Edition, Jan. 28, 2004, Page 1
F-H BOOKS EXPEDIA.
Expedia has shifted
its $1M PR account from Edelman PR Worldwide to Fleishman-Hillard,
a part of Omnicom. David Dennis, an Expedia spokesman, said
the firm liked F-H's mix of travel and online PR experience.
Chicago office had been handling the Expedia account that
now will be managed out of F-H's San Francisco facility.
Kelly McGinnis is responsible for the account. Edelman,
the top indepen-dent shop, had Expedia for more than seven
said F-H is expected to bring fresh thinking to the Expedia
OVERTON EXITS OGILVY.
Cheryl Overton, senior VP and head of Ogilvy PR Worldwide's
New York consumer marketing unit, has left the firm to return
to Edelman, which she departed in 2002.
The firm has promoted Lorra Brown, a two-year travel and
tourism veteran of Ogilvy who joined from Weber Shandwick
in 2002, from senior VP to head the unit has group director.
Brown heads the firm's work for Cendant Travel Distribution
Services and the American Red Cross Save a Life Tour, and
has worked on Virgin Atlantic and Target Stores.
Noting increased activity in consumer marketing, Ogilvy
said in a statement that it is hiring at all levels, across
all offices in the U.S.
Overton takes the title senior VP at Edelman, reporting
to Lisa Sepulveda, executive VP and GM of the firm's New
York consumer brands unit.
TOYOTA NAMES COOPER.
Josephine (Jo) Cooper, who was CEO of the Alliance of Automobile
Manufacturers, has been named group VP/government and industry
affairs for Toyota Motor North America. She takes the post
Feb. 17, and will report to Dennis Cuneo, senior VP.
Cooper also served as VP-regulatory affairs at the American
Forest & Paper Assn., aide to former Senate Majority
Leader Howard Baker and then-Rep. Dick Cheney, and COO of
the Synthetic Organic Chemical Manufacturers Assn. She also
did PR stints at Capitoline Int l Group and Hill & Knowlton
(director of environmental policy consulting).
She succeeds Doug West, who shifts to Aichi USA 2005, the
group that is luring American companies to participate in
the World Expo 05, set for Aichi, Japan.
MAGNET, MIDDLEBERG TO
Havas PR units Magnet Communications and Euro RSCG Middleberg
are combining operations to become Euro RSCG Magnet, a New
York-based firm with about 150 staffers.
Magnet CEO David Kratz, 46, will head the combine in that
same title. "It just didn t seem sensible to have two
competing firms," he said, noting Magnet moved into
Havas Euro division in August of last year. Kratz said Magnet
would take on Middleberg's entire staff.
Under the plan, set for completion by April 1, Middleberg
president Aaron Kwittken, 33, would become co-president
with Magnet's president, Paul Jensen. Kwittken would serve
as chief operating officer and Jensen, as chief strategy
Don Middleberg, 58, founder and president of Euro RSCG
Middleberg, would scale back his role and serve as chairman.
Kratz said Middleberg would be focusing on some key clients
and overseeing the firm's media surveys. Euro RSCG acquired
Middleberg + Assocs. in June 2000.
GETO & DE MILLY
Geto & de Milly is handling real estate developer Bruce
Ratner's $300 million bid to purchase the New Jersey Nets
and move the team to downtown Brooklyn, N.Y.
Forest City Ratner Cos. outbid a group that included fellow
developer Charles Kushner and N.J. Senator Jon Corzine for
the franchise. MWW Group handled that PR effort.
The bidding process is only the first stop in a long-drawn
out process to construct a $2.5 billion commercial and residential
complex by `08. A 19,000-seating capacity arenacosting
$485Mwill double as the development's showcase and
home to the Nets. FCRC needs to land approval from National
Basketball Assn. team owners for the Nets purchase, arrange
financing for the complex, overcome community opposition
and potential lawsuits, and navigate the political and regulatory
Michelle de Milly and Joyce Baumgarten are the G&dM
staffers handling the Ratner bid.
Bob Sommer, executive VP at MWW, is spokesperson for the
Kushner/Corzine group. He told O'Dwyer's the K/C group may
re-bid if Ratner fails to win approval for his Nets complex.
Edition, Jan. 28, 2004, Page 2
Hill & Knowlton, which represents India's software sector,
plans to line up meetings with editorial boards of top newspapers
to defuse rising worry among Americans about U.S. companies
"offshoring" research and back office jobs to
The WPP Group unit is working on behalf of its client,
India's National Assn. of Software and Services Companies.
Nasscom's outreach coincides with plans to hold its annual
executive board meeting in the U.S. in March. India's Financial
Express reports the meeting heralds "another first
on Indian companies stepping out to take on the world."
India's Embassy and Ministry of External Affairs will support
Nasscom admits offshoring will have a short-term negative
impact on the U.S. job market (e.g., one million jobs moving
to India by 2010), but claims it will benefit the U.S. in
the long-run because this nation faces a potential labor
shortage due to an aging population.
The Wall Street Journal reported Jan. 19 that IBM
plans to save $168M a year in labor costs beginning in `06
by shifting several thousand programming jobs to India,
China and Brazil. Those jobs are currently in Dallas, Raleigh,
Boulder (Colo.), Poughkeepsie, (N.Y.), and Southbury (Conn.).
CSV HANDLES STEWART'S
Citigate Sard Verbinnen is spearheading Martha Stewart's
image makeover as jury selection began Jan. 20 in the securities
fraud trial for the doyenne of the domestic arts. CSV has
been called in to supplement the efforts of Susan Magrino
Agency, which helped create the Stewart brand.
Gershon Kekst's Kekst & Co. has assumed PR duties from
The Brunswick Group, which was dismissed by Stewart's media
company last June. BG's senior partner Steve Lipin, the
former Wall Street Journal finance editor, had been handling
Martha Stewart Living Omnimedia.
IPR LOOKS FOR CHIEF.
The Institute for Public Relations has formally kicked off
its search to replace president/CEO Jack Felton, who plans
to step down by yearend. Felton was VP-corporate communications
at spice marketer McCormick & Co. before taking the
IPR post in `95.
Ward White, IPR co-chair and VP-corporate relations at Northwestern
Mutual, is heading the search committee. He says the CEO
position is well-suited for a seasoned executive wanting
to give something back to the profession.
IPR is located at the University of Florida (Gainesville)
College of Journalism and Communications. Its mission is
to "combine the best academic knowledge in the field
with the finest professional practices."
Applications for the post should be sent to IPR, P.O. Box
118400, Gainesville 32611-8400.
SARA LEE SINGS
BYE BYE' JIMMY.
Sara Lee Corp. has dumped country singer Jimmy Dean as spokesperson
for the sausage company that he sold to the Chicago-based
food/apparel conglomerate in 1984. "It's the dumbest
thing," Dean told the Associated Press of the break-up.
Sara Lee showed the 75-year-old Dean, a self-described
West Texas country boy, the door because it wanted the nation's
No. 1 sausage company to appeal to younger housewives.
Dean, a fixture at the Grand Ole Opry, had his own TV show
on CBS during the `50s. His "Big Bad John" was
a No. 1 hit in the U.S. in 1961, and was No. 2 in the U.K.
Dean's repertoire included "Old Pappy's New Bango,"
"Okie from Muskogee," "Night Train to Memphis,"
and "It Keeps Right on a Hurtin. "
Sara Lee retains the right to Dean's name and image. It
uses Manning, Selvage & Lee for PR. The company recently
made a splash when it sponsored the Jan. 1 dip into the
Atlantic Ocean by members of the Polar Bear Club in Coney
Island, N.Y. MS&L staffers set up a heated tent, and
handed out sausage sandwiches to hungry spectators on that
day. The event was so successful that the MS&L staffers
ran out of grub.
FRANCO SAYS SAL. ARMY
STILL NEEDS $$.
Franco PR Group is helping the Salvation Army get the word
out that the non-profit organization still needs donations
and fund raisers to operate, despite a $1.5 billion gift
bequeathed to it earlier this month.
Franco, a Detroit-based firm which represents SA in Eastern
Michigan, is urging individual donors nationally to keep
funds flowing into its local coffers.
The billion-dollar gift was given by the estate of Joan
Kroc, widow of McDonald's founder Ray Kroc, and could be
deemed the largest donation to a non-profit in history when
its exact value is determined.
Franco and SA point out that the huge donation was restricted
to paying for new community centers and to be set aside
for an endowment, leaving the organization's other operating
costs to be funded by regular donors.
ADECCO RECRUITS CUBITT.
Adecco, the world's largest temporary staffing company that
is enmeshed in an accounting scandal, is relying on London's
Cubitt Consulting to restore its reputation. CC was founded
in `98 by Simon Brocklebank-Fowler, a former managing director
of Citigate, and head of Shandwick's IR practice. Its U.S.
unit, Cubitt Jacobs & Prosek, has more than 50 staffers
in its Stratford, Conn., headquarters, and New York City
The Securities & Exchange Commission has launched its
own investigation of Adecco, which also has been hit by
CC has posted a testimonial on its website from Adecco,
praising the firm for having an "immediate impact on
our global media profile."
Edition, Jan. 28, 2004, Page 3
TIMES TO PLAY UP
The Sunday book review section in The New York Times
will begin to give more column inches to reviews of new
non-fiction books, and less to contemporary fiction.
In a recent interview with Margo Hammond, book editor of
The St. Petersburg Times, and Ellen Heltzel, a freelance
book critic from Portland, Ore., who co-write a book column
for Poynter Online (www.poynter.org), Keller said the most
compelling ideas tend to be in the non-fiction world. "Because
we are a newspaper, we should be more skewed toward non-fiction,"
Keller said he has narrowed the list of Sunday book editor
candidates to three or four finalists. He also intends to
assign a reporter to cover the book publishing industry
beat for the daily paper.
He indicated that Michiko Katutani, the chief critic, will
continue to handle most of the literary fiction reviews
for the daily "Books of the Times" page, and former
movie critic Janet Maslin will continue to focus on commercial
fiction reviews for the daily along with freelancers.
Steven Erlanger, the new cultural editor, has also reinstated
the weekly book review in the Saturday "Arts &
Ideas" section, with emphasis on the more topical releases
from university presses.
SYNC'S NEW EDITOR SETS
Tony Romando, who was named editor-in-chief of Sync magazine,
a new men's lifestyle magazine published by Ziff Davis Media,
said Sync's goal is to "make guys feel both cool and
comfortable with technology."
"Gadgets intimidate us. We want to get the most out
of what we buy without looking silly in the process."
Sync will publish its first issue this summer and then
will publish bimonthly, starting with a rate base of 200,000,
consisting primarily of affluent male readers, ages 25-44.
Romando, formerly executive editor of Men's Fitness, has
been covering lifestyle, politics, fashion and entertainment
for nearly 10 years. He broke the Whitney Houston scandal
and has interviewed former New York Mayor Ed Koch, the Beastie
Boys, Pamela Anderson, and many others.
Romando said he will hire new writers, generate story ideas,
assign features and special sections, and manage the editorial
NEW SHELTER MAG
ON DRAWING BOARDS.
Bonnie Fuller, chief editorial director for American Media
Inc., said the company's plans to enter the shelter magazine
market with an as-of-yet untitled magazine targeting women
in their 20s and 30s is scheduled for launch this spring.
Sara Ruffin was named editor of the magazine. She has worked
with Fuller previously at Living-Room Magazine, Glamour
AMI plans to test market three to four issues in 2004 with
a distribution of 250,000. It may increase the frequency
to six issues in 2005 and eight in 2006.
TARGETS OLDER MEN.
Jeff Csatari has been hired as editor of Best Life,
which Rodale Press will publish as a magazine for the older,
David Zinczenko, editor-in-chief of Men's Health,
who is overseeing the new magazine, is hiring about six
writers for the New York-based publication, which will be
published three times in 2004 before going bimonthly in
ANOTHER HISPANIC PAPER
Tribune Publishing, Chicago, will begin publishing Hoy,
a Spanish-language tabloid newspaper, in Los Angeles in
The paper will provide daily news and features of interest
to the nearly eight million Hispanics in the Los Angeles
Hoy made its debut in New York in Nov. 1998 and in Chicago
in Sept. 2003.
Hoy will devote pages each day to news from Mexico, Puerto
Rico, Central and South America and the Caribbean. Each
Friday, the paper will provide coverage of the latest trends
in music, food, movies and local events in Vida Hoy,
a weekend supplement.
In making the move, Tribune will be going head-to-head
with La Opinion, which was established in Los Angeles
Louis Sito, publisher of Hoy, said he expects to hire about
60 journalists for the new paper.
Tribune estimates that Hoy has a daily circulation of 93,000
in New York and 20,000 in Chicago, compared with El Diario/La
Prensa's estimated circulation of 50,000 in New York and
La Opinion's circulation of 124,000 in Los Angeles.
who is The Wall Street Journal's new "Hollywood
Report" columnist, is looking for stories that can
illustrate and explain the how or why certain decisions
are made in the creation and production of movies and TV
He said PR pros can help by putting him in touch with sources
who are in-the-know.
Lippman can be pitched by phone at 323/658-3806; or at
who was recently named a segment producer at CNBC in Englewood
Cliffs, N.J., is interested in booking top newsmakers as
guests for "Special Report with Maria Bartiromo,"
a weekly 15-minute program, which airs each Monday.
He prefers to get e-mail pitches at matthew. [email protected]
and follow-up calls at 201/735-3022.
news continued on next page)
Edition, Jan. 28, 2004, Page 4
Media trainers have "turned the craft of the interview
on its head," and the public is the loser, according
to an article in the January/February issue of The Columbia
Media trainers teach CEOs and politicians "all the
fancy steps they need to answer the questions they want
to answer, not those of an inquisitive reporter," writes
Trudy Lieberman. "The result: in too many cases: interviews
become excuses to practice PR, and instead of shedding light,
they cloud public discourse."
Lieberman said media training, which got its start in the
1970s, has become a competitive and growing industry. She
said as many as 70% of corporate CEOs have been taught how
to parry reporters questions and deliver predetermined messages.
"Where once journalists took the lead, prepared in
depth for interviews, zeroed in on specifics, and connected
the dots for their audience, those being questioned now
lead the way, coached precisely on how to wrest control,"
said Lieberman, who said the media trainer's goal is to
create "positive perceptions of companies and their
products, politicians, and their policies."
James Carey, a journalism professor at Columbia, believes
journalists have lost control. "The upper hand has
shifted to the PR apparatus and other groups," said
Virgil Scudder, a veteran New York-based media trainer,
told CJR the biggest failing of reporters is not "pinning
down or following up. And they ask a question too loosely
constructed. It leaves too large a hole to go through."
Lieberman said TV hosts frequently make the mistake of
asking open-ended questions. While they get guests to start
talking, they also offer them a "broad platform to
hawk their messages," she said.
When guests don t want to answer, Lieberman said they are
taught to use phrases such as: "That's such a complex
subject..." "Your question is not relevant..."
"You bring up an interesting point, but before I discuss
it, I want to talk about..."
"Such dodges serve as a springboard to the message
the guest wants to send," she said.
TV NEWS VET OPENS
MEDIA TRAINING FIRM.
Bruce Francis, who covered information technology for nearly
20 years at CNBC, CNNfn and CNN, has opened a firm in New
York, specializing in media training.
"After hundreds of interviews with CEOs and senators,
angels and anglers, the innovators and the indicted, I have
a clear understanding of what works and what doesn t work
to get a story across," Francis told this Newsletter.
"Many companies are reluctant about speaking to the
press in the wake of corporate scandals, dropping stock
prices and a faltering economy. But that isn t a winning
long-term strategy. I believe that investors and customers
reward companies that tell their stories with integrity
and clarity. Effective media training ensures that the message
gets through in an interview."
He said Long Island-based software giant Computer Associates
is an initial client and has engaged him to provide media
Dan Kaferle, CA's SVP/PR, said he had admired Francis work
as a correspondent"tough but fair. So when we
heard Bruce was going to open his own shop, I saw it as
a great opportunity to improve our communications program."
Francis, 43, is seeking clients nationwide in all industries,
with a technology and financial focus.
He can be reached at 212/496-5645 or bcfrancis @aol.com.
57, VP/editor-in-chief at MSNBC, died Jan. 20. He had been
a reporter at several radio stations, including WCBS radio
in New York; a news director at WNBC-TV (Ch. 4) in New York,
and editor of The New York Post.
has left Marie Claire where she was deputy editor
in charge of features.
former editor of Wallpaper magazine, which he founded,
has begun writing a weekly column for The Financial Times'
has joined Genre magazine as editor.
previously a reporter at The Hollywood Reporter,
was recently named People's "Insider" columnist.
has joined Barron's Online as a reporter covering healthcare
business. She replaces Evelyn
Twitchell, who left.
previously The Boston Globe's health reporter, has
joined The Los Angeles Times as its Atlanta bureau
home to Jane, Details, and Women's Wear
Daily, is moving to 750 Third ave. from 7 West 34th
st. The publications will occupy seven floors and 234,000-square
which publishes Ocean Drive, Los Angeles Confidential,
Hamptons, and the new Aspen Peak magazine,
along with Gotham, is relocating to the fifth floor at 257
Park ave. South in New York, from 910 Broadway.
Newsweek has raised its national ad rates. The four-color
rate went up 4.4% to $200,000 for a full page, and the black
& white rate went up 6.4%, to $131,000 for a full page.
New one-time national ad rates took effect with the Jan.
Edition, Jan. 28, 2004, Page 7
GET ITS MARBLES.
Burson-Marsteller is helping Greece in its effort to persuade
the British Government to restore the Elgin Marbles to the
latest in Greece's 40-plus year campaign to return the marble
freize that is on display in the British Museum coincides
with Athens hosting the Summer Olympic Games. Greece wants
the Museum to "loan" the Marbles for the Games,
which kick off in March. The country promises to build a
museum to house the Marbles.
Bruce, the Earl of Elgin, removed the Marbles from the Parthenon
in 1803, and sold them to the Museum in 1816.
Museum maintains that it offers a more worldwide stage for
the Marbles than Athens would.
SUV OWNERS GROUP.
Barry McCahill, a longtime transportation PR and PA exec,
who was spokesman for the National Highway Traffic Safety
Administration, has taken over as president of the Sport
Utility Vehicle Owners of America, a lobbying group which
claims to represent the 24 million SUV owners in the U.S.
Jason Vines, former managing
director of Strat@comm and ex-head of PR at Ford, left the
post earlier this month to return to DaimlerChrysler, where
he began his career.
PR PRO LIKES
PR counselor Brian Kilgore, who operates the briankilgore.com
website from Toronto, said that based on his own experiences
and those of his friends, Canadians are satisfied with the
country's government-run healthcare system.
He recounted how he survived
a life-threatening illness that kept him in the hospital
16 days. The only bill was $30 for rental of a TV in his
room. Otherwise, his cost would have been $65,000.
His premature son required
three months of hospital care that would have cost $300,000.
an appointment for an MRI can sometimes take months, wrote
Doctors themselves are not too happy with the system, he
says. For most procedures, there's a government fee schedule
that caps the total paid to any one doctor. A doctor doing
lots of work can t keep the fees past a certain point.
and bright doctors become, in effect, civil servants. For
some, this reduces motivation.
Canadians get their drugs
for about half what Americans pay, says Kilgore. While Lipitor
costs $51-$54 in British Columbia, it costs from $107-$112
just south in Washington state. Celebrex is $35 in Ontario
and $90 in New York state.
Many firms have supplemental
health plans that share the costs of drugs, eye glasses
and hearing aids. Eye and hearing examinations are free.
Some people go to Canada
just for the low healthcare costs, according to Kilgore.
A doctor friend of his sometimes goes to other countries
to pick up patients for treatment in Canada. Clients are
insurance companies that are paying the bills.
Self-employed PR people
making less than $400,000 and incorporated business owners
with payrolls under $400,000 pay nothing for health insurance
in Ontario. Larger firms pay 2% of salaries after the first
$400,000 of payroll.
[Editor's note: HMO costs
in New York City for a married person with children range
from $14K-$18K yearly; single rate is from $4,500 to $5,000+;
insurance brokers are predicting increases of 10%-20% in
2004; 43 million Americans have no health insurance. The
U.S. is the only industrialized nation without a single-payer
The Kingdom of Bahrain has hired Holland & Knight to
help negotiate a free trade agreement with the United States.
The Persian Gulf state is paying H&K $40K a-month, plus
expenses, for the work.
Bahrain has turned to
petroleum processing to compensate for the fall-off in its
energy reserves. King Hamad is pushing Bahrain as an international
banking center. H&K reports to Naser Al Belooshi, who
is economic representative for Bahrain.
The country has been abuzz
with news that it will be the first Middle East state to
host a Formula One racing event when the Grand Prix is held
in April south of Bahrain's capital city of Manama.
Williams Whittle Rothstein PR is "hitting back hard"
in the wake of a Sunday New York Times front-page
story that suggested its longtime client Atkins Nutritionals
has changed its tune on consuming fats.
Richard Rothstein, president
of the New York-based firm, told this NL the media fallout
from the piece, written by Marian Burros, began with a call
from a British reporter at 2 a.m. Jan. 18.
Burros story said Atkins
has changed course on saturated fats by suggesting that
dieters on the program limit their intake of red meat. The
reporter said Atkins has scaled back its recommendations
as a response to years of criticism from scientists.
Rothstein said the story's premise was not true and that
Atkins has not changed. He said the story is the latest
in a line of media-driven misconceptions about the Atkins
diet, ignoring more recent efforts by the company to bolster
its program with science.
Rothstein blasted reporters
who write about Atkins without having read any of founder
Robert Atkins books or perusing the company's website.
Dellums & Assocs.,
which is headed by former Oakland Congressman Ron Dellums,
has registered AT&T as a client. The Democrat served
nearly 30 years in Congress, and chaired the Armed Services
Committee and Congressional Black Caucus. D&A is to
counsel AT&T on legislative, administrative and regulatory
Edition, Jan. 28, 2004 Page 8
Howard Dean took so much static about his wife's
absence from the campaign that she started appearing in
print and on TV last week.
The best arguments for wifely participation were put forth
by Michael Kinsley in the Jan. 26 Time mag. It's
hard to know people, he argued, if you don t meet their
mates the persons they have chosen to spend their
"We want to meet the missus," says Kinsley, recalling
the 1954 movie "Woman's World," where three men
vying for a big job were judged on the basis of who had
the best wife for the job.
Someone who introduces his or her mate to you is also saying
how important you are, he noted. Ditto for inviting you
to their homes and introducing you to their children.
The standard practice of PR in the 1960s and '70s was for
the PR pro to make an all-out pitch to become "best
friends" of reporters.
Spouses, mostly wives, were seen as integral to this. Most
went along willingly since dinners at the best restaurants
and "nights on the town" were involved.
PR pros went to great lengths to spend "quality time"
with reporters and their spouses including home-and-home
visits, picnics, sporting events, etc. Many activities were
not especially costly.
But there were numerous corporate scandals in the 1970s
including payoffs by companies doing business overseas.
Media, perhaps goaded by the rising tide of "activists,"
got more aggressive than ever. The Society of American Business
Writers forbade members from taking any but nominal gifts.
Paid travel by story subjects was forbidden.
Despite all the wining and dining, it became apparent to
businesses that reporters would cover any wrongdoing with
New York Daily News editor Dick Oliver, frustrated
in trying to reach PR pros at oil companies, said in 1974:
"Oil companies seem to have made a decision to tell
their story through ads."
The contrast between the PR "fashions" of the
60s and 70s is now quite stark.
Instead of the gossipy, breezy "media contact"
that almost all big companies had (who would "shoot
the breeze" for as long as the reporter wished), most
corporate PR contacts now have their calls "screened"
by an aide or let voicemail answer all the calls. If a reporter
doesn't give the reason for the call, the odds are it will
not be returned. Breezy dialog is rare.
The picture is similar on the agency side. Dispensing information
while avoiding any human contact is the current fashion.
Previously, PR pros sent letters to writers praising them
for any story the writer did and offering more help or providing
new information. That practice ended long ago.
Anything that plays up the importance of editorial seems
to be forbidden. For instance, the rules for PRSA's Silver
Anvils advise: "Clips only = loser," "Don't
expect clips to win," and "More research, fewer
To sum up, PR pros who once couldn't socialize enough with
reporters and who broke their backs doing favors for them,
now are often aloof and unreachable. Instead of telling
jokes for reporters, they become personally offended at
any criticism of their employers. One act has replaced another.
Meanwhile, under this new template for PR behavior, a lot
of PR jobs have disappeared.
* * *
Martin Sorrell, CEO
of WPP Group (Burson-Marsteller, Hill & Knowlton, Ogilvy
PR, Cohn & Wolfe) told PR Week Jan. 12
that PR is an "interesting business" but "I
don't think it's always been particularly well-run."
He thinks there are "too many people in the middle"
and wonders why PR can t be more like consulting firms or
investment banks that have "big producers at the top,
and then a lot of arms and legs, a lot of soldiers."
Getting the structure in PR right is "terribly important,"
he feels. "So I think having the senior people and
the junior people and making the structures more efficient
is very important," he said. He feels PR is "a
very important part of the marketing mix for our clients."
Canadian PR pro Brian
Kilgore's praise of the Canadian healthcare system puts
the spotlight on the costly U.S. system where the HMO
and Social Security taxes easily top $25K for a married-with-children
PR pro earning $50K in New York. PR recruiters say they
have never seen so many PR people who describe themselves
as "freelancers" or "independent contractors"
because it's been so long since their last real job...
magazine, which has a cover price of $36, has a "professional
courtesy discount offer" of $5.99 for a year
that can be paid in three monthly installments of $2 each.
Magazines, and not just Esquire, have to work hard these
days to keep up their rate bases...
The Georgia chapter
of PRSA raised about $230,000 in corporate gifts
for the 2001 national conference in Atlanta. No figure has
been released for corporate gifts raised for the conference
in New Orleans in 2003...
Thom Calandra, the
chief commentator for CBS MarketWatch, resigned in
the wake of an SEC probe into his trading activities. He
helped found MarketWatch.com and since March has written
a newsletter called The Calandra Report. CBS told
Calandra to turn over his trading records and he resigned