Edition, April 30, 2003, Page 1
IABC PUTS TENTATIVE 'GO'
The International Assn.
of Business Communicators, after temporarily delaying any
decision about its conference in Toronto June 8-11, has
decided to go ahead with it subject to a review around May
That is when the World
Health Organization will update its warning against unnecessary
travel to Toronto because of the outbreak of SARS there.
As of presstime, there
were 267 cases of SARS in Toronto and 21 deaths.
The disease has an incubation
period of ten days and the virus can live on an inanimate
surface for 24 hours. It's so contagious that all 18 medical
interns who were in the same room with a SARS victim caught
the disease themselves.
About 650 signed up for
the conference. A total of 1,600 were expected, about the
same number as the previous annual conference in Toronto
in 1995. Two speakers have cancelled.
IABC has been counting
on a successful meeting since it had an accumulated deficit
of $1.3 million as of Sept. 30, 2001, the date of its latest
financial report. Toronto is IABC's biggest chapter by far
with 1,168 members. Canadian IABCers total 3,000.
Annette Martell, of Mercer
Communications, Toronto, chair of IABC, said April 25 the
group would make no immediate decision but late that day
announced a "go" for the meeting. Toronto Mayor
Mel Lastman has been appearing on U.S. TV in an attempt
to allay fears about traveling to Toronto.
CORALLO HEADS TO MIDDLE EAST
Mark Corallo, press secretary for the U.S. Department of
Justice, has taken a temporary assignment to handle communications
for the reconstruction efforts in Iraq. A Justice spokesman
told this NL Corallo's post would be covered by the department's
other 15 or so press contacts during his absence.
Corallo was director of communications for Indiana Republican
Rep. Dan Burton's Government Reform Committee and press
secretary for Rep. Bob Livingston (R-La.). His formal title
at Justice is deputy director of public affairs.
U.S. Ambassador to Morocco and former State Dept. spokeswoman
during the first Gulf War, Margaret Tutwiler, is heading
communications for Ret. Lt. Gen. Jay Garner, the viceroy
for Iraq, and the Pentagon's newly created Office of Reconstruction
and Humanitarian Assistance.
RALEIGH AND BROWN HANDLE CRISES
Hill and Knowlton veteran Jeff Raleigh and longtime corporate
PR officer Mike Brown have set up a corporate communications
and crisis PR shop, Brown & Raleigh in San Francisco
Raleigh, a crisis specialist who headed H&K's New York
and San Francisco offices in a 19-year career there, said
he and Brown "have been through virtually every battle
a PR pro can fight."
Raleigh, a U.S. Army veteran who took over as GM of H&K/S.F.
in Feb. 2002 after heading its NetComms unit, counts bankruptcies,
industrial deaths, dam collapses, and product recalls among
his notable crisis assignments. He says he reminds clients
that he is not the "angel of death," meaning not
all of his clients are in trouble. He was involved in building
E*Trade's name and advised Staples as it changed CEOs.
Brown has served as the top PR officer for the University
of San Francisco, Southern Pacific Lines and Consolidated
Freightways in a 21-year PR career that also included a
stint at Fleishman-Hillard.
At USF, Brown earned his crisis stripes when the Jesuit
school eliminated its basketball program because of violations
of its own ethics rules.
B&R also handles transactional assignments, positioning
ARCHDIOCESE SPOKESWOMAN IS
Donna Morrissey, who handled PR for the Archdiocese of
Boston during the clergy molestation scandal last year,
is resigning. The Boston Herald reports that "multiple
sources" said she will leave in the near future.
Morrissey, who previously worked for the Regan Comms. Group,
joined the archdiocese two years ago as Bernard Cardinal
Law's secretary for communications. She became a fixture
in Boston newspapers and on TV over the past year as she
defended Law and the archdiocese amid revelations that Law
transferred priests accused of abuse.
an executive VP at Applied Comms., is slated to take the
reins of FitzGerald Comms.' Silicon Valley operations in
May, filling a post left vacant by the March exit to PR21
of John Berard. Astle, who is charged with leading the Brodeur
Worldwide unit's Redwood Shores office, earlier was at the
now-defunct Phase Two Strategies.
Edition, April 30, 2003, Page 2
PWC WANTS PRINCIPLES ACCOUNTING
the biggest accounting firm with 125,000 employees including
38,000 in the U.S. and $13.8 billion in income, has come
out strongly for "principles-based accounting"
as opposed to "rules-based accounting."
The former, which emphasizes
"transparency" in financial reporting, is taking
hold in Europe and has many proponents in the U.S.
PWC ran full page ads
headlined "principles have no loopholes" in the
Wall Street Journal, New York Times, Washington
Post, and USA Today. They appeared April 16 and
Ad copy says that "more
than a few in corporate America accepted the illusion of
growth and now investors, companies and the economy are
says PWC, "allow some to stretch the limits of what
is permissible under the law, even though it may not be
ethically or morally acceptable."
A principles-based system,
meanwhile, "requires companies to report and auditors
to audit the substance or business purpose of transactions;
not merely whether they can qualify as acceptable under
incredibly complex or overly technical rules.
PWC is the outside accounting firm for Interpublic, which
is currently under investigation by the Securities &
Exchange Commission for its earnings from 1996-2002 and
the Internal Revenue Service, which is challenging some
of the company's tax positions from 1994-96.
Amerco, the parent of
U-Haul International, said April 21 it has filed suit against
PWC in federal court in Arizona for $2.5 billion in damages
charging the auditors gave flawed advice which led the company
to the verge of bankruptcy. Amerco contends PWC's conduct
was "negligent, fradulent and tortious" during
the last seven years as the company's auditor.
Amerco fired PWC in July
2002 after questions arose about "special purpose entities"
Amerco used to keep debt off its balance sheet, methods
similar to those which played a key role in the collapse
of Enron. The company said in a statement it relied on PWC's
advice from 1995 to 2002 "only to be told in February
2002 that the advice was wrong."
Amerco said PWC came up
with the idea to use the SPEs.
PWC spokesman David Nestor
told Reuters the suit is an attempt by Amerco management
to shift blame away from itself.
PR PRO DENIES RELEASING INACCURATE
Ron Rhody, a California
PR pro, swore in Sacramento Superior Court on April 22 that
somebody else had inserted inaccurate information in a 1995
press release that he drafted as part of a campaign to lure
the Oakland Raiders back to Oakland-Alameda Coliseum.
Rhody was called to the
witness stand after George Vukasin, former president of
the county coliseum, had testified that the July 20, 1995
press release, which stated the Raiders' 1995 games were
sold out, was wrong. Vukasin said that although his name
was on the press release, it was prepared by others.
Rhody, whose firm at the
time was handling PR for the coliseum, said the release,
which was drafted to announce the status of pre-season ticket
sales, had been revised to state that all seats for Raiders
games, including luxury suites, were sold out.
According to Rhody, he
presented two press releases to the Coliseum, one that "said
the PSLs had been fully subscribed and another that said
it had not been fully subscribed."
"It was my understanding
that the numbers (of PSL sales) would be inserted as of
July 20," he stated.
Rhody testified he did
not know who changed his original headline to read "1995
Raiders Games Sell Out..." or who added figures that
represented a sellout of all Raiders PSL and luxury suites.
"People who had the
information put it into the release," Rhody testified.
"I don't know who worked on the release and made the
HM SAYS IT AIN'T SO FOR STEEL
Hullin Metz has been tapped by International Steel Group
for a temporary assignment to refute reports that the company
is leaning away from going public this year.
Managing partner of the New York-based firm, Tim Metz,
was charged with countering an April 22 Cleveland Plain-Dealer
report, which was picked up by wire services, that ISG
CEO Rodney Mott said an initial public offering was unlikely
Sheila Rose, a VP at HM, said the firm was retained specifically
to deny the "erroneous" PD story.
POTATO BOARD ROLLS OUT CAMPAIGN
The U.S. Potato Board, a Denver-based group, is mounting
a PR campaign to counter recent reports that potatoes are
bad to eat. The campaign is being handled by Fleishman-Hillard's
Sacramento, Calif., office, according to Meredith Myers,
the USPB's manager of industry communications. As reported
by this NL, F-H picked up the nearly $1M account in December
from sister Omnicom unit Ketchum.
Myers said F-H also is handling PR for the 150th birthday
of the potato chip for USPB and the Snack Food Assn.
CONSUMERS SPLIT ON BOYCOTTS
More than half of U.S. consumers say they would take into
account whether a company is from a country that did not
support the U.S. invasion of Iraq before buying stock, according
to a Fleishman-Hillard/Wirthlin Worldwide poll of 1,000
Consumers who advocate and have taken part in boycotts
of goods made in those countries were found to be white,
mid- to upper-income. The key to that finding, the firms
said, is that French and German brands tend to be luxury
goods, the target of that demographic. French consumer goods
have been boycotted the most.
Edition, April 30, 2003, Page 3
COVERAGE OF PROBE
The New York
Stock Exchange has unleashed an attack against The Wall
Street Journal and The New York Post, claiming
the papers' coverage of an investigation into trading practices
at several Big Board specialist firms has been inaccurate.
said its probe is not focused on possible "front-running"
as the papers have reported, but on a variation of the theme,
possible violations of the specialist's "negative obligation."
Such a violation could involve a specialist buying at a
low price from selling investors and selling at a higher
price to buyers.
a specialist or other market insiders use knowledge of pending
orders from the public to get in first at a low price and
sell at higher prices when the orders start driving up the
market for a stock.
NYSE's highest priority is ensuring a fair and open market
for all investors," the Exchange said in a three-page
statement. It added: "This investigation has generated
substantial erroneous reporting and speculation in the media,
led by The Wall Street Journal."
the Journal's managing editor, said "We believe
our coverage has been accurate and fair. As for the Exchange's
criticism of our semantics, we will happily defer to its
experts on whether the proper description of the possible
misbehavior under investigation is running in front of public
investors or failing to stand out of their way.
we hope the Exchange can tell us and the public soon the
extent of the problem and what, if anything, it thinks should
be done about it."
In its rebuttal, the Post editors criticized Richard
Grasso, chairman of the Exchange, of trying to "kill
Grasso has finally found something he wants to regulate
effectively-the media!," said the story.
news outlets' most egregious sin appears to be their failure
to properly define the type of illicit activity on the floor
of the Exchange. It turns out it's not front-running at
all-just something that sounds a lot like it."
journalistic sins far overshadow the millions that investors
have lost on firms listed on the NYSE," said the editors.
"Maybe he [Grasso] can even figure out a way to make
the press reimburse them."
TRAVEL HOLIDAY IS SHUT DOWN
Hachette Filipacchi is shutting down Travel Holiday
magazine, which has a paid circulation of 652,677. The
last issue will be the June number.
Jack Kliger, CEO of HF, said the magazine was closed because
it was losing money and travel industry economics are not
The closing will affect the jobs of 27 staffers, including
John Owens, who is editor-in-chief.
PARTISAN REVIEW FOLDS
Partisan Review, a quarterly journal, will cease
publication with its spring number.
The magazine, which has been published for 68 years, has
a circulation of around 7,500. Since 1978, Partisan Review
had been financially supported by Boston University.
The journal's co-founder and editor, William Phillips, died
PAPIERNAK LEAVES NATION'S
Richard Papiernak, 65, who is recuperating from a stroke
that he suffered in September, has stepped down as financial
editor of Nation's Restaurant News.
Susan Spielberg, who was previously at Reuters, has replaced
him at NRN. She had been covering healthcare companies for
Reuters, and before that, was a stock analyst.
Papiernak said he will complete his one-year term as president
of the New York Financial Writers' Assn., but he is retiring
from the board of the Society of American Business Editors
& Writers. He has held the board seat for 10 years.
who has been the Washington, D.C., correspondent for The
New Yorker since 2000, has agreed to become the dean
of Columbia University's graduate school of journalism.
Carla Engler was
promoted to beauty/fashion creative director of Ladies'
Home Journal. She had been fashion/beauty director since
joining the magazine in November.
formerly deputy metro editor of The Detroit Free Press,
and Chris Adams, a reporter from The Wall Street Journal,
have joined the new Knight Ridder Washington, D.C., bureau
FEMALE ENTREPRENEUR MAKES
Female Entrepreneur Magazine has been launched as
a bimonthly by e-Spirit Holdings, based in Henderson, Nev.
The first issue (March/April) is on sale in the U.S., Canada
and Australia. A spokeswoman said 100,000 copies were distributed.
Keli Swenson, a former real estate broker, publicist and
publisher of a San Diego newspaper, is editor of FEM.
Swenson said FEM will provide real-life solutions and advice
for busy women who want practical, not theoretical, information.
Feature articles cover the companies, personalities, trends
and issues shaping the world of female business owners.
The magazine also will feature columns, written by experts,
as well as articles to help readers learn from other female
news continued on next page)
Edition, April 30, 2003, Page 4
HOME IMPROVEMENT PRODS. MAKE
Kleber & Assocs.,
a PR firm based in Roswell, Ga., which specializes in home
improvement products, got national media coverage in the
past few months for a closet designer and a manufacturer
of home spas.
Using Carmen Electra as
a spokesperson for studiobecker's Ultimate Wardrobe System,
Kelber got placements in US Weekly magazine and on
"Livin' Large," an NBC-syndicated TV show that
reaches an estimated 96 million households.
US Weekly ran a two-page spread in the March 3-10 issue
that showed Electra in "Her Favorite Room."
The article identified
studiobecker as the designer of the wardrobe system and
included several photos of the wardrobe features and accessories.
In April, Livin' Large, which spotlights the lifestyles
of the young and rich, aired an episode that also featured
the celebrity in her bedroom that was renovated using studiobecker's
Ultimate Wardrobe System.
episode showed her visiting the studiobecker showroom, selecting
her wardrobe system, and the installation of the finished
For MrSteam/Sussman Lifestyle
Group, K&A got a four-minute live demonstration of the
client's Allegro sauna unit on Fox Cable News network's
"Fox & Friends" morning TV show, which has
approximately 10 million viewers.
The agency sent staffers
to New York this winter where they arranged with the producers
of Fox & Friends for a working sauna unit to be placed
in its studios on 48th and 6th ave. to allow passers-by
to come out of the cold and enjoy a warm sauna session.
The show hosts interviewed
the company's CEO Jay Wilsker inside the sauna, and discussed
features, pricing and displayed the company's website and
phone number on the screen throughout the segment. Sussman
experienced significantly higher website traffic and phone
inquiries as a result of this placement, said K&A.
BROADCASTERS MONITOR WEB
News Generation, Bethesda, Md., said the findings of its
latest survey of 50 news, news-talk and talk radio stations
in top media markets, show producers and assignment editors
are online an average of seven hours a day looking for story
ideas or scrolling through various publications.
For 54% of the stations questioned, breaking news is the
number one reason producers and assignment editors stay
online all day. For the rest, timeliness and finding the
right spokespeople for an interview after a story breaks
is the main reason.
"For all stations, the Internet is seen as a huge
Rolodex, filled with names and phone numbers stations can
quickly access," said NG spokeswoman Susan Matthews.
a full-service travel agency based in Los Angeles, has published
the first issue of Break, a travel lifestyle magazine
targeting students and young travelers on college campuses
The magazine, which will be published twice a year, will
contain articles on youth destinations and topics relevant
to student travel.
Articles in the first issue include: "Pitch Perfect:
Going Off the Deep End in Valdez, Alaska," "Europe
Rocks: Top Ten Summer Rock Festivals," and "Once
in a Lifetime: 49 Things to Do Before You Get Old."
Christina Cox can be reached at 323/654-3103 for more information.
The Bronx Beat,
a weekly newspaper focusing on news in the Bronx,
N.Y., is being published again by students in Columbia Univ.'s
Addie Rimmer, previously deputy managing editor/news at
The Detroit Free Press, who is teaching a workshop,
is overseeing the paper, which has a circulation of almost
restored "News For You," a weekly column
that offers expert advice and innovative lifestyle ideas.
The column will cover issues affecting everyday life, including
travel, small business, golf, health, fitness and automotive.
Jonathan Hahn, who recently joined the national business
and financial daily to handle media relations, will direct
calls and information to the right reporter. He can be reached
The Star, a
weekly paper published by American Media, is relocating
its editorial offices to New York from Boca Raton, Fla.
Steve Coz, former editor of The National Enquirer,
who is currently editorial director of AM, was named interim
editor-in-chief, replacing Tony Frost, who is being reassigned.
founded by veteran PR pro Michael McCurdy, is now
the health news channel on Avantgo, the hand-held palm device
service, with more than eight million subscribers.
In addition, McCurdy said his news service is syndicated
to hundreds of health industry websites, with daily feeds
to Latin America and the U.K.
Also, more than 500 news editors, directors and health
columnists subscribe and have free access to use all content,
said McCurdy, who can be reached at 212/396-3585.
TNN, which two years
ago changed from The Nashville Network to The National
Network, will be called Spike TV, starting June 16, when
it becomes the first network aimed specifically at men.
Edition, April 30, 2003, Page 7
NEW TEST FOR APR IS RAPPED
A member of PR Society
of America who took the "beta" (field test) exam
this month for accreditation said the new multiple-choice
format cannot capture what PR pros do in their jobs.
Many of the questions
paint a black-and-white picture of ethical situations when
PR pros are often involved in situations that have many
shades of gray, said the test-taker. "This test belittles
our profession," said the APR candidate.
All sorts of politics,
opinions and personalities come into play in the real world
which are not reflected in the 300 or so multiple-choice
questions on the test, said the candidate.
Also, the candidate said,
"PR people do not make decisions by themselves but
consult with a variety of other people including the client,
reporters, and senior and junior co-staffers."
Many of the questions
involving ethics were "hard" in that the correct
answer was not obvious, said the candidate. "We needed
to know more about a lot of the situations described in
order to be sure of the right answer," said the PRSA
member. "Problems were only partially outlined."
The member also noted
that there was no test for writing skills or creativity
even though these are key elements of any PR job.
Nancy Wood, APR chair,
said the test has been under preparation for years by many
senior PR professionals as well as experts in testing via
the multiple-choice format. She noted that CPAs will soon
switch to a multiple-choice format for their tests.
Wood also said that an
extensive in-person "readiness review" will be
given to all candidates which will involve examination of
written and graphic materials they have prepared or helped
The new test, which will
be available in hundreds of locations across the U.S. after
July 1, is meant for someone with 5-7 years in PR. A bright
person with little or no experience in PR could also pass
the test and become APR, she said, if the person passed
the readiness review.
The beta exam was given
to 135 people who paid $100, saving $175 off the usual cost
of $275. They will become APR if they pass the test and
the readiness review.
Nine test takers were
students and 13 were APRs who received maintenance points
for taking the test.
ACCREDITATION FACTS AND
-The accreditation program
of PRSA has lost $2,017,834 in the past ten years and $2.9M
-After 37 years of APR, there are about 4,000 APRs or about
20% of the membership of 19,755.
-Average subsidy per new APR in past ten years is $737.
-Number of PRSA members who failed to renew in 2001-2002:
11,042 (including many APRs).
-Peak year for subsidy of each new APR: $1,794 in 2000 when
the program cost $591,541 and had a net loss of $441,467.
-Lowest known cost: 1986 when 338 won APRs at a net cost
of $89,115 or $263 per APR.
-Peak year for APRs as a percent of members: 1989 when 3,642
were APR (24% of 14,728 members).
-Year of best APR class: 1986 (338 of 424 candidates, or
80%, passed the exam).
-Year of worst APR class: 1982 (136 of 273, or 49%, passed).
-Number of the 2003 chapter presidents who are APR: 58 of
116 (50%). 2002 total: 62 of 116.
-Number of APRs exempted from maintenance in 1997: 2,732
(anyone APRed before Jan. 1, 1993).
-Number of APRs who were about to lose their APRs in 1993
for not maintaining: 500.
-Percentage of eligibles who take the APR test each time
it's given: less than 2%.
-Goal of special fund-raising drive for APR in 2000-2001:
$300,000. Amount raised: $30,000.
-Number of days in year when PRSA says it can make important
changes in itself: one (Assembly).
-Year that strategic planning committee unanimously recommended
dropping APR rule for national officers, directors and Assembly:
-Response of the board: "Decoupling at this time would
send the wrong signal..."
-Number of formal polls of membership opinion since president
Debra Miller's in 1997: 0.
-Census Bureau estimate of people in PR: 350K.
-Number of the 116 PRSA chapters unrepresented at 2002 Assembly
because no APR member could be found who could go: 25 (21%
of total chapters).
-Position on the agenda of the 2002 Assembly for discussion
of decoupling APR from office-holding along with nine other
bylaw changes: next to last.
-Minutes spent discussing decoupling: about 30.
-Number of articles in
PRSA's Tactics or Strategist or statements
by leaders in support of decoupling during all of 2002:
-Number of Assembly delegates pledged to vote for decoupling
including the five biggest chapters: 100+.
-Vote to table the motion: 125 to 90.
-PRSA members with 18 years of experience in PR who were
"grandfathered" as APRs in 1966 without taking
a test: 898.
-Number of proposed "uncles" with ten years of
experience who were to be given a special "quickie"
exam by the national board in 1968: about 1,000.
-Number who actually took the exam: 0 (criticism by those
angry about the "grandfathers" killed it).
-Year that the Institute for PR Research & Education
left PRSA because of rule that all Institute board members
be APR: 1989.
-Year that Counselors Academy required all new members to
be APR: 1988. Rule dropped: 1995.
-Year that a PRSA officer promised that decoupling APR from
office-holding would be put on the agenda at the next Assembly:
1996 (by 1997 president Debra Miller).
-Year the proposal got on Assembly agenda: 2002.
Edition, April 30, 2003, Page 8
The character in Phone
Booth is one of the most noxious in movie historya
wheeling, dealing press agent who lies to just about everyone
around him and cheats on his wife. Hes so reprehensible
that a psycho wants to kill him.
A reporter for a major medium called us and said he was
doing a story on PR people and did the movie match our experience
We said there are probably some operators in show biz PR
like the press agent in Phone Booth but the
tables have completely turned in recent years in this PR
PMK PR, headed by Pat Kingsley and Leslee Dart and employing
150+ PR people, plus several other firms, have organized
celebrity PR so that reporters are now on the begging end.
The PR firms have a lock on celebrity interviews
and can dictate the terms to the media, which live off such
PR people are also
sad sacks in two other current movies, A Mighty
Wind, where Jennifer Coolidge plays a comically inept
music publicist, and People I Know, where Al
Pacino plays a tired, old, disgruntled press agent. The
press agent at one point says PR is all about spinning
facts and its full of people who flat out lie...a
member of PRSA, commenting on the $2.9 million loss on the
accreditation program since 1986, said bringing APR
to members was a worthwhile use of the funds and asked what
else might be done with the funds... we
could think of a few things including a PR for PR program
or even a PR dept. at PRSA. At no time since 1980 has there
been more than one staffer on PR at PRSA. Sometimes, for
a period of a year or more, there has been no press contact
at all. PR has been shortchanged in its own house...the
high turnover rate of PRSA members (a total 11,042
failed to renew in 2001 and 2002, a 70% renewal rate) means
that many PR pros are becoming APR at subsidies of up to
$1,794 per APR and then leaving the Society. For the rest
of their careers they can say they passed the APR exam.
can also say theyre APR (although they are not supposed
to if they dont pay dues) and theres no one
to police this. PRSA is getting ripped off...Gary
Hirsh, a partner of Sobel & Co., the new CPA
of PRSA, said in an e-mail to this NL that the more
transient membership of PRSA is one reason for its
revenue booking policy. PRSA books most of the
$225 dues payments it gets from members immediately instead
of spreading the income over the 12-month life of the membership
which is done by associations of doctors, lawyers, accountants,
association execs and IABC. Hirsh notes that PRSA does not
do lobbying or other efforts and does not have
affinity programs like the AICPA. Sobels
advice to PRSA is to find some other organizations
that do not defer their revenue, give this guy [us] a memo
on why deferral is improper given the circumstances, and
then tell him to lose our numbers and e-mail addresses.
Sobels e-mail, which he said he copied us on so we
would know his feelings, also said: I think the question
is, how much weight does ODwyer carry, should we meet
with him along with the client and shut him up...a
similar controversial case of revenue booking, although
the opposite of what PRSA is doing, made headlines in New
York last week. The Metropolitan Transit Authority, wanting
to make fiscal 2003 look as bad as possible so it could
get a 50-cent boost to a $2 transit fare, bumped $314 million
into fiscal 2004. The MTA was also accused of having funds
not on its public books totaling $512M and counting $820M
in capital spending as operating expenses. PRSA, wanting
to make its books look as good as possible, books income
early...the board of
PRSA/National Capital, the biggest chapter, discussed
decoupling APR from office-holding at its meeting April
24 and reiterated its view that APR should be decoupled
from any national elective office, including the Assembly,
national board and officer posts. The DC board is not going
to push for the June 21-22 leadership rally
of 116 chapter president-elects in New York also doubling
as an Assembly. We think it would if PRSA president Reed
Byrum and other national leaders got behind this idea. Otherwise,
this meeting is a gigantic waste of $58,000 ($500 stipend
to each chapter) in lean times...PRSA
members dont even know about this boondoggle.
Its not on the calendar of events on the PRSA website.
Its mentioned on a report on the recent board meeting
but there is no mention of the $500 stipend. Assembly members,
meanwhile, tell us they get no help from national in attending
the Assembly which can cost up to $2,000 counting hotel,
meals, travel and the full conference registration fee.
Last year 25 chapters opted not to be represented at all
in the Assembly. They probably felt, why pay a substantial
sum to sit through six hours of speeches by leaders and
then take part in voting whose outcome has been pre-ordained?
No educational campaign about decoupling was launched last
year so it was easy for an (unknown) delegate to claim no
one knew anything about this proposal and move to table
has been touting its high-ethics in an ad campaign
(page 2) but its also being sued for $2.5 billion
by a client who claims PWC created improper off-balance
New York Stock Exchange, which also brags about its
high ethics, is being bombarded with negative headlines
about trading irregularities.