Edition, August 13, 2003, Page 1
SOUTH AFRICA RETURNS TO PMA
Martin Assocs. has picked up the six-figure South African
Tourism account as the country parts ways with Patrice Tanaka
& Co. after two and a half years, a staffer at SAT's
New York office told this NL.
Conn.-based PMA handled the account before PT&Co. took
it over in a 2001 review that included BSMG Worldwide and
Lou Hammond & Assocs.
work for SAT previously billed at a minimum of $15,000/mo.
PT&Co. pulled in $420K from the account for the first
half of 2002.
said its parting was amicable. "They basically revamped
the way they did business," John Frazier, president
of PT&Co., told O'Dwyer's. "When
we were hired two and a half years ago, we reported directly
to the New York office and had the ability to get things
done. Then a new team came in and pulled all their country
managers back to Johannesburg. That became problematic and
the new process didn't really work that well for us."
said South Africa has seen a boost in tourism from the U.S.,
Europe and Asia post-9/11, despite not running any advertising.
CARUSO HEADS PR AT L'OREAL
Rebecca Caruso has been
named to take the PR reins at L'Oréal USA with the
planned retirement of John Wendt, executive VP of corporate
and public affairs, later this year.
Caruso, as executive VP/corporate
communications and external relations, leaves a VP/corporate
communications post at toy retailer Toys "R" Us.
Pamela Alabaster, senior
VP-corporate communications, and Ed Bullock, VP-diversity,
report to Caruso. Alabaster told this NL Wendt agreed to
stay on for a six-month transition period. He plans to retire
Prior to Toys "R"
Us, Caruso was director of media relations and U.S. communications
during an eight-year career at McDonald's.
Tutwiler returns to the State Dept. at the end of
the month to become propaganda czar. She succeeds ad woman
Charlotte Beers who stepped down in March due to health
reasons. Tutwiler had served as Assistant Secretary for
PA during the first Bush Administration. She recently shifted
from her Ambassador to Morocco post to help the U.S. handle
media in Baghdad.
VISA'S CARMICHAEL SHIFTS TO
Carmichael, who was executive VP in charge of corporate
relations at Visa USA, has become a partner at The Brunswick
Group. She will be stationed at the firm's Washington, D.C.,
She joined Visa in Sept.
2001 and handled its corporate communications, media relations,
PR and PA duties. Carmichael sat on Visa's executive management
committee and reported to the CEO of the financial services
Prior to Visa, Carmichael
served more than a decade at Dow Corning, and made her mark
handling PR during that company's restructuring and the
controversy regarding silicone breast implants.
BG&R PRESCRIBES PhRMA'S
The Pharmaceutical Research
& Manufacturers of America is seeking guidance on the
Medicare/ Medicaid reform battle from Interpublic's Barbour
Griffiths & Rogers public affairs unit. The House and
Senate approved a prescription drug benefit for Medicare
recipients in June, and negotiators hope to iron out the
final version of the bill in the Fall.
Michigan Senator Debbie Stabenow (Dem.) is trying to convince
colleagues to support the House bill that would allow Americans
the right to import cheaper drugs from Canada, a move bitterly
opposed by PhRMA. The trade group claims that reimportation
will flood the U.S. with "unapproved, adulterated,
contaminated, or counterfeit" drugs, and distracts
legislators from the overall Medicare reform debate.
PRSA PICKS RUSSELL OVER STEVENS
The PRSA nominating
committee, meeting Aug. 9-10 in Chicago, picked PR professor
Maria Russell of Syracuse University as nominee for treasurer
over New York counselor Art Stevens. The post almost always
leads to president of PRSA.
Phil Ryan, also
a New York counselor, lost his bid for renomination to the
board as did counselor Jeffrey Seideman, of Newton, Mass.
had generated controversy because her name was placed above
nine committees and boards in the 2003 PRSA Blue Book
of members as "senior counselor" to them.
The committees also
have board liaisons who are not named in the Blue Book.
Russell said the positioning of her name at the top of the
committees and boards made it look like she was in charge
(continued on page 7)
Edition, August 13, 2003, Page 2
Grubman doesn't write a lick, abhors press releases and
leads a low-key work-intensive life, rising at 4:30 or 5:00
in the morning to read the national papers and turning in
around 10:30 on an average night. That's what she told about
150 people at the Le Parker Meridien Hotel on Aug. 5.
She warned PR hopefuls attending The Learning Annex event
that the field is not for everyone and is often misconceived
as a ticket to parties and glamour. "You can learn
the nuts and bolts of PR, but it's not for everybody,"
she said. "A lot of PR work is menial. Stuffing envelopes,
stamping, making copies. A common misconception is that
PR is a party scene, when it is clearly a business. PR is
sales and not everybody can sell something."
don't believe in the press release," she said. Grubman
says her firm customizes each pitch to the journalist being
gaining press coverage, Grubman said too much hype is a
bad thing, adding she doesn't subscribe to the theory that
any PR is good PR. She said about one hit a week in media
is more than enough for a client.
said many reporters have become her close friends in her
ten or so years in PR.
rapped PR pros who promise more than they can deliver, criticizing
long proposals firms give to potential clients outlining
coverage that would never happen. "A lot of PR people
get a bad rap because they're not honest," she said.
said she limits proposals to a page and a half, only reiterating
what was said in the initial meeting with a client. Once
signed, she said her firm gives clients a weekly status
report, keeps in constant communication and never promises
more than it can deliver.
noted a mention on Page Six of the New York Post,
for example, can often increase reservations at a restaurant
tenfold. Grubman also marveled at the coming of age of the
Internet, singling out the numerous links on the Drudge
Report and sites like Fashion Wire Daily as good media resources.
She recommended the odwyerpr.com website when asked about
covering the PR industry.
the 2.5-hour Q&A session, she did not mention the 2001
hit-and-run incident in the Hamptons which landed her in
jail, and some questions submitted by the audience were
not read by moderator Michael Katz, a manager for actors
and entertainment talent. Grubman was escorted in under
bodyguards and the audience was asked to remain seated while
she left by a side staircase and departed in a black SUV.
York Attorney General Eliot Spitzer has dropped his probe
into the July 29 ouster of Merrill Lynch vice chairman Thomas
Patrick, 60. The informal investigation centered on whether
Patrick, who once oversaw communications and PA at the investment
banker, okayed a $75K payment to fund a "smear Spitzer"
documentary supposedly being prepared by TV journalist Bill
Kurtis. That broadcast was to show how Spitzer "overreached"
in his aggressive effort to regulate Wall Street, which
has earned him political points in New York.
said it paid Chicago consultant firm Cambridge Group $75K
last November for a video tribute that Kurtis is preparing
on the Chicago Symphony, and not for a program slamming
the AG. CG forwarded that amount to Kurtis.
New York Post, which broke the anti-Spitzer broadcast
story, said Merrill made the payment to CG at about the
same time that Kurtis was meeting with Patrick, former Merrill
PR chief Paul Critchlow and global markets chief Arshad
CEO Stan O'Neal, who has been in post for about a year,
fired Patrick in a power struggle last week. Patrick wanted
O'Neal, 51, to name Zakaria the No. 2 exec at Merrill. O'Neal,
on July 23, named Jason Wright, 42, to succeed 56-year-old
Critchlow, who becomes counselor to the chairman and vice
chairman-public markets. Wright and Critchlow report to
has dropped his Spitzer documentary plans. The AG's office
dropped the probe because it says Merrill has now addressed
whatever "inappropriate behavior" that might have
TOBACCO CO. OFFERS
FREE CIGS TO CELEBS
a New York-based company headed by Patrick Carroll, is offering
a free lifetime supply of its new Colombian-made cigarettes,
called Legal, to celebrity smokers as part of a guerilla
marketing campaign to raise the public profile of its brand,
which was launched last March.
The company, which
is also behind the Right to Smoke Coalition, a group organized
to fight bans against public smoking, said it was seeking
to "seed" its cigarettes with adult celebrities.
The Associated Press
said the offer was made to publicists through a web-based
network subscribed to by hundreds of PR agencies.
PR for Legal is
handled by Vorticom, a New York-based firm opened by Nancy
Tamosaitis after she left Mansfield Communications' New
The 40-year-old Tamosaitis, who has written four books,
including "The Joy of Cybersex," which was a best
seller when it was published in 1993, had been New York
manager of Ogilvy PR's technology practice prior to joining
Mansfield, a Canadian-owned firm.
the AP that Freedom paid covert actresses, called "leaners,"
to smoke the cigarettes in Manhattan bars and nightclubs
for several weeks this spring in an effort to promote the
As of July 7, no celebrities, other than a group of clothing
designers, have accepted Freedom's offer, Carroll told the
AP. He stressed the company was not seeking celebrities
who appeal to children.
Edition, August 13, 2003, Page 3
HOT TV NEWS TOPICS
who is the nightside reporter for CBS-46 (WGCL-TV) in Atlanta,
said the hottest TV news topics are stories that "we
stories "we perceive that people are talking about-or
will talk about after seeing it on our newscast. From a
mother killing her own children or a police shooting...to
a Braves no-hitter or a movie premiere.
that are `not hot' for us include anything that you can't
shoot video of and put on TV," Powers told iCD Media,
in Alpharetta, Ga. The video firm featured Powers as its
guest columnist in the July issue of its newsletter, called
He said the
best time for PR people to get him is between 3 to 3:30
p.m. on weekdays. "That's usually the time right after
our daily afternoon editorial meetings and before I hit
the street for my story that day," said Powers.
He said e-mail
and phone messages and faxes are all great ways to get information
to him. However, "sometimes I'm right out the door
on breaking news, though, so I don't always have a chance
to check e-mails and my phone," said Powers.
he has "on-going relationships" with many PR pros
in Atlanta. "The good ones take care of you making
sure you get what you need. Building that relationship with
reporters is key."
PRODUCERS WANT PR PROS TO
TELL THE TRUTH
A producers roundtable meeting, featuring a panel of TV
show producers, attracted a sold-out crowd of 150 publicists
for a meeting of the Entertainment Publicists Professional
Society that was held in New York on July 30.
The panelists included Steve Cohen, "The Early Show"
producer; Lori Teig, senior talent booker for "Living
It Up with Ali and Jack," a variety show, premiering
Sept. 15; Lisa Mateo, entertainment producer for "WB11
Morning Show," and "The Today Show" producers
Tim Bruno and Meredith Klein.
Cohen said publicists should "tell the truth"
when pitching their clients, a sentiment shared by the other
producers, according to Ellen Lebowitz, a publicist who
attended the meeting. She said the panelists also asked
the publicists to "please do not stalk them,"
and to be creative and realistic with their pitch.
All of the panelists prefer pitches by e-mail.
Mateo reminded the group to "send clips as soon as
you pitch." She said her show "loves to promote
Bruno said entertainment and celebrities are booked far
in advance. "Be sure to disclose if your client is
a paid spokesperson for a product because they do not allow
any paid celebrity spokespeople on The Today Show,"
Teig, who is senior talent booker for her show, looks for
personalities who can "talk on camera."
AUTOMOTIVE NEWS CHANGES BEATS
Richard Johnson, 49, founding editor of London-based Automotive
News Europe, has returned to Detroit to assume a senior
editorial role at Automotive News.
Arjen Bongard, 48, has replaced Johnson as editor of ANE.
Bongard most recently was head of the Dow Jones European
newswires operation in London.
Kathy Jackson, 53, has joined AN bureau in Los Angeles
to cover a beat that includes American Honda Motor, Mitsubishi
Motors North America and Nissan North America.
K.C. Crain, 23, who has been covering suppliers and manufacturing,
has joined Dave Guilford in covering General Motors. Crain's
beat will be the U.S. sales and marketing divisions, including
the retail operations of Saab and Saturn.
Magazine, which is published every other month
in the communities served by the West Allegheny school district,
in Pennsylvania, is launching a second edition in September,
which will serve communities adjacent to its current coverage
The magazine is staffed by freelance writers from the Pittsburgh
Pat Jennette, who runs Jennette Communications Group, a
Pittsburgh-based PR firm, which specializes in handling
small businesses and school districts, is publisher and
make its debut this October as a bimonthly, designed
for the parents of future and new college students.
The test phase begins with 100,000 copies going to a list
of affluent households with college bound children in the
five-state New York-metro region, with a planned 250,000
national controlled circulation for future issues.
Its target advertisers are companies offering tuition financing,
computers, software, wireless, and trave.
Steve Peri is executive editor and co-founder of the magazine,
which is headquartered in Liberty Corner, N.J. 908/580-1271,
a regional fitness magazine, has published its first
The monthly magazine, which is based in Chapel Hill, N.C.,
will be distributed at more than 275 locations in the Triangle
The August issue featured a "Women in Motion"
column that centers around women-specific issues and concerns
regarding fitness, and a "Master's" column, focused
on senior athletes. The September issue will have a youth-focused
column, as well as a strength training section.
Steve Lackey, publisher and managing editor, can be reached
news continued on next page)
Edition, August 13, 2003, Page 4
MEDIA OVERSELLS RX 'BREAKTHROUGHS'
Brownlee, a freelance medical writer, believes the media
oversells medical breakthroughs'.
the majority of articles produced by medical writers around
the country "serve as a kind of pep squad" for
the industry, said Brownlee in her article that was published
in the Aug. 3 edition of The Washington Post.
who is currently a senior fellow at New American Foundation,
said she turned up 939 stories containing the words "breakthrough"
and "medicine" from the month of June alone on
all those breakthroughs, you'd think nobody would have to
die of cancer any more and we should all be running marathons
into our 80s," said Brownlee. "But we aren't running
marathons in our 80s and we are still dying of cancer and
heart disase and you name it. Do you think that's because
a lot of what passes as medical journalism contains a bit
of hype?" she asked.
journalism is supposed to shine light into dark corners,
not help sell this or that new drug or treatment,"
Problem is Relationship
believes the problem is medical writers have a "symbiotic
relationship with the industry we are supposed to scrutinize,
so much so that we often get our story spoon-fed and pre-digested
from the medical journals, which send out embargoed copies
of the top scientific papers each week.
"That means the editors or publicists of those journals,
rather than reporters, are deciding what constitutes news.
Funny, but those digests never seem to include the (rare)
editorials that criticize the medical industry," said
said the "newest little twist on this time-honored
practice is the video news release."
an example, she cited ThinPrep, a new way of preparing Pap
smears that the manufacturer claimed was more accurate than
the old method. But because ThinPrep was also more expensive,
insurers and HMOs did not want to pay for it, she said.
years ago, the company put together a VNR featuring doctors
who swore by the new technology and a patient named Peggy
Smith saying it saved her life.
was a publicist's dream come true, a medical technologist,"
said Brownlee, who noted many of the TV and print stories
failed to disclose that Vanderbilt Univ., where Smith and
the doctor-experts worked, was being paid by the company
to test the new technology.
general, editors love stories about the bright, bold future
of medicine, undoubtedly because that's what readers love,"
readers don't seem to like is ambiguity, or probabilities,
or uncertainties, which in the end are the very stuff of
science," said Brownlee, who said she can "no
longer write hopeful stories."
MOSS NAMED FEATURES ED. AT
Moss, the editor of The New York Times Magazine and
an associate managing editor of the newspaper, was appointed
The Times' assistant managing editor for features, a new
46, will oversee coverage of the arts and style, as well
as weekly sections including the magazine, "The New
York Times Book Review," "Travel," "Real
Estate," "Circuits" and "Escapes."
said his primary goal was "to make sure we're as good
at covering what goes on in people's daily lives and the
material they consume as we are in covering Baghdad."
will take on his new duties after a new editor of the magazine
31, previously executive editor, was promoted to editor-in-chief
of CosmoGirl!, succeeding Atoosa
Rubenstein, now editor of Seventeen.
45, has joined Adweek as West Coast editor, covering
agencies and entertainment-marketing news.
previously PR and government affairs coordinator in Northern
California for The First Church of Christ Scientists, in
Boston, was named publisher of The Christian Science
Monitor, succeeding John
Selover, 72, who died Aug. 1.
Westberg will also oversee The Christian Science Journal,
a monthly magazine, The Christian Science Sentinel,
a weekly, The Christian Science Quarterly and The
Christian Science Herald.
previously a columnist for The San Antonio Express-News,
has joined The Houston Chronicle as a metro columnist.
former chairman/CEO of the Financial Relations Board and
vice chairman of BSMG Worldwide, has begun writing a weekly
column about business for The Chicago Sun-Times.
a supermarket tabloid, which is planning to become
a glossy magazine, has moved its editorial staff to New
published by Conde Nast, ran a story on the rise
of gay marriages in the U.S. in its September/October number.
The one-page article, which tells readers what to expect
if invited to a same-sex wedding, includes interviews with
gays who have exchanged vows.
Millie Bratten, who is editor-in-chief of Bride's, told
The New York Times: "We looked at what was happening
in the wedding industry. We were hearing from various retailers
that same-sex couples had become an important part of their
Edition, August 13, 2003, Page 7
MARIA RUSSELL NOMINATED
(continued from page 1)
editors of the directory should have put her name at the
bottom of the listings or noted her appointment as "senior
counselor" via an asterisk, she said.
Phair, sole practitioner in Laurel, Md., was unopposed for
PRSA members can still run for office if they obtain the
signatures of ten Assembly delegates and file 30 days before
the Assembly Oct. 25 in New Orleans. There have been several
contested elections in recent years.
the 20% of PRSA members who are accredited can run for office
under a rule in force since 1975.
had openly opposed PRSA's public stance in favor of Nike
in the Nike vs. Kasky lawsuit in California. He argued that
PRSA should be on the side of the facts of Nike's overseas
labor practices rather than whether Nike has the right to
state its position via ads and PR.
says a finding against Nike would be a threat to free corporate
Weiss, Santa Monica, Calif., counselor, won the nomination
for secretary against Rock Jenkins of State Farm Insurance
Cos., Bloomington, Ill.
D'Angelo won the nomination for director from the Northeast
over Seideman and Susan Schumacher.
Kerrigan bested Ryan and Michael Cherenson in the race for
the Tri-State nomination to the board.
ATLANTIC COAST AIR TAPS GKV
Atlantic Coast Airlines,
the regional carrier that plans to break away from United
Airlines and launch an independent, low-cost carrier, has
tapped Baltimore-based GKV Communications for its anticipated
$30 million ad and PR rollout.
Kevin Kempske, VP of PR
for GKV, told this NL the firm has begun comprehensive planning
for the airline, which is also partnered with Delta Airlines,
from developing a new logo and ads to setting up IR operations
and formulating a media relations strategy. He is currently
overseeing a team of five staffers for the PR segment of
ACA said it will continue
to operate its Delta Connection line in the U.S. and Canada.
The airline, which operates
a total fleet of 118 regional jets (88 for United), said
July 28 it plans to end its longstanding relationship with
United, which it began to consider after UA's bankruptcy
Q&C WINS ARUBA
Aruba Tourism Authority has tapped Quinn & Co., New
York, over a handful of other finalists for its $150K PR
Ibarra, ATA's director for North America, told this website
Q&C scored high marks across the board for its creativity
and energy in the multi-stage review for the three-year
firms that took part were Laura Davidson PR, Lou Hammond
& Assocs. and Formula One.
and Hammond pulled out of the running, the former because
of other obligations and Hammond because of potential client
conflicts, Ibarra said.
Ev Clay Assocs. had the account and also participated in
the review, but Ibarra said ATA wanted a firm closer to
its U.S. base in Weehawken, N.J., just outside of New York.
Dutch resort island has seen a slight boost in U.S. tourists
in the past year.
six-person committee oversaw the PR review.
Caccavale, Q&C partner, spearheaded the pitch team and
heads the account. She has been a member of the Caribbean
Tourism Organization's PR Council, which, Ibarra noted,
helped in the decision.
H&K SAYS 'OOPS'
Hill & Knowlton says
it made a mistake when it issued a press release the morning
of Aug. 1 saying that Cingular Wireless had cut a deal to
acquire for $1.4 billion cash 34 wireless licenses held
by its client, NextWave Telecom.
That announcement seemed
to end weeks of speculation about a deal in the works between
the two parties, according to wirelessweek.com.
The deal, however, was not finalized.
H&K issued another
release later that day saying it "inadvertently issued
an erroneous press release this morning, purportedly on
behalf of NextWave Telecom." It said bankrupt NextWave
had no role in the distribution of the release, which should
not have been distributed in the first place. H&K said
it regretted the error.
Cingular, a joint venture
between BellSouth and SBC Communications, released its own
statement saying that a definitive deal had not been reached.
It also said a deal may never be reached.
CHINA USES PR TO HANDLE PRESS
The China National Tourist
Office in Los Angeles, one of 15 global branch offices of
the China National Tourism Administration, has retained
URI Global, an ad/PR firm based in Beverly Hills, to promote
tourism from the U.S. and Latin America to the People's
Republic of China.
Jerry Rakfeldt, URI's
director of business development, said his agency is working
with CNTO to create access for filmmakers and journalists
interested in writing about and filming in China while simultaneously
promoting destinations and opportunities for travel. He
said the PR campaign will include a project aimed at attracting
media attention for the inauguration of passenger traffic
through the Three Gorges Dam in central China.
Rakfeldt said URI will
also coordinate regular press familiarization trips throughout
the different regions of China to encourage editorial coverage
about the country and destinations.
He said writers can obtain
more information about press trips to China by e-mailing
requests to [email protected]
or [email protected]. His phone
number is 818/967-3139.
Edition, August 13, 2003, Page 8
speech of researcher Lisa Shalett to the NIRI conference
(8/6 NL) was an emotional outburst fueled by a deep
sense of injustice, unfairness and frustration.
use bullying techniques," she nearly shouted at the
a couple of them such as getting a critical analyst fired
and "never" again giving the analyst's firm any
investment banking business.
Analysts often get "blackballed" for a negative
report, meaning they can no longer get on the quarterly
analyst teleconferences, don't get invited to company tours,
don't get their calls returned, and are snubbed in numerous
or giant institution can easily destroy an analyst's career.
less than one percent of analyst recommendations were to
"sell" a stock from March 2002 to nearly the present,
although the Dow Jones fell 30% and NASDAQ plummeted 60%.
did brokerage ("sell side") research perform that
Vanguard Group's Jack Bogle, a member of the same panel
as Shalett, said it's a waste of hundreds of millions of
dollars. Just buy the "indexes" (baskets of stocks
via mutual funds), he advised. The funds spend almost nothing
on research because they know better, he said.
key word in Shalett's speech is "never." When
Wall Street gets mad at you, it's forever. It's not like
the PR/media world used to be: constant quarreling and fighting
but no one gets really mad because both sides need each
A large part
of PR and IR has adopted the Wall Street model: you cross
me and you're dead meat.
does Shalett want? She wants analysts to be allowed
to "do their job," which is having opinions different
from the company. Analysts who spout the company line are
doing a "horrible" job, she says. IR people should
give "feedback" but not attempt to "convert"
analysts to the company's way of thinking. "Let them
have their opinions," she said of analysts. "Don't
use bullying techniques."
should also not be subjected to institutional bullying.
Principals of institutions should make themselves
available in person to answer questions and provide reasonable
replies to negative and positive issues that arise.
firm (Sanford C. Bernstein & Co.), recognizing research's
credibility problems, has joined with two dozen other firms
in Investorside Research Assn., vowing disassociation from
brokerage or banking.
group of PR firms could do a similar thing to help restore
credibility to PR. "PR specialist" ranked
43rd in credibility on a list of 45 public figures in a
$150K study by PRSA and the Rockefeller Foundation.
pledges: we never duck a press call; we even call the media
no matter how difficult the subject matter; we make
ourselves and our clients available for in-person interviews;
we post a complete list of current accounts on our website;
we recognize PR as taking part in sacred public discourse,
the defining characteristic of the U.S.; the press is not
our "enemy," but the reason we exist, etc.
big PR trade story last week was Lizzie Grubman's two-hour
class on PR in New York. It drew an immediate 16
commentaries on the O'Dwyer website, nine of them negative
("trailer trash turned loose to rampage in the Village
of Egos in the Hamptons," "an almost idiot savant,"
"her type of publicity pretty narrow," "seminar
useless and title misleading," "father's clients
and friends gave her accounts," etc.
in a grunge journalism piece, even wrote about Grubman
visiting the ladies' room before the session. Our take is
that she got in front of the press and public for two hours
and fielded questions about her 27-person firm (understandably
not talking about her accident).
many leaders of NIRI, PRSA, Omnicom, Interpublic, WPP, etc.,
would do the same? None.
like to hear NIRI officers explain why they won't sell reporters
NIRI's directory of members (maybe because NIRI members
are listed for Enron, Worldcom, etc.). PRSA leaders could
explain how non-APRs are not allowed to address the Assembly
when dropping APR as an Assembly rule is the very topic
PRSA nominating committee made a mistake in picking
as the official nominee for treasurer because she was on
the 1999 board that blocked dissemination of two important
research projects (spokesperson credibility and APR/recruiters).
about the value of research (about half of Silver Anvil
entries must be on pre and post- research) and the PRSA
code champions "advancing the free flow of accurate
information." We don't see how anyone on that board
can be proud of or even defend such censoring. It deepened
PR's image as a function that ducks the tough issues, one
of the chief reasons "PR specialist" ranked 43rd
in credibility on the list of the 45 spokespeople studied.
leaders no doubt were angered that professors from Duke
and Columbia, who made the two-year credibility study,
failed to use the term "PR professional" instead
of "PR specialist." Maybe they had a reason. The
professors, who said they worked so many extra hours that
their rate was less than the minimum wage, never got a promised