission," an argument bitterly rejected by Rep.
Dan Burton (R-Ind.), who heads the panel.
Burton, on Nov. 21, released
a six-page letter to Saudi Ambassador Prince Bandar [whose
wife may have inadvertently funneled monies to Al-Qaeda],
in which he criticized the Saudi claim of protection a "without
any support in the legal precedents of the U.S." He
also noted that the Vienna Convention is "intended
to protect foreign diplomats but has no application to American
citizens "who choose to sell their services as public
relations/lobbying mouthpieces for foreign interests."
To the contrary, Burton
wrote that the Foreign Agents Registration Act makes clear
the "activities of such 'propagandists', including
the documents they generate, send and receive in the course
of those activities, are to be subject to the 'spotlight
of pitiless publicity' so that the American people may be
fully informed of both the identify of the propagandists
and the nature of the activities they undertake on behalf
of their foreign masters.'
Both sides are plotting their next moves.
SUNBEAM USES RL&M FOR
Robinson Lerer & Montgomery is helping Sunbeam Corp.
recover from its disastrous "Chainsaw Al" Dunlap
legacy, emerge from Chapter 11, and position it as a revived
entity under the American Household Inc. corporate name.
U.S. Bankruptcy Court for the Southern District of New
York confirmed Sunbeam's Chapter 11 reorganization plan
on Nov. 25. The Boca Raton-based company plans to emerge
from Chapter 11 "as soon as possible."
Sunbeam lost $170M-following a $167M writeoff on $1.5B
in revenues for the first nine months of this year. RL&M
staffers Mark Baker and Jeanne Abi-Nader are responsible
for the account. WPP Group's Young & Rubicam is RL&M's
FITCH GOES NEGATIVE ON WPP
Fitch Ratings has downgraded WPP Group's senior unsecured
rating to "BBB-" from "A-" due to the
persistent weakness in the advertising market, and the ad/PR
conglomerate's increased debt due to a combination of acquisitions
and share buybacks. The firm gives WPP a "negative
FR predicts global ad spending will decline two-to-three
percent this year, and will either be flat or chart minimal
growth during 2003.
WPP has stated that it doesn't expect spending to perk
up until 2004 driven by the Athens Olympics, U.S. Presidential
election and European soccer championship. FR believes those
are only "initial stimuli." They must be supplemented
by sustained economic growth in the major industrial countries
for ad spending to rebound, said FR. The ratings firm also
notes the possible war with Iraq could torpedo recovery
FR credits WPP's "ability to leverage off its industry
leading brands and its global networks." CEO Martin
Sorrell's effort to keep a lid on costs puts WPP in a strong
position to take advantage of any economic growth, according
W&C HELPS GET AMERICANS
Walt & Company has been chosen over five other firms
by the National Retirement Planning Coalition to handle
a campaign promoting retirement issues and planning in the
U.S. Deborah Tucker, director of PA at the NRPC, told this
NL billings could reach the multimillion-dollar range, depending
on coalition members' sponsorship.
She said members were asked to submit names of PR firms
they had experience with for the pitch process, and a decision
was made based on that field.
Bob Dole has signed on as spokesman for the coalition,
which includes the Actuarial Foundation, American Savings
Education Council, Certified Financial Planners Board of
Standards, National Allianceof Caregivers, National Assn.
for Variable Annuities and the National Preretirement Education
Supporters of the groups include American Express, Pfizer,
AT&T, and Ernst & Young.
Tucker said Dole gave the coalition immediate credibility
with their target audience of retirement-age people.
Bob Walt, president of W&C, told O'Dwyer's the work
is a key win for the firm because it extends W&C's traditional
high-tech focus. He stressed that retirement planning is
a national issue and not a commercial interest.
His firm helped roll out National Retirement Planning Week
last week and will develop events and pitch issues as the
campaign unfolds further.
Edition, December 4, 2002, Page 2
SEC UNVEILS FIRST REG FD ENFORCEMENT
The Securities and Exchange Commission on Nov. 25 announced
its first-ever enforcement actions under its Regulation
FD, which bans companies from providing information to analysts
before the public.
The government reached agreements with Raytheon, Secure
Computing Inc. and Siebel Systems. The companies did not
admit to any wrongdoing, but said they would comply with
the Reg FD rule.
The SEC probe of Raytheon focused on whether CFO Franklyn
Caine violated Reg FD when he called analysts in February
2001, and told them their earnings projections for the defense
contractor were too high.
According to the SEC: "Caine also told certain analysts
that their estimates for first quarter earnings or revenue
for particular divisions were 'too high,' 'aggressive,'
or 'very aggressive.'
After their conversations with Caine, the analysts revised
their estimates. The revised estimates caused the Street's
consensus to fall to one penny below Raytheon's internal
2001 first quarter EPS estimate."
Raytheon issued a statement, noting that the SEC "did
not impose any civil penalty or other monetary sanctions
against Raytheon or any of its employees, and it does not
affect Raytheon's results of operation or financial condition."
The company "neither admits nor denies the findings
in the SEC's administrative cease and desist order settling
the matter, and remains committed to full and fair disclosure
to all investors."
SCI also did not have to pay a penalty, though SS was fined
The SEC announced that it completed a Reg FD investigation
BKSH HOOKS UP WITH VIETNAM'S
Burson-Marsteller's BKSH & Assocs. lobbying wing is
pushing for fair play on behalf of Vietnamese catfish producers
who are locked in a hardball trade battle with their American
The Vietnamese, according to a Nov. 3 New York Times
article, learned a "quick lesson in the rough world
of the free market" from the Catfish Farmers of America
group. The organization, fretting over loss of 20 percent
of the U.S. market to the Vietnamese, lobbied in support
of a labeling bill in Congress barring the Vietnamese from
using the name 'catfish' on their product.
A Vietnam fishery official complained to the Times that
Americans were using "un-American tactics" to
keep their fish out of the U.S. Texas oil man Albert Huddleston
apparently agreed. He is the person who hired BKSH &
Assocs. on behalf of the Vietnam Assn. of Exporters and
Producers, a unit of the Socialist Republic of Vietnam.
A BKSH staffer, who did not want to be named, described
the client as a private businessman and ardent free trader.
BKSH has put its 'A' team on the account as Charlie Black,
the long-time Republican political operative, is leading
the charge for Huddleston. The firm handled a similar trade
battle on behalf of Chilean salmon and grape producers.
DILENSCHNEIDER: WEST, ARABS
ARE PR FLOPS
Both the Western democracies
and Muslim nations have "failed to effectively communicate
to one another the core values and realities of their respective
ways of life," which "is why we stand on the brink
of war," Bob Dilenschneider told a Conference Board
meeting in London.
The West, he said, "has
failed miserably to show peoples in other parts of the world
how they can benefit and prosper from the advances and developments
that have taken place in democratic nations. Instead, "we
have come across in movies, books, magazines and the popular
media as arrogant, divided, greedy, unwilling to work with
one another and consumed by materialism and violence,"
The Muslim world, according
to The Dilenschneider Group CEO, has not "communicated
the richness of its culture and art or the sophistication,
and intellectual depth that often mark its daily life. We
only see terrorism, Al Qaeda, the Wahabi sect, and closed,
intolerant backward societies fearful of democracy and technological
subscribe to the "clash of civilizations" argument
that has been advanced by some historians. "If the
West and Muslim world can communicate the way of life they
experience among themselves to the rest of the world, we
will have taken an important step toward eliminating some
of the threats we now read about every day, and perhaps
the terrorism we see played out on our television screens
almost nightly," he said.
People, he explained,
"need to be open and take in the best of the West and
the best of the Muslim world and use that awareness to help
further improve life elsewhere," he said.
ZILKA, KEEGAN JOIN EDELMAN
Jeff Zilka, who once ran Hill and Knowlton's financial
communications practice, is now in charge of Edelman PR
Worldwide's financial group in Chicago. The 47-year-old
is executive VP responsible for IR, corporate governance,
transactions and financial marketing.
He joins from The Weiser Group, which has decided to close
its Chicago office to focus on Washington, D.C., and New
Edelman added Bill Keegan, also 47, , who was at NiSource,
an energy services company, to serve as its senior VP crisis/issues
management. In October, Nick Kalm, who had headed Edelman's
corporate reputation group, left to start Reputation Partners
in Chicago. He was joined by former Edelman execs Marta
Rhyner (senior VP) and Jane Falzell (A/S).
Zilka and Keegan report to Mark Shadle, who is managing
director of Edelman's 60-member Chicago corporate group.
It counts Boeing, Kraft Foods, Expedia and Household International,
which is being acquired by U.K.-based HSBC Holdings, as
Edition, December 4, 2002, Page 3
JUSKA NAMED HOME
EDITOR AT LHJ
Juska has joined Ladies' Home Journal as home
been home and crafts editor at Rosie magazine, where
she oversaw all home, garden and crafts stories. Before
that, she was associate style editor at Goodhome.com where
she produced celebrity home makeover segments for the TV
show "Famous Homes and Hideaways."
editor-in-chief of LHJ, said Juska will be an "important
part of our new focus on heart, home and family which will
premier in the March issue."
staffers hired by Salvatore include Carla Engler, previously
at My Generation, to the position of beauty/fashion
director, and Marybeth Dulany, formerly photo director for
Rosie magazine, to the position of photography director.
MYERS JOINS NBC's INVESTIGATIVE
NBC News' Lisa Myers
was named chief investigative correspondent for a
newly created investigative reporting unit.
Myers, most recently NBC's chief congressional correspondent,
started at the network in 1981. She is joined in the investigative
unit by Jim Popkin, who was named senior investigative producer,
and producer Rich Gardella.
Norah O'Donnell will replace Myers on the congressional
The investigative unit will contribute to all NBC News
programs, including "Nightly News," "Today,"
"Dateline NBC," as well as MSNBC.
Immediate priorities include coverage of U.S. counterterrorists,
corporate corruption and international issues, according
to Neal Shapiro, president of NBC News.
editor of The Cincinnati Enquirer, was named editor
of The Arizona Republic, replacing Tom
Callinan, who succeeds Bushee as editor of the Enquirer.
who was metro investigations editor at The Baltimore
Sun, was named to head Knight Ridder's new investigative
team in its Washington, D.C., bureau.
associate editor of the Sun's editorial page, was
named the bureau's new legal affairs correspondent.
former style editor of Vogue, moves to Ramp,
a new men's magazine, as fashion director.
previously society editor at Vanity Fair, has joined
Harper's Bazaar as executive editor in charge of
79, an entertainment reporter for United Press International,
died Nov. 18. He had covered Hollywood for 52 years.
was promoted to editor-in-chief of The Source Magazine,
and Antoine Clark
was named her replacement as executive editor.
a senior editor at Newsweek since 1993, was named
the magazine's science writer.
NEW MAG COVERS AIRPORT SECURITY
Security magazine has been launched by Primedia
Business Magazines and Media.
The new Atlanta-based monthly publication, a spin-off of
Access Control & Security Systems magazine, will
focus on providing news and information surrounding the
development and implementation of technology in airports
all over the country.
Another spin-off magazine, Government Security,
was started in 2002 and will be published quarterly in 2003.
Larry Anderson, who is editor of AC&SS, also is editor
of GS and TS. He and other editorial staffers can be reached
NEWS OUTLETS FORM ALLIANCE
The Miami Herald
and WFOR-TV (CBS 4) are forming an alliance to share
news gathering, personnel,online content, office space and
Under the terms of the new agreement, CBS 4 will feature
a "Herald Report," highlighting the newspaper's
stories, in its three daily newscasts. In return, the Herald
will give CBS 4 a slot on Page 4A to feature whatever it
chooses, and the right to break Herald exclusives, access
to the paper's foreign bureaus and office space in the Herald's
Fort Lauderdale bureau.
Other projects are in the works, including a weekly news
show that the two entities would co-produce.
SOFTWARE SAVES AND FINDS
Can't remember where you placed a clipping on the hottest
new restaurants in Philadelphia or why you saved the April
issue of Oprah?
A new software program called Scanalog,
which was designed by the Dieck's Group in New York, claims
to be the only interactive CD-ROM that allows users to scan
magazine articles, save them and organize them in their
computer in 11 categories like "Career," "Parenting,"
The new system was created by Kim Goldstein aftershe could
not find an article she had saved on flagstone patios. She
wanted to make sure she and others would never have to search
for another article again.
which is based in Rye, N.Y., is cutting back from 56 issues
annually to 11 issues in 2003.
(Media news continued
on next page)
Edition, December 4, 2002, Page 4
PR PRO WANTS TO SHUT NEWSPAPER
A. Bruce Crawley,
who is president of Crawley Haskins & Rogers PR, in
Philadelphia, is continuing to lead an attack on The
Philadelphia Daily News.
Crawley organized a rally on Nov. 19 in which about 100
people set fire to copies of the DN to protest the paper's
obituary of Edwina Baker, an activist in the African-American
Crawley, who is also chairman of the African-American Chamber
of Commerce, is spokesman for the Coalition for Fair News
Coverage, a consortium that he helped organize last September
in reaction to a DN cover story about 41 people-all black,
Hispanic, or Asian-wanted on murder charges.
"We need to show people who disrespect us that we
can re-focus the money we spend on newspapers," Crawley
told those who attended an earlier rally, where he called
for a boycott of the 76-year-old paper, which is owned by
"There are all types of papers that we can read that
don't insult us. Don't buy the Daily News. Shut it down!,"
The group has recently enlisted 39 clergy to sign a petition
requesting that the Philadelphia school district stop distributing
the paper to students, and his PR firm is creating an ad
campaign for six black newspapers to promote readership
of those publications.
The CFNC, which is comprised of more than 100 black activists,
church leaders and others, also has demanded the resignation
of managing editor Ellen Foley and editor Zack Stalberg.
Stalberg said he believes the newspapers are just using
the controversy to promote business, and has compared the
coalition's tactics to those of the Nazis.
Stalberg also said the boycott has had no measurable impact
on advertising, circulation, or reporters' access in the
black community, which he estimates makes up about half
the paper's approximately 150,000 daily readers.
NEW TRAVEL MAG TARGETS VACATIONERS
Cruise and Resort,
a new travel publication which will be launched in
April 2003, will target vactioners who are interested in
"real world" destinations.
The magazine, which will publish eight times annually and
feature a guaranteed national circulation of 225,000, will
also provide relevant information about entertainment, dining,
local tours and traveling with the family.
Anthony Adler is CEO/publisher of the magazine, which is
based in Sherman Oaks, Calif. Adler has been on the advisory
boards of Royal Caribbean, Holland America Line, and several
Ralph Grizzle, a veteran travel editor and freelance writer,
who co-founded a weekly fax publication in 1995 called Cruise
Week, which covers passenger cruise ship industry news,
is editor of C&R. He is based in Asheville, N.C., where
The Blaze Co., Venice, Calif., is handling marketing communications
and PR for the magazine.
PR PROS REVEAL PITCHING TECHNIQUES
publisher of DotcomScoop.com,
a weekly online newsletter, who also writes a business column
for The New York Post and a PR column for eReleases.com,
a distributor of press releases, does not like to get PR
"I want to be informed by a company, not annoyed by
it," he writes in his Nov. 13 column for eReleases.
"PR people have consistently told me they believe the
battle is won not on the phone or in person, but behind
the scenes," he said.
Emily Lenzner, the spokesperson for Tom Golisano, who recently
lost a bid to become governor of New York, told Silverman
she does not like to make cold calls or pitch stories.
Lenzner, who previously was in corporate communications
and was a TV news producer in Seattle, prefers to keep journalists
informed about what her client is doing and hopes that one
day they will come calling her looking for news.
An unnamed VP of corporate communications for a top company
said that when it needs positive news coverage, it employs
a carrot and stick philosophy, dishing out news "kernels"
in hopes of getting something back.
"We'll trade news with a journalist in the hopes it
pays off when we have something good happening that we feel
warrants more coverage than the media will be willing to
give us. It's a game and you have to learn how to play it."
"As keepers of the information flow, PR people can
keep a stranglehold on information, good or bad. Using such
information wisely will usually pay off through better relations
with the media," said Silverman.
Faith Talk Magazine
has been started by Salem Communications, a radio broadcaster,
whose programs focus on religious and family themes.
The new magazine, which will complement Salem's programming,
will be distributed initially to 340,000 homes in Los Angeles,
Boston, Chicago, Cleveland, Dallas, Pittsburgh, Portland
and Washington, D.C. At least two issues will be published
Jim Cumbee, president of non-broadcast media, who is overseeing
the magazine, is based in Nashville, Tenn., at 615/312-4268.
Reed Business Information
is shutting down the print edition of Electronic News.
The last issue of the weekly, which was started in 1957,
will be Dec. 2. The paper coined the phrase "Silicon
Reed will continue to run the Electronic News website,
and starting in April 2003, the frequency of Electronic
Business will double to twice monthly.
owner of Shape and Men's Fitness magazine,
will be sold to American Media, which owns the National
Edition, December 4, 2002, Page 7
AA PUT CRISIS
PLAN ON SHELF ON 9/11
Airlines-like most companies-had a sophisticated crisis
plan ready to be put into action if necessary, but it proved
totally inadequate on Sept. 11 when two of its jets were
turned into armed missiles, Tim Doke told the PRSA/San Francisco
conference on Nov. 19.
realized that nowhere in our plan did we contemplate such
a circumstance," said the carrier's VP-corporate communications.
bromides, such as putting your CEO front and center with
the media, were all for naught, "since clearly the
CEO in charge that day was not Don Carty, but George W.
Bush," said the PR executive.
Doke also mentioned that AA was buffeted by the post 9/11
grounding of its fleet, layoffs of 20,000 people, the crash
of Flight 587 in Queens, N.Y., in November, and the Richard
Reed shoebomber episode.
of how AA had to be creative when the "FBI essentially
gagged us from any meaningful media interaction immediately
following the terrorist attacks." When the media demanded
to know how the terrorists got through security, AA used
a number of airline security people that it had "intentionally
cultivated relationships with over the years to help carry
our messages and put some of the media hysteria into perspective."
When AA was
told not to talk to the media following the shoebomber incident,
it put its side of the story on its CEO/employee hotline
to clarify info about Flight 63. "Don's hotline became
an incredibly valuable tool during this entire period, since
we had an obligation to keep our own people informed, and
since the media conveniently know the phone number."
the work of Weber Shandwick. A WS staffer made it to JFK
Airport though the roads were closed following the 9/11
attacks. "When traffic came to a standstill, he parked
his vehicle, got out and walked to the airport, seven miles
away," said Doke.
GC IMPROVES INSURANCE BIZ
Global Communicators has picked up the Insurance Marketplace
Standards Assn. account, a group of more than 200 insurers,
account to help improve the image of the industry.
CEO Jim Harff says the PR program will be directed at companies,
consumers and federal/state regulators. It launches Jan.
He believes the effort is especially needed in the current
business environment, which is dominated by a "crisis
of confidence in corporate governance, declining respect
for business executives and a faltering economy." The
IMSA seal of approval, to Harff, "represents honesty,
integrity and high ethical standards."
IMSA members market and sell life insurance and annuity
products. It is based in Chevy Chase, Md.
'FOLLIES' RIBS WALL STREET
Wall Streeters and political leaders took their usual pasting
from the New York Financial Writers' Assn. at the annual
"Financial Follies" Nov. 22 at the New York Marriott.
The black tie audience, whose size is a barometer of the
stock market as well as financial PR and IR, was well below
the high point of 1,250 reached in 2000.
About 980 tickets were sold at $300 each, up slightly from
last year's show when the 9/11 tragedy and the recession
held the audience to 870.
Burson-Marsteller bought the most number of seats by a large
margin. It had 11 tables occupied mostly by clients who
were not identified.
Purchasers of tables have the option of identifying their
guests or not identifying them.
FD Morgen-Walke, which was the biggest sponsor for several
years, buying 14 tables at the 2000 "Follies,"
only had two this year.
Bloomberg Business News had four tables and the following
had two each: Aetna, Banc of America Securities, Brunswick
Group, Citigate Sard Verbinnen, Dilenschneider Group, Kekst
and Co., Manning, Selvage & Lee, Oppenheimer Funds and
Accountants, Martha Stewart, Jack Grubman, companies that
move to Bermuda, Harvard Business Review editor Suzy
Wetlaufer and Enron were also targets.
CANADIAN GOV'T PR ADVISORS
MediaWorks West, a PA advisor to the Canadian province
of Alberta's government, has issued a correction and apology
after a memo to Premier Ralph Klein's staff called President
George W. Bush an "idiot."
The incident follows another verbal slap at the President
from Prime Minister Jean Chretien's communication director,
Francoise Ducros, who has resigned her post following a
backlash against her characterization of Bush as a "moron"
at a NATO summit this month. Chretien had initially refused
Ducros' resignation, but relented after the aide said her
comment made it impossible to do her job.
MediaWorks had issued a memo which read, "New! Chretien
refuses resignation of his communications director and says
there is no evidence Francoise Ducros used the word 'moron'
to describe THAT IDIOT (my caps) [sic] George Bush."
Ten minutes later, the firm issued a correction and later
circulated an apology by VP Jodine Chase, who called the
matter an "editing error," according to The
Chretien, a golf pal of former President Bill Clinton,
hails from the left wing of Canada's ruling Labor party
and is reportedly at odds with the Bush Administration on
several issues. Reuters has noted that Chretien is one of
the few leaders of a close U.S. ally that has not been invited
to President Bush's Texas ranch.
Edition, December 4, 2002, Page 8
your name is long, hard to spell and/or hard to pronounce,
shorten it for PR and business purposes.
This is advice given by
New York PR consultant Michael Pennacchia who uses "Michael
Penn" for his business. He still uses his given name
for personal situations and has never bothered to legally
change his name.
Name-changing is common
among PR pros but we find newcomers to PR are often repelled
by the idea, fearing they will be seen as traitors to their
ethnic heritage. Get over it, we say. Look at this from
the other person's point of view.
Pennacchia shorted his
name to Penn when he had to make 100 "did you get our
release?" calls to media a day while working for a
big PR firm.
He was spending a good
part of his time spelling his name. Some calls required
multiple spellings since he would be bounced from editor
PR recruits have to realize
that time is money and a lengthy name can cause their resumes
to be tossed.
other abuses PR recruits should avoid: first initials
and middle initials; hyphenated names; names that give no
indication as to gender such as Chris, Pat, Casey, Desta,
Esin, etc., and nicknames in quotes. A PR pro's name is
his or her "brand" and should be short and memorable
(user friendly). Best time for a new name is at the start
of a career.
reason for the failure of decoupling to pass in PRSA's Assembly
was the lack of leadership by the National Capital
chapter, the biggest with 1,033 members. Steve Grant, chapter
president, was the third speaker in the debate but made
the weakest argument-that Assembly chairs needed to be filled.
He talked about "a few" Assembly seats being empty
when 24 of the 117 chapters were unrepresented because of
lack of APRs who could attend.
The empty seat argument
was quickly demolished by other speakers who said the new
APR test, open to all throughout the year at convenient
locations, would solve that. The best argument, that chapters
should have the right to chose their own representatives,
as advanced by some of Grant's own board members, wasn't
mentioned by Grant.
questionable torpedo was launched against decoupling by
first speaker Mary Pat Adams of Colorado who cited
a bogus "poll" of chapter members "who supported
our opposition to this." We obtained a copy of the
e-mail that was sent to members and found it violates practically
every rule of a legit poll. First of all, the e-mail notes
that the chapter board opposes the change "because
we saw it as a weakening of support for accreditation."
It's improper for someone
making a poll to argue in favor of one side. In fact, the
maker of the poll should be anonymous. E-mail recipients
were only given the chance to say "yes" or "no"
and did not have the option of saying "I don't know"
or "no opinion." Furthermore, it's doubtful all
506 chapter members have e-mail, had them turned on, or
were available to answer.
Neither respondents nor
anyone was ever given the numerical results of the poll,
which would be further violations. Non-respondents should
have been called to see if their votes matched the votes
made by respondents. If they didn't, it would mean the "self-selected"
respondents were biased and the poll was invalid.
The APRs, who have supposedly
achieved the highest point in ethics and professionalism,
laid a spurious "poll" on the Assembly.
Brandt of Portland said no one had actually proved that
a shortage of APRs was causing the empty Assembly
seats although Dave Rickey of Birmingham, representing the
corporate section, said sections, districts and chapters
have been claiming exactly this for years...Cary
Greenwood, past and founding president of the 30-member
Oregon Capital chapter, said her chapter had told
her to vote for decoupling and she had told them she would
do so but would speak against decoupling "because I
feel so strongly about it."
She said that when she
became APR in 1990 it was "held as the ultimate achievement
with the organization and was viewed as something that was
highly prized and valued." But the actual APR process,
she found, did not "reflect" that. Nevertheless,
she has given her support to it "all of these years"...although
other Assembly delegates spoke of APR as a "mark of
distinction," "hallmark of our profession,"
etc., those who created APR in 1964 only thought of it as
a test of "minimum" PR skills.
William Gaskill, 1969
APR chair, said the test was "designed to assure that
minimum requirements for the practice of PR have been met."
Earl Jones, who was paid about $30K as the leadoff
speaker at the PRSA conference, talked of cultural and language
differences among nations. What is acceptable in some nations
may be highly forbidden in others such as leaving a baby
outside a store. This is fine in Denmark but not in the
U.S. where it can lead to an arrest.
must be "sensitive" to different shadings and
meanings in language, said Jones, who did not take
any questions. He also did not allow PRSA to record and
sell his talk...full registrants at the conference totaled
1,200; educators, 94; day registrations, 145; exhibitors/sponsors,
194, and single events, 330. A total of 1,215 members of
PR Student Society of America had a parallel meeting.
-- Jack O'Dwyer