Edition, April 9, 2003, Page 1
OGILVY, DCI BATTLE SARS OUTBREAK
Ogilvy PR Worldwide's
Washington, D.C., office is advising the U.S. Centers for
Disease Control, a longtime client, during the Severe Acute
Respiratory Syndrome outbreak.
Tom Beall, co-managing
director for the firm's D.C. health and medical practice,
told this NL the firm is providing PR counsel and is helping
with press conferences.
As of April 4, the CDC
reported 100 suspected cases of SARS in 27 states, with
California and New York as the most-affected regions.
Hong Kong Crisis
Andy Levine, president
of Development Counsellors International, said he activated
Phase I of his crisis PR plan following the World Health
Organization's decision on April 2 to warn travelers not
to visit Hong Kong, a city in which more than 700 people
On behalf of the Hong
Kong Tourist Board, DCI has sent e-mails to tour operators
and travel agents to keep them abreast of developments,
and combat misinformation, such as the entire city has been
quarantined, he said.
Phase II will come either
when the WHO rescinds the ban, or after two weeks of no
new reported cases.
"Once we get credible
third-party endorsement that it is safe to travel to Hong
Kong, we will launch a shock and awe PR campaign,"
HORN PICKS UP $240K AGILE
The Horn Group, San Francisco, has picked up the $240,000
($20K a month) Agile Software account, Sabrina Horn told
this NL. "We got the account because of our past work
for PeopleSoft," she added, because Agile is stocked
with former PeopleSoft executives. San Jose-based Agile
creates "product lifecycle management solutions"
for companies such as Johnson & Johnson, Playtex, Hitachi
and Lucent Tech.
DOUGLASS LEAVES CAMPBELL'S
Elizabeth Douglass has left a top PR post at Campbell Soup
Co. for a VP of corporate communications spot at $5.7 billion
IT giant Unisys Corp.
Douglass, who was director of corporate communications
at Campbell Soup, is charged with managing all external
PR worldwide for Blue Bell, Pa.- based Unisys, which has
customers in 100 countries. She reports to SVP-CC Richard
EDELMAN ADVISES FRANCE'S
France's Sodexho Alliance is fending off Congressional
bids to strip it of its $880 million food service contract
with the U.S. Marines because of the French snub of President
Bush's invasion of Iraq. "Edelman is our corporate
agency of record, and we use it for crisis work," Bonnie
Goldstein, a PR staffer at Sodexho's North American headquarters
in Gaithersburg, Md., told this NL. Edelman's Washington,
D.C., office picked up SNA last year in a pitch against
SNA has posted a notice on its website saying the firm
is "behind our troops 100 percent." It also notes
that Sodexho's efforts have "enabled the U.S. Marines
to redeploy hundreds of troops in the fight against terrorism."
Rep. Jack Kingman (R-Ga.) wrote a letter to Defense Secretary
Donald Rumsfeld asking him to consider transferring the
Marines contract to a U.S.-based firm. That would send a
"tangible signal to the French government that there
are economic consequences associated with their international
policies." The letter was signed by 59 Congressmen.
SA is the biggest company in the $56 billion food service
SPITZER WANTS NON-PROFIT
New York Attorney General Eliot Spitzer, who has achieved
fame by bringing actions against Merrill Lynch and other
businesses that have allegedly misbehaved, wants non-profits
to be as accountable and transparent as public companies.
Spitzer, interviewed on WNYC's Brian Lehrer show April
1, said, "We are in a crisis of accountability...and
the kinds of accountability that I've been able to impose
on corporations is going to come to the non-profits and
Spitzer said many of the practices of Wall Street were
wrong and that trust can only be restored by reforms. He
said the standards being set for Wall Street are to be viewed
as "universal-applicable to non-profits and other groups
New York Corporation
PR Society of America is a New York corporation and would
be affected by legislation that Spitzer has proposed. It
awards millions in printing and other contracts each year
but the bidding process is private in that requests for
proposals are not advertised
(continued on page 7)
Edition, April 9, 2003, Page 2
DELTA RAPPED AS 'ORWELL' AIR
Delta Air Lines, which
has agreed to test a computerized "passenger profiling
system" at three undisclosed airports, is the target
of a spirited boycott campaign that has captured the attention
of the carrier's PR department.
"Delta Treats Americans
like Terrorists" is among articles posted by Bill Scannell,
a Silicon Valley PR exec, on his boycottdelta.com site.
Scannell launched the site on March 3 because he "almost
had a heart attack" when he learned that Delta had
agreed to test the Transportation Security Administration's
Computer Assisted Passenger Prescreening System (CAPPS II)
developed by Lockheed Martin.
CAPPS II investigates
credit records/banking history and runs criminal records
of each passenger. It then assigns "threat assessment
colors." Greens pass through security. Yellows require
more screening. Reds are not allowed to fly.
Delta has taken notice
of Scannell's efforts. Tom Donahue, director of corporate
communications, said the carrier has heard from a number
of people who have expressed concern about CAPPS II.
learned about CAPPS II from the wealth of misinformation
that is on Scannell's website," he told this NL. For
instance, he said Delta will have no role in "the criminal
checks of customers." The carrier will forward information
to the TSA that it gains during the ticketing process.
There will be no centralized
database, Donahue said. The color codes "disappear"
once the plane touches ground.
Donahue made it plain
that Delta is participating in a "federal program for
national security." The TSA expects all U.S. carriers
to have CAPPS II in place by next year.
from the left (American Civil Liberties Union) and the right
(Eagle Forum) are demanding that Congress kill CAPPS II.
H&K DELIVERS ONTARIO'S
Hill & Knowlton is making the rounds of Washington,
D.C., promoting Ontario's campaign to beef up security at
its border crossings with the U.S.
The Canadian province invested more than $30 million in
border counter-terrorism in the aftermath of Sept. 11. Ontario
also instituted a Border Crossing Incident Traffic Management
program in March in anticipation of traffic slowdowns due
to the U.S. war in Iraq.
H&K reports to Bob Runciman, who is Ontario's Minister
of Public Safety and Security. He was in the news recently
for criticizing Canadian lawmakers who are opposed to the
Canadians, he said, shouldn't be "spitting in the
eye of its best friend." More than $350 billion in
goods cross Ontario's border into Michigan and New York
each year. An estimated one million jobs in Ontario depend
on U.S. trade.
CLEAR CHANNEL TUNES INTO
Clear Channel Communications, the nation's No. 1 radio
station owner, has hired Brainerd Communications to deal
with controversy connected with CCC stations organizing
protests in support of the war with Iraq.
Critics maintain that CCC is trying to curry favor with
the Bush Administration as the Federal Communications Commission
considers restricting the number of radio stations that
a company may own. CCC owns more than 1,200 stations that
reach an audience of 105 million.
Glenn Beck, who hosts a three-hour talk show that airs
in more than 100 markets including New York, Dallas, Philadelphia
and Washington, D.C., is the driving force behind the rallies.
He believes American troops want to be shown that there
is public support for the combat in Iraq.
Beck says his "Rallies for America" demonstrations
are not "pro-war." They are intended to be a venue
for "reasonable, thoughtful, and prayerful people,"
according to a Beck statement.
The first rallies were held in San Antonio, where Clear
Channel is based, and Cleveland. More are slated for Atlanta,
Washington, Tampa and Toronto.
Beck's program is distributed by CCC's Premiere Radio Networks.
PRN also distributes programs by Rush Limbaugh, Dr. Laura
Schlessinger, Carson Daly and Michael Reagan.
Lisa Dollinger is the CCC PR executive overseeing BC's
work. She has not yet responded to a request about why Brainerd
Michele Clarke, a managing director of BC, is responsible
for the CCC account.
TURKEY PRAISES ITS LOBBYING
Turkey, which agreed on April 2 to let the U.S. transport
supplies through its territory to coalition forces in Iraq,
used its large team of American lobbyists to get its message
of long-term friendship and strategic importance across
to members of Congress.
Naci Saribas, who is deputy chief of mission for Turkey,
told The Washington Post that the team of consultants,
coordinated by the Livingston Group, was helpful in getting
Turkish officials into meetings with U.S. lawmakers, keeping
track of what the country's opponents might be doing legislatively
and helping Turkey navigate the American political scene.
The Livingston Group, which is paid $1.8 million a year
by Turkey, is headed by former House appropriations chairman
Bob Livingston (R-La.). He has represented Turkey for three
years, and the government just renewed his contract for
Other firms working on Turkey's behalf included Solarz
Assocs.; APCO Worldwide; Jones, Walker, Waechter, Poitevent,
Carrere & Denegre, and The Harbour Group.
Joel Johnson, formerly President Clinton's senior advisor
for policy and communications, who works for the Harbour
Group, said his firm has been working on behalf of Turkey
Edition, April 9, 2003, Page 3
PROS START MAGAZINE
kind national magazine aimed at the parents of college-bound
teenagers is being started by two former education PR pros.
Magazine, based in Madison, Wisc., will cover the high
school-to college transition from the parental perspective,
according to co-founders Susan Trebach and Linda Weimer.
far as we know, ours is the first magazine dedicated to
supporting parents through this sometimes daunting enterprise,"
said Trebach, the magazine's editor-in-chief.
will be a paid subscription-based publication that will
also be sold on major newsstands in the coming weeks.
and Trebach led the PR office of the University of Wisconsin-Madison.
be reached at 608/441-2795.
GIFT LIST PUTS OUT 5TH
is taking orders at 818/790-0775 for her new "Gift
List for Holiday 2003."
The 5th annual
edition will list gift guide editors at national and regional
magazines, top 250 newspapers, major wires and news services,
and national TV.
list had nearly 800 magazine contacts.
a former PR pro, said publicists can use the list for "reaching
the right contacts for these free editorial features."
is produced in a database format on CDs in two waves: magazines
in mid-June, followed by short leads in mid-September.
$449, customers can save $50 if they order by June 15. www.giftlistmedia.com.
a bimonthly magazine for consumer credit professionals,
has unveiled new features in its March/April issue.
Tracy McNamara, who is managing editor, said the new features
include interviews with lending industry newsmakers; small
portraits of companies that will detail what they do and
how they are different from each other, and a "Viewpoints"
forum for forward-thinkers, on opposite sides of an issue.
Publicists can pitch ideas to McNamara at 212/564-8972
a quarterly, is devoted to providing readers with
close-to-home travel options in and around the Great Lakes
The Cleveland, Oh.-based magazine has a circulation of
200,000 in eight states-New York, Pennsylvania, West Virginia,
Kentucky, Ohio, Indiana, Illinois, and Michigan.
Mary Beth Brendza, marketing director at Great Lakes Publishing,
said LongWeekends' mission is to deliver travel stories
about destinations within a one-day drive for most of its
216/771-2833 x149, or www.long-weekends.com.
EX-WINE PUBLICIST TO EDIT
Linda Murphy took over as editor of The San Francisco
Chronicle's weekly "Wine" section on April
1. She will also write features and a column for the country's
only stand-alone newspaper wine section, which made its
debut in November 2002.
Murphy, a former publicist who has been a regular contributor
to the section, plans to expand the section-which focuses
on the Northern California wine scene-by covering other
top wines and regions.
"Tasting panel recommendations, commentaries, personality
profiles, advice on finding bargain bottles, wine and food
matching tips, spirits and beer features and the buzz on
wine business will play regular roles in the section,"
said Murphy, who directed PR for eight years for wine companies
in California, Oregon, Washington, Australia and New Zealand.
CEO ISSUES FAKE NEWS RELEASE
A February news release from a Dutch-based Internet services
company has turned out to be a fake.
The prank was disclosed on April 1.
Those who were duped by the phony release include The
Wall Street Journal, Business Wire, CNET, Wired News
and Alliant Group, which had handled PR for the company.
The release announced a project, called The Honest Thief,
which was described by Pieter Plass, founder of PGR BV,
as a new service that would take advantage of a recent Dutch
court decision that "paved the way for the Netherlands
to become the world's first legal haven for file-sharing
Plass, who is also president of CGB, a Dutch construction
company, now admits he cooked up the lie to promote his
book-also called "The Honest Thief"-and promote
the philosophy behind it.
"I got fooled along with everyone else, and I'm not
particularly thrilled," said Steven Phenix, senior
director of the Alliant Group. "He is no longer a client
Phenix said he knew about Plass' book, but said, "I
wasn't sure that that was the reason we were doing this
Press releases were sent out by Business Wire when the
company was first announced.
"We received this release from a PR agency that is
an established client of ours," said Phyllis Dantuono,
senior VP for BW. "I think it's unfortunate that their
client scammed them. It's more unfortunate that the scam
was passed on to all of us."
a men's title which was started by Bob Guccione Jr.
in 1998, is suspending publication.
Guccione, who is editor-in-chief, wants to restart the
magazine in September with a new editorial format. About
eight of the magazine's 23 staffers were laid off.
news continued on next page)
Edition, April 9, 2003, Page 4
BARNETT NAMED M.E. OF TEEN
Time Inc. has named Amy Barnett the new managing editor
at Teen People. She had been editor-in-chief of Honey
Barnett, who is the first black woman to run a major magazine
at Time, succeeds Barbara O'Dair, who was Teen People's
M.E. since 2001. The magazine recently celebrated its fifth
O'Dair will be moving to Time interactive where she will
be working with Ned Desmond on the company's efforts to
develop content for AOL's teen channel. O'Dair also will
continue to oversee Teen People's website.
At a PCNY meeting last month, Susan Pocharski, executive
editor of TP, said about 25% of the magazine's 3.6 million
readers are non-whites.
Pocharski also noted TP's beauty editor Tia Williams was
interested in doing more stories that addressed "diversity
She said the magazine was "trying to really appeal
to all our readers and be careful about that." (NL,
at Other Time Titles
Kristin van Ogtrop, most recently executive editor of Glamour,
will be the new managing editor of Real Simple, and
Richard Perez-Feria, the editor-in-chief of 7X7 magazine
in San Francisco, is the new M.E. of People en Espanol.
Van Ogtrop replaces Carrie Tuhy, who will work on various
development projects, including several involving Real Simple
Perez-Feria succeeds Angelo Figueroa, the founding M.E.
of People en Espanol. Figueroa will become editor-at-large
at Time magazine where he will write about various
topics. He will also be working directly with AOL on developing
Hispanic content for the AOL service.
ARNETT JOINS BRITISH ANTI-WAR
Peter Arnett, who was fired by NBC for appearing on Iraqi
TV, has joined The London Daily Mirror, which opposes
The Daily Mirror, which normally supports Prime
Minister Blair and the Labor Party, is in a circulation
battle with The Sun, a pro-war tabloid that is Britain's
top-selling daily paper.
Arnett, a naturalized U.S. citizen who was born in New
Zealand, won a Pulitzer Prize for his coverage of the Vietnam
War for The Associated Press.
About 17 print and
broadcast reporters were banned from using the Press
Center in the Philippine House of Representatives building
as a health precaution. The group was barred after they
returned from a PR junket to cover the opening of the Philippine
Trade Exhibition in Shanghai.
It was feared by the PR and Information division that they
might have picked up the killer pneumonia virus (SARS).
Dr. Robert Bazell,
NBC News correspondent, will be honored for his outstanding
work in TV healthcare news reporting by the Healthcare PR
and Marketing Society of Greater New York at its annual
media dinner on April 15 at the Cornell Club.
Nancie Steinberg, president of HPRMS and senior media relations
specialist in New York for City of Hope National Medical
Center, said more than 100 healthcare PR and marketing pros
are expected to attend the event.
56, a former reporter for The Wall Street Journal,
was named to succeed James
Ottaway Jr., who is retiring as chairman/CEO of Ottaway
was named editor of American History magazine, based
in Leesburg, Va. He is a history professor at the University
of New Orleans.
54, who has been publisher of USA Today since 1991,
is leaving to replace Lou
Boccardi as chief of The Associated Press.
Curley, who was Al Neuharth's speechwriter when he was
chairman of Gannett, has long battled the perception that
USA Today is the nation's "McPaper," offering
a sort of fast-food news product.
Curley's older brother-John-was USA Today's first
editor. He retired as Gannett CEO in 2001.
a reporter for The Albany (N.Y.) Times Union, was
elected 2003 president of the Legislative Correspondents
Assn., which is headquartered in the state capitol. 518/424-0356.
who was recently named investigations editor of The New
York Times, has joined The Los Angeles Times
as the paper's investigative reporter in Istanbul.
Frantz, 52, who had been the Times' Istanbul correspondent
since 2000, when he was named to the new position, joined
the paper in 1994 after working as a Washington, D.C., reporter
for the L.A. Times.
He is the author or co-author of several books including
"Friends in High Places: The Rise and Fall of Clark
Clifford," "Teachers: Talking Out of School,"
"A Full Service Bank: How BCCI Stole Billions Around
the World," and "From the Ground Up."
who was covering ad/marketing news for the Dow Jones Newswire,
in Harborside, N.J., has been assigned to cover the ad beat
for The Wall Street Journal in New York.
QUOTE OF THE WEEK:
"People do not want to read about companies, they want
to read and hear about people."--Katherine Heaviside,
president of Epoch 5, a New York-based PR firm, in an article
she wrote for Business LI magazine.
Edition, April 9, 2003, Page 7
SPITZER WANTS NON-PROFIT REFORM
(continued from page 1)
publicized in the PR trade press.
York state's legislative initiatives are often followed
by other states.
proposed bill attacks possible conflict-of-interest situations
in the awarding of contracts.
If a director has a "substantial interest" in
a supplier, the interested director "must establish
that he or she acted in good faith and that the contract
or transaction was fair and reasonable.."
contracts can be voided if this test is not met.
bill calls for the "removal of directors or officers
for the wilful or persistent failure to file accurate annual
"overall purpose of the bill" (#02-03) is to "protect
against financial frauds by non-profits by adopting reforms
similar to those enacted by the federal Sarbanes-Oxley law,
as well as other important protections."
notes that S-O "enacted important corporate governance
reforms," including requiring CEOs to certify the accuracy
of corporate annual reports, the accuracy of its financial
statements, and the adequacy of company internal controls."
Spitzer said his bill would incorporate protections from
Global Crossing Cited
the bill: "The recent scandals at Enron, Arthur Andersen,
Global Crossing, Tyco and other major corporations clearly
demonstrate the need for legislative reforms to protect
New York residents from similar corporate abuses in the
protections apply only to for-profit companies but there
are "thousands of non-profit" entities that control
millions in charitable dollars that lack these basic protections,"
says the Spitzer bill.
non-profit corporation law would be amended to provide that
the president and treasurer of each non-profit sign and
certify as to the accuracy of the corporation's annual report.
the non-profit grosses more than $250,000, or if the president
or treasurer receives compensation for such service, then
the signing officers shall also certify as to the accuracy
of the financial statements, and to the sufficiency of the
FRISBY TO HEAD WALKER MARCHANT
Michael Frisby, a VP in
Porter Novelli's Washington, D.C., office, has joined the
Walker Marchant Group as president of the D.C.-based PR/PA
Frisby, who covered the Clinton White House for The Wall
Street Journal, was the reporter who asked then-President
Clinton at an early post-Monica Lewinsky news conference
whether he would consider resigning. WMG founder Ann Walker-Marchant
was formerly special assistant to Clinton.
At PN, Frisby worked on
the firm's multi-million dollar public health campaign for
the National Cancer Institute. PN, an Omnicom unit, worked
alongside WMG on a one-year, $400K PR contract for the Washington
Convention Center Authority.
DELL EMPHASIZES PR AT PAGE
winning culture is based on "risk-taking," being
"contrarian," battling competitors head-to-head
on price and quality, and emphasizing customer service as
well as product qualities.
of Dell's philosophy was given to about 200 members of the
Arthur Page Society April 3 at its spring seminar in the
St. Regis Hotel, New York.
Dell, noting that at 38 years old he has now devoted half
his life to the company he founded at 19 years of age, said
that "public relations is an integral part of what
we do." Dell sales are $38 billion.
Leon Panetta, board
member of the New York Stock Exchange and co-chair of its
corporate governance committee, held up a copy of the April
3 Wall Street Journal, which had a first page story
on alleged fraud at HealthSouth, and said this is an example
of the continuing financial controversies that are damaging
public confidence on Wall Street.
The former Clinton
Administration chief of staff said he had just spent most
of the morning on corporate governance issues at the NYSE.
transparency and integrity" are needed to restore confidence
in companies and Wall Street, he said three times.
Dell, asked whether
his company allows reporters to ask questions on analyst
teleconferences, replied that a separate teleconference
for reporters is held before each analyst teleconference.
Some corporate execs
at the meeting said that the better technique is to have
the press ask questions after the analyst call since more
information is available.
Dell said his company's
policy was to function "in the open." He noted
that when one of the Dell products had a battery problem
the company pulled the computer off the market and returned
it with a flourish only when the problem had been solved.
Dell passed out laptops to all the passengers on a plane
who were able to use them throughout the flight. This garnered
heavy publicity, Dell noted. He also described several other
programs aimed at winning maximum press coverage. A current
program defines the "Soul of Dell" for employees.
The Dell founder,
a drop-out from the University of Texas, when asked what
keeps him motivated, said he has always liked what he is
doing and plans to do this indefinitely.
wanted to know about the reception of Dell products overseas
in view of reports of anti-Americanism because of the U.S.-led
war against Iraq.
Dell said he had
just returned from a five-week trip to Europe and the Far
East and that any animus toward U.S. companies was directed
mostly at "products of five dollars or less."
He said consumer
products might be hurt but that businesspeople are not boycotting
business products that have good price and quality.
Edition, April 9, 2003, Page 8
spokesman for the U.S. military, responding to observations
in the media that the "plan" for the invasion
of Iraq seemed "off track" timewise and
otherwise, explained that Americans have to understand the
military s form of reasoning.
There is no "one
plan" but a variety of plans to cover all possible
contingencies, he said in a radio interview.
The military takes certain
risks, he noted.
One risk, he said, is
that the Iraqi population might not give as warm a welcome
as expected to American troops; another is that Syria, Iran
or other Mid-East countries may join the fray; that weapons
of mass destruction might not be found; that casualties
among U.S. soldiers and Iraqi civilians might be higher
than expected; that taking Baghdad might be harder than
People have to understand
that these are risks that are known and deemed acceptable
and that alternative plans are available to handle them,
said the spokesperson.
This is the best explanation
we have heard for coping with the ups and downs of the battlefront
news from Iraq.
One of the risks, said
the spokesperson, is the 600 journalists who are "embedded"
with the troops. If things turn negative for the
coalition, they will be reported. Also, some of the journalists
might compromise the safety of soldiers. Two journalists,
Peter Arnett and Geraldo Rivera, who were not "embeds,"
were bounced because of their their reports. Arnett was
deemed to be aiding the enemy by appearing on Iraqi TV and
Rivera s drawing in the sand showing U.S. troop positions
was thought to give away too much information. A radio report
by an embed that we heard said his unit was only getting
one water/meal ration a day vs. the promised three. Such
a report could be seen as giving "aid and comfort"
to the enemy. Most commentary has been that the embeds are
a good idea...
Tribune reporter David Greising, addressing the Arthur
Page Society April 4, said business should put journalist
embeds in factories, meetings, etc. Journalists should certainly
be embedded in analyst meetings and allowed to ask questions.
New York Attorney General
Eliot Spitzer s desire for a Sarbanes-Oxley type law for
non-profits (page one) is a warning shot fired over
their bows. His ferocious attacks on corporate offenders
is described in a 20-page article in the April 7 New
Yorker. Spitzer, saying contributors to non-profits
lack certain "basic protections," has a staff
of 1,800 in offices throughout the state. His h.q. occupies
11 floors at 120 Broadway, New York...
Spitzer is filling a vacuum created by the SEC, according
to New York Post columnist Christopher Byron.
He wrote March 24 that new SEC chairman William Donaldson
is not hiring enough staff to do the job. The SEC has become
"something approaching a regulatory joke," says
Byron, who feels enforcement of rules on 13D filings is
"almost non-existent." Such filings are called
"the foundation for policing against stock-rigging
and insider-trading conspiracies." He called Boca Raton,
Fla., the "scam capital of America, where entire office
blocks are filled with Wall St. swindle shops of one sort
Terry Keenan, also a Post columnist, says those calling
for cleaning up corporate America must clean up their own
houses first. NYSE chairman Dick Grasso, an ardent
supporter of better corporate governance, spent eight years
on "one of the worst boards in the land," Computer
Assocs., she wrote March 30. Also, she notes, three NYSE
board members recently resigned amid probes into their companies.
NYSE itself has been "riddled with scandal," wrote
a Time/CNN poll showed about two-thirds of respondents
favor President Bush and his policies. But some journalists
are feeling guilty, said a New York Times story. They believe
they have not worked hard enough to get across certain facts.
Half of Americans responding to a Knight Ridder poll in
January believe some Iraqis were among the 9/11 hijackers
although none were. Iraq s linkage to 9/11 is a matter of
"some dispute," says the NYT, but an NYT/CBS poll
in March found that nearly half of Americans believe Saddam
Hussein was personally involved in 9/11...
Council of PR Firms, faced with the fact that 17 conglomerate-owned
firms are not reporting any numbers this year, has
told members it will provide an alphabetical list of the
209 other firms that filled out its seven-page form (and
paid outside CPAs to do attesting letters), showing the
2001 and 2002 net fees of the firms. But it will provide,
on the same list, the 2001 figures of the 17 ad agency units.
This is unfair to the firms reporting their 2002 figures
and underscores the CPRF s bias towards the conglom units
which pay almost all of the CPRF s dues. CPA Prof. Douglas
Carmichael has pointed out that payroll and employee counts
are non-GAAP figures and could be revealed without running
afoul of Sarbanes-Oxley. Interpublic provides such reports
for all its units and should let them be revealed. National
Journal did a two-page report on the data blackout by
the congloms March 22, saying the rankings have become "muddied"
in recent years by the congloms habit of buying and combining
PR firms. It also noted so-called PR units are performing
numerous other services including lobbying...
New York Business
won't publish any PR rankings this year because of