Edition, June 18, 2003, Page 1
KETCHUM TO 'CHANGE FACE OF
Ketchum has won a competitive
review to oversee a multi-faceted campaign to "change
the face of Medicare," according to Monica Marshall,
senior VP of corporate and gov't marketing for the Omnicom
Marshall told this NL
the goal of the one-year, multi-million dollar assignment,
which is under the Centers for Medicare & Medicaid Services,
or CMS, is to reshape the image of the federal healthcare
system for the elderly and disabled. "We want to get
the word out that Medicare is not just a claims processing
division," she said.
Billings for ads and PR
run about $25 million, said Rob Sweezy, director of public
affairs for CMS, which is a division of the U.S. Dept. of
Health and Human Services.
Under government ID/IQ
rules, four firms were qualified to pitch for the work -
AED, Ogilvy PR Worldwide and GCI Group are the others. Sweezy
said Ogilvy and GCI pitched the work, but he wasn't sure
Ketchum, which has done
social marketing work for CMS in the past, is officially
charged with creating and developing a PR overlay campaign
to educate beneficiaries and promote the agency's 1-800-Medicare
line and medicare.gov. The firm will manage ad, media buying
and research work by Campbell Ewald, National Media, and
Public Opinion Strategies, respectively.
IPG DRINKS COLOMBIAN
The National Federation of Coffee Growers of Colombia gave
Interpublic its $9 million ad/PR account.
Colombia hired IPG's Sawyer/Miller Group in 1985 for damage
control work. The plan was to overturn the perception that
it was corrupt, and promote it as an eager U.S. ally in
the war on drugs.
The Federation will use IPG units Weber Shandwick, Sawyer
Miller Advertising, KRC Research and Future Brand in New
York; Powell Tate in Washington, D.C., and Rogers and Cowan
in Los Angeles.
DDB Worldwide created the Federation's "Juan Valdez"
character for the coffee growers. It handled the account
from the late `50s to 2001.
posts are open at Boeing, Carrier Corp., Pfizer and
Ernst & Young.
The searches are being handled by Korn/Ferry International:
Bob Woodrum in New York; Nels Olson, Washington, D.C., and
Don Spetner, Los Angeles. Main contact is Pepper Lunsford,
CLARKE EXITS PENTAGON
Pentagon spokesperson Torie Clarke is leaving her assistant
secretary of defense for PA post on June 20 for personal
reasons. Clarke, who had headed Hill & Knowlton's Washington,
D.C., office, called her tenure as advisor to Defense Secy.
Donald Rumsfeld "the best professional experience of
Rumsfeld credited Clarke for developing "countless
new methods to tell the story of our fighting forces."
She also helped bring their "courage, dedication, and
professionalism into sharp focus for all Americans,"
said Rumsfeld's statement.
Lawrence Di Rita, special assistant to the Secretary of
Defense, will take over for Clarke on an interim basis.
Clarke is the fourth high-level woman communicator to depart
the Bush Administration.
She follows Karen Hughes, a top White House aide, Mary
Matalin, who counseled Vice President Dick Cheney, and Charlotte
Beers, propaganda czar.
9-11 FAMILIES HIRE WASHINGTON
Ketchum's The Washington Group has been hired by 9-11 Families
United to Bankrupt Terrorism to monitor Congressional hearings
and activities related to the financing of terrorism.
The group has filed a $116 trillion class action suit last
year seeking compensation from three Saudi princes, Islamic
charities, Saudi bin Laden Group, and various banks for
their alleged connection with the terror attacks. The organization
is funded in part by its law firm Motley Rice.
The Washington Group team includes Carlos Bonilla, who
joined the firm in March after serving as President Bush's
assistant secretary for economic policy; David Crane, a
former aide to Sen. Trent Lott; Missy Edwards, ex-director
of development for the National Republican Senatorial Committee,
and William Burke, an aide to Rep. Patrick Kennedy.
QORVIS RAKES IN $1.4M FROM
Saudi Arabia, which supplied 15 of the 19 Sept. 11 hijackers,
paid Qorvis Comms. $1.4 million during its latest six-month
federal reporting period.
Saudi Arabia broke ads in the top 25 U.S. markets this
month to give Americans a "better perspective"
of the Kingdom, and highlight its "steadfast commitment"
to fighting terrorism. The ads also depict Saudi Arabia
as a "modern nation" with "normal people"
who are struggling against the scourge of terror.
Edition, June 18, 2003, Page 2
SEC CHIEF RAPS
and Exchange Commission chairman Bill Donaldson mounted
the bully pulpit and urged the media to examine the way
they cover financial news during his speech at the New York
Financial Writers' Assn. awards dinner on June 5.
the risk of literally biting the hand that fed me this evening,"
Donaldson told the assembled reporters to examine the role
they may have played in hyping the "bubble economy
that came to an abrupt halt."
got caught up in the boom of the `90s, according to the
SEC chief. "Even those with the highest standards got
carried away as the band played faster and faster."
boom "coincided with an unprecedented growth and evolution
of new media outlets and consumer dependence on the real-time
reporting of the financial news."
As the stock
market became more accessible, Donaldson said many people
who had never owned stock began to dabble in the market.
in turn, fed them "the latest hot tips and buzz about
future market movers, perhaps contributing to the false
sense of confidence that plagued many investors," said
believes the corporatization of the media also fed some
of the stock market hysteria.
He said corporate entities must produce a product-whether
electronic or print-that satisfies the demands of particular
market segments, as well as general mass audiences.
developed associated with "delivering a quality product
within the context of commercial demands."
to the media: "Turn around the looking glass and examine
the way you do your own business, and how you can learn
from the past."
MURPHY HEADS PR AT EADS
Diane Murphy, an aerospace and defense veteran who also
managed PR and ads for 30 high-profile political campaigns,
has left her D.C. firm for a top post at European Aeronautical
Defense and Space Co., the number two aerospace and defense
contractor in the world. Murphy takes on the role of VP
of communications and PR for North America at EADS, which
includes plane maker Airbus.
From 1977 to 1987, before founding her own firm, Federal
City Comms., she worked at Smith and Harroff PR, managing
communications for campaigns including Sen. John McCain
(R-Ariz.), Gov. John Sununu (R-N.H.) and Rep. Olympia Snowe
(R-Me.), among others.
She set up Federal City in 1987 with clients like Military
Times Publishing Co., IMAX Corp. and Lockheed Martin.
Murphy began her career at the Republican National Committee
and was a press aide to Rep. John Rhodes (R-Ariz.) for four
years when he was House Minority Leader.
GOTHAM PROFILES 'PR HEAVIES'
Gotham magazine's summer edition profiles 15 New
York "PR heavies" with questions from "Can
clients call you at 3 a.m.?" to "What is the worst
thing about your office?" Among the high-profile PR
pros the magazine queried are Dan Klores, Lou Hammond, Lizzie
Grubman and Steven Rubenstein.
Grubman told the magazine she finds summer weekends in
New York quiet and relaxing and said she wants to get more
corporate clients and extend the brand marketing division
of her firm, Lizzie Grubman PR.
Rubenstein, EVP of Rubenstein Assocs., says his dream assignment
is to convince the Academy Awards to come to New York. Klores
says clients are forbidden to call him after 10 p.m., ever
since Puff Daddy rang him at 2:45 a.m. after being arrested
in connection with a well-publicized shooting at the China
Club. Asked what client he wished he had, Klores quipped:
Susan Magrino, chairman/CEO of Susan Magrino Agency, says
the best event she's ever planned was the 75th anniversary
of Time, which featured President Clinton as a guest
speaker and "everyone who had ever been on the cover."
Desiree Gruber of Full Picture, Mathew and Louise Evins
of Evins Comms., and Leslie Stevens and James LaForce of
LaForce & Stevens, are among others profiled and photographed
in the magazine's "Deep Dish" section.
DAVIDSON WINS SCOTLAND
Laura Davidson PR has picked up the Scottish Tourist Board,
VisitScotland, account in a competition with Ruder Finn,
M. Silver Assocs., Quinn & Co. and Nike Comms. The firm
is to pitch Scotland's tourism "brands" (city
breaks, culture, golf and genealogy). The firm will organize
press trips and represent Scotland at travel shows in the
U.S. and Canada.
CEO Laura Davidson said the first-year budget of the three-year
program is $110K. LDPR has worked for the Australian Tourist
Commission, Novotel North America, and Carenage Bay Resort.
QUIZNOS REVIEWS FIRMS
Sandwich shop chain Quiznos is reviewing its various outside
marketing communications firms, including ads and PR, Stacie
Lange, VP of communications for the Denver-based franchiser,
told this NL.
Ogilvy PR Worldwide's Denver office is the PR incumbent
and is participating in the review, which encompasses a
total of 18 firms, Lange said.
In addition to Ogilvy, incumbents are Cliff Freeman &
Partners (ads), Zipatoni Co. (in-store promotions), and
Initiative Media (media planning and buying). Total billings
are in the $25 million range.
who was worldwide group director of Johnson & Johnson's
baby franchise growth platforms and marketing director at
McNeil Nutritionals, has joined Ogilvy PR Worldwide/D.C.
as senior VP.
Edition, June 18, 2003, Page 3
PR PITCHES GET
LOST IN JUNK E-MAIL
e-mail is making it harder for publicists to get
information to reporters.
who is travel editor of The New York Times, said
he has stopped opening any e-mail that looks like it might
be an ad. He advised the publicists to make sure the subject
line in their e-mail pitches says something different, or
else it may never get read.
it doesn't mean anything, I don't open it," he told
about 120 publicists who attended the Publicity Club of
New York's meeting on June 10. He said the subject line
should be "specific, clear and concise."
on a panel with Valarie D'Elia, travel reporter for NY1
News and WOR Radio; Melissa Bradley, travel and feature
editor of Town & Country magazine, and Paul Glader
and Paula Szuchman, who cover travel for The Wall Street
Journal's "Weekend" edition.
publicists should target their travel feature ideas and
stories to fit the Times' preference for "destination
oriented" articles. "Know what we do," he
told the publicists.
section's e-mail address is [email protected].
The fax number is 212/556-1604.
you mark it for a department or column, it will get to those
people," said Cormier, whose daughter is a publicist
at Ruder Finn.
the weekly travel section has dropped to an average of 19.4
pages, down from 22.8 pages in 2002, which was one of the
worst years ever.
number of pages, which is due to a drop in ad linage, is
making it more difficult for publicists to get stories in
the section, he said.
who joined the Journal in March from The New York Post,
where she was deputy travel editor, writes travel features
for the Weekend section, which is published every Friday.
story ideas and phone calls from publicists.
PR pitches are more effective when they are not just based
on what their client is doing, but in context with the rest
of the world.
does not mind getting phone calls, she prefers to get information
by fax (212/416-3521).
said she has gotten a lot of wrong information from publicists
in the past, but she still relies on them for news and to
give her access to presidents and CEOs of companies as well
as to provide statistics to back up their hypothoses.
Do Your Homework
writes a travel column, likes to work with publicists on
stories. He said they should come to him only after they
have done their homework.
can be helpful in providing facts for a story, he said,
citing as an example a recent article he wrote about bed
bugs, which was pitched to him by a publicist for Orkin,
the pest control company.
Glader said he got pages of facts for the story, which never
got published because the editor felt it was too negative.
Looks for Adventure
who also has a problem with too many junk e-mails, said
publicists should use regular mail to deliver information
and pitches to her. She is in T&C's editorial offices,
which are located at 1700 Broadway, New York, NY 10019.
covers a small segment of the travel market, Bradley said
it is important for publicists to take the time and effort
to target their pitches to a very select reader who is totally
passionate about travel, and views it as a lifestyle and
handles travel reports for several TV and radio outlets,
is especially interested in getting information about travel
deals and trends for her reports on NY TV1, a local cable
news channel, and a once-a-month segment that she does for
CNBC's "Squawk Box."
deals have to be "very, very good" to get on the
air, D'Elia said.
books guests for interviews for her syndicated two-hour
live listener call-in program about travel that she hosts
every Sunday evening on WOR radio, which is based in New
publicists should check out NY1's website to read the last
10 travel pieces she has done.
Bradley said they will go on press trips, but Cormier and
the two Journal reporters said not allowed to take sponsored
PCNY REELECTS HIMLER AS PRESIDENT
Peter Himler was reelected
president of the Publicity Club of New York for the
third year in a row. imler is a managing director of Burson-Marsteller's
U.S. corporate financial practice and executive VP of media
Beginning with Himler's two predecessors, Doug Simon and
Howard Bailen, the 63-year-old club, which fell on hard
times in the late '80s, has gotten back on a solid financial
footing through increased membership and greater attendance
at meetings and club-sponsored events.
The club's bylaws prohibit anyone from serving a fourth
consecutive term as president, according to Bailen, who
chaired the nominating committee and oversaw the election
on June 10.
Lisa Kovitz, who is a managing director of B-M's U.S. brand
marketing practice, was reelected first VP/programs.
She will continue to oversee the monthly "Meet the
Media" luncheon programs, which have been attracting
sell-out crowds for the past two years.
The other reelected officers were: second VP- Eric Wright,
who is employed by D.S. Simon, a broadcast PR firm; treasurer-Nancie
Steinberg, who manages PR for the City of Hope, and secretary-
Suzie Pileggi of Weber Shandwick.
news continued on next page)
Edition, June 18, 2003, Page 4
LENO BEATS LETTERMAN IN VIEWERSHIP
A much larger audience
is watching Jay Leno's " Tonight Show"
than David Letterman's "Late Show."
More than 6.3 million viewers watched Leno's program on
NBC during the May sweeps period compared to four million
viewers that watched Letterman on CBS, according to Nielsen.
Nielsen's report also shows Leno topped Letterman by more
than 60% among viewers 18-49 years old, a coveted demographic
group. In New York, about 299,000 viewers watched Leno last
month on Ch. 4, as compared to 197,000 who watched Letterman
on Ch. 2, according to Nielsen.
Adam Buckman, The New York Post's TV critic, said
Letterman's producers get more viewers by booking "more
"Few things on TV are more dull than movie stars promoting
their latest pieces of Hollywood-produced junk," said
Buckman, who also believes Letterman should spend more time
with reporters. "Leno does it-why can't Dave?"
KENO TWINS GET THEIR OWN SHOW
Leigh and Leslie Keno,
the 46-year-old twins who are the star appraisers on "Antiques
Roadshow," which airs on PBS TV stations, are getting
their own series.
Production has begun on the series, which is called "Find!"
The first of 26 planned half-hours is scheduled to premier
Oct. 6 on PBS stations.
Leigh Keno, a New York-based antiques dealer, said the
show will feature decorating tips from experts on how to
select and coordinate antiques.
Production of Find! is being supervised by Russ Morash,
who is executive producer of "This Old House"
and "Ask This Old House."
N.Y. DAILY NEWS SHIFTS EDITORS
was appointed metropolitan editor at The New York Daily
News. Previously city editor, he has replaced Dick
Belsky, who was named managing editor for features.
Jere Hester, formerly night city editor, was named city
46, who has been publisher of Yahoo! Internet Life Magazine,
The New Yorker and Elle, was named publisher
of Playboy, replacing James
43, has joined Rodale Inc. as editorial director of Prevention
magazine. She was editorial consultant.
who rejoined ABC in February, was named senior VP of ABC
News. He will oversee "Nightline," "This
Week," all editions of "World News Tonight,"
"World News Now" and "World News This Morning"
as well as ABC News' political unit.
previously editor-in-chief of National Jeweler, was
named editor of Investment News, a national weekly
newspaper for financial advisors, published in New York
by Crain Communications.
previously European film editor, was promoted by The
Hollywood Reporter to U.K. bureau chief, and Charles
Masters, formerly a Paris-based correspondent, has
been moved up to European features editor. Kemp is based
in London, and Masters remains in Paris.
65, who retired June 1 as editor-in-chief of GQ,
died June 9 at New York Hospital after suffering a stroke
at the Four Seasons restaurant.
NEW MAG COVERS IP COMMUNICATIONS
formerly of Computer Telephony Magazine, was named
editor-in-chief of VON magazine, a new publication
for people involved in the IP communications industry and
The magazine, which is scheduled to make its debut in September,
was created by Jeff
Pulver, founder/CEO of pulver.com
and the VON Conferences.
Grigonis said the magazine, which will address industry
issues, will have a special section called: "Products
that Work at Work."
Editorial offices are located in Melville, N.Y., at 115
Broadhollow rd., #225.
Grigonis, who is temporarily working out of his home, can
be reached at [email protected]
or at 973/497-1196.
COVER STORY TIED UP PR FIRM
FOR A YEAR
seven-page "Cover Story" report on Samsung Electronic
Co. in the June 16 number was an ongoing project
for HWH PR for several months. Lois Whitman, who runs the
New York-based PR firm, said the firm's staff spent "over
a year" working with BW on the story.
"We had to respond to at least 100 questions that
were e-mailed to us by the three reporters who were assigned
to do the story" about the achievements of the company,
which just six years ago was in financial trouble, said
HWH's staff also helped in arranging face-to-face interviews
with Samsung's top executives in the U.S. and South Korea
for BW's three correspondents: Cliff Edwards, in Ridgefield
Park, N.J., Monn Ihlwan, in Seoul, and Pete Engardio in
model Frederique, who was last seen on "Celebrity
Mole," will host a show for Scripps-Howard's Fine Living
"World Class with Frederique" is described as
a half-hour weekly magazine series "for sophisticated
viewers seeking an authoritative resource to take their
personal experiences to the next level."
The show is scheduled to make its debut this fall.
Edition, June 18, 2003, Page 7
'DECOUPLING' IS TOUGH SELL
the all-accredited Assembly of PRSA to allow non-APR members
to vote in that body is proving to be a tough sell for PRSA
Dvorak, president of the sixth-biggest chapter, Colorado,
with 493 members, told a PRSA teleconference on June 11
that the high cost of attending an Assembly is the problem,
not finding APRs.
record 64 leaders were on the conference, apparently attracted
by the white-hot topic of "decoupling" office-holding
from APR, which was discussed at length.
Colorado's Mary Pat Adams, faculty member at Colorado State
University, had strongly objected to the decoupling motion
presented at the 2002 Assembly, saying it "sends the
wrong message about APR."
cited an e-mail poll of chapter members that supported the
opposition of the Colorado board to decoupling. The poll
carried the message that the board was against decoupling.
decoupling motion was tabled at the Assembly.
told the teleconference: "It's hard to find delegates
for purely monetary reasons" and not because of a shortage
to the woes of PRSA board members who want decoupling for
Assembly delegates (but not for the national board or officers)
is the vote May 22 by the board of the Los Angeles chapter
saying it objected to decoupling. The chapter was in favor
of decoupling last year.
action would "diminish perceptions of the value and
credibility" of APR and "create the impression
of a reduced commitment" of the national board to APR,
said a lengthy statement.
president Reed Byrum, asked how sentiment was running among
the chapters, said many will institute their own APR rule
for delegates even if national drops the rule.
chapter leaders said their boards of directors had still
not made up their minds about decoupling.
national board, in a split vote, backed decoupling last
June but made no further statements in favor of it up to
and including the Assembly last year.
RE-ESTABLISHES VIDEO UNIT
& Knowlton has re-established a broadcast services operation
to offer clients VNRs, satellite media tours, public service
announcements and corporate videos. The firm has recruited
Chaz Godwin from Fleishman-Hillard to run the unit.
whose title is VP and director of broadcast services, has
created campaigns for Abbott Laboratories, Procter &
Gamble and Pfizer Consumer Healthcare. Marilyn Castaldi,
H&K's New York/GM, worked with Godwin while she headed
F-H's healthcare unit.
had an extensive broadcast operation, which saw a lot of
action during the Persian Gulf War on behalf on then client,
Citizens for a Free Kuwait. It was shuttered during the
turmoil that rocked the shop during the `90s.
ENERGY DEFENDS SYRIAN DEAL
Energy, the nation's No. 1 independent oil company, is being
branded a corporate pariah by a Lebanese-American group
that is upset with the contract that the Oklahoma City-based
company signed with Syria.
on May 31, announced that it and Gulfsands Petroleum of
Houston will pay Syria $17 million over the next four years
for the right to explore for oil in the northeastern part
of the country. Devon has an 80 percent interest in the
Haddad, president of the Lebanese-American Council for Democracy,
said the energy investment puts money "directly into
the hands of a terrorist-sponsoring nation." He believes
Syria is using Devon and Gulfsands to squash support in
Congress for the Syria Accountability and Lebanese Sovereignty
Restoration Act of 2003. That measure would ban U.S. contracts
with the Arab state until it ends its occupation of Lebanon,
and withdraws support for groups like Hamas. Syria has been
on the State Dept. roster of states sponsoring terrorism
Guidance from State
bunk, responds Devon spokesperson Brian Engel. He said the
U.S. State Dept. blessed the deal.
Engel said Devon sought guidance from the State Dept. before
it closed on the Syrian transaction.
State Dept. enthusiastically supported the transaction,"
he told this NL. Devon, he noted, is joining 230 other American
companies doing business in Syria. That roster includes
corporate titans such as ConocoPhillips, Microsoft and Disney.
Engel said Devon believes commercial transaction with Syria
is the best way to encourage liberalization of the country.
"It also is a way to encourage understanding and friendship
between the U.S. and Syria," he said.
said Devon does not use a national PR firm, opting for local
PR firms in New Mexico, Colorado and Texas. "We have
a very strong community outreach program, which is very
unusual in the energy business," he said.
IPR HONORS EDELMAN'S MORLEY
The Institute of
PR has awarded Michael Morley, Edelman PR Worldwide deputy
chairman, its Alan Campbell-Johnson medal for "outstanding
contribution" to the field of international PR.
IPR director general, called Morley a "visionary"
who foresaw the globalization before the term became a buzz
Morley was a journalist
when he joined London PR firm Harris & Hunter in 1960.
He opened Edelman's London office in 1967, and spearheaded
the firm's European growth during the 1970s, a period in
which Morley was honored Knight First Class, Order of the
Lion by the President of Finland.
Under Morley's supervision,
Edelman expanded into Hong Kong, Singapore, Shanghai, Sydney,
Mexico City, Sao Paulo and Buenos Aires during the 1980s.
Edition, June 18, 2003, Page 8
A dirty deal
has been struck among PRSA leaders
that illustrates the selfish politics that mar the governance
of PR's "premiere" organization.
21 past presidents who last year signed a petition blocking
the move to let students join PRSA directly (instead of
via its Student Society) are backing decoupling of Assembly
delegates from APR this year in return for the student initiative
again being blocked.
was behind keeping the initiative off the agenda last year.
The PR profs in the 240 colleges with PRSA-approved courses
do not want students in the other 3,700 colleges to benefit
feel that if students want to get into PR, they should transfer
to one of the PRSA-approved schools and enroll in their
courses. They don't want English, history, etc., majors
from other colleges learning about PR and PR job opportunities
and taking away scarce jobs from their PR students.
are 8,000 members of PRSSA but at least eight million undergrads,
many of them majoring in liberal arts and not having clear
PR employers favor such grads, feeling they can easily teach
them the rudiments of PR, especially if they have spent
four years taking difficult courses.
PRSA is up
to its old anti-competition tricks.
It got hit with a formal Federal Trade Commission order
in 1977 for banning members from pitching each other's accounts
and banning contingency fees.
call on the board to live up to its promise not to block
competition in any way. It should immediately decouple APR
from all office-holding including board posts, allowing
80% of its members to compete again. It should immediately
open itself to direct student membership.
board has sweeping powers and does not have to wait until
October for Assembly action. That is a cop-out.
When we asked
PRSA president Reed Byrum about the student motion,
he said that the 2003 Assembly already had a "full
plate" in considering decoupling the Assembly from
APR. This is odd. The 294 delegates are all APR, meaning
they're supposedly the best and the brightest of PRSA's
members. Yet they can only handle one issue at a time in
a full day?! The APR delegates also seem to be among the
poorer paid. Jane Dvorak, president of PRSA/Colorado, told
a leaders' teleconference June 11 that the cost of attending
a national conference is "exorbitant." This is
the real reason 25 chapters were not represented last year,
and not because there is any shortage of APRs, she said.
costs for a delegate, who must stay two extra nights, can
easily top $2,000. They pay the full registration fee of
nearly $900. Colorado, sixth biggest chapter with 493 members,
led the fight against decoupling last year. Byrum agreed
that many delegates are in low paying jobs. Dvorak also
noted that many APRs have lost their jobs and are now self-employed.
see the Society in terms of the titles they obtain from
it, which are used
in new business pitches, resumes, biographies, seeking promotions,
etc. With the departure of so many corporate members, the
bulk of members are now in healthcare, non-profit, education,
federal/local government, armed forces and similar jobs
where titles and credentials are key.
7,400+ titles and awards,
including 2,100 for the 110 active chapters (average of
20 titles each); 270 national committee and board titles;
17 national board members; 17 Foundation; 50 district; 170
sections; 340 Fellows; 4,300 APRs, and 196 awards (presented
June 5). Chapters also give awards.
is what the actives get from PRSA. They only want to hear
good things about the Society. They are not interested in
reforms or changes. But they are fiercely protective of
their titles and awards, particularly their APRs. This is
why PRSA is in such a battle with itself over decoupling.
in chapters across the U.S. are also aroused by any hint
favoritism to PRSA/New York.
It is keeping a low profile in the decoupling fight because
any hint that this is a New York initiative would doom it.
chapter, ousted from h.q. 12 years ago, has declined in
numbers since then despite the rich New York PR/IR market.
It lost its No. 1 title to the "National Capital"
chapter which actually draws most of its members from Virginia
and Maryland. Eleven board members work in Virginia, three
in Maryland and six in D.C., indicating the bulk of its
members are from Virginia. The PRSA h.q. staff is an oasis
of prosperity (steady at 48) although it's carnage outside
in the PR job market. But most chapters don't mind as long
as no senior New York PR pros work there.
of title mania is in the 2003 PRSA members' directory
where, for the first time, the listing of committees and
boards has been put right after national board members and
ahead of staff members and the Foundation board.
listings have been expanded from two to five pages.
Fourteen new "senior counsel" titles have been
created for Prof. Maria Russell (who got nine of them);
Cathy Lewton, three, and Ofield Dukes, two. The counsels
are given top billing over the regular chairs and co-chairs.
there used to be one chair, there are now two "co-chairs"
for seven committees and three "co-chairs" for