Edition, August 6, 2003, Page 1
TEXT 100 SNAPS UP FUJI
100 has edged Stanton Crenshaw Comms. for Fuji Photo Film's
$1 million+ U.S. PR account.
competition for its PR work was the company's first in its
22 years in the U.S. Edelman PR Worldwide, which handled
the account for two decades, was dropped earlier in the
review. Grey Global's GCI Group and WPP's Cohn & Wolfe
were also early contenders, before the field was narrowed
to Text 100 and SCC.
Jenkins, VP of corporate comms., told this NL several factors
were involved in the decision, but singled out Text 100's
pitch team - which included both top execs and the "people
who do all the hard work on the account to get the job done"
- as the "No. 1 selling factor for us." She pointed
out the firm's low turnover rate and programs that are geared
toward keeping staffers. Jenkins also noted Text 100's work
for IBM and Xerox as pluses.
was the right agency for another time," she said of
the parting incumbent. "After 20 years, I don't know
what firm wouldn't have difficulty challenging what was
always done and speaking about things differently."
aspect that she said Text 100 would focus on is the general
consumer's perception of Fuji as just a filmmaker. "We
are a technology company and a technology leader,"
she said. "But we don't think that we are at all perceived
that way to the degree we should be."
100 CEO Aehdmar Hynes said the account will be based out
of the firm's New York City office and a core team is being
BAINWOL SPINS FOR RIAA
Recording Industry Assn. of America has tapped Mitch Bainwol,
a former chief of staff to Senate Majority Leader Bill Frist,
to succeed Hilary Rosen as chairman and CEO. The well-connected
Bainwol also was executive director of the National Republican
Senatorial Committee. He had been running his own lobby
will spearhead RIAA's high-profile fight against digital
piracy as the trade group says it is collecting evidence
needed to prosecute file-sharers.
represents music divisions of Sony, Ber-telsmann, Vivendi
Universal and AOL Time Warner.
Rosen, a former lobbyist for Liz Robbins Associates, joined
RIAA in 1987. She has become a commentator for CNBC.
CENSUS BUREAU COUNTS ON B-M
U.S. Census Bureau has awarded a $1.2M contract to Burson-Marsteller
for help in devising a way to count the number of private
American citizens overseas.
importance of an accurate overseas headcount became a key
issue in the last presidential election, especially in the
hotly contested Florida race.
B-M will initially focus its outreach to Americans in Mexico,
Kuwait and France. The firm will provide information to
foreign media and groups with American members on how U.S.
citizens can participate in the 2010 census.
Census Bureau estimates that there are a least four million
U.S. citizens living outside this country. B-M operates
in 57 countries.
BELKIN LEAVES H&K FOR
Ed Belkin, who recently
counseled Ontario's Ministry of Health on how to deal with
the Toronto SARS outbreak, is leaving Hill & Knowlton
for a VP-communications spot at the Pharmaceutical Research
and Manufacturers of America. The move is effective Aug.
Belkin joined H&K's Washington, D.C., office eight years
ago, and counts crisis control for Egypt-Air in the wake
of the 1999 crash of Flight 990 as an accomplishment. He
also advised Botswana on battling its AIDS crisis.
Earlier in his career
as a radio newsman in Philadelphia, Belkin covered the Three
Mile Island nuke meltdown and the Legionnaires' Disease
stories. The 52-year-old pro was also senior communications
director for former Sen. Dave Durenberger (R-MN) prior to
his H&K stint.
Belkin will report to Richard Smith, who is PhRMA's senior
VP for communications and policy.
FTC LOOKS AT PRSA's APR RULE
The Federal Trade Commission
is looking at whether PR Society of America is unfairly
discriminating against the more than 15,000 members who
are not accredited by allowing only those 4,100 who are
APR to run for national office or vote in the Assembly.
This rule has been in
effect since 1975.
The Assembly this year
will be asked to "decouple" itself from the APR
rule, which will continue to apply to the 17 members of
the national board.
(continued on page 7)
Edition, August 6, 2003, Page 2
ANALYSTS, IR PROS TOLD
top analyst told investor relations specialists at their
annual conference to halt a number of abusive tactics including
trying to get analysts fired or trying to cut off investment
banking deals as punishment for negative research reports.
Shalett, CEO of Sanford C. Bernstein & Co., institutional
research and brokerage, told hundreds of members of the
National IR Institute at the conference in Orlando June
11 not to use "bullying techniques."
call up directors of research and try to get people fired,"
she said in the closing panel of the conference.
"Don't play into the conflicts of interest in the business,"
she continued, "by going back and saying `Analyst X
wrote a bad report...' and telling the CFO to call the banker
and say `We're never going to do banking with you again.'"
should be a Chinese wall for you too," she told the
IR people, referring to the supposed impenetrable barrier
between a brokerage's research and sales arms.
was on a panel with Consuela Mack, co-anchor of CNBC's "MarketWatch";
Paul Kangas, anchor of PBS's "Nightly Business Report,"
and John Bogle, founder of The Vanguard Group, investment
Thompson, paid president of NIRI, and moderator of the panel,
noted that Enron, Worldcom and other scandal-ridden companies
employed NIRI members.
Them Do Their Job
given a chance to make general statements, said she had
one overall message for IR people: "Don't court the
sell side" (analysts for brokers as opposed to analysts
for institutions of the "buy side").
said the analysts should be allowed to "do their job"
without pressure from IR people.
them have their opinions," she advised.
She said IR people should give data and provide feedback
to analysts but should "not try to convert them"
or try to "get them to write a report that mimics the
CEO's script word for word and then send the kudos off to
the director of research that `Oh, that's a great analyst.'"
continued Shalett, "That's not a great analyst. That's
a horrible analyst."
said analysts are supposed to have different viewpoints
of the ways Shalett said she knew her analysts were doing
a "good job" was when she got a phone call from
an IR person, CEO, CFO or an investor saying, "That
is the most horrible report I've ever seen. It doesn't agree
with management. The analyst didn't do any work..."
always comes down to the analyst had a different forecast...that
is what an analyst is supposed to do."
ended her speech with, "So don't use bullying techniques."
relations appears to have stabilized" after eight declining
quarters, announced Omnicom CEO John Wren during a July
29 earnings teleconference.
Ketchum, Porter Novelli, Brodeur, Gavin Anderson, Clark
& Weinstock and Cone registered a 1.4 percent hike in
combined revenues to $249 million during the quarter. That
enabled OMC to report that PR first-half revenues rose 0.2
percent to $474 million, which is 11.6 percent of OMC's
$4.1 billion revenues.
Weisenburger, CFO, appeared more upbeat than Wren concerning
PR's prospects. "PR has turned the corner," he
Omnicom reported a two percent rise in second-quarter net
income to $191 million on a 12 percent jump in revenues
to $2.1 billion. For the six-month period, OMC's earnings
rose one percent to $319 million, revenues were up 12 percent.
VSA HAILS CAESAR
French defense contractor
Giat Industries is paying Van Scoyoc Assocs. $240,000-a
year to convince the Pentagon it needs to buy its "Caesar
52 Caliber Truck Mounted Artillery System" for the
Army's Stryker Brigades and National Guard.
Marlin "Buzz" Hefti, VSA's VP, admits in a memo
to Albert Cavaco, Giat's VP-international business, the
task won't be easy. He describes a "delicate effort
because of the political climate" in Congress due to
"significant policy differences between France and
the U.S. regarding Iraq." He says part of his push
for the Caesar will highlight the advantages the system
"would have provided the Airborne forces deployed in
Operation Iraqi Freedom."
VSA envisions a two to
five-year program for the Caesar.
USPB PICKS O&B'S BRAIN
U.S. Potato Board is asking
Osborn & Barr (St. Louis) for creative ideas to help
the Denver-based trade group confront the crisis stemming
from the decline in french fries sales.
O&B, which has commodity
experience via work for the Cattlemen's Beef Board, National
Pork Board and United Soybean Board, will be asked for concepts
aimed at opinion leaders and consumers, according to Meredith
Myers, a USPB spokesperson. She said the resulting campaign
will be executed by Fleishman-Hillard. F-H picked up the
$1M USPB account from sister Omnicom firm, Ketchum, in December.
F-H's Susan Mesnick, Ketchum's
Shelly Roth, BG Communications' Betsy Gullickson, who had
headed Ketchum's global food and nutrition group, and Linda
McCashion, VP-PR at USPB, were among those attending a USPB
french fries summit in Denver on July 7. That meeting included
Frank van Schaayk, CEO of McCain Foods USA's potato business;
James Munyon, president of J.R. Simplot Co., and Jeffrey
DeLapp, president of Con Agra Foods' specialty potato products
Edition, August 6, 2003, Page 3
GUESTS WHO FIT THE NEWS
at CNN, MSNBC and Fox News Channel, who spoke at a July
23 luncheon meeting of the Publicity Club of N.Y., said
their programs are built around guests who are connected
to the news.
who is senior news producer for MSNBC, said one of the great
challenges for a booking department is finding "new
faces, and new takes on the same old stories."
is based in Secaucus, N.J., handles bookings for MSNBC's
daytime news programs. He urged the publicists to "watch
the broadcasts, look at the kind of guests that are on there
and, if you have somebody that fits that profile, then pitch
the publicists to "carefully follow the news, watch
the flow of news stories and then think about the kinds
of people you have that would add to the story, give depth
to it, analysis, any way that those stories cross over."
it's being creative in coming up with ways to make your
people fit that news story," said Tanaka, who is especially
interested in first-person accounts. "Anybody that
is involved in a news story, we are clearly interested in."
Wants a News
executive producer of CNN's "American Morning,"
said the three-hour, early morning weekday program is a
hard news show.
Even the feature segments are meant to have a news peg or
a seasonal peg, she said. Bookers, she said, are interested
in getting guests who "fit in a news story."
she said Joe Wambaugh, who has written a new fictional book
on arson, was booked as a guest for a story about the serial
arson cases going on in Washington, D.C.
was a great guest, a good fit, articulate, and had a lot
to say. That was a good way of taking a small but interesting
news story and finding an interesting booking," said
Lewis, who pointed out the program is staffed to run 24
hours a day, five days a week and on weekends.
you're pitching, you should pitch to our booking department
directly," said Lewis, who noted Jamie Zahn is head
of the booking department for American Morning. Zahn is
located in CNN's New York bureau.
we're also always looking for great human-interest stories,
great personal stories," said Lewis. "Basically
we like a guest who is a fresh face, but somebody who really
is articulate and knows how to express a point of view or
a particular take in shorter, rather than longer, sentences.
Morning TV has a faster pace."
to Beef Up Bookings
speaker on the program was Andy Dallos, a former publicist
for ABC Sports, who joined the Fox News Channel in January
as producer of two weekend programs, "The Big Story
with Rita Cosby," which is on Saturday nights at 9
p.m. (ET), and "At Large with Geraldo Rivera,"
which is on Saturday and Sunday at 10 p.m.
his job is to "beef up" bookings on both programs,
which cover topics ranging from newsmakers to authors to
celebrities to human interest.
the reason he works Monday thru Friday is "in the hopes
that you folks will call me and introduce yourselves and
we can beef up our coverage."
phone calls and e-mails from publicists. "My feeling
is that it may not be a pitch that's appropriate but down
the road, if we're in touch, it's going to be a payoff at
the end," said Dallos.
He said Cosby "loves to meet people so I would encourage
you to call me. She loves to get out there and have lunches
and meet people and talk to people on the phone."
Blog of Death is a new website (www.blogofdeath.com)
started by Jade Walker, who formerly produced the obituary
section for The New York Times On The Web until she
left in April.
site is one of many obituary sites springing up online to
fill a growing interest among Internet readers, according
to Joan Concilio, a reporter for The York (Pa.) Daily
is based in Seattle, picks and writes the obituaries, which
are published for free on the site. She told Concilio her
standards for choosing who to profile are: Did the person
live with passion? Did they accomplish great things? Did
they touch other people? Did they contribute something to
the world that was previously missing?
Szuchman, who writes features for The Wall Street
Journal's "Weekend Journal" section, said
it is always great when someone pitches her an idea that
is already fully formed.
with an idea based on what your client is doing, but not
just what your client is doing. Put it in the context of
the rest of the industry, and of the word-the newsier, the
better," said Szuchman.
likes to get some industry statistics, "because what
I'm going to do when I write the story is call all those
companies and organizations that come up with those statistics
that are going to back up my thesis."
"Basically do my job for me," said Szuchman, who
prefers to get pitches by fax at 212/416-3521.
Barnett was named director of photography at Newsweek,
overseeing all aspects of the magazine's domestic and international
Evans, co-founder of iVillage, has resigned as editor-in-chief
of the media company, which operates iVillage.com, Women.com,
Public Affairs Group, and other information services for
news continued on next page)
Edition, August 6, 2003, Page 4
NEW EDITORS TAKE OVER AT N.Y.
Keller, who took over as executive editor of The New
York Times on July 30, has named two new managing editors
to fill the vacant position.
Abramson, who is Washington, D.C., bureau chief, was named
managing editor/news, and John Geddes, a former reporter
for The Wall Street Journal, was appointed managing
28-member in-house committee, headed by assistant managing
editor Allan Siegal, which was formed to look into the Jayson
Blair scandal, has proposed several reform changes, including
the appointment of a public editor to handle reader complaints
and criticisms in a formal way, an annual performance review
for every news staffer, and a system for each desk to track
errors and monitor performance of mistake-makers.
committee also urged tighter use of stringers and freelancers,
and the use of a resume vertification service.
Siegal committee said the "Blair debacle represents
a failure of communication, command and discipline."
anonymous "white-haired flack," who advised Howell
Raines and Arthur Sulzberger Jr. on how to deflate the Blair
crisis, also sent his first memo to Keller, giving him 10
suggestions on "how to make sure your story keeps getting
memo writer's first recommendation to Keller was to "actually
write" his obituary, and then edit it every six months.
writer said Keller has the skills to get the job done, but
"if you don't exercise all of those skills, the archives
of the Times will one day hold the obituary of a nice, talented
man who supervised the process of the world's premier newspaper
slipping back into the pack."
was urged to promote and protect stars as well as "poach
a couple of established stars."
"No, don't play favorites. While great newspapers will
continue to ride on the shoulders of their newsrooms, their
circulation will increasingly be driven by their stars."
was praised for getting David Brooks, a conservative editor,
to write for the Times' op-ed page.
Brooks move is brilliant, not only adding firepower but
also protecting your right flank," the memo said.
TV NEWS SHOWS REACH FOR THE
The news divisions at
ABC and NBC are turning to entertainment news programs for
help in landing interviews with celebrities.
which is owned by NBC, recently aired co-anchor Pat O'Brien's
interview with Ben Affleck and Jennifer Lopez on "Dateline
NBC," and ABC News has reached an agreement to share
celebrity chats with another syndicated program, "Entertainment
Andrew Tyndall, a news consultant and president of ADT Research,
said the celebrities, who are "big gets," know
that everyone is after them and want the most they can get
from their interviews. "They want to be everywhere
on the week of the release of their big movie," said
big interview gets exposure on morning shows as well as
on prime time," said David Bauder, who covers entertainment
for The Associated Press.
Access Hollywood and Entertainment
Tonight are additional bargaining chips; networks can also
entice the stars with airtime during the period between
the evening news and prime time, said Bauder.
BRANCACCIO TAKES TV GIG
David Brancaccio, host
of Minnesota Public Radio's business program "Marketplace"
for the past decade, will leave the program in August to
become co-host of public TV's public affairs series "NOW
with Bill Moyers."
David Brown, who is the
current Marketplace senior producer, will take over as host
on Sept. 1.
J.J. Yore will remain as executive producer of Marketplace,
which is produced in Los Angeles in association with the
Univ. of Southern California.
second issue of Dieve, a men's interest publication
for African-Americans, has been published by Troy Evans
and James Gilbert.
The two former business
school classmates, who started Dieve a year ago, launching
the first issue nationally, decided to focus the new issue
solely on readers in Atlanta, where they are based. Dieve
has about 1,000 subscribers nationwide.
They believe they have
tapped into a niche within the men's interest publications,
or "lad mags."
Debra Duncan Show," a locally produced talk
show that has aired on KTRK-TV in Houston for the past four
years, is being taken off the air and replaced by Wayne
Brady's nationally syndicated talk show. The final episode
of Duncan's show will air in September.
Wendy Granato, executive
producer of TDDS, believes talk shows are not as popular
as they once were. "I think we may be seeing the beginning
of the end of talk shows," Granato told The Houston
Mischief" is a new food and wine talk program
on KBME radio in Houston.
The show, which airs each
Saturday from 11 a.m. to noon, is co-hosted by John DeMers,
food editor of The Houston Chronicle, and journalist
Restaurant industry pros
are booked as guests on the program, which has been well
received in Houston, and may be syndicated nationally.
Edition, August 6, 2003, Page 7
FTC LOOK AT PRSA
(continued from page 1)
J. Friedman, attorney at the FTC, wrote to the O'Dwyer Co.
July 24 that federal antitrust statutory prohibitions are
"intended to ensure that the marketplace provides consumers
with a choice of products and services at competitive prices
and quality levels, free of artificial restraints on competition."
said the issue of PRSA's treatment of its non-APR members
has been forwarded to the FTC's Bureau of Competition where
it will receive "careful consideration."
determining whether to take enforcement or other action
in any particular situation, the Commission may consider
a number of factors, including the type of violation alleged;
the nature and amount of consumer injury at issue and the
number of consumers affected; and the likelihood of preventing
future unlawful conduct and securing redress or other relief."
Decree in 1977
signed an FTC consent decree in 1977 after the Commission
charged that "for many years up to and including the
present, PRSA and its members have engaged in a combination,
conspiracy and common course of action to restrain the aforesaid
FTC objected to articles in the PRSA code that barred contingency
fees for PR services and that said members were not to "encroach"
on the employment of other members.
counselor member who sought another member's account could
be charged with an ethical violation.
said that it has satisfied all the conditions of the 1977
decree and that the PRSA bylaw limiting office-holding to
APRs is not anti-competitive and has nothing to do with
the 1977 decree.
PR LEGEND McCRARY DIES AT
McCrary, 92, who ran his own PR firm for many years in New
York while co-hosting two radio talk shows and writing a
syndicated newspaper column in The New York Herald Tribune,
died July 29.
helped Dwight Eisenhower get elected president. Among his
firm's clients were The New York Herald Tribune, developers,
builders and entrepreneurs like William Zeckendorf, William
Levitt and Sam LeFrak; Cris-Craft, Learjet, and the government
1959, McCrary produced a "typical American house"
exhibit for his client Herbert Sadkin at the U.S. Exhibition
in Moscow. The kitchen and house became the scene of the
famous debate on the merits of capitalism between Vice President
Richard Nixon, the official American host, and General Secretary
Nikita Khrushchev of the Soviet Union.
Safire, who was working for McCrary's firm, and later a
Nixon speechwriter and now a columnist for The New York
Times, got the two men into the kitchen. The photographer
Elliot Erwitt of Magnum took a photo of Nixon poking the
Soviet leader in the chest.
'FRIENDS OF COAL' TAPS CRA
Ryan Assocs. is spearheading a five-year campaign to position
the coal industry as a responsible and safe neighbor in
mining regions like West Virginia and Kentucky.
drive, which seeks to build grassroots support for mining,
is bankrolled by the industry-backed Friends of Coal with
a current budget of around $1 million, according to firm
president Charles Ryan.
coal industry and the Bush Administration have been battered
by environmental groups which say pollution and land destruction
are rampant in coal mining practices, especially a controversial
process called mountaintop mining where coal is excavated
from mountain peaks.
told this NL those reports are in part due to the industry
not effectively getting its message and the reality of its
"The coal industry felt that it needed to more intensely
tell its story," he told this NL. "There is a
lot of support state-wide at the grassroots level for the
coal industry and that voice hadn't really been heard."
Va.-based CRA is overseeing PR, interactive, grassroots
and advertising efforts.
of FoC include the American Coal Foundation, the Kentucky
Coal Assn., National Mining Assn., and Ohio Coal Assn.,
SENATE PURGES CLA FROM BOOKS
The Secretary of the Senate
has officially "deregistered" the Archdiocese
of Washington as a client of the CLA Group.
Pam Gavin, on July 28,
"put on the public record" a letter from CLA CEO
Laurence Socci saying that his firm never represented the
Church. He told Gavin he was unaware of the Lobbying Disclosure
Act registration,-claiming his firm worked for the Church
on federal school vouchers and "investigations of the
Catholic Church"-until contacted June 24 by this NL.
Socci noted that he personally
did volunteer work for the Church, and participating in
its "Lobby Day."
The filing, however, was
made by a former employee, he said. "I would like to
make very clear that I did not authorize the filing of this
registration," underscored Socci.
Gavin also filed a letter
from Kevin Farrell, Auxiliary Bishop of Washington, saying
that CLA "does not and has never represented the Archdiocese.
McINTYRE JOINS GRASSROOTS
Bill McIntyre, a former
spokesperson for the National Rifle Assn., has taken the
VP-strategic communications & PA post at Grassroots
Enterprise. He joins from Burson-Marsteller's Direct Impact
Mike McCurry, the former
Clinton White House spokesperson, founded GE in 1999 as
on online public affairs/advocacy firm. GE represents the
Episcopal Church's effort to "activate people in the
pews," Campaign for Tobacco-Free Kids, and TechNet.
Edition, August 6, 2003, Page 8
panel of reporters at the National IR Institute conference
June 11 pleaded for more financial and economic education
anchor of PBS's "Nightly Business Report," said
PBS has distributed to high schools 60,000 tapes of 30-45
minutes on 32 subjects such as the stock market and real
Mack, co-anchor of CNBC's "Market Watch," said
she has been devoting part of her show to education for
NIRI president, chimed in that he serves on the board of
the National Council for Economic Education and that it
has a program "that is doing some pretty exciting things"
at the high school level. NIRI provides "some funding"
there is a great need for financial education and particularly
for financial reporters. The NIRI panelists blasted
the chaos of "pro forma" earnings put out by IR
people. They condemned companies that refuse to comment
on gyrations of their stock. Thompson noted Enron, Worldcom
and other scandal-ridden companies had NIRI members.
NIRI, with $5 million or so in its treasury, have an educational
program for reporters like those of the New York State Society
of CPAs and the New York State Bar Assn.?
in June a two-hour class with reporters from major media
put on by the New York CPAs. It was one of a series. We
heard accounting principles discussed and were able to ask
questions of a CPA. The group has helped us and no doubt
many other reporters on numerous occasions. It refers us
to CPAs with knowledge in specialized areas.
The New York
State Bar Assn. has seven staffers who help reporters on
more than 50 types of law. The group, to which 70,000 New
York lawyers belong, fields 350-400 reporter requests a
NIRI in 33
years has never had an on-staff PR person and refuses even
to sell its directory of members to the press. We asked
it to build a financial glossary on its website but it said
it doesn't do that sort of thing. It opposes companies giving
analyst reports to reporters. Some analysts already do this
on their own.
for financial explanations was never more evident last week
when Omnicom announced a 0.75% "sweetener" for
its $900 million "zero interest" bonds. A half
dozen letters went up on the Yahoo! OMC bulletin board trying
to figure out how the value of the stock affects the value
of the convertible bonds. There was no one from OMC to help
them or help reporters. No such person exists at OMC, WPP
Group, Interpublic, Publicis, etc.
No. 1 state for corporate charters, has one for $89 for
non-profit groups like PRSA that can be obtained
via a five-minute phone call to the Secretary of State's
This would let PRSA Assembly delegates meet by phone or
web, saving them thousands of dollars in travel/hotel bills
and putting some democracy back into the Society. PRSA leaders
often say their hands are tied because they must wait for
the annual Assembly which New York law says must be attended
Federal Trade Commission, in a letter to the O'Dwyer Co.,
has said it may look at whether PRSA has unfairly discriminated
against its non-APR members by not letting them vote in
the Assembly or hold national office.
even speak at it. We hope the FTC takes PRSA to the woodshed
just like it did in 1977 after the Assembly refused to change
the PRSA code that barred contingency fees and members "encroaching"
on another member's employment. PRSA was forced to sign
a consent decree. PRSA did not accept the FTC's reasoning
but said it signed because it didn't have the funds to fight
APRs have told us that the non-APRs are represented by APRs.
Numerous statements by the APRs, including those on the
PRSA website (where a well-hidden "debate" has
attracted only 16 letters), show they basically have contempt
for non-APRs as unmotivated, uncommitted, unprofessional,
officers, meanwhile, have refused to print a letter on the
decoupling issue by member Stuart Goldstein. It printed
one Goldstein letter in the July Tactics that said
APR "has no relevance to the real world." His
second letter calls on PRSA to "articulate a compelling
vision for the future," opening up discussion of PR
issues surrounding Enron, Sarbanes-Oxley, etc. Obsessing
about APR "ignores the fact that the rest of the world
has moved on," he wrote (www.prsa.org/_News/leaders/articles04.asp).
is PRSA Ethics Month.
We wonder where
the ethics of PRSA were in 1994 when we found the Society
was copying and selling an estimated 7,000 articles and
chapters of books each year without the authors' permission.
purchased 11 "loan packets" and found 52 articles
copied in whole from our magazine and newsletter. The
invoices said PRSA was "precluded from making copies
of this original material for you."
that as a library it was making "fair use" of
our materials and those of dozens of other authors.
Guild labeled this argument "absurb." The
packet on "PR Contracts" had 10 articles from
the O'Dwyer magazine and 31 articles from such sources
as the New York Times, Advertising Age, Wall
Street Journal, USA Today and Nation's Business.