Edition, June 4, 2003, Page 1
B-M 'RE-BRANDS' DHL AIRWAYS
Burson-Marsteller is handling
the re-branding of DHL Airways, which is changing its name
to Astar Air Cargo following the June 30 completion of its
$57 million buyout by an investment group headed by John
DHL is in the midst of
a battle with rival carriers United Parcel Service and Fedex.
They maintain DHL is controlled by Germany's Deutsche Post
in violation of U.S. rules limiting foreign ownership of
American carriers. A federal judge on May 27 said he will
rule on the case despite the Dasburg-led takeover.
Dasburg, who served a
decade as CEO of Northwest Airlines, and organized the buyout
of Burger King, believes the DHL takeover will "reinforce
the reality" that Astar is not a corporate unit of
DHL Worldwide Express.
DHL also operates 40 aircraft
for the U.S. military, currently providing service to Guantanamo
Matt Triaca, in B-M's
aviation, transportation and tourism unit, handles DHL's
IMNEX LANDS $1M UZBEK ACCOUNT
Uzbekistan has given Chicago-based Imnex International
a $1 million contract for PR and investment promotion. The
Central Asian state is a key ally in the 'war on terror,'
offering basing rights to the U.S. military. The State Dept.
has issued a travel warning for Uzbekistan, saying terrorists
may attack hotels used by Westerners.
Imnex, according to its contract, will work with "media,
government and legislative agencies, international financial
organizations, banks, investment funds and think tanks"
on behalf of Uzbekistan.
Mark Proujanski, Imnex president, reports to Uzbekistan's
Ministry of Foreign Affairs.
CSV SPARKS IPO MARKET
Forstmann Little & Co. plans to raise more than $300
million via the initial public offering for Citadel Broadcasting,
the Las Vegas-based company that owns more than 200 radio
Citigate Sard Verbinnen, which is owned by Incepta, is
handling the deal for Ted Forstmann's investment firm. Bloomberg
News believes the Citadel deal may spark a pickup in the
moribund IPO market.
CSV's Anna Cordasco says FL&C will retain an 84 percent
stake in Citadel following the transaction. The investment
firm spent $962M for Citadel in 2001.
IPG MUST DEFEND VS. INSIDER
A New York federal judge ruled May 29 that a suit charging
insider trading violations by Interpublic executives can
Schiffrin & Barroway, Bala Cynwyd, Pa., is the lead
law firm, besting nearly 20 other law firms that filed suit.
Class action status is sought.
One of the lawsuits charged that 17 IPG executives sold
$100 million of IPG stock since 1997 at prices that were
more than double the prices in August, 2002. IPG's price
plummeted from the $20's and $30's to as low as $7.40 after
it said it would have to restate earnings for a number of
Retired finance head Eugene Beard had sold stock worth
$35.2M; ex-IPG CEO John Dooner, $28M; retired CEO Phil Geier,
$21M; Frank Lowe of Lowe Lintas, $17M, and XVP Barry Linsky,
Numerous lawsuits were also filed against Omnicom executives
when its stock price plunged from the $80's to as low as
the mid-$30's after a Wall Street Journal article
last June 12. There is no current information on the status
of these suits.
Yahoo! said 15 insiders sold 841,439 shares worth $72M
at an average price of $85 in the period from April 25,
2000 to June 22, 2002.
Keith Reinhard, CEO of DDB, sold 313,450 shares for $27.4M
after exercising options that cost $6M; Alan Rosenshine,
CEO of BBDO, sold 242,000 for $21.3M, exercising options
that cost $1.8M.
Smith Barney lowered its rating on IPG to "inline"
from "outperform," saying a turnaround could "take
SORRELL GETS PAY HIKE
Martin Sorrell, CEO of
WPP, got a pay hike of more than 80% last year, despite
a decline in the company's pre-tax profits by more than
The ad/PR conglomerate's
annual report shows Sorrell was paid a salary of $2.6 million
in 2002, up from $1.4 million in 2001.
A WPP spokesman told The
London Telegraph that Sorrell's salary for 2001 "looks
low" because he had declined to take the bonus he was
due, as the "company had failed to live up to its margin
objectives and the market was very tough."
The spokesman said Sorrell's
salary for 2002 includes a bonus of £731,000, which
was not taken in cash, but in restricted shares which cannot
be cashed in until May 2005. He also got £336,000
in 2002 for a private pension plan.
Edition, June 4, 2003, Page 2
DELTA MUM ON FUTURE PR PLANS
Delta Airlines has just announced plans to shift its ad
and marketing work in house and wind down its relationship
with Publicis' Leo Burnett. But the number two air carrier
was less clear about its PR plans.
Delta spokeswoman Peggy Estes told this NL the company
would not comment on whether it would continue to retain
Ketchum, its outside PR firm. She would only confirm that
the company currently uses outside PR counsel. In a statement,
Delta billed the ad account move as a cost-cutting measure.
Robin Massey, spokeswoman for Ketchum, said the firm will
continue to work for Delta and its Sky magazine.
Delta's budget carrier, Song, will continue with Dan Klores
DKC partner Sean Cassidy said his firm has a one-year deal
and is currently planning work into 2004 for the airline.
Song hired Kirshenbaum Bond & Partners for a $10 million
ad project with its PR unit Lime last week. Cassidy said
KB&P, a client of the firm, was hired on recommendation
Delta lost $450 million in the first quarter, $1.3 billion
last year, and is in the midst of seeking concessions from
BLUE CHIPS CONVENED IN GEORGIA
More than 150 heads of Fortune 1000 PR departments
and the heads of the largest PR operations met May 28-31
at The Cloister, Sea Island, Ga. The occasion was the 52nd
annual meeting of Public Relations Seminar, a by-invitation-only
group whose members head the PR departments of major U.S.
and international companies and about ten of the largest
U.S. PR operations.
Leslie Gelb, president of the Council on Foreign Relations,
spoke on "The World after Iraq." Richard Edelman,
president and CEO, Edelman PR Worldwide, introduced him.
Warren Rudman, former Senator from New Hampshire, spoke
about "Domestic Terrorism: How Real Is the Threat?"
His introducer was Phyllis Piano, VP-corporate communications,
P.J. O'Rourke, columnist and author, was the dinner speaker
on May 30. A panel on "corporate governance" was
held on May 30 with David Faber of the Wall Street Journal
Panelists were Rudman; Ralph Larsen, former chairman and
CEO, Johnson & Johnson, and Peter Peterson, chairman,
The Blackstone Group. Bill Nielsen of J&J was session
Brian Williams, NBC News anchor, spoke May 29 on "Current
World Events." Session chair was Beth Comstock, VP,
corp. comms., General Electric.
Lou Gerstner, retired chairman and CEO of IBM, spoke May
29 on "Elephants Can Dance." His interviewer was
Roger Bolton of Aetna.
Proceedings of PRS are normally off the record although
some speakers have on occasion supplied texts of their speeches.
The next PRS will be May 26-29 at the Four Seasons Santa
BECKHAMS INVADE U.S.
Global Talent Group is handling the campaign to create
recognition for British soccer star David Beckham and wife,
Victoria, the former Posh Spice of the Spice Girls, in the
The couple, who are treated like royalty in the U.K., scored
a front page profile ("Posh 'n' Becks Hear America
Calling") in the May 25 New York Times style
section. Cathy Horyn wrote that the Beckhams "are trying
to extend their celebrity into the only country on earth
that has not heard of them." That's because "this
is not a nation that pays a great deal of attention to soccer."
That may change following the success of the independent
film, "Bend it like Beckham," and the U.S. tour
of Beckham's Manchester United, the world's most popular
sports team. GTG also helped arrange an interview for the
Beckhams with "20/20" earlier this month, and
sessions with editors from Vogue and W, according
Thomas Martin and Mark Young head the Soho N.Y. headquarters
of GTG, which is based in London. They were Artista Records
publicity directors for the east and west coast, respectively.
The duo have represented Rod Stewart, Whitney Houston, Busta
Rhymes, Santana, Kenny G and Annie Lennox.
Besides the Beckhams, GTG handles Naomi Campbell, Angie
Stone and Alicia Keys.
MWW BOOSTS DUBAI
MWW Group is generating awareness of the Dubai International
Financial Center, which wants to position itself as the
hub for companies wanting to do business in the Persian
Gulf states, Syria, Lebanon, India/Pakistan and eastern
Dubai is slated for a major profile boost as host of the
World Bank and International Monetary Fund annual meeting
set for September. More than 6,000 delegates and 2,500 journalists
are slated to attend the sessions.
MWW's team includes Jonathan Slade, Michael Baxter and
Matt Horn. MWW is part of Interpublic's Golin/Harris unit.
SIEGEL TO AMERICAN COLLEGES
Eilsa Siegel, a VP at Goddard Claussen Porter Novelli,
has left for a senior VP post at the Association of American
Medical Colleges, a GCPN client, in Washington, D.C.
Siegel, who takes the title of senior VP of the office
of communications, joined GCPN in 1995 as part of the team
that developed the "Harry and Louise" ads for
the Health Insurance Assn. of America, a campaign which
lambasted President Clinton's proposals for healthcare reform.
She began work for AAMC in 1997 when GCPN was charged with
raising the profiles of medical schools and teaching hospitals
and their role in healthcare.
She replaces Susan Neely, who left AAMC to head communications
for the Department of Homeland Security.
Edition, June 4, 2003, Page 3
LEVY OFFERS FEATURE-WRITING
PR pros can
satisfy the appetites of hungry feature editors by giving
them a "sandwich," said veteran PR writer Ronald
is president of Episodic PR Assistants, a New York-based
PR service firm, and the former chairman of North American
Precis Syndicate (NAPS), which he founded, provided these
tips for writing feature 'sandwiches':
1. Lead by
promising a reward.
Verizon leads a feature with a promise of tips on the "best
way to help a child succeed in the classroom."
Academy of Ophthalmology promises a checklist: "When
preparing children for the upcoming school year, parents
often have a checklist."
with the main part of your feature -the "ways"-five
or ten things to do or not to do as to get the reward.
Federated Investors provides "avoid trouble" tips
on planning a portfolio. So does the propane industry which
averts trouble for the public and the industry by educating
campers about the "dangers of having a portable propane
heater in an unventilated enclosure."
by repeating the reward and giving a website address or
an 800 number where readers can get more information that
will help to get the reward.
for the wise are efficient," said Levy. "A feature
takes little time to write and distribute and can often
be adapted from consumer literature you already have,"
distribution via a newswire can be made for under $500.
Your tips help the public, help the newspaper, and deliver
your key message in two ways, he said:
"You can attribute the tips to 'safety experts at...'
or `'heart specialists at...' With this kind of attribution,
you don't just get a mere mention of your organization but
you get the newspaper to present your organization as a
source of expert, consumer-oriented tips, and you also get
a chance to present your product as a better choice."
How do you
get editors to leave in your attribution? "By attributing
facts for which the editor would rather not be responsible,"
you lead with something obvious ('summer is a time when
many people go on vacation'), most editors will delete the
'according to' line.
if you say 'Five common health mistakes may cut your longevity
by years, according to...' any editor knows that killing
the attribution would mean loading onto the newspaper unwanted
responsibility for the facts," said Levy.
a round amount of numbered tips such as ten, editors won't
cut the tip with a product reference, said Levy.
No one should
feel "above" providing easy-to-understand information
helpful to millions. "Gifted medical writers even at
Memorial Sloan-Kettering- the world's top cancer hospital-put
out information in the plainest English on how to avoid
the disease and what signs of trouble to watch out for,"
U.K. READERS WANT MORE FEATURES
A survey of 2,000 newspaper buyers shows hard news is no
longer what the average reader in the U.K. wants, particularly
in the Saturday edition.
The survey, which was conducted by Human Capital, a media
strategy and research consultancy, found serious news (and
sports for men) remain the most important stated reasons
why broadsheet readers buy their paper during the week.
But on Saturdays, buyers of both broadsheets and tabloids
want to read more features, especially women readers under
45, who omitted news entirely from their top four choices-preferring
review sections, holidays, TV, the magazines, homes, stars
and other feature areas.
In the case of tabloid readers, the survey showed readers
under 45 are not interested in news that has nothing to
do with celebrities or sports. For younger women, celebrity
news was their first choice.
Older tabloid readers, particularly male, still want news
and opinion as part of their mix throughout the week, including
THE NEW ATLANTIS PREMIERES
The Ethics and Public Policy Center, in Washington, D.C.,
has started a new magazine on technology, ethics, and American
politics. Called The New Atlantis, the premier issue
is available in print or online at www.thenewatlantis.com.
Eric Cohen, who is editor, said the magazine will take
a special interest in biotechnology and medicine -from embryo
research to human cloning to genetic enhancement-where big
questions about human nature clash with high-stakes politics.
"We want to stir things up in the biotechnics debate,
and change the way the country thinks about modern science
and technology-from medicine to education to warfare,"
Cohen said, who can be reached at 202/682-1200, or [email protected].
James Miller was
named senior executive producer of CNN's "American
Evening with Paula Zahn."
previously executive editor of Travel & Leisure Golf,
was appointed editor of Golf Magazine, published
by Time Inc. He replaces Jim
who is rejoining NBC News as the executive in charge of
"The News with Brian Williams," will have oversight
of the broadcast on CNBC while Patrick
Burkey will oversee the daily production of the hourlong
newscast which airs at 7 and 10 p.m.
news continued on next page)
Edition, June 4, 2003, Page 4
STUDENTS START CONSERVATIVE
More than 80 right-leaning newspapers and magazines are
circulating on campuses from Stanford to Yale, according
to a report published May 26 in The Baltimore Sun.
That's the most ever, and 50% more than two years ago,
according to the Sun. Brian Auchterlonie, executive director
of Collegiate Network, which trains conservative journalists,
said this year alone it had 35 inquiries for starting new
The Sun said more than a dozen college students were in
attendance at a recent seminar sponsored by the Leadership
Institute at the Jesse Helms Center in Wingate, N.C.
"By the end of the day, the student journalists are
fired up for battle-determined not only to change the tenor
of notoriously liberal campus dialogues, but also, in the
long run, to alter the basic makeup of U.S. professional
news outlets," John Johnson wrote in his report for
"They say they have watched aghast as left-leaning
professors and student leaders blamed America for the [9/11]
attacks. So they're starting their own guerilla publications,
often styled as unbridled opinion journals, to drum up support
on campus for President Bush and the Iraq war," the
D.C.-BASED REPORTERS TRUST
Most Washington, D.C.-based political reporters surveyed
online cited the website as their "most trusted source"
(excluding direct personal contacts) in a new survey of
In contrast, 17% of the reporters polled said they relied
on news alerts; 13% on press releases, and 4% on e-mail
Congressional staffers (about 84%) also prefer to access
information from interest groups, lobbyists and other sources
when preparing for a vote.
The survey of nearly 300 inside-the-beltway opinion leaders
was conducted in early spring on NationalJournal.com
by Mindshare Internet Campaigns, an online public affairs
firm, based in D.C.
About seven out of 10 Congressional staffers find newly
released position papers most useful for interest groups,
corporations or other organizations to provide online.
Nearly the same percentage want to get an analysis of impact
on their state or district; 54% find tutorials explaining
complex issues useful; 46% prefer presentations of opposing
viewpoints, and 39% go online to get archived position papers.
BtoB will begin publishing a new offshoot called Media
Business on June 9.
The publication, which will be sent to BtoB's 5,000 subscribers,
will cover ad trends and online initiatives/events.
Media Business will move to a monthly schedule starting
the new media division of American City Business Journals,
a publisher of metropolitan business newspapers, has redesigned
its 43 websites. The sites will increase their coverage
of local business and community news and add new advertiser-friendly
a monthly magazine featuring upscale products, will
make its debut in Las Vegas, New York, Los Angeles, Chicago,
Dallas and Detroit next month.
Greenspun Media Group, which publishes The Las Vegas
Sun, and SoBeNews, publisher of Ocean Drive magazine,
in Miami, are co-owners of Vegas.
The New Frontier
is the title of a new political magazine that Helen
O'Donnell will publish as a successor to George magazine.
O'Donnell, who is based in Boston, plans to have a prototype
edition on the streets this summer.
EX-TIME REPORTER MAY HAVE
Authorities in Chicago are investigating the death of Julie
Grace, 41, a former reporter for Time magazine,
who was found dead in her apartment on May 20.
Grace had been a fixture in Chicago journalism and the Illinois
political scene since the mid-1980s. After working on several
political campaigns, she took a job as a reporter in Time's
Chicago bureau in 1991.
She had a drinking problem which led her to leaving Time
in 2001, according to The Chicago Sun-Times. Her
father told the paper she went through a rehabilitation
program in Chicago.
She had been working on writing assignments for Serafin
& Assocs., a Chicago-based PR firm run by Thom Serafin,
who was a friend of hers.
was promoted to editorial director of Call Center Magazine
published in New York by CMP Media.
has resigned as a national correspondent for The New
York Times. The New Orleans-based reporter was recently
suspended by the Times over a story that carried his byline
but was written largely by a freelancer.
who ran Men's Fitness magazine for five years in
the 1990s, was renamed editor to replace Jerry
Kindela, who resigned. American Media is moving the
Los Angeles-based magazine, which it acquired early this
year, to New York.
PR EXEC'S NOVEL HEADS TO
will direct "St. Agnes' Stand," a movie based
upon the Western novel written by Tom
Eidson, who is EVP and director of corporate affairs
at Fidelity Investments. He penned the novel while president/CEO
at Hill & Knowlton.
Edition, June 4, 2003, Page 7
RUSSELL IS FAVORITE PRSA CANDIDATE
Maria Russell's record of serving on PRSA boards and committees
in 2003, plus her past record as board member and national
secretary, establishes her as the leading candidate for
a top national post and perhaps president-elect, sources
(for accredited members only) are being accepted until June
19 for national offices.
The nominating committee meets Aug. 8-10 in Chicago when
in-person or phone interviews will be conducted. Eliminated
this year are videotaped presentations. Kathy Lewton, 2001
president, is chair of the nominating committee.
was "out of the country" May 28 and her assistant
said she could not be reached immediately.
new title was created for the 2003 boards and committees-"senior
counsel." It is given top billing over the regular
chairs of the committees and boards as listed in the 2003
members wonder why such a position is needed when all boards
and committees already have board liaisons, which provide
believe this is a way of establishing Russell's track record
of PRSA service that would make her a formidable candidate
for a top PRSA office.
will have been (counting 2004 president Del Galloway) six
counselor presidents in a row since 1999.
time for a change, said observers of PRSA.
Stevens, secretary, and Judith Phair, treasurer, are both
sole practitioners, which mitigates against either one of
them being picked, say the observers.
Russell is chair of the PR department of the Newhouse School
of Public Communications of Syracuse University and academic
director of the School's distance learning program that
leads to a master's in communications management.
member of the College of Fellows of PRSA since 1992, she
was named PRSA's "Educator of the Year" in 1997.
She served on the national board in 1999-2000 and was secretary
asked how and why "senior counsels" were created
that received top billing for any board or committee for
which they were named, said that the Assembly voted to create
vice chairs several years ago and that 2003 president Reed
Byrum made the appointments while still president-elect
in late 2002 using the "senior counsel" title
instead of vice chair.
counselors "provide counsel when appropriate,"
herself became senior counsel to the ethics board, honors
and awards committee, and advocacy advisory board for 2003.
is senior counsel and chair of PRSA's professional development
task force and the professional development advisory board,
and senior counsel to the accreditation board, accreditation
task force, research committee, educational affairs task
force, educational affairs committee, annual conference
committee, and body of knowledge board.
CHENEY, EX-H&K CHAIR,
Hill & Knowlton chairman Richard Cheney, 81, is enjoying
a second career as a psychoanalyst, according to a profile
in the May 28 New York Times.
while sharing tea with reporter Geraldine Fabrikant in his
Upper East Side apartment, said: "PR was a game. It
was a fun game, but it was really just a game."
is "closer to the bone." You live 150 years because
you live through other people's lives and you can really
help," he told the Times.
began studying psychiatry while playing key roles in some
of the biggest corporate takeovers of the late `80s and
hung out his own shingle in 1994, a year after resigning
became unhappy with his role at H&K after its parent
company, J. Walter Thompson, was acquired by WPP Group in
1987. "I felt like a hireling," said Cheney.
1989, he was diagnosed with cancer, and became determined
to become a psychoanalyst.
would have done it anyway, he said, but I was propelled
into the decision when the company was taken over by WPP,"
he told the Times.
was named H&K chairman emeritus in 1991, a title that
he dismissed as a "sop."
sees about 15 patients regularly, who pay only what they
urges them to tell him to be quiet if they think he is talking
too much. "I am more inclined to talk" than other
analysts, he told Fabrikant.
KUNDELL PROMOTES TOUR OPERATORS
U.S. Tour Operators has
begun a three-part campaign to help stimulate packaged vacations.
Kundell Comms., a New York-based PR firm founded in 2000
by Linda Kundell, is handling the campaign, which carries
the theme, "We're There For You."
The campaign draws on
examples of how tour operators assist travelers in times
of crisis, with examples from 9/11, last summer's floods
in Central Europe, and this past winter's east coast blizzard.
The campaign consists
of feature story pitches to select travel writers; a radio
PSA educating travelers on how tour operators can help their
travels, and broadcast media tours to reinforce print coverage.
Using case studies developed in the aftermath of 9/11, as
well as other crisis situations, Kundell has developed feature
story pitches for syndicated free-lance writers. The pitches
focus on how tour operators help passengers deal with the
Working in conjunction
with Edwina Arnold PR, Kundell has arranged interviews with
passengers affected by these various events. A press release
summarizing the case studies was sent to newspaper travel
A second wave of releases
featuring tips for "A Secure & Reassuring Vacation"
is scheduled to be mailed shortly.
Edition, June 4, 2003, Page 8
What is the
main contribution a PR pro can make, the "net nut"
of his or her value?
good writing-the ability to describe a complex situation
in succinct and dramatic terms, says
New York lawyer and PR pro James F. Haggerty.
lawyers and others to do this "is a problem throughout
the business world," says Haggerty, who has written
"In the Court of Public Opinion" (Wiley), subtitled,
"Winning Your Case with Public Relations."
He has been
in the midst of some bone-crunching legal and PR blowups
involving cadres of lawyers, corporate executives, investment
bankers and other "movers and shakers." They're
powerful people but mostly fail when it comes down to describing
their positions and trying to get them across to others,
The PR pro,
he says, must be able to absorb a complex situation and
convey it to a target audience "in the four or five
seconds you have on TV or in the sentence or two you have
in the print media...or in the 10-15 seconds you have before
you lose an influential party's interest."
he says, are often too immersed in the details of a case
and can't see the forest for the trees.
are not used to operating at the speed of media nor playing
by the media's rules. The book gives much advice that is
useful not only in court cases but in any PR situation.
book for PR pros, which captures the traditional give-and-take
between PR people and reporters, is "Thank You for
Smoking" (Random House) by Christopher Buckley,
son of columnist Bill Buckley.
It was written
in 1994 but this laugh-a-minute book has more PR wisdom
than many a textbook. In it, reporters and PR pros trade
insults and try out their arguments on each other.
or fatuous thoughts are blasted in the "vigorous debate"
that the Constitution says is the essence of democracy.
concerns PR pros in Washington, D.C., who work for tobacco,
liquor and gun interests and who call themselves the MOD
Squad, meaning "Merchants of Death."
as many points against their reporter friends as the reporters
do against them. In a typical exchange, one group member
points out that "Guns don't kill people," while
another retorts, "Bullets do."
was Leslie Dach of the D.C. office of Edelman PR Worldwide.
"Buckley has the language of D.C. press/PR down pat,"
says Dach (whose name is used for one of the characters
in the book).
annual PRSA election hi-jinks have started in which
a tiny circle of APRs will gather to divvy up the highest
posts. Only a few candidates will show up. Two might run
for secretary, maybe only one. New board members will be
hard to find (which is why directors now serve three years).
time to end this undemocratic charade that disenfranchises
80% of the members.
This clique of PR pros (who have mostly not achieved leadership
in the outside world) must give up its chokehold on PRSA
and invite a major figure to head PRSA such as Karen Hughes,
Ari Fleischer or one (or a group) of retired top PR execs
who attained PR Seminar or Arthur Page.
of this backroom process, the candidates can face the membership
and media and state whether they agree with the following
APR from office-holding now, letting any full member run
for office this summer.
2. Stop spending
any more on APR than its income (APR loss since 1986 is
local-chapter only membership (like Amer. Soc. of Assn.
Execs. and many other groups).
4. If h.q.
is moved, bring it back to midtown where public can use
a reopened "library" for a slight fee.
house PRSA/NY at h.q., saving the chapter $98K in fees and
ending petty jealousy of N.Y.
6. Cap salaries
of h.q. administrators at $150K. They shouldn't earn more
than 98% of members.
as employees or volunteers in h.q. at least ten senior PR
pros (copying ABA, AMA, 4A's).
districts, as urged by $32K KPMG study in 1991, saving $40K
annually. The districts give 50 meaningless, expensive titles
to PRSA insiders.
51 tiny chapters (under 100 members) with bigger chapters,
ending Assembly gerrymandering.
10. Cut board
to ten, choose members by quality, not geography. (Assn.
staffs love big, weak boards.)
Silver Anvils. Something is wrong when Ketchum and Fleishman-Hillard
win 99 in 9 years.
12. PDF at
least Strategist and maybe Tactics, speeding
delivery and saving up to $500K yearly.
back control of its money to Counselors Academy, which has
been decimated by this raid on its treasury. Big and small
up past. Pardon Summer Harrison who criticized PRSA officers
in Contragate; settle with authors whose works it copied
and sold, etc.
15. Let students
from any college join PRSA (they can't at 3,600 of the 4,000
16. Put fulltime
CPA on staff.
expenses of top staff, officers.
printing and other RFPs.
19. Set up
ongoing web bulletin board; post the Fellows' study on what
recruiters think of APR and $150K study on credibility of
20. Add two
or more outside directors (like ASAE).
$100K New York weekend June love-in for chapter officers
with spring Assembly.