Edition, October 8, 2003, Page 1
GREY GLOBAL MAY UNLOAD APCO
Global Group is considering selling its 70% stake in its
Washington, D.C.-based APCO Worldwide unit in an effort
to focus attention on GCI Group. APCO was split from GCI
a number of years ago.
ad/PR conglom acquired APCO, which was Arnold & Porter's
PA unit, in 1991. APCO CEO Margery Kraus is responsible
for more than 400 employees stationed in a dozen countries.
She told this NL billings are close to $50 million in fees.
firm has expanded its offerings to include PR, M&As,
crisis/issues management, marketing and online communications.
That expansion has led to an overlap of service offerings
Stearns is advising GGG on the potential deal.
H&K DIALS UP MOBILE TELECOM
& Knowlton has been tapped to handle worldwide PR for
an international trade group of mobile telecom operators,
the GSM Association, which is downplaying a study linking
new wireless technology to headaches and nausea.
account runs the gamut of PR, government relations, online
and mobile marketing work, in the U.S. and abroad. Sally
Costerton, head of corporate comms. in H&K's London
office, oversees the work.
GSM, or global system for mobile communications, supports
590 operators of second- and third-generation wireless technology
in 200 countries.
Smith, communications director for the Dublin, Ireland-based
organization, told this NL the authors of the report found
"small statistically significant effects on exposure
to 3G signals but no effects from GSM signals."
board members include top execs from Vodafone, AT&T
Wireless, China Unicom and T-Mobile.
LAZARD SNAGS SILVERMAN
Richard Silverman has joined investment banker Lazard as
its global communications director. He also served as director
of global media relations at Merrill Lynch.
began his career as a journalist at Dow Jones News Service.
He put in stints at The Wall Street Journal and Bloomberg
operates in 15 countries, handling mergers/acquisitions,
asset management, restructurings and real estate investment
banking. It uses Joele Frank, Wilkinson Brimmer Katcher
ROWLAND, CANON PART WAYS
USA has split with its long-time firm Rowland Communications
but is mum on future plans for a firm of record.
Lake Success, N.Y.-based imaging company is currently using
Edelman PR Worldwide for project work, according to PR manager
Deborah Szajngarten, who told this NL the "long-tenured
relationship" with Rowland officially ended in August.
said the company is not currently looking for a firm, but
declined to discuss future plans.
Calls placed to Rowland president/CEO Mark Weiss and VP
Lou Desiderio, who headed the work, have not been returned.
is a unit of Publicis' Saatchi & Saatchi.
Edelman is currently working on the rollout of Canon's Powershot
compact digital camera.
Japanese company, which employs about 10,000 in the U.S.,
has become a strong player in the digital imaging and printing
market, rubbing sometimes sharp elbows with rivals Hewlett
Packard, Sony and Xerox.
Kodak, meanwhile, announced a shift in strategy last week
to focus on digital markets, saying it will spend $3B on
investments and acquisitions in the next 2.5 years. Ketchum
has the reins on Kodak's PR.
Kamer, chairman of Kamer Consulting Group, is joining Manning,
Selvage & Lee as U.S. director-crisis and issues management.
Sam Singer, Kamer built Kamer-Singer & Assocs. into
a 100-member high-tech firm before selling it to GCI Group
in 1999. Kamer told this NL that he's had a long relationship
with MS&L and its CEO Lou Capozzi. KS&A was an affiliate
of MS&L. It shared clients such as Nike. MS&L was
outbid by GCI for KS&A, said Kamer.
bills itself as a firm positioned to handle " risk,
controversy and crisis." The San Francisco-based firm
has counseled ChevronTexaco, Nike, Port of Oakland, Pottery
Barn, and Kendall Jackson Wine Estates.
firm controls rumors, deals with executive departure/death
and manages fall-out from "environmental incidents"
and "activist intervention," according to its
Marcy Lynn, Ben Drew, Dan Gould and Jane Sacco are also
joining MS&L. Kamer said that KCG will remain in existence.
"We are exploring the opportunity of using it as a
'conflict shop,'" he said.
Edition, October 8, 2003, Page 2
BIG MEDIA'S FIGHT
& Assocs. is leading Big Media's fight in support of
the Federal Communications Commission's chief Michael Powell's
bid to ease restrictions on ownership rules, a move that
has been blocked by the Senate.
Corp. (owner of Fox TV), General Electric (NBC), Viacom
(CBS) and Walt Disney Co. (ABC) have retained the services
of the Interpublic unit to communicate with Congress and
the Administration regarding FCC regulations. The firm also
coordinates industry response to groups opposed to allowing
Big Media to bolster the number of broadcast stations that
FCC, during its comment period, received more than two million
responses against its plan.
also is representing Disney in its effort to build relationships
with key members of Congress.
SORRELL LIKES FUTURE OF PR
Martin Sorrell, CEO of
WPP Group, told a Goldman Sachs Communicopia event Sept.
30 that the ad/PR holding company's focus will move more
toward marketing services like PR in the next 10 years and
away from its traditional advertising base.
Sorrell singled out PR
as a particularly strong area of potential growth, saying
he will not sell off any of its units in the sector because
editorial coverage is more believable in the public's eye
Bear Stearns issued a
report on WPP Sept. 29 saying that PR is at least declining
at a slower pace than other marketing sectors.
Sorrell rapped Grey Global
Group's decision last week to pursue the sale of its public
affairs unit, APCO Worldwide, and ripped rival Havas for
following a strategy similar to another former competitor,
the now-defunct Cordiant Communications.
His comments were first
reported by the advertising news site, Mediapost.com.
Sorrell predicted two-thirds
of WPP's revenues by 2014 would be derived from non-advertising
sectors, like research, PR, consulting and healthcare comms.
WPP's major PR holdings
include Burson-Marsteller, Hill & Knowlton and Ogilvy
F-H NETWORKS FOR STORAGE MANAGERS
out several firms to handle launch and ongoing PR efforts
for a new, national trade group set up by the corporate
users of storage networks, who are looking to strike up
a national dialogue on the systems that store data.
The Association of Storage
Networking Professionals has set up a network of IT managers
from companies and organizations like Qwest Comms., Barnes
& Noble, Southwest Airlines, and the Mayo Clinic.
Max Shu, VP of the group,
told this NL IT technologies are often the biggest challenge
and largest portion of budgets for IT departments and the
group hopes to demystify the sector and level the playing
field between its users and vendors.
U.S. FACES 'PERILOUS TIMES,'
SAYS PR PRO
America faces "perilous
times" and stands "isolated" because of the
Bush Administration's failure to quell widespread conflict
in Iraq and enlist broader international and domestic support
for restoring stability there, said Robert Dilenschneider.
How things play out in
the next few months "will define the shape of our lives
for generations to come," said the New York counselor
at Vanderbilt University's Chancellor's Lecture Series on
He warned that the global
threat of terrorism has been compounded by the Iraqi mess.
"Iraq is beginning to evoke echoes of the Vietnam era
and of those two important words that so eroded President
Johnson's popularity-credibility and quagmire."
If stability is not restored
to Iraq in the very near future, Americans should brace
themselves for "stormy and volatile economic and political
consequences here in the U.S," he said.
Dilenschneider said it's
paramount that the U.N. send peacekeeping troops and money
to fund the reconstruction of Iraq. For that to happen,
the U.S. must relinquish control over the rebuilding process.
The PR exec feels the
Administration needs to apply greater financial and political
pressure on the Israelis, Palestinians and neighboring Arab
states to push ahead with the road map to peace.
Likely to Win
Dilenschneider said "political
vulnerabilities notwithstanding, President Bush will most
likely be re-elected next year."
He called the President
a "formidable campaigner" who will be backed by
the "biggest war chest in U.S. history."
Bush is also running unopposed
in his party.
A word of advice for Bush:
"tone down the extreme rhetoric of Congressional Republicans
and supporters on sensitive social issues such as abortion,
school prayer and gay bashing."
Those conservative positions
hurt GOP moderates and turn away independents from supporting
which was founded in Pittsburgh 80 years ago, is downgrading
that office to a satellite status in an efficiency move
at the Omnicom unit.
firm's Pittsburgh operation, which services H.J. Heinz,
Alcoa and Fedex, will be part of the Chicago Midwest regional
Thompson, head of Pittsburgh, is shifting to Atlanta around
the beginning of the new year.
Six Pittsburgh staffers were let go last week, leaving an
overall force of less than 30 people in the city.
had $9.6 million in fees and 81 staffers in 2000, the last
year it reported financial figures to O'Dwyer's.
the past two years, the firm merged its San Francisco and
Los Angeles offices, and its Atlanta and Dallas units.
Edition, October 8, 2003, Page 3
HOME DECOR IS
A `HOT' MEDIA TOPIC
decorating is a "hot" area of coverage, Lou Hammond,
president of Lou Hammond & Assocs., told a group of
design experts in New York Sept. 30.
recent survey found the home is where Americans are spending
their money," said Hammond, who noted home decorating
stories, especially about trends, were what editors and
producers say readers, viewers and listeners want to read
and hear about.
should pitch one idea a day," Hammond advised the more
than 80 designers at the meeting where she moderated a panel,
consisting of Mark Mayfield, editor-in-chief of House
Beautiful; Wendy Moonan, who currently covers antiques
for The New York Times; Marcia Sherrill, a partner
of Kleinberg Sherrill, and Suzanne Slesin, former editor
of Homestyle, House & Garden and the "Home"
section of The New York Times.
a Media Plan
said designers should put together a placement plan that
includes a list of daily newspapers with a circulation of
more than 250,000; weekly newspapers; the top national and
regional shelter magazines; home improvement shows on TV,
and several feature and news syndicates.
don't forget talk radio, either," she told a packed
room of designers, who attended a seminar sponsored by the
American Society of Interior Designers/N.Y. Metro chapter.
her introductory remarks, which featured a 15-minute slide
show presentation of how to use PR to get results, Hammond
made the point of noting that getting "gratis media
exposure" is what PR is about.
said designers should put together press kits with information
about their company, photos and biographies of executives.
her opening question, Hammond asked the panelists how they
like to get information.
said she "really loves opening mail." While he
is busy on a daily basis looking at hundreds of galley photos,
Mayfield said he too "loves mail" and takes the
time every day to read his mail because he frequently finds
it is not a good idea to send everything to him, Mayfield
said he will forward interesting information to appropriate
editors on his staff who might be able to use it.
said she reads her mail, particularly press releases, to
keep abreast of what is going on. "We need to have
more contact," said Slesin, who is author of a new
book, entitled "Helena Rubenstein -Extraordinary Style,
Beauty, Art, Fashion, Design." She also said "nothing
replaces getting photos on paper."
said she dosen't care how she gets pitched as long as it
is not boring.
said it is important for designers to "tailor their
pitch to a market," taking into account the magazine,
newspaper or TV show's audience.
also said designers should hire PR professionals to pitch
stories for them.
Slesin likes to deal with people who "don't lie"
to her. She said a publicist once pitched her a story idea,
telling her upfront that the same story had been sitting
on an editor's desk for three years.
took it anyway and got it published," she said.
NEWS BEATS ADVERTISING IN
Sixty-eight percent of Americans surveyed find news coverage
to be more important than advertising when determining their
trust of a company, and 23% stated it had the same value.
Only 9% said advertising had greater value than news coverage.
"Media coverage continues to be a significant factor
in determining the level of trust Americans hold for a company,"
said Ron Hanser, president of Hanser & Assocs., which
commissioned Roper ASW to poll the 1,147 Americans cited
in the survey.
Report'" anchors and staff welcome e-mails.
The program's Miami-based producer said messages sent to
[email protected] will
be forwarded to the appropriate person.
"While we may not be able to respond quickly because
of the volume of e-mail we receive, we welcome your comments,"
the producer said.
"Eye On Philadelphia
with Beverly Williams," a program developed
by the former news anchor for CBS 3, made its debut on Sept.
The weekly half-hour show, which will air at 8:30 a.m.
on Sundays, features a mix of personality profiles, local
issues and places of interest.
Suzanne Hansberry is the show's producer.
a new national, bimonthly magazine, is starting its
first regional magazine: Female Entrepreneur Texas.
The first edition is scheduled to hit newsstands Jan. 2004
and will focus on local companies, personalities and business
issues, said Keli Swenson, editor of FE. She is based in
Henderson, Nev., at 888/663-2400, ext. 85; e-mail: [email protected].
CASTING CALL FOR SMALL TOWNS
A&E Network is seeking small towns in the U.S. for
a holiday-themed "reality contest," currently
entitled "Ultimate Holiday Town USA."
All candidate towns must have a winter population not exceeding
50,000 residents and must hold their major holiday celebrations
on or before Dec. 6, 2003.
Towns interested in entering the competition should contact
the producers, Atlas Media, at [email protected].
news continued on next page)
Edition, October 8, 2003, Page 4
PLACEMENTS PUBLICIZE NEW $20
Bureau of Engraving and Printing is using its first product
placement firm and one of Hollywood's top talent agencies
to get publicity for the redesigned $20 bill.
Entertainment and William Morris Agency were paid a flat
fee to make the new colorized note a celebrity through PR
instead of paid ads, according to The New York Times.
new bill, which will be introduced this week, has already
appeared on "Wheel of Fortune" and "Pepsi
Play for a Billion," where its new look and security
features were talked up.
Times also said Jay Leno, David Letterman and other late-night
talk show hosts have been making jokes about the new bill,
which is exactly what the William Morris Agency was hoping
for when it discussed the bill months ago with the shows'
the introduction week, the bill is likely to be featured
on many news and entertainment programs just because it's
newsworthy. It will also have a starring role on "Who
Wants to Be a Millionaire," with hundreds of new $20
bills doled out to audience members.
bill will get a category of questions on "Jeopardy"
and appear on "America's Funniest Home Videos."
one of several joint marketing efforts between the Treasury
and consumer goods companies, the bill's design will appear
on bags of Pepperidge Farm Goldfish crackers, and the crackers
themselves will be colored to match the new bills. Images
of the new note will pop up on thousands of ATMs, and the
bill will be superimposed electronically on the field during
college football games on ESPN and "Monday Night Football"
are just the appearances that the Treasury knows about,"
according to the Times, which said Hollywood representatives
for the bill have been meeting for months with TV writers
to try to land the new bill on a series likes "CSI:
Miami," "The West Wing" or "Law &
Burson-Marsteller has been overseeing the PR campaign for
the Treasury Dept., which will spend $33 million on advertising,
marketing and education programs over the next five years
to introduce the world to the $20 bill, and later to color
versions of the $50 and $100 bills.
BRITNEY BREAKS COVER EXCLUSIVE
Dan Klores Comms. has
dropped Britney Spears for breaking the firm's pledge of
a cover story exclusive in Esquire.
On her own, Spears gave
interviews to three other magazines, including Rolling
Stone, and also canceled appearances on NBC and ABC
that had been set up by DKC.
Her repeated sabotaging
of the firm's PR campaign for her had compromised his reputation
with other clients, Dan Klores told reporters.
Spears will appear on
the cover of Esquire's November issue as part of the magazine's
"70 Years of Women We Love."
DALY HEADS RED HERRING'S
James Daly, founder and
former editor of Business 2.0, has been named to
head Red Herring's editorial team, based in Mountain
His staff includes former
Upside editor-in-chief Richard Brandt, senior writers
and reporters from the original Red Herring team, and a
broad array of journalists, who have contributed to publications
ranging from The Economist to The Industry Standard.
Red Herring will offer
wide international coverage and examine the commercial development
of technology in companies of every size, Daly said.
The magazine, which was
shut down in March, is being restarted as an online magazine
covering the business of technology.
The new venture's website,
which is set to go live imminently, will deliver 90 stories
each month analyzing the issues affecting the global IT
Alex Vieux, who acquired
Red Herring in April, also is planning to relaunch other
parts of the former Red Herring Communications, including
a series of subscription-based newsletters on a range of
MSNBC NAMES HEALTH SECTION
Molly Masland and Jane
Weaver were named editors of MSNBC.com's
Jacqueline Stenson also
has joined the new health team as contributing editor, covering
Masland, who will stay
in MSNBC's Redmond, Wash., office, started at MSNBC in 1998
and went to become a news producer, editor and reporter.
Weaver was named health
editor after a seven-year career for MSNBC.com, where she
was a senior writer who covered business topics, including
media, advertising and e-commerce. She is based in MSNBC's
Secaucus, N.J., office.
Dean Wright is editor-in-chief
VIBE UPS VALDES TO EDITOR-IN-CHIEF
Mimi Valdes was
appointed editor-in-chief of Vibe magazine, succeeding
Emil Wilbekin, who was named editorial director/VP of brand
development for Vibe Ventures.
Valdes joined Vibe
in 1993 as an editorial assistant. In 1998, she was named
managing editor then editor-in-chief of Blaze magazine.
After Vibe/Spin Ventures suspended publication of Blaze
in 2000, Valdes was named executive editor of Vibe, and
Valdes is currently
co-executive producer of Vibe's TV show, "Weekend Vibe."
Edition, October 8, 2003, Page 7
NO NOMCOM PROBE SAYS PRSA
PRSA board has decided against any probe of the 2003 nominating
committee headed by Kathy Lewton, 2001 president of PRSA.
Byrum, PRSA president, said the nomcom will conduct its
own annual procedural review.
Byrum confirmed that the executive committee of the board
(himself, president-elect Del Galloway, secretary Art Stevens,
treasurer Judith Phair and past president Joann Killeen),
had called for re-institution of the June 19 deadline after
this had been extended to June 25 by the nomcom.
he said the request was based on false information.
new candidates filed for office after the [June 19] deadline,"
for submission of some papers was extended by the nomcom.
The executive committee originally was told all candidates
had not filed by the deadline; this was found to be untrue
over the weekend, and the nomcom moved ahead with its extended
said there was "no conspiracy, just a communications
Say One Deadline
say the extension of the deadline for six days to allow
additional materials is a violation of the procedures of
the nomcom which say there is one "deadline" for
candidates to submit entries.
critics say evidence exists at h.q. that six candidates
submitted entries after June 19 without having submitted
anything previous to that.
Byrum's statement that "no new candidates" filed
after the deadline, the critics said Byrum apparently means
that certain candidates had verbally indicated they might
submit entries but had not actually done so. The critics
feel these candidates, who needed further coaxing to run
for office and who were late with their entries, should
be disqualified. Candidates already had months to consider
whether they should run.
real problem, critics say, is the scarcity of candidates
caused by the bylaw that restricts board candidates to the
21% of members who are accredited plus have either voted
in an Assembly or served as elected head of a chapter, district
or section. This cuts the number of board eligibles to a
small portion of the APRs, say the critics. Because of the
shortage of candidates, nomcoms are now bringing back those
who have served on previous boards even though the PRSA
bylaws say "Directors may not succeed themselves as
in an Assembly requires attendance at a national conference
including two extra nights in a hotel in order to be present
at an Assembly, which starts at 8 a.m. on a Saturday morning.
are charged the full conference price of $700 and more if
they attend the conference and almost all of them do. The
full cost can easily be close to $2,000, say the critics.
CARVILLE, MATALIN BAR TAPING
partisans James Carville and Mary Matalin, lead-off speakers
at the PRSA conference Oct. 26, have issued orders against
anyone, including reporters, video or audiotaping their
said their contract forbids "recording of any kind."
Whether photographs will be allowed or whether there will
be pre- or post-session interviews has yet to be decided.
speakers' budget is $50,000 plus travel and hotel expenses.
Victoria (Torie) Clarke, former PA assistant to Secretary
of Defense Donald Rumsfeld, is also among the speakers.
materials used by Carville and Matalin, including many jokes
about each other, are often repeated in their engagements.
Washington Speakers Bureau is the exclusive agent for Carville.
insistence on no taping of any kind raises a red flag for
reporters who might be covering them.
Copyrighted material can be reported under the "fair
use" doctrine if that use is for "criticism, comment
and news reporting," said Media & The Law
in its March 1, 1995 issue.
it warned reporters not to use "more than is necessary
to get your message across."
Authors can claim that a reporter took the "heart"
of a work and file suit, even though the copied portion
is but a small part of the overall work.
much is "too much" may become something that a
jury has to decide as part of a costly lawsuit.
The O'Dwyer Co. and editor Jack O'Dwyer were sued on copyright
violation and other charges after O'Dwyer covered a speech
by Dean Rotbart of TJFR at the 1993 PRSA conference in Orlando.
York Federal Court dismissed most of the charges and the
others were settled out of court.
which had been granted irrevocable rights to a videotape
of the presentation by Rotbart, had invited O'Dwyer to cover
the conference without limitation and had given him press
RANBAXY GOES TO RF BINDER
RF Binder Partners has
added India's Ranbaxy Pharmaceuticals in a competitive pitch,
CEO Amy Binder told this NL. The Ruder Finn unit will handle
media relations, and position RP's Princeton, N.J., affiliate
as the leader in the "value-enhanced generics market."
The FDA on Sept. 29 gave
tentative approval to Ranbaxy to market Simvastatin, a generic
version of Merck & Co.'s Zocor, which chalked up $4.2
billion in annual sales for the year ended June 30. More
than 70 percent of Ranbaxy revenues are outside the subcontinent,
with most coming from the U.S.
Binder said the Ranbaxy
win, plus pick-ups from Eli Lilly, GlaxoSmithKline and McNeil,
bolsters her firm's healthcare group to about 30 percent
of its overall $10M in annual fees.
RF Binder has just hired
Cherie Stawasz, who was running Stawasz & Partners in
New York, as a senior counselor. She also worked for Rowland
Edition, October 8, 2003, Page 8
The CEOs of
the Big Three ad holding companies-Martin
Sorrell of WPP, John Wren of Omnicom, and David Bell of
Interpublic-are doing PR for their firms. All three won
major treatment in the financial press in the past couple
efforts from a PR perspective, we'd give Sorrell an "A"
for his mega-piece on the front page of the Marketplace
section of the Oct. 1 Wall Street Journal. A large
color drawing shows Sorrell standing atop the globe with
his sleeves rolled up and one fist clenched. Image-wise,
virtually nothing can top this. Sorrell stresses he is "never
satisfied," wants "continuous improvement"
and is dedicated to "high standards" for all WPP
units. From a journalistic and reader's standpoint, there
is little in this sendup. Sorrell's message, that different
countries need different marketing approaches, is far from
a revelation. The WSJ uses the word "sir" with
every mention of Sorrell (22 times), although Bloomberg,
Reuters, New York Post and others don't use it at
all or just use it once. Titles such as "sir"
or "lord" (i.e., Lord Chadlington, aka Peter Gummer,
founder of Shandwick), rankle U.S. readers. Some U.K. media
write in awestruck terms about Sorrell, calling him "Macho
Martin" and "the tough little guy" (Daily
Telegraph). WPP's $3.19 billion debt, biggest of the
Big Three, is not noted.
goes to Wren for
the unmitigated puff piece by William Spain on CBS MarketWatch
ignoring such matters as stockholder lawsuits, $2.6B debt
and $4.8B in goodwill on OMC's balance sheet, says Wren
has "modest" material possessions-"one house
in Connecticut and a 20-year-old boat." Wren's charitable
work is noted. But the house is in Greenwich, one of the
two or three richest cities in the U.S., and Wren got two
million options in 2001 at $79.50 that were supposed to
be worth $160 million when OMC hit the target price of $160+
envisioned for its zero bonds. Merrill Lynch analyst Lauren
Fine thought the 5.7 million options issued in 2002 for
top OMC execs was "staggering." Wren is far from
being a monk who has taken a vow of poverty. OMC's stock
has recovered from the $30's to the $70's but it is still
far below its high of $107 two years ago.
(from a PR standpoint) goes to Bell,
who walked out of an interview with the Financial Times
(9/30) when the reporter asked about IPG's $2.7B debt.
"It's over," Bell told the reporter, rising "angrily
from the sofa" and "striding across the lobby,"
said the story. Losing one*s temper and blowing off a reporter
would not be advised by a PR pro. Yet, in this interview
and in one for Bloomberg Sept. 23 (10/1 NL), Bell was the
most informative of the Big Three CEOs. He covered IPG's
$2.7B debt and other negatives in talking to Bloomberg and
gave the Times some good quotes.
is being driven to speak because the other two CEOs are.
All three need some good PR advice. Wren, who has never
employed a PR pro at OMC h.q., told Spain he listened to
some of his PR units but decided "no PR strategy was
going to overcome it" (WSJ story on OMC*s accounting
practices). Wren instituted a 15-month press boycott, broken
by the Spain interview. Only the most vestigial PR is practiced
at IPG and WPP, in our experience.
of new deadlines at PRSA national and its Los Angeles chapter
has touched off charges of unfairness. The national deadline
for those seeking nominations for board or officer posts
was June 19. Completed entries were due then. This deadline
was extended to June 25.
PRSA/LA, members had until Aug. 22 to hand in PRism Award
entries (which already was a late date costing an extra
$30 per entry). This was extended to Aug. 29 by chapter
president Greg Waskul and other top officers but not the
full board even though the printed rules said, "No
extensions beyond these deadlines will be granted."
we have noted (page 7), a half dozen candidates submitted
entries for national office after June 19. PRSA staffer
Brady Leet confirmed this to a number of PRSA leaders.
chair Kathy Lewton and PRSA president Reed Byrum say that
some candidates who had not quite made up their minds, but
who were known to be possible candidates, got their act
together and submitted by the new deadline.
enough entrants showed up by the deadline so it was pushed
back. The same reason is given for the new deadline for
the PRism Awards.
said only 180 entries were received. A last-minute campaign
brought it to 300. Waskul's four-person firm submitted 47,
more than double any other contestant but down from 55 entries
in 2002. Waskul and some other chapter leaders know the
entries submitted by each firm but the full board and the
new deadlines in both cases are unfair to those who submitted
PRSA national want leaders who have to be dragooned to serve
or who can't get their act together enough to submit entries
on time? Not in our view.
In the L.A. awards contest, the firms that submitted on
time face competition from those that didn't.
the whole PRism contest should be shipped to other chapters
(which do the judging for L.A.).