Edition, September 17, 2003, Page 1
NIKE SETTLES KASKY SUIT
has settled a landmark commercial speech case brought against
it by pledging $2M for work programs and saying it will
limit public and media activity in California because of
the five-year ordeal.
Consumer activist Mark Kasky filed the case in April 1998,
charging Nike's PR statements defending its manufacturing
processes amid allegations of using "sweatshop labor"
were false. The U.S. Supreme Court declined to hear the
case, sending it back to the California courts, which ruled
Nike's commercial statements were not protected under the
said it will spend $1.5 million on workplace-related investments
through the D.C.-based Fair Labor Assn., a non-profit borne
out of a White House task force in 1999 which monitors companies'
labor practices. The global shoe maker has also agreed to
sustain existing funding for after-hours worker education
and micro-loans at a minimum of $500K over the next two
VP and general counsel Jim Carter said the company will
lower its profile in California because of concern over
the state's commercial speech ruling, opting not to issue
its corporate responsibility report externally and limiting
its participation in public events and media engagement
in the state.
PR groups including PR Society of America, Arthur Page Society,
the Council of PR Firms, Public Affairs Council, Int'l Assn.
of Business Communicators and the Institute for PR sided
with Nike in the case.
COMSTOCK LEAVES ASHCROFT
Barbara Comstock, chief
spokesperson for Attorney General John Ashcroft, will join
Blank Rome Government Relations on Oct. 1.
She was in charge of overall public affairs for the Justice
Dept., as well as its FBI; Bureau of Prisons; Drug Enforcement
Administration; Bureau of Alcohol, Tobacco and Firearms,
and the U.S. Marshals Service.
Prior to the Justice Dept.,
Comstock was director of research for the Republican National
Committee and organized its "Winning Women" initiative
to encourage females to vote for George Bush. She is leaving
Ashcroft as he tours America to whip up support for the
Blank Rome Government
Relations deals with energy, healthcare, environmental,
homeland security and transportation issues.
S-P REVAMPS PR DEPT.; SLAPPED
Schering-Plough has tapped
Pharmacia's former VP of PR, Jeffrey Winton, for a new VP
post in the company's PR department, as the drug maker moves
toward a single marketing communications department with
a global focus.
Bob Consalvo, director
of external relations for S-P, told this newsletter that
Winton, who began work Sept. 15, built a similar global
group at Pharmacia, before leaving when it merged with Pfizer
earlier this year.
Winton, 45, reports to
Joseph Connors, EVP and general counsel, and takes the title
group VP, global communications. S-P brought in Pharmacia's
former VP of strategic comms., Ken Banta, in July.
The Securities and Exchange
Commission last week slapped a $1 million penalty on S-P
for violating the disclosure requirements of Reg FD. The
penalty is the largest levied against any company for disclosure
matters. The SEC also announced that Richard Kogan, former
CEO of S-P, has agreed to pay a $50K civil penalty, which
is the first disclosure fine issued against any individual.
The SEC found that Kogan during the week of Sept. 30, 2002
disclosed "negative and material nonpublic information
regarding Schering's earnings prospects" to analysts
and portfolio managers.
Both S-P and Kogan settled
the cases without admitting or denying the Commission's
allegations and findings.
APCO BUFFS IMAGE OF RUSSIAN
APCO Worldwide is representing
Yukos Oil, Russia's fourth largest energy company, which
is in the midst of a power struggle with Vladimir Putin's
Yukos, according to the
National Review, is widely regarded as the country's
"most progressive transparent, and Western-oriented
corporation." That makes it a tempting target for Russian
bureaucrats who want to keep big business executives out
of politics, and to re-consider privatization. ChevronTexaco
and ExxonMobil are expected to bid for a stake in the firm.
Russian prosecutors have
raided Yukos' Moscow headquarters, and have interrogated
its CEO Mikhail Khodorkovsy, the country's richest man.
His name has been floated as a potential for prime minister.
Margery Kraus, CEO; former Mich. Senator Don Riegle (D),
and ex-Rep. Don Bonker (D-WA.) lead APCO's team. APCO is
part of Grey Global Group.
Edition, September 17, 2003, Page 2
FRANCE WOOS AMERICANS
French Government has voted for a 40 percent budget increase
to promote itself as the top world tourism destination as
travel sags amid economic woes and the ongoing political
and military conflict in Iraq.
government's Tourist Office projects a drop in American
visitors between nine and 13 percent by the end of the year
and is laying out a campaign to break in the fall to offset
those declines. The office plans to build on and continue
its 2003 "Let's Fall in Love Again" campaign,
a $3 million push which recruited Woody Allen, Wynton Marsalis
and George Plimpton and aims to show U.S. travelers they
are welcome in France.
O'Brien, a spokeswoman for the tourist office, told this
NL the office has an in-house communications staff of eight,
and will not be using outside PR or ad firms for the work.
She said details of the campaign are to be rolled out this
fall and that the U.S. office only found out about the work
yesterday. A branding effort and nationwide "Gastronomy
Day" are to be part of the push, called the France
Bertrand, the country's Minister of Tourism, said in a statement
that an additional four million euros (about $4.4 million)
will be spent in 2004 on top of the four million allocated
for this year.
is the top tourism destination in the world 12 years running,
according to the World Trade Organization. The country counted
76.7 million foreign visitors in 2002.
PUSHES FOR SUBS
Powell Tate is lobbying Congress to support long-term funding
for the Virginia Class submarine on behalf of the Submarine
Industrial Base Council, which is composed of more than
100 suppliers to the nation's two submakers-General Dynamics'
Electric Boat unit and Northrop Grumman's Newport News operations.
The Navy awarded an $8.7
billion contract last month to a partnership between the
two companies for construction of six submarines. That deal
was designed to keep both sub shipyards in business. Upon
Congressional authorization and appropriation, the contract
will award one submarine per year from 2003 through 2006
and two submarines in 2007.
BUSHKIN NAMED COO AT UN FOUNDATION
Kathy Bushkin, a former
publicist, was named executive VP and COO of the UN Foundation,
headed by Timothy Wirth.
Bushkin was president
of the AOL Time Warner Foundation since 2001, following
her role as chief communications officer of AOL. She ran
the media relations practice for Hill and Knowlton USA from
1996 to 1997, and she was the director of editorial administration
for U.S. News & World Report from 1985 to 1996.
From 1976 to 1984, she
was communications director and co-legislative director
for Sen. Gary Hart in both his Senate office and his 1984
The UN Foundation was
founded by Ted Turner, who is chairman.
BIG THREE BECOMES BIG
The Big Three automakers
lost a golden opportunity to win back American consumers
during the boom time of the `90s, and will soon pay the
price, according to Micheline Maynard, author of "The
End of Detroit." She expects one of them to disappear
by the end of this decade.
Maynard faults General
Motors, Ford and Chrysler for focusing on high-profit SUVs
and pick-ups during the past decade.
That short-sighted strategy
enabled Japanese, German and Korean competitors to grab
a share in the family and economy car markets. They did
research to find out what American consumers needed, and
then marketed cars that met those needs, according to Maynard,
who covers the auto and airline businesses for the New
York Times. The Big Three, on the other hand, produced
"good enough" cars. They also became addicted
to marketing gimmicks, such as zero-percent financing and
Maynard points out that the Big Three cannot rely on "buy
American" sentiment, a tactic skillfully employed by
former Chrysler CEO Lee Iacocca when the No. 3 automaker
was fighting for its survival in the '80s. Foreign automakers
have built 17 plants in the U.S., employing more than 85,000
Toyota spent $1 billion
to expand its Georgetown, Ky., plant, build a truck factory
in Princeton, Ind., and open a Charlestown W.Va., engine
plant. Those facilities employ 20,000 Americans. GM, during
the same period, closed two dozen American plants, eliminating
TAKES ON SOUTHWEST AIR
Assocs., an Arlington, Va.-based PR and public affairs firm,
is front and center in Southwest Airlines' 16-month labor
dispute with its 7,200 flight attendants, which boiled over
Wednesday as the carrier called for a federal mediator to
intervene in the standoff.
VP David Roscow told this NL what began as a good-natured
campaign for the flight attendants - "Love Will Keep
Us Together" was the initial theme - has progressively
gotten more intense. "They don't hate their company,
but they are disappointed in Southwest's management,"
he said of the flight attendants, and the carrier's decision
to seek third-party involvement through the National Mediation
said his firm, which has considerable experience working
on labor issues, is about to break a national ad campaign
for the attendants, who are represented by Local 556 of
the Transport Workers Union. Tricom has helped the workers
organize pickets and media events at Texas airports, where
Southwest is based, drawing the ire of the carrier's CEO
in a letter to the union's president reported by the Associated
Press, said the group's "media events" were getting
in the way of bargaining.
Edition, September 17, 2003, Page 3
BIG BOARD GIVES
REPORTERS A HARD TIME
Wall Street Journal said "confusion reigned"
at the New York Stock Exchange on Sept. 10, a day after
the Big Board decided to allow reporters to look at 1,200
pages of documents relating to chairman Richard Grasso's
controversial $140 million pay package.
Tharp, a New York Post reporter, described the scene
at the Exchange as a "litte circus."
NYSE said each news organization could send two reporters
to the Exchange to examine the documents for two hours.
Reporters could take notes but could not take documents
or make copies of them.
news organizations said they were convinced it was a ploy
by the Big Board to hide bad news, especially when the information
would likely become public at some point through a Freedom
of Information Act," said Matthew Rose, a reporter
for the Journal.
were nasty remarks, threats of calling lawyers and at least
one camera and data disk seized by officials from a Wall
Street Journal reporter," Tharp said.
was a sham," said one of the dozens of journalists
allowed to examine the voluminous documents. "There
was only enough time to examine just a small part of the
7 a.m. reporters, surrounded by tight security, were ushered
into a small room containing four identical stacks of documents
and told to read as fast as they could. They were grouped
by as many as four news organizations at one time, and were
escorted to and from a cramped 12th floor conference room
and watched by NYSE representatives as they worked.
said three piles of documents a foot high were stacked hapazardly
around a conference table and were shared among rival reporters,
leading to confusion as the clock wound down.
midday, the Exchange officials were trying to shorten the
two-hour blocks by as much as 15 minutes, raising immediate
protests from journalists.
one point, Theo Francis, a reporter from the Journal, took
out a digital camera to photograph some documents, but was
stopped by an Exchange official, who demanded Francis' film.
a bitter exchange, the NYSE claimed the documents were private,
and forced the reporter to erase his camera disk, and seized
both, Tharp said.
Zito, the NYSE's EVP/communications, said it was his fault
that reporters early in the day were not given copies of
specific documents because he was not in the office to give
that instruction, Rose said in his report.
Zito said the NYSE was under no obligation to make the documents
public in the first place," Rose reported. "There
is nothing to hide. We did not have to do this," Rose
quoted Zito as saying.
why the Exchange did not post the documents on its website,
Zito said most of the documents would not be of interest
to reporters on this story.
this about saving time? I realize that most communications
professionals operate under the guidelines that you want
to make a reporter's job as easy as you can, but as I have
not had an opportunity to read through all 1,200 pages,
I would like to know what's going out and I want to know
what stories are being worked on," Zito said.
PORN' RULES FOOD PAGES
of the most significant stories today-the obesity epidemic,
water purity, the genetic manipulation of the food supply
as well as its safety and sustainability-are food related.
you won't find these stories in the food section because
the focus of food stories is on entertainment, rather than
news and consumer education," according to Molly O'Neill,
who was a reporter and food columnist for The New York
Times for 10 years.
an author of three cookbooks, said the question is whether
food writers will pander to these readers or seize the chance
to be better journalists.
recent history-including my own -favors the former,"
said O'Neill. "In general, entertainment, rather than
news and consumer education, has been the focus of food
stories for nearly a decade.
porn-prose and recipes so removed from real life that they
cannot be used except as vicarious experiences-has reigned."
science and business writers, as well as general assignment
reporters and a growing number of food scholars, have and
should continue to address food issues, she believes food
writers are uniquely suited to the discussion.
food writer is trusted to disseminate the issues that can
affect what readers put in their mouths," she writes
in the September/October issue of Columbia Journalism
Wary of PR Tactics
said food writers should be wary of the PR tactics used
by food companies and organizations. She cited as an example
the International Olive Oil Council, a consortium of olive
oil producers, exporters and importers, which began a major
push in the 1980s to publicize dietary health research that
championed olive oil and sponsored seminars in "tantalizing
spots" abroad to disseminate that information.
attended several of these events," she said. "Some
of my closest food-writing friends consulted for the Council.
I didn't write about the events directly, but over time
I found myself cooking more often with olive oil and that
shift was obvious in the recipes that I published."
1982 "olive oil" appeared 483 times in the publications
tracked by Nexis. Last year, the oil had 8,161 mentions.
In that same period, olive oil imports rose from $8.4 million
worth to the $64.3M worth that will be imported this year,
(Media news continued
on next page)
Edition, September 17, 2003, Page 4
PAPER SPIKES GHOSTWRITTEN
Columbus (Oh.) Dispatch will no longer publish columns
from an Ohio State University professor who admitted he
used information provided by the Potomac Communications
Group, a PR firm.
column, which appeared with Professor Tunc Aldemir's name
and photo, was about how nuclear power is making a comeback.
The Nuclear Energy Institute, a lobbying group in D.C.,
uses Potomac to handle "strategic media outreach."
column came into question because two of its 14 paragraphs
appeared in columns submitted by other academicians to at
least four other newspapers.
was written-in part or entirely-by Peter Bernstein, a VP
in Potomac's Alexandria, Va., office. Bernstein said he
has been working with Aldemir for about four years.
N.Y. TIMES NAMES STANDARDS
Alan Siegal, 63, was named
The New York Times' first standards editor.
Siegal, who directed a
committee that reviewed newsroom practices after Jayson
Blair was fired for fabricating stories, will oversee corrections
and train employees on ethical practices.
He will keep the title
of assistant managing editor, a position he has held since
Mandese, previously editor of Media Daily,
a newsletter, was named editor-in-chief of Media,
a new bimonthly magazine targeted at ad agency media buyers.
Yahn, a publicist at The Dilenschneider Group, was
named executive editor of Media, and editor of Media Daily
News, an online news service.
Alabasio, 56, who has been The Associated Press'
executive photo editor since 1990, was named director of
global business development/photos. He will oversee the
marketing, sales and promotion of AP's collection of current
and historical images.
Alabasio's successor will
be named later.
Paul Stern, a gossip reporter/columnist at The
New York Post, is joining Star magazine as executive
Balkin, 28, NY1 News' technology reporter, is marrying
31, the channel's consumer reporter, on Oct. 9.
Rogers, previously a Washington, D.C.-based technology
correspondent for Newsweek, has joined Wired
as senior associate editor.
Alexander, former technology editor at Time Out
New York magazine, has joined Popular Science
as senior editor, overseeing the "What's New"
section, replacing Sam
Grobart, who left.
McNair, 47, was named Virginia news editor of The
Associated Press. She is based in Richmond.
Downing, 50, features editor for The Anniston
(Ala.) Star, was killed Sept. 4 in a car accident.
TV SHOW WILL PROMOTE TOURISM
Walt Disney Co. is producing
a TV show to boost tourism in Colorado. The one-hour program,
called "Courage Colorado," was put together by
Praco Ltd., a Colorado Springs-based ad/PR firm.
The program will feature
a North Carolina family as they travel across the state
for two weeks sampling the food, culture, recreation and
Praco, which has been
handling the Colorado Tourism Office since 2000, is negotiating
with two cable networks to air the show next spring during
prime time. In addition, the firm expects it will run on
TV at least five other times and says it likely will be
used as in-flight entertainment on airliners coming into
Nechie Hall, Praco president,
believes this is the first time a nationwide program like
this has been done.
Wire has partnered with Getty Images to offer its
photo services to PR pros worldwide.
The arrangement will allow
BW's customers to work with Getty Images to hire commercial
photographers for commissioned photo shoots or to select
images from the company's pre-shot imagery collections.
Globe and Mail,
Canada's national newspaper, is expanding its news
coverage with the launch of Globe Toronto.
On weekdays, the paper
is expanding its city coverage with added pages in the front
section. On Saturdays, GT will be a new standalone section
offering a combination of news, features, lifestyle content,
and commentary columns by John Barber and Christie Blatchford.
Stone on SIRIUS," an exclusive collaboration
with Rolling Stone magazine, will air every Wednesday
from 5-6 p.m. (ET) on Sirius Entertainment.
The program, which debuted
Sept. 10, is hosted live by RS editors Joe Levy and Jenny
Eliscu and features breaking insider music-related news
plus information culled from the most current issue of RS.
New Single Copy
newsletter said newsstand sales of magazines fell
4.5% in the first half of 2003.
Bob Castardi, president of Curtis Circulation, which distributes
many titles, told Advertising Age the decline in
single copy sales is probably the worst he has seen in his
30+ years in the business.
Some of the hardest hit
were women's magazines, led by Family Circle, down
28.6%, and Woman's Day, down 20.6%.
Edition, September 17, 2003, Page 7
APR EXAM'S 5% ON 'MEDIA' RAPPED
pros said the new accreditation exam of PR Society of America,
on which only 5% of the questions deal with "media
relations," is not reflective of what PR people do.
of the PR people queried said media relations usually occupies
50-70% of a PR pro's attention.
hire us for our creativity and fire us for our lack of publicity,"
said Jerry Schwartz, president of G.S. Schwartz & Co.,
Bates, an executive of Media Distribution Services and an
instructor in Columbia University's master's degree in strategic
communications, said the exam should devote more questions
to publicity and media relations since 60-70% of what PR
pros do is working on press coverage.
don't mean questions about how to format a release or when
to call reporters, but about the media's role in a free
society and about professional and institutional credibility
in dealing with reporters, especially in a crisis,"
said that "despite weaknesses," he is "four-square
for APR as a way for PR pros to understand more about the
thinking that goes into PR decision-making and to deepen
their knowledge of what the practice is and how it relates
to the public interest."
Kenneth Makovsky was "surprised" at the 5% media
relations content. "Despite the variety of tools available
to PR pros today, media relations is still a core skillset,"
he said. "It is even more important that this skill
be tested now because of the media skepticism that abounds
as a result of the corporate scandals," he added.
Found in PRSA APR Paper
11-page white paper on "decoupling" the PRSA Assembly
from APR says that "groups within PRSA" have been
urging this "for many years" and that a committee
headed by Patrick Jackson urged the bylaw change in the
1980 president who died last year, said in late 1998 (11/11/98
NL) that he favored "decoupling of APR for the Assembly
as well as for national offices." He was co-chair of
a PRSA task force on decoupling with 1993 PRSA president
new white paper, dated September 2003, was prepared by the
PRSA Assembly Representation Task Force of Reed Byrum, president;
Del Galloway, president-elect; Art Stevens, secretary; Judith
Phair, treasurer, and directors Debbie Mason, Phil Ryan,
Jeff Seideman, and Tom Vitelli.
white paper says that "the concept of changing the
APR requirement for national PRSA leaders is a separate
issue not connected to the issue of Assembly representation."
Leadership remains fully committed to APR, it adds.
notes that 35% of members were once APR but this has dipped
to 21% and that the new multiple-choice test is not likely
to increase the percentage.
if Assembly decoupling is passed, "research suggests
that APR members will always dominate the Assembly,"
says the paper.
QORVIS PAVES WAY FOR AGC
Associated General Contractors of America has hired Qorvis
Comms. to handle its grassroots effort to win federal dollars
to modernize the nation's infrastructure, a need highlighted
by the Aug. 14 blackout that affected the midwest and east
AGC wants Congress to invest in America's infrastructure
to "create jobs and help get the economy rolling again,"
according to Stephen Sandheer, CEO of the 35,000-member
group. The group issued a bulletin on Sept. 4, noting that
the American Society of Engineers estimates the country
should spend $1.6 trillion to upgrade D+ -infrastructure
rated categories to acceptable levels.
AGC is running radio ads to encourage Congressional support
for reauthorization of the Transportation Equity Act, which
expires on Sept. 30. Its pitch is for every billion dollars
of federal highway funds creates 47,500 jobs.
managing director Rich Masters, a former aide to Sen. Mary
Landrieu (D-LA.) is responsible for day-to-day management
of the AGC account.
MARKS REJOINS GCI/ATLANTA
Group has named Bill Marks president of GCI Atlanta, replacing
Ken Willis, who becomes chairman of Grey Global Atlanta.
had headed GCI's Atlanta office three years ago, but left
to join Coca-Cola. He left Coke as North America VP-PR.
Marks also will be GCI's managing partner for diversity,
and lead the firm's business-to-business practice.
has more than 25 years of PR corporate experience at IBM,
BellSouth, D&B Software, and Digital Communications.
He also served as deputy managing director-communications
for the Atlanta Committee for the Olympic Games.
and Marks report to GCI CEO Bob Feldman.
G/H GETS SWEET PLUG FOR GRAPEFRUIT
played a key behind-the-scenes role in getting the Sept.
9 front-page New York Times story about the Florida
growers efforts to develop a "hip image" for grapefruit,
according to Alicia Alfano, VP and head of the G/H grapefruit
team. Abby Goodnough wrote how growers want to "transform
grapefruit juice from the dutiful tonic of old people into
the must-have drink for chic, health-conscious young women."
supplied marketing material about the "Sass in a Glass"
campaign to Goodnough, and arranged for Nicole LeBeau, marketing
communications director for the Florida Dept. of Citrus,
to talk to her about the effort to target women 21-to-49
for a grapefruit pitch. Citrus growers are betting that
the $3M marketing campaign will help reverse the decline
in grapefruit sales.
media relations, G/H also does buzz/mobile marketing and
has developed alliances with the American Cancer Society
and the March of Dimes for the Dept. of Citrus. LeBeau told
O'Dwyer's that she was very happy with the Times article.
Edition, September 17, 2003, Page 8
As noted on
page one, Nike has decided not to press its "free speech"
defense in Nike vs. Kasky.
has ended with a "whimper," the New York Times
said Sept. 13.
president of PRSA, which backed Nike in the case by spending
at least $10,000 on an amicus brief, said PRSA is "pleased
that the settlement addresses the overall issue of corporate
He said PRSA
contends that consumers throughout the world are "entitled
to better information from corporations and other institutions."
member Jeff Seideman had a different read: "This settlement
ends an embarrassing chapter in PRSA's history in which
it backed the spurious free speech claims of a company that
now chooses to pay out $1.5M rather than defend the truthfulness
of its past statements and won't release its social responsibility
Seideman feels those who led PRSA and other groups "down
this shameful path owe an apology to their members, the
profession and society for claiming that requiring a company
to tell the truth about its own facts is a threat to our
freedom of speech."
Supreme Court decision is "virtually identical"
to PRSA's code of ethics, said Seideman, who was rejected
for re-election to the board by the nominating committee.
He had served one year with the expectation of winning a
full three-year term.
argued in a panel at the Aug. 20 Arthur Page Society meeting
in Chicago that California does not recognize an
can get sued even if certain facts they disseminate are
correct, said Kirk Stewart, VP-CC of Nike.
This is what
the case is all about, to our mind. The SEC has a strict
standard of truthfulness in which it says that certain "facts
and statements" that seem to be true may not be so
"in the light" of other statements that are not
words, don't leave out key facts or you're going to get
A bad habit
of some PR pros (who are only doing what they must for clients
and employers), is to mention some facts but not others.
is the 11-page white paper that PRSA has just put out about
that makes the paper misleading is that it talks about decoupling
APR from the Assembly as though this slight change is the
only proposal that has ever been made about the APR rule.
which appears to be exhaustive, doesn't mention the recommendation
of the 16-member strategic planning committee in 1999 to
"decouple" all officer, board and Assembly posts
just the Assembly is almost meaningless because, as the
paper points out, APRs will "always dominate the Assembly."
One PR pro told odwyerpr.com that the Assembly is PRSA's
"House of Lords" and there is no "House of
fact that only 5% of the questions on the new APR exam concern
"media relations" is an example of the
power academics have achieved over PRSA, veteran members
courted the academics for many years and now we have surrendered
to them," said one. Another said there is "no
one to fight them such as the corporate contingent, which
has mostly fled to Arthur Page and PR Seminar, nor the Counselors
Academy, a shadow of its former self after the big shops
started the Council of PR Firms."
of the APR test on theory and process such as research,
planning, communications models, management skills, etc.,
is exactly something the educators would do, said the veterans.
evidence of the power of the educators is that there
is no discussion this year of a proposal that enraged them
last year-that students from non-PRSA affiliated colleges
be allowed to join PRSA directly. The educators at the 235
PRSA-recognized colleges (out of the 4,000 total) saw that
as a threat to their jobs. They rounded up 21 ex-presidents
of PRSA to keep it off the 2002 Assembly agenda.
evidence is that PRSA would be headed two years in a row
by those from the academic community if the nominating committee
has its way-Judy Phair, a counselor specializing in academic
clients and a former PR teacher, and Maria Russell, PR professor
at Syracuse University.
her employer, the Newhouse School of Communications, got
incredible publicity in the 2003 PRSA Bluebook of
Her listing and that of the Newhouse School, including address,
phone, fax and e-mail, took up 10 lines at the top of nine
different committees and boards, a PR bonanza. She is said
to be "senior counsel" to the committees although
all of them already have board members who counsel the units.
graduate PR programs, mostly handled through e-mail and
regular mail, are now under competition from Columbia University
in New York, which makes its students go to class every
are good names but Columbia is an Ivy school with greater
which is now into its second year of offering a master's
in strategic communications for about the same $30,000 price
as Newhouse, is located in the city with the greatest concentration
of media, PR firms, financial communicators, etc.