Edition, September 3, 2003, Page 1
CFAs REVIEW PR WORK
Assn. for Investment Management and Research, the international
non-profit group for certified financial analysts and other
financial pros, is reviewing its seven-figure global PR
account and expects a decision by mid-September.
Cudahy, VP of marketing and comms., confirmed the review
and told this NL Ogilvy PR Worldwide, Financial Dynamics,
Gavin Anderson & Co., and U.S. incumbent Citigate Communications
are finalists. He said the group periodically looks at its
was tapped last fall after AIMR's member CFAs asked the
group to be more visible on ethics and standards in the
wake of corporate accounting scandals. The group responded
to debacles at Enron, Arthur Andersen and Worldcom with
a print and radio campaign bolstered by PR efforts highlighting
the CFA code of ethics, which is pledged each year.
currently uses Fleishman-Hillard for international work
along with Citigate in the U.S., but would consider using
one firm for global PR, Cudahy said. F-H, which is not in
the running, had both pieces of the account prior to Citigate
winning the U.S. portion.
declined to disclose billings on the account, but two sources
put the work at over $1 million.
CISCO RFP OPEN TO 'PRE-QUALIFIED'
Cisco Systems, San Jose,
has broadened the scope of its PR firm search, according
to Jerry Swerling, whose Malibu-based firm was retained
to handle the review. Originally, Cisco had opened a review
to select a firm to handle its North American corporate
After a "needs assessment"
was completed, Claudia Ceniceros, who is Cisco's senior
director of corporate PR, decided to expand the areas of
PR responsibilities to include tech PR, Latin America and
the company's online news and distribution service.
Swerling said a new RFP was sent last week to a "pre-qualified"
list of firms.
He said Cisco, which has
used several PR firms on a project basis for the past four
or five years, including Applied Comms., which was just
acquired by Next Fifteen, is seeking a "continuous
relationship" with the new PR firm.
The new firm should be
announced in December.
HULLIN GETS BOEING POST
Tod Hullin, who launched
a corporate PR career after first serving in high posts
in Republican administrations from 1969-76, has been named
to the top PR post at the Boeing Co.
Hullin will be based in
the Chicago headquarters of Boeing, which has sales of more
than $50 billion.
Sources said he has been
a close advisor to Defense Secretary Donald Rumsfeld in
recent months. Rumsfeld was Defense Secretary in the Ford
Administration from 1975-77.
Boeing has been seeking
increased Defense Department business.
Judith Muhlberg, who was
VP-communications at Boeing, left in June to spend more
time with her family. Korn/Ferry International conducted
the search. Total remuneration, including salary and stock,
is reported to be upwards of $800,000.
Hullin became the highest paid PR person with salary and
stock worth about $1 million when he was senior VP of communications
and PA for Time-Warner from 1991-97. His remuneration was
revealed in documents filed with the SEC.
Hullin was principal deputy
assistant secretary of PA for the Dept. of Defense from
1976-77. Previ-ously he was associate director for Housing
and Community Development for the White House.
A former exec at Searle Pharmaceuticals and SmithKline,
Hullin joined Joseph E. Seagram & Sons in 1998 as senior
VP, corp. comms. and PA.
STEVENS ASKS PRSA NOMCOM PROBE
PR Society of America
secretary Art Stevens, in an e-mail to the 17-member national
board, has asked for a probe into "perceived infractions,
irregularities and bending of the rules" by the 2003
nominating committee headed by Kathy Lewton.
Board members normally
promise to keep all board matters secret. However, dissatisfaction
with board leadership burst into the open in June when a
group of directors, without identifying themselves, said
they were "furious" with statements by PRSA president
Reed Byrum about the Supreme Court decision sending the
Nike vs. Kasky case back to California.
The statement by Byrum
said the Court showed "ignorance" and "naivete"
and said PRSA was "devastated" by the decision.
While the board critics
would only describe themselves as "many directors,"
no one on the board came forward to support the Byrum statements,
(continued on page 7)
Edition, September 3, 2003, Page 2
FIRM NAMED IN
of bankrupt MCI/Worldcom are looking to probe Washington,
D.C.-based Issue Dynamics for orchestrating what they are
calling a "smear campaign" against the telecom
firm is working against MCI with support from its rivals,
which include Verizon, AT&T and SBC Communications and
who would rather see the company dissolved as punishment
for misstating its finances by $9 billion.
was battered in headlines (again) in early August on news
that it was being investigated based on AT&T's allegations
that it allegedly routed long-distance calls through Canada
to disguise them as local.
& Knowlton's D.C. and New York offices are handling
PR and PA efforts on behalf of MCI.
creditors, with their vested interest in seeing the telecom
giant recover from its doldrums, in late August said they
asked the U.S. Bankruptcy Court for the Southern District
of New York to grant it investigative power into the "smear
campaign" which has led to "widespread adverse
press coverage... quite clearly aimed at imperiling these
cases and frightening the company's customers into the arms
of its accusers."
attorney for a committee of MCI creditors told The Wall
Street Journal evidence the rivals cooperated on promoting
allegations they knew were false could constitute fraud
or antitrust violations.
Washington Post first outed the ID campaign in June,
drawing a heated statement from its founder and president
Samuel Simon. "This [Post] story is a result of MCI/Worldcom's
plan to divert attention away from the fact that they are
guilty of the largest corporate accounting fraud in history
and to instead focus attention and attack anyone who speaks
out against them."
call to Simon was not returned.
SCHMITT SOHNE TOASTS GEN.
Winemaker Schmitt Sohne
and its Louisville ad agency, Current Marketing, have produced
a limited-edition white German wine for Gen. Tommy Franks,
the recently retired four-star Commander-in-Chief of the
U.S. Central Command.
Franks developed a taste
for the wine, Zeller Schwarze Katz, while stationed in Germany
for several years, and approached the company because he
wanted to give bottles to his commanders as he left active
duty last month, said Jim Lindsey, marketing and advertising
director for Schmitt Sohne USA.
The Army paid retail for
the wine (about 1,000 bottles) and slapped the labels on
themselves, because of bottling and labeling laws. The personalized
Franks label is not available for sale to the public.
The choice is notable
because of a strong rift that developed between Germany
and the Bush Administration in the buildup toward the U.S.
invasion of Iraq, which was under Franks' command.
LEINER SETS UP UNIT FOR PR
Crystal Wright, VP of
media relations for the Nat'l Assn. of Chain Drug Stores,
has been tapped to head over-the-counter drug maker Leiner
Health Products' new Washington, D.C., outpost, which was
set up to take on the brand name drug giants.
Wright is charged with
leading PR and lobbying efforts as VP of PR for the company,
which wants to create more competition for prescription
drugs by limiting brand name makers' patent rights and making
generics easier to market.
Leiner, which is privately
held, expects to make a mark next month when its generic
version of Claritin hits shelves. The company has battled
Claritin maker Schering-Plough in court and says its version
could sell for about 30 cents a pill, while Claritin is
marketed for about $1 per pill.
Prior to NACDS, Wright
spent three years at Fleishman-Hillard in D.C., working
for the Library of Congress, AARP and the White House Office
of Drug Control Policy.
Leiner has also lured
Corrie Allen, another NACDS staffer, to serve as PR manager.
MARTIN CLOSES THE DOOR ON
Brian Martin, sr. VP of
corporate comms. for Avon Products, has left after 10 years
for a similar post at $7.8 billion information and technology
company Thomson Corp.
Victor Beaudet, Avon's
executive director of comms., told O'Dwyer's the company
has shuffled its corporate communications unit with current
staffers to cover Martin's responsibilities. He said the
company does not plan to revive the post.
Martin, 53, with the title
SVP of corporate affairs at Thomson, sits on the company's
executive committee and reports directly to president/CEO
Richard Harrington. He oversees media relations, IR and
internal comms. for the company, which owns the well-known
First Call and Westlaw services.
Prior to Avon, Martin
was VP of comms. for Reliance Group Holdings and earlier
director and VP of corporate comms. for American Can Co.
LEVIN, POSNER DEPART OGILVY
Bette Levin and Ralph
Posner have defected to Fleishman-Hillard/D.C. from Ogilvy
PR Worldwide's Washington, D.C., office.
Levin, VP in Ogilvy's
marketing unit and former acting director of public affairs
for AARP, takes a senior VP post at F-H. The firm said Levin
might occasionally consult on its work for AARP, although
her focus is new business. She previously held PR posts
in the Reagan and Carter Administrations.
Posner, a key staffer
on Ogilvy's work for the Chlorine Chemistry Council, is
now a VP at F-H in its consumer marketing unit. The former
legislative assistant to Sen. Bill Bradley (D-N.J.) will
work on the firm's AARP and American Water Works Assn. accounts.
Edition, September 3, 2003, Page 3
TV WRITERS SEEK
INPUT FOR COLUMNS
he is swamped by more material than he can possibly use,
Frasier Moore, who covers the TV beat for The Associated
Press, New York, told an Aug. 27 meeting of the Entertainment
Publicists Professional Society/New York that he is "always
amenable to hearing what you've got to say."
pointed out that he is one of three reporters covering the
TV beat for the news service. He said his weekly columns
are focused mainly on show reviews and profiles of TV personalities.
a rule, he said regional entertainment news should be pitched
to the bureau in that area, and breaking news should go
to either David Bauder, who is the other TV industry writer
in New York, or Lynn Elber, a TV reporter in the Los Angeles
bureau, who covers both features and news.
TV columnists at major newspapers frequently lift material
from the reports provided by Moore, Bauder and Elber.
publicists are not sure who will cover something, "I
will direct the information to the right bureau or reporter,"
said Moore, who has been with AP for 12 years.
also does not mind getting phone calls, but he prefers to
first get an e-mail, which he can "ponder."
who majored in PR in school, said he divides publicists
into two camps-"enablers and disablers."
It is "nice to feel" a publicist is not stalling
or putting up barriers when he is trying to get information
for a story, said Moore, who assured the publicists he will
never sabotage a show because he does not like the script
or the actors.
Groves writes several columns for King Features, including
two TV columns.
produces a Q&A column about soap operas four times a
week, called "Daytime Dial," plus a weekly column,
titled "Tuning In," which includes a full feature
story and news items about primetime TV shows and entertainers.
is interested in "breaking news" in the Tuning
In column, which she writes under the byline of Sally Stone.
an entertainment column is not an end all," said Groves,
who looks for ways to use information in her other columns.
Currently, she writes columns focusing on women's issues,
which also includes education, health, and concerns of senior
who works out of her apartment in Manhattan, prefers to
get pitches by e-mail at [email protected].
She will call the publicist when she gets something interesting.
"We need to talk," said Groves, who gets annoyed
when PR people do not return her calls.
said the best time to send her information is midweek; she
is too busy writing early in the week.
Neil Gladstone, who is managing editor of United Features,
said publicists should not pitch him.
said pitches should go to Kevin McDonough, who writes two
TV columns for the syndicate. One, called "Reality
Update," covers reality TV shows, and the other, "Tune
in Tonight," is focused on primetime shows.
should e-mail their information and pitches to McDonough,
who also works from home: [email protected].
pointed out McDonough is a stickler for getting correct
dates on press releases.
30 publicists and guests attended the luncheon session,
which was held at Fleishman-Hillard's offices.
Entrepreneur Magazine, Seattle, and Venture Marketing,
Downers Grove, Ill., have launched an international Marketing
Makeover contest. It will award a female entrepreneur a
no-cost marketing makeover in an effort to showcase the
power of branding to entrepreneurial organizations.
The winner also will be
featured in a case study article to be published in a 2004
issue of FEM.
Keli Swenson is editor of FEM, which made its debut in March/April
Inquiries can be directed
to Critstine Attalla at [email protected].
added veteran technology reporter and Fortune
editor-at-large Brent Schlender to its roster as a contributing
Starting with the Oct. 2003 issue, Schlender will write
a feature length column, called "Titans of Tech."
It will be in a question and answer format, and feature
interviews with high-level business and technology executives.
"We want to give
our readers real insight into what some of the biggest names
in business, technology and innovation are doing to make
their companies successful," said Josh Quittner, editor
Quittner said Schlender, who is based in Silicon Valley,
has "incredible access to the heavy hitters."
HEARST STARTS COSMO EDITION
Lea Kantor-Matarasso was
appointed editor-in-chief of Cosmo Israel, which
Hearst Magazines is starting in Israel. Approximately 50,000
copies of the first issue will hit newsstands this week.
Printed in Hebrew, its
overall content will mirror the American version of Cosmopolitan,
but certain social elements that are unique to the Israeli
way of life will be woven into the magazine's editorial
topics, including relationships, fashion, beauty, health
and career. Issues such as military service will also be
addressed and local celebrities will be featured.
Kantor-Matarasso, an Israeli-born
woman, is a former editor of Women, a local lifestyle
magazine, and Family magazine.
news continued on next page)
Edition, September 3, 2003, Page 4
PR PRO ARGUES AGAINST 'NO
Steven Alschuler, president
of Linden Alschuler & Kaplan, presents his arguments
against using "no comment" in the current issue
of State Bar News, published for the New York State
"No comment can lead
to more adverse comment," Alschuler states in his new
column for the publication. "Reacting swiftly and constructively
to negative news can usually make bad stories turn out somewhat
better. Being constructive and taking the initiative can
generate positive stories that help convey your side,"
said Alschuler, whose firm handles PR for the NYSBA, and
in fields including finance, PA, real estate, healthcare
and crisis management.
In making his case, Alschuler said prosecutors and police
officials regularly announce indictments and arrests to
the media and lay out allegations to make their case sound
as compelling as possible.
"When those stories do not include some type of substantive
response from the defense, readers see only one side of
the story," he said.
When an attorney says
"no comment" to a reporter, that can be a quote
in the story, said Alschuler. "Saying `We believe the
allegations are false and look forward to presenting evidence
that will vindicate us' is a better quote than `no comment.'"
He also disagrees with
attorneys who warn their clients against making any comments
that are supportive of victims, for fear they will be perceived
as admissions of guilt or liability.
"But compassion is
different than remorse," he states. "You can say:
`Our hearts go out to the Smith family in this difficult
time,' without admitting that you were responsible for their
While he believes it is
okay to give interviews, he said attorneys should set ground
rules. "Ask reporters what topics they are interested
in. Sometimes they will agree to send a partial list of
He also suggests identifying
key points in advance with the client, whom he believes
should do the interview. "Write them down. And whatever
questions the reporter poses, keep coming back to those
points in the interview," he said.
Instead of an interview,
he said attorneys can "craft a written statement that
addresses the topic on your own terms. While reporters always
prefer an actual interview, they will accept a prepared
statement, and usually quote from it."
His final suggestion for
working with reporters in a contentious situation is to
build relationships with the media in advance.
"Offer yourself as
a source of information on stories where you don't have
a personal interest. Offer to interpret news or give reporters
some insight into the story behind a story," said Alschuler.
"By being engaged
in the media relations process, attorneys can help preserve
clients' reputations," he said in his closing argument.
PR PRO CONTINUES TO BATTLE
Scott Smith, a California-based
publicist, is refusing to give up in his trademark fight
with the publisher of Entrepreneur Magazine. Smith,
whose legal bills total $100,000, told The Atlanta Journal-Constitution
that he has filed a new appeal in the case that began in
1997 when he was sued by Entrepreneur Media, which owns
Entrepreneur Magazine, after he changed the name of his
firm from Icon Publications to EntrepreneurPR.
"It's like being
sued for using the word `golf.' There's `Golf Magazine,'
`Golf Illustrated,'" said Smith, who has been
running his firm from home under the name of BizStarz. "Most
publishers are not that insane. But these people have this
thought that they made the word `entrepreneur' what it is
While operating as EntrepreneurPR,
Smith created a booklet of promotional profiles of small
business owners, which was sent to members of the media
to be used as source material for news stories.
A federal court judge
in 2000 awarded Entrepreneur Media an injunction prohibiting
Smith from using the "entrepreneur" name and awarded
$337,280 in damages. According to the court's decision,
EM has "exclusive right to use the mark in commerce."
Smith appealed, and the
case went back to district court for a trial, where this
summer the court found Smith had intentionally infringed
on the EM's trademark, attempting to affiliate his firm
with the magazine and feed off its popularity.
The judge awarded EM a permanent injunction and $669,656
Williams, previously a celebrity columnist for USA
Today, and Amy
Spencer, former senior editor at Glamour,
have joined The Star, a weekly paper published by
Kershaw has joined The New York Times as Seattle
bureau chief, replacing Sam
Howe Verhovek, who is now with The Los Angeles
Bray, who has been a London-based commercial banking
reporter for Bloomberg News, is moving to the San Francisco
bureau as a general assignment editor.
Hawn, previously at Forbes, has joined Fast
Company as San Francisco bureau chief.
Klein, a member of PRSA, was promoted to president
of Family Features Editorial Syndicate, in Mission, Kans.,
which produces and distributes culinary features to media.
The 2003 annual Conference
of the Society of Environmental Journalists
will be held Sept. 10-14 in New Orleans at the Astor Crowne
Edition, September 3, 2003, Page 7
STEVENS ASKS PROBE
(continued from page 1)
The dissident board members
say too many abuses are taking place on the board and in
the nominating process to justify continued secrecy. Such
secrecy becomes a "cover-up," they maintain, and
may perpetuate abuses.
Despite efforts to keep
nomcom activities confidential, director candidate Kenneth
Kerrigan told friends in late August that he was withdrawing
not only as a candidate but was quitting both the chapter
and national in protest to his experience in running for
He was disqualified on
Aug. 11 because he had not voted in an Assembly, something
he said Lewton and other PRSA leaders knew all along.
Dissident directors say
they wonder if the nomcom knew Ernst & Young, Kerrigan's
employer, was an account of Fleishman-Hillard, Lewton's
employer. This would constitute a conflict of interest that
the nomcom should have been told about, they say.
Stevens wants an investigation of the "Kerrigan matter,"
which he feels is giving PRSA "a black eye."
Complaints have been circulating
for months among certain board members that too many efforts
are being made to discipline board members and "keep
them in line" as opposed to cultivating free and open
debate in board meetings.
They note that Byrum has
introduced name cards and assigned seats for board members
and that directors were given a session on board behavior
from 4-6 p.m. on July 25 instead of having the usual break
after an all-day session.
The two-hour session was
given by "an expert in non-profit board governance,"
Byrum told this NL, and the object was to help the board
take "a more strategic approach to our meetings."
Byrum said seats are now
assigned so that directors who are giving presentations
will be close to him. He said he has a hearing problem.
But some board members
felt the board was being "punished" by the governance
session because some of them dared to speak out on the Nike
issue. The board did not get a chance to approve the Nike/Supreme
Court release, said the dissidents. They also object to
any positions being taken by the advocacy board without
the approval of the full board.
Lewton heads the advocacy
board. Members include John Beardsley, Chester Burger, Harold
Burson, James Grunig, Steve Harris of General Motors, Thomas
Harris, Walter Jennings of Ford Motor Credit Co., Thomas
Mattia of EDS and Harvey Greisman of IBM.
The overall complaint of the board dissidents is that too
few leaders are making too many decisions.
Another sore point is that some candidates feel their characters
were unfairly criticized by officers in e-mails to the 20-member
GOLIN PENS 'TRUST' TOME
Al Golin, founder and
chairman of Golin/Harris International and a 40-year PR
veteran, has authored Trust or Consequences, which declares
many companies overlook trust issues and pay a heavy price
He notes that McDonald's
good community relations resulted in none of its stores
in Los Angeles being looted during the Rodney King riots.
He also covers Levi Strauss'
support of social causes such as fighting AIDS, even when
the company had financial problems.
Gerber built new goodwill
after much of it had been destroyed when the company was
found to have used starch and sugar in its baby foods.
G/H clients also include
Bayer, Disney, Nintendo, Campbell Soup, Toyota and Sprint.
overestimate how much we're willing to let them get away
with," he writes.
"They don't seem
to realize that their own employees as well as external
communities will be highly offended by questionable or unethical
behavior, and that unless they address this problem quickly
and decisively, trust will be lost," he adds.
Companies like Enron and
Arthur Andersen "make such horrendous and highly publicized
errors that they have little opportunity to regain the trust
of their employers and customers," writes Golin.
One mistake such companies
make, he adds, is "saying and doing things that exacerbate
rather than offset the cynicism and anger of their audiences,"
even though they may not intend to do so.
Over-reacting is another
mistake, says the author.
He advised a CEO of a "very large, well-known company"
not to become involved in a public fight with an activist
"If he (the CEO)
called attention to the group by responding to its spurious
charges, he would just invite increased media coverage and
make a bad situation worse. No matter what he said, this
CEO represented a very large company and the protesters
were a very small group. It would create a classic David
versus Goliath scenario."
Golin said he advised
the CEO to continue the company's other trust-building activities.
Employee Policies Urged
Companies can build goodwill
by having liberal employee policies, says Golin.
These include providing
on-site daycare; allowing telecommuting and job sharing;
providing flexible hours; offering sabbaticals, and providing
a variety of training and educational programs.
"All work and no
play makes work a dull grind," says the book. "People
feel better about working for companies when they think
of the colleagues as business friends," it adds.
Throwing parties, allowing children to be brought to the
office on certain days, and encouraging friendships among
employees are activities that help build trust, says Golin.
Edition, September 3, 2003, Page 8
Vogel, CEO of BBDO Detroit, whose sole account is DaimlerChrysler,
wrote an e-mail to the firm's 1,700 employees saying he
was "frankly amazed at the number of competitors' vehicles
we have in our lot..."
upfront parking" will be given to those with client
vehicles while others will be consigned to a "special
lot" that will be called the "back forty,"
his memo further said, noting he owns five client vehicles
Report (8/11), which specializes in employee communications,
quoted one of its subscribers as saying Vogel's message
is that, "I'm a tyrant and you'll do what I say or
face the consequences."
PR in this case, the subscriber also wondered?
was signed, "The Colonel." Vogel is a retired
Marine Corps colonel and is normally referred to this way
in the office as a term of endearment, said PR director
BBDO Detroit gives a week and a half of paid vacation to
anyone buying or leasing a Mercedes, Chrysler, Jeep or Dodge
and three days paid vacation if someone in the immediate
family does so.
DaimlerChrysler has a special "family and friends"
discount for such buyers.
in his e-mail that, "Our client makes great vehicles
and we make it pretty convenient for you to drive one."
BBDO Chrysler is an Omnicom agency.
Omnicom, owner of major
PR firms such as Ketchum, Fleishman-Hillard and Porter Novelli,
is the sixth largest issuer of "contingently convertible
debt," says a study by Bear Stearns. OMC issued $2.35
billion in such debt in 2000-03, topped only by such companies
as Cendant ($2.9B), Merrill Lynch ($4.6B) and General Motors,
No. 1 in this area with $7.7B in proceeds. Such bonds, convertible
to stock when a certain price is reached, now have a "dizzying
array of features," says BS. When a certain "trigger"
price is reached (initially $137.51 in OMC's case), potential
dilution appears in diluted earnings per share...Vanguard
Group's Jack Bogle, quoted here Aug. 13 as saying
broker research was nearly useless because index funds (mindless,
bet-the-averages investing) do as well as managed funds,
got support from Newsweek columnist Jane Quinn in
the Sept. 1 issue. Quinn, confessing that she's "still
an indexer," says index funds are low-cost and track
the market. "You can't beat the market over long periods
of time," she notes. Broker research, under fire for
putting out too many "buys" on stocks, is coming
up with a few more "sells" these days...NASDAQ
and the New York Stock Exchange are two institutions under
fire. An Aug. 11 Business Week cover story
said NASDAQ is losing business to the NYSE and companies
offering "nimble" order-matching via computer
and is "fighting for its life." Owned by the NASD,
it is "ill-equipped for the cut-throat competition
that's taking over the (stock) markets worldwide,"
says the article by Paula Dwyer and Amy Borrus. CEO
Bob Griefeld, who notes NASDAQ has a $490 million war chest,
is trying to free NASDAQ from the NASD. NYSE
CEO Dick Grasso is overpaid ($12M in 2002 and $20M
in 2001, plus a $140M package revealed last week), NYSE
has a number of conflicts, and its effectiveness as a self-regulatory
body is questionable, said a study by the Council of Institutional
Investors. The New York Post, which has been a critic
of the NYSE in recent months, gave the report major play
Aug. 2...Gerald Schwartz,
president of G.S. Schwartz & Co., New York, commenting
on the remark by GCI Group creative head Joel Babbit that
more ad creatives may move into PR, said that ad agencies
have not realized "how different PR is from advertising."
The conglomerates, in buying many PR firms, said PR would
help to smooth out the cyclical nature of ad spending, said
Schwartz. The financial results of the public ad agencies
in the past two years has shown that PR is just as cyclical
as advertising, he added...ad
clients are looking at smaller, cheaper agencies for ideas,
said the July 31 ad column in the Wall Street Journal,
a theme that has been sounded before in the WSJ. Columnist
Suzanne Vranica said Scott Kraft, VP of brand marketing
and advertising at Sun Microsystems, a client of WPP Group's
J. Walter Thompson, is also getting ideas from a "host
of smaller agencies." General Motors and Coca-Cola
are also using smaller agencies, said the column...the
"mystery woman" who made the motion to table the
APR decoupling bylaw change at the 2002 PRSA Assembly in
San Francisco is Kelly Groehler, sr. A/E at Padilla
Speer Beardsley, Minneapolis. It took PRSA several months
to learn her identity. PSB for many years was headed by
John Beardsley, 1995 PRSA president and still active in
PRSA as a member of Kathy Lewton's advocacy advisory board.
Groehler, in making her motion, said the Assembly did not
know enough about the subject to make a decision. We called
her and offered to send her our study of APR costs and the
pass/fail rates back to 1982. She said the chapter's APR
chair might call us but we never heard from this person...PRSA
will soon come out with revised membership totals.
Membership is usually described as "nearly 20,000."
Up until recently, members were kept on the books for three
months after their expiration dates. This has been cut to
two months. The 20,000 figure included 1,559 associates
who pay $115 in the first year and $155 in the second, and
488 retireds who pay $50.