Edition, May 28, 2003, Page 1
B-M WINS $4.5M MEXICO TOURISM
Mexico Tourism Board has given WPP Group's Burson-Marsteller
its $4.5 million 32-month account.
Fleishman-Hillard decided not to re-pitch the business after
examining the RFP, according to Rissig Licha, F-H's executive
VP/managing director of Latin America. "It was not
economically feasible to run the business," he told
this website, because the Mexicans wanted too much service
for a reduced budget.
instance, he noted that Mexico spent $6 million for PR during
the last 23-month period. The new RFP requires the PR firm
to station personnel at eight Mexico tourism offices in
the U.S. and Canada, which is a cost that Licha finds hard
Global Group's GCI Group and Omnicom's Ketchum purchased
Mexico's RFP, but decided not to pitch, said Licha, who
is stationed in the Coral Gables, Fla., office of Omnicom's
B-M nor Mexico tourism executives could be reached for comment.
APCO SEEKS SHARE OF IRAQI
APCO Worldwide, a Grey Global Group unit, has set up an
Iraq reconstruction task force with a personnel roster of
ex-government heavyweights to guide clients through the
process of pursuing contracts.
Marc Ginsberg, former special coordinator for Middle East
and Mediterranean trade and economic policy and ambassador
to Morocco who is a senior VP at APCO, is heading the team.
The rebuilding advisement team includes former Sen. Don
Riegle, ex-chairman of the Senate Banking Committee; five-year
Federal Aviation Administration head Jane Garvey; ex-Rep.
Steve Solarz, a Middle East expert formerly on the House
International Affairs Committee, and Richard Allen, who
was President Reagan's national security advisor.
plans to resign as White House spokesperson next month because
he says he doesn't want to commit the time needed to serve
in second Bush Administratio... Kay
Hart, VP-communications and media relations at Hewlett-Packard,
resigns her post. as CEO Carly Fiorina said H-P's merger
with Compaq is complete and the company is no longer an
"integration story. Hart is a Compaq alumnus. Cordiant
Communications irons out pact to sell FD International
unit to management group for $40M.
EDELMAN GETS TNC CRISIS WORK
The Nature Conservancy, which was hammered by a Washington
Post series this month, has hired Edelman PR Worldwide
as part of its damage control strategy.
The Post described TNC as "Big Green," an entity
that has amassed $3 billion in assets by pledging to save
precious places, yet willing to cut cozy deals with its
corporate supporters and its trustees. The probe, according
to internal TNC documents, has the group desperate to head
off a Congressional inquiry into its activities. Senate
Finance Committee head Charles Grassley (R-Iowa) and Max
Baucus (D-Mont.) have promised hearings.
The Arlington, Va.-based group's PR strategy includes Capitol
Hill visits, calls to donors, third-party letters to newspapers,
full-page advertisements and attempts to pacify charitable
foundations, according to TNC documents obtained by the
Neither Leslie Dach, vice chairman in Edelman's Washington,
D.C., office, nor TNC's media reps, have returned this website's
calls for comment.
TNC, on its website, claims it welcomes fair-minded public
scrutiny of its work, and that it fully cooperated with
the Post for the past two years. It criticized the series
for "focusing on a narrow set of isolated problems"
that do not "present an honest or comprehensive picture
of the work of The Conservancy."
STOCKHOLDERS BEEF AT IPG MEETING
Jay Schulberg, a creative director at Bozell, asked Interpublic
CEO David Bell at the annual meeting today to justify the
potential $32.8 million severance contract that IPG has
awarded John Dooner, former CEO of IPG and now CEO of the
Under the contract, Dooner will be paid from $930,200 to
$2,186,000 yearly for 15 years after leaving IPG whether
he is dismissed or leaves voluntarily.
The totals will vary from $13.95M to $32.79M, depending
on his age when he leaves.
If he dies while employed by IPG, his beneficiaries would
get the $2.18 million for 15 years.
Bell said that the contract is a reward for the 30 years
of service that Dooner has given the company and is in line
with similar awards that companies give to top executives.
He said it was studied thoroughly by the compensation committee
and that the decision was made in
(continued on page 2)
Edition, May 28, 2003, Page 2
STOCKHOLDERS BEET AT IPG
(continued from page 1)
when financial conditions at IPG were better.
where it should be," said Bell of the contract.
compensation in 2002 included salary of $1.25M; "other
annual compensation" of $80,000; restricted stock worth
$2,947,500; $2,480,000 in long-term incentive compensation
for the 1999-2001 cycle; $28,272 in medical/dental coverage,
and $22,887 for club dues. Restricted stock is given either
at no cost or a nominal charge to the recipient, who must
usually stay with the company for several years in order
for the stock to "vest."
told the meeting that long-term incentive plan awards had
been cancelled for executives for the years 2002-2004.
of Dec. 31, 2002, Dooner had options on 495,240 shares that
were exercisable and options on another 1,163,000 shares
that were not exercisable. He received options in 2002 on
350,000 shares exercisable at $29.47 and on 25,000 shares
exercisable at $27.41.
Bell Give Up Options
is giving back about 500,000 options, Bell announced at
the annual meeting as part of the cancellation of options
on 1.2 million shares by Bell and other executives. An unspecified
number of options are to be given to employees.
made the transaction May 19, the day before the annual meeting,
according to SEC documents. IPG shares closed at $12.12
gave up options on 248,000 shares exercisable at $43; 152,000
shares exercisable at $41, and 100,000 shares exercisable
also said he and Dooner will put their unvested restricted
stock in escrow until the shares reach $20.
IPG executives with similar 15-year contracts, for amounts
ranging from $54,120 yearly to $272,500, are James Heeking,
who was fired as CEO of the McCann-Erickson unit; Bruce
Nelson, executive VP; Sean Orr, CFO, and Gunnar Wilmot,
stockholder, addressing more than 100 people at the meeting
in the auditorium of the Equitable Center on Seventh Ave.,
asked why IPG is boosting its authorized stock from 387
million to 850 million.
said IPG was down to its last 17 million shares in authorized
but undistributed stock and needed the new total for "flexibility."
stock would be used for "general corporate purposes,"
for possible acquisitions and for possible stock offerings
of one type or another, he said.
first 45 minutes of the one-hour meeting were taken up with
election of directors and other procedural matters; a 20-minute
address by Bell in which he reviewed IPG's performance in
the last year, saying the company had come through "a
rough patch," and a ten-minute reel of commercials
by IPG units.
reply to another question, Bell said employment now stands
at 49,000, which would be 13,000 lower than two years ago.
F-H GRABS BEST OF BIG APPLE
York office received top honors for the year by PRSA/N.Y.
as the chapter gave the firm its "Best of the Best"
award for its anti-smoking campaign for the New Jersey Dept.
of Health and Senior Services.
The campaign, which was
run on a PR budget of $450,000, generated more than 90 million
media impressions in local and national media and has been
credited with reducing the spread of tobacco use by New
F-H and the other category
winners in the 16th annual Big Apple Awards were named May
22 at a luncheon held at Tavern on the Green in New York's
Central Park. A complete list of the winners is available
Thomas Hoog, chairman
of Hill & Knowlton/USA, won the John Hill Award, which
is presented annually to an individual for leadership in
the practice of PR and demonstration of the highest standards
of ethical conduct.
Fred Garcia, president
of Logos Consulting Group, was awarded the Philip Dorf Award,
which is presented for outstanding accomplishments in mentoring
PR practitioners and students studying PR.
Don Bates, managing director
of Media Distribution Services, was given the President's
Award for his outstanding service to the chapter.
H&K SAYS GET READY FOR
Hill & Knowlton launched its threat readiness audit
service last week as Saudi and American intelligence services
buzzed about warnings of an imminent terror attack.
Dick Hyde, director of H&K's U.S. crisis communications
group, said stakeholders hold companies responsible for
planning for the worst. Those that don't plan for terror
will suffer greater damage to their reputation in the event
of a strike.
TRA components address "values based decision-making,"
"timely alert procedures," "preparations
for human care," "clarity in message development,"
"linkages with public authorities," "competency
in business continuity planning" and "sufficiency
in security and technological safeguards," according
to the WPP Group unit's statement.
WILSON CHECKS IN WITH HILLENBRAND
Wendy Wilson, who has more than 20 years of IR experience,
has joined Hillenbrand Industries (Batesville, Ind.) as
VP-IR. She had been at Avery Dennison for a year, and prior
to that was a senior managing director at Hill & Knowlton,
and VP-IR at R.R. Donnelly & Sons, both in Chicago.
Earlier she was IR director at AMR Corp. in Dallas.
Hillenbrand's units include Hill-Rom Co., maker of hospital
beds, incubators and stretchers; Forethought Financial Services,
marketer of pre-planned funeral plans, and Batesville Casket
Co., which also makes cremation equipment.
Edition, May 28, 2003, Page 3
BLAME FOR BLAIR
executive editor of The New York Times, told hundreds
of staffers at a meeting on May 14 that he did not plan
to resign following the outing of a reporter who plagiarized.
Arthur Sulzberger Jr. said he would not accept the editor's
resignation even if it were submitted.
and Gerald Boyd, managing editor, told the staff that they
were sorry for mistakes and oversights that allowed former
reporter Jayson Blair to fabricate and plagiarize material.
was called after the paper found that Blair "committed
frequent acts of journalistic fraud" in stories from
last October through April.
which lasted more than two hours, was closed to news coverage.
Jacques Steinberg, who covers the media beat for The Times
but was not allowed to attend the meeting, wrote a story
based on information obtained by attendees, as did The Associated
said he obtained a recording made by someone in the audience
in which Raines said at the outset of the meeting that "I'm
here to listen to your anger, wherever it's directed, to
tell you that I know that our institution has been damaged,
that I accept my responsibility for that and I intend to
has become the butt of many jokes by TV talk show hosts
said: "A New York Times reporter who resigned after
being accused of plagiarism may be paid as much as $1 million
to tell his story in a new book. Not surprisingly, the book
will be called `The Autobiography of Ben Franklin.'"
said "You know the old slogan of The New York Times,
`All the news that's fit to print'? They've changed it.
The new slogan is `We make it up.'"
said "The former Iraqi minister of information has
gotten a new job. He's the new fact checker for The New
host of Comedy Central, had at least nine jokes about the
Times recently, then conducted an interview with a fake
dean of Columbia Univ.'s journalism school about the scandal.
Mathis, who heads PR for the NYT Co., said the paper's massive
apology for Blair's bogus reports totaled 14,027 words-not
counting a separate 402-word "Editor's Note."
PAPER SAYS WRITER PLAGIARIZED
A freelancer for The New York Post sold the paper
an article that was plagiarized from The National Enquirer,
the Post said May 20.
In a 147-word story, headlined: "Post deceived by
freelancer," the Post said freelancer Robin Gregg admitted
he plagiarized the story from the Enquirer.
"We were deceived by Mr. Gregg and he will never contribute
to the Post again," said Col Allan, the Post's editor-in-chief.
The story, which appeared in the Post's May 15 edition,
concerened the decision by Wal-Mart Stores Inc. to phase
out former talk show host Kathie Lee Gifford's clothing
line from its stores this year.
Gregg said he had permission from the Enquirer to offer
the story to other publications, and denied doing anything
A comparison of the two stories shows the Post story is
a shorter version of the one that appears in the current
issue of the Enquirer, with the first four paragraphs almost
In a phone interview from his Los Angeles home, Gregg told
The Associated Press he had gotten permission from the Enquirer
editors to offer the story to other publications. He said
he did not recall whether he described that arrangement
when he called the Post to dictate the story, the AP said.
Earlier this month, the Post ran a retraction of a story
that "Sex and the City" star, Kim Cantrall, had
been signed to a contract to serve as spokeswoman for K-Y
Jelly, a product made by a Johnson & Johnson subsidiary.
The Post gave no explanation in the one-paragraph retraction,
which appeared in a column of news briefs a few days after
the full-page story ran in the business section.
28, a producer at the Travel Channel, and Fox News Channel's
Rivera will be married Aug. 10 at the Central Synagogue
in New York.
It will be Rivera's fifth marriage. His first three marriages
lasted a year each. His marriage to TV producer C.C. Dyer
lasted 20 years.
was hired by Bookspan, which operates the Book-of-the-Month
Club, as editor of a new club devoted to books with a conservative
Miner, a former literary editor of National Review,
was also named an executive editor at Bookspan, according
to Kevin Goldman, who is VP of communications for Bookspan.
33, has succeeded Arthur Helms as city editor of Greenwich
60, has resigned as editor of The Philadelphia Inquirer
after 17 months.
founder and editor of Blackgirl Magazine, in Atlanta,
was selected as one of the 21 "Outstanding Women Newsmakers
for the 21st century" by Women's eNews, a website and
electronic news service that reports on issues that matter
James, who is 15 years old, started the magazine, which
is targeted at young girls, when she was 13.
news continued on next page)
Edition, May 28, 2003, Page 4
LIFE MAY BE REVIVED AS SUNDAY
Robert Sullivan, editor
of Life and Life Books, is overseeing the rebirth
of Life magazine as a Sunday newspaper supplement. No date
has been set for the reintroduction of the magazine, which
stopped publishing as a weekly in 2000.
Sullivan told The New
York Times that the supplement will focus on family-oriented
activities and consumer goods.
He also indicated photography
will be a mainstay of the magazine, which will be printed
on heavy paper stock. "Photographers out there don't
have that many venues to tell the narrative story that they
want to tell," he told the Times.
The national newspaper
supplement field currently consists of Parade, USA
Weekend, and American Profile. Parade, which
is owned by Newhouse's Advance Publications, is the biggest
with distribution by 330 Sunday papers, with a circulation
of 36 million.
USA Weekend, owned by Gannett, is inserted in 598 papers
with a circulation of about 23.7 million, while American
Profile, an independently owned magazine, which was recently
started, is in 900 papers, mostly weeklies, giving the Nashville-based
publication a distribution of about 4.8 million.
TAUNTON PRESS TO START SHELTER
Taunton Press, based in Newtown, Conn., is starting a bimonthly
home improvement magazine called Inspired House.
The first issue is due out in October.
Marc Vassally is editor of the magazine, which will target
women between 35 and 64 with articles and columns about
home decorating and improvements.
The articles will be adapted for a new TV show on PBS.
Next year, PBS, will run 13 episodes, titled "The Inspired
House," hosted by John Connell, who also will be a
columnist at the magazine.
NEW HOME MAG GIVES HOW-TO
A new magazine called Detroit Home has made its
debut in southeastern Michigan.
The first issue, which has 136 pages, features a "how-to"
section with advice on purchasing a piano, redoing a teen's
bedroom, buying a home sound system, installing a home gym
and hiring household help.
The magazine is published by Hour Media of Royal Oak, Mich.,
the parent company of Hour Detroit, a monthly magazine,
which is seven years old this month.
Rebecca Powers, who is senior editor of Hour Detroit, is
editor of Detroit Home, which will be published in September
and November of this year.
It will be published more frequently in 2004.
UPI DEEMPHASIZES SPOT NEWS
United Press International, headquartered in Washington,
D.C., is laying off 16 news staffers and will no longer
focus on breaking news coverage.
Bill Creighton, UPI spokesman, said the "world has
become saturated with breaking news, and we believe that
the value of our products is not simply in reporting the
news, but in telling readers what impact the news will have
The news service, which has made spot news its top priority
since its founding in 1907, will now give more analytical
and in-depth news reports.
TRAVELGIRL HITS NEWSSTANDS
Stephanie Oswald, a former travel correspondent for CNN,
is editor-in-chief and co-founder of travelgirl magazine,
which is scheduled to hit newsstands in July.
The first issue of the Atlanta-based magazine will have
a cover story about the Caribbean, an article on traveling
while pregnant and a regular feature about beauty on the
Oswald told The Atlanta Journal-Constitution that
she "reads every travel magazine out there and saw
there is nothing geared specifically for women."
NEW MUSIC MAG TARGETS GROWN-UPS
Good Music Media will begin publication of Tracks magazine
in the fall, with the first issue on newsstands across the
country starting Nov. 18.
The magazine, which will focus on "music for grown-ups,"
will target adults over age 30, which account for 56% of
music purchasers in the U.S., according to the Recording
Industry Assn. of America.
Tracks will be published quarterly before moving to a bimonthly
schedule by the end of 2004. Initial circulation will be
Alan Light, who is editor-in-chief, has assembled an editorial
staff that includes former writers from Vibe, Spin
and Rolling Stone.
The editorial staff is located in New York in the offices
of World Publications, which publishes 14 magazines, including
Saveur, Garden Design, Caribbean Travel
& Life, Cruising World and others.
EX-N.Y. TIMES ED. NAMED OMBUDSMAN
Tony Marcano, 42, is leaving The New York Times to
join The Sacramento Bee on June 16 as the paper's
ombudsman, or reader's advocate. He was assistant metro
editor of the Times, where he oversaw editing projects and
editing of daily stories.
PRIMO RECREATES 'EYEWITNESS'
Al Primo's "Eyewitness Kids News," a 30-minute
program, will make its TV debut on Sept. 27 on more than
Primo, who resides in Greenwich, Conn., created the "Eyewitness
News" format for KWY-TV in Philadelphia back in the
1960s before moving to New York's WABC-TV in 1968.
Alan Weiss Productions, New York, will handle production
and The Associated Press will provide images.
Edition, May 28, 2003, Page 7
PARTIAL DECOUPLING ASKED AT
17-member board of PR Society of America on May 20 sent
a three-page memo on Assembly representation to leadership,
saying it backs non-accredited Assembly delegates if they
have been in PRSA at least five years.
Byrum, PRSA president, and Del Galloway, president-elect,
said in a teleconference with this NL that leadership has
decided to take the decoupling process "one step at
said that after 30 years of only APRs being eligible for
the Assembly, allowing non-APRs is a "significant step"
towards removing APR as a prerequisite for any national
office. They said they favor across-the-board decoupling
but that the process cannot be rushed.
pointed out that chapters would be free to send anyone they
want to represent them at the Assembly including APRs, if
that is what they desire.
Pro-decoupling forces called this a "half a loaf"
approach that contradicts the full decoupling recommendation
of the 1999 strategic planning committee of the board. It
also exposes PRSA and the PR industry to embarrassment,
they said, because 80% of the eligible members (13,532)
would continue to be blocked from running for national offices.
protecting themselves from this competition, the current
board members and officers are behaving just like PRSA did
for its first 30 years when it had illegal and unethical
elements in its ethics code, say the decoupling proponents.
Had Illegal Code for 30 Years
element of the original code of PRSA, which was founded
in 1947, barred members from "encroaching" on
the employment of another member (meaning one firm could
not pitch the account of another firm that had PRSA members).
was ethical, under the code, for members to pitch the accounts
of non-members. The code, in effect, forced non-members
to join PRSA since by doing so they could eliminate competition
from all the PRSA members. Another element barred contingency
fees (linking results with payment).
Federal Trade Commission, which was then demanding reforms
of a number of industry codes, in 1976 sent a strong letter
to the Society and sent staffers to PRSA for a day and a
of the Counselors section (now Academy) of PRSA expressed
strong opposition to any change.
Rogovin of Boston, 1975 chair of the section, said, "This
will put us all out of business...the big firms will crush
the small ones."
Smith, 1977 president, told the Assembly: "The FTC
has placed a gun at our heads."
leaders for months stressed the impracticality and high
costs of trying to fight the FTC in court.
was forced to publish a full-page letter in its newsletter
reprinting the FTC order barring anti-competitive or price-fixing
elements in the PRSA code. The Assembly on April 29, 1977
changed PRSA's bylaws to reflect the FTC demands.
WS's LESLIE WANTS U.S./FRANCE
TO MAKE UP
and France need to rebuild their relationship that was strained
over the invasion of Iraq, Jack Leslie, chairman of Weber
Shandwick, told the French American Chamber of Commerce
in Paris on May 20.
noted that many analysts on both sides of the Atlantic believe
that the main danger of the post-Iraqi crisis lies in a
double temptation. "Europeans, especially the French,
will be tempted to continuously define themselves against
the United States. Americans will be tempted to forget the
benefits of strong ties with Europe," said Leslie.
Given these dynamics, Leslie said the task is obvious: America
and France-Americans and the French-need to rebuild their
"This reconstruction will require each side to hold
its nose a little bit. But at the end of the day, I think
both countries will realize this is a relationship that
needs to be fixed, not neglected.
U.S. has no interest in a fragmented Europe; Europe has
no interest in an insular America. It is clear that the
U.S.-French relationship today is important not only bilaterally,
but also because the relationship is a cornerstone of the
Western alliance," he said.
countries, according to Leslie, share a huge and mutually
beneficial economic partnership. This economic relationship
can and must be the driving force behind repairing the relationship,"
the talk and threats, Leslie said there are few visible
consequences yet to be seen on either side of the Atlantic.
we cannot let down our guard," he said. "For the
U.S., the job ahead is clear. Americans need to recognize
the importance of humility as a superpower. The American
people need to understand that France has continued to be
a good friend.
French need to recognize that influence within Europe must
always have stability as its goal.
future of Europe lies in the solidarity between France,
Great Britain and Germany. To accomplish this, Europeans
need to turn the argument away from who is a partner or
rival of the U.S. to the common good of their partnership.
And France needs to recognize that it is better off having
less influence in a world of stability than more influence
in a world of chaos," said Leslie.
BKSH SAYS DJIBOUTI IS ANTI-TERROR
BKSH & Assocs. lobbying unit is highlighting the strategic
importance that the Horn of Africa state of Djibouti is
playing in the war on terror. Djibouti has just become headquarters
for the U.S. counter-terrorism task force that had been
operating on a warship in the Gulf of Aden. It is now based
in a former French Foreign Legion base.
paid BKSH an initial $45K monthly retainer, but is now paying
it $22,500 a month. The job of BKSH staffers Riva Levinson
and Lisa Colangelo is to arrange meetings and provide guidance
on the ways of Washington to Robleh Olhaye Oudine, Djibouti's
Ambassador to the U.S.
Edition, May 28, 2003, Page 8
Executives to Give up Options," ran a headline in The
New York Times May 21.
Top Executives to Give up 1.2 Million Options," ran
a headline via the Bloomberg wire.
congratulate IPG for putting out its story and getting these
headlines. Its role is to do just that.
it's good PR.
we saw it differently.
Dooner, replaced as the CEO of troubled IPG last year, was
given a fat severance plan worth up to $32.7 million over
a 15-year period, according to the proxy. That was the news,
a U.K. publication, had written about the $32M, but no U.S.
mainstream publication did.
The contract could be worth as little as $13.95M, depending
on when he retired. The peak payment would be $2.18 million
for 15 years. If he died, his beneficiaries would get the
got a salary, stock and other pay totaling about $6.8 million
in 2002, a year when IPG was in a peck of trouble with the
IRS and SEC over accounting issues and stockholders who
say insiders sold at high prices while withholding material
the Times nor Bloomberg had further details on the forsaken
options, which were in a Form 4 filed with the SEC on the
day before the annual meeting.
wondered if a PR ploy was afoot since word was starting
to get out about the $32M deal.
4 showed that Dooner renounced options to buy 248,000 shares
at $43; 152,000 shares at $41, and 100,000 shares at $60.
likelihood of IPG shares shooting from the current $12 level
(from the two-year high of $57) to anything close to those
prices seems pretty remote.
think IPG PR and IR should have given a copy of Form 4 to
the press at the annual meeting May 20. We only got it because
we pay financial sources to closely monitor the big three
ad/PR holding companies.
IPG should or should not have given Form 4 to the press
would be a good question for the new multiple-choice accreditation
test of PRSA, which abounds with ethical choices confronting
reporting is a game of hide-and-go-seek when it shouldn't
PRSA is up
to its old anti-competition tricks in blocking decoupling
APR from governance
across the board (page 7).
we first started covering PR in 1968 we noticed a discrepancy
in the PRSA code: it was unethical for a member to pitch
another's job or accounts but not unethical for a member
to pitch a non-member's job or accounts.
of the ethics cases in those days were brought by PR counselors
who caught another member soliciting his or her account.
big problem was mass mailings by the larger PR firms. Did
these mailings of an agency newsletter or brochure to large
lists of prospects constitute "encroachment?"
was by no means alone in having a competition-stifling "professional
code of ethics."
Federal Trade Commission went after numerous associations
including the American Bar Assn., which was forced to end
its ban against advertising by members.
leaders initially fought the FTC, trying to work some deal
that would salvage some protection for members. Counselors,
in particular, were aghast at losing their protection from
the FTC was not about to make any deals. It stuck it to
PRSA bigtime, forcing it to print the FTC order in a PRSA
unethical, illegal PRSA code had been in force for nearly
30 years before it was brought down by the Feds.
current undemocratic, unfair governance structure of PRSA
is also 30 years old and the "haves" are fighting
mightily to keep their perks.
has not changed much since its founding. It always regarded
itself as an elite group in PR and for 30 years it has been
ruled by a "super-elite" group within itself.
only the Feds or the New York State Attorney General can
force it to reform.
The 1976 PRSA
Assembly had a chance to change its anti-competitive, price-fixing
code and avoid an
embarrassing FTC order but the Counselors section led the
opposition to any changes and had them tabled. Tony Franco,
Ron Levitt and Bill Koskta argued there wasn't enough time
to study the changes and also warned there would be "open
warfare" over accounts if the article against "encroachment"
was dropped. Supporters of the changes said the FTC would
force them on PRSA. After two hours of heated debate, the
revised code was sent back to a committee headed by Joe
PR pros must
convince their CEOs that they have to take public stands
on important issues,
said Robert Ferrante, who is with Cantor Executive Search
Solutions, New York. PR is about getting attention in the
media and that is a principal way of doing it, said Ferrante,
who recently addressed the WestFair chapter of PRSA. CEOs
have been laying low in recent years, partly because of
their high salaries, he noted. He urged PR pros to develop
specialties but said these can sometimes turn into "traps."
PR pros too often overlook or underplay their media relations
duties, he added.