Edition, December 18, 2002, Page 1
COORS TAPS GOLIN/HARRIS
Coors Brewing Co., the
No. 3 brewer in the U.S., has tapped Golin/Harris International
over a "handful of other agencies" as its first
lead PR firm, Hilary Martin, a Coors spokesperson, told
Martin said G/HI's work
for the company's London-based subsidiary, along with its
internal communications experience were key factors in the
Coors acquired Bass Brewers'
Carling business from Interbrew earlier this year in a $1.7
billion deal, renaming it Coors Brewers Limited.
Ellen Mardiks, G/HI's
worldwide director of marketing and brand strategy, heads
AUGUSTA TURNS TO CRISIS COUNSELOR
Augusta National Golf Club, the exclusive, all-male golf
club under fire by the National Council of Women's Organizations
and some editorial pages across the country, has hired crisis
counselor Jim McCarthy amid a barrage of media coverage,
the Washington, D.C.-based counselor told this NL.
McCarthy declined to go into specific detail about his
work for the club, saying only he specializes in "high-stakes
media situations" and is currently assessing media
coverage of his client. He set up McCarthy Communications
STEVENS STEPS DOWN AT PD/NEW
Art Stevens (67) is stepping down from his CEO post at
Publicis Dialog PR/New York effective Dec. 20. That completes
his three-year employment contract that he inked with the
France-based Publicis Groupe ad/PR conglomerate following
its acquisition of LobsenzStevens.
Stevens, who was elected 2003 Secretary of PR Society of
America, plans to work from his Sanibel, Fla., residence
during the next few months. He can be reached there after
Dec. 21. 239/395-3922.
VP-corp. comms., Hughes Electronics Corp., El Segundo, will
join United Technologies Corp., Hartford, in February as
head of comms. Hughes is a unit of General Motors...Matt
Gonring, former managing partner-communications and
integrated marketing, Arthur Andersen, to Rockwell Automation,
Milwaukee, as VP of global marketing and communications..Mary
Matalin, Vice President Cheney's top PR advisor,
is leaving so she can spend more time with husband Jim Carville
and their children. She also counseled President Bush.
BOSTON CHURCH READIES FOR
CHP. 11 PR
Rasky-Baerlein Group is handling PR for the team of bankruptcy
lawyers preparing the Boston Archdiocese for a possible
Chapter 11 filing. The church is considering that move to
protect itself against egregious payments to abuse victims.
Larry Rasky, chairman/CEO of the Boston-based PR firm,
is handling media calls to Goodwin Procter, which counts
500 lawyers among its Boston headquarters and New York and
Washington, D.C., offices. Rasky has not returned calls
Cardinal Bernard Law resigned on Dec. 13 as head of Boston's
Catholic Church and Bishop Richard Gerard Lennon was named
as the diocese's interim leader until Pope John Paul II
names a permanent leader.
R-B also represents the Archdiocese's Caritas Christi Health
STOKKE JOINS MS&L FROM
Doug Stokke, who was director for global product communications
at Aventis Pharma, has joined Manning, Selvage & Lee
as senior VP in its New York healthcare practice. He reports
to Wendy Lund, head of the group.
Stokke had been responsible for communications at AP therapeutic
groups, including oncology, asthma/allergy and cardiology.
The 20-year PR veteran also put in an eight-year stint as
director of U.S. product communications at Glaxo Wellcome,
where he launched several HIV therapies.
MS&L, a Publicis Groupe unit, says its medical group
has units dedicated to "branding, messaging, tipping
influencer opinion, media relations, health policy and medical
The O'Dwyer website,
will only be available to subscribers to this Newlsetter
as of Jan. 1, 2003. NL subscribers who wish to access the
site can do so for a $20 fee payable via a secure credit
card process on the site.
Edition, December 18, 2002, Page 2
H&K CEO DISMISSES UPI
ESSAY AS 'RUBBISH'
Hill and Knowlton CEO
Paul Taaffe dismissed as "rubbish" a Dec. 12 UPI
essay charging that his firm coached Kuwaiti refugees, and
then videotaped them lying about alleged atrocities committed
by Iraqi soldiers in the Persian Gulf War. That charge was
made by Morgan Strong, a former professor of Middle Eastern
history at SUNY Poughkeepsie, who said he interviewed Kuwaiti
refugees fleeing into Saudi Arabia.
Taaffe, who was not part
of H&K's management when the firm was hired by the Citizens
for a Free Kuwait, said he carefully reviewed the file after
being contacted by this NL. That enabled him to categorically
deny that H&K interviewed any refugees fleeing Kuwait.
He did note that major broadcasters such as CNN, BBC and
Agence France-Presse did extensive interviewing of refugees.
"We did establish
an offshore TV studio facility for the Kuwaitis, which operated
like the current Al Jazeera, and were active in making the
Citizens' case for war with Iraq," said Taaffe.
Strong wrote that refugees
admitted lying because they were trying to help liberate
their country. The professor credited H&K for "selling"
the first Iraqi war to the American people.
COKE CANS 'EARNINGS GUIDANCE'
Coca-Cola announced Dec.
13 it would no longer give Wall Street "earnings guidance"
because it believes fixation on beating/meeting the next
quarter's numbers distracts investors from the long-term
prospects of the Atlanta-based company, according to CEO
"We believe that
establishing short-term guidance prevents a more meaningful
focus on the strategic initiatives that a company is taking
to build its business and succeed over the long-run,"
he said in a statement.
Daft told analysts he
expects a "strong year" for 2003, and is confident
that Coke can reach its 11-12 percent long-term earnings
per share growth. Though Coke has backed off from guidance,
it will provide investors with a "perspective on its
value drivers" and factors needed to understand the
business climate that the company faces, added the executive.
Daft said the board discussed
the decision to clam up on guidance during the course of
the year. "Our shareowners are best served by this
because we should not run our business based on short-term
'expectations,'" he said.
AMEX HIRES JEFFREY GROUP
American Express, which
operates a 500-member Latin American regional headquarters
in Miami, has selected The Jeffrey Group to handle PR duties.
The firm will promote
AmexCo's charge/credit cards, Travelers Cheques, investment
products, insurance and banking businesses.
Miami Beach-based TJG
resigned MasterCard/Latin America earlier this year. It
handled that account for a half dozen years.
PR RESEARCH TOOLS DESCRIBED
The numerous research
tools that can be used by PR pros are described in Primer
of Public Relations Research by Don Stacks, Ph.D., professor
and director of the University of Miami School of Communications
Program in Advertising and PR.
Stacks, who has already
authored six books and more than 60 articles in academic
journals, covers about every known research technique in
a 318-page volume published by Guilford Publications, (72
Spring Street, New York, NY 10012).
Described are the quickest
and cheapest research techniques as well as the most expensive
"attitude" research is often more expensive than
For instance, checking
to see how attitudes were changed by a PR or ad campaign
would be more expensive than comparing sales totals, floor
traffic or rise in stock price, said Stacks.
Reporters are also researchers,
he noted, but they often do secondary research or case studies
of particular events that do not provide grounds for generalizing.
Sampling Is Popular
sample is often the only way to quickly and efficiently
gather data," he notes.
This type of sampling
is conducted when the researcher does not have access to
every unit in a population of people or messages.
The sample may be indicative
of what the general population is thinking but the researcher
can only refer to those who have been sampled.
"The problem is we
will never know just how representative" the sample
is, he says.
is when participants are picked just because they're available.
involves accessible people but the sample is "weighed"
so that certain characteristics are represented in the sample.
is choosing participants who may have experienced a specific
event such as reading a story and who were available to
comment on it.
involves people who have agreed to take part in a research
Stacks defines PR "broadly"
as "the management of credibility." He admits
this "barely suffices to explain an area as large as
He also feels more attention
should be given to the ethics of research, pointing out
that the codes of PR trade groups only make general references
to ethical behavior.
UNITED TO PAY GA&CO. $15K
UAL Corp., which filed
for Chapter 11 on Dec. 9, has paid Gavin Anderson a $50,000
start-up fee, but U.S. Bankruptcy Court in the Northern
District of Illinois must approve the $15,000 a-month fees,
plus expenses for the Omnicom unit.
Robert Mead, the PR firm's
deputy CEO, said his firm was retained earlier this year
to plan for a Chapter 11 contingency.
Edition, December 18, 2002, Page 3
FORBES IS A TOUGH
SELL FOR PR PLACEMENTS
managing editor of Forbes, said his first rule for
getting covered is to "pitch writers, not editors"
at the magazine.
stories come from writers," Kneale told 130 PR people
who attended a Dec. 10 Publicity Club of New York meeting,
which was moderated by PCNY president Peter Himler of Burson-Marsteller.
apologized for the rotten way reporters treat PR people,
said he has gotten "zero number of stories" from
PR people since he joined Forbes last year from The
Wall Street Journal.
said the PR pro's job is made harder because Forbes does
not have any reporters on assigned beats. He advised the
pros to read bylines and to pick reporters where they might
have their best chancefor getting coverage. He said "under
20%" of the stories pitched are about topics they want
He said publicists
can't spoon feed scoops to Forbes like they do everyday
to The Wall Street Journal. Forbes' writers
work on a long lead time ("way out"), and they
have to "go the extra mile" to unearth information
to make a story more interesting.
stories have conflict, drama and setbacks, and they are
usually about people and not products, said Kneale, who
warned the newsroom is "not a nice place."
your client can be in Forbes and survive, then you've
done a great job," said Kneale.
rule is for PR people to "develop personal relationships"
with reporters and editors.
he will take calls from only certain people because "I
trust their hides."
who is the Economist's U.S. business editor, based
in New York, is interested in covering topical business
said he has never written a story from a PR pitch, and he
indicated the chances for a PR pro to get a story in the
six-page business section that runs every week are "slim
PR people are helpful when they can give a "thoughtful
and intelligent discussion" about a topic.
He said the
best opportunities for coverage are in the "survey
stories," which are assigned to reporters by Barbara
Beck, an editor in the Economist's London headquarters.
panelist, Susan Fraker, who is assistant managing editor
of Fortune, said Fortune tends to "thrive
on bad news," which makes a publicist's job more difficult
because "you never pitch us bad news."
eliminate almost everything that is not driven by the news,"
including profiles, she said.
the focus of stories in Fortune is on managers and
not investors, which distinguishes the magazine from Forbes.
As an example, she said both magazines recently published
cover stories on Eliot Spitzer, New York's attorney general.
Fortune described Spitzer as the "enforcer,"
while Forbes portrayed him as the "bane of Wall Street."
publicists should send appropriate information to reporters,
whose e-mail addresses are listed at the end of their articles.
question and answer period, Kneale said not all of the articles
in Forbes were negative.
Some of the
best stories have a silver lining in them, but they still
need to have drama and struggle," he said.
he returns 2% of calls he gets from PR people, but he returns
every single call he gets from a CEO of any company.
it very helpful when PR people give him "mean spirited
ideas about your rival." He does not like to get calls
from PR people who want to tell him something on background
about their client. In those situations, Kneale said the
publicists should tell their client to call him with the
who does a limited amount of travel, is interested in face-to-face
meetings with CEOs in their New York offices to find out
what is going on in their minds.
PUBLICIST RAPS CELEBRITY
Alan Caruba, a Maplewood, N.J.-based publicist, said the
10 celebrities on his 19th annual list of "The Most
Boring Celebrities of the Year" are not boring, but
their media exposure is.
"The bottom line is that the media does not know when
to stop; they write about a celebrity long after the story
has lost its value," said Caruba, who created the list
in 1984-Michael Jackson headed it that year-as a spoof of
the famous end-of-the-year lists.
"The list is based on `massive media overexposure';
it has been intended to call attention to the way the media
identify a handful of celebrities in any given year generally
based on their egotism, stupid, criminal or self-destructive
If the celebrities on the list are already overexposed
in the media, United Press International asked Caruba why
give them another shot of publicity via the annual list?
"I find once the list goes out, a lot of journalists
make a mental note that we've had enough of those on the
list and they decide not to chase them anymore," said
Caruba's list for 2002 includes: (1) Ozzy Osbourne; (2)
Anna Nicole Smith; (3) Martha Stewart; (4) Winona Ryder;
(5) Barbra Streisand; (6) Jennifer Lopez; (7) Ted Williams;
(8) Robert Torricelli; (9) James Traficant; (10) Osama bin
The Boring Institute, started by Caruba as a media spoof,
has evolved into a clearinghouse of information about boredom's
impact on individuals and society.
Information is posted on www.boringinstitute.com.
news continued on next page)
Edition, December 18, 2002, Page 4
EARLY A.M. IS
BEST TIME TO PITCH TV EDS
editors are early risers at four Boston-based TV stations-WCVB
(ABC), WFXT (Fox), New England Cable News (NECN), and WLVI
(WB), making early morning pitches a must.
who is assignment manager at WCVB, told a recent meeting
of the Publicity Club of New England that he gets to the
office around 7 a.m. Starting at 9:15 a.m., he is tied up
in the daily staff meeting, and he is busy throughout the
day. So make pitches quick, succinct and relevant, he said.
Due to limited
resources, little stories tend to get lost to big stories
so be persistent and join your pitch with a bigger issue,
When pitching a "filler story," give a few days'
notice and understand that breaking news will take precedence.
He rarely accepts B-roll and he never uses VNRs.
is not a fan of e-mail, prefers to get faxes and phone calls.
He can be reached at 781/ 449-0400; fax: 449-6681.
He said a
follow-up call is not a nuisance but rather a necessity
to get his attention.
who handles assignments for WFXT and gets in the office
at 6 a.m., is not interested in self-serving stories or
stories that do not relate to the people of Massachusetts.
time to pitch him is before his 10 a.m. staff meeting.
make sure stories are backed up with evidence and not empty
prefers to get information and ideas by e-mail, but he can
be contacted by fax and phone at 781/467-1300; fax: 467-7213;
who oversees assignments for NECN, said the "earlier
the better" when contacting him about doing a story.
Staff planning meetings begin a 9:30 a.m. and the day is
planned from there.
more on a "hard approach" to news without a lot
of "fluff" and has a strong focus on politics.
PR pros should
only promise something that can be delivered or the relationship
will cease, said Sancho, who also said he does not like
to get calls during the noon news as everyone is extremely
broadcast schedule and contact accordingly, said Sancho,
whose first choice is E-mail with fax a distant second.
His e-mail is: [email protected];
WLVI's assignment manager, gets to the office at 7 a.m.,
with a morning meeting at 9:30. So contact should be made
early in the day.
The economy has become a central focal point of news, but
he is also looking for the personal stories-the human side
Keep in mind
that the "picture is everything" when pitching
stories, offer real people and no B-roll. Let the news speak
for itself-do not try to spin something until it is unrecognizable.
not like e-mail as he believes that it can get lost. He
prefers to get information by phone or fax. 617/282-0938;
BOSTON GLOBE GETS NEW BUSINESS
Caleb Solomon, 43, assistant managing editor of The
Wall Street Journal Europe, was named assistant managing
editor of The Boston Globe with responsibility for
the paper's "Business" section and its "Real
Estate" and "Boston Works" sections.
Solomon will join the Globe in early February, returning
to the city where he spent almost four years as editor of
The Wall Street Journal/New England, a weekly section
devoted to regional news.
The Globe's previous business editor, Peter Mancusi,
stepped down last month to become a SVP of Weber Shandwick,
a PR firm.
NARISETTI TO RUN WSJ EUROPE
Raju Narisetti, who was deputy national editor at The
Wall Street Journal, was appointed managing editor of
The Wall Street Journal Europe.
Narisetti, who was born in India, joined the Journal as
a reporting intern in 1991 after coming to the U.S. in 1990
with $2,300 in travellers checks and two suitcases to get
a masters in journalism at Indiana University.
He will move to Brussels to take up his new position, and
said he is looking forward to challenging The Financial
Times on its home turf.
SHRIBMAN TO EDITOR OF PITTSBURGH
David Shribman, assistant managing editor, columnist and
Washington, D.C., bureau chief of The Boston Globe,
will become executive editor of The Pittsburgh Post-Gazette
on Feb. 3. He succeeds John Craig Jr., the editor for the
last 25 years.
Shribman's wife, Cindy Skrzcki, is a financial columnist
at The Washington Post.
was named interim news director of WHYY radio in Philadelphia,
replacing Bill Fantini,
was named editor-in-chief of Primedia's Shopping Center
World magazine, based in New York. She was managing
editor for Registered Rep.
Alex Ben Block,
previously editor of The Hollywood Reporter and associate
editor of Forbes magazine, is joining Electronic
Media, in Los Angeles, on Jan. 6 as editor. For the
past two years, Block has been executive director of the
Los Angeles Press Club as well as editor of Hollywood
Edition, December 18, 2002, Page 7
editorialized 4/29 that the "Big Four" (Interpublic,
WPP, Omnicom & Publicis) "are here to stay."
But the Economist (6/20) doubts this, saying giantism
works with media buying but not creativity. IPG, WPP and
OMC are $6.1 billion in debt. IPG and OMC face stockholder
suits on insider trading charges. IPG legal costs are running
$24M a quarter, said an analyst.
bulletin board on Yahoo! generated 1,800 messages from its
start on 11/26/97 to 6/13/02 (when the Wall Street Journal
questioned its off-loading of dot-coms, merger payouts owed,
etc.) and 8,278 messages after that.
boards are the best place for discussion of OMC/IPG including
getting managements' viewpoint (at least four posters on
OMC are thought to be management).
won't tell the settlement with former COO Ray Gaulke but
the tax return of the PRSA Foundation (where Gaulke was
shifted in late 2000) showed "accounts payable and
accrued severance" was $205,672 in 2001 vs. $2,808
in 2000. Gaulke, who has a contract to Dec. 31, 2004, was
being paid around $250K.
The National IR Institute, which fought for the 1995 "Safe
Harbor Act"(making it hard to sue firms whose stock
dipped), opened a "Center for Integrated Communications"
to push IR/PR departments.
Gen. Ruth Yaron, the first woman chief press officer of
the Israeli Defense Forces, was profiled in the January
2003 Vanity Fair. She was brought in after charges
there was a massacre of Palestinians in Jenin.
scene sounds like PR. Profit is becoming king at colleges,
resulting in 43% of college teachers now being part-timers,
said Nick Bromell in February Harper's. Future is
E-colleges since "machines can do the job better."
Schools please students and parents with "grade inflation"
(Harvard graduates 91% of its seniors with honors.)
ex-New York PR A/E said he endured "daily job threats"
by his supervisor, was left off important e-mails, and was
subjected to "gender discrimination." His bosses
often worked at home Thursdays and Fridays or took sabbaticals
lasting months while A/Es put in "obscene" hours.
Six days after being told his job was "safe,"
he was fired by phone while home sick. He plans to go to
graduate school "to find a new and more secure career."
for him eagerly will be Prof. James O'Rourke of Notre Dame,
Clark Caywood, Northwestern, Maria Russell, Syracuse, Marian
Pinsdorf, Fordham, Jim and Larissa Grunig, Maryland, Paul
Argenti, Dartmouth, and Jerry Swerling, USGAnnenberg. Educators
champion academic study as the route to success in PR.
a member of the Arthur Page Society, told PR Week 9/16 that
"at that level [referring to someone with high corporate
post], knowing how journalism works is useless" and
that the exec "went out and got educated" (about
business). O'Rourke shows a disdain, common in business-subject
academia, of journalism.
wonder how these "lords of communications," trailing
their expensive MBAs, will do when faced with a city editor
or beat reporter?
600,000 (29%) of the 2.1 million students who entered college
last fall needed remedial reading and writing (Time,
10/14). This tracks with a 1995 PRSA Counselors Academy
study by Prof. Jack Haberstroh (current whereabouts unknown)
who concluded: "PR grads can't write...it's a disaster
area." (4/5/95 NL).
2.1 million figure suggests an undergrad population of at
least 8M. PR Student Society of America, after 34 years,
has only 7,000 members. It is a very rare student who joins
health insurance costs are one reason for hiring freelancers,
who don't get on the company medical plan. A married employee
with children costs $12,000 to $16,500 yearly in New York.
A small PR firm owner said: "I pay $150 a month
to everyone and they get their own policies."
41 million Americans (as of 2001) lack health insurance.
Much of the decline in coverage came from small firms, the
Census Bureau said.
PR practice is healthcare. "Health- scare" stories
abound in the daily and weekly press framed by drug ads.
Reading the Reader's Digest is like touring a hospital
ward. Radio is worse.
if a drive is mounted for a single-payer system (eliminating
the 1,500 HMOs), adver- tising/PR pros will battle it, probably
reviving the "Harry & Louise" ads that roused
fears of "socialized medicine."
U.S. leads in healthcare costs but is No. 17 in actual health,
said "As Sick As It Gets" (Olin Frederick) by
Dr. Rudolph Mueller, N.Y.
pros, even senior VPs, have lost their discretionary expense
accounts, said PR management consultants. "Any expense
must be justified in advance and approval obtained,"
who have become confessors to out-of-work PR pros in recent
months, say fear rules the life of an account executive-fear
of the client, the boss, the press and even their computers
(which can lock, crash, lose files, behave like a mule,
or cease to function for any reason at any moment).
Vatican, trying to re-frame the publicity over the Catholic
Church's failure to deal sternly with sex abuses by priests
(almost all involving young boys), said the root of the
problem is homosexual priests in parishes. A ban on such
priests is expected in 2003.
analysts came under such heavy fire in 2002 that a New
York Times column 11/15 headlined: "Don't Shoot
Edition, December 18, 2002, Page 8
that Prof. Don Stacks of the University of Miami has written
the first primer on PR research, it's time to take
a look at research's place in PR.
This highly abstract book,
finally put together more than ten years after it was first
proposed by Stacks and Prof. Donald Wright of the University
of South Alabama, mostly concerns formal, statistics-driven
research. Almost no companies or real-life research projects
Stacks concedes that scientific
research, the kind that develops generalizations that can
be used elsewhere, "is almost never found in PR."
It's too time-consuming and expensive.
Isolating the influence
of PR when so many other variables are present is nearly
impossible. PR "case studies" describe what happened
in specific instances in the past but the findings often
can't be used elsewhere without "major revisions,"
PR pros have been taught
to worship research. No project can begin without it, they
But Stacks says that reporters
are researchers, too.
Their mostly "informal"
or "qualitative" research can be useful if not
decisive. Almost all statistical studies carry a "margin
of error" that can be large.
If PR A/Es can position
reporters as "researchers," which they are,
maybe they might win approval for building press contacts.
Reporters do research all day long and their companies,
especially the trade pubs, usually have voluminous materials
on the topic at hand as well as veteran editors who can
provide interpretation. Reporters have their fingers on
current "skinny" that can redefine historical
patterns. They are glad to help PR pros if they get some
help in return.
There's no reason
for PR pros to look down on "informal" or "qualitative"
research. Anna West of Kearns & West, San Francisco,
writing for the PRSA Counselors Academy in 1998, favored
"qualitative" research over "quantitative."
Statistically valid studies are expensive and take lots
of time, she noted. Five or ten calls to the right people
in a day or two "can have a tremendous impact on a
project's strategy, direction and outcome," she said.
"In almost all our work," she added, "qualitative
research has proven to be more useful than quantitative."
Plenty of hard evidence of PR's effectiveness is already
available such as floor traffic, sales totals, stock price,
media pickup and the "bottom line" itself. Clients
can wonder if too much time is being spent on "research"
and elaborate plans and too little on good writing and building
The Silver Anvils
contest of PRSA is weighted heavily towards rewarding research
and making plans. This is why two firms that emphasize
that, Ketchum and Fleishman-Hillard, have won 90 Anvils
in the last nine years while the closest to that total is
Edelman PR Worldwide with eight. Most big firms have only
won 3-5 Anvils...the
problem with research is the research that is not published
and not done, e.g., the deep-sixing of the $150K
PRSA/ Rockefeller "credibility" study and the
PRSA Fellows' study of recruiters' views of APR...the
last opinion poll PRSA made of members was done by president
Debra Miller in 1997 (a weighted sampling of 618
of the 18,000 members was called on the phone by Kerr &
firms already know their fee incomes, employee totals
and payroll totals for 2002 but many of the big ones will
not release this information until nearly mid-2003. W-3s
are due to the government Jan. 31...if
companies are going to pick and choose what to research
or allow to be researched, it cannot be called "research"
at all. It's sales materials...PR
pros often work hard to kill a possibly inaccurate story
or deflect it and the effect of something that didn't happen
cannot be measured.
Henry Kissinger resigned
as head of the 9/11 commission rather than reveal his clients.
This same issue resulted in the junking of the 50-year-old
PRSA code in 2000. Key PR firms would not reveal their clients
since the code only said they had to be "prepared"
to do so. The new code doesn't mention the subject of client
the first time in memory, an ailing economy has helped cancel
holiday parties by four New York PR groups, PRSA/NY,
WEPR, Publicity Club and Black PR Society. Leaders said
neither members nor sponsors would cough up the money. The
economy was blamed as well as anxiety over a possible Mid-East
war or subway strike. Some 400 club members held a joint
party in 2000 at Float, a midtown disco. But 17 corporate
sponsors donated $1,000 to $5,000 each. PR pros, almost
all lacking expense accounts, were unable to launch a party
on their own. Recruiters say almost no PR pro has an expense
account today although these ran from $3,000-$5,000 a month
and more when winning press mentions was the main game...Hospital
PR Marketing Society, New York, which also includes
healthcare PR pros, partied at the Harmony Club, showing
the strength of this PR specialty. Parties were also held
by three New York press groups- Deadline Club, Press Club
and Science Writers. PRSA/Chicago and nine other groups
put on the "Acronym Bash," attracting 400. PRSA/L.A.
had its usual holiday party.