Edition, March 31, 2004, Page 1
EDELMAN LEADS $6M
U.S. TOURISM PITCH.
The Dept. of Commerce
has named Edelman PR Worldwide the lead contractor on its
$6 million tourism account. Cathleen Johnson, leader of
the Chicago-based firm's global tourism practice, spearheads
the "Visit America Alliance," which consists of
Edelman partners M&C Saatchi, London ad agency, and
BVK, Milwaukee integrated marketing firm.
Alliance is to focus on increasing the number of visitors
to the U.S. by building the perception of America as an
attractive tourism destination. The initial focus of the
one-year contract is on the U.K. The program may be expanded
to other nations.
The Sept. 11 terror attacks have crimped the U.S. tourism
market. Spending by inbound travelers dropped from $102B
in `00 to $87.8B in `02.
California has issued a $5 million RFP for ads and PR to
increase recycling and opportunities to do so in the state.
The state points out that recycling rates have declined
since the 1990s 73% in 1999, compared with 58% in
02 and are not keeping pace with sales of beverages
in recyclable containers.
the PR portion of the work, the Golden State's Dept. of
Conservation wants a firm with at least five years of social
public policy issue experience, media relations savvy and
special event planning. The department singled out a PR
component that would attract businesses to set up programs
for employees, customers and visitors, as well as general
residents, with the department's help. The state has also
planned for $100K to "augment and enhance" its
GreenGiftGuide.com website, which urges the purchase of
recycled products and an "environmentally friendly"
proposal process has begun, with April 16 being the final
date for submissions and May 24 slated as the award date.
The contract begins July 1 and runs through June 2005.
DIEMER TO MITSUBISHI.
Dotty Diemer, a senior VP at Century City, Calif.-based
Rogers & Assocs. is slated to take over as VP-PR for
Mitsubishi North Amer., Cypress, Calif.
is a veteran of Honda, where she held its top PR spot and
was the car maker's primary D.C. lobbyist. R&A has worked
with Honda since 1998.
will oversee corporate PR and community relations for Mitsubishi
in the U.S. and Canada.
Fleishman-Hillard has acquired a majority stake in Strat@comm,
making the Omnicom unit the leader in the automotive PA
arena, according to Ron DeFore, a co-founder of the acquired
John Graham, who celebrated his 30th anniversary at the
helm of the St. Louis-based company on March 25, says Strat@comm
will operate as an independent entity, and continue to be
headed by co-founders DeFore, Jeff Conley and Diane Steed,
a former administrator of the National Highway Traffic Safety
told O Dwyer's that he agreed to the deal because of F-H's
culture and its policy of not meddling into the affairs
of acquired firms. He said the deal gives F-H a presence
in the Detroit market, while Strat@comm clients get access
to F-H's global network.
said Strat@comm had a blockbuster `03 with fees up 40 percent
over a down `02 year in which the firm posted fee income
of $5 million. The firm has counseled Ford Motor, General
Motors, DaimlerChrysler, SUV Owners of America, Techniques
for Effective Alcohol Management, Nissan North America and
Coalition for Vehicle Choice.
has 33 employees in Washington, D.C., and a dozen in Detroit
under the management of John Casey. He is the son of Motor
City PR legend, Jack Casey, who ran Casey Comms. Mgmt.
FOUR VIE FOR LONDON
Hill & Knowlton, Bell Pottinger, GCI Group and Ketchum
are pitching to represent London and its bid to wrestle
the 2012 Olympic Games from favored city, Paris, which hired
Weber Shandwick to oversee its bid.
The British press is abuzz with news that Barbara Cassani,
the American who is heading London's effort, is embroiled
in a fight with the Daily Telegraph, which ran an item in
which she supposedly said that Prime Minister Tony Blair
is "not that bright." She has denied that report,
threatened legal action against the paper, and wrote a letter
of apology to Blair. The Telegraph is one of the biggest
cheerleaders for landing the Games.
Some British officials fret that Boston-born Cassani may
undermine London's bid to win the Games since many countries
in the International Olympic Committee are upset with U.S.
policies in the aftermath of the invasion of Iraq.
Edition, March 31, 2004, Page 2
S&B REPS WOMEN's
St. Martin's Press has brought in Shirley & Banister
Public Affairs to drum up conservative support for a new
book accusing women's magazines of a liberal bend and constant
focus on the "woes of womanhood."
Former Ladies Home Journal editor-in-chief, Myrna
Blyth, penned the tome, Spin Sisters: How the Women of the
Media Sell Unhappiness and Liberalism to the Women of America.
In it she charges the $7 billion industry and a "Girls
Club" of female media elites are exploiting female
emotions and hawking a left-of-center, do-gooder agenda
to their audience. She charges the heads of women's magazines
are a lot more liberal than most women in America.
"The way media for women tries to attract and keep
your attention is by selling the notion that you are perpetually
frazzled, frumpy, fearful or failing," she writes.
Blyth, who headed LHJ from 1981 to 2002, also offers a
confession in the book's foreword: "I confess, I confess
that as an editor, I promoted The Female Fear Factor
for all it was worth and just like my colleagues used scary
headlines, month after month, to attract readers."
Washington, D.C.-based's &B is charged with landing
coverage among its national radio contacts, the majority
of which are right-leaning. That work bolsters an overall
PR effort by St. Martin's. The Washington Post played
up the firm's savvy at landing radio coverage, earning a
nod from Matt Drudge.
PR'S $2M PACT WITH SPAIN
Piper Rudnick's $2 million PR contract with Spain has a
termination clause that allows either party to call it quits
after a 30-day written notification. That escape hatch has
moved into the spotlight as Spain exits as a member of President
Bush's "coalition of the willing" and aligns itself
with the "axis of weasels"France, Germany
PR's 20-month pact was forged with conservative Prime Minister
Jose Maria Aznar, whose party was voted out of office on
March 14 following the March 11 Madrid bombings.
Incoming Socialist Prime Minister-elect Jose Luis Rodriguez
Zapatero has vowed to pull Spain's 1,300 soldiers out of
Iraq, unless the United Nations is given a mandate to oversee
security there. Aznar, on March 22, criticized Zapatero
for caving into the terrorists. The Socialist, however,
made it plain that he favored yanking Spain from Iraq prior
to the commuter train bombings.
A PR staffer told O Dwyer's that she did not think the
firm has been contacted by the members of the incoming government.
She said Lloyd Hand, the PR partner who oversees the Spanish
business, is the only person who can officially comment
on the contract. Hand, a former counselor to President Lyndon
Johnson and sr. VP at TRW, could not be reached.
TO FINANCIAL DYNAMICS.
The American Financial Services Assn. has moved its PR and
public affairs account from Fleishman-Hillard to Financial
Dynamics, following two key executives that had made the
switch from the Omnicom unit to independent FD.
AFSA is a trade association for financial services firms,
like credit cards, mortgage or automotive firms, that lend
to consumers and small businesses. It has been around since
1916. Lynne Strang, VP of comms., told this NL the association
decided to move its account when VP Simon Keymer and managing
director Stan Collender bolted F-H for FD.
Collender told this NL FD will focus on AFSA's work on
predatory lending, an effort which is stretching out across
20-plus state capitals. Several states are trying to clamp
down on that financing process, whereby higher-interest
loans are offered to borrowers with poor credit. AFSA says
it wants to stop "abusive" lending but has warned
of overly restrictive measures on mortgage lending that
can affect "legitimate" lenders offering credit
to needy borrowers. Collender noted FD had to make a pitch
presentation to retain the account.
FD has called the account its first major work for its
new D.C. public affairs practice, which is headed by Collender.
ADELPHIA PLAYS ITS CARD.
Adelphia Communications, which hopes to emerge from Chapter
11 by the end of the year, has hired Card & Associates
to help shape legislation regarding broadband, digital television
transition and cable rate issues.
C&A is headed by Lorine Card, sister-in-law of Andy
Card, President Bush's chief of staff. She also represents
Comcast and National Cable and Telecommunications Assn.
Adelphia is the No. 5 cable operator with 5.4 million+
subscribers. While most recent news coverage of Adelphia
deals with the fraud and conspiracy trial of its founder
John Rigas and his two sons, the company has been mentioned
as a takeover target.
Broadcasting and Cable reported that Cox, the No. 4 cable
operator, is "carefully evaluating" how it can
buy Adelphia or some of its systemsonce the company
emerges from Chapter 11.
JEFFREY GROUP GUIDES
The Jeffrey Group has picked up the six-figure Sony Ericsson
Mobile Communications Latin America account, a business
that was handled by Burson-Marsteller.
The Miami-based PR firm is to promote SE as a leader in
the mobile phone and multimedia handheld communications
market. The joint venture draws on Sony's consumer marketing
expertise and Ericsson's cellular technology skills.
Jeff Sharlach, CEO of TJG, said Joel Perez, VP and managing
director, will head the account. He is assisted by Jacqueline
Edition, March 24, 2004, Page 3
MEDIALINK: ALL TV STATIONS
Larry Moskowitz, president of Medialink, said every TV station
in the U.S. uses video news releases in their newscasts.
"We determined prima facie and scientifically and
electronically that every TV station in America has used
and probably uses regularly this material from corporations
and organizations that we provide as VNRs or B-roll or other
terminology we may use," he told listeners of Bob Garfield's
"On the Media" program that airs on WNYC-FM in
While TV stations are lax about identifying the source
of the footage, Moskowitz said "more unexpurgated,
unedited and unredacted press information shows up in the
average daily newspaper and in the average weekly newspaper
probably by a five to one factor over the PR material that
shows up on TV.
"So you might be going after the wrong goat here,"
he told Garfield, who moderated a discussion on the use
of VNRs in the wake of the controversy over the U.S. Dept.
of Health and Human Services use of a VNR to promote the
new Medicare prescription drug program.
The other guests were: Doug Simon of DS Simon Productions;
Deborah Potter, director of the The News Lab; Candace White,
marketing professor at the Univ. of Tennessee and co-author
of a 2001 study about VNRs, and John Stauber, executive
director of the Center for Media and Democracy.
the Word on VNRs
Garfield said news director don t like to talk about VNRs.
"The few who returned our calls said they seldom use
the free material," he said.
He began the discussion by playing the soundtrack from
a PepsiCo Tropicana VNR created by Ketchum, which touts
the health benefits of orange juice.
"Each year, thousands of such VNRs are distributed
by corporations, government agencies, non-profit organizations
and even members of Congress, who have discovered it's easier
to manage the news when you actually produce it yourself,"
the moderator said.
"It is not news," said Stauber. "It is fake
Garfield said Stauber believes the use of VNRs amounts
to a systematic deception of viewers both by the hidden
interested parties behind them and by news organizations
with impure motives themselves.
"If I m a TV news director, and I can fill most of
the so-called seven or eight-minute news hole on a local
TV news program with provided footage that I get for free,
I can save tens of thousands of dollars or more," Stauber
Garfield pointed out not all VNRs run whole. "Most
often they are mined for a clip of background footage here,
an interview fragment there."
Potter, whose Washington, D.C.-based group is dedicated
to quality local TV, said VNRs allow newsrooms to do less
of their own work without fear of running out of material
before the end of the hour.
"It's a concern, and it ought to be a concern, frankly,
for viewers if much of the material that they re-starting
to get on the news isn t news," she said.
Potter TV stations, who use VNRs, "need to tell where
it came from." It makes a difference if the whaling
video you re using came from Greenpeace or from the Coalition
to Support Whaling," she said.
Simon said disclosure is the exception, not the rule. "From
what we see, there is a very small percentageperhaps
less than 5%that actually has identified what the
source of the video is," said Simon.
White said their study found corporate videos were used
the least, and the ones about health and safety were used
ASNE PROTESTS HHS
VIDEO NEWS RELEASE.
Peter Bhatia, president of the American Society of Newspaper
Editors, asked Tommy Thompson, secretary of the Dept. of
Health and Human Services, to stop using fake journalists
in VNRs to publicize the new Medicare prescription benefit
Bhatia also said VNRs distributed to TV stations that do
not identify the government as the source and end with a
voice-over such as `In Washington, I m Karen Ryan reporting
are outside the bounds of ethical behavior for HHS or any
other government agency.
"It is fair, of course, for the government to communicate
with citizens via press releases on video as well as print,"
Bhatia said in his March 18 letter to Thompson. "It
is not ethical or appropriate, however, to employ people
to pose as journalists, either on or off camera."
As head of the largest American organization of supervising
newspaper editors, he said "It is the hope of our Society
that you will agree with us and discontinue use of this
`Karen Ryan' runs Karen Ryan Group Comms. in Washington,
D.C., which was hired by Home Front Communications to produce
the VNR for HHS.
SAY TV NEWS MANAGERS.
VNR-1 Communications, a full-service video production company
based in Dallas/Ft. Worth, continues to find newsrooms at
local TV stations want to get video news release notifications
"Over the past eight years, faxes have continued to
dominate in newsrooms as a preferred source of information,"
said David Simons, VP at VNR-1.
"Since we began our surveys in 1996, faxes have been
overwhelmingly preferred, showing that it is still simply
the easiest way for newsrooms to know what is going on,"
The firm's latest survey of 100 newsrooms in the top 50
markets found 73% of the news managers and assignment editors
(the `gatekeepers of local TV newsrooms) want to learn about
VNRs through a fax.
The survey also found e-mail notifications are increasing
(Media news continued on next page)
Edition, March 31, 2004, Page 4
`EIGHT-MINUTE' PR EVENTS.
The Boston office of Hill & Knowlton's Blanc & Otus
unit is inviting eight reporters to meet eight business
executives at a series of events for a casual exchange of
information. Executives will have eight minutes to brief
designated reporters on their latest development at their
The "Eight-Minute PR" events, which will be held
at Vox Populi, a popular Boston haunt, are free to journalists,
but will cost each executive $1,000.
Sharon Barclay, general manager of B&O, said the program
was set up because it is "increasingly difficult for
business executives to meet the right members of the media
and to communicate their messages simply and succinctly.
We believe, if a company can't tell its story in eight minutes,
they either don t have a story or they desperately need
Barclay said B&O will spend two hours with executives
to help them craft a crisp, concise story.
Ted Lund was named managing editor of Sport Fishing,
a magazine published by World Publications in Winter Park,
Doug Olander, editor-in-chief, said "Capt. Lund,"
who is an expert on salt water fishing, will write and edit
several columns for the magazine, which is published nine
times a year.
Lund has written for The Associated Press and The Miami
Herald, and was a personal advisor on recreational fishing
to the Sultan of Oman.
Crain's New York Business is publishing a "beat
sheet" in every issue of the weekly paper.
Each listing provides the names of news staffers, title,
e-mail address, and a description of their beat.
Time Inc. will publish four issues of Time Style &
Design magazine in 2004 instead of two.
The first issue went on newsstands in February. It will
be followed by issues in April, September, and November,
according to editor-in-chief Kate Betts.
New York Magazine's new editor-in-chief Adam Moss
is trying to build a bank of future feature articles. Moss,
who replaced Caroline Miller last month, has required editors
to submit at least 10 story ideas, according to Fashion
Week Daily, which said Moss found very few feature stories
in the works when he arrived.
David Bohrman, who took over as CNN's Washington, D.C.,
bureau chief in late January from Kathryn Kross, is setting
up a "live reporting" desk staffed by two correspondents
responsible for covering the day's news. He wants to free
up reporters to work their beats and break more news.
Guests "expect gift bags" at an event, particularly
reporters, says Alison Brod, whose PR firm handles 50 to
60 events a year for a range of clients including LVMH,
the Gap, J.C. Penney and Escada.
Brod told BizBash Event Style Reporter "it
is not enough to simply throw a cocktail partythere
must be a theme and a takeaway of some sort."
METRO NEW YORK TO DEBUT
Metro New York will make its debut in May.
Stefano Hatfield, who has written for Advertising Age
and was AA's global editorial director, is editor of the
giveaway paper. The paper is housed in Citicorp Center on
Lexington ave. in Manhattan.
Metro International, the Swedish-based parent company,
had postponed the start of the New York paper last year,
when amNew York, a daily newspaper backed by Newsday's
owner, The Tribune Co. in Chicago, began free distribution
Metro New York will be distributed at transit stations in
Manhattan, Brooklyn, Queens and parts of New Jersey.
Metro International, which just reported its first quarterly
profit since becoming a publicly owned firm, claims it has
12.8 million readers worldwide, combining all its different
34 city editions.
TechTarget, an IT media and events company in Needham, Mass.,
has made sweeping changes in Information Security,
a six-year-old monthly magazine.
Besides a new design there will be changes in the magazine's
content, including new features and departments that focus
on providing information that security managers can apply
to their jobs.
A new regular feature will compare competing tools and
technologies and their approaches to a security problem,
using lab-test results.
Another new feature will examine products in an emerging
category to give advice on what's new and why it matters,
and how the products can help improve the management of
enterprise security systems.
The magazine will have regular profiles of the technical
innovators, business leaders, and government officials shaping
the profession and the industry.
Andrew Biney, who is editor-in-chief, was named editorial
director of IS, and Lawrence Walsh was promoted from managing
editor to executive editor.
MAG. TARGETS FEDERAL
A new magazine for IT managers who work for the federal
government will be published by Ziff Davis for CDW Government,
a subsidiary of CDW Corp. The quarterly magazine is called
Lee Copeland, a former technology reporter for The Chicago
Tribune and Chicago Sun-Times and former senior
editor at Computerworld, is Fed Tech's editor-in-chief,
based in Washington, D.C.
The first issue was sent to 70,000 government IT decision
makers, such as agency chief information officers and mid-level
NORWICH QUITS TIMES
TO REJOIN VOGUE.
William Norwich is leaving The New York Times, where
he is style & entertaining editor, to rejoin Vogue
magazine as a contributing editor.
Norwich will write a first-person "social diary"
10 times a year for the "Talking Fashion" section
as well as feature articles and an entertaining column several
times a year.
Norwich said his diary will cover national and international
Norwich left Vogue to start the Style & Entertaining
supplement for the Times in 2000 with Style editor Amy Spindler,
who died recently.
Jamie Vance was named photo editor of Men's Fitness
Linda Massarella, previously a criminal justice reporter
for The Associated Press, has joined In Touch Weekly
as deputy West Coast editor.
Bob Edwards, host of the "Morning Edition" on
National Public Radio for the past 25 years, will become
a senior correspondent. His last day as host of the No.
1-rated morning radio show is April 30.
Sean Portnoy was promoted to senior associate editor at
Computer Shopper magazine.
John Stoltenberg was named managing editor of AARP Magazine,
and Nancy Graham was named deputy editor.
William Marimow, previously editor of The Baltimore
Sun, is joining National Public Radio on May 2 as managing
editor for NPR News in Washington, D.C. He will oversee
national news coverage.
Andrew Gully is leaving The Boston Herald by June
as managing editor. Gully's resignation follows last month's
departure of editor Andrew Costello.
Jim Schachter, currently an editor of the "Business
Day" section at The New York Times, was reassigned
to the cultural department as a deputy editor. He begin
his new job in April.
Lisa Gubernick, 48, who covered the entertainment industry
for The Wall Street Journal and as the Hollywood correspondent
for Forbes magazine, died March 16.
Karen Hepp, co-anchor of the "Weekend Today in New
York" show on WNBC-TV, got engaged to Brian Sullivan,
the principal of Sullivan and Co., a financial planning
Joseph Ball, editor and founder of Advertising Communications
Times, a monthly paper for ad/PR people in Philadelphia,
is starting a paper called Old City News for those
who live, work, shop and visit the "Old City"
section of the city.
The monthly paper will focus on hard news, such as polic,
fire, accident, incidents. Also covered will be events,
people in the news, business and other information not found
Freelance reporter/writers are needed for the paper, which
is located at 123 Chestnut st., suite 202, Philadelphia,
Pa. 191106. Fax: 215/923-8358.
C-Span, a non-profit TV network created on by the cable
industry in 1979, is watched "regularly"at
least once or twice a weekby 20% of the cable and
satellite viewing audience (estimated by C-Span as 34.5
The national survey, which was conduced by Peter D. Hart
Research Assocs., shows C-Span's viewing audience "looks
like America" in demographics and geography. The survey
found C-Span's audience continues to be politically active
with 89% voting, 40% contacting public officials and 28%
contributing to political campaigns.
Alex Berenson, author of "The Number: How to Drive
for Quarterly Earnings Corrupted Wall Street and Corporate
America," will deliver a lecture on April 1 as a guest
of NYU's Leonard Stern school of business.
Registration is being handled online at www.stern.nyu.edu/Alumni/events2003/author0401/
or by calling 212/998-4040.
Ben Bradlee, retired executive editor of The Washington
Post, said lying has become an acceptable element of
official discourse, and reporters must be careful fact checkers
of public statements. "I have become more and more
convinced that the best journalists today are the best lie
detectors," said Bradlee...
Carl Bernstein, the former Washington Post reporter who,
along with Bob Woodward, uncovered the Watergate scandal
that led to the resignation of President Nixon, believes
much of today's news has deteriorated into gossip, sensationalism
and manufacturered controversy.
Howell Raines said he felt on the day he became executive
editor of The New York Times and on the day he drove
away from W43rd st. for the last time that the Times "badly
needs to raise the level of its journalism, and to do so
quickly in order to survive and make the full transition
to the digital age."
Edition, March 31, 2004, Page 7
firm rankings by city/region
Edition, March 24, 2004 Page 8
"If you re not
indexed by Google, you pretty much don t exist," said
a cover story on Google in the March 29 Newsweek.
A business with a high page rank "can count on a thriving
online trade," it adds.
Companies are hiring specialists to boost their Google
rankings and this represents a ripe area for PR firms.
People go to websites for many of the same reasons they
read top magazines and newspapers there's plenty
of good editorial content.
They re also going to websites to shop but even this involves
PR firms can help their clients to stuff their websites
with plenty of relevant news and information and win a higher
place in the Google rankings.
Specialist firms have all sorts of ways to "tweak"
the Google system such as putting "marketing"
and other buzz words in their names.
But Google says it is vigilant in stopping companies from
"gaming" the system. It uses a hundred types of
The top five in Google under "public relations news"
are odwyerpr.com; PR news by Topix.net, which does a roundup
from "thousands of sources"; thatprguy.com, which
provides press release writing and distribution; prweb.com,
promising "free press release distribution," and
the University of Southern Mississippi (marketing and PR
"Free" as usual, is a word that attracts attention.
The Council of PR Firms was in tenth position March 23
for its booklet called, "Standards for Conducting a
PR Firm Search."
hearing aids were blasted by the Wall Street Journal
March 24 which said a $149 "sporting goods"
device for hunters worked just as well as a $2,000 digital
hearing aid. What's needed is PR to reposition these devices
as anything but hearing aids which are classified as medical
instruments by the FDA and protected by all sorts of laws.
Specialists block purchase unless you submit to getting
a custom ear mold and taking hearing tests.
These help run bills into the thousands of dollars. Most
people just need simple amplification and a stock earplug
like the one in a Sony Walkman.
Haverhills sells an excellent listening device that is
also an AM-FM radio for about $50.
Melanie Husk, president of Husk Jennings Galloway + Robinson,
which employs PRSA president Del Galloway, issued a statement
March 25 saying Galloway's life partner, Keith Francois,
did not die of AIDS. His death was "sudden" and
"unexpected," she said. Such a statement was needed
because the odds are high that a gay male of 45 who dies
is a victim of HIV or AIDS. HIV/AIDS in 1994 became the
leading cause of death among all men aged 25-44, accounting
for 23% of such deaths, says the Centers for Disease Control.
The death rate among gays alone was much higher. Deaths
due to HIV have been falling in recent years.
While searching without
success for an obit on Francois in the Jacksonville, Fla.,
and Church Point, La., newspapers, we came across a curious
fact. Almost no one who dies merits an obituary in the local
paper. A death notice ad must be taken out at the high classified
rate. Papers not only collect on the ads but escape having
to write the obits. The Florida Times-Union, Jacksonville,
on the day it carried the 52-line paid notice of Francois
(at $4.68 a line), had 35 other paid death notices. It only
carried two staff-written obits in that week. One was on
a retired musician and former head of the local Shrine Temple,
and the other was on a retired public official and former
high school basketball star.
Carolyn Gilbert, who heads the International Assn. of Obituarists,
Dallas (obitpage.com), said relatives commonly pay hundreds
of dollars for a death notice if they want a public announcement.
Some, who want pictures, pay thousands, she said. A fee
is also collected by the funeral home for writing the notice.
Some papers now charge classified rates for weddings, engagements,
and birth announcements.
The T-U and other papers usually post the death notice
on their websites and allow friends and relations to provide
messages of condolence without charge.
Dave Murray, writing
in The Ragan Report March 1, expressed disappointment
at the lack of cooperation he received when sending
a query to Hewlett-Packard. HP staffers used to be so open
they were "wonderful," he said. HP had the "storied
tradition of a happy corporate culture called `The HP Way
that generated lots of great employee communications programs,"
he wrote, adding, HP employees were "casual and confident."
But with the arrival of CEO Carly Fiorina and the merger
with Compaq, things have changed. Murray said he expects
the "stiff" corporate treatment from such companies
as Ford, IBM, Coke and Disney, adding "HP isn t the
only organization that's become more buttoned up over the
Keith Bradsher, former
Detroit bureau chief, New York Times, who
now heads the Hong Kong bureau, says in High and Mighty
(about SUVs) that numerous auto writers have taken jobs
with auto companies in recent years including five of the
last seven AP auto writers (NL, 3/17). The auto industry
definitely places ads in media that they perceive as providing
a friendly or conducive environment for their products,
he says. Reporters seldom raise questions on safety issues,
according to Bradsher.