Edition, March 3, 2004, Page 1
EDS UNIT HEARS
FROM FINAL FIVE.
90-minute PR presentations from Interpublic's FitzGerald
& Co. (Atlanta), 5W Public Relations/New York, Ruder
Finn/Chicago, Waggener Edstrom/Austin and Casey Sayre &
Williams/Santa Monica last week.
has considered about 50 shops for the $500K PR business
of its Americas marketing unit. The work had been at Edelman
L Abate, marketing and communications consultant in EDS
financial services, energy and transportation sector, is
coordinating the review.
$21 billion (annual revenues) computer services/consulting
company is looking for a PR firm that can deliver quality
Perot founded Electronic Data Sys. in 1962.
HOPSON SPLITS FROM
Andy Hopson, CEO of Burson-Marsteller's northeast region,
is leaving the firm after serving less than a year. The
former Publicis Dialog COO is setting up his own shop, "Real
Good Idea," which will scour the globe for ideas to
help businesses grow. The venture is a partnership with
Manhattan attorney Steve Gordon.
Hopson, in a farewell letter, said he felt it was time
to move on to pursue his dream of running his own business.
The 49-year-old executive cited the improving economy as
a good time to become an entrepreneur. Upon joining B-M
last July, Hopson called the WPP unit the "best of
class" and said he felt like he was "joining the
New York Yankees."
Chet Burchett, president of B-M USA, left in January to
become president of Reed Exhibitions.
BRANDMAN BAGS BARBADOS.
The Brandman Agency has won the $500K Barbados Tourism Authority
account, which was resigned by Ruder Finn. RF shed that
Caribbean island after it picked up the Jamaica account
that bills in the $1M range.
Melanie Brandman presented a pitch that targeted "niche
market travellers" that she believes are essential
in luring first-time and repeat visitors to the island.
The firm also plans to position Barbados as the "best
value" for the travel dollar.
Brandman is a former VP/corp. affairs for InterContinental
Hotels Group. She counts InterContinental and Thompson Hotels
Group as clients.
PR IS `LESS WORSE
AT WPP GROUP.
PR remains the corporate sad sack at WPP Group, according
to CEO Martin Sorrell, who says the unit "continued
to be the sector most affected by the recession, but started
to perform less worse in 2003."
In the ad/PR conglom's 30-page release announcing `03 financials,
Sorrell said PR revenues declined 0.6 percent to £426
million for the year. He praised Ogilvy PR Worldwide, Cohn
& Wolfe, Robinson Lerer & Montgomery, Penn Schoen
& Berland and Finsbury for doing well. No comment was
made for PR flagships Hill & Knowlton and Burson-Marsteller.
The CEO describes WPP's corporate quest as a mission of
the "management of the imagination." He wants
to ensure that WPP is a "big company with the heart
and mind of a small one."
WPP reported a 5.1 percent rise in `03 revenues to £4.1
billion, while operating profit soared 52.4 percent to £415
million ($776 million). The firm employed 54,324 at yearend,
compared to 56,074 at the end of `02.
EDELMAN COUNSELS PARMALAT.
Edelman is advising Parmalat's North America dairy operations,
which together have filed a chapter 11 petition in bankruptcy
court to continue operating while they seek a buyer.
The firm's Toronto office is handling media inquiries into
Parmalat USA, along with its main Farmland Dairies unit
and a subsidiary, Milk Products of Alabama. Parmalat's North
American operations are based in Toronto.
Senior account manager Gillian Hewitt told O Dwyer's that
Edelman has handled reputation and issue management work,
along with employee communications for the company since
The U.S. subsidiaries said they have received letters of
intent from parties interested in buying their assets, which
were listed at $414 million, with $316.5 million in debts.
Milk producers in states like Pennsylvania and New Jersey
(Parmalat buys half of the milk produced in the Garden State
and supplies 70 percent of the milk in New York City) have
been worried since the company made late payments in January
and has sought protection from paying creditors.
Italy-based Parmalat has been rapped by columnists here
as the European Enron, after accounting irregularities were
discovered to be masking billions of dollars in debt.
Edition, March 3, 2004, Page 2
DIEBOLD LAUNCHES $1M
Diebold Election Systems has launched an "outreach
campaign" to educate Maryland voters on how to use
its electronic voting machines, David Bear, a DES spokesperson,
He dismissed an Associated Press characterization of the
campaign as a "PR blitz" intended to build support
to overcome negative publicity about security flaws in the
Bear said the five-year $1M campaign is mandated under
the "Help America Vote Act of 2002." The outlay
is part of the $55 million the state is paying Diebold to
manufacture 16,000 touch screen computer terminals.
The campaign, which is handled by Compliance Research Group
in Lauderdale Lakes, Fla., involves billboards, radio and
TV commercials, a website, distribution of more than 1.5
million pamphlets/brochures, and demonstrations about how
to use the machine. "We found that people are much
more acceptable about electronic voting if they get to touch
the screen beforehand," said Bear. Voters also can
log onto www.mdvotes.org and cast a sample ballot to see
how the system works.
The terminals will be used throughout Maryland starting
with the March 2 primary. Baltimore uses electronic machines
made by a different company.
The Diebold machines gained national attention after Avi
Rubin, an associate computer science professor at Johns
Hopkins University, published a report saying the machines
were rife with security flaws.
Some critics fear that Diebold, which is based in North
Canton, Ohio, is not a disinterested party in the upcoming
Presidential elections, pointing out the close ties that
CEO Walden O Dell has with the Republican party.
O'Dell is a Bush "pioneer," meaning that he collected
a minimum $100K in political donations for the president.
He also made the infamous remark about delivering Ohio's
electoral votes to the president, igniting fuel for conspiracy
theorists. O Dell's remark, however, was referring to his
Dix & Eaton, is Diebold's PR firm.
F-H MOVES TO ACQUIRE
Fleishman-Hillard is moving toward the acquisition of Geduldig
& Ferguson PR, a New York-based firm with billings around
$3 million and a staff of 10.
Integration of the firm is expected to begin March 15 and
should be completed by the end of May.
Principal Donald Ferguson is slated to relocate to San
Francisco to take over and build up F-H's West Coast corporate
practice. He told this NL the move seemed like a "good
next step," adding that he brings Oracle and ChevronTexaco
business with him.
F-H West Coast president Curt Kundred and senior VP/GM
Kelly McGinnis are overseeing the merger. [Also in San Francisco,
F-H has folded its UpStart tech unit into its office there.]
G&F's Al Geduldig would become a senior consultant
and a member of F-H's corporate advisory unit, remaining
in New York. Ferguson said G&F's search operations would
likely continue in the advertising sector but not in PR.
Also from G&F, Tricia Gibney would be named a VP at
F-H under Ferguson but based in New York.
Remaining staffers will not make the move to F-H and the
principals are now trying to place them elsewhere, Ferguson
Under the deal, several G&F clients would move to F-H
while some would be served by G&F execs under other
arrangements. The firm has worked for Exxon, Episcopal Church,
IBM, Hitachi, and others.
Saudi Arabia's Supreme Council for Tourism changed its website
following complaints by Brooklyn Democrat Anthony Weiner
that the site listed "Jewish people" as one of
four groups that would not be entitled to visas to visit
the desert Kingdom.
The Congressman, on Feb. 26, called on President Bush to
close U.S. borders to Saudis until the visa policy was clarified,
and keep them sealed until the policy was changed.
Qorvis Communications, on Feb. 27, distributed a release,
saying Weiner was wrong in stating that its client has a
policy of excluding Jews from visiting the Kingdom. The
statement, however, admitted the Council had incorrect information
on its site, and the erroneous material has been removed.
The statement called Weiner, author of the Saudi Arabia
Accountability Act, a "consistent critic." It
quotes Prince Bandar, saying while the U.S. and Saudi Arabia
should be working toward greater understanding and trust,
Weiner and his actions "only serve to spread doubt
The Congressman retaliated by issuing his own statement,
claiming he is a consistent critic for good reason. "The
Saudis have a lamentable history with regards to Israel
and people of the Jewish faith, having spent decades supporting
Palestinian suicide <%-2>bombers, and espousing virulently
anti-Semitic views.<%0> President Bush should demand
a full accounting regarding the Saudis visa policy toward
Jews," said Weiner, a former aide to N.Y. Sen. Chuck
While Weiner is glad the Council removed the offending
passage from its website, he said: "It will take more
than the quick actions of its webmaster and the rhetoric
of Prince Sultan to ally our concerns."
Patton Boggs is an investor in Qorvis.
IN BRAND NAME SUIT.
Cache La Poudre Feeds has brought in PR help as it filed
a $132 million suit against Land O Lakes for "stealing"
its brand name.
Peter Webb, president of the Denver-based firm that bears
his name, told this NL his firm was brought in to help with
media training and other PR efforts surrounding the suit,
which alleges Land O Lakes poured $17 million into marketing
livestock feed under the brand "Profile" while
Cache has marketed its Profile brand of livestock feed for
Edition, March 3, 2004, Page 3
PRO ATHLETES ARE
TARGETS OF MOVES.
Moves, a new quarterly lifestyle magazine for professional
athletes and those involved in professional sports, was
mailed last month for free to 30,000 players, coaches, agents,
executives and sports medicine specialists.
The magazine's founder, 34-year-old Brian Riccioni, who
runs the Hallmark Title Agency in Somerset, N.J., described
Moves target audience as young, rich, and big spenders.
"The advertisers, specifically high-end luxury advertisers,
find it very appealing to have their product in front of
the demographics that these athletes possess," said
Riccioni, who started the magazine on the advice of a friend
who is an agent for NFL football players.
Advertisers in the first issue include companies that rent
out private jets and luxury charter buses, and sell jewelry
safes and luxury watches.
Riccioni said the editorial content will focus on lifestyle
issues that affect athletes. All editorial content in Moves
is handled in Miami by Armando Salguero, a sports reporter
for The Miami Herald and ESPN.
Rick Sedler, who was formerly ad director of The Robb Report,
is publisher of Moves.
"Yes, athletes make a lot of money, drive fancy automobiles,
live in sprawling homes and wear the finest watches and
jewelry," Sedler wrote in a letter to readers in the
"But they also tackle daily issues that the rest of
the population will never comprehend. For example, who has
the best advice for preserving your hard-earned contract?"
Sedler's company, the RMS Media Group in Watertown, Mass.,
specializes in matching luxury brand advertisers with upscale
REAL MAG TO FOCUS ON `REAL WOMEN.
Real Magazine will make its debut on newsstands in mid-June
with Mary Monroe as its editor-in-chief.
The magazine, which will be published bimonthly this year
and 10 times in 2005, will contain information of interest
to "real women," according to Tony Gordon, who
is publisher and owner of Revue Media in Park City, Utah.
"Too many of today's magazines take a superficial
approach and don't explore the full depth and breadth of
real women's daily livesthe challenges and triumphs,
fears and hopes, goals and dreams," said Gordon, who
also started ePregnancy and Women's Health & Fitness
Real Magazine will give "more in-depth, intimate and
personalized perspectives and insights. We don't really
think of Real as a magazineit's more of a guide to
how women think, feel, work, play and live," he said.
Each issue of Real will feature a scrapbooking column written
by Angie Randall, who is editor-in-chief of PaperKuts Magazine,
and author of a soon-to-be-released bookLet's Scrapbook!
A Beginner's Guide.
Monroe, who is based in Los Angeles, has been a freelance
writer for several years, specializing in writing women's
articles for several publications, including Better Homes
& Gardens and USA Today.
She can be pitched at 323/255-0143 or [email protected].
Gordon can be reached at 435/602-2714.
Gil Tamari was named editor-in-chief of the new Israeli
edition of Forbes magazine, which is slated to begin
in June. He is the Washington, D.C.-based reporter for Israel
Half of the new edition will consist of content from the
U.S. edition and from Forbes Global, while the other half
will consist of local content.
SBC plans to publish lists of population segments chosen
by socioeconomic criteria, a list of the 400 richest people
in Israel, and a list of Israel's largest companies.
Hoy, a Spanish-language
newspaper published by the Tribune Co., made its debut on
newsstands in the Los Angeles area March 1.
is editor-in-chief of the tabloid-size paper.
Guideposts magazine put
its March issue on newsstands for the first time in its
The March number features a cover story on author/financial
advisor Suze Orman,
who is the personal finance editor on CNBC, and hosts her
own CNBC-TV show, which airs every Saturday night.
PanAmSat Corp., in Wilton, Conn., is launching the Wealth
TV cable network on June 1. Wealth TV will provide
a behind-the-scenes look into how the wealthy achieved and
enjoy their success.
53, SVP of The Associated Press, joined The Denver Post
as editorial page editor.
52, who started The Houston Press in 1989, was named
managing editor of The Houston Chronicle, and Jennifer
Sizemore, 35, previously with The Seattle Post-Intelligencer,
was appointed deputy managing editor.
55, previously managing editor/ news for ANG Newspapers,
a group of five Bay Area publications including The Oakland
(Calif.) Tribune, joined The Silicon Valley/San Jose
Business Journal as its new editor, replacing Gregg
who has written about technology for U.S. News &
World Report, Business Week and the Mercury
News, was named technology editor.
(Media news continued on next page)
Edition, March 3, 2004, Page 4
NY TIMES DROPS
EX-PUBLICIST AS STRINGER.
Jay Blotcher was dropped as a freelance reporter by The
New York Times apparently for his past activities as
spokesman for Act-Up, the AIDS political group.
Blotcher, who has been a stringer for the Times since Sept.
2001, said he was involved with Act Up from 1989-90 and
also did some work for the American Foundation for AIDS
Research from 1995-99.
Susan Edgerley, who is the paper's new metro editor, told
Blotcher in an e-mail "We are going through our stringer
and legwork lists, asking for resumes, meeting people face
to face and in general trying to determine how well we know
these whom we occasionally ask to work for us.
"I am setting the bar high to protect against any appearance
of conflict of interest that might result through the hiring
of stringers and leg-people. My motivation is expediency
as well as ethicswe simply do not spend as much time
checking into the backgrounds of independent contractors
as we do of fulltime staff people," she said.
Blotcher said he later found out someone had recalled he
had been spokesman for Act Up during a period when members
of the group had badgered editors and reporters at the Times
for more coverage of the AIDS/HIV epidemic.
In his reply to Edgerley, Blotcher pointed out the Times
Code of Ethics only forbids "current affiliations with
political groups, and I have no current political affiliations.
Nor have I written pieces forLew (Serviss) or Patrick Farrell
that dealt with AIDS."
"What puzzles me is this policy seems applied inconsistently;
I know of longtime Times reporters who have engaged in political
work in the past. In fact, one current Times reporter was
my successor at Act Up," he told Edgerley.
He asked her how his past involvement in AIDS issues could
bias his news reporting from the Mid-Hudson Valley, where
the issues are "increased development, farm land and
rising real estate costs."
Edgerley did not respond to his question, but thanked Blotcher
for his letter, saying she was happy to have "heard
you out. Alas, we agree to disagree."
Blotcher, who will continue to freelance for otherpapers
including the Advocate, a newspaper for gays, has been at
the forefront of the gay marriage movement.
He and his partner were the first gay couple married in
Vermont when it was legalized last year, and this past weekend
Blotcher got married again by the mayor of New Paltz, N.Y.,
in a first-ever ceremony in the state.
Blotcher was quoted about the event in a story by The Associated
Press, but was left out of a report by the Times.
FEARS NAMED EDITOR
OF YM MAGAZINE.
Linda Fears has replaced Christina Kelly as editor-in-chief
of teen magazine YM, and Sally Lee, editor-in-chief
of Parents, the company's flagship title, was given
additional duties as editorial director of YM.
Kelly resigned after Axel Ganz, who is acting CEO of Gruner
+ Jahr USA, criticized YM's editorial content at a staff
YM has been having circulation problems. Its paid circulation
for the second half of 2003 fell 1% to 2.18M, according
to Audit Bureau of Circulations.
FLASTE REJOINS NY TIMES
AS SCIENCE ED.
Rick Flaste has rejoined The New York Times as an
associate editor for science news. He has been features
editor at The Los Angeles Times for the past two
and a half years.
John Montorio, deputy managing editor of the L.A. Times,
said Flaste was one of the principal architects of the paper's
redesigned and new sections.
Flaste had worked for the NYT for 30 years.
RUDY MAXA RELOCATES
Rudy Maxa, 54, one of the most prolific travel writers in
the U.S., has relocated from Washington, D.C. to St. Paul,
Minn., to be with his fiancee.
He is known to radio listeners as "The Savvy Traveler"
and to public TV viewers as host of "Smart TravelsEurope
With Rudy Maxa."
AL-JAZEERA TO OFFER
Al-Jazeera will offer PR advice to companies in the Arab
world on its new English-language channel, which will start
A spokesman for al-Jazeera said the Media Training and
Development Center, which opened last week at the broadcaster's
Doha headquarters, will address the need for a regional
vocational center that deals in all aspects of broadcast
TV and print.
Later this year, the broadcaster, which is watched by 35
million viewers a day around the world, plans to start a
sports channel, followed by an al-Jazeera channel for children.
REUTERS AND CORBIS
FORM PHOTO PACT.
Reuters has formed an alliance with Corbis, theSeattle-based
commercial photo service owned by Bill Gates, to offer publicity
photo services to companies.
The London-based news and information group developed a
pictures service in 1985, but it has been restricted to
news photography rather than commercial photography.
Under the new arrangement, Reuters will add a rights management
service that works with ad/PR agencies and helps companies
that sponsor events to exploit images from those events
in their marketing.
The new alliance will put Reuters in competition with Getty
Images in the picture archiving and licensing market. Getty
Images is also based in Seattle.
The Associated Press recently formed a commercial photo
alliance with PR Newswire, which makes AP's photographers
available for PR assignments.
Edition, March 3, 2004, Page 7
END GAME TELLS
OF POWER PLAYS IN PR.
Veteran PR executive
Stan Sauerhaft has written a work of "fiction,"
End Game, about a major PR firm that involves murder
and corporate power plays.
firm, Hervey & Van Nostrand, is called "the finest
in the world," the one with the "biggest and best
bunch of clients," and the one that "sets the
gold standard for the whole profession."
Hill & Knowlton, where Sauerhaft worked from 1968-86,
answered that description in the 1960s and 1970s. Its published
client list of nearly 500 had many
did not pitch accounts. Rather, it interviewed clients to
see if they were suitable. Only clients that would behave
in a responsible way were added.
clients only raises their expectations," CEO Bert Goss
used to say.
Is Sold and Betrayed
has been at Burson-Marsteller since 1988, rising to vice
chairman and head of mergers and acquisitions, has H&VN
selling out to a U.K. ad agency that promises complete autonomy.
H&VN is quickly made to pitch ads and other services
for the new owner,'t . Frederick, Mortonson Ltd. "Once
we start becoming new business shills for TFM, we will lose
the respect of our clients," says Jim Sawyer, an M&A
specialist who is the main character in the book. "A
general decline of morale" follows and top executives
start to leave H&VN.
was sold to J. Walter Thompson in 1980 and JWT itself became
part of the WPP Group in a hostile takeover in 1987.]
CEO is Emil Hampstead, (whom a reader might think is actually
WPP Group's Martin Sorrell).
is portrayed in both positive and negative tones. He is
described as being tall and heavy and likened to actor Sidney
physical attributes are the opposite).
is described as a "gracious host" at a party thrown
for H&VN executives but he is also called a "wheeler-dealer."
Hampstead is murdered shortly after the purchase of H&VN.
Quigley, who rises to the top of H&VN, is a murderer,
liar, adulterer, double-crosser, abuser of women, and blackmailer.
Sawyer calls him the "most thoroughly evil man I have
said he did not have any one person in mind when he created
Quigley. It's a "composite character," he said.
Reputation Management Hit
of advertising, with its distortions, exaggerations, and
cover-ups," says one character, "is in effect
lying. It certainly is not truth-telling in a strict sense."
H&VN is said to "put truth and humanity ahead of
character hits "managing perceptions," which was
once the theme of B-M ads. "You talk about managing
perceptions as if it were the Holy Grail," Sawyer tells
is," replies Quigley. "There is no such thing
as `truth. Truth is the world as I project it. Truth is
the story that I tell you. Truth is the perception I manage
and you live by."
Game (Ivy House Publishing) is $15.95 via Amazon.com.
REMOVAL UP TO PRSA CHAPTERS.
Removing APR as a condition for Assembly membership and
national office is an initiative that will have to come
from PRSA's 116 chapters, said Del Galloway, president of
Galloway and 2003 president
Reed Byrum had campaigned last year for a bylaw change dropping
APR as a requirement for Assembly membership.
The motion failed by five
votes at the Assembly Oct. 25, 2003. PRSA's 1999 planning
committee, headed by the late Steve Pisinski, had unanimously
recommended decoupling of the Assembly and national board.
Asked whether he would
push for decoupling this year, Galloway said "If there
is interest (in decoupling) the chapters will let us know."
Head Wants Full Decoupling
Jennifer Grizzle, president
of The PR Studio, Norcross, Ga., and 2004 president of PRSA/Georgia,
the second largest chapter with more than 800 members, said
that "speaking for herself," she favors decoupling
not only of the Assembly but the national board and officers.
She noted that none of
the top four officers of the chapter are APR. The others
are president-elect Bari Love of Ogilvy PR Worldwide; secretary
Mary Sorrel of her own firm, and treasurer Leslie Wagner
of the Peanut Advisory Board.
Grizzle said the 80% of
PRSA members who are non-APR include many with proven leadership
qualities, big jobs, and many years of experience. Barring
them from national posts has been a "loss" for
PRSA, she said.
Grizzle is a believer
in APR as an individual achievement and is studying for
the APR exam. APR shows "extra commitment to PR"
but it does not mean the person is a leader, she said. All
but about 60 of the Georgia members are in the Atlanta area.
Agrees Non-APRs Want the Vote
Galloway told this NL
he is aware that non-APRs do not feel they are in any way
inferior to APRs. He was asked to poll just ten or 20 non-APRs
on this issue. PRSA COO Catherine Bolton, who was also on
the phone call, said all 19,600 members of PRSA would have
to be polled for there to be a valid measurement of how
APRs and non-APRs feel about decoupling across-the-board.
Mark Hatfield, the son
of former Sen. Mark Hatfield (R-Ore. from 1967-`97) has
been named director of the Transportation Security Administration's
office of communications and public information after serving
as acting director since Nov. 29. He earlier headed TSA's
public affairs office in New York, and had been mng. dir.
for PA at Burson-Marsteller.
Edition, March 3, 2004 Page 8
Stan Sauerhaft's book
(page 7) recalls a previous era in PR when clients
almost begged to be on the roster of what was then the crown
jewel of the PR counseling businessHill and Knowlton.
ImagineH&K would interview clients rather than
The firm did not chase after clients in those days. It
had nearly 500, many of them the bluest of the blue chips.
H&K thought of itself as a psychiatrist does. If you
don't come voluntarily to a psychiatrist, vowing to change
your ways, there's nothing the doctor can do to help you.
That made PR much easier to do than it is today.
Bert Goss, longtime head of the firm, had his own definition
of PR. "All we re talking about here is good will,"
was the way he phrased it. A client had to show its "heart
was in the right place." This included being open,
humble, and ready to acknowledge and correct any wrongdoing.
Merely having H&K as outside counsel was good PR for
With the 1980s and
1990s came the go-go years when many of the largest PR
firms sold out to ad agencies and the bottom line became
H&K had to chase after clients just like anyone else.
It could no longer afford to sit on its laurels.
Goss worried that competitive pitching meant PR firms would
outdo each other in promises to clients. He knew PR was
no magic wand and that quite often, it could only offer
We think a lot of
business came to H&K because blue chips wanted
the "biggest and the best" to be on their side
in case anything happened. H&K got a retainer just for
being "on board." H&K staffers told us that
years would go by on some accounts without any substantive
work being done.
This was one of the things that made it so profitable.
Many an alumni walked out with a million dollars or more
in profit-sharing. H&K racked up 25% net year after
PR firms now not only have to chase after business, making
many promises, but must measure the results of what they
do in terms of numbers of one sort or another. Goss would
not be too happy with the frenetic pace of today's PR counseling
business nor the application of advertising measuring tools
Sauerhaft's book will be read with interest by staffers
at both H&K and Burson-Marsteller. He spent a total
of 36 years at the two firms. Sauerhaft found a lot of people
to like as well as dislike and some readers will try to
figure out exactly whom he is talking about and how much
is real and how much is imagination in this book.
PRSA president Del
Galloway, in saying he will wait for the chapters to speak
on the topic of decoupling APR from office-holding (page
7), has, in effect, resigned his presidency. He has
taken off the leader's hat not only on this issue but others
including bringing outsiders to PRSA's board (as urged by
Sarbanes-Oxley); allowing at-large student membership; trying
to restore gender balance to PR at a time when almost no
men are PR students; investigating the numerous abuses perpetrated
by the 2003 nominating committee, and failing to restore
a proper deferred dues account to PRSA's balance sheet.
Under Galloway's "stay the course" philosophy,
the annual $100K butter-up the bootless presidents-elect
party will be held in New York June 4-5. The Assembly will
again be on a Saturday, costing hundreds of members two
extra days of hotels and meals in New York...
PRSA, needing members
to replace the non-renewals (it is a month and a half late
in announcing 2003 membership totals), is conducting
a "Get a Taste of PRSA" promotion in February/March
that suspends the $65 initiation fee but that is distributing
false and misleading documents.
Prospects are told that membership "opens effective,
challenging and rewarding avenues to leadership" both
at the national and local levels. "PRSA's members may
also participate as a delegate to the Assembly," the
materials say. Nowhere does it warn prospects that national
board and Assembly delegate posts are open only to those
who have taken and passed an accreditation test and paid
an extra $275...
The June 4-5 leadership
rally, bootless because presidents-in-waiting rather
than the real presidents are invited, could easily be an
Assembly that could pass decoupling across-the-board and
let non-APRs compete for national posts this year for the
first time in 30 years. A PR firm or group of rank-and-file
non-APRs is needed to rally the 15,500 second-class citizen
non-APRs to demand equal treatment and restore democracy
to the Society. Deadline is May 3 because 30 days notice
of an Assembly is required. That leaves most of March and
all of April for campaigning, which is plenty of time. One
hundred delegates are needed because an Assembly quorum
is one-third of the total. Hundreds of members from across
the U.S. will be on hand for the Silver Anvil Awards night
June 3. This is a drive that could win a PR firm a Silver
Anvil and make lots of friends among the long disenfranchised
The 116 chapters,
obeying Galloway's insistence that no one should tell chapters
who should represent them, should send their presidents
to the leaders rally this year and if they re not APR, should
send an accompanying person who is APR and eligible to vote