Edition, April 23, 2003, Page 1
B-M PROMOTES KEY IRAQI GROUP
Burson-Marsteller is working
to buff the image of the Iraqi National Congress, said Riva
Levinson, managing director of BKSH & Assocs., B-M's
lobbying wing. "The contract is with the Iraqi National
Congress Support Foundation," she said.
INC head Ahmed Chalibi,
a banker whose family fled Iraq in 1958, faces opposition
from various political groups in Iraq. They consider him
a pawn of the U.S.
The Pentagon flew Chalibi
and 700 "free Iraqi forces" into the country this
month. He unexpectedly marched into Baghdad with 100 fighters
on April 16, strengthening his position in a swiftly developing
race for power among disparate Iraqi factions," according
to the Washington Times.
BEIGIE TO WASTE MANAGEMENT
David Beigie, head of Weber Shandwick's Denver office,
has left for a VP-corporate communications post at Waste
Management in Houston.
Beigie also was executive director of internal communications
for Qwest Communications and manager of worldwide PR for
Eastman Kodak's consumer imaging division.
At WM, he reports to senior VP, government affairs and
corporate communications Barry Caldwell. WM, the nation's
largest trash hauler, earned $822M last year on $11.1 billion
SHARON BUSH HIRES WESTHILL
Sharon Bush, who is locked in a messy divorce fight with
husband Neil-the brother of the President -has hired Westhill
Partners media relations firm.
Lou Colasuonno, the former editor-in-chief of both the
New York Daily News and New York Post, is
handling the account.
Sharon had threatened to write a "dishy" book
about her 20 years in the Bush family.
At Westhill, Colasuonno has handled the Versace family
and New School University president and ex-Senator Bob Kerrey,
who was embroiled in a crisis concerning his time in Viet
the U.K.'s largest independent firm, has been hired by AOL
Time Warner's America Online for consumer PR. Matthew Freud
worked with new AOL CEO Jonathan Miller when he launched
Nickelodeon in the U.K. and the Paramount Comedy Channel
TAPS KLORES FOLLOWING SNUB
actor Tim Robbins has brought in Dan Klores Communications
to deal with the aftermath of a public snub by the Baseball
Hall of Fame, which cancelled a reunion of the cast of "Bull
Durham," citing co-stars Robbins' and longtime partner
Susan Sarandon's politics.
of Fame president and assistant press secretary to former
President Ronald Reagan Dale Petroskey cancelled the event
last week, issuing a two-paragraph statement which said
the institution "honors our armed forces" and
"should never be used as a platform" for political
apologized April 18 after thousands of letters, e-mails
and phone calls flooded the Hall regarding the cancellation.
"I am sorry I didn't pick up the phone to have a discussion"
with Sarandon and Robbins, he said in a statement, adding:
"There was a chance of politics being injected into
The Hall during these sensitive times, and I made a decision
to not take that chance. But I inadvertently did exactly
what I was trying to avoid."
Klores told this NL his firm was recommended by a former
agent and advisor to Robbins. "Our main goal of going
to the media was to make the name Petroskey into a noun
synonymous with failure," he said, adding he and Robbins
were pleased with national coverage received.
PRSA HAS 'RECORD' ASSET GROWTH
PR Society of America's
net assets grew $589,466, or 51%, to $1,744,317 as of Dec.
31, 2002 even though revenues were up only 1.2% to $9,261,966.
Helping the asset growth
were the annual conference in San Francisco, which made
a profit of $390,283 on revenues of $1,391,504, and an 18%
decline in publication costs to $1,477,066.
PRSA said the $589,466
jump in net assets was a "record" gain of 68%
over the $350,000 growth in net assets in 2001. Net assets
were $1,912,843 in 1998. They were $1.6M in 1991 when revenues
Reed Byrum, president,
said: "With a strategic approach to expanding our offerings,
we believe that we are successfully identifying and developing
a group of crucial services for our established and prospective
"Our financial success
speaks to our ability to deliver the services and value
today's PR professionals truly need and expect from the
Society," said Catherine Bolton, COO.
(continued on page 7)
Edition, April 23, 2003, Page 2
OMC WANTS TO 'DESTAGGER' BOARD
Omnicom CEO John Wren, striking a blow for good corporate
governance, will ask shareholders to approve "destaggering"
of the ad/PR conglomerate's board at its annual meeting
set for the Los Angeles offices of TBWA\Chiat\Day ad unit
on May 20. Shareholder activists-not management-are the
ones who normally push for ending staggered boards.
OMC's board had been split into three classes. Each director
was voted to serve for a staggered three-year term. Though
classified boards can aid in assuring continuity of management
in the event of a hostile takeover bid, OMC, in its preliminary
proxy statement filed with the SEC, notes that such boards
are opposed by corporate governance groups.
Other Top Execs Forgo Bonuses
Though OMC met its 2002 performance goals
as set by the compensation committee of the board, Wren
and other key executives decided not to accept bonuses.
According to the filing: "This was based on senior
management's desire to assure that mid-level and operating
management receive substantial incentive compensation in
recognition of their excellent performance while at the
same time permitting the company to achieve its shareholder
Wren had received a $1.3M bonus for 2001 to supplement
his $875K salary, which remained the same last year. Vice
chairman Peter Mead earned a $1.275M bonus in `01, Diversified
Agency Services chief Tom Harrison got $1.2M, while DDB
chairman Keith Reinhard and BBDO CEO Allen Rosenshine each
OMC reported a 10 percent boost in `02 net income to $643M
on a 9.4% revenue jump to $7.5B.
MOODY'S CUTS WPP'S RATINGS
Moody's Investors Service
has sliced WPP Group's credit ratings a notch because it
feels the ad/PR conglomerate will be hard pressed to repay
debt as it continues its share buyback program. "The
company is unlikely to improve relatively high measures
of relative indebtedness in the near term," said the
Moody's statement. "Cost pressure and consolidation
will remain important constraining factors for WPP's operating
Moody's assigned a Baa2
rating on WPP's senior unsecured debt. That is the second-lowest
SEABOLT DIES AT 81
Lee Seabolt, who was CEO at Selz Seabolt & Assocs.
from 1962-82, died in Naples, Fla., on April 9. He was 81.
Paul Fullmer, who succeeded Seabolt as president, called
him "one of the leaders in the 'Chicago School' of
PR for 25 years, setting standards for creativity and client
He praised Seabolt for always being "in the trenches
with you when you needed him-a true leader."
TUMBLING SADDAM STATUE IS
The Pentagon enjoyed a PR bonanza when the world's media
prominently covered the destruction of a 20-foot statue
of Saddam Hussein in downtown Baghdad. It was called one
of most memorable images of the war, and a signal of the
hatred that people in Baghad had for Saddam. CNN likened
the event to the destruction of the Berlin Wall, which was
destroyed by thousands of Germans.
A Reuters long-shot of Firdos Square, where the statue
was located, shows the Square was nearly empty when Saddam
was torn down. The 200 people milling about were U.S. Marines,
international press and Iraqis.
An American military vehicle actually pulled down the statue.
Marine Corporal Ed Chin, who temporarily placed a U.S. flag
over Saddam's face, became an instant media celebrity. His
sister, Connie, appeared on the "Today" show and
spoke with her brother via a video hook-up.
ISRAEL HIRES 5W TO WOO STATE
Israel's Ministry of Tourism has hired 5W PR in an effort
to persuade the State Dept. to rescind the travel warning
that it slapped on Israel, West Bank and Gaza Strip.
The State Dept. ordered its personnel to leave the region
on March 12 due to the impending invasion of Iraq. It urged
Americans in the area to avoid restaurants, buses and shopping
malls because of the high potential for terror attacks.
5W CEO Ronn Torossian is coordinating his political activities
with Geoffrey Weill Assocs., which promotes Israeli tourism.
The New York-based exec has been active of late in support
of the Lebanese-American Council for Democracy, which has
used the Iraq invasion as a platform to promote the Syria
Accountability and Lebanese Sovereignty Restoration Act
That measure, sponsored by Rep. Elliot Engel (D-NY) and
Ileana Ros-Lehtinen (R-FL) demands that Syria end support
for terrorism, stop producing weapons of mass destruction,
and withdraw from Lebanon.
Torossian also represents the Christian Coalition and the
Zionist Organization of America.
LIBRARY OF CONGRESS LOOKS
The Library of Congress is looking to hire PR help to plot
communications strategy, handle the media, write op-eds
and run special events on a "task order basis."
It wants a partner to prepare PSA scripts and arrange for
Founded in 1800, the Library wants to jazz up its dusty
image as the world's largest depository of books. The Library,
which also ranks as one of the biggest providers of electronic
educational material, wants to position itself as the "unparalleled
treasure house of knowledge and creativity."
Ruth Nelson at 202/707-8610 is the contracting officer.
Edition, April 23, 2003, Page 3
NEW LAW PROTECTS
A federal privacy
law, passed in 1996, is now being implemented nationwide
to ensure the privacy of personal health information.
All hospitals had to be in compliance with the new Health
Insurance Portability and Accountability Act (HIPAA) on
The new federal regulations, which will limit the information
available to members of the media following up on the victims
of fires, car crashes or other trauma incidents, also will
have wide-ranging implications for hospital PR staffers.
Without written consent of the patient or next of kin,
hospitals can no longer legally release information such
as a patient's age, the nature of a patient's injury, the
cause of the injury, the person's address, employer or time
This law will also prevent hospitals from providing birth
announcements to the media.
If the reporter has the name of the patient, public information
officers can only say if the patient is in good, fair, serious
or critical condition. If the patient has died, they can
only release the time of death if the body is still at the
Fire districts and fire departments are also covered under
HIPAA's rules and regulations.
The penalties for HIPAA violations are stiff. For civil
penalties, the fine ranges from $100 to $250,000.
For criminal penalties, imprisonment can be as long as
10 years. The U.S. Dept. of Health and Human Services will
Although reporters are not subject to fines and imprisonment,
media people who impersonate a family member to get information
would be subject to the penalties.
are better educated, older, better paid and more satisfied
with their work than 10 years ago, according to a survey
by Indiana Univ. journalism professors.
involved phone interviews with 1,149 randomly selected editors,
reporters and producers working fulltime in mainstream U.S.
the Roy Howard professor of journalism at IU and one of
the survey's authors, said the overall trends, which are
a change from the past two surveys, were good news for the
"If journalists are more satisfied with their work,
better paid and think their news organizations are doing
a better job, we're likely to get better news coverage,"
found most journalists are using the 'Net to get news releases
and background information.
age of journalists increased to 41 from 36.
-89.3% had at least a bachelor's degree, up from 58.2% in
the first survey in 1971.
-The median income was $43,600, a 39.3% increase from 1992
compared to an inflation rate of 30%.
-37.1% said they were Democrats, down from 44.1% in 1992.
-33.3% were very satisfied with their work, up from 27.3%
in the last survey but still below the 49% who were very
satisfied in 1971.
-One-third of journalists were women, a figure that hasn't
changed for the past 20 years.
-People of color made up 9.5% of journalists compared to
30.9% of the overall U.S. population and 24% of Americans
with college degrees. TV employed most minorities: 14.7%.
-70.5% rated as "extremely important" the media's
traditional role as a watchdog of government.
previously director of marketing communications at Korn/Ferry
International, an executive recruiting firm, was named executive
managing editor of Robb Report, the luxury lifestyle
who was covering the ad beat for The Wall Street Journal,
was assigned to cover the tobacco industry, replacing Alix
Freedman, who is now PR director of the 92nd St.
Y in New York. Brian
Steinberg, previously an ad reporter for Dow Jones
Newswire, has replaced O'Connell on the ad beat.
Gary Hoenig was
promoted to editor-in-chief of ESPN The Magazine,
replacing John Papanak,
who has been running the sports magazine since 1998.
who is deputy editor of Us Weekly, is joining GQ
magazine on May 5 as managing editor, replacing Marty
Beiser, GQ's longtime M.E., and a 17-year veteran
of the Conde Nast Publications men's magazine. Andrew
Ward, formerly articles editor at Esquire,
also is joining GQ as senior articles editor.
Tom King, 39,
who was The Wall Street Journal's Hollywood columnist
since the late '90s, died April 13.
who was editor-in-chief of Investment News, a Crain
publication, was named editor-in-chief of Billboard
magazine, filling the position left vacant when Timothy
White died last June.
79, who was the National Hockey League's publicity director
from the 1940s into the late 1960s, died April 9.
He co-founded The Hockey News in 1947.
who was an editor and reporter at CBS Radio Network for
the past seven years, has joined PR Newswire's Feature News
Service department as editorial services manager.
news continued on next page)
Edition, April 23, 2003, Page 4
STARS' VIEWS COULD IMPACT SALES
A poll released by
VH1 indicates celebrities who make political statements
that the public may disagree with can expect a negative
impact on the consumption of their books, CDs, movies and
A third (33%) of the Americans say they would avoid buying
these products-with 40% of the 40-49 year-olds and 36% of
the 50+ respondents saying they would do the same.
In terms of regions, Southerners were even more inclined
to avoid making such purchases (37%).
In addition, 29% said they would not buy products that
the celebrities advertise.
VH1, which produces a wide variety of music-based programs
for MTV Networks, asked 1,030 Americans 18 and over what
they think about celebrities that make public statements
about political events.
More than half (54%) of respondents in VH1's poll say it
is inappropriate for celebrities to make public statements
about political events.
Several celebrities who have spoken out against the war
in Iraq have been condemned in the press, and some are even
seeing their comments affect business.
The Dixie Chicks, who have made anti-war comments on stage,
may lose a Lipton iced tea ad, and some are calling for
a boycott of ABC and its advertisers if the network goes
ahead with a sitcom starring comedian Janeane Garofalo,
who has express her opposition to the war.
The Baseball Hall of Fame recently cancelled an event commemorating
the movie "Bull Durham" (see story on page 1).
The poll was conducted by phone April 2-6, 2003.
PERFECT PITCH TIPS ARE REVEALED
Colleen Welk, manager
of The Growth Partnership, a St. Louis consulting
firm, has been hitting publicity home runs ever since she
stopped sending out press releases and phoning editors and
Welk, who had no previous PR experience when she joined
the firm earlier this year, said editors never returned
her calls, and press releases were never picked.
"Eventually, we learned how to play the game and turn
our strikeouts into home run-worthy publicity," said
Welk, who revealed her "perfect pitch" tips in
the March/April issue of MarkeTrends, which is published
by the Association of Accounting Marketing, in Kansas City,
Welk said reporters and editors like pitch letters because
"they provide enough information to write the story
and don't contain the corporate flack found in most press
1. Keep it short and simple; 2. Demonstrate that you've
read the publication; 3. Know their schedule and editorial
calendar; 4. Read globally, think locally; 5. Prove your
case; 6. Share the spotlight; 7. Don't forget to follow
Michelle Harris, who
is host of "Alive & Well," a daily
national TV program, has been tapped by the Globe,
a weekly newspaper, to provide a regular column about natural
The column, entitled "Michelle Harris' Live Longer,"
will focus on nutrition, natural health and longevity. It
will run in every other issue of the Globe, which
has a worldwide readership of more than one million.
The column will feature information about health products
and alternatives that are available in the marketplace.
The Globe, which is sold primarily through newsstands
and large chain retailers, is known for celebrity features.
Jim Lynch is
Women's Enews, a website
and an electronic news service, has subscribers in
every major media outlet in the U.S., and more than 50 correspondents
across the nation and around the globe.
Many journalists use Women Enews to get leads and background
on emerging issues and trends that matter to women, according
to Rita Jensen, who is editor-in-chief of the New York-based
Topics covered include national and international stories
pertaining to business, culture, education, health, law,
politics, science, sports and safety.
The other staff editors are: Ann Dobosz, senior editor,
and Jordan Lite, assistant managing editor.
Publicists can e-mail story ideas to [email protected],
and releases to [email protected].
Editorial offices are at 146 W. 29th st., New York, NY
10001; 212/244-1720; fax: 244-2320.
daily newspaper established in 1997 in London by
Iraqi exiles and distributed throughout the Middle East,
is publishing a new Iraqi edition.
The southern Iraqi city of Basra was the first to get free
copies of Azzaman, which means "Times."
Saad al-Bazzaz, editor-in-chief of the paper, is planning
to set up offices in Iraq and publishing facilities in Baghdad
and Basra, where the paper has a correspondent.
The print run of the Iraqi edition is 10,000 copies and
will go up to 20,000. The other editions printed in Bahrain,
Algeria and London total 65,000 copies.
Bazzaz said there was no British interference in editorial
content, which is upbeat.
is shutting down its Sunday magazine supplement in
editor, said The Inquirer will be adding back a Sunday
broadsheet feature section and a separate TV tab.
The new section will be about eight pages and will have
the best of the current magazine features, plus other stories,
Edition, April 23, 2003, Page 7
PRSA HAS 'RECORD' GROWTH
(continued from page 1)
The Society said it "significantly
improved" its balance sheet including increasing its
cash position by nearly $800,000 to $1.1M.
Cash and investments totaled
$2,440,463, up $833,270, or 52% from a year earlier.
Cash was helped by an
increase of $400,050, or 62%, in payables from $640,692
to a record $1,040,692, eclipsing the previous record of
$1,034,507 set in 2000.
CFO John Colletti said
the conference took place "late" (Nov. 16-20),
resulting in many bills not being paid until after the close
of the fiscal year Dec. 31.
Membership as of Dec.
31 was 19,755, up from 19,621 at the end of 2001.
PRSA, which had 19,016
members in 1997, has gained 739 members in six years, an
increase of 3%.
Membership dues and fees
were down slightly to $3,110,890 from $3,153,084. Not counted
in the dues are $967,995, or $49 per member, that is allocated
to the Tactics and Strategist publications.
Dues consist of $176 for
services and $49 for the publications.
is 42% of Gross
Payroll costs totaled
$3,946,760 or 42.6% of revenues of $9,261,966. Payroll costs
in 2001 were $4,015,889 or 43.8% of revenues of $9,151,830.
PRSA's staff totals 48,
of whom four are members of the Society: Bolton; Libby Roberge,
PR director; Cedric Bess, chapter/district manager, and
Judy Voss, director of professional development.
PRSA this year applied
to the Internal Revenue Service for a new 401(k) profit
sharing plan which for the first time would provide for
a contribution of 3% by PRSA in addition to discretionary
Society contributions. Previously, PRSA did not make any
contributions to the employee 401(k) plan.
The regular retirement
plan provides 8% of base salaries up to $80,400 for the
plan year ended June 30, 2002 and $84,900 for the plan year
ended Dec. 31, 2002 with an additional 13.7% for wages in
excess of these amounts.
increased to $275,736 in 2002 from $171,785 in 2001.
Bolton, currently working
under a four-year contract, was paid $283,000 in 2001 in
base salary and bonuses. In 2002, her base salary was $236,500
and she received a bonus of $28,380 for a total of $264,880.
Pension payment was $20,830. She joined PRSA in September
2000 at a salary of $200K.
AD WOMEN RAP BEER MAKERS
Miller Lite was the infamous
winner of the Advertising Women of New York's annual Grand
Ugly award, for advertising that portrays women in a negative
The beer maker's notorious
"Cat Fight" TV spot which features two women wrestling
in a pool and mud, earned top "honors" from the
group this year.
AWNY said that the entire beer category "took men's
fantasies to a new low this year in ads that brought those
fantasies to life."
Coors Light earned an
Ugly award for its "Twins" campaign, starring
a blonde-haired pair of scantily clad female football fans.
Bud Light was bestowed with a "Worst Nightmare"
Ugly, for a commercial showing a husband-to-be's first meeting
with his mother-in-law, who is exaggeratedly overweight
from the waist down.
AWNY's Grand Ugly for
print ads went to Germany-based Media Market, for a campaign
showcasing a woman with three breasts.
The group gave out "Good"
awards this year to Reebok, Axa Financial and Mass Mutual
Financial Group, among others.
The Grand Good award for
TV went to the Girl Scouts and agency Kaplan Thaler Group
for a spot depicting a conversation between a girl and her
Ad Age publisher
Jill Manee said advertisers "have really begun to understand
that the best way to sell to today's woman is to show real
The Grand Good for print
went to Eileen Fisher and The Glover Park Group for its
"Women change the world every day" campaign.
"[The awards] are
a testimony to how smart advertising really can be effective
and how ads with sophomoric humor are so missing the mark
on selling the product," said Cimine Enterprises president
and event co-chair, Dianne Cimine.
B-M's DONATH CALLED SECRET
Michael Donath, director
of Donath-Burson- Marsteller in Prague, served as an agent
for the communist-era Czechoslovak secret police, according
to a list published by the Czech Republic's Interior Ministry.
His name is one of the 78,000 names of StB collaborators
and informants on the 6,000-page roster. The Government
published 3,000 copies of the list last month.
Donath, who registered
twice in 1980 and 1986, says he cooperated with the police,
but denies that he was an agent. He told the Prague Post
that he worked as a "one-time translator," and
didn't have a formal post with the StB. Donath also says
he never hid his involvement with the police. "I am
in the files, and I have never hidden it," said Donath,
who is listed as having three nicknames, "Lev,"
"Kurt" and "Don."
D-B-M has an office in
Prague and Bratislava, Slovakia. The firm recently promoted
the concert tour of Czech rock idol Ivan Kral.
PR has added The Jack Parker Corp.-a diversified
real estate development company that owns, manages or has
built more than 15,000 residences and developments throughout
the northeastern U.S. and Florida-to its roster.
The New York-based PR
firm, headed by Richard Rubenstein, will handle corporate
PR for JPC as well as publicity for The Baltimore, a 13,000-sq.
ft., 464-unit luxury high-rise scheduled to open in the
heart of New York's Theater District next spring.
Edition, April 23, 2003, Page 8
is running full-page ads in major papers urging companies
to switch from rules-based to principles accounting.
no loopholes," says copy. Rules-based systems encourage
"creativity" in stretching the limits of what
is allowed "even though it may not be ethically or
morally acceptable," it adds.
report is rules-based, "loophole" accounting
that understates liabilities and fails to put the results
in historical perspective.
PRSA headlined it has a "record-breaking increase in
net assets" but assets are below the 1998 total and
only $140,717 over what they were in 1991. The numbers look
better lately because PRSA took a "big bath" $1.1
million loss in 1999-2000.
in not having a deferred dues account for services
to members, is saying that the $176 left over from each
member's $225 "dues" (after $49 is subtracted
for publications) is a "contribution" for which
the member gets no particular benefits.
Seminars, special events,
Silver Anvil Award entries and dinner, annual conference,
etc., all cost extra, PRSA notes, saying it's hard to "quantify"
the value of staff being available to answer questions.
It is hard to put
a "number" on information or advice obtained but
this could just as well be considered "invaluable"
or of infinite worth.
College CPA Prof. Douglas Carmichael (who has just
been named to the $425K post of chief auditor for the new
Public Company Accounting Oversight Board), was asked by
us for general principles involved in booking association
He said those that defer
dues income, matching it with expenses over the dues year,
are practicing GAAP (generally accepted accounting principles)
while those that don't, are not. Having a policy of not
refunding dues does not exempt a group from booking dues
as earned, he said.
Since medical, legal,
CPA and assn. groups all have sizable deferred accounts,
it's up to PRSA and its new auditor, Sobel & Co., to
explain why PRSA does not. More than half of frauds involve
"revenue recognition," says the SEC, which is
the issue here.
president Kathy Lewton told a leaders teleconference April
15 that PRSA needs "advocacy" issues on
which it can take a stand.
It has already filed two
amicus briefs in the Nike/Kasky case, in which Nike is accused
of misrepresenting working conditions overseas. Nike says
its right of free speech is being abridged.
should look at the high cost of health insurance,
which has a great impact on PR firms and PR depts. across
the country. New York area HMOs are boosting rates 11% and
more this year, reports the New York Post. A married
employee with children will cost $1,453 a month or $17,436
yearly under Cigna's new rates. Healthnet will charge $18,144
while Oxford is a bargain at $14,729. Single employees cost
$5,808, $6,456 and $4,908, respectively. Young singles ("child
labor," said one PR pro) is about all PR firms can
a healthcare specialist, and the many other healthcare PR
pros in PRSA, should campaign for a single payer
system like every other industrialized nation has except
the U.S. This would replace the current expensive system
of 1,600 profit-making HMOs which has resulted in 41 million
Americans being without any insurance.
U.S. is 17th in actual health but No. 1 by far in health
costs, according to "As Sick As It Gets"
by Dr. Rudolph Mueller. If the latter only paid $50 a month,
that would add $24 billion to the system and cut everyone's
costs. As it is now, fewer and fewer pay more and more.
may move from 33 Irving pl. after 16 years even though
it has 4.5 years to go on its lease. It has hired a broker
and is initially looking at the cheaper rents offered downtown.
Staffers are disturbed by evidence of mice and other problems.
Almost every other major
New York trade group has offices in midtown for the convenience
of members and visitors.
PRSA should have a
midtown location with a library open to members and
the public. It should again host the New York chapter. Following
the lead of the American Society of Assn. Executives, it
should cut staff by one-third and make them work in "teams"
instead of in narrow specialties. It should appoint some
non-members to its board. ASAE has two voting non-association
execs on its board-Bob Moore of Starwood and Don Dea of
is doing its usual slow avoidance-of-decoupling waltz. Four
months into the year, not one leader has said anything in
favor of it. This happened last year when decoupling was
easily blocked at the Assembly where it was dumped at the
end of the day with 10 other motions.
perfect time to have a special Assembly devoted to decoupling
everything from APR (including national offices) is June
21-22 when PRSA will pay $500 to each of its 116 chapters
($58,000) for a "leadership rally" for presidents-elect.
An Assembly can be called if about 60 delegates (25%) sign
a petition and file it 30 days before the meeting. A quorum
is one-third of the total delegates or about 80 people.
Non-APR presidents-elect should let APRs substitute for
them. Decoupling must come from the 80% non-APR rank and