Edition, January 15, 2003, Page 1
NASDAQ TO OGILVY PR WORLDWIDE
NASDAQ has named Ogilvy
PR Worldwide, part of the WPP Group, as its PR firm to succeed
The Torrenzano Group, New York, which had the account for
four years until June 30, 2002.
Finalists for the account,
which NASDAQ says is "under $1 million," were
Fleishman-Hillard and RFBinder Partners.
Ogilvy will only work
on PR but will coordinate with McKinney & Silver, Raleigh,
N.C., a Havas agency, which handles NASDAQ's advertising.
The current TV campaign
features CEOs of listed companies.
Martin Sorrell, CEO of
WPP and a director of NASDAQ, is one of the CEOs featured
in the campaign.
Robert Mathias, a managing
director of Ogilvy, will head the account from Washington,
D.C., but the core team will be in New York.
NASDAQ, last week, dropped
plans to move its headquarters from near the World Trade
Center site to midtown Manhattan. Bethany Sherman is VP-corporate
communications of NASDAQ.
FAA's GARVEY FLIES TO APCO
Former Federal Aviation Administration head Jane Garvey
has joined APCO Worldwide as executive VP and chair of its
transportation practice. The Clinton appointee took a five-month
sabbatical before signing on at the Grey Global Group PA
unit based in Washington, D.C.
Garvey, who handled the FAA response to Sept. 11 which
resulted in the grounding of all aircraft, teams up with
APCO senior VPs Peter Goelz, who was managing director of
the National Transportation Safety Board, and Maggie FitzPatrick.
Garvey also was acting administrator of the Federal Highway
Administration, and director of Boston's Logan International
Airport. She will continue to lecture and do research at
the Massachusetts Institute of Technology's Center for Transportation
Group, East Rutherford, N.J., has established a "brownfield
redevelopment practice" to counsel companies interested
in building on former industrial sites. EnCap Golf Holdings,
which wants to build a 72-acre golf course resort on 1,200
acres of New Jersey hazardous waste landfill, is a charter
BURRELLE'S TALKS MERGER WITH
News clipping and directory giant Burrelle's Information
Services and Luce Press Clippings are in the process of
arranging to merge operations to create what the companies
say would be the "world's largest clipping service."
Livingston, N.J.-based Burrelle's, which staffs an estimated
2,700, would add Luce's 400 employees to its operations.
The companies said each has several thousand clients.
In a statement to this NL, Burrelle's president Robert
Waggoner said the companies would introduce new technologies
currently in development "with a goal of bringing publicity
retrieval and information gathering into a vastly new and
exciting era." He declined to elaborate beyond an issued
Luce is based in Mesa, Ariz., with offices in New York
and Topeka, Kansas. Burrelle's has ten offices around the
U.S., in addition to its New Jersey headquarters. Both companies
are over 100 years old.
RFBINDER HELPS CATHOLIC BISHOPS
RFBinder Partners, New York, headed by Amy Binder, has
been assisting the U.S. Conference of Catholic Bishops since
last May on the sex abuse issue and communications associated
with the twice-yearly meetings of the bishops.
David Finn, founder of Ruder Finn and chairman of RFBinder,
is also providing counsel.
The USCCB approved a "Charter to Protect Children
and Young People" at its June meeting in Dallas. It
also appointed an American Bishops Advisory Panel headed
by Oklahoma Gov. Frank Keating to monitor how the church
deals with abuse claims.
RFBinder Partners has just won the Splenda account of McNeil
Consumer Healthcare Co. of Johnson & Johnson. There
was one other finalist.
Splenda is a sugar substitute whose molecules have been
reconstituted to remove the calories.
The PR firm is launching an integrated campaign aimed at
has joined Cassidy & Assocs. as senior VP and general
counsel. He was a partner at Akin Gump Strauss Hauer &
Feld law firm, and a one-time aide to former Senate Majority
Leader Trent Lott.
Edition, January 15, 2003, Page 2
PHILIPPINES MILITARY RECRUITS
The Armed Forces of the
Philippines has hired Weber Shandwick to a $33,000 a-month
contract to support the government relations work of its
Rhoads Weber Shandwick unit.
Barry Rhoads' group was
hired in March to a two-year pact worth $20,000 a-month.
He was to contact the
Defense Dept., Congress and the Bush Administration and
pitch the need to modernize the Philippines military which
is waging warfare against a Muslim group said to have ties
The U.S. provided more
than 1,000 advisors to the Philippines military as part
of President Bush's 'war on terror.'
The Philippines military
added to its PR firepower by bringing in WSW to the mix
It was charged with developing
an integrated communications approach via the addition of
coalition-building, media relations and monitoring to the
WSW's BSMG Worldwide affiliate
in Makati City, Philippines, is to coordinate activities
between the client and the Interpublic units.
Lance Morgan, as President of BSMG Worldwide, signed the
expanded contract with the Philippines sometime in September.
It was to run at least until December. Neither Morgan nor
Andy Polansky, WS North America president and global practices
chairman, have yet been reached.
BIRTCIL PILOTS HONEYWELL'S
Honeywell has named Bill Birtcil as VP-communications for
its aerospace group. He replaces Dennis Signorovitch, who
is retiring after a 25-year stint at the Morris Township,
Birtcil had worked at the Pillsbury Co., where he was VP-corporate
affairs and executive director of the company's foundation.
Prior to that Birtcil held PR posts at TRW, and served four
years in the Marines.
He is responsible for media relations, crisis and issues
management and employee communications, and reports to Bob
Johnson, president/CEO of the aerospace unit.
MARSHALL, A LEGAL PRO, JOINS
Rose Marshall, who ran Legal PR for a decade, is now at
Ketchum's litigation communications practice in Washington,
D.C. She is a senior counselor, reporting to Karen Doyne,
senior VP. Marshall has worked for clients such as Monsanto,
American Tort Reform Assn., American Trucking Assns. and
the Product Liability Advisory Council. She is author of
"No Comment and Other Admissions of Guilt," which
is the most requested monograph published by the National
Legal Center for the Public Interest.
Doyne, who established Ketchum's legal practice three years
ago, worked with Marshall during the `90s on issues regarding
silicon breast implants.
GE ADDS $500K+ TO PEPPERCOM'S
General Electric has awarded an estimated $500K in business
to Peppercom, adding corporate media relations duties for
the plastics, transportation (locomotives) and industrial
systems sectors to the New York-based firm.
Ed Moed, managing partner, also noted that Peppercom is
promoting GE's Global Research Center, publicizing technological
innovations in areas such as healthcare and energy. He described
the facility in Schenectady (NY) as GE's "nerve center."
Beth Comstock, VP-corporate communications at GE, cited
the firm's three-year track record of doing PR for GE's
financial unit, in announcing the new business awards. She
gave Peppercom high marks for strategy and innovation.
Moed told this NL that Peppercom's work largely focused
on positioning GE financial as a leader in the education
Peppercom recently added Ricoh Corp., ITT Industries, British
Telecom and Panasonic to its client roster. Moed said GE
is now Peppercom's largest account.
OMNICOM STEPS UP 'SNOOPING'
Omnicom's SafirRosetti, investigative and security consulting
unit, is working with Boca Raton-based Cenuco to offer clients
wireless video monitoring capability to keep tabs on employees
and visitors to worksites.
Former New York City police commissioner Howard Safir says
Cenuco's technology will help security personnel monitor
facilities from practically anywhere.
Cenuco was known as Virtual Academics until it changed
its name on Dec. 31. The change was made to reflect its
shift in corporate emphasis from distance learning to snooping
systems to cash in on concerns about corporate security.
Cenuco also markets "MommyTrack," which it describes
as a mobile video child safekeeping and monitoring system.
It enables parents to check in via the web on the well-being
of at-home children.
CUTLER REJOINS RUTH
Corey Cutler, a 14-year veteran of Morgen-Walke Assocs.
and Dewe Rogerson, has joined The Ruth Group as executive
VP. He rejoins CEO Carol Ruth, who had headed DR from 1986-97,
and whom he considers his mentor.
Ruth said Cutler will focus on technology, business and
financial services markets. His recruitment, she added,
indicates her firm's commitment to "invest in A Team
TRG has kicked off the new year on a roll, adding SRA International,
an information technology company; On Assignment, temporary
healthcare staffer; VIRxSys Corp., biotechnology specialist,
and Word Wave, a litigation support outfit, to the roster.
Ruth said companies are realizing they must spend for PR
to promote growth. Her firm has 20 employees.
Edition, January 15, 2003, Page 3
TO OP-ED EDITOR AT NYT
39, was promoted to Op-Ed page editor of The New York
Times, replacing Terry Tang, 44, who is getting a new
Kay, 38, who was assistant metro editor, will succeed Shipley
as deputy editor of the Op-Ed page.
Frank Rich, who was an op-ed columnist, was assigned to
the "Arts & Leisure" section, where he will
write an essay, beginning this spring.
a speech writer in the Clinton Administration from 1995
until 1997, is the husband of Naomi Wolf, author of "The
Beauty Myth," who advised Al Gore on how to become
President. She told Gore he had to wear earth tones and
become an alpha-male.
PLAYBOY HIRES TWO NEW EDITORS
Steven Russell, previously executive editor of Maxim,
has joined Playboy as deputy editor.
Russell, who also was editor-in-chief of Tribe,
a New Orleans-based monthly magazine, and managing editor
of an alternative weekly in Memphis, will handle the planning,
top editing and management of the magazine.
Robert Love, formerly managing editor of Rolling Stone,
will join the magazine on Jan. 20 as editor-at-large, helping
to oversee non-fiction and long-form journalism.
Both will report to James Kaminsky, editorial director,
and will be based in New York.
SILVERMAN JOINS NEW YORK POST
an online newsletter, was put on hiatus by its publisher
Ben Silverman while he fills in for a reporter on maternity
leave at The New York Post.
Silverman, whose weekly digest covered the Internet, technology,
telecommunications, media and finance issues, is covering
the same sectors for the Post's business section. He also
contributes a weekly business news column to the paper.
PEOPLE EN ESPANOL NAMES FASHION
Maria Francisca Rocha was named fashion and beauty editor
at People En Espanol.
She will handle fashion shoots and make-up spreads, as
well as conduct interviews and reviews on the latest celebrity
styles, according to managing editor Angele Figueroa.
Rocha had been an editorial assistant at the now-defunct
Sports Illustrated for Women.
who was lifestyle editor of The
Boston Herald, was named senior editor for features
and the Sunday paper.
previously city editor, will succeed Kincaid as deputy managing
editor for lifestyle.
43, a former syndicated columnist and reporter for the Weekly
Standard, Forbes FYI, and George, has
joined The Washington (D.C.) Times as arts and entertainment
41, previously Sunday editor at The Raleigh (N.C.) News
& Observer, was named assistant managing editor
for business at The Minneapolis Star Tribune.
38, was appointed managing editor of The Akron (Oh.)
Beacon Journal.She is currently deputy managing editor
for The Norfolk Virginian-Pilot.
JOURNAL MAY PUBLISH ON SATURDAYS
The Wall Street Journal is exploring the idea of
publishing a Saturday edition, according to a Jan. 8 report
on the Dow Jones Newswire.
Larry Ingrassia has been named to lead the exploration
of a Saturday paper.
Dave Kansas, a senior editor at The Wall Street Journal
Online, will replace Ingrassia as editor of the "Money
& Investing" section.
No timetable for starting the new edition has been set.
CAPITOL HILL PAPERS ADD EDITIONS
Roll Call, which
covers Capitol Hill, has increased its publishing frequency
from two to three times a week, according to Tim Curran,
editor of the 48-year-old newspaper.
Its 8-year-old rival, The Hill, said last month
it would increase publication from weekly to twice a week
in March and three times a week later this year.
The Economist Group in England owns Roll Call, which
has about 5,400 subscribers compared to about 1,250 for
The Hill, which was acquired last summer by Canadian
publishing exec Conrad Black.
Black replaced longtime editor Martin Tolchin with Hugo
Gurdon, former managing editor of The National Post,
a daily in Canada.
The Chicago Tribune's
D.C. correspondent, Ellen Warren, reports Weblog
is "becoming a must-see for better known opinion makers
to stay informed on current events."
The site is run by Glenn Reynolds, a University of Tennessee
law professor, who broke the story of Sen. Trent Lott's
remarks that ultimately led to his losing the Senate Majority
The Boston Globe
and The Chicago Tribune have disclosed the
total errors they committed last year in stories.
The Globe said it ran 901 corrections, clarifications,
omissions and editor's notes in 2002. The Tribune
said it committed a total of 691 errors.
news continued on next page)
Edition, January 15, 2003, Page 4
HOME COOKS ON SALE
Living Omnimedia's new food magazine for home cooks, called
Everyday Food, went on sale Jan. 6 at supermarket
checkout counters and on newsstands.
issues of the TV Guide-size magazine will be published.
If the test is successful, the magazine will publish with
a regular frequency of 10 issues per year beginning in September
which is edited by Judith Hill, will go up against several
other magazines at grocerycheckout counters that target
homemakers with recipes for meals using ingredients sold
issue has more than 50 recipes as well as pages devoted
to beverages, fruit and how to make salad dressings.
Many of the
recipes include a color photo of the finished product, estimations
of how long it will take to prepare, the number of servings
with calorie count and substitutions for key ingredients.
of Everyday Food will include an introductory message
from Martha Stewart, whose picture has been left off the
PUBLICIST TO WED N.Y. TIMES
Howell Raines, 59, executive editor of The New York
Times, has confirmed his engagement to marry Krystyna
Stachowiak, 38, who works for Coltrin Associates, a New
York-based PR firm.
Raines said his fiancee, who is a native of Poland, accepted
his proposal of marriage in Paris on Dec. 20.
A spokesperson for the PR firm said Stachowiak's title
is executive consultant.
The couple are planning a small family wedding in early
a local entertainment publication, is being closed
down by Windows To The World Communications, owners of WTTW-TV,
a public broadcasting station in Chicago.
City Talk, which was started two years ago, will
be merged into Network Chicago Guide, which will begin publishing
magazine is starting a new section, called "Entrepreneur,"
in its February issue.
In March, the magazine will introduce reviews of computers,
cell phones, PDAs, digital cameras, and other tech gear.
The reviews will be handled by Fred Fishkin, whose reviews
currently air on Bloomberg Radio.
Jill Andresky Fraser, a small business expert, will write
a column for the new Entrepreneur section, which also includes
a page of brief news and trend items, and readers' questions
answered by financial planners.
Steve Gittelson is editor-in-chief of BPF, which is targeted
at individual investors.
The Weather Channel,
based in Atlanta, is adding a 30-minute program, called
Each episode will re-create real-life dramas featuring
rescuers, survivors and intense weather. The series will
run at 8 p.m. and 8:30 p.m., Mondays through Fridays.
The purpose of the new series is to keep viewers watching
for longer periods.
The network later this year will start another new show
called "Forecast Earth." It will focus on science
programming, including episodes on the environmental impact
of coastal storms and on the technology of forecasting.
The San Francisco
has restarted its weekly magazine.
The new Sunday magazine will feature special investigative
stories, in-depth profiles and Garrison Keillor's literary
essays in addition to features from the old magazine, including
the "Neighborhoods," "Facetime" and
"Fashion and Design" departments.
Phil Bronstein, executive editor, is seeking ideas and
story suggestions at [email protected].
Jack Sweet, who was
just named editor of Pacific Shipper, plans
to revitalize the 77-year-old magazine with more in-depth
interviews and profiles of industry leading professionals
Sweet will work out of PS's Long Beach, Calif., office.
Hollywood, Calif.-based lifestyle network, is starting a
new entertainment magazine program, called "Spy School."
Former British intelligence officer David Shayler, who
will host the program, will reveal the secrets of spy organizations,
and offer a how-to manual for conducting surveillance, seduction,
bribery and brainwashing.
Greg Brannan, senior VP of programming and production,
said the show will debut in the second quarter. 415/722-2257.
a 70-year-old magazine covering the energy industry,
is increasing its coverage of business news, regulatory
issues, and technology developments with the addition of
three new departments.
"Business & Money" will be dedicated to in-depth
analysis and financial information affecting energy companies;
"Commission Watch" will provide updates on the
legal implications and controversies surrounding the latest
regulatory developments at the Federal Energy Regulatory
Commisssion and public utilities commissions, and "The
Technology Corridor" will cover and analyze emerging
technology being developed for the energy industry.
Richard Stavros is executive editor of the Vienna, Va.-based
Edition, January 15, 2003, Page 7
NYSE WANTS TO 'SANCTION' ANALYSTS
The New York Stock Exchange
is calling for public comment on a proposal to penalize
analysts if potential conflicts of interest on stock picks
aren't revealed by reporters who interview them.
The new rules would bar
analysts from future interviews by any reporter which does
not reveal potential conflicts by the analyst, or face penalties
from the NYSE. The proposal expands on a rule passed last
year which requires analysts to disclose conflicts during
TV or radio interviews.
Media companies argue
that the NYSE proposal amounts to "sanctioning analysts
for media decisions beyond their control," according
to The Wall Street Journal. The paper - along with
the New York Times Co. - favors a similar proposal by the
National Association of Securities Dealers which stops short
of "telling news organizations what they must print
in their articles."
The Securities and Exchange
Commission is seeking comment on both the NYSE and NASD
proposals until March 10.
U.S. HIGH COURT TO HEAR NIKE
The U.S. Supreme Court decided Jan. 10 to hear footwear
giant Nike's appeal of a California Supreme Court ruling
that its PR defending wages paid and treatment of foreign
workers was commercial speech not protected under the First
Nike claimed its ads/PR contributed to the international
debate about globalization and deserved to be protected
under the Constitution. Marc Kasky, a Nike critic, had sued
the Oregon-based company, charging that it knowingly conducted
false ad/PR campaigns.
PRSA applauded the Supreme Court's decision. President
Reed Byrum said in a statement: "We are gratified the
Supreme Court will give the type of in-depth review this
case deserves. An adverse ruling could silence this nation's
corporations and their spokespersons, so we applaud this
PRSA is among the groups that filed an "amicus brief"
in support of Nike's appeal to the U.S. Supreme Court.
RAMER CHECKS IN AT OGILVY
Donna Ramer, who recently joined Lippe Taylor Marketing
PR as healthcare executive VP, shifts to a senior VP slot
in Ogilvy PR Worldwide's health and medical group on Jan.
Phil Sheldon, LTMPR's managing director, said Ramer left
by mutual consent. He joined the beauty/fashion-oriented
firm after a three-year stint as Hill and Knowlton/New York
general manager, and as former head of Porter Novelli's
Ogilvy's medical group is co-managed by Sherry Pudloski
(New York) and Pam Jenkins (Washington, D.C.). Clients include
National Institutes of Health, Bayer, Johnson & Johnson,
Aventis and GlaxoSmith-Kline.
MEXICO USES PR TO GET NOTICED
Mexico has hired New York-based Zemi Communications to
spur a "substantive transformation" of its relationship
with the U.S. The country had anticipated warm ties with
the Bush White House. That was evidenced by President Bush
who made his first trip outside the U.S. to Mexican President
Vicente Fox's range.
The Bush/Fox tete-a-tete irked the Canadians who traditionally
were first to confer with a newly elected American president.
Mexico, however, fell off the U.S. radar screen in the aftermath
of Sept. 11, and President Bush's ensuing 'war on terror.'
ZC's contract with Mexican Ambassador Juan Jose Bremer
calls for it to create "awareness, understanding and
support to President Vicente Fox and his administration
among the U.S. media." It also will engage "think
tanks" with the idea of establishing programs on the
economics and politics involved in issues such as migration,
"intelligent borders" and bilateral trade.
The ZC team is led by Alan Stoga, who was managing director
at Kissinger Assocs. and a former head of the Americas Society.
HARPER'S CLAIMS VICTORY OVER
Harper's Magazine publisher Rick MacArthur is claiming
a "small victory" as Home Box Office has posted
his Jan. 6 1992 New York Times op-ed piece challenging
the veracity of the tale that Iraqi soldiers took babies
from their incubators and put them on the "cold floor
to die" prior to the Persian Gulf War.
The recent HBO Films' "Live from Baghdad" drama
presented the incubator tale as fact, leaving MacArthur
steaming and complaining to the AOL Time Warner unit.
HBO now says that "while the allegations of Iraqi
soldiers taking babies from incubators were widely circulated
during the run-up to the Gulf War (the time frame of the
drama of our film), these allegations were never substantiated."
MacArthur's op-ed piece "refutes the allegations by
noting that PR firm Hill and Knowlton arranged the testimony
of the key witness (a 15-year-old Kuwaiti girl) and did
not disclose her identity (as the daughter of the Kuwaiti
Ambassador to the United States).
H&K provided media training to "Nayirah"
as part of its work for the front group, Citizens for a
SHIRLEY & BANISTER STRIKES
Victor Gold, national correspondent for the Washingtonian
and the American Spectator, has joined Shirley &
Banister Public Affairs, Alexandria, Va., as a senior advisor.
Gold previously worked in Manning, Selvage & Lee's
D.C. office for the Chicago Board of Trade, Pan-American
Coffee Bureau and the National Coal Policy Conference.
Earlier in his career he served as chief speech writer
for VP Spiro Agnew during the Nixon Admin.
Edition, January 15, 2003, Page 8
Minneapolis PR firm owner
Paul Maccabee has written two pages on how to hire a PR
firm that includes
lots of good advice such as ask reporters, ad agencies,
lawyers and others about who is doing good work.
The best firms, says Maccabee, "build relationships"
with the media, customers, salespeople, distributors, dealers,
resellers, prospective employees and potential business
is a typical description of the many services now offered
by "PR" firms and is fine if the company can afford
the $3K-$10K a month or more that it costs.
tens of thousands of companies can't afford this tab and
many never could. Enter the miracle of the web and e-mail.
Now there are firms offering PR and publicity services at
a fraction of this cost.
PR Newswire, whose clients
include 6,000 U.S. public companies,
L.A. PR firm, since October have been offering a press release
writing/distribution service for $299.
writing of a one-page 600-word release, including appropriate
quotes, is $249. Turn-around time via the staff of "working
journalists, authors and PRSA members," is 3-5 days.
facts and quotes are obtained from the client and its website.
Two revisions are provided. Copy is sent back-and-forth
via e-mail. Distribution ($50 on top of the $249) can be
either to all newspapers in three states or nationwide to
papers of 25,000+ circulation, TV/radio, AP, Bloomberg,
websites, trade pubs, etc. Lower-priced options are available.
This is a good service for
small and financially pressed companies. They
must be aware that the electronic releases go into databanks
of media. Printed releases followed by a phone call, especially
from a known source, have a much higher chance of being
used. A 3-5 day turnaround seems long to us.
don't think a small company has to send thousands of electronic
or other releases to get attention. It should have a mailing
list of 30-50 local and trade media and put knowledgeable
contacts on its releases who will be there when called.
in a release is secondary to the cooperation of the contacts
listed. Traditionally, PR was establishing the CEO as an
expert spokesperson not only for his or her company, but
The Supreme Court on Jan.
10 said it will hear the Nike vs. Kasky case in
which activist Marc Kasky says Nike is making false statements
about labor conditions in its overseas factories.
when challenged about these conditions by students at the
University of North Carolina, put full page ads in the Daily
Tar Heel claiming "good corporate citizenship and
humane labor standards" (as described by the Wall
Street Journal, Jan. 10).
Arthur Page and other PR groups are supporting Nike. Reed
Byrum, PRSA president, hailed the Court's decision to hear
the case. Byrum, in an interview in the January PR Tactics
of PRSA, said "Nike/Kasky symbolizes a major threat
to our profession.
are elements of society who would freely gag their opposition
in order to put forth their own position." The California
Supreme Court decision supporting Kasky is "intolerable
in our free society because it tramples the rights of individuals
and corporations," he further said.
32 media filing a brief in behalf of Nike is the New
The "corporate good citizen" theme has
been taken up by Toyota,
which is running three back-to-back ads in national mags
showing its support for cancer treatment, community relations
by dealers, and support of education.
slogan is "Get the Feeling."
While on the subject of
free speech, neither PRSA, IABC nor NIRI have forums
on their websites via which members can post messages (like
the bulletin boards on Yahoo!).
has never had one although it posted comments last fall
on bylaw amendments.
is "working on a chat room" for members.
400 or so PRSA leaders can talk with each other on an e-mail
"Leaderserve." IABC once had a "MemberSpeak"
in which members posted opinions but this has not operated
for many months. IABC said it is improving the technology
and hopes to have it running by the end of January.
said it has never had a chat room for members and there
are no plans for any.
Also on free speech-the
APRs of PRSA obviously don't believe in it. They
stopped debate on the APR/decoupling motion at the Assembly
after about 40 minutes with about a half-dozen speakers
waiting on the pro-decoupling line including president Reed
Byrum and outgoing president Joann Killeen.
New York Mayor Michael Bloomberg
has warned city workers that anyone giving unauthorized
info to the press will be fired.
"Today's college students
are barely more knowledgeable than high school students
of 50 years ago,"
said the National Assn. of Scholars after testing current
college seniors on 15 "general cultural" questions.
NAS matched the results with a survey by Gallup in 1955.
Today's college seniors scored 53.5% vs. 54.5% for the 1955
h.s. grads. "Worse yet," said the NAS is that
"high cultural interests" of today's college seniors
are about the same as 1955's h.s. grads.
PRSA's renewal rate in 2002
was 70.5% as 5,903 joined and 5,769 left. New
members totaled 11,227 in 2001 and 2002 while 11,042 left.
Membership at 12/31/02 was 19,755.
are putting messages in show content. Latest wrinkle
(1/10 NYT) is variety show this summer in which products
of Pepsi and Nokia will be part of comedy routines or visible
as set props.