Edition, December 11, 2002, Page 1
SCHWARTZ WINS BIOGEN PITCH
Biogen has selected Schwartz
Comms. as its PR firm to position the $1 billion-plus (revenues)
company as the "pioneer in the biotechnology market,"
Lloyd Benson, executive VP at SC, told this NL.
Founded in 1978, Biogen
bills itself as the "oldest independent biotechnology
company." SC was invited about a month ago to pitch
the account, Benson said. Weber Shandwick was among those
in the competitive mix.
Amy McKnight, who runs
PR at Biogen, would not comment on why SC was picked. "We
hire a lot of outside vendors, and it would be a full-time
job if I had to comment on why we hired each one,"
said the veteran of SC and Citigate Cunningham.
Avonex, which treats multiple
sclerosis, is Biogen's flagship drug. The company earned
$42 million on $262 million revenues during the third quarter.
Biogen has $828 million in cash and marketable securities.
SC senior VP Jim Weinrebe
assists Benson on the Biogen account, which calls for media
relations, corporate branding and messaging. Biogen has
used Spectrum Science and Regan Communications.
JORDAN, MOROCCO TURN TO EDELMAN
The Kingdoms of Jordan and Morocco-two key Arab states
being wooed by President Bush in the impending invasion
of Iraq-have hired Edelman PR Worldwide.
The firm bills the Royal Hashemite Court $8,500 a month
for media relations, messaging and image building. Christine
Cimko, who was communications director at the Senate Armed
Services Committee, is the key Edelman player on the Jordan
account. She reports to Sima Bahous, director of the Jordanian
Govt.'s communication and information division.
Morocco signed an interim agreement with Edelman on Oct.
1 for media relations duties relating to that country's
The PR firm is in the process of finalizing a formal contract,
but Peter Segall, Edelman/Washington, D.C., general manager,
could not be reached to talk about the status of the negotiations.
Ketchum has been picked
over Hill and Knowlton, Weber Shandwick and incumbent
Grant Jacoby to handle industry and media relations for
International Truck and Engine Corp., the nation's biggest
truck maker. SVP Lee Bush oversees the account.
GA HANDLES UAL CHAPTER 11
United Airlines is using Gavin Anderson & Co. to handle
media relations concerning the Dec. 9 Chapter 11 filing
by its parent company UAL Corp. The Air Transportation Stabilization
Board's rejection of UAL's bid for $1.8 billion in loan
guarantees last week spurred the bankruptcy filing.
UAL CEO Glenn Tilton, who recently joined the company from
ChevronTexaco, promises "business as usual" as
the carrier restructures. He cited the "tragic events
of Sept. 11" in which two United planes were hijacked,
and the decline in business travel among reasons for the
The company, which has lost a combined $3.8 billion during
the past seven quarters, has arranged a $1.5 billion "debtor
in possession" financing from a group headed by J.P.
Morgan Chase and Citibank.
CT's Rosemary Moore joined UA as SVP-corp. affairs in November.
She was VP-PA, gov't affairs at the San Francisco energy
giant. GA is an Omnicom unit. President Robert Mead heads
QORVIS PARTNERS DEPART
Qorvis Communications, the Washington, D.C., firm handling
PR for Saudi Arabia, was hit by the departure of three founding
partners to Omnicom's Clark & Weinstock on Dec. 4. News
reports suggested that the resignations came as a result
of the firm's work for the Saudi government, which has been
criticized for not cracking down on terrorism.
Judy Smith, a former deputy White House press secretary
in the first Bush Administration who has since represented
Monica Lewinsky and the family of Chandra Levy, was the
most prominent of the three. Bernie Merritt and Jim Weber
Qorvis has recruited Direct Impact's Michael Tucker and
Curtis Robinson as partners.
Qorvis receives $200K from the Saudi government for PR/PA
work. It orchestrated a PR session in Washington, D.C.,
on Dec. 3 wherein Adel Al Jubeir, the foreign advisor to
Prince Abdullah, outlined the Kingdom's effort to fight
The New York Daily
News mocked the session and editorialized on Dec. 5:
"Al Jubeir, with a straight face, complains that his
country 'has been unfairly maligned.' America would settle
for unfairly maligned. America was unfairly attacked in
an act of war that turned thousands of innocents into dust.
The Saudi kingdom bears a significant share of the responsibility."
Edition, December 11, 2002, Page 2
HBO BRINGS BACK NAYIRAH
"Live From Baghdad,"
an HBO-produced drama about CNN's coverage of the Gulf War,
which aired on Dec. 7, rehashed the PR-fueled story of Nayirah
Al-Sabah and her tale of Iraqi soldiers tossing babies from
incubators in a Kuwait hospital.
Pacific News Service's
Lucy Komisar has suggested that "such fabrications
may invite other, more dangerous hoaxes" as the U.S.
and Iraq may go to war.
Nayirah, who testified
on behalf of a front group of exiled Kuwaiti royals called
the Citizens for a Free Kuwait in 1990, was later outed
as the daughter of Kuwait's Ambassador to the U.S. She was
coached by Hill and Knowlton VP Lauri Fitz-Pegado and starred
in a VNR the firm produced. President George H.W. Bush cited
the incubator story in building support to drive Iraqi forces
out of Kuwait. H&K received over $10M in fees from Kuwait's
government during the Gulf War.
The movie used a real
clip of Nayirah's testimony in which she says, "They
took the babies out of the incubators, took the incubators
and left the babies to die on the cold floor!"
"Live from Baghdad"
was promoted as a fictional account based on truth. The
screenplay was written by CNN field producer Robert Weiner.
to defend her work with Nayirah. "I have always found
it mind boggling that more attention has been paid to discrediting
the observations of Nayirah Al-Sabah than to the Iraqi atrocities
she and others described," she wrote in a letter to
the O'Dwyer website in May.
She cited a 1992 Kroll
Assocs. report commissioned by Kuwait which said "Iraqi
misconduct during the occupations resulted in infant deaths
by numerous causes, including removal of babies from incubators.
M/S VETERANS HOLD REUNION
Sixty-five ex-staffers of Miller/Shandwick Technologies
held a holiday reunion Dec. 3 in Boston, two years after
many were laid off following M/S's merger with The Weber
Liz Erk, a senior A/E at Topaz Partners - a firm launched
by former M/S president Tony Sapienza earlier this year
- told this NL M/S alumni have kept in touch via a Yahoo!
The staffers convened at Boston's Bay Tower, a Topaz client
whose PR manager also worked at M/S.
Erk said former colleagues from around the U.S. flew in
for the event. She noted the PR pros are holding a holiday
party for a company that no longer exists as other companies
are cancelling parties for economic reasons.
Ketchum, for instance, is scaling back on holiday party
expenses by holding them on site instead of at clubs and
other venues, according to USA Today.
In New York, Ketchum's employees have put together an
in-house band, reports the paper.
A study by Hewitt Assocs., showed the number of companies
hosting holiday parties dipped from 67% in 2001 to 64% this
RF LAUNCHES IBS PR PUSH
Novartis has kicked off a national educational campaign
called "Talk IBS" to give women the facts about
irritable bowel syndrome.
Ruder Finn handled the press conference launch at the New
York Marriott Marquis' JW's Steakhouse on Dec. 4. Lynda
Carter, who played "Wonder Woman" is spokesperson
of the campaign that debuted under the auspices of the Society
for Women's Health Research.
Carter, whose mother suffers from IBS, was on hand during
presentation of a study called "Irritable Bowel Syndrome
in Women: The Unmet Needs" that deals with the abdominal
discomfort, bloating and constipation associated with IBS.
The Report contends that IBS is the No. 2 cause of workplace
absenteeism-the common cold is No. 1 -and costs the U.S.
healthcare system $30 billion annually. It reports that
20 percent of the U.S. population experiences IBS; 70 percent
of that group are women.
Lisa Shakner is responsible for the PR program.
Novartis is the producer of Ex-Lax, overnight laxative,
and prescription drugs Zelnorm and Zelmac IBS treatments.
F-H NAMES McCAFFREY HOMELAND
Fleishman-Hillard has created a homeland security practice
office headed by retired U.S. General and drug czar Barry
McCaffrey. It will tap into the Omnicom unit's PR resources
in biotech, agribusiness, healthcare PA and technology,
offering clients ways to capitalize on anti-terrorism opportunities
on the federal and state levels.
Paul Johnson, president of F-H's mid-Atlantic region; James
Hoskins, executive director of Wirthlin Worldwide, and former
New York City Police Commissioner Howard Safir, CEO of Omnicom's
SafirRosetti security/intelligence operation, join McCaffrey
at the homeland security practice.
McCaffrey, who serves on F-H's international advisory board,
was commander-in-chief of the U.S. Armed Services Southern
Command responsible for Latin America, and led the 24th
Infantry Division during the Persian Gulf War
President Clinton named McCaffrey director of the White
House Office of National Drug Control Policy on Feb. 29,
1996. He served until Jan. 7, 2001.
McCaffrey is a professor at West Point, and national security
and terrorism analyst for NBC News.
SPRING ADDS CORPORATE POST
Micho Spring, chair of Weber Shandwick's New England operations,
is adding the role of chairperson of the firm's U.S. corporate
A 10-year WS veteran, Spring is charged with generating
new business and coordinating with corporate practice leaders
in Europe and Asia, along with the firm's U.S. operations.
She was previously president and CEO of Boston Telecomms.
Co. and deputy mayor of the City of Boston for four years.
Edition, December 11, 2002, Page 3
NY TIMES IS LEFTIST
around the country are noticing a change in how The New
York Times covers issues, from the looming war with
Iraq to the sex-abuse scandals in the Catholic Church, reports
the Times is being criticized for ginning up controversies
as much as reporting about them, writes Newsweek's
national correspondent Seth Mnookin in the Dec. 9 issue.
out the paper's growing left-wing bias, the magazine says
the Times turned a non-story into its own crusade:
Augusta National Golf Club's policy of male membership.
A Page One
story on Nov. 25, "CBS Staying Silent in Debate on
Women Joining Augusta," was the Times' 32nd
item in less than three months on Augusta's choice not to
admit women as members, says Mnookin, who notes, "The
story spanked the TV network that has a contract to air
the Masters for `resisting the argument that it can do something
to alter the club's policy,' although it was unclear who-
other than the Times-was making the argument."
staffer told the magazine: "That was just shocking.
It makes it hard for us to have credibility on other issues.
We don't run articles that just say so-and-so is staying
silent. We run articles when something important actually
says "the chorus of complaints at the Times has been
getting louder" and executive editor Howell Raines
is "in danger of losing the building" because
of his injection of political bias into so-called news stories."
NYT PRINTS TWO 'MEN-ONLY'
Two sports columns, which were rejected by editors two
weeks ago, were published in the Dec. 8 Sunday edition of
The New York Times.
Both columns, which are about the controversy over Augusta
National Golf Club's refusal to admit women members, had
been withheld after a Times editorial last month
urged Woods to boycott the Masters tournament over the issue.
One of the columns was written by Dave Anderson, who said
Woods should play because the Augusta National dispute was
not his fight.
The other column, by Harvey Araton, compares the Augusta
National ban to the elimination of women's softball from
the Olympics, and argues that women had more important battles
to wage than admittance to a golf club. Gerald Boyd, managing
editor, had said in his memo to the staff that "the
logic did not meet our standards."
Boyd's memo assured employees that "our news columns
enforce no `party line.'" He said columnists in the
news pages have "wide latitude to speak with an individual
point of view," but unlike op-ed columnists, who are
independent of the news staff, "all newsroom writers
are subject to our standards of tone, taste and relevance
to the subject at hand."
EDITOR: JUST SAY NO TO CELEBS
David Kiley, the Detroit bureau chief for USA Today,
said the news media should "all agree" not to
do any more stories about healthcare issues featuring celebrities
who get paid by the interested drug and healthcare companies.
He aims his attack at Spotlight Health, a Los Angeles-based
website which specializes in providing celebrity featured
health issue awareness programs.
Kiley believes SH is "held up too frequently as some
sort of independent source of health news and information.
In fact, it is little more, so far as I can tell, than
a PR agency with a website," Kiley said in a Dec. 2
memo to Jim Romenesko's website (www.medianews.org).
In his memo, Kiley said he was "pushed over the edge"
by a piece on singer Ann Wilson's obesity surgery that CBS
aired Nov. 29 on "48 Hours."
Kiley said Inamed, the company that manufactures and markets
the "adjustable lap-band" device that was implanted
in Wilson, is paying SH to promote the surgery. (SH distributed
a news release about the rock singer's weight-loss surgery,
using Inamed's new system, last July 22.)
SH's website discloses it is a private company funded by
Prism Venture Ptrs. and PPD, Inc.
The company said its website and newsletter is sponsored
by Aventis Pharmaceuticals, Guidant Corp., Inamed Corp.,
Tenet Healthcare Corp., and Vista Medical Technologies.
"All content on the website, unless specifically identified,
is written by Spotlight Health and reviewed by our independent
medical editorial board, or one of its healthcare issue-specific
medical advisory boards for accuracy, completeness, impartiality
and many other criteria to ensure our users are receiving
the best, most credible information available," the
CNN talk show host Larry King, who was named a member of
the Spotlight Health's board of directors last June, said:
"We harness the magnetic attraction of celebrities'
intimate personal health stories to generate strong interest,
promote enhanced awareness and motivate positive behavorial
"These compelling stories of celebrity health challenges
serve as a unique platform for delivering understandable
expert medical advice," said King.
AOL OFFERS MORE
CONTENT FROM PARENT
America Online said Dec. 3 it will start offering exclusive
content from other divisions at parent AOL Time Warner in
an effort to keep and attract customers to the online service
Among the initiatives announced were plans to offer video
from CNN for free to AOL members. Such video is now available
for a fee on the Internet.
Content from Time Inc. magazines like People and Real Simple
will also be exclusively offered, as will music and entertainment
news continued on next page)
Edition, December 11, 2002, Page 4
SCRIBES OFFER PLACEMENT TIPS
Greg Frost, a business reporter in the Boston bureau of
Reuters, told a recent meeting of the Publicity Club of
New England that only one out of 75 pitches sent to his
bureau makes it to a story.
To make the cut, stories should have both a local angle
and an international impact, said Frost, who was on a panel
with business reporters from Bloomberg News, The Boston
Herald, and The Boston Business Journal.
Before pitching him, Frost said publicists should ask:
"So what?" and "Will a money manager in Hong
Kong or Johannesburg care about this story?"
If the story passes the test, publicists should e-mail
Frost the information, but don't call to make sure he got
it. His e-mail is [email protected].
The bureau's phone number is 617/367-4106.
Christine Dunn, who is one of 14 news staffers in Bloomberg
News' Boston bureau, said her beats include healthcare,
technology, real estate, and mutual funds, among others.
She said reporters prepare stories that go straight out
to other papers as well as stories that appear only on the
proprietary Bloomberg Terminals that are rented out to companies
and media outlets around the world.
The bureau has an in-house studio and on occasion it will
bundle an audio clip with the print article.
Dunn said all stories coming out of the bureaus are written
in a strict "Bloomberg Style" and this means all
stories must be of interest to a wide audience, detail oriented
and easy to understand.
When pitching a mutual fund story, Dunn said she wants
to get information about the fund's financial performance
as well as information about the company and access to the
people behind the fund.
She said releases should be sent to [email protected].
She will forward pitches to the appropriate reporters.
Fast & Interesting
Greg Gatlin, who covers the retail, advertising, media,
publishing, and airline beats for The Herald, said
the key to getting him to do a story is to make it fast
Most importantly, Gatlin said publicists should not give
their story to him and to The Boston Globe as well.
He said stories that answer the questions "Will this
make a difference to Boston companies in the future?"
and "So what?" for the Boston reader are more
likely to get his attention.
He is always looking for new sources to put an idea or
event into context. Currently, he is looking for people
who can comment on the business side of the upcoming holidays.
His number is 617/619-6458.
If you are unwilling to give Ed Mason's weekly Boston-based
paper an exclusive, or if the client is outside the 495
belt, don't even bother calling or pitching the Boston Business
Mason, who covers finance and government beats, said publicists
should get information to him by Wednesday at 5 p.m. for
any chance of getting the story covered in the Friday paper.
He is especially interested in getting exclusives about
layoffs, new hires, and office expansions as a sign of a
bigger trend within the Boston area.
He can be reached at 617/330-1000.
He is always looking for good experts who can comment on
a story, and keeps an active file or two for future use.
56, a staff writer for The New Yorker will join Time
magazine to write a national and international affairs column.
His first column will appear in the first week of January
Dr. Sanjay Gupta,
who is CNN's healthcare reporter and a medical columnist
for Time , has added one more stop to his rounds
with "Paging Dr. Gupta," in which he delivers,
via "cut-ins," medical information about the illnesses
and procedures in each episode of "ER."
Gupta, 33, who is a neurosurgeon at Emory University's
school of medicine in Atlanta, frequently travels to New
York where he appears five days a week on CNN's "American
Morning with Paula Zahn."
Gupta also is host of the network's weekly half-hour show
"Your Health," and co-host of another program,
"Accent Health," that airs in physicians' waiting
Hearst Magazines will
begin publishing Town & Country Travel next
October as a magazine for more affluent travelers than the
category's top publications reach. Pamela Fiori, who is
editor of Town & Country, will also have that
title at T&CT.
Fiori told Ad Age the magazine, which will not target
younger consumers, is going to be for the "highly seasoned,
sophisticated traveler that's been everywhere, and gone
She indicated T&CT would reflect a more literary bent
and cover higher end hotels and second homes.
Renay San Miguel,
who covers the high-tech beat for CNN, said gift-giving
this Christmas is going digital, but it will "likely
be in consumer electronics and children's toys," he
said in a recent report on CNN Headline News.
He said PR specialists are pushing grown-up gadgets such
as MP3 players, digital cameras, plasma TVs and next generation
cell phones in e-mail pitches.
"If I had a dollar for every time I've received a
PR e-mail that began, `If you're looking for a good high
tech Christmas gift segment...,' I could start my own consumer
electronics company," he said on a recent segment.
Edition, December 11, 2002, Page 7
HIT COLUMBIA PA
Six of the
nine public affairs staffers of Columbia University left
the school within about three months after the arrival of
June Massell as the new head of the office, which handles
press relations for the Ivy League school.
ran in the Nov. 13 Columbia Daily Spectator , an
independent publication, and was confirmed by the PA office.
who joined the staff in mid-November as director of media
relations and PA, said interviews are being conducted with
PR people with media placement backgrounds.
theorized that the university wants more PR for the university
itself as opposed to individual teachers and wants more
attention focused on recently appointed university president
a staff writer for the Columbia University Record,
which is published by the school, told the Spectator that
"Within the past two months the climate in our office
has noticeably deteriorated."
who resigned as of Dec. 2 "in protest," told the
Spectator: "People no longer feel respected as the
professionals they are and are afraid for their jobs."
her early career in TV journalism and 12 years ago founded
Massell Communications, described as a "media strategizing
She was a
correspondent for the "MacNeil/Lehrer Newshour"
on public TV from 1983-88.
Virgil Renzulli, who left in the summer to head PA at Arizona
a press officer, left in the summer to be VP for PA at Barnard,
the women's college that is affiliated with Columbia. Also
leaving were Lydia Gardner and James Devitt of the press
office and Ileana Ferreras of the web staff.
described as the "most senior press officer" by
the Spectator, who was heading the office before Massell
arrived, joined Harvard University Nov. 22 in a PA-related
former Record editor who had been at Columbia 23 years,
retired Nov. 18.
KCSA PR Worldwide
coordinated the Dec. 5 press conference in New York for
Jerusalem mayor Ehud Olmert, who is running for a parliamentary
seat on Prime Minister Ariel Sharon's Likud ticket. Olmert
discussed his endorsement of Sharon and predictions for
Israel's upcoming elections.
In a statement
issued by KCSA, Olmert called the elections "extremely
important" as the country faces "continued attempts
by the Palestinian Arabs to destroy the State of Israel."
Hussein, Yasser Arafat and Osama bin Laden "one and
the same," Olmert says the Israeli people are committed
to a strong leader in Sharon, who, along with the U.S.,
should bring the ouster of Hussein.
Torossian handles media inquiries regarding Olmert.
TIPS TO EVALUATE PR STUDIES
today are commissioned with the ultimate purpose in mind
of generating publicity for the people who paid for it,
says Katie Delahaye Paine, publisher of "The Measurement
Standard." She provided this NL with the following
checklist to evaluate a study.
1. Who paid the bill and what do they get out of it?
Do the sponsors of the study have an axe to grind or
a product to promote? Is it just me, or do most studies
commissioned by public relations agencies or organizations
always seem to conclude that the world needs bigger public
was interviewed for the study? Was the list randomly
selected or was it drawn from a mailing list that is, in
and of itself, biased.
there external factors that might have skewed the results?
After the excesses of the recent election, if the study
was conducted by telephone, chances are it only reached
unemployed people without caller ID. That's not necessarily
a representative sample of the American worker.
what extent is the sample self-selected? If you are
conducting an Internet study, it is by its nature self-selecting.
You are only reaching people with computers, with Internet
access, and most likely high-speed Internet access, since
few people will waste dial-up time responding to surveys.
every company or individual within the segment have an equal
chance to participate? If not, you are dealing with
some sort of selected or self-selected sample.
the data support the conclusions? Correlations are the
most slippery slope in research. Too often conclusions are
leaped to without considering other factors. The Council
of PR Firms study on PR effectiveness was recently challenged
since it failed to account for the size of the organization
when it "correlated" PR spending with performance.
many superlatives do they use? Is the "growth over
last year" truly significant or did it just inch up
a notch? Just because one bar is bigger than the next, is
the difference truly significant?
strong was the response rate? If you send a survey out
to 10,000 people and only 50 reply, chances are good the
people responding truly have nothing better to do.
was the research conducted? In his book on The Marketing
Revolution, Kevin Clancy tells of the billions of dollars
wasted on failed products that owed their creation to research
conducted among "mall zombies."
doing the actual research? Is it a reputable research
firm or a few agency interns? Do the surveyors understand
how to get unbiased answers and how to draw out the respondents?
analysis is rife with research flaws, since public relations
people are hardly "typical" readers. They spot
key messages a mile away, and chances are good they know
who's paying the bills that introduce bias into the results.
Edition, December 11, 2002, Page 8
(virus) Outbreaks, Ships are Sailing Full," said a
headline in the Dec. 6 New York Times. This
is amazing since more than 900 passengers on at least four
cruise ships have become ill since October. A travel reporter
who called us said cruise lines have been open to the press,
answering calls and holding press conferences.
Disney president Matt
Ouimet held a press conference at the pier after the Disney
Magic was affected. Carnival chief Bob Dickinson met with
reporters at a Miami pier hours after a bug struck the Fascination
item in 12/6 NYT: "Three Partners Quit Firm Handling
Saudis' PR." The New York Post, in a
column the same day by Joel Mowbray of the National Review,
headlined: "Saudi Flacks on the Run." Mowbray
called PR pros Michael Petruzzello and Jamie Gallagher and
Patton Boggs lawyer Jack Deschauer "The Saudis' gold-plated
PR flacks." He portrayed them as cowards evading Federal
subpoenas. Their testimony is wanted concerning charges
a Saudi father "kidnapped" his two daughters from
their Chicago home in 1986. Any PR firm or lawyer representing
the Saudis or certain other Mid-East countries risks coming
under immense pressure in the current incendiary climate.
Dave Anderson/New York Times censorship mess is a
case of the NYT's political correctness clashing
with writer independence. Anderson violated PC in saying
Tiger Woods did not have to join the NYT's crusade (40+
stories) vs. Augusta National on the women's membership
issue. The NYT at first blocked the column, but when outed
by the Daily News, decided to run it with a slight
change. Augusta National should allow women members and
Tiger should support the women up to and including not playing
in the Masters
attended a press lunch at New York's Gracie Mansion Nov.
20 at which City officials said the red carpet has
been rolled out for film and commercial producers. But the
New York Post 11/24 said NYC's share of North American
feature-film production has dropped from 18% in the 1990s
to 4% in 2001. The unkindest cut is that "Rudy!,"
about ex-mayor Rudy Giuliani, is mostly being filmed in
Montreal. Mayor Bloomberg was hit for "a watered-down
set of initiatives" to bring films back
continues to take a pasting. Reporters are annoyed
at a new gambit attempting to put the blame on them. The
New York Stock Exchange would bar analysts from talking
to media that don't disclose the analysts' conflicts of
interest. Apparently, all stories are supposed to carry
some sort of "warning" notice. Commenting on this,
New Yorker financial columnist James Surowiecki (12/9)
says Wall Street needs to eliminate conflicts, not just
expose them. A tough prescription is offered by Olstein
Financial Alert Fund: ban price targets for stocks; ban
buy or sell advice; require balance sheets with every earnings
report; value stocks according to excess cash flow (from
Gretchen Morgenson column in the 11/24 NYT).
Companies don't like to
show balance sheets because that's where the debt is (or
it's supposed to be)
COO Catherine Bolton on Jan. 1, 2003 will start the second
year of a four-year contract. Her pay in 2001 was
$215K in salary; $68K in bonuses, and $10K in medical plan
reimbursement, for a total of $293K... PRSA in 2001 gained
5,324 members and lost 5,263 for a net gain of 61 and a
renewal rate of 73%. Membership has been around 19,600 (including
three months of arrears) for six years. Only one month of
expires will be kept under a bylaw passed at the Assembly
Nov. 16. Members will be billed two months in advance of
expiration and kept on the books one month after that
in November ran a diagram of 70 "power tables"
at the Four Seasons in New York. The only PR pro
with a table was Gershon Kekst...a reporter for a major
hotel/travel publication, asked if he had any "friends"
in PR that he regularly socialized with, said PR pros were
"friendly" with him but he did not have any whom
he considered "social friends"
of PRSA accreditation is still in effect for all APRs who
came in after Jan. 1, 1993. Fee now is $50 every
three years. Maintenance income is about $14,600 for 2002.
All APR members who remain in PRSA are paying the fee, the
Society said. Big chapters have APR chairs who assist and
PRSA staffer Kathy Mulvihill helps the others
is a "critical shortage of qualified PR faculty,"
says Kirk Hallahan, of Colorado State University, who operates
More than 90 faculty vacancies are listed, which he believes
is a record. The quality of PR instruction is being threatened,
he said. Some 500 colleges (out of 4,000) have some form
of PR instruction and 231 have the five courses specified
by PRSA. One problem is that the schools want Ph.D.'s in
PR, he notes.
Gold Anvil winner Phil Lesly's 50-page 1992 "Report
on the Stature of PR" (co-authored with 32 PRSA leaders)
said experienced PR pros are often "barred from teaching"
because they lack advanced degrees while many PR profs "lack
practical experience." PR courses are selected by "many"
students because they're considered "easier than journalism
and more glamorous," the report also said. It questioned
the value of APR ("no clear evidence it has uplifted
others' regard for the PR field") and said PR was becoming
too "feminized" which would result in lower salaries.
Lesly noted 70% of new entries in PR were women. PRSA refused
to publish the report, enraging Lesly who said he spent
six months and $20K of his time on it and that committee
members had approved it.
-- Jack O'Dwyer