Edition, March 19, 2003, Page 1
WATER TRADE GROUP ISSUES
Awwa Research Foundation, which represents water utilities
and public health systems, released two PR RFPs worth $500,000.
The first deals with "benchmarking water utility customer
relations best practices." The second covers "strategic
communications planning for drinking water utilities."
Manwaring, executive director of Denver-based AwwaRF, says
his group's aim is to help members become more responsive
to the needs of consumers, committed to environmental leadership,
improved water quality and infrastructure reliability.
RFPs are posted at www.awwarf.com.
BERARD BOLTS FITZGERALD
Berard, who headed FitzGerald Communications' west coast
operations, is now leaving to run PR21's San Francisco office
on March 31.
Hill & Knowlton and Fleishman-Hillard veteran joined
FC in 1999, and had been expected by staffers to succeed
Maura FitzGerald at the helm of the Brodeur Worldwide unit.
however, gave that post to IONA Technologies' VP-marketing
Steve Casey last week.
told this NL he informed FitzGerald of his plans to leave
the firm in early February. He said FitzGerald has retained
a headhunter to find a replacement for him.
also named Lisa Robinson to head its Los Angeles office.
Berard said he worked with Robinson when she was posted
in Fleishman-Hillard's San Francisco office.
H&K SHIFTS REINEKE TO
& Knowlton will move Chicago general manager Gene Reineke
to Washington, D.C., on April 1.
PA expert succeeds Alisa Fogelman-Beyer, who stepped down
from the GM post in February. She has a high-tech background.
has 20 years of experience in Illinois politics. He served
as economic development director for Governor Jim Edgar
(1992-94) and then was his chief of staff for two years.
He also served as executive director of George Bush's 1992
presidential re-election campaign in Illinois.
who has counselled AT&T, American Airlines, Navistar
and Blue Cross/Blue Shield, will remain H&K's COO.
Sachs, H&K USA CEO, is looking for a replacement for
Reineke in Chicago.
EDELMAN 'RIGHTSIZES' IN NEW
PR Worldwide has cut 11 staffers in its New York office
to "rightsize to meet its revenue base," Matt
Harrington, president of the firm's eastern region, told
this NL. He said this year's first-quarter was softer than
what Edelman had projected. Financial and high-tech PR remain
in the dumps.
is cautious about the outlook for the full-year due to the
economic slump and uncertainty connected with the Iraq war.
Edelman, he noted, was able to tough out 2002 without layoffs
in New York though fees tumbled to $43.1 million from $54.6
million at yearend 2001. The firm has 328 staffers in New
York, compared to 340 and the end of 2001.
CPRF: NO RANKINGS FOR INDEPENDENTS
Council of PR Firms has voted not to have any rankings this
year after considering whether to rank the independent firms
that had filled out its forms.
CPRF sent out 2,000 e-mail forms and received replies from
200 firms, down from 279 last year.
came from 16 of the 17 PR units of the ad giants that were
on its "top 20" list last year.
Communications of Havas was the only holding company PR
unit replying. CPRF will publish an alphabetical list of
respondents April 26.
to gain current employee totals from firms such as Hill
& Knowlton and Weber Shandwick were rebuffed by staffers
who were under strict orders not to supply statistics of
said WPP, after consulting with its law firm, Davis &
Gilbert, which also works for the CPRF, led the move to
shun the numerous industry rankings worldwide. Interpublic
also told the CPRF several weeks ago about its intentions
Paster, executive VP of WPP Group and former CEO of its
Hill & Knowlton unit, said lawyers had warned that CFOs
who signed off on PR firm financials could be liable for
heavy fines and prison terms under the new Sarbanes-Oxley
Act if irregularities were found.
Wall Street sources said that CFOs were required to sign
off on their financials last summer and that many of them
did not hesitate to do so because the financials were audited.
statistics provided to the CPRF and trade books for their
rankings are not audited.
firms also would not give any form of endorsement to the
ranking figures for the same reason, it was said.
(continued on page 7)
Edition, March 19, 2003, Page 2
BUSH HIT FOR FAILING TO 'BRAND'
Bush has failed to win widespread international and domestic
support for his plan to invade Iraq because he has failed
to "brand" the campaign, Tracey Riese, a branding
guru, told this NL. He has failed to build an "emotional
connection" between the war and the people who will
pay for or die in it, she said.
way Bush could whip up support for the effort would be to
position the war as part of his global effort to "make
the world as safe as it could be." He could say that
the war is needed to reassure "mothers and fathers
that their children will return home from school each day."
That outreach needs to be global. "Kurdish and Russian
parents need to hear that message too," said Riese.
to Riese, is more than just empty slogans. The President
needs to back up his words with actions. He needs to prove
to the world that not only is the U.S. waging a war on terror,
but is willing to tackle the political and social issues
that alienate people into becoming terrorists.
believes the Administration has "squandered" the
worldwide sympathy for the U.S. following the Sept. 11 attacks.
Wars Have Strong Brands
believes successful American wars enjoyed clear brands.
The American Revolution stood for liberty. The Civil War
was fought for the soul of the nation. Woodrow Wilson labeled
WWI as the "war to end all wars." Franklin Roosevelt
waged WWII to destroy the Nazis and fascism.
without strong brands tend to backfire. The War of 1812
resulted in a negotiated peace with the British. Korea ended
in a stalemate, and the reasons for the Vietnam War were
so weak that the effort sapped the nation's strength, said
Riese, who is president of T.G. Riese & Assocs.
and Co. handles her PR.
RF HANDLES 'OPERATION TORAH
Finn/Israel will handle publicity this week for "Operation
Torah Shield," in which 100 Jewish-American students
visit Israel as a show of solidarity with that state. The
mission of OTS is to "show a lack of fear of Saddam
Hussein's continued threats against the Jewish state,"
according to a statement from the group.
from New York's Yeshiva University and Stern College will
study in various yeshivas and seminaries and volunteer for
assignments with the Israeli army. "We, the Jewish
community of North America, care for our brethren and we
want to stand shoulder to shoulder with them during these
times," said Yisrael Schachter, VP-student government
Miami businessperson is funding the trip that is being coordinated
by the Israeli Ministry of Tourism and the National Council
of Young Israel.
counselor Charley Levine is promoting OTS.
Torossian, of 5W PR, is handling U.S. inquiries about OTS.
McD's GOES NATURAL WITH NEWMAN
promoted its alliance with Paul Newman to the New York media
on March 10 in its latest bid to revitalize the fast food
chain in the wake of a 45% crash in net income last year
to $893 million on a four percent sales uptick to $11.5
actor talked up McDonald's new premium salad line that comes
with Newman's Own dressings. Newman, in his Times Square
appearance, noted that McDonald's will be the only quick
service restaurant to boast "all-natural dressings"
on its menu. Premium salads go national on March 24.
Newman said all proceeds that he receives from the McDonald's
tie will go to charities. His food company has donated $125
million to charity since 1982. Ronald McDonald House Charities
has provided $320 million to fund children's programs since
Group handled the local media for the event. It got coverage
in the New York Daily News, New York Post, Newsday, WNBC-TV,
WCBS-TV, WPIX-TV (WB-11) and the Associated Press.
Forsatz, VP, and Emily Buchanan, A/S, headed the six-person
MWW account team. MWW's parent, Golin/Harris International,
is McDonald's lead PR firm.
ARP REPLACES VANSICKLE AT
has named Ron Arp general manager of its Portland, Ore.,
office succeeding Sharon VanSickle. She will become a senior
consultant in October when she returns from a sabbatical.
47, was co-founder of Karakas VanSickle & Ouellette,
which F-H acquired three years ago. F-H dropped the KVO
PR name last September to "reflect its evolution from
a regional brand into an integral part of one of the world's
leading PR agencies."
had been running F-H's Kansas City office.
FOUR HORSEMEN RIDE FOR AFGHANISTAN
Four Horsemen Int'l, a Fayetteville, N.C.-based firm comprised
of former U.S. Army Special Forces combat veterans, has
been hired by Gov. Gul Agha Shairzai of Qandahar to help
Weatherford, John Allen, Gerry Escarfullery and Mike Bergen
are the Horsemen. They arrange business meetings, rent houses
and cars for potential investors and arrange security for
the Governor and his brothers. The brothers are the sons
of Haji Abdul Latif, who was dubbed the "Lion of Qandahar"
for his heroics during the Russian occupation. The Shairzais
were U.S. allies in the fight against the Taliban and Al-Qaeda
and are committed to improving the quality of life and economic
stability of Afghanistan, according to the Horsemen's federal
Horsemen have positioned their company as a "nation
rebuilding management firm." They believe their military
backgrounds offer clients the "very best levels of
protection parameters." The firm will only hire ex-Special
Forces personnel to "guarantee the professionalism"
of their work. It is named after the Four Horsemen-war,
death, pestilence and famine-of the Book of Revelation.
Edition, March 19, 2003, Page 3
4As PR HEAD JOINS
Wolfe, senior VP and director of PA for the American
Assn. of Advertising Agencies, will join House Beautiful
magazine as executive editor on March 31.
Mayfield, editor-in-chief of HB, said Wolfe will
work on overall planning, in addition to management of article
assignments and editing.
who is currently executive editor, will become editorial
work includes a stint as director of public communications
for the Museum of Modern Art in New York; managing editor
of Art & Antiques magazine during Mayfield's
tenure there, and replaced Mayfield as editor-in-chief when
he left to join Southern Accents in 1995. Wolfe has
also been a senior editor and New York bureau chief for
editors at the Hearst publication include decorating director
Doretta Sperduto; food and entertaining editor Mary-Ellen
Weinrib; deputy art director Robert O'Connell, and photo
editor David Murphy.
N.Y. TIMES EDITOR WEDS
Stachowiak, 39, a former journalist and PR consultant,
and Howell Raines,
60, executive editor of The New York Times, were
married March 8 in Mount Pocono, Pa.
party was held March 9 in New York.
A story about
their wedding, which ran without photos of the couple in
the March 9 edition of the Times, said Stachowiak was no
longer employed at Coltrin & Assocs., a New York PR
firm where she had been an executive consultant.
to 1995, she was a Washington, D.C., correspondent for The
Warsaw Voice, an English-language weekly.
Stachowiak in 1996 when she brought her client Polish president
Aleksander Kwasniewski to meet with the Times' editorial
board, then headed by Raines.
previous marriage ended in divorce, as did the bridegroom's.
Raines' son, Ben, is a reporter for The Mobile (Ala.)
Bauer was named editor-in-chief, and John
Stark was appointed deputy editor of Body &
Soul magazine, based in Watertown, Mass.
formerly called New Age Journal, covers the fields
of wellness, holistic living, and spirituality. 617/926-0200
WuDunn was appointed anchor and principal writer
for "Page One," a nightly three-minute program
on the Discovery Times Channel.
on March 25 at 10 p.m. (ET), the show will look at the stories
headed for the next day's front page of The New York
Times and also include interviews with Times editors
Krautler and Mary Barretta, co-hosts of "The
Money Pit" home improvement radio show, were named
among "The 100 Most Important Talk Radio Hosts in America,
by Talkers Magazine.
can be reached at 732/663-1071; [email protected].
Callaway was promoted to editor-in-chief of
the financial news website. Callaway, who was executive
editor for the past three years, has replaced Thom Calandra,
who is now the site's chief commentator.
will continue to write his weekly online subscription newsletter,
"The Calandra Report," while continuing to offer
commentary on MarketWatch's syndicated TV show.
MEDIA PROS GIVE NEWS COVERAGE
Media experts urged PR pros to focus on health, finance
and local issues to get news coverage in these unpredictable
times during a March 6 seminar attended by nearly 70 PR
pros at the Press Club in Washington, D.C., and hosted by
The seminar, "PR Success in a Volatile News Environment,"
is part of an ongoing series of seminars presented by Medialink
across the U.S.
Panelists included two D.C.-based media executives-Ben
Brodsky, executive producer, WUSA-TV and Lisa Wolfe, program
director, WTOP radio network-and Ivan Purdie, EVP/global
broadcast services, Medialink.
The panelists shared information on strategies to obtain
local and global TV and radio news coverage and provided
guidance on press release routing, format preferences and
"Everyone is going to be covering the war; it's going
to dominate most of the news," said Wolfe. "However,
radio still needs content." She explained that in order
to increase an announcement's chances of making it on the
air, its news angle should focus on health, the heart or
Brodsky agreed. "Find the common denominator that
everyone cares about and affects everyone, especially in
this time," said Brodsky. He also mentioned that during
the conflict, U.S. TV stations would maintain a heightened
awareness of the diverse needs of the local population.
PR pros should be aware of TV markets that have special
audience needs such as local military bases or ethnic and
religious groups that may be sensitive to the geographical
issues involved with the unfolding world events.
Purdie said professional communicators must shape their
news within the cultural context of a country or people.
He urged the audience to consult with global news experts
to provide guidance on timing, imagery, format and content
prior to an international distribution.
news continued on next page)
Edition, March 19, 2003, Page 4
MEDIA GROUPS CRITICIZE NYSE
Several large media organizations, including The Wall
Street Journal, The Associated Press, Forbes,
McGraw-Hill, The New York Times, Reuters, Gannett,
The Washington Post, and others, are challenging
a New York Stock Exchange proposal they say would chill
the free speech rights of newspapers and magazines.
The proposed rule would require newspapers, magazines and
other media to disclose a stock or bond analyst's potentital
conflicts of interest or lose the analyst as a source of
Media groups said it should be left up to the discretion
of editors and reporters to disclose an analyst's potential
The rule also would require analysts to decline
subsequent interviews with any media outlet that failed
to disclose the analyst's stock ownership and other relatonships
with the companies they cover. Analysts who ignore the rule
would be subject to unspecified disciplinary action by the
Aside from inhibiting analysts' communication
with the media, the media organizations said the rule would
pose logistical problems because space often is limited
and stories can be reprinted elsewhere, outside the control
of the original publication. That could cause some organizations
to leave out analysts' comments altogether.
Comply with S-O
The proposal is part of tougher analyst-disclosure rules
the NYSE and National Assn. of Securities Dealers are implementing
to comply with the Sarbanes-Oxley Act, which overhauled
corporate governance practices. The move is in response
to allegations that analysts misled investors and that their
opinions were influenced by efforts to secure or retain
investment banking business.
The media groups want the NYSE's rule revised so an analyst
makes the mandated disclosures to a media outlet and requests
the disclosure be included in any publication or broadcast
containing a recommendation or opinion.
Earlier this year, the NASD revised a proposal that had
mirrored the NYSE's proposed rule, choosing instead to require
only that analysts disclose potential conflicts to media
The SEC is expected to vote on the proposal this spring.
JOURNALISTS REPORT FOR DUTY
About 660 reporters and photographers, including about
100 working for non-American media, have reported for duty
Under the Pentagon's new "embedding" process,
the journalists will become members of units, from front-line
rifle companies to rear echelon support outfits.
The PR strategy, which is said to be conceived by Defense
Secretary Donald Rumsfeld, will allow reporters, who sign
the "Coalition Forces Land Component Command Ground
Rules Agreement," to report what they see firsthand.
Although unit commanders have been told the safety of journalists
will not be a reason to ban them from combat operations,
the ground rules forbids the release of information that
pertains to "ongoing engagements" without a security
Among the other restrictions placed on the press will be
-Journalists may give general information about troop strength,
casualties and captured enemy forces.
-Journalists may give information and location of military
targets and objectives only after they have been attacked.
-Journalists may not use personal (i.e. non-military) vehicles.
-Journalists may not stray from the military unit.
-Journalists may not give specific descriptions of completed
missions or other military actions.
-Journalists may not conduct "off the record"
interviews with military personnel.
-Journalists may not take photos of defense installations
and prisoners of war.
-Journalists may not give details about ongoing or future
-Journalists will be subjected to restrictions on transmitting
dispatches if unit commanders, at their discretion, determine
the security of troops or a mission could be compromised.
Reporters who refuse to be embedded or comply with the
guidelines will be allowed to roam around and get information
on their own, as some reporters did in Vietnam.
CNN plans to blanket the Middle East with about 250 producers,
reporters, camera operators, technicians and bookers.
In Kuwait alone, CNN will have 80-100 staffers.
CNN has purchased several Humvees and Hummers, the all-terrain
WEB GETS SCOOPS WITHOUT
editor and co-founder William Bastone is "eating the
media's lunch when it comes to getting scoops" on celebrities,
says Jon Friedman, who is CBS MarketWatch.com's media reporter.
"[The site is] giving established reporters and editors
a primer on how to uncover news, get it right and into print,
fast-and not get sued or put itself in an embarrassing position
where it has to issue a public apology for some type of
inaccuracy," Friedman said in his March 7 website column.
Bastone told Friedman: "We have no contacts with publicists-nor
do we want any. We don't get invited to movie premieres.
We don't interview actors. We don't try to hang out with
SmokingGun relies on "official, legal documents for
material." As a result, the site has never been sued,
said Bastone, who has broken several big stories since it
was started in 1997.
Edition, March 19, 2003, Page 7
CPRF SAYS NO RANKINGS
(continued from page 1)
CPRF for the first time this year required all submissions
to be accompanied by a letter from their CPAs. Previously
it had audited 5% of the returns not accompanied by a CPA
major CPAs employed by the PR units of the holding companies
normally charge tens of thousands of dollars for providing
any one of several levels of endorsement.
Cripps, president of the CPRF, said the board voted against
any rankings this year. The CPRF is taking the "most
conservative approach this year" to the issues raised
by S-O, she said. She did not rule out a change in policy
Council has 120 members with most of its $1 million in income
coming from the large members who pay .065% of U.S. fees
to a max of $50K.
are about 10,000 PR firms in the U.S., based on Yellow Page
listings, and 16,000 ad agencies.
CPRF four years ago said it would conduct rankings for the
PR counseling industry.
they are so visible, the rankings are an important part
of the documentation-and the perception-of the PR industry,"
added that "with four different publications soliciting
and publishing rankings, each to different definitions,
the industry's revenue picture was becoming confusing and
was losing credibility."
offices of Senator Paul Sarbanes (D-Md.) and Rep. Michael
Oxley (R-Ohio) were asked to comment on the blackout of
industry statistics by the holding companies in view of
the fact that their legislation was meant to increase rather
than decrease communication.
Says S-O No Excuse
Age March 17 quoted securities lawyer Howard Meyers,
a former SEC official, as saying: "If you are going
to disseminate accurate information to trade publications,
I don't see how that runs afoul of the Act."
also quoted Donald Langevoort, Georgetown University law
professor, as saying there is no blanket prohibition in
S-O against disclosing non-GAAP data. Companies have to
reconcile GAAP data with non-GAAP data, he noted.
story in the New York Post March 12 (under the five-column
headline "Madison Ave. withholds numbers after terrible
year") was faxed to the offices of Sarbanes and Oxley.
Radio International's "Marketplace" aired a segment
on March 14 and 17 saying that after 59 years of supplying
statistics ad agencies are now "pleading the fifth."
O'Dwyer of this NL told the show that if "the figures
were up 30-40% you wouldn't have anybody quoting Sarbanes-Oxley."
The show has an audience of about four million.
IABC ADDS SLIGHTLY TO DEFICIT
International Association of Business Communicators reported
a loss of $22,473 on income of $2,245,776 for the year ended
Sept. 30, 2002.
said it had an accumulated deficit of $1,307,142 but this
is because it has a deferred dues account of $1,392,025
to represent services owed to members in future months.
Society of America, a competing organization, has no deferred
account for dues and was able to claim that as of Sept.
30, 2002, assets of $2,889,576 exceeded liabilities of $1,649,659.
if PRSA followed IABC's policy of having a deferred dues
account, such an account would total about $1.5 million,
giving PRSA a deficit of at least $100,000.
has a deferred account of about $500,000 for its two publications,
Tactics and Strategist, which have a net cost
of about $1 million yearly.
PRSA's dues/publication income is about $4.2M ($225 times
its 19,000 members). The "dues" statement says
$49 is allocated to T&S per member.
why the IABC has a deferred dues account, Iqbal Parupia,
VP-finance of IABC and a CPA, said, "Revenue is booked
as earned." It's also a case of the "matching
principle" of accounting, he said, which calls for
revenues to be matched to expenses.
Freeman, IABC president, said having a deferred dues account
is "an accurate reflection of our obligation to our
is no case in which IABC members would receive a refund
of their dues.
Turnaround for IABC
said that the $22K loss was a big turn-around from the previous
year when there was a loss of $698,096.
assets declined to $737,579 from $1,196,135 as of Sept.
30, 2002. Accounts receivable were $20,821 and accounts
payable, $352,666. Cash declined to $535,051 from $816,830.
IABC does not publish interim financial reports.
PROF. ADAMS DIES SUDDENLY
William C. Adams, a 25-year
corporate PR veteran and a PR professor the past 12 years
at Florida International University, North Miami, died suddenly
in his home March 13. He is survived by his wife Barbara
and three sons.
Catherine Ahles, a fellow
professor at FIU, said Adams, 62, died suddenly, apparently
of a heart attack, after jogging in the early evening. He
told his wife that he was headed for a shower and suddenly
died, she said.
Adams was named the Outstanding
Educator of 2000 by PR Society of America and Advisor of
the Year to PR Student Society of America. He was with Phillips
Petroleum Co. from 1978-88, rising to PR director, and was
a member of PR Seminar.
He wrote the "Ask the Professor" column for PR
Tactics of PRSA since the paper was founded in 1994.
His 100th column appeared in October 2002.
Edition, March 19, 2003, Page 8
illustration of the flexibility of GAAP can be seen in the
way IABC and PRSA keep their books. IABC acknowledges
a deferred dues liability of $1.3 million, putting it in
the red, while PRSA says it has no such liability and is
able to claim that it is in the black.
responding to this criticism, says that the non-refundability
of dues is but one of ten or so criteria used by its past
auditors and its new CPA firm Sobel & Co. for its dues
recognition policy. It feels its policy of not having a
deferred dues account for services (it has one for its two
publications) is permissible under accounting rules.
We agree, but it's not
the "high road." Ex-PRSA president John Paluszek
once said PRSA should take the "high road" at
all times when confronted with alternatives. This is no
time for PR to be taking moral guidance from the accounting
industry considering its role in Enron, Worldcom, etc.
something PRSA cannot explain. It had a huge $904,767
DD account in 1991 when income was only $5.5 million and
there were 15,276 members. This was drawn down to $350,309
by 1998 when income totaled $8M and there were 19,623 members.
The DD should have gone up, not down! PRSA claims that its
"financial resources have never been better."
It had cash and investments of $2.1M in 1991 when income
was only $5.2M. It was far "richer" then. Cash/investments
was $1.5M at 12/31/01 when revenues were $9.1M.
after four months of trying, still can't identify the person
who moved at the Nov. 16 Assembly that the decoupling
bylaw change be tabled.
of our gripes with both PRSA and IABC is that their
websites provide no bulletin boards for members' opinions.
PRSA's last poll of members' opinions was in 1997 under
president Debra Miller.
of the PR and ad units of publicly held ad agencies are
refusing to sign off on their numbers because they're
not audited, say some financial sources. This could put
them in dutch with Sarbanes-Oxley. Others say that there
has been a lot of double counting in the ad/PR rankings.
Fees of PR and other specialties may be reported both separately
and as part of ad totals, they say.
fearsome is Sarbanes-Oxley? Our take is that if the
ad/PR units were up 20-30% instead of being down by that
margin and more, the ad/PR agencies would be publishing
their numbers this year. They would find a way.
A way does exist in the
form of the W-3s that all corporate units must file with
the Federal government. It shows total fulltime employment
and total payroll. This is an actual tax document and is
exempt from the ambiguities that characterize GAAP. It needs
to be attested to by a CPA or notarized. Employee counts
can also be verified by current and ex-employees of firms.
Council of PR Firms, in refusing to do any rankings,
after setting itself up as the collector of data for PR
publications, is being unfair to the nearly 200 independent
firms that filled out its seven-page form. It is abandoning
its duty because of a few non-participating PR units of
ad agencies, showing how great is the influence of the Big
Three holding companies on the CPRF.
publications, meanwhile, including Advertising Age,
AdWeek, and this NL, are pressing ahead with
their rankings. It will be a difficult job for the numerous
trade publications here and abroad. The action of the Big
Three is hurtful to the many publications that sell ads
on the pages across from the rankings stories.
information and not-communicating are ingrained habits of
the holding companies. Interpublic's SEC filings
show more than 200 acquisitions that are not even identified
by type of industry. WPP Group, Interpublic and Omnicom,
to the best of our knowledge, never hold press conferences.
If any situation demanded a press conference, it is this
one. There are numerous unanswered questions.
for the Council of PR Firms' claim that it would bring "clarity
and credibility concerning the size, components, growth
and trends in our industry," it only ranked a fraction
of 1% of the companies in the PR field which is comprised
of at least 10,000 PR firms in the U.S. alone, according
to Yellow Page listings.
publishing PR rankings can only state they are rankings
of responding firms and nothing more.
one of the things that damaged the credibility of the rankings.
Brodeur, a high-tech firm in Boston, reported $6.8 million
in fees and 70 employees for 1994. Then it was purchased
by Omnicom and disappeared from the ranking as part of OMC's
Porter Novelli. It re-emerged in 1999 claiming 700 employees,
$70M in fees, and a jump of 106% in one year (by far the
biggest rise among the top 20). Who knows what OMC units
were pumped into Brodeur to give it this explosion in staff
Porter Novelli, meanwhile,
nourished by OMC, grew from $45.8M in fees and 451 employees
in 1995 to $214M in fees and 2,000 employees by 1999, making
it the fastest growing major firm in the history of PR-a
jump of 469% in fees in four years.
were shocked and saddened by the sudden death of Bill Adams,
one of the hardest working PR professors we have met.
We traded e-mails frequently with Adams on a variety of
subjects. He was always informative and knowledgeable. He
had been planning a seminar on the need for PR students
to develop entrepreneurial skills. We had discussed this
topic Feb. 13 with his class when we visited it while on
a trip to Florida.