Edition, February 19, 2003, Page 1
GCI's GRATES CRUISES TO GM
Gary Grates, president
of GCI BoxenbaumGrates, becomes head of General Motors'
internal communications unit on March 31. He had been supervising
the GM business for the last 18 months, spending most of
the week living in Detroit.
Grates will assume the
chairman slot at GCI BG, devoting about a quarter of his
time counseling clients, and drumming up new business.
GCI CEO Bob Feldman plans
to name a successor to Grates by the end of next month.
He called Grates' shift to GM a move that "reflects
the kind of flexibility" GCI has as it works to satisfy
the needs of its clients.
PRSA President Reed Byrum
is now "of counsel" to GCI Group. The former Trilogy
Systems executive will provide advice to GCI Read Poland,
which is located in his hometown of Austin. He will work
closely with Jeff Hunt, president of the unit.
Byrum, besides his PRSA
duties, has been active in the Austin community. He serves
on the boards of Capital Area Homeless Agencies, Ballet
Austin, and the University of Texas Foundation for Religious
Studies. He also counsels St. David's Episcopal Church clergy
in PA and development.
SIMONS JOINS RF
Beverly Simons, who has more than 30 years of PR experience
primarily in healthcare, has joined Ruder Finn's corporate
branding unit as executive VP. She joins RF after an eight-year
stint at Ketchum, where she promoted Novartis, Genentech,
Baxter Biosciences and Aventis.
Simons will work with Rachel Spielman, group director,
and handle health accounts, such as Zelnorm for irritable
bowel syndrome, and Elidel, an eczema treatment. Both are
The PR veteran started her career at J. Walter Thompson's
pharmaceutical and health communications unit. She also
was deputy manager of Hill & Knowlton's New York health
group, director of PR at Barnum Communications and president
of McAdams PR.
who had run Manning, Selvage & Lee's New York tech practice,
is now at Text 100 working on the IBM business. MS&L
consolidated its tech and healthcare practices in October.
IPG SUSPENDS DIVIDEND
Interpublic has suspended its quarterly cent dividend for
the first time since the company went public in 1971. The
stock hit a 10-year low of $8.85 on Feb. 13.
That suspension is required under the deal IPG ironed out
with creditors to renegotiate terms on $2.9 billion in long-term
The company was to pay shareholders a dividend on March
15. It most recently paid stockholders a 9.5 cent dividend.
Future payments will "be determined on a quarter by
quarter basis" until creditors ease the financial restrictions
The debt renegotiation also restricts IPG's ability to
make acquisitions. IPG said creditors have agreed to ease
some of the financial restraints once the company raises
$400 million in assets.
The pending sale of NFO WorldGroup, which IPG acquired
April 2000 for $500 million in stock and the assumption
of $175 million in debt, should do the trick.
Separately, UBS Warburg has provided IPG an interim $500
million credit line maturing July 31, 2004.
The ad/PR conglomerate can tap into that line on May 15.
L-S PITCHES HENKEL'S DUCT
Henkel Consumer Adhesives, Cleveland, is working with retailers
to ensure there is a plentiful supply of duct tape on their
shelves, according to its website. The move follows Dept.
of Homeland Security Secretary Tom Ridge's recommendation
that Americans stock up on duct tape so they can seal their
windows in the event of a biological attack.
Cleveland-based Liggett-Stashower PR is pitching the story
to national media.
Melanie Amato, director of communications for Henkel, told
this NL sales have more than doubled, with the biggest spike
in coastal areas of the U.S.
Ridge's duct tape plug has been a PR bonanza for HCA, which
sells Americans more than 1.5 billion linear feet of Duck
Tape brand duct tape each year. New York Times columnist
Maureen Dowd's op-ed piece Feb. 12 was called "Pass
the Duct Tape."
HCA notes that duct tape "is no stranger" to
emergency situations, such as hurricanes. The company is
planning a "rapid response" delivery system if
its inventory monitoring controls detect a spike in demand.
HCA, formerly known as Manco Inc., is part of Germany's
Edition, February 19, 2003, Page 2
NYC PROBES CORPORATE TERROR
New York City's comptroller,
Bill Thompson, has called for shareholders in the city's
fire and police pension funds to review General Electric,
Halliburton and ConocoPhillips for ties to terrorist-linked
countries. Thompson wants shareholders - which have $254
million in holdings in the three companies - to establish
a board of directors to review the corporations. "Their
use of off-shore and United Kingdom subsidiaries to establish
operations in countries that sponsor terrorism violates
the spirit, if not the letter, of the law," Thompson
said in a statement.
The three companies' involvement
in terror-sponsoring countries, Thompson said, exposes the
companies to the prospect of negative publicity, public
protests, and a loss of consumer confidence, all of which
could negatively affect shareholder value.
The comptroller's office
points out that Halliburton opened an office in Iran under
the name of its Cayman Islands subsidiary in February 2000.
Thompson's resolution requests a statement be put before
shareholders for a vote at Halliburton's annual meeting
in May which says that the Iranian government has sponsored
terrorist operations and the U.S. government has imposed
sanctions prohibiting virtually all trade and investment
activity with Iran by U.S. corporations.
Thompson also cited GE
and ConocoPhillips' ties to Iran, as well as Conoco's work
in Syria, all under the guise of Canadian or U.K. subsidiaries.
Discussions between GE
and the comptroller's office began earlier this month, while
Conoco has not yet challenged the motion.
PASS DROPS OPRAH FOR EDELMAN
Oprah Winfrey's senior publicist Audrey Pass has been hired
by Edelman PR Worldwide's Entertainment Marketing unit because
Peter Land, GM of the group, "heard good things about
her from the national media."
Pass handled media relations for Winfrey, "The Oprah
Winfrey Show," Harpo Films and, O! The Oprah Magazine.
Land says Edelman has 15 staffers dedicated to entertainment
marketing in New York, Chicago and Los Angeles. Pass, who
will be based in New York, will work on publicity, movie
and TV promotional ties, celebrities and product placement.
She will handle clients such as Warner Bros., Viacom, Johnson
& Johnson and Samsung. Pass, prior to her work with
Winfrey, was PR and marketing director for The Second City
David Copithorne, who stepped down as CEO of Porter Novelli
International last May, has joined online health education
developer Outside the Classroom as its first chief marketing
Copithorne, a tech PR veteran who sold his firm, Copithorne
& Bellows, to Omnicom's PNI in 1995, is charged with
managing corporate and financial communications at Boston-based
Thirty-five universities in the U.S. have mandated OTC's
flagship product, AlcoholEdu, an online course on the effects
of drinking alcohol. The company also collects data about
student health issues for schools.
Copithorne said in May he left PNI to spend more time with
his wife and two children.
AUGUSTA NATIONAL PR REP GETS
Jim McCarthy, a Washington, D.C.-based PR consultant hired
by the Augusta National Golf Club, would like The Atlanta
Journal-Constitution to cut back on its coverage of
the club's membership dispute.
In an article published Feb. 13 on the J-C's opinion page,
McCarthy said the paper's coverage has "long since
crossed from serious journalism into an inveighing crusade."
By the news story count alone, McCarthy said the J-C has
now exceeded that of The New York Times (more than
61 articles total), "whose coverage of this story some
eight weeks ago was widely criticizedby observers of the
media as `obsessive' and `ideologically driven'."
McCarthy said it seems likely that "your readers are
rightly wondering whether they are receiving worthy news
or activist campaign bulletins."
He believes the J-C's news coverage has "consistently
ignored the valid and widely held public affairs position
that single-gender clubs are perfectly acceptable."
Martha Burk, chair of the National Council of Women's Organizations,
"we are going ahead with plans to protest" outside
the Augusta National Golf Club during Masters week, which
is less than two months away.
Burk, who initiated the campaign to get the ANGC to admit
women members, said "our protest will be orderly. We
will make our point and not disrupt. We are not going to
try to get into the tournament. CBS wouldn't put us on camera
even if we stripped on the green."
Burk told GolfWorld.com's Ron Sirak that she is determined
to use the proximity of her demonstrators to the club to
maximize the PR impact of the protest.
She told Sirak that she has been to Augusta to scout out
protest sites and to find a house she can rent for the week
and use as a protest headquarters. "This is not going
to be a traditional bullhorn-and-picket thing," she
said. "We are going to do our best to embarrass them."
D&E's EATON DIES AT 77
Henry Eaton, 77, co-founder of Dix & Eaton, Cleveland's
largest PR/IR firm, died Feb. 7.
Eaton was editor of Material Handling magazine when
he and John Dix, who was the publishing company's ad services
director, opened D&E in 1952 with an investment of $1,500
apiece. He concentrated on IR/PR clients while Dix handled
the advertising accounts.
Eaton stepped down as chairman in 1998.
Edition, February 19, 2003, Page 3
NEW CABLE CHANNEL
AIMED AT BLACKS
Broadcasting Cable Network (MBC), an African American-owned
and operated cable network, unveiled a new channel, called
"MBC News: The Urban Voice," at a press conference
held at the Cable Advertising Conference in New York Feb.
news channel targeting black audiences will hit airwaves
on April 4, the 35th anniversary of civil rights leader
Dr. Martin Luther King Jr.'s assassination.
which is available in 24 million U.S. homes in 2,400 cities
in 48 states, currently airs original family-oriented programs
such as "Health for the Nation," and "Spiritual
Impact" and presents more than 79 football and basketball
games featuring traditionally black colleges and universities.
a Florida lawyer who started MBC in 1998, believes MBC News
will make a "tremendous impact by broadcasting the
positive aspects of African American culture," which
he said are "too often ignored by other networks."
which will be launched as an hour-long program, will try
to fill a void left by Black Entertainment TV (BET) when
it recently dropped all news programming except for its
"Nightly News at 11."
EVP for MBC, said MBC News will "bring an appropriate
balance back to shed true light on that community, to tell
that there are kids and young people in those communities
who are students and not thugs," said Mitchell.
plans to expand MBC News to 24 hours by the first quarter
of 2004. Mitchell estimates about five million households
will initially have access to the MBC News channel.
has tentative plans with Cablevision to bring the network
to the New Jersey-New York region by year's end.
MBC has partnered
with Florida's News Channel, a cable network that delivers
state news to more than 20 Florida cities from a studio
in Tallahassee, to assist with the news operation, including
production and distribution.
which will have complete control of the news content, will
hire some of its own correspondents and anchors-former CNN
Headline News anchor Gordon Graham will be the MBC News
lead anchor-but rely on deals with freelancers, print reporters
and broadcast journalists around the world to compile its
a Lanham, Md.-based broadcasting company targeting blacks,
made a deal with Comcast Corp. in January to start a cable
entertainment channel later this year.
Radio Networks is collaborating with Black Enterprise
magazine on a new financial news report. The "Black
Enterprise Business Report" will feature three timely
original reports per day and will provide commentary on
general financial matters and personal investment issues.
will air Monday through Friday during morning-drive, midday
and afternoon-drive time periods.
The National Assn.
of Hispanic Publications will convene its 18th annual
convention on March 19-22 in Las Vegas.
The association, founded in 1982, is comprised of 214 publications
with a combined circulation of more than 12 million. Its
member publications reach more than 50% of Hispanic households
in 55 U.S. markets on a weekly basis, according to Ivonne
Cunarro, executive director of the NAHP, which is headquartered
in Washington, D.C.
All attendees will get a free copy of the "2003 NAHP
Media Kit & Resource Book," valued at $100. The
directory lists all member publications, including readership
demographics and ad information.
More information about the convention is available online
or by calling NAHP at 202/662-7250.
which publishes BizBash Event Style Reporternewspaper,
has published its first directory for the event and meeting
industry, called the BizBash Goodie Bag Book of Offers.
David Adler, founder of BizBash and CEO, said the new directory,
which contains more than $40,000 worth of gifts, offers
and discounts from 75 meeting and event suppliers, will
be distributed to a select group of 2,000 decision-makers
and key influencers in the industry.
Additional Goodie Bag Books will be published this spring
for other market segments, including on- and off-premise
Ladies' Home Journal
Day are introducing new designs in their March
issues as part of their biggest overhauls in years.
Woman's Day's editor Jan Chesnutt is debuting new
how-to columns, and LHJ's new editor Diane Salvatore is
adding eight sections, including home decorating.
Both magazines have monthly circulations of 4.1 million+,
and the median age of readers is about 48.
The goal is to attract younger readers and new advertisers,
while retaining homemaking and family advice features that
subscribers have turned to for decades.
was named senior editor-tours & packages for Travel
Agent magazine. He will also cover Africa and group
Rogers, who has been a senior editor with TA's custom publishing
unit for the past seven years, working on special supplements
and advertorials, is based in New York and can be reached
at 917/326-6339; [email protected].
(Media news continued
on next page)
Edition, February 19, 2003, Page 4
TV STATION ALLOWS PAID INTERVIEWS
WTVH-TV, in Syracuse,
N.Y., is selling feature-style interviews on a 5 p.m. news
and talk program, called "Central New York Live!".
Donna Adamo, a former
news anchor, who now hosts CNY Live!, is conducting the
paid interviews, which the station sells for up to $600
for a three minute segment.
A rate flier distributed
by the station before the show's Jan. 27 premier promises
advertisers "the opportunity to spotlight your business
during the 5 p.m. news."
"WTVH will be featuring
interview-style `advertorial' segments daily in our 5 p.m.
newscast about topics that appeal to Central New York viewers,"
the flier says.
The station has begun
disclosing on the air which interviews during the 5 p.m.
show were paid and which were not by running a disclaimer.
WTVH is owned by Granite
Broadcasting, in New York. Its Buffalo TV station, WKBW-TV,
also sells some segments on a news, talk and entertainment
program, called "CNY Live!".
The station defends paid
interviews by saying that they appear only during entertainment
segments on the one-hour program and are clearly separate
from news content.
has joined Hearst-Argyle TV as chief of its Washington,
D.C., bureau. He had been Washington bureau chief for TechTV,
a technology-news satellite and cable network, and will
succeed Gary Griffith,
who retired in December.
who currently covers the newspaper publishing beat for The
New York Times, has been named United Nation's bureau
chief, replacing Julia
Preston, who is becoming a deputy editor in the newly
formed investigations department.
who covered the Wall Street beat for The New York Post,
is leaving to join Standard & Poor's. Retail reporter
Lisa Marsh has
left to write a book on Calvin Klein.
78, who was Washington, D.C., bureau chief of the former
Ridder Newspapers, has died. Broom, who was elected president
of the National Press Club in 1975, had been working as
VP/public affairs at The Philadelphia Inquirer when
he retired in 1990. He also handled PR for the Southern
Pacific Railroad before becoming editor of The Long Beach
(Calif.) Press-Telegram in 1965.
REDBURN NAMED TECH EDITOR
AT NY TIMES
Tom Redburn, 52, was named technology editor of The
New York Times, replacing Richard Meislin, 49, who was
appointed editor of news surveys and election analysis.
Redburn had been assistant business editor for the newspaper
since 1997. Meislin had been tech editor of the Times since
NEW MAGAZINE TARGETS AD COMMUNITY
A new magazine, called inter national ist, has been
started by DM-NY Global in association with the International
Nancy Giges is editor, and Deborah Malone, who founded
DM-NY Global, is publisher of the magazine, which will be
published six times in 2003.
Giges and Malone had worked together at Ad Age Internationalwhen
it was started by Crain Communications in 1992.
Giges said the new magazine will cover IAA news and events,
stories about industry trends and issues, regulatory concerns,
profiles of people talked about and commentary by leading
The January/February number, which is the first issue,
has an article about how major advertisers are "Plugging
into the New Ad Economy," a commentary by Martin Sorrell
on the benefits of advertising during a recession, and Jim
Stengel, chief marketing officer of Procter & Gamble,
talks about how he has guided his company's marketing efforts.
The magazine will be distributed to IAA members and a select
group of advertising and marketing executives for a worldwide
circulation of 6,000.
Giges can be reached at 914/683-5108; fax: 428-5497; [email protected].
MEDIA BIAS CHARGES ARE CALLED
Virgil Scudder & Assocs., a New York-based media training
firm, has told its clients that the media is not run by
a "bunch of anti-business liberals."
"There is plenty wrong with today's media in the U.S.
but bias is at the bottom of the list. Shallow and irrelevant
coverage is at the top," VS&A told its clients.
"Our experience, based on a quarter century of preparing
clients to deal with the media is this: while more reporters
are liberal than conservative, and more media owners are
conservative than liberal, the vast majority of news stories
aren't slanted in either direction.
"Good journalists recognize biases-their own and those
of others-and go to great lengths to keep them out of their
stories," the firm says in a recently published report.
Business people generally get the media treatment they
deserve, said the report. "It's based on the quality
of their story and their ability to tell it. Bias rarely
has anything to do with it. And, the results are favorable
or balanced far more often than not," the report said.
Edition, February 19, 2003, Page 7
PAGE GROUP IS 'CHARITY'
Arthur Page Society, which had cash of $711,744 as of Dec.
31, 2001 and annual expenses of $545,393 in 2001, operates
as a 501(c)(3) "public charity" with a tax status
similar to the United Way or American Red Cross.
tax status, the same one accorded the Foundation of PR Society
of America, enables companies to make tax deductible contributions
tax consultant said the high cash balance of Page and the
spending of $195,106 on its own con ferences appear to be
"outside the norm" for charities.
salaries listed at $190,158 (including $144,220 for executive
director Paul Basista), these two items account for two-thirds
of expenses, the consultant noted.
like other charities, is supposed to benefit thepublic and
to obtain one-third or at least 10% of its income from government
units or the general public.
the five years
to Dec. 31, 2001, Page received contributions from major
corporations totaling $516K. The contributions, averaging
about $100K yearly, mostly come from blue chip companies.
Biggest contributor in 2001, when gifts totaled $97,500,
was Johnson & Johnson, which gave $20K.
$10K in 2001 were Prudential Insurance; Sears, Roebuck;
FedEx, and Accenture.
UBS Americas gave $7,500, and $5,000 contributors were Hill
& Knowlton, ExxonMobil, Citigate Cunningham, United
Airlines, and General Motors.
300 or so members of Page, which does not publish its membership
list, pay $1,250 a year in dues.
totaled $569,698 in 2001 for a net gain of $24,305 for the
were obtained from the form 990 federal tax return of Page,
which is a public document. The same document has been requested
from PR Seminar,a group of nearly 200 corporate and PR firm
executives which includes many Page Society members. PRS
has not yet responded to the request.
Be Supported by Public
law says that a C/3 organization is supposed to be "publicly
supported" and one indication of this is that it "normally"
receives at least one-third of its total support from governmental
units, direct or indirect, and contributions from the general
the code says that even if it doesn't meet the one-third
test, it can still be considered publicly supported if it
gets 10% or more in funds from the public or government
and meets certain other tests.
is supposed to show that it is "organized and operated
to attract public and governmental support on a continuing
basis," says "Estates, Gifts and Trusts,"
published by Tax Management Inc.
also received $9,512 in deferred compensation in 2001. He
said Page obtained its C/3 tax status when it was formed
in 1983 and the Internal Revenue Service has never changed
David Drobis, chairman of Ketchum, is 2003 president of
Page, having succeeded James Murphy, global managing director,
RESTRICTS SNOOPING SYSTEM
got some crazy people over there," said Rep. John Murtha
(D-PA), of the Pentagon after the House agreed with the
Senate to restrict the activities of the Total Information
Awareness project that is overseen by John Poindexter. Congress
last week ruled that Poindexter's Big Brother snooping system
cannot be used to track travel or financial transactions
of Americans. The electronic data mining project, however,
can be deployed overseas, or run in conjunction with foreign
Defense Advanced Projects Research Agency, which is responsible
for TIA, is now required to consult with Congress on developments
with the system. It must submit a report in 90 days about
TIA's costs, goals, safeguards to protect privacy and prospects
for success against terrorists.
on Feb. 7, announced creation of an outside panel to monitor
TIA because of "concerns expressed regarding the protection
of the privacy of individuals," according to Pete Aldridge,
Undersecretary of Defense for acquisition, technology and
Ron Wyden (D-OR) led the drive to put the brakes on TIA.
BAYER SEEKS PR BOOST FOR
Bayer Consumer Care is
using New York-based Sensei Health to help with the launch
of its "Bayer Aspirin Saving Lives ASAP" campaign
to boost revenues for its venerable 106-year-old flagship
The company is petitioning
the Food and Drug Administration to approve labeling saying
aspirin can prevent heart attacks among high-risk individuals.
Bayer cites a 2002 American Heart Assn. and U.S. Preventive
Services Task Force report recommending "aspirin therapy"
for men over 40, and women over age 50.
Turn Science into Labeling
Allen Heller, BCC's research
chief, says the company wants to "turn scientific findings
into labeling that further educates physicians and patients"
on the cardiovascular benefits of aspirin. Bayer is using
actor Corbin Bernsen, who has been taking aspirin every
day for the past seven years, as spokesperson for the campaign.
The company also is donating
three million aspirin tablets to hospitals under President
Bush's "Steps to a Healthier U.S." initiative.
That's the same number of heart attacks Bayer believes aspirin
therapy could prevent over the next decade.
Sensei is a media relations
and marketing communications company that also works for
Glaxo- SmithKline, Pharmacia, Henry J. Kaiser Family Foundation
and the University of California AIDS Research Institute.
Lauren Mazzella is heading
the first heart attack prevention campaign. Anne Coiley
is her counterpart at BCC, which is a unit of German conglomerate
Edition, February 19, 2003, Page 8
501(c)(3) "charity" status of the Arthur Page
Society (page 7) is something that could be explored.
Page is similar to PR Society of America in that it has
individual memberships, conducts conferences and seminars,
and publishes newsletters and a membership directory.
PRSA is a C/6 organization,
the principal difference being that companies cannot make
tax deductible contributions to PRSA. Such gifts can be
made to the PRSA Foundation and the Page Society.
Publication of the membership
directory of Page is listed in its federal tax return under
the heading of "Statement of Program Service Accomplishments."
Since this directory is not available to the public, we
wonder how it can be listed as a "service accomplishment."
This part of the tax return
also says: "Discuss achievements that are not measurable."
This must be a difficult
part of the form for Page to fill out since PR is so measurement
minded these days. The fact that Page and PRSA have different
tax situations, while being similar, shows how flexible
tax laws can be.
is similar to the International PR Assn., a group
of 900 PR people from 90 countries, in that it receives
a substantial corporate subsidy each year.
IPRA started receiving corporate funds in 1990-91 when Nissan
gave $100K yearly to support an awards program.
NEC and Voltas of India
made $100K gifts in succeeding years. Dai Nippon Printing
Co. of Japan, one of the world's largest printers, has become
a major contributor, giving about $166K in 2001.
Even with such gifts, IPRA found itself with a bare treasury
in 1995. It has since rebounded. Retained funds totaled
about $135K at the end of 2001.
members played a big role in putting together the "credibility
summit" Jan. 14 in Madison, N.J.(1/22 NL). James
Murphy, 2002 president of Page, was chair of the meeting
and eight other members of Page took part in it.
Murphy and seven of the
eight Page members are also members of PR Seminar, a group
of about 200 blue-chip corporate and agency PR people that
meets each May at an exclusive resort.
The credibility summit,
in which about 60 leaders of 19 PR/IR organizations sought
ways to restore faith in U.S. corporations, was certainly
a public service activity.
But more such meetings
are needed. The well-heeled members of these groups need
to do a lot more for the rank-and-file of the PR world.
Individual members of
Page pay $1,250 a year in dues (probably an expense account
item) and corporate gifts average about $100K yearly.
Many of thePage members
also go to the annual PR Seminar, where registration last
year was $1,800 (plus $800 for companions).
Quite a few Page/PRS members
are also in The Wise Men, a New York group that meets monthly
at the Harvard Club. Its membership list is confidential.
Arthur Page, a member
of the Harvard Club and New York Yacht Club, was one of
the early membersof the Wise Men. No doubt Page would approve
of corporate PR leaders meeting as much as possible.
Page was an ardent foe
of President Franklin Roosevelt and the New Deal. Page once
said that "in a country where the opportunity to get
rich is banned, the fate of the poor will be bad."
Page at one time felt
ex-newspeople would be the best PR people since they would
be believable. But as VP-PR of AT&T, he said PR was
best staffed from within by those who knew the business.
An example of the spread
in freelancing is the membership list of the New York Financial
Writers' Assn., a group of about 300 financial reporters
and financial PR pros. The current membership directory
lists 40 "freelancers," the biggest single category
of members and one that did not exist until the 1990s.
Michael Wolff, in a column Feb. 10 on the "death
of books," says that employees of publishers work in
"really deadening conditions...as congenial an atmosphere
as an insurance company...virtually any other business,
save for the most bureaucratic and regimented, has more
day-to- day comforts, joie de vivre , and personality than
book publishing...on top of doing embarrassing, often even
humiliating work in enervating, soul-destroying circumstances,
you don't get paid any money."
this reminded us of the plight of fledgling PR A/Es.
Until the beancounters arrived with measurements foreverything,
there was much more joie de vivrein PR.
Secretary Tom Ridge demonstrated the power of PR
when he recommended that Americans stock up on duct tape
so they can seal their windows to protect against a biological
Henkel Consumer Adhesives, which makes the Duck Tape brand
of the sticky stuff, quickly assured Americans, via a message
on its website, that the company would keep production lines
rolling because it is committed to doing whatever it takes
to guard the homeland against terror.
A Henkel spokesman told this NL that sales of the tape
doubled in the aftermath of Ridge's recommendation, especially
in metropolitan areas on the coast.
An ironic part of the duct tape saga is that the product
is owned by Germany-based Henkel.
Germany opposes President Bush's war with Iraq, a conflict
that may trigger those retaliatory attacks that Ridge has