Edition, September 10, 2003, Page 1
SELTZER SURFACES AT RF
Seltzer, the former CEO of Ogilvy PR Worldwide, has joined
Ruder Finn to head its newly created marketing practice.
RF post gives Seltzer the opportunity to work with clients,
which he told this NL is his true love in the PR business.
"While it's great to be a CEO, I'm at a point in my
life where I can do what I want to do," he said. Seltzer
has counseled Blue Chips, such as Coca-Cola, Gillette, Johnson
& Johnson, Ford and Kellogg.
led WPP Group's Ogilvy unit for more than five years. He
resigned August 2002, and was replaced by Marcia Silverman,
who had headed the Ogilvy/Americas operation. His year "off
from work" was due to non-compete restrictions in his
contract with Ogilvy. Prior to Ogilvy, Seltzer was executive
VP of Porter Novelli/New York, and founder of its healthcare
STOLTENBERG TAKES WYETH POST
Jessica Stoltenberg, VP
of global PR and media relations at medical device maker
Medtronic, has moved to pharmaceutical giant Wyeth as VP
of corporate communications.
Assistant VP of PR Lowell
Weiner told this NL Stoltenberg is essentially filling a
post that opened up when VP of corporate comms. Doug Petkus
recently took on an expanded role at the $14 billion drug
maker, which is based in Madison, N.J.
APCO GETS SERIOUS ABOUT N.Y.
Michael Geczi, who was
president of Edelman PR Worldwide's Asia/Pacific financial
practice in Hong Kong, and executive VP of its U.S. financial
practice prior to that, has joined APCO Worldwide as senior
VP. He was hired as part of APCO CEO Margery Kraus' plan
to establish a presence in the New York market for the Washington-based
Grey Global unit, while bolstering its overseas financial
"APCO has been around
for about 20 years and has done a lot of business in New
York without having an office here," he told O'Dwyer's.
"I am now its New York presence." Geczi is to
work closely with Neal Cohen, chairman, APCO North America.
APCO used to be part of
sister company, GCI Group, which has a strong office in
the city. The firms split in a restructure a few years ago.
TUNHEIM SPLITS FROM GCI
Kathy Tunheim has repurchased
her Bloomington, Minn.-based firm two and a half years after
it was acquired by GCI Group.
Tunheim told this NL the
move was primarily in response to changing client needs
and a desire for greater flexibility. "It was certainly
the case that five years ago the notion of being part of
a global network was a critical factor for our large corporate
clients," she said. "Boy have the times changed."
Tunheim said in conversations
with clients over the last two years a recurring theme was
flexibility, which she said the firm had lost somewhat in
being integrated into GCI's global network. "We can
move faster as an independent," she said. In a statement
the firm circulated to the press, Tunheim also cited the
increased cost structure associated with being a part of
GCI as a factor in the decision.
GCI and Tunheim will continue
to share work for a single client, Medtronic.
GCI, which is owned by
Grey Global Group, issued its own statement regarding the
move, saying it "successfully completed the sale"
of GCI Tunheim and cited a sour economy for the split. "It
became clear the Minneapolis office's greatest success would
be realized independently," the firm said. A message
left for GCI president and CEO Bob Feldman was not returned
by press time.
Tunheim, which staffed 69 in 2000, employs around 30 today.
Billings topped $6 million in 2001.
RUSSIANS RETAIN HANNAFORD
The Russian Federation's
Information Agency is using Hannaford Enterprises to cultivate
political, economic and cultural ties with the U.S.
Washington, D.C.-based firm is to conduct public opinion
research, organize exchange trips between the two nations,
and arrange "courtesy calls" for Russian officials
with U.S. lawmakers and Administration officials. He also
is to draw up a long-term "information and communications"
program for the Russians that runs through 2008.
Hannaford was a
top PR counselor to then-California Gov. Ronald Reagan.
He served as communications advisor on Reagan's successful
1980 Presidential campaign, and is the author of "The
Quotable Ronald Reagan," which he wrote in 1999.
referred to the Soviet Union as the "evil empire."
Edition, September 10, 2003, Page 2
LAY: ENRON WAS
VICTIM OF PRESS
Enron CEO Ken Lay considered "awful press coverage"
of the energy trading giant a bigger problem than its shaky
financial condition, according to "24 Days," a
book published about the collapse of $60 billion (assets)
especially thought The Wall Street Journal was out
to get Enron, wrote co-authors Rebecca Smith and John Emshwiller
who covered Enron for that paper.
outside directors and bankers also believed Enron has "an
awful PR headache and needed to do something about it,"
according to the book. Enron asked bankers at JP Morgan
Chase for a list of outside PR firms. Morgan vice chairman
James Lee suggested that Steve Lipin, "a highly regarded
former Journal reporters and editor who'd gone into PR after
years of covering mergers and acquisitions." That recommendation
led Enron to hire Lipin's firm, The Brunswick Group.
authors credit Lipin for being "smart and savvy"
and proving to be "helpful in dealing with the rising
tidal wave of press calls, which was heading toward four
hundred a day." Enron's image problems hardly got better,"
as the bad news mounted.
Reaches Out to Calame
book discloses that Lay has a personal tie with Barney Calame,
who was one of the Journal's deputy managing editors. The
two had been fraternity brothers at the University of Missouri,
and had kept in periodic contact. Calame acted as "sort
of an informal conscience and arbiter of taste for the paper."
Emshwiller found Calame to "be one of the most upright
people he'd ever met, always concerned with doing the right
thing, though he would sometimes chew over matters to the
point of distraction."
called Calame "on several occasions to complain about
the paper's coverage." He also had Enron's PR chief
Mark Palmer, another UM fraternity brother, call Calame,
according to the book.
Each time Calame said he would not get involved in Enron
coverage, and suggested any complaints should to voiced
to WSJ reporters and editor Jonathan Friedland, who edited
the Enron coverage.
Enron's collapse resulted in the loss of 15,000 jobs and
an estimated $1.2 billion of their retirement funds.
BABCOCK DIES AT 74
Howard Babcock, who retired
in 1988 as director of corporate communications of PPG Industries,
Pittsburgh, died of cancer on Aug. 14 at his home in the
Pittsburgh suburb of Ross Township. He was 74.
Babcock, a Cleveland native
who served in the U.S. Marine Corps during the Korean conflict,
was a journalist with International News Service and then
United Press International in Cleveland before joining the
public relations department of Goodyear Tire & Rubber
Co., Akron, Ohio, in 1959 as news bureau manager.
He left Goodyear in 1966
to direct PR of RCA's computer business, based in Cherry
Hill, N.J. PPG, a maker of coatings, glass, fiber glass
and chemicals, recruited Babcock in 1968. Babcock was a
former member of the Public Relations Society of America,
Overseas Press Club and International PR Directors Roundtable.
H&K GOES ALL OUT FOR
Hill & Knowlton has
unleashed a 17-member lobbying hoard on behalf of MCI Communications,
which is fighting for its corporate life in the wake of
scandal, government probes and allegations that competitors
are trying to drive the telecom company out of business.
H&K's has registered
its former CEO Howard Paster, who also has a corporate post
at parent company, WPP Group, as spearheading the MCI team.
He is joined by Tom Hoog, Chairman H&K USA; Neil Dhillon,
PA practice director; George Evanko, technology unit managing
director, and Brian Hart, a former communications director
to Sen. Judd Gregg (R-NH).
The firm so has its Wexler
& Walker Public Policy Assocs. unit involved in the
action. Former Rep. Bob Walker (R-PA), and his executive
assistant Peter Holran are on the MCI squad. Jack Howard,
a recent high-profile hire from the Bush II Administration,
is registered. He was deputy director of the White House's
office of legislative affairs until joining W&WPPA in
Rounding out the team
are: Dale Snape, W&WPPA's general manager and former
staffer at the White House Office of Management & Budget;
Paddy Link, former chief of staff for the Senate Commerce,
Science and Transportation Committee; Sena Fitzmaurice,
a veteran of Comcast's PR department; Monty Tripp, ex-counsel
for the House Committee on Government Reform; Bob Healy,
ex-Arco VP and aide to former Treasury Secretary and Texas
Senator Lloyd Bentsen; Cynthia Berry, W&WPPA's general
counsel; Timothy Hannegan, managing director of the firm's
aviation, transportation and transportation security practice;
Jody Hoffman, member of the Clinton/Gore healthcare advisory
group, and Joel Malina, W&WPPA expert on renewable energy
resources and executive director of "WaterPower: The
Clean Energy Coalition," a group of more than 660 members
representing hydropower interests.
DKC, GOLIN/HARRIS HELP McD'S
McDonald's is using
Dan Klores Comms. and long-time firm Golin/Harris Int'l
to roll out its international "i'm lovin' it"
brand campaign, which is slated for a Sept. 29 launch in
the U.S. with pop singer Justin Timberlake.
Cathy Nemeth, senior
director of global PR, told this website a press pool of
about 200 global media were on hand in Germany last week
at the international launch of the campaign, the company's
first to be uniform across its restaurants in 100 countries.
"This is the real deal," she said. "This
is so much more than launching a new ad campaign. It's doing
marketing differently and it's reinventing our brand."
The campaign is
its first produced outside of the U.S. Omnicom's Heye &
Partner, Unterhaching, Germany, put together the ad work,
which was shot in 12 languages in countries like the Czech
Republic, Brazil, South Africa and Malaysia.
Nemeth said the company's communications staff worked with
a core group of media - mostly from the marketing and business
press - from the planning stages of the campaign, which
began to take off from a marketing summit in February of
reps from the company's top 10 countries. Those reporters
were briefed in June, when the campaign began to take shape,
and were brought to Europe for the initial announcement
The arrival of EVP
and global chief marketing officer Larry Light last year
and a new CEO have McDonald's changing its marketing and
DKC senior VP Diane
Briskin said the firm is just handling the launch of the
campaign at this time and is not involved with ongoing PR
an estimated $6 million endorsement deal to star in the
campaign with the fast food chain, which is also sponsoring
his European tour.
Edition, September 10, 2003, Page 3
NAMES CITY EDITOR
Coulthard, who was recently named city editor of Weddingbells
Magazine, which is published twice a year-spring/summer
and fall/winter, is overseeing the bridal magazine's 11
The editions are published in Atlanta (new), Boston, Chicago,
Colorado, Dallas/Ft. Worth, New Jersey, New York, San Francisco
Bay Area, South Florida and Southern California.
Atlanta edition will appear with the spring/ summer 2004
issue that will go on newsstands in January 2004.
in the national and local editions cater to a bride's specific
interests as well as the needs of her groom, friends and
family. The magazine also provides cover age of the hottest
beauty news and stylish home decor, according to Litsa Rorris,
who is marketing manager.
to the new BPA audit, Weddingbells is the number two bridal
magazine, following Conde Nast Bridal Group, with a total
circulation of 362,042 per issue, Rorris said.
editorial office of the magazine, which is headquartered
in Los Angeles, is in Toronto.
Crys Stewart is editor-in-chief, and Michael Killingsworth
is managing editor. They handle the national edition.
produce all of the articles, according to Rorris, who said
pitches from PR pros are welcome.
Killingsworth and Coulthard can be reached either by phone
at 800/267-5450 or e-mail.
extension is 228 and Coulthard's is 263.
E-mail is first initial, followed by last name @weddingbells.com.
magazine, which was started in 1998, was acquired by WeddingChannel.com
N.Y. TIMES MAGAZINE HAS A
Gerald Marzorati, 50,
editorial director of The New York Times Magazine,
was named its editor.
He succeeds Adam Moss,
who last month was appointed an assistant managing editor
of the newspaper.
Marzorati, who joined
the Times in Sept. 1994 as articles editor, had been editor
for nonfiction at The New Yorker; the deputy editor
at Harper's, and a senior editor at The SoHo News.
He has also written music
articles for the Times.
previously a reporter at Variety, Red Herring
magazine, and The Los Angeles Daily News, has
joined Metro-Goldwyn-Mayer, Los Angeles, as VP/corporate
Comerford, president/general manager of WNBC-TV in
New York, who lives in Bay Ridge, was named Chief Brehon,
or principal leader of the Great Irish Fair, which was held
Sept. 6-7 in Dreier-Offerman Park in "Coney Ireland."
McFarland, a reporter for The New York Daily News,
who is Boroughs and Suburban editor, was given the Irish
Bard Award, which is presented to a writer who is dedicated
to the stories of Ireland.
CNN STARTS TWO NEWS PROGRAMS
Paula Zahn and Anderson
Cooper are each anchoring new one-hour news programs on
The new shows, which
made their debuts on Sept. 8, have replaced the two-hour
"Live From the Headlines."
Cooper's show, "Anderson
Cooper 360," will start at 7 p.m. (ET). It will be
followed by "Paula Zahn Now."
Cooper, a former
correspondent and overnight news anchor for ABC, will anchor
a show covering more than two dozen stories, with the aim
of reaching younger news viewers not watching the traditional
6:30 p.m. network newscast.
the day's news, "360" will have several segments
devoted to media, including "Inside the Box,"
which will analyze TV news coverage; "Fresh Print,"
a look at the hot topics in current magazines, and "Weekender,"
which will preview upcoming movies and entertainment events.
Zahn's program will
focus on interviews, covering two or three subjects, plus
DOW JONES BUYS ONLINE NEWSLETTERS
Wall Street Journal technology editor Dick Shaffer
is returning to Dow Jones.
Ptrs., a publications and events firm for the venture capital
and technology industries that Shaffer founded, has been
acquired by Dow Jones & Co.
eight online newsletters, which are published daily, will
be combined with the Newsletters group at Dow Jones Newswires.
will continue as editor-in-chief of the newsletters, and
also head up new product development at Dow Jones Newsletters.
He will report to Richard Levine, executive editor of Dow
has launched a new section devoted to the business opportunities
made possible by the merger of information technology and
imaging applications or "infoimaging."
infoimaging section includes editorial features, daily news
stories, and breaking news that explore industry topics
and issues, provide thought-provoking concepts as well as
in-depth reporting and analysis of industry trends, emerging
business areas and profiles of industry insiders, according
to Debbie Weathers, director of communications for Forbes.com.
key editorial contact for PR pros is Penelope Patsuris (212/366-8836;
senior editor for Forbes.com and editor of the new section,
which can be linked at www.forbes.com/infoimaging.
(Media news continued
on next page)
Edition, September 10, 2003, Page 4
MAG PUTS 'POSITIVE SPIN' ON TRAVEL
magazine, which is making its debut this week, will
put a "positive spin on travel," said Gina Masullo,
editor-in-chief of the New York-based publication.
The magazine will
feature a celebrity on the cover, articles on four destinations,
an interview with a guest chef, plus articles about food
and fashion that travelers encounter around the world.
The magazine will
focus on "red-hot celebrity interviews," according
to Masullo, who said the new bimonthly, which has offices
in the Flatotel at 135 W. 52nd st., will "peek into
the lives of today's most interesting celebrities as they
open up and share their travel secrets and favorite vacations."
"We got tired
of hearing about the next SARS epidemic, the next terrorist
attack. We wanted to put a more positive spin on travel-show
the fun," said Masullo, who was previously an associate
editor at Business Traveler magazine.
Sarah Glazer is
the magazine's photo editor.
Masullo said hotels, airlines, restaurants and cosmetic
companies have taken out ads in the magazine, which will
kick off with about 100,000 in circulation.
Masullo can be reached
at 212/366-1011; fax: 366-1488, or e-mail at [email protected].
MAG. EDITOR THINKS LOCAL
Burns told iCD Media, Alpharetta, Ga., that being editor-in-chief
of Atlanta is "my dream job."
who studied the magazine in classes at Georgia State Univ.,
said she oversees the editorial content for the magazine
and its ancillary magazines, Atlanta Magazine Home
(quarterly), and Atlanta Magazine Menus and Atlanta
Magazine Shops (both annuals).
job involves planning all editorial content and covers,
working with writers, editors and art directors, and overseeing
staff and budget," Burns said.
with a "very strong Atlanta connection" is a hot
topic. "We are always looking for people doing fascinating
things-whether saving lives or selling shoes," said
Burns, who is particularly interested in education, real
estate, relationships and urban planning.
send us stuff about national stories and celebrities that
don't have an Atlanta connection," she said. Shopping
and dining are mainstays.
in the day is the best time to call her.
and Thursdays are better," said Burns, who hates faxes
and does not read them.
pitches are okay, but e-mail is better, she said. 404/527-5500;
is holding a contest to pick the "Most Influential
Business Persons of the Past 25 Years."
Six professors at
the Wharton School of the University of Pennsylvania will
select the finalists, who will be featured on NBR's upcoming
25th anniversary broadcast. You may get details and nominate
individuals at www.npr.com.
which was started in 1971,
is trying to reinvent itself under Elaine Lafferty, its
"I want 20-year-olds
to read the magazine," she told The Los Angeles
Lafferty said the new Ms., which is quarterly, but plans
to go bimonthly next year, will cover both what feminism
was, and what it is.
Coverage in the
summer 2003 issue, featuring Janeane Garofalo on the cover,
spans from sports to law, alternately digging into issues
such Title IX, which the magazine has covered for years,
and venturing into newer areas such as illegal logging in
Borneo and a look at women in Iraq.
Lafferty, who is
a former reporter for Time and The Irish Times,
said her goal is to "create the kind of general-mix
publication that not only will reach out to reluctant feminists
with a more inclusive tone, but that will relocate the magazine's
traditional newsstand spot among `alternative' magazines
catering to niche demograhpics and place it alongside mainstream
publications including newsweeklies and literary magazines,
whose coverage these days is equally likely to involve topics
such as gay marriage or reproductive rights."
The Feminist Majority
Foundation, which owns Ms., has relocated the editorial
staff, which consists of senior editor Michel Kort, 53,
and assistant to the editor and book review editor Sarah
Gonzales, 25, to its headquarters in Beverly Hills on Beverly
FMF claims Ms. has a circulation of 110,000.
The Fader Magazine,
a music title published
six times a year, says that since its inception about five
years ago it has covered more emerging artists than its
competitors, while embracing the diversity in music and
cover selections include N.E.R.D/The White Stripes (Winter
2003), Nas/The Yeah Yeah Yeahs (May/June 2003), and Outkast/
Black Rebel Motorcycle Club (current: Sept./Oct.).
Lee Harrison, who
is editor-in-chief, is based in New York at 71 W. 23rd st.
is a new quarterly magazine
published by a consortium of six of the borough's cultural
institutions, including the Brooklyn Museum of Art and the
Brooklyn Botanic Garden.
The new magazine,
which makes its debut this week, touts the pleasures of
the borough, with articles by local writers covering new
restaurants, the Williamsburg art scene and places to see.
The magazine's site
Joseph Steuer, founding
editor of Gotham magazine and former deputy editor
of Us Weekly, is editor-in-chief of BKLYN, which
will be sent free to 85,000 households. He is based at 12
W. 27th st., 10001.
Edition, September 10, 2003, Page 7
NEW PRSA EXAM OFF TO SLOW
The Public Relations
Society of America launched its new multiple-choice accreditation
exam July 1 but participation by members appears to be minimal
Some chapter members
said a quick start could not be expected in summer and that
more interest will probably be shown in the fall.
PRSA/New York, the
biggest city chapter (vs. statewide chapters and chapters
that draw members from two or more states), reported that
two of its 629 members have said they will take the test.
But they have yet
to go through the "Readiness Review" process needed
to obtain an "Authorization to Test" letter from
PRSA national's APR board.
They can then go to one of the 300 Prometric centers in
PRSA national said
75 applications for the new exam have been received nationwide
since July 1. It would not say how many Authorization to
Test letters have been granted.
A PRSA poll of members
once showed that about 90% have five or more years in PR
and are thus eligible to be APR. This would mean that about
14,000 of PRSA's non-APR members are eligible.
Is 5% of Test
The portion of the
test devoted to "media relations" is 5%, according
to a breakdown by APR chair Nancy Wood, Atlanta counselor.
Biggest portion (30% of questions) is devoted to research,
planning, implementing and evaluating programs. This four-part
sequence is also used in evaluating PRSA Silver Anvil entries.
Ethics and law account
for 15% of the questions; communication models and theories,
15%; business literacy, 10%; management skills and issues,
10%; crisis communication management, 10%; using technology,
2%; history and current issues in PR, 2%, and advanced communication
have to provide a portfolio of their work and be interviewed
by a three-person panel of APRs at their local chapters.
The APR panels decide whether applicants have the "knowledge,
skills and abilities" of a PR pro with five years of
Gail Moaney of Ruder Finn is the APR chair in New York assisted
by counselor Adam Wolf.
in New York include One Penn Plaza and 201 E. 42nd st. Prometric
is a unit of Thomson, owner of First Call and many other
Cost is $275
The APR exam, under
preparation the past three years at a cost of $100,000+,
Wood said the new
exam was created with the help of "150 accredited subject-matter
experts across the nation" and three "world-class
consulting firms." They wrote 700 test questions and
spent 500 hours reviewing them before picking 430 that were
tried out on 125 volunteers earlier this year.
F-H ADDS ANOTHER PA EXEC IN
has lured Los Angeles deputy mayor of comms. and policy
Matt Middlebrook to head its San Francisco public affairs
who is a senior VP at F-H, follows the August hire of Deborah
Pacyna, communications director to Lieutenant Governor Cruz
Bustamante, in the firm's Sacramento office.
Berkeley-educated Middlebrook advised L.A. Mayor James Hahn
on policy, communications and scheduling and managed his
campaign for the office. He is slated to move to San Francisco
before the end of the year, F-H said. Prior to the L.A.
mayor's office, Middlebrook was deputy state director for
Sen. Diane Feinstein (D-Calif.).
WAGGED SETS UP S.F. OUTPOST
Waggener Edstrom sees
some signs of life in the tech PR sector and has opened
a San Francisco office, its first in the region since shuttering
a Santa Clara operation in 2001.
"We're seeing an increase in RFPs and in interest and
opportunities," said Kaz Mechling, senior VP at the
firm who has been tapped to head the new office. Mechling
told this NL September is traditionally a month of increased
activity in business.
Mechling oversees five
staffers in S.F., including newcomer VP Rowan Benecke, a
co-founder and SVP with PR21, who was in charge of that
firm's San Francisco operations.
WaggEd is also eyeing
the Asia-Pacific sector, a region where Mechling previously
ran her own firm MediaWorks, which was acquired by Edelman.
WaggEd, which is Microsoft's
lead PR firm, does not have any clients in the region, but
sees the San Francisco operations as a bridge toward that
LIVINGSTON LOBBIES FOR DE
The Livingston Group is
working to "enhance the visibility" and increase
contacts with the U.S. Government for U.K.-based De La Rue
International, which bills itself as the world's largest
commercial security printer and papermaker involved in the
production of more than 150 national currencies.
The company has submitted
a bid to the Coalition Provisional Authority in Baghdad
to make passports, and is part of a group of companies selected
to make new Iraqi money.
Former Republican Louisiana
Congressman Bob Livingston, who had chaired the House Appropriations
Committee, and Rep. Toby Moffett (D-Conn.) spearhead the
De La Rue lobbying team.
De La Rue, founded in 1813, uses Brunswick Group for PR.
It employs 6,500 people in more than 30 countries.
In July, De La Rue issued
a statement acknowledging allegations that the company's
holographics subsidiary engaged in an illegal price fixing
scheme relating to the supply of holograms for Visa Banking
cards in 1997.
The company said it is
investigating the matter.
Edition, September 10, 2003, Page 8
PRSA has "proclaimed"
September as "Ethics Month" and has provided a
lengthy dialogue on the subject in its September Tactics.
is available to members and non-members via prsa.org. PRSA's
116 chapters are supposed to conduct similar discussions.
in Tactics is interesting if highly abstract. Homage is
paid to "transparency" and the need to build public
trust in institutions. "Frankness" is said to
be the sine qua non of public discourse.
Kruckeberg of the University of Northern Iowa, a former
board member of PRSA, says PR's role is to be the "conscience"
of the corporation. "PR people tend to be the most
ethical people I know," he says.
Our dictionary defines "ethical" as "principled,
virtuous conduct." PRSA's own code calls for dedication
We hope the
chapters take up the topic of what is fair or not fair in
their own organizations and in PRSA national, using concrete
examples rather than talking about imaginary cases (Socratic
instance, we don't think it's fair to the members that PRSA
eliminated its spring Assembly in 1985, claiming
it was too expensive for delegates and national. Members
lost a needed voice in the way their Society is run. The
single meeting allows national to postpone major decisions
for a year, causing unnecessary rigidity in managing its
don't think it's fair to the Assembly delegates that
they have to pay their own way to the Assembly when more
than 100 chapter president-elects got $500 each for a June
20-21 "leadership rally" in New York (total budget
for the meeting was $100K). Also, the delegates get charged
the full $795 registration fee for attending the national
conference. They are forced to spend two extra nights in
a hotel ($250 a night in New Orleans) when the Assembly
could easily be held on a regular conference day. No wonder
25 chapters were unrepresented last year!
We don't think it's
fair to the delegates that national leadership subjects
them to six and more hours of speeches before letting
them speak and often breaks up the "Assembly"
into 15 "focus groups," crippling its very nature.
don't think it's fair to the 80% non-APR members that
they are barred from voting in the Assembly or holding national
office. Many are Ph.D.s, MBAs, lawyers and heads of big
corporate PR depts. or heads of PR firms. They are not going
to take the APR exam. PRSA's members are deprived of proven
leadership skills of these people.
don't think it's fair that PRSA leadership and staff at
h.q. combine to bar senior members from working at
h.q., where they could see what is happening on a daily
basis. They could see how their money is being spent and
understand why staff payroll is 42% of income, 13 points
higher than the average for groups in the $5-$10 million
pros at h.q. would never have allowed the copying of authors'
articles without their permission nor sent back hundreds
of Silver Anvil entries for minor infractions (pocketing
fees of $150 or more each and not saying what the infraction
could add a dozen or more PRSA practices that we think are
unfair, arbitrary, uncommunicative, etc., but leaders
of the Society just say they have broken no ethical codes
and are perfectly justified in all their actions. There
is no judge or jury to declare which side is right or wrong.
for national office this year feel their reputations were
damaged in letters sent to the nominating committee by PRSA
president Reed Byrum and president-elect Del Galloway. A
booklet on chairmanships of non-profits by John Budd says
chairmen are not to get involved in picking candidates for
Budd is a
veteran of 22 boards and was at one time PR counsel to PRSA.
Former president Jack Felton has also said the board should
not be involved in picking its own members. But PRSA argues
back that board members have always done this and there's
nothing wrong with it.
lengthy (twelve 8 ½ X 11 pages) "ethics"
discussion in Tactics fails to mention a single company
or concrete example. It's like debates theologians had in
the Middle Ages over how many angels could fit on the head
of a pin.
should discuss whether members are being treated fairly
by being deprived of a spring Assembly; being deprived of
an Assembly that can meet "by remote means" on
any day of the year (if PRSA switches to a Delaware charter);
being deprived of local-only chapter membership; having
80% of the members barred from voting in the Assembly or
holding office (for 38 years) because they are not APR;
having a "PR" society at which the press relations
function is chronically short-changed and where leaders
rarely present themselves for in-person interviews with
fair is it to the non-APR members of chapters that they
are never allowed to vote on whether they want APR
to be connected to office-holding of any type?
opinion-sampling poll would quickly find that nine of ten
non-APRs want decoupling not only of the Assembly, but the
national board. No chapter, to our knowledge, has ever conducted
such a poll.