Edition, Feb. 18, 2004, Page 1
AMG FOR DISNEY BID.
The Abernathy MacGregor
Group is advising Comcast on media strategy and handling
press calls following the cable giant's unsolicited $66
billion takeover offer of The Walt Disney Co.
the largest U.S. cable company, would pay for the deal with
about $54 billion in stock and assume about $12 billion
of Disney's debt.
Miller, COO and managing director at AMG, and Brian Faw,
senior VP, are handling press calls and heading the work.
Havas unit also advised Comcast during its successful $58
billion takeover of AT&T Broadband in 2001.
CEO Michael Eisner has been fending off an attempted boardroom
coup led by Roy Disney (represented by Sitrick & Co.)
in recent months.
LIVINGSTON GETS IRAQ
Iraq's Ministry of Housing and Construction has hired The
Livingston Group to educate its chief about U.S. policies
regarding the rebuilding of his country.
The firm of former Louisiana Republican Congressman Bob
Livingston will squire Baqir Jabor to Capitol Hill and arrange
meetings with business officials. Jabor is based at Coalition
Provisional Authority headquarters in Baghdad.
TLG is the firm that famously hired Mohammed Odeh al-Rehaief,
the Iraqi lawyer who aided the rescue of Private Jessica
Lynch, in July.
The firm helped promote al-Rehaief's book, "Because
Every Life is Precious," that was published in October.
It ranks 55,705 on amazon.com.
FDA TURNS 100.
The Food and Drug Administration plans to hire a PR firm
to help it celebrate its 100th anniversary on June 30, 2006.
It is looking for a campaign based on the "Protecting
and Advancing America's Health" theme. The PR firm
is to use the campaign to celebrate the FDA's accomplishments
and further its "mission to promote and protect the
public health for future generations."
Partnerships with industry, faith-based groups and community
organizations are also to be highlighted.
The FDA notes that it plays a role in 25 percent of consumer
CROSBY LANDS $1M
SOCIAL WORK PITCH.
The National Assn. of Social Workers has awarded its more
than $1M PR account to Crosby Marketing Communications,
Lahne Curry, a spokesperson at the Washington-based group,
told O Dwyer's. "We interviewed finalists Fleishman-Hillard
and ECI Communications for the work, but picked Crosby due
to its mix of research, planning and strategy," she
Curry said 10 firms, including APCO Worldwide and Boscobel
Communications, responded to its RFP. NASW wanted a combination
of big and small firms to consider for the job.
CMC's mission is to educate the public about the ways the
profession betters society. Social workers, according to
Raymond Crosby, are currently "undervalued, underappreciated
The Annapolis-based firm is to conduct focus groups and
poll the public about the perceptions of social work. It
will launch a PR campaign next year, timed to the 50th anniversary
of NASW. The group has more than 150,000 members. Nearly
600,000 people hold degrees in social work.
SCERBA RETURNS TO H&K.
Tim Scerba has left Edelman PR Worldwide and returned to
Hill & Knowlton as general manager for Mexico. He had
been running the independent PR firm's Latin American region,
counseling clients MasterCard, UPS and Samsung from his
office in Miami.
Scerba was executive VP/Mexico for H&K, and responsible
for technology in Latin America. He now reports to Antonio
Tamayo, president of H&K/Mexico, who also becomes practice
chair of the healthcare group.
In a release, Juan Cappello, head of H&K/Latin America,
said Mexico merits a president and GM because it is one
of the firm's strongest offices.
Scerba also was with H&K/L.A., Rogers & Cowan,
and Burson-Marsteller in New York.
The Financial Relations
Board has named Robert Leahy EVP and general manager
of the Chicago-based firm's New York office. Donni Case,
FRB president, had been managing the Big Apple outpost.
Leahy, who has more than 25 years of PR experience, was
director of corporate marketing and communications at Friedman
Billings Ramsey Group, the independent investment banking
firm. Earlier, he was SVP at the National Assn. of Securities
Edition, Feb. 18, 2004, Page 2
LACK OF GOOD PR HURTS
The State Dept.'s outreach to the Arab and Muslim world
is hampered by the lack of skilled PR and media relations
people, according to Harold Pachios, a key commissioner
on the U.S. Advisory Commission on Public Diplomacy.
"Since international public opinion does have the
power to interfere with our foreign policy objectives, the
process of pitching stories to the global press must be
coordinated and communicated by skilled PR people who serve
and have access to the President and key Administrative
officials," according to Pachios Congressional testimony
on Feb. 10.
He rapped the "apparatus" of public diplomacy
at the State Dept. It has proved "inadequate, especially
in the Arab and Muslim world."
Pachios said: "The solutions for running a coordinated
and agile communications campaign are not yet robust."
While he said the State Dept. has dedicated diplomats, it
lacks a "cohesive core of devoted messengers"
within the foreign and civil service.
According to Pachios: "To really communicate our messages,
we need the means to spread our ideas and policies throughout
the globe from one source through dedicated teams of communicators
skilled in media relations and local languages and equipped
with modern PR tools."
Pachios lauded the creation of Arab-language Radio Sawa
and the new Middle East TV Network, Alhurra, to be launched
this month. These stations, to Pachios, help "offer
accurate, balanced, and comprehensive news and information
programming with high-quality production values."
The goal of this U.S.-financed media is to "broaden
the viewers perspectives, enabling them to think for themselves
and inspiring them to make better decisions."
The Commission was established in 1948 to provide oversight
on the U.S. Government's efforts to influence foreign publics.
HENDERSON TAKES 4-H
David Henderson, former senior VP at Edelman in Washington,
D.C., has taken up an SVP for strategic communications post
at the National 4-H Council in Chevy Chase, Md.
Henderson is charged with developing a strategic communications
plan and raising the profile of the non-profit council,
which is a private sector organization and oversees national
and local 4-H programs and its national convention center.
He previously headed advertising and corporate communications
for Gulfstream Aerospace and continues as managing director
of his own practice, Henderson Strategic Comms. His past
PR work helped the BBC solidify its relationships in D.C.
immediately after the 9/11 attacks and promoted the cause
of 12 Kuwaitis detained at Guantanamo Bay by the U.S.
Henderson is also founder and CEO of BoomerCafe.com, a
webzine for Baby Boomers.
GMS BACKS ARISTIDE.
Global Market Solutions, which is based in Washington, D.C.,
is rallying to the side of beleaguered Haitian president
Jean Bertrand Aristide as rebels have rampaged in more than
10 cities, killing 42 people in their bid to seize power.
The United Nations on Feb. 10 warned of an impending humanitarian
crisis, and urged both sides to end the violence. The State
Dept., on Feb. 9, condemned the violence, blaming it on
armed thugs on both sides. The U.S. is backing the efforts
of the Organization of American States, Caribbean Community
and the Roman Catholic Church to negotiate a peaceful end
to the crisis.
GMS has promoted Aristide's willingness to talk with the
rebels and commitment to democracy. Aristide has made it
plain that he plans to complete his second term in office
that ends in `06. Opposition leaders say Aristide must go.
Aristide was Haiti's first democratically elected president
in `90. He was ousted by the military in `91, and restored
to power following the U.S. invasion in `94.
Racepoint Group is promoting Nanotech 2004, which is billed
as the world's largest nanotechnology conference and trade
Marijean Lauzier's firm is to promote the conference to
the mainstream media and drum up investments for the molecular
science sector. She expects the U.S. Government's plan to
invest $3.7 billion in nanotech during the next four years
to spur interest in the field. Lauzier says her job is to
promote nanotech's "remarkable potential to drive the
next wave of innovation."
The conference takes place in Boston from March 7-11. It
is sponsored by The Nano Science & Technology Institute
Lauzier is the former president & COO of Weber Shandwick,
and CEO of The Weber Group. She has counseled IBM, Microsoft,
and General Motors.
BLACK DREAMS OF
Iraq has captured the attention of Charlie Black, chairman
of Burson-Marsteller's BKSH & Assocs. lobbying wing.
Black, a key Republican operative, plans to set up shop
He told the Feb. 16/23 New Yorker that he is excited about
the opportunities connected with the reconstruction of Iraq,
but is perplexed about how to go about winning business.
Black said some days decisions are made at the Pentagon,
while on other days decisions are made in Baghdad. He joked
that Halliburton is the only company making money in Iraq.
Black advised Presidents Reagan and Bush I. He served as
spokesperson for the Republican National Committee and worked
on George W. Bush's presidential campaign.
Edition, Feb. 18, 2004, Page 3
NEW FEATURE REVEALS
Specialty Food Magazine has started a new feature entitled
"Research Spotlight," which provides information
about emerging food trends.
Ron Tanner, editor of SFM, said the new feature will "communicate
the numbers behind the trends and give statistical-based
insight about a product category, vital to the specialty
The information will be provided by Mintel International,
a U.K.-based company that publishes 120 category reports
annually on subjects ranging from cookies to kosher foods.
Food manufacturers and mass market retailers rely on Mintel's
data and insight to provide guidance for their marketing
Mintel also maintains an information service called GNPD,
which stands for Global New Products Database. The company
employs hundreds of shoppers worldwide, who go into stores
and identify new products.
Research Spotlight made its debut in the January/ February
issue with a column about cookie trends compiled by managing
editor Denise Purcell.
Her report showed, for example, that 61% of all households
buy chocolate chip cookies, almost three times more than
the next closest flavor; tropical fruit flavors are coming
on strong; cookies are being developed to help improve one's
complexion, and store-prepared cookies represent 14% of
all cookie sales.
Tanner said the magazine will cap off its research initiative
by publishing a "State of the Specialty Food Industry"
report in April.
He said no publication within specialty foods has ever
attempted to quantify the specialty food industry.
Tanner can reached at [email protected].
Fortune Small Business
has started a new feature built around a single individual.
The recurring feature, called "Free Agent," will
be written by Ed Welles, a contributing writer.
Dan Goodgame, managing editor, said Welles lives in the
Boston area, as do FSB executive editor Josh Hyatt, who
heads the Boston bureau; editor-at-large David Whitford,
and contributor Patricia Gray.
Goodgame said "they take full advantage of Boston's
top business professors and venture capital investors, who
provide tips for fresh small business stories all over the
Snitch, a weekly crime
newspaper which is published in Louisville, Ky., will make
its debut in Columbia,'s .C., in April.
Rights to publish the locally-edited paper were acquired
by Jerry Adams and Jim Shine, co-founders of Vigilante Press,
who plan to start regional editions of Snitch throughout
Adams is a former reporter for The State in Columbia and
for WIS-TV as well as PR director for South Carolina's Dept.
of Social Services from 1994 to 2003.
He said Snitch will cover serious local and national crime
stories and issues, and also will "keep an eye out
for the absurd."
Shine spent 20 years as a senior executive in criminal
justice and social services, and was first deputy commissioner
for the New York City Dept. of Corrections.
Russ Maney, a spokesman for Snitch, said negotiations are
taking place with other entrepreneurs to start Snitch newspapers
in other markets. Maney can be reached at 502/779-3085.
Fuel Cell Management,
based in Akron, has turned to McKinney Advertising &
PR in Cleveland for help in expanding the magazine's circulation
and building awareness of this alternative energy source.
The magazine, which was launched last summer, reports on
commercial and technical breakthroughs in the development
of fuel cell systems and related products. It will also
address the challenges associated with development and implementation
of an emerging technology.
Dave Dalton is publisher and editor-in-chief. He can be
reached at 330/375-9450.
Chief Executive, based
in Montvale, N.J., has introduced a new look, which is aimed
at "communicating a sense of urgency and authoritativeness,"
said Bill Holstein, who is editor-in-chief.
The magazine is read by 170,000 CEOs and top management
executives, acccording to a study by Erdos & Morgan.
Holstein would like to hear from readers about what's on
their minds. [email protected].
CigarWise, a new online
magazine (www.cigar wise.com), which made its debut on Feb.
5, will cover every aspect of cigar smoking and cigar related
industries. Editor C.I. McCalla can be pitched at 90
Trucks, a magazine published
by Tens Magazines in Corona, Calif., made its debut this
month as a newsstand-only publication.
The new publication will not only feature a variety of
the trucks from The Enthusiast Network of automotive websites,
but also review, test and give insight to the products that
millions of truck enthusiasts are interested in the most.
Kathryn Wakeford is handling PR inquiries at 909/371-8361.
Report," a syndicated weekly half-hour series
that airs nationally on cable TV's superstation WGN and
on select broadcast stations, provides minority business
coverage, investment tips, career guidance, personal finance
advice, entrepreneur profiles and stock market updates.
Andrew Wadium, media relations manager for Earl Graves Publishing,
is handling program inquiries at 212/886-9598.
(Media news continued on next page)
Edition, Feb. 18, 2004, Page 4
FASHION WIRE DAILY
Fashion Wire Daily, a syndicated news service, has added
several new columns since Maya Singer, who was previously
a freelance writer, joined FWD about a month ago as managing
editor to oversee news and feature assignments.
The new columns, which include "Wired Life,"
"Unwired," and "WiredWest," cover a
variety of topics from East and West Coast society and culture,
to lifestyle, beauty and travel.
Chip Cordelli, a Williamsburg, N.Y.-based writer, covers
lifestyle products and services for Wired Life. Paula Conway,
a freelance travel writer, writes Unwired, which focuses
of lifestyle, leisure and travel topics. Jenny Peters and
Liz Snead, who are both based in Los Angeles, are writing
and editing WiredWest, a daily column coveing the happenings
of Hollywood and celebrities.
Singer is located in New York at 27 W. 24th st., 11th flr.
212/792-8282 ext. 45; fax: 892-3700.
MDS OFFERS FREE
POCKET MEDIA GUIDE.
Single copies of the 2004 "MDS Pocket Media Guide"
are available free to U.S.-based PR pros.
MDS spokesman Don Bates said the 31st annual guide lists
names, addresses and phone numbers of some 700 U.S. print
and broadcast media outlets, as well as web addresses for
national news sites, online PR publications and online media.
To get the 36-page palm-size guide, practitioners must
complete and return the electronic request form on the MDS
UTNE REPLACES WALLJASPER.
Jon Spayde and Karen Olson were named co-editors of Utne.
They replace editorial director Jay Walljasper, who was
named executive editor of the Dutch-based Ode Magazine.
Spayde and Olson have been working as writers at Utne for
The bimonthly magazine, which is based in Minneapolis,
has a paid circulation of 225,000.
It specializes in covering the environment, economy, international
relations and pop culture.
Editors read nearly 2,000 magazines, books, alternative
weeklies, newsletters, and e-zines to find articles of interest
will be replaced as editor-in-chief of New York magazine
by Adam Moss, who is a former editor of The New York
Times Sunday Magazine, and currently an assistant managing
editor, overseeing the "Book Review," the Magazine,
and the "Style" and "Design" sections.
who was covering media news for The Wall Street Journal,
was named Page One editor.
previously a senior editor, is now executive editor of
TravelAge West in Los Angeles.
who was an associate editor at U.S. News & World
Report, has joined the Smithsonian magazine as a general
was named managing editor of Kitchen & Bath Business
former metropolitan editor of The New York Times, who was
dismissed in the Jayson Blair scandal, will write a syndicated
media analysis column for Universal Press Syndicate.
is resigning in April as editor-in-chief of More
was named executive news editor of Star magazine.
a former Long Island congressman, who unsuccessfully challenged
Hillary Clinton in the 2000 U.S. Senate race in New York,
has signed on with retired Fox News Channel VP Ian Rae to
develop media projects. Lazio, who will remain as CEO of
the Financial Services Forum, wants to become a media personality
and commentator on business and political issues.
editor of King Publishing's Defense Week, was elected chairman
of the National Press Club board of governors. The Washington,
D.C.-based press club is comprised of nearly 4,000 journalists
and PR professionals and others.
Reporters for U.S. News &
World Report are contributing news to the White House
Bulletin, a daily news service on politics and policy,
which is read by government and business leaders.
The Factiva Media Visibility
Index is tracking media mentions of the Democratic
presidential candidates. During the week ending Feb. 8,
the candidates received:
John Kerry2,410 media mentions; Howard Dean 2,007;
John Edwards1,576; Wesley Clark 1,483; Al Sharpton688,
and Dennis Kucinich560 media mentions.
Hill and Knowlton handles PR for Factiva, which is owned
by Dow Jones and Reuters.
National Geographic Kids
will raise its guaranteed circulation rate base from 900,000
to 1.2 million starting with its March 2004 issue.
The new rate base marks a 71% increase in 16 months, when
the magazine, which is aimed at six-to 14-year-olds, was
relaunched with a guaranteed rate base of 700,000.
Edition, Feb. 18, 2004, Page 7
ADVISES TOWER PARENT.
Sitrick and Co. is
handling communications and advising Tower Records parent,
MTS Inc., through Chapter 11 and a fast track reorganization
plan set up to keep its music stores and e-tail website
company last week, via Sitrick, reassured customers, vendors
and employees of continuing operation and payments. MTS
said its plan will be completed in 45-60 days.
long-term debt and lease obligations have climbed to $441
million, a figure which the company hopes to slash by $80
million under its restructuring plan. It had sales of $983
million in 2002, but has lost ground in recent years to
retailers like Wal-Mart and closed several stores. MTS announced
plans last year to sell Tower after it couldn't pay part
of $110 million for bonds sold in 1998.
There are 93 retail Tower stores, down from 170+ in the
1990s, according to The Associated Press, which credited
Tower with creating the modern music megastore.
Robert Smith, a Chicago-based list broker, has made a direct
offer to pay PR firms to tell him about unsuccessful pitches
made by their agency to potential clients.
In a letter sent to PR
firms last week, Smith made an offer to pay up to $5 per
prospect name. In order to qualify, Smith said prospects
must have seen the agency's presentation or requested information
from the agency within the last three months.
Smith plans to continue
running small display and classified ads in business publications,
including Forbes, Crain's , Entrepreneur, Inc. and Investors
Business Daily, to generate leads to prospective PR clients.
"This is the first
time I have gone directly to PR firms and asked them to
sell me client prospects," he told this NL. "It's
a great way for PR people to make money from prospects who
don't become clients."
Smith had previously worked
as a collector in child custody cases and as a media mention
tracker at Bacon's before opening Robert Smith & Assocs.
in 1998. His firm also compiles and sells lists of students
enrolled in journalism schools.
He groups his lists into
different classifications for pricing purposes. For example,
a list of 100 PR prospects with budgets of at least six
figures costs $250, he said.
Smith can be reached at
Fred Yager, former
VP of media relations at Merrill Lynch, has stepped
away from his World News & Information Network video
PR firm for a senior VP post in the American Stock Exchange's
corporate communications department.
Yager was previously president
of ML's global broadcast services division for seven years
and before that a reporter for The Associated Press, Fox
and CBS News.
SUSPENDS INITIATION FEE.
PR Society of America,
in a move to boost new member sign-ups, has suspended its
$65 initiation membership fee for February and March.
members also get a $20 gift certificate that can be used
towards educational courses or for items in the new PRSA
have a great deal of churn" (among members), president
Del Galloway told a leadership call on Feb. 3.
called for "significant progress in membership retention,
particularly at the chapter level."
added 5,903 new members in 2002 but 5,769 left for a renewal
rate of 70.5%. In the previous year, 5,324 joined while
totals for 2002-2001 were 11,227 new members and 11,042
departures. Total membership as of Dec. 31, 2002 was 19,755.
director Tom Vitelli, of Intermountain Health Care, Salt
Lake City, who is membership chair, told the teleconference
that membership is "everyone's responsibility and not
just that of the membership chair or the committee."
he said, should focus on "bonding" with new members
"who are most at risk of dropping out."
total has been flat for the past couple of years, he noted,
adding PRSA has "done well" considering the economic
conditions. The goal for this year is to cut the attrition
rate by 2% and add 1% in new members for a net gain of 600.
Levy, who joined PRSA as chief professional development
officer and assistant executive director in June, said he
is planning "master classes" of 400-500 people
at the conference in New York Oct. 24-26.
said the "double sessions" would run for three
hours and would feature "industry leaders" who
can fill a room and command attention. A "hot topic"
or "pseudo celebrity," or a panel would be provided,
are Kathy Lewton and Grace Leong and honorary chair is Howard
Seminar Is in Las Vegas
who has 15 years of experience in e-learning, was previously
senior product acquisitions manager for e-learning at McGraw-Hill
of his seminars is on "Writing That Sells... Products,
Services, Ideas," which will take place Feb. 27 in
Las Vegas and April 30 in Washington, D.C.
for the writing seminars is Ann Wylie, who heads her own
consulting firm in Kansas City. Cost is $465 for members
and $565 for non-members.
whether Las Vegas is the best place for a writing seminar
in view of all the distractions there, Cedric Bess, interim
press contact at PRSA, responded that "courses are
offered all over the country to attract all of our members."
It's expected that 24-30 will register for the Las Vegas
Edition, Feb. 18, 2004 Page 8
PRSA's enlarging of
the Society's diversity efforts to include gays and lesbians
(2/11 NL) opens it up to static from members who
work at religious groups as well as members who belong to
faiths that bar homosexual behavior.
Members at Catholic and other religious groups that we
called said their groups have anti-discrimination policies
that include any discrimination based on age, gender, religious
beliefs, ethnicity, color of skin, etc.
But such groups do not want to put their stamp of approval
on behavior that they consider sinful. They have strong
stands against gay marriage, an issue that has wracked the
legislature of Massachusetts in recent days.
Reed Byrum, 2003 president of PRSA, told a meeting with
the press Jan. 30 that only 3% of U.S. Episcopalians have
left the Church over the issue of a gay priest becoming
Typing in "Episcopal Church Gay" on Google opens
up a vast array of stories on this subject including one
that says 12 of the 107 U.S. Episcopal dioceses, representing
about 10% of the 2.3. million members, have formed "The
Network of Anglican Communion Dioceses and Parishes"
which opposes the election of the gay bishop.
The Network is not "leaving" the Church because
to do so would mean loss of property.
The worldwide Anglican Communion with 77 million members
worldwide, is deeply split on this issue. A new report by
Richard Harris, Bishop of Oxford, and others, say Christians
must remember that "real people really do have homosexual
and bisexual desires."
Del Galloway, 2003 president, says corporate PR departments
and PR firms must become more diversified.
Since 85% of those coming into PR these days are women
and many PR departments have all-women staffs, we think
the way to diversify such departments would be to seek male
employees. Galloway says that is a campaign for some future
board of PRSA.
The President of a mid-sized New York PR firm said that
he almost always hires a woman because their qualifications
are far superior to the lone male who shows up once in a
while. A campaign aimed at attracting the best male students
to PR is needed to restore a semblance of gender balance
to the field...
Bob Henkel, one of
the top executives of Carl Byoir & Assocs., which
was once one of the two biggest PR firms in the U.S., says
the firm collected a minimum annual fee of $60,000 from
large clients and billed all expenses, including the salaries
of employees, at the net cost each month. This accounting
practice led to the sale of Byoir for just under $4 million
when it had $11 million in total income. The biggest account
was Honeywell with 27 Byoir staffers, all billed to the
client at their exact salaries. Current practice is to multiply
the salaries of those on an account by three or more times
and have no overall retainer. "This was the best possible
bargain for clients." says Henkel. Other Byoir executives
have recalled that "making profits" was far down
on the list of what executives and staffers were interested
Melinda Ballard, former New York PR executive who once worked
at Ruder Finn, has helped spawn an industry of between
10,000 and 20,000 mold-removal companies, according to the
Feb. 12 Wall Street Journal. Ballard and her husband
and son were victims of diseases caused by molds in their
home outside of Austin, Tex. The Lund Group, New Canaan,
Conn., helped Ballard to get national publicity to bring
attention to her lawsuit. There are now a "flood of
mold claims," according to the WSJ. The Indoor Air
Quality Assn. offers a mold-cleaning training program. Ballard
continues to seek relief via the courts...
The Great Bubble and
Its Undoing covers the dot-com crash and blames the financial
press for "covering up" many of the emerging
scandals. Written by Roger Lowenstein, it questions whether
anything has changed. The engine that drove the stock market,
says Lowenstein, was the awarding of options that made price-per-share
so important. Income, some of it non-existent, was booked
early while expenses were deferred and loans were taken
but not put on the balance sheet. Bipartisan pressure prevented
the public watchdogs like the SEC from doing their job,
Bull! A History
of the Boom, 1982-1999,
by Maggie Mahar, details the help that the press
gave the hypsters...
The State Dept. has
1,200 "public diplomacy officers" whose job it
is to boost the image of the U.S. abroad, reported
the Feb. 16 Time mag. This is down from 2,500 it
had in this position in 1991...
The Foundation of
the Overseas Press Club will award twelve $2,000 scholarships
in 2004 to deserving journalism students. PR and press groups
also offer "scholarships" in the low thousands.
We ponder if these just shouldn't be called "collegiate
pin money" since a year of college these days costs
$20,000 and more except at live-at-home community colleges
and state schools...
to the low cost of international phone calls is a current
ad being run by PennyTalk which says it can handle
calls anywhere in the world for two cents a minute. The
connect fee is 49 cents. Charge for U.S. calls is one cent
a minute. The company is running full-page ads in the major
Cheap telephone rates open up the U.S. to competition by
PR pros from around the world.